Professional Services Agreement-Chamber 2016

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Professional Services Agreement Page 14 EXHIBIT "A" SCOPE OF WORK In addition to providing all material and labor, the Contractor shall perform the following: Under the supervision and direction of the Kittitas County Lodging Tax Advisory Committee (LTAC), the Chamber agrees to provide the following services and engage in the following activities in support of the County tourism development effort: 1. Visitor Information Center – Ellensburg and Cle Elum a. Establish, operate, and maintain Visitor Information Centers for the purpose of: i. Greeting visitors; ii. Displaying promotional brochures; iii. Offering assistance, and iv. Answering requests for tourism and visitor information. 2. Website Maintenance a. Maintain a public website that promotes County tourism and provides information for visitors. b. Track website traffic statistics including, but not limited to, page views, unique visitors, seach terms, entry and exit pages. c. Update content, events and daily monitoring of website. 3. Collateral Materials/Subscriptions a. Develop promotional materials: i. Video clips; ii. Photo library; iii. Visitor’s Guide; iv. Star Report. b. Distribute County tourism information and literature in the County and in other markets. c. Maintain stock and periodically review the effectiveness of County racks and rack locations. 4. Marketing and Advertising a. Administer, contract and oversee County tourism promotion efforts including: i. Digital marketing and advertising – paid Facebook, Twitter, Instagram, Google Adwords, Bing and production costs of ads; ii. Organic social media – 3x per week posting, 52 weeks per year, all social media platforms: Facebook, Twitter and Instagram; iii. Television advertising – media buy, production and creative consult;