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nearly one fifth of all sales in Ellensburg occurs at gasoline stations.When taken out of the
<br />equation,Ellensburg's leakage increases dramatically from $21.5 million to a substantial $129.4
<br />million.If the community were to capture just a portion of this leakage,it would support
<br />additional and expanded retail opportunities both in downtown Ellensburg and throughout the
<br />City.
<br />2.3.2 Detailed Retail Market Opportunity Tables
<br />Section 2.3.1 explores the retail trade patterns in aggregate,the tables on the following pages
<br />explore the individual retail categories where Ellensburg is leaking and gaining sales in the
<br />primary trade area.This data should be used as an overall guide to retail market potential and
<br />should not substitute for detailed market research on the part of any business wishing to open in
<br />the area.
<br />Please note that some categories are subsets of larger categories.The numbers next to each store
<br />type represent the North American Industrial Classification System code (NAICS).The green
<br />columns represent the consumer demand in the Ellensburg trade areas.The light blue columns
<br />represent the store sales for all retailers in the trade areas.The dark blue columns indicate the
<br />retail opportunity gaps and retail surpluses in each category.Numbers in parentheses indicate an
<br />inflow of dollars and numbers outside of parentheses indicate market leakage.
<br />2015 Demand 2015 Supply Oppórtunity Percent
<br />(Consumer (Retail CaptureRetailStoresExp.)Sales)Óag/Surplus.
<br />Total Retail Sales &Eating,Drinking Places 541,862,569 520,338,429 21 524J40 96.0%
<br />EXCLUDINGGas Stations 482,337,089 352,942,944 129)94,T45 73.2%
<br />Motor Vehicle &Parts Dealers-441 119,940,737 88,907,793 31þ32,944.74.1%
<br />Automotive Dealers-4411 97,956,748 41,068,070 6p3ßþ¾41.9%
<br />Other Motor Vehicle Dealers-4412 13,651,653 19,984,273 ((932¢29).146.4%
<br />Automotive Parts/Access./Tires-4413 8,332,336 27,855,450 (19 MIA)334.3%
<br />Furniture &Home Furnishings Stores-442 10,215,203 11,028,224 (813,021)108.0%
<br />Furniture Stores-4421 5,187,588 9,169,029 (3,981,441)176.7%
<br />Home Furnishing Stores-4422 5,027,615 1,859,195 3,168,420 37.0%
<br />Electronics &Appliances Stores-443 10,994,445 3,532,741 7,461,704 32.1%
<br />Appliance,TV,Electronics Stores-44311 8,591,642 1,914,125 6,677,517 22.3%
<br />Household Appliances Stores-443111 1,468,794 429,338 1,039,456 29.2%
<br />Radio,TV,Electronics Stores-443112 7,122,848 1,484,787 5,638,061 20.8%
<br />Computer &Software Stores-44312 2,174,486 1,618,616 555,870 74.4%
<br />Camera &Photographic Equip.-44313 228,317 0 228,317 0.0%
<br />Building Material,Garden Equip.Stores -444 56,456,373 64,191,935 (7,735,562)113.7%
<br />Building Material &Supply-4441 47,348,958 36,461,642 10,887,316 77.0%
<br />Home Centers-44411 19,297,564 9,928,954 9,368,610 51.5%
<br />Paint &Wallpaper Stores-44412 758,201 911,187 (152,986)120.2%
<br />Hardware Stores-44413 5,132,541 10,970,538 (5,837,997)213.7%
<br />Other Building Mat.Dealers-44419 22,160,652 14,650,963 7,509,689 66.1%
<br />Building Mat,Lumberyards-444191 8,589,161 5,479,525 3,109,636 63.8%
<br />Lawn/Garden Equip/Supply Stores-4442 9,107,415 27,730,293 (18,622,878)304.5%
<br />Outdoor Power Equip.Stores-44421 3,239,493 21,020,327 (17,780,834)648.9%
<br />Nursery &Garden Centers-44422 5,867,922 6,709,966 (842,044)114.3%
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