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2. Please provide the following estimates of how any money received will result in <br />increases in the number of people traveling for business or pleasure on atrip: <br />I. Away from their place of residence or business and staying overnight in <br />paid accommodations; <br />II. To a place fifty miles or more away from their place of residence or <br />business for the day or staying overnight; or <br />III. From another country or state outside of their place of residence or <br />business. <br />You must provide the evidence utilized in determining your projections. <br />Overnight paid accommodations: 108 (10% of out of county guests) <br />Day travelers: 2400 (40% of overall guests) <br />Out of state or country: 24 (1% of out of county guests) <br />In 2015, we estimated 7,000 overall Saturday/Sunday patch guests throughout the month of <br />October. Of those guests, we were able to survey 267. Based on the information given, we learned <br />that 34% were from outside Kittitas County, which was up from 32% the year before. Of the 267 <br />families surveyed, 90 were from outside Kittitas County and 39 (or 43%) of those said they stayed <br />the night for a total of 72 room nights. <br />*Please see question #7 for an example of the survey card. <br />With lodging tax grant funded marketing efforts aimed at 50+ miles outside Ellensburg this year, we <br />are conservatively estimating that the number of overall guests will grow to 8,000 with 40% coming <br />from outside the county in 2017. Using very conservative numbers, scaled down significantly from <br />our actual findings — 8,000 guests would total approximately 2,700 families (average 3 people per <br />family). If 40% of those guests were from outside Kittitas County, that would be 1,080 families. If <br />just 20% of those families stayed just one night, that would be 216 room nights. <br />3. What tools will you use to measure your event's impact on tourism? Please be specific <br />and provide examples. Include the following information: <br />I. Is your project/event year-round or is it seasonal ordate-specific? <br />II. What strategies will you employ to assure you are attracting touristsfrom <br />at least 50 miles away? <br />III. What strategies will you use to assist in marketing all of Kittitas Countyas <br />a tourist destination with your event/project fundingrequest? <br />First, we will continue to use a prize/give-a-way offer to obtain guest data. The information we gather <br />will include email, zip code, how they heard about us and if they are staying overnight. Secondly, we <br />will continue to conduct impromptu surveys with as many of our guests as possible. Finally, we will be <br />implementing a 1 -minute Q&A based, faced -to -face survey for a handful of guests each day. This will <br />create an opportunity for more detailed questions and immediate feedback from the guest. <br />County -wide Lodging Tax Application P a €3 a 110 <br />