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2017-017-Huffman Farms
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2017-02-07 10:00 AM - Commissioners' Agenda
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2017-017-Huffman Farms
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Last modified
4/12/2018 11:21:31 AM
Creation date
1/16/2018 11:31:22 AM
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Meeting
Date
2/7/2017
Meeting title
Commissioners' Agenda
Location
Commissioners' Auditorium
Address
205 West 5th Room 109 - Ellensburg
Meeting type
Regular
Meeting document type
Supporting documentation
Supplemental fields
Item
Request to Approve and Sign the 2017 Lodging Tax Services Agreements as Awarded by Resolution No. 2016-176, Approved during the December 20, 2016 Agenda Session
Order
29
Row ID
34676
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In partnership with Kittitas County Chamber of Commerce and Genesis Marketing <br />Charter Cable $ 2,000.00 <br />Radio $ 1,000.00 <br />Online $ 2,000.00 <br />TV Production & Voice Over $ 1,650.00 <br />Total budget $ 6,650.00 <br />Bonus received as a partner of the Ellensburg Tourism Campaign: Exposure <br />from MyEllensburg.com social media posts promoting upcoming events <br />Exposure on MyEllensburg.com <br />Campaign Overview: <br />**Once the order is booked Genesis will declare official number of ads this buy will receive <br />TV :30 ads **Estimated # of ads Charter Cable TBD <br />Facebook <br />Campaign will target North Bend, Moses Lake, Yakima, Chelan and cities <br />within a one hour drive from Huffman Farms, in all directions. With a <br />$1000 30 -day budget, between 204,000 and 230,000 people are <br />expected to be reached <br />In addition to partnering with the Kittitas County Chamber of Commerce and Genesis Marketing, we <br />will employ various other marketing tools as well and will seek reimbursement if and when applicable. <br />Examples of such tools include, but may not be limited to: <br />* Facebook ad campaigns — up to $1500 <br />* YouTube — up to $1200 <br />* Other social media sites — up to $1000 <br />* Parades — up to $750 <br />* KXLE Radio — up to $600 <br />* Radio buys in other markets, which may include, but are not limited to; Wenatchee, Tri Cities <br />and the greater Westside — up to $2500 <br />* BusyBee Magazine (Greater Yakima) — up to $500 <br />* Visitor Guides — up to $800 <br />* Daily Record — up to $600 <br />* Upper County Tribune — up to $500 <br />Bloggers — up to $1000 <br />* Posters — up to $300 <br />While General Manager for Cave B Estate Winery, I learned that the more "experiential" we made <br />our events, the further people were willing to travel in order to attend and the longer they stayed <br />overall. I've taken that lesson and applied it to our farm. We've created a genuine and experience <br />rich event that gives people reason to both travel and stay. _ <br />County -wide Lodging Tax Application <br />
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