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Planning for CCE 2017 is already underway. We have begun building a list of car and <br />motorcycle clubs in the Everett/Marysville, Yelm/Olympia, TriCities and Spokane areas so that <br />we can contact them directly. We will provide them with Save the Date (August 19, 2017) <br />information, ask them to include our show in their club newsletter, and invite them to visit <br />our Facebook website for up-to-date information. And, we will include our advertising <br />strategies with the sources we have used in the past, such as Cruzin Magazine and Facebook. <br />Another strategy we have begun implementing is identifying print media and radio stations in <br />the above mentioned areas. With this data we can prepare targeted articles/advertising for <br />ongoing alerts. The last two years we had registrations from our own county but almost no <br />representation from Western Washington or further east. Adding new locations for targeting <br />advertising should draw more attention to the Cruise and to Kittitas County <br />The committee is redesigning the registration form to include information about overnight <br />stays. We are adding a day -of, early morning breakfast that could potentially encourage <br />participants to arrive Friday night, be rested for a full day of the show on Saturday. A post - <br />show "cruise" is being planned which would highlight other businesses and areas in our <br />county. Having an after show event would encourage those participating to stay in town for <br />dinner and spend the night Saturday. <br />To market all of Kittitas County, the committee will provide "goody bags" to all registrants. <br />The bags will be stuffed with maps, information about our Chamber, local businesses, <br />restaurants, hotels, and shops - business that visitors will want to visit. Our registration <br />booth will have brochures and other materials showcasing the county. Additionally, we will <br />invite businesses to be show sponsors, featuring them in show advertising. Food vendors from <br />the local area are invited to set up booths and sell their products to the crowd. We will work <br />closely with the Chamber of Commerce to brand our advertising to complement their <br />products. <br />To increase spectators from weekend visitors and tourists, the Cruise will be featured in a <br />local magazine, The Mountainside, and included in local newspapers and Suncadia's monthly <br />events calendars. <br />By widening our net of advertising and getting a much earlier start in the planning phase we <br />anticipate interest and participation in CCE 2017 to be bigger than ever. We expect to <br />increase paid room accommodations by 20 room nights. Through increased spectators and <br />associated activities, we expect to expand their visit stays 10 room nights. <br />3. Tools to measure impact on tourism <br />A. Date Specific - third Saturday of August. August 19, 2017 <br />B. Strategies to attract tourists from at least 50 miles away <br />I. Marketing and advertising will be targeted in the Seattle -Tacoma -Olympia corridor areas <br />as well at Spokane/Coeur d'Alene, Tri -Cities, Yakima and Walla Walla markets. We will <br />track zip codes from registrations and Peoples Choice award votes. <br />II. Rotary Facebook pages for Rotary of Upper Kittitas County and Cruise Cle Elum will be <br />linked as well as linked to Rotary's website. Rotary of UKC is party to the Rotary <br />International website and its ClubRunner features so information could be spread <br />nationally and internationally. <br />C. Strategies to assist in marketing all of Kittitas County as a tourist destination: <br />All 2017 marketing will include Central Washington Color County branding. <br />