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Qnnlicatinn Qiipatinna <br />1. Description of event - Now in its 20th year, Cruise Cie Elum has been sponsored by <br />Rotary of Upper Kittitas County the past 3 years on the third Saturday of August. In 2016, <br />Cruise Cie Elum drew 82 registered participants to showcase their classic cars and <br />ren}Vrnen(nr nnY n+trrt�nin fnr u�►rnwrYM Cnn�Fu}ury noiiYnhnrnri niter 'Inn In nae tinurn <br />participants have exceeded over 150 with over half coming from beyond 50 miles away. <br />This year members of an Austin -Healey car club participated in the exhibition. This event <br />brings a significant economic boost to downtown Cie Elum businesses and offers local <br />residents and weekend tourists unique entertainment. <br />In 2017, we will offer additional award categories for foreign cars and "uq and coming classics." <br />Following the awards ceremony we will lead a Rotary Ride for motorcycles, jeepers, and rat <br />rods around the Upper County to showcase areas they would want to return to ride with their <br />€riends. Of course, classic car owners may join in where road surfaces allow their participation. <br />We will follow routes identified by Kittitas Parks and Recreation District in the Cie Elum Roslyn <br />area. The longer day would encourage some to stay overnight in our area. <br />We will expand the food opportunities for participants and spectators by offering a breakfast <br />during registration hours. Local youth groups will provide drinks, hotdogs and burgers at stands <br />during the day. We will expand activities for youth such as building and decorating cardboard <br />car models to race, thereby drawing in families as spectators. <br />Target Audience: The target audience is Pacific Northwest car buffs and motorcycle <br />aficionados. Although our show is open to all makes and models, it primarily draws American <br />classics. Because of shown interest from foreign car buffs, we will expand our award categories <br />and target their participation. We also will grow this vehicle interest by showcasing newer <br />models that are likely candidates for future classic classifications. We will expand focused <br />advertising to motorcycle clubs, featuring Rotary Ride options. Past advertising focus has been <br />ileavy iM ild ine wesierrl puriiuil of 'Masi iii lgiUrr oldie~, vve will expalld adveriisirly illiu ii re <br />Spokane/Coeur d'Alene, Walla Walla and Tri -Cities areas as well as in media relative to <br />motorcycles and foreign cars. <br />Itemized List of How Funds Will Be Used: This application Is only for new aspects of <br />r'r�u�o (`I® Tim I nrininn }Mv fimrlc mill ho 4icorl few }4„n fnlEn��iin Y�,r�n�nc. <br />.- .. ,.y...y <br />I. Promotions and marketing new awards categories - foreign cars and future classic. <br />II. Promotions and marketing of Rotary Ride <br />III. Promotions and marketing of family fun activities <br />IV. Promotions and marketing of a Rotary Breakfast, <br />2. How the nurnher of nennle travp-lana will he lnereased hv this event <br />Rotary took over the execution of Cruise Cie Etum (CCE) very tate in the planning horizon <br />stages for the show occurring in August 2014. Financial data is not available for this year: <br />2015 accounting is complete and 2016 accounting is still in process. Based on zip codes <br />provided by cruise registrations and individuals voting in the Peoples' Choice award, <br />approximately 10 people spent one night in Cie Elum for each year, 2015 and 2016. <br />