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tours for Halloween, and more. Most of these tours will be produced in cooperation with other <br />organizations and coordinated by the Kittitas County Historical Museum. <br />2. A .new self -guided walkingtnap/brochure of downtown Ellensburg. A year-round <br />activity, the downtown walking tour map redevelops a brochure that had been designed in <br />2003 and provides it in both digital and print form. Often visitors request information about <br />historic buildings in the downtown Ellensburg area or want a private walking tour. These <br />maps would provide the information whether day or night to any interested visitor. This <br />expands on similar maps done for the downtown Cle Elum area and the Roslyn Coal Mine <br />Trails. <br />3. :Downtown Scaven-ger hunt promotional activity. A year-round event, the scavenger hunt <br />promotional event is a flyer with local history and architecture that would be available both as <br />a flyer and as a website portal for those wishing to have a more interactive experience with <br />the downtown Ellensburg area. <br />Our marketing plan targets local areas where we have seen a growing trend in attendance from the <br />Seattle -Tacoma area along with Portland, Oregon, and the Tri -Cities areas. Advertising in these <br />areas, especially those on the western side of the state, will draw in more travelers and day -trip <br />visitors to Kittitas County. This shifts the focus of our previous marketing plan that targeted Central <br />Washington, specifically the Wenatchee and Tri -Cities areas. It was only after a careful review of our <br />advertising in 2012 and implementation in 2013, that we achieved a successful advertising and <br />marketing campaign in the Tri -Cities area. In 2014, we expanded our demographic of Central <br />Washington to Eastern Washington and into Idaho (specifically Spokane and Coeur d'Alene, Idaho) <br />We execute this plan through social media marketing such as online Facebook advertisements and <br />television advertisements tailored around the above events throughout the year. After careful analysis <br />of our demographic, our promotional needs and our limited budget, Genesis Marketing recommends <br />that television advertising be placed in the Seattle/Tacoma region through a news source that will <br />target our potential audience. Online Facebook advertisements will reach a wide demographic of the <br />Seattle -Tacoma and Portland, Oregon areas. The targeted advertising is a result of a noticeable trend <br />identified through current Museum surveys and guestbook answers. Additional online advertising <br />may reach out to the Western Washington area, a demographic and market where we would like to <br />expand, to increase frequency as provided by the television advertising. Funding requested will also <br />provide for production of advertisements for television, online marketing, and the design of rack <br />cards and the website. <br />The target audiences we are trying to reach are those who are interested in local or regional history as <br />well as those who are planning a trip to or through Ellensburg, Washington and Kittitas County. We <br />would like to attract first time as well as repeat visitors in the Pacific Northwest including individuals <br />such as children, adults, researchers, students, and educators. <br />The specific itemized list of the request is attached along with the budget (see "Project Proposal"). <br />2 Please provide the following estimates of how any money received will <br />result in increases in the number of people traveling for business or <br />pleasure on a trip: <br />Away from their place of residence or business and staying <br />Page 1 11 <br />