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APPLICATION QUESTIONS <br />Please answer each question completely, in the order listed, on a separate sheet attached <br />to this application. Please include any supporting data within the response narrative. <br />1. Please provide a description of your project/event and identify the specific tourism <br />audience/market that your organization will target with these funds. You must <br />include an itemized list of exactly how any grant funds awarded will be utilized. <br />This project is designed to increase tourism and historical awareness through website development, <br />social media marketing, print media, and television advertisements for Kittitas County. This project <br />will apply new and exciting promotions to develop an increase in attendance and tourism to Kittitas <br />County. <br />These funds will be used wisely to begin and achieve a successful marketing and advertising <br />campaign geared toward tourism and the primary mission of the Kittitas County Historical Museum. <br />As a result of previous support through the Lodging Tax Grant, we have been able to fulfill <br />expectations, increase attendance, and continue our outreach to the community through advertising <br />and in-house activities. We have continued to reach record attendance and multi -year -high rates, and <br />expect to achieve similar results for our expansion and our new projects. <br />In 2017, we plan to shift the majority of our advertising market from Eastern Washington, where we <br />have been successful with previous advertising, to the Seattle -Tacoma area along with the Portland, <br />Oregon area. We would also like to maintain a social media presence to the Tri -Cities area in order to <br />continue our success. We plan to advertise to these areas through television advertising on local <br />stations, to increase awareness of the museum and its offerings. <br />The Museum also maintains its exhibit schedule with a monthly rotation of exhibits that connect to <br />Kittitas County history. The intention is to connect with other museums and historic sites in Kittitas <br />County, such as the Roslyn Museum, the Washington State Ski and Snowboard Museum in <br />Snoqualmie Pass, and Olmstead Place State Park, in order to add more experience and exploration of <br />the community to a visit. We also have a successful free -admission evening lecture series; it brings a <br />number of presenters to Ellensburg from across Washington State. We have had success in drawing <br />visitors to our event from the Tri -Cities, Renton, Spokane, northeastern Oregon (Umatilla area), and <br />Wenatchee. <br />We are also introducing three new activities through the Museum in addition to our regular exhibit <br />and program offerings: <br />1. Downtown Elleirshurg walkingtours, ours, A year-round activity, the downtown walking tours will <br />be offered in a variety of themes, such as local history, architectural history, art, the darker <br />side of Ellensburg's past, haunted tours, and even a cemetery tour through the IOOF <br />Cemetery at Brick Road. These tours have proven to be very successful in other parts of <br />Washington, such as Bellingham, Walla Walla, and Centralia, as well as throughout the <br />United States. It is the intention to design and print a rack card depicting the website, which <br />will be a component of the Museum's existing website, kchm.org. The website will have a <br />registration system where visitors can schedule for a variety of tours. There will also be <br />specialized tours in conjunction with special events in and around Kittitas County, such as a <br />cowboy -themed tour for Spirit of the West, art -themed tours for Paint Ellensburg, haunted <br />Page 110 <br />