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■ Print advertisement will be a significant component of this marketing effort, and we will <br />use newspapers and leisure magazines widely read in these urban centers, as well as in <br />wealthy satellite communities. Additionally we will purchase advertising in nationally <br />recognized antiques publications in an effort to attract shoppers who make antiquing an <br />important part of their family vacation. Seven days prior to the event we will purchase <br />print advertisements with local newspapers. <br />■ Social media and online marketing reached millions of potential shoppers in 2015-16. In <br />2017 we will expand our use of Facebook. We will also expand by beginning a campaign <br />with Google Ads, as well as working to develop a robust presence on both Yelp and Trip <br />Advisor. <br />• Radio advertisement will be concentrated in popular stations on the west side, as we <br />discovered that east side stations provided little impact. <br />■ Direc, nail is most beneficial in reaching antique vendors and shop owners located 50+ <br />miles away, and we will continue this effort. <br />• Flyers will be placed at other antiques shows within the region (a strategy we employed in <br />2015-16, with board members traveling to nearly a dozen antique shows located hundreds <br />of miles away). One month before the event we will post flyers at antique and vintage <br />stores in the Seattle metropolitan area (e.g. Seattle Antiques Market, Fremont Vintage <br />Mall). Fourteen days prior to the event, flyers and signs will be hung throughout Kittitas <br />County. <br />The timing of this event has been changed from the two prior years when it coincided with <br />Clayson Farms' antiques show "American Primitives," located at the fairgrounds in Yakima, <br />Washington. We had cross -promoted our two events to long-distance tourists. What we <br />discovered during 2016 is that the larger antiques show on the same weekend co-opted our <br />ability to attract a growing number of quality vendors. Therefore we have chosen to go it alone <br />on July 8th, the Saturday of a weekend in which there will be no competitive antique shows. <br />Upon request from vendors, we have also chosen to limit our event to a Friday set up and a <br />Saturday show with longer hours. We are trying this schedule in light of the low turnout of <br />visitors on Sunday in 2015-16. <br />III. Tourism marketing must be a collaborative effort and along these lines the Thorp Mill website <br />includes the Kittitas County Tourism logo, as well as the My Ellensburg logo. It also offers links <br />to MyEllensburg.com, the Kittitas County tourism website (centralwashingtoncolor.com), and <br />the website for the Kittitas County Chamber of Commerce. Other strategies will also be <br />employed to promote county -wide tourism: <br />• The webpage for the 2017 Thorp Mill Antiques Market will provide information on <br />lodging in Kittitas County. <br />. Social media will feature the Kittitas County tourism logo, as well as the My Ellensburg <br />logo, and will include links to MyEllensburg.com, Central Washington Color, and the <br />website for the Kittitas County Chamber of Commerce. <br />• Print advertising, flyers, and direct mail will bear the logos of the Kittitas County Chamber <br />of Commerce, Central Washington Color, and My Ellensburg. In addition to these logos, <br />flyers for the 2017 Market direct readers to both Myellensburg.com and <br />centralwashingtoncolor.com. See QUESTION #7 <br />County -wide Lodging Tax Application Page 113 <br />