2017-003-Thorp Mill Town - Laserfiche WebLink

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miles or more away (37%), out of State or country (5%), and overnight stay in paid accommodations (50% of those from >50 miles), that were obtained from our exit survey. 2015-16: Across the past two years, we averaged 431 attendees/shoppers, over one hundred appraisals, and twenty-four unique vendors (we filled every available vending space). The event averaged 104 overnight stays in area lodging and accommodations, 171 day visitors from outside 50 miles, and an estimated $4,000 of purchases from local vendors in the show, in total generating $41,640 spent in the county by both attendees and vendors from >50 miles. Projected 2017 Local Spending: $52,975 We assume that half of the vendors, who must set up on the previous afternoon, will stay overnight. Similarly, we will assume that half of the visitors from >50 miles will stay overnight, the other half will spend the day locally. We will not know how many will actually overnight until we give out the survey at the event; the information gleaned will be useful for projections of future years. Local spending is the sum of: 135 overnight stays X $185 spent $24,975 222 daytrips from >50 miles X $100 $22,000 Spending on local show vendors $6,000 Total Local Spending $52,975 3. What tools will you use to measure your event's impact on tourism? Please be specific and provide examples. Include the following information: I. Is your project/event year-round or is seasonal or date -specific? II. What strategies will you employ to assure you are attracting tourists from at least 50 miles away? III. What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your event/project funding request? The "Thorp Mill Antiques and Appraisal Market" is a date -specific event that has a spillover impact for the Thorp Mill and Kittitas County. Visitation records indicate that large-scale events (such as the annual Thorp Mill Auction, now in its 26th year) not only increase exposure in the surrounding weeks, but also maintain public visibility throughout the year. Museums that have well-established "Antiques Roadshow" type events have discovered that fundraising is only a partial benefit; a close second is that annual events of this magnitude greatly increase the museum's reputation within the region. , We were able to measure the impact of marketing efforts for the 2015 and 2016 Thorp Mill Antiques Market through two mechanisms, 1) a customer survey that was filled out by 23% of shoppers and 2) through gathering the residential zip codes of all attendees. This yielded insights that will shape our marketing efforts for 2017: 37% of shoppers reside in places that are more than 50 miles away; 58% reside outside of Kittitas County; the remainder are from within the county. The 2017 marketing campaign will reach potential shoppers throughout the greater Pacific Northwest, specifically targeting regional urban centers, such as Seattle, Portland, Tacoma, and the Tri -cities. Marketing will include print advertisement, direct mail, flyers, radio, online advertising, and social media. County -wide Lodging Tax Application Page 112