Laserfiche WebLink
Response 2.3: According to a 2015 downtown zip code survey, 11 % of those surveyed were <br />Evidence* visiting from outside the state or country (600 people for Restaurant Week + 1,600 <br />people for Girls Night Out= 2,200 people. 2,200 x 11 %= 242). <br />According to the Dean Runyan report for Kittitas County, the average expenditures <br />for out of town visitors per person, per day is $85 (242 x 85= $20,570 in potential <br />spending). <br />We will continue to do surveys, review google analytics, and review registration <br />forms to verify attendance information. <br />2500 character limit <br />Application Questions: Part 2 <br />31 Measuring Results <br />What tools will you use to measure your event's impact on tourism? Please be specific and provide examples. Include the <br />following information: <br />A. Is your project/event year-round or is it seasonal or date -specific? Go to definitions of terms. <br />B. What strategies will you employ to assure you are attracting tourists from at least 50 miles away? <br />C. What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your <br />event/project funding request? <br />Response 3: What tools will you use to measure your event's impact on tourism? Rease be specific and provide exarrples. <br />Measuring Results* The EDA will utilize tools like Facebook insights, Google analytics, and working with <br />the hotels on gathering information on increased overnight stays during events. <br />Restaurant Week: We will engage the wait staff at the restaurants with a <br />competition or raffle for collecting zip codes from those dining at their location <br />during restaurant week. <br />Girls Night Out: Zip code surveys will be distributed to attendees throughout <br />downtown and we will survey the women on the bus about their average spending <br />for the evening and why it is they enjoy traveling to downtown. We will distribute <br />free EDA tote bags as incentive to fill out the survey. <br />2500 character linit <br />Response 3 A: A. Is your project/event year-round or is it seasonal or date -specific? <br />Measuring Results* r Year Round r Seasonal r Date Specific <br />Your selection here should be supported by the dates you provided above, in the Roject or Event Information section. <br />Response 3 B: B. What strategies will you errploy to assure you are attracting tourists fromat least 50 miles away? <br />Measuring Results* We will aim our advertising at Yakima, Tri -cities, Wenatchee, Moses Lake, <br />Spokane, and Seattle/Tacoma. <br />Thanks to Facebook ad targeting, the Yakima Herald learned about Restaurant <br />Week and contacted us to run a story in their newspaper. We also had RSPVs in <br />our Facebook event that were from Wenatchee. <br />We will continue to use Facebook insights and Google analytics to track where our <br />ads and website are reaching. <br />2500 character limit <br />