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C. What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your <br />event/project funding request? <br />Response 3: What tools will you use to nEasure your event's inpact on tourism? Rease be specific and provide examples. <br />Measuring Results* At each location, we will have an EDA volunteer or staff person checking people in <br />with a zip code survey asking where attendees are from and if they are staying <br />overnight. We will also like to know if they are in town for Winterhop Brewfest to <br />ensure our cross promotion was effective. <br />Response 3 A: <br />Measuring Results* <br />Response 3 B: <br />Measuring Results <br />Response 3 C: <br />Measuring Results* <br />We will utilize tools such as Facebook Insights, Google Analytics, and work with <br />local hotels to get numbers on overnight stays. <br />2500 character lirrit <br />A. Is your project/event year-round or is it seasonal or date -specific? <br />r Year Round r, Seasonal r� Date Specific <br />Your selection here should be supported by the dates you provided above, in the Roject or Event Information section. <br />B. What strategies will you employ to assure you are attracting tourists fromat least 50 miles away? <br />We will cross promote with Winterhop Brewfest which brings in 731 people from out <br />of town annually. We will push promotion to the Brewfest email list and cross <br />promote the event on all of our advertising. We will aim our advertising at Yakima, <br />Tri -Cities, Wenatchee, Moses Lake, Spokane, and Seattle/Tacoma. We will utilize <br />tools such as Facebook ad targeting and track our Google Analytics to see where <br />people are looking at our website from. <br />2500 character limit <br />G What strategies will you use to assist in marketing all of IQttitas County as a tourist destination with your <br />event/project funding request? <br />We will have a link on our website to the county wide tourism website along with the <br />event's information. We will also utilize the hashtag #LiveLivelncolor in our social <br />media promotion. <br />2500 character limit <br />Application Questions: Part 3 <br />41 Collaboration <br />If your organization collaborates or has created partnerships with other organizations, groups, or other <br />events, how is this accomplished? <br />Collaboration * The EDA works closely with the Chamber of Commerce, myellensburg.com, and <br />Central Washington Color county wide tourism in advertising and cross promotion. <br />We will cross promote Brewfest to attract people traveling from out of town to <br />Ellensburg that Friday night before. We will collaborate with the comedians who will <br />also promote the event to their audience, as well as collaborating with the host <br />locations and sponsors. <br />2500 character linit <br />51 Future Plans <br />Please explain what plans exist to allow this project to become self-sustaining. Include any plans for ticket <br />sales, event sponsors, and other cost -recovery models. <br />kA) <br />