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Response 2.1: We have operated this event in the past (minus these new extensions) and <br />Evidence * surveyed our guests to determine their origin. We have had success in generating <br />moderate turnouts without the investment of marketing dollars and key note <br />speakers. <br />If we can strategically invest funds into geographically targeted marketing we <br />expect to see a significant increase in guest turnout. Our marketing dollars will be <br />isolated to urban hubs outside of Kittitas County. <br />2500 character lint <br />Response 2.2: 2.To a place fifty miles or rrore away fromtheir place of residence or business for the day or staying overnight; <br />Projection * Our business historically operates on 80% or more of our customer base traveling <br />from 50 miles or more away. We anticipate our event to parallel this historical <br />statistic. With three days of activities and a variety of new extensions we should see <br />a significant increase in guests from larger hubs such as Seattle, Spokane, Coeur <br />d'Alene, Portland, Tri Cities, and Vancouver BC. <br />2500 character lint <br />Response 2.2: Increasing the diversity of our offerings in addition to the historic fly fishing focused <br />Evidence* agenda will draw folks from western Washington in the spring. Our marketing will <br />highlight the dry weather east of the Cascades. We have seen this at other events <br />in the past and our business model has proven that we can recruit traffic from <br />outside the area for day use. Given that this event is now 3 days long with a family <br />oriented theme there will be an uptick in overnight stays as well. <br />2500 character limit <br />Response 2.3: 3. or fromanother country or state outside of their place of residence or business. <br />Projection * We will target Portland at the Pacific Northwest Sportsman's Show and spend some <br />targeted social media funding on the Vancouver BC region. We also overlap <br />Canadian traffic at a fly fishing expo in Lynnwood, WA in February where we will be <br />marketing the Red's Rendezvous. <br />Estimates on out of state and out of country are in the 40-50 person range in <br />attendance. <br />2500 character lint <br />Response 2.3: Our sales history suggests that approximately 10% of our service related business <br />Evidence* originates from Oregon. We expect our event to parallel this number and with an <br />estimated turnout of 400 guests that 10% will be from Oregon. An unknown number <br />from Idaho and BC. <br />2500 character lirrit <br />Application Questions: Part 2 <br />31 Measuring Results <br />What tools will you use to measure your event's impact on tourism? Please be specific and provide examples. Include the <br />following information: <br />A. Is your project/event year-round or is it seasonal or date -specific? Go to definitions of terms. <br />B. What strategies will you employ to assure you are attracting tourists from at least 50 miles away? <br />C. What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your <br />event/project funding request? <br />