LT-2018-002-WSHP - Laserfiche WebLink

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Response 1: The Horse Park's mission is to build, promote, operate and sustain the premier Project/Event destination for horse activities in the Pacific Northwest. Description * Our business development goals for 2018 are to: (1) maintain and grow our seven large annual events for hunter/jumper, eventing, reined cow horse and rodeo disciplines, (2) continue to fill our calendar with a wide variety of other english and western horse activities including small -medium size shows, youth and adult camps and clinics, expos, practice sessions, recretional/social outings, etc.and (3) promote our plan to build a fifth (covered) arena that will attract additional groups and disciplines requiring such a facility. The biggest contributing factors to expanding our support base are high quality facilities that serve diverse needs, increasing awareness of the Park throughout the regional horse community, and ensuring visitors enjoy their stay in the local area. Our marketing plan is multi -faceted and includes ongoing management of our website, Facebook and Instagram accounts; distribution of promotional materials in various forums; the annual Progress Report; word of mouth endorsements by event participants and group leaders; social gatherings; print advertising and infomercials in newspapers and horse industry publications; videos and enhanced photo gallery, etc. Our total funding request is $35,000. Marketing activities Will vary depending on the audience, but may include all of the following methods: 2500 character lirrit List of Intended Use of Funds* Social media content and admin $3,000 Event promotional materials and distribution $6,500 Enhanced local community visitor experience $3,000 Venue image promo and branding $2,500 Ads, including video and TV partnerships $4,000 Prof marketing planning, services and tools $16,000 21 Projections of Increased Tourism Please provide the following estimates of how any money received will result in increases in the number of people traveling for business or pleasure on a trip: 1. Away from their place of residence or business and staying overnight in paid accommodations; 2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight; 3. or from another country or state outside of their place of residence or business. You must provide the evidence utilized in determining your projections.