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Response 2.1: 1. Away from their place of residence or business and staying overnight in paid accomrodations; <br />Projection* Our target market includes Washington, Oregon, Idaho, Montana, California, and <br />British Columbia and is comprised of very diverse English and western horse - <br />related interests and disciplines. A major goal for the Park is to book large shows of <br />100+ horses that run 2-4+ days thereby causing more visitors to stay overnight. <br />Overnight stays increase Park revenues from arena rentals, stall fees, RV camper <br />hook-up and day use fees, and increase opportunities for larger numbers of <br />visitors to patronize local businesses. We are continuing to grow participation in our <br />larger shows as they mature, and to develop new activities that bring new visitors to <br />the area. We're pleased that the larger competitions are growing in number and <br />size, including the hunter/jumper shows, horse trials, rodeo and reined cow horse <br />competition. A portion of the medium and smaller size events change each year as <br />some organizers seek a new experience or need to rotate to other geographic <br />areas to serve their constituents. For that reason, we believe the best measure for <br />evaluating the Park's success in contributing to economic impact is by looking at <br />the overall totals of all activities for the season. <br />We obtained residence information from 5,710 visitors this year, of which 96% <br />reside further than 50 miles away. We drew visitors from Canada, Alaska, Arizona, <br />California, Colorado, Florida, Georgia, Montana, Idaho, Oregon, Wyoming, Texas, <br />Illinois, Kentucky, and Kansas. <br />The addition of new amenities each season helps attract users for the next season. <br />Still, our short term growth potential is limited by the pace of on-going facilities <br />build -out. In particular, we need electricity to the arenas and have reached our <br />capacity for hosting our largest shows until we build another arena. Finally, many <br />important disciplines require a covered arena before they will consider booking an <br />event at the Park. <br />The attached Economics Metrics table reflects total visitors for the past year three <br />years and this season. After slowing to 8% growth in annual economic benefits this <br />year, we plan to achieve 10% growth in 2018 due to aggressive marketing activities <br />aimed at utilizing current facilities. We don't anticipate being able to resume <br />significantly greater annual increases until we add the fifth arena. <br />2500 character limt <br />