HomeMy WebLinkAboutLT2026-016 VALLEY THEATRE COMPANY FINAL LT-2026-016 VALLEY THEATRE COMPANY
_______2026 County Lodging Tax Funding Agreement Page 1
2026 LODGING TAX SERVICES AGREEMENT
BETWEEN KITTITAS COUNTY AND VALLEY THEATRE COMPANY
This Contract, effective January 1, 2026, is made and entered into by and between KITTITAS
COUNTY acting as agent for and on behalf of the CONSOLIDATED LODGING TAX COMMITTEE
(“County”), and VALLEY THEATRE COMPANY (“Contractor”) for 2026 MARKETING AND
PRODUCTION PLAN (“Event”).
WHEREAS, the purpose of this Agreement is to provide for activities and expenditures
designed to increase tourism, and;
WHEREAS, the constituent members of the Consolidated Lodging Tax Committee are Kittitas
County, City of Roslyn, City of Cle Elum, and the City of Ellensburg (the cities are individually and
collectively referred to in this Agreement as “City”);
NOW THEREFORE, in consideration of the terms and conditions contained herein, or
attached and incorporated and made a part hereof, the County and the Contractor mutually agree
as follows:
Section 1. Scope of Work.
a. Contractor shall provide the services and resources described in its Application for Lodging
Tax Funds submitted to the Lodging Tax Advisory Committee, attached as Exhibit “A” which
is incorporated herein by reference.
b. To perform the services described in Paragraph (a) above and in accordance with this
Agreement, Contractor shall furnish necessary equipment, property, personnel, labor,
supervision, and all necessary technical, professional, and other services. All such services,
property, and other items furnished or required to be furnished, together with all other
obligations performed or required to be performed by Contractor under this Agreement, are
collectively referred to herein as the “Services.”
c. Contractor shall commence, perform and complete such Services in accordance with Exhibit
“B” which is attached hereto and incorporated herein by this reference.
Section 2. Compensation.
a. Pursuant to the grant award for year 2026, the maximum compensation allowed under this
Agreement is $10,000.
b. Compensation under this Agreement shall be provided on a reimbursement basis upon
submission of a proper reimbursement request accompanied by the required supporting
documentation for the applicable expenses (including, without limitation, receipts and
invoices).
c. Reimbursable expenses must be incurred between January 1, 2026, and December
31, 2026. All reimbursement requests must be submitted no later than January 11,
2027, at 5:00 p.m.
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d. Requests for reimbursements must be submitted to:
Kittitas County Auditor
Attn: Auditor’s Accounting
205 West 5th Ave – Suite 105
Ellensburg, WA 98926
auditorsaccounting@co.kittitas.wa.us
e. Reporting requirements of your events will be required on prescribed forms from the County
Auditor.
f. Contractor is eligible to claim reimbursement only for the following items and in the amounts
specified below:
• Advertising, Promotions and Graphic Design
• Equipment rentals for productions
• Closed Captioning and Accessibility services/software licensing
• Facility Rental for productions
• Royalties
• Production Expenses and rentals (set pieces, props, costumes, hair, makeup, printing
programs, etc.)
• Website and IT support
g. For event-related expenses, Contractors shall submit all reimbursement requests, together
with the required supporting documentation, in no more than two (2) reimbursement
requests submitted at the conclusion of the applicable event. Contractor is not eligible to
claim reimbursement for any items not listed in Section 2 (f).
h. Contractors must complete the Lodging Tax Reimbursement online training course provided
by the County Auditor’s office prior to submitting a reimbursement request. Requests for
reimbursement will not be accepted or approved by the County Auditor prior to the training
being completed. The training may be found online at the Kittitas County Auditor’s website
at the following address: http://www.co.kittitas.wa.us/auditor/default.aspx
i. Lodging Tax funds provided under this Agreement shall be used solely for the activities,
operations, and expenditures expressly authorized herein. If the Contractor: (i) fails to expend
the Lodging Tax funds in accordance with this Agreement, and/or (ii) uses such funds for any
unauthorized purpose, then any funds received and not properly expended or accounted for
shall, without prejudice to any other available remedy or penalty, be repaid to the County
together with interest at the rate of twelve percent (12%) per annum.
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Section 3. General Terms and Conditions.
a. Assignment and Subcontracting: This Agreement may not be assigned or subcontracted in
whole or in part without the express prior written approval of the County. Any such
assignment or subcontracting without the County’s prior written consent shall be voidable at
the County’s option.
b. Independent Contractor: Contractor’s services shall be furnished by Contractor as an
independent contractor, and nothing stated herein shall be construed to create a relationship
of employer-employee or a guarantee of future employment. Contractor acknowledges that
its entire compensation under this Agreement is specified in Attachment "B", and that
Contractor is not entitled to any County benefits, including but not limited to: vacation pay,
holiday pay, sick leave pay, medical, dental, or other insurance benefits, or any other rights
or privileges afforded to County employees.
c. Nondiscrimination: Contractor will not discriminate against any recipient of any services or
benefits provided for under this Agreement on the grounds of age, race, creed, color,
national origin, citizenship or immigration status, sex, sexual orientation, marital status,
honorably discharged veteran or military status, or the presence of any sensory, mental or
physical disability or the use of a trained dog guide or service animal by a person with a
disability.
d. Right to Review; Maintenance of Records: This Agreement is subject to review by any
Federal or State auditor. The County or their designee shall have the right to review and
monitor the financial and service components of the work performed under this Agreement
by whatever means are deemed expedient by the County. Such review may occur with or
without notice, and may include, without limitation, on-site inspection, inspection of all
records or other materials which the County deems pertinent, and any and all
communications with or evaluation by service recipients under this Agreement. Contractor
shall preserve and maintain all records relating to this Agreement for six (6) years after
termination or expiration of the Agreement, and upon request shall make them available for
review by any Federal or State auditor, the County and/or any persons authorized by the
County.
For such duration after the County makes final payment of compensation due hereunder,
Contractor shall provide the County access to (and the County shall have the right to examine,
audit and copy, with or without notice) all of Contractor’s books, documents, papers and
records related to the Services or this Agreement.
e. Taxes: Contractor understands and acknowledges that neither the County will not withhold
Federal or State income taxes from payments made to Contractor. Where required by State
or Federal law, Contractor authorizes the County to make withholding for any taxes other
than income taxes (e.g., Medicare). All compensation received by Contractor will be reported
to the Internal Revenue Service at the end of the calendar year in accordance with applicable
IRS regulations. It is the responsibility of Contractor to make its necessary estimated tax
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payments throughout the year, if any, and Contractor is solely liable for any tax obligation
arising from Contractor’s performance of this Agreement.
The County will pay sales and use taxes imposed on goods or services acquired hereunder as
required by law. Contractor must pay all other taxes, including but not limited to: business
and occupation tax; or taxes based on (1) Contractor’s gross or net income, or (2) personal
property to which the County does not hold title. The County is exempt from federal excise
tax.
f. Non-Transferability of Grant Assets: The Grantee is prohibited from pledging, mortgaging,
assigning, or otherwise encumbering any grant funds or property acquired or improved with
such funds. Any such attempt shall be considered null and void and unenforceable against
Kittitas County.
Section 4. Indemnification.
To the fullest extent permitted by law, Contractor agrees to indemnify, defend and hold the County
and their departments, elected and appointed officials, employees, agents and volunteers, harmless
from and against any and all claims, damages, losses and expenses, including but not limited to court
costs, attorney's fees and alternative dispute resolution costs, for any personal or bodily injury,
sickness, disease or death, for any damage to or destruction of any property (including the loss of
use resulting therefrom), and for any other claims, damages, losses, and expenses sustained by the
County, which (1) are caused in whole or in part by any act or omission, negligent or otherwise, of
Contractor, its employees, agents or volunteers, or Contractor’s subcontractors, their employees,
agents or volunteers; or (2) are directly or indirectly arising out of, resulting from, or otherwise
connected with the performance of this Agreement; or (3) are based upon Contractor’s or its
subcontractors’ use of, presence upon or proximity to the property of the County. This
indemnification obligation of Contractor shall not apply in the limited circumstance where the claim,
damage, loss or expense is caused by the sole negligence of the County. This indemnification
obligation of Contractor shall not be limited in any way by the Washington State Industrial Insurance
Act, RCW Title 51, or by application of any other workmen's compensation act, disability benefit act
or other employee benefit act, and Contractor hereby expressly waives any immunity afforded by
such acts. The foregoing indemnification obligations of Contractor are a material inducement to
the County to enter into this Agreement, are reflected in Contractor’s compensation, and have
been mutually negotiated by the parties.
The County reserves the right, but not the obligation, to participate in the defense of any claim for
damages, losses or expenses, and such participation shall not constitute a waiver of Contractor’s
indemnity obligations contained in any section of this Agreement.
In the event Contractor enters into subcontracts to the extent allowed under this Agreement, each
such subcontractor shall indemnify the County on a basis equal to or exceeding Contractor’s
indemnity obligations to the County.
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Section 5. Termination.
a. This Agreement may be terminated at any time by mutual written agreement of the parties.
b. The County, by giving written notice, may terminate this Agreement at any time without cause
and without further obligation to Contractor except for payment due for deliverables
provided and/or services performed prior to the effective date of termination. An equitable
adjustment in the contracted price for partially completed tasks will be made by the County,
but such adjustment shall not include compensation for loss of anticipated profit on
uncompleted work.
c. If Contractor defaults by failing to perform any of its obligations under this Agreement, or
becomes insolvent, is declared bankrupt or commits any act of bankruptcy or insolvency, or
makes an assignment for the benefit of creditors, the County may, by written notice to
Contractor, terminate the Agreement, and at the County's option, obtain performance of the
work elsewhere. If the Agreement is terminated under this paragraph, Contractor shall not
be entitled to receive any further payments under this Agreement until all of its obligations
hereunder have been fully performed, and any extra cost or damage to the County shall be
deducted from any money due or coming due to Contractor. Furthermore, in the event of
termination under this paragraph, Contractor shall bear the costs of any extra expenses
incurred by the County in completing the work, and all damages sustained, or which may be
sustained, by the County.
d. If the termination results from acts or omissions of Contractor, including but not limited to
misappropriation of funds provided hereunder, nonperformance of required services, and/or
fiscal mismanagement, Contractor shall return to the County immediately any funds,
misappropriated or unexpended, which have been paid to the Contractor by the County,
together with applicable interest calculated at the rate of twelve percent (12%) per annum.
e. Termination of this Agreement by any means provided herein shall not excuse any party’s
performance of its obligations hereunder through the effective date of termination, except
that the County shall not be obligated to pay for services that have not been performed or
deliverables that have not been provided.
Section 6. Miscellaneous.
a. Cities as a Party. The other constituent members of the Consolidated Lodging Tax Committee
(Cities of Roslyn, Cle Elum, and Ellensburg) are not direct parties to this Agreement but are
intended third-party beneficiaries of this Agreement and to the extent set forth herein certain
of its provisions are for the benefit of these Cities and are enforceable by these Cities in their
own names (collectively and/or individually) and in their capacities as Washington municipal
corporation(s).
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b. Contractor Commitments, Warranties, and Representations: Contractor represents and
warrants as follows:
b.1. Contractor represents that it has been duly authorized by the County to enter into
this Agreement and to perform the obligations set forth herein. Contractor warrants that
it possesses all necessary legal authority to enter into and perform this Agreement.
b.2. Contractor has the authority to execute this Agreement, to make the
representations and warranties set forth herein, and to perform its obligations
hereunder.
b.3. This Agreement has been validly executed by an authorized representative of
Contractor and constitutes a valid and legally binding and enforceable obligation of
Contractor.
b.4. Contractor holds, or will obtain prior to commencing work under this Agreement,
such licenses, permits and other authorizations from federal, state and local
governmental authorities, or from any applicable industrial or professional certification
or licensing bodies, as are necessary for the lawful performance of its obligations under
this Agreement, and will maintain such throughout the term of this Agreement.
b.5. Contractor is not in violation of any applicable law, ordinance or regulation the
consequence of which will or may materially affect Contractor's ability to perform its
obligations under this Agreement. Contractor is not subject to any order or judgment of
any court, tribunal or governmental agency which materially and adversely affects its
operations or assets in the State of Washington, or its ability to perform its obligations
under this Agreement.
b.6. Contractor is not presently debarred, suspended, proposed for debarment, declared
ineligible or voluntarily excluded from covered transactions by any Federal or State
department or agency.
b.7. None of the representations or warranties in this Agreement, and none of the
documents, statements, certificates or schedules furnished by Contractor in connection
with the performance of the obligations contemplated under this Agreement, contains or
will contain any untrue statement of a material fact or omits or will omit a material fact
necessary to make the statements of fact contained therein not misleading.
c. Waiver: The waiver of any default or breach of this Agreement, or the failure of a party to
enforce any provision hereof or to exercise any right or privilege hereunder, shall not be
deemed to waive any prior or subsequent default or breach, the enforcement of any provision
hereof, or the exercise of any right or privilege hereunder, unless otherwise stated in a
writing, signed by the parties hereto.
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d. Ownership of Items Produced: All writings, programs, data, reports, films, recordings, or
other materials prepared by Contractor and/or its consultants or subcontractors, in
connection with the performance of this Agreement, shall be the sole and absolute property
of the County. The County will have all rights of ownership therein, including but not limited
to the right to use, copyright, trademark, and/or patent, and the ability to transfer any or all
ownership rights.
e. Complete Agreement: This Agreement constitutes the entire agreement between the parties
and supersedes any and all other agreements, understandings, negotiations and discussions,
oral or written, express or implied, regarding the work to be performed hereunder. The
parties agree that no other representations, inducements, promises, agreements, or
warranties relating to this Agreement, oral or otherwise, have been made between the
parties. Except as provided elsewhere in this Agreement, no modification or waiver of this
Agreement shall be valid or binding unless in writing and signed by the parties.
f. Notice: Notice for any purpose under this Agreement, except service of process, shall be
given by the Contractor to the Kittitas County Commissioners and the Kittitas County Auditor,
205 W 5th Ave. Ellensburg, WA 98926. For all purposes under this Agreement, any notice by the
County to the Contractor shall be given to the Contractor’s address provided on the signature
page. Notice may be given by delivery or by depositing in the U.S. Mail, first class, postage
prepaid, certified mail, return receipt requested.
g. Headings: The headings of sections and paragraphs of this Agreement are for convenience of
reference only and are not intended to restrict, affect, or be of any weight in the
interpretation or construction of the provisions of such sections or paragraphs.
h. Severability: If any term or condition of this Agreement or the application thereof to any
person(s) or circumstances is held invalid, such invalidity shall not affect other terms,
conditions or applications which can be given effect without the invalid term, condition or
application. To this end, the terms and conditions of this Agreement are declared to be
severable..
i. Venue and Choice of Laws: In the event that any litigation should arise concerning this
Agreement, the venue for such action shall be in the Superior Court of the State of
Washington in and for the County of Kittitas. This Agreement shall be governed by the laws
of the State of Washington.
j. Force Majeure; Termination without Liability. The performance of this Agreement is subject
to termination without liability by either party upon the occurrence, or upon the prediction
by the National Oceanic and Atmospheric Administration, any other agency of the United
States Government, or any agency of the Government of the State of Washington of the
occurrence of any circumstance beyond the control of either party—including, without
limitation, acts of God, war, acts of terrorism within a fifty (50) mile radius of Kittitas County,
government regulations, disaster, pandemic/epidemic illness, strikes or threat of strikes
(except that neither party may terminate this Agreement for situations involving that party’s
own employees), civil disorder, or curtailment of transportation facilities—to the extent that
such circumstance makes it illegal , impossible or economically impracticable for the parties
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to complete the duties and mutual obligations agreed upon and imposed upon them herein.
The ability to terminate this Agreement without liability pursuant to this paragraph is
conditioned upon delivery of written notice from one party to the other within 10 days of
such occurrence or upon delivery of written notice from one party to the other within 24
hours of the receipt of notice of the prediction of any of the above occurrences. To the extent
feasible within the constraints imposed by any event of the type described above, the parties
agree that if the triggering event is of apparently or likely transitory effect, the parties may
negotiate such amendments to the agreement that are mutually satisfactory and not
otherwise contrary to law, including but not limited to a change in the dates for completion
of any portion or the entirety of this agreement.
k. Time: Time is of the essence in the performance of this Agreement unless otherwise agreed
between the parties in a signed writing.
l. Construction: This Agreement has been mutually reviewed and negotiated by the parties,
and should not be construed against the drafter.
m. Agreement Not for Benefit of Third Parties: This Agreement is entered into solely for the
benefit of the parties hereto and vests no rights in, nor is it enforceable by, any third parties.
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KITTITAS COUNTY
BOARD OF COUNTY COMMISSIONERS CONTRACTOR
________________________________ ______________________________
Chair [Print Name]
________________________________
Vice Chair [Sign Name]
Commissioner [Address]
Telephone]
Date signed:
________________________________
ATTEST: _________________________
Clerk of the Board
Letter to Prospective Applicants
Dear Prospective Applicants,
Thank you for considering applying for the 2026 Lodging Tax Fund. As a crucial part of our community's efforts to bolster tourism and enrich
our local culture, we are excited to outline the specific goals and priorities of the Consolidated Lodging Tax Committee for the upcoming
year.
Our committee is dedicated to supporting events that not only draw visitors to our community but also contribute to its long-term vitality and
prosperity. To this end, we are particularly focused on the following criteria for 2026:
Off-Season Events: We are eager to fund events that take place during off-peak times, as these have the potential to stimulate
economic activity during typically slower periods. Priority will be given to proposals for new events that diversify our community's offerings
and attract visitors throughout the year.
Uniqueness of Event: We seek events that stand out for their originality, creativity, and distinctiveness. Whether through innovative
programming, cultural significance, or immersive experiences, we are interested in supporting events that capture the imagination and
leave a lasting impression on attendees.
Community Support and Strategic Alignment: It is essential that funded events have a tangible impact on the community in which they
are held and align with its strategic goals. We encourage applicants to demonstrate how their event will contribute to local businesses,
promote cultural exchange, or enhance community well-being, among other objectives.
Emphasis on Tourism from Outside the 50-Mile Radius: Proposals should outline strategies for marketing and outreach to attract
visitors from neighboring regions and beyond, thereby maximizing the economic and cultural benefits of the event. (RCW 67.28.1816)
We believe that by prioritizing these criteria, we can support events that not only drive tourism but also foster community engagement,
stimulate economic growth, and showcase the unique identity of Kittitas County.
We encourage all interested applicants to carefully review the guidelines and criteria outlined in the application materials and to submit
proposals that align closely with our goals and priorities. Together, we can create memorable experiences that enrich our community and
leave a lasting legacy for years to come.
Thank you for your interest in the 2026 Lodging Tax Fund. We look forward to receiving your applications and working together to make
Kittitas County a vibrant destination for visitors and residents alike.
Sincerely,
Consolidated Lodging Tax Committee
EXHIBIT A
LTAC Application
You are strongly encouraged to compose your responses to the questions of this form with a desktop text editor and save your
work, then copy and paste the information into the form. You may also save a draft by selecting the button at the bottom of this page. When
you do this you will be logged out and must log back in to continue. In order to save a draft you will need to provide an email address and a
password. After completing the save draft, you will be redirected to landing page containing a link to log back into the form. We suggest you
save this link as a bookmark. The link will also be sent to you in an email.
Did you attend the Grant Application Workshop for the current year hosted by the Kittitas County Chamber of Commerce?*
Confirmation and Acknowledgement:*
Name of Organization *
Organization Address *
Organization Classification *
Upload Proof of Organization Status
(NOTE: incorrect/incomplete documentation will disqualify the application)*
NOTE: The project contact listed below MUST be a volunteer/member/employee of the
organization requesting funds.
First Name *
Last Name *
Yes
No
I have read and understand Submittal Instructions and General Information for the Lodging Tax Grant Funding Process.
I acknowledge that a representative for my organization will need to attend (either virtually or in-person) the oral presentation meeting
to answer questions.
Organization Information
Laughing Horse Arts Foundation dba Valley Theatre Company
City
Ellensburg
State / Province / Region
WA
Postal / Zip Code
98926
Country
USA
Mailing Address
PO Box 1551
Business
Non-Profit
Click here to view sample documents (redacted).
Acceptable file formats include: JPG, PDF or TIFF
LHAF_501c3-Biz License combined 2023.pdf 1.58MB
Project Contact Information
Jessica
Black
Phone Number *
Email *
Project/Event Name *
Project/Event Location *
New or Ongoing Project/Event?*
Please provide any specific dates, or range of dates, on which your event or project will be held. You may add as many dates or
date ranges as necessary.*
Start Dates *End Dates
Service Categories *
Tourism Seasons *
Amount of Funding Requested *
Funding Request Max
1| Project/Event Description
509-972-6633
info@valleytheatreco.org
Project or Event Information
2026 Marketing and Production Plan
Multiple venues including IOOF Lodge, Hotel Windrow, Morgan PAC and others
Ongoing Project/Event (More than four years in existence)
New Project/Event (Four or fewer years in existence)
1/1/2026 12/31/2026
Check all categories that apply to this application
Tourism promotion/marketing
Operation of a special event designed to attract tourists
Operation of a tourism related facility
Other
From the list below, what season will your project enhance tourism? Select any which apply.
Year-round (January - December)
Off Season (November - February)
Shoulder Season (October or March - May)
High Season (June - September)
If you selected "Ongoing Project/Event" above, this amount may not exceed 10% of the total expense budget of this project.
17400.00$
17,433.00
Please answer each of the following questions completely, in the order listed. Please include any supporting data within the response
narrative.
Application Questions: Part 1
Response 1.1: Please provide a description of your project/event.*
Response 1.2: Please provide us link to a brief video summary of you organization's event/project.*
Valley Theatre Company (VTC), established in 1999, is a cornerstone of live performance in Ellensburg and Kittitas County,
drawing audiences locally and from across Washington. Our 2026 season is designed to increase tourism, theatre attendance,
and volunteer participation, enhance accessibility for theatre patrons, and strengthen partnerships with local businesses.
Our season features four major productions and monthly Reader’s Theatre events rotating through downtown venues, fostering
collaboration with restaurants, wineries, and businesses. In 2026, we will present Murder on the Orient Express (January 30–
February 14, including a new themed pre-show experience), Tuck Everlasting (April 24–May 2, highlighting youth and high
school student leaders), The Addams Family (July 2-11, summer musical), and the Cabernet Cabaret dinner theatre and revue
(November 6-8). Together, these events create year-round tourism opportunities.
VTC desires to expand accessibility by licensing closed-captioning software, ensuring that each production includes a captioned
performance. This new service will welcome audience members who are hard-of-hearing, broadening participation and aligning
with our mission of inclusive community arts.
Data from 2025 demonstrates the tourism impact of VTC productions: 15–25% of attendees traveled from over 50 miles away,
with the Cabaret reaching 24.9%. To increase this reach, we will employ a robust marketing campaign utilizing social media ads,
online ads on local community and regional websites, print ads, posters, yard signs, video and radio advertisements, and at
other VTC and community activities throughout the year. Cross-promotional partnerships with EACA, CWU, EHS, regional
theatres, and local businesses—such as themed menus, cocktail pairings, and store discounts—further extend our draw to
visitors beyond the county.
Lodging tax support will directly fund marketing, facility rental, royalties, and production expenses, enabling us to maintain the
professional quality of our programming while offering new accessible services. By providing distinctive and original live theatre
experiences in every season, VTC enriches community life, supports local businesses, and drives cultural tourism that benefits
Ellensburg and the greater Kittitas Valley.
2500 character limit
Note: You MUST be present at the Q&A meeting to qualify for funding.
https://youtu.be/q8KCBny7MIs
Response 1.3: List of Intended Use of Funds *
Note: This language will be related in the contract if awarded.
The CLTAC cannot approve funds not listed under RCW 67.28.1816. However, the committee has the right to be more restrictive.
Advertising, Promotions and Graphic Design
Equipment rentals for productions
Closed Captioning and Accessibility services/software licensing
Facility Rental for productions
Royalties
Production Expenses and rentals (set pieces, props, costumes, hair, makeup, printing programs, etc.)
Website and IT support
2| Supporting Kittitas County as a tourism destination.
1. Away from their place of residence or business and staying overnight in paid accommodations;
2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight;
3. Or from another country or state outside of their place of residence or business.
You must provide the evidence utilized in determining your projections.
Response 2.1: Why would tourists travel to Kittitas County to attend your event/activity/facility?*
Valley Theatre Company (VTC) is a proven tourism driver. We create destination-worthy theatre experiences that encourage
visitors to travel to Kittitas County and extend their stay. Our productions are 2–3 hours long and scheduled on weekends,
aligning perfectly with overnight trips. We cross-promote with local restaurants, wineries, and hotels that offer discounts, themed
menus, or ticket packages, encouraging audiences from outside the 50-mile radius to stay overnight and spend locally on dining,
shopping, and lodging.
Tourists are drawn not only by the quality of our productions, but also by the unique experiences we provide:
• Summer Musical: Opens over the July 4th holiday with a live orchestra—rare for community theatre. Attendance has grown for
the 3rd year in a row with 2386 attending in 2025. Our Independence Day “Pay-What-You-Can” performance drew 513
attendees, with 19% from outside the county, including 4.5% from out of state. Cross-promotion with Ignite the Arts positioned
Ellensburg as a cultural holiday destination.
• Cabernet Cabaret: Our region’s only dinner theatre offering, staged in the Hotel Windrow ballroom. Sold out for four
consecutive years, with nearly 25% of audiences from outside Kittitas County. The pairing of dining, wine, and live music creates
a distinctive, immersive experience.
• Winter Play: Performed in smaller, intimate venues. In 2026, we expand to three weekends and introduce a new themed pre-
show experience, giving tourists another reason to visit during the off-season.
• Rising Stars Youth Production: Brings together elementary, middle, and high school students under adult mentorship, creating
a family-centered draw that brings relatives and friends from across Washington.
VTC productions also generate extended family travel. With casts ranging from 25–100 people, each production invites
hundreds of personal connections that translate to 800–1,000 out-of-town tickets annually. Many of these visitors choose to stay
overnight or combine the trip with other Ellensburg attractions.
Monthly Reader ’s Theatre events hosted in downtown venues add consistent, year-round arts experiences, appealing to tourists
already in town for business, recreation, or family visits. Our upcoming closed-captioning initiative, rarely offered outside large
urban theatres, will further broaden accessibility and distinguish Ellensburg as an inclusive cultural destination.
2500 character limit
3| Impact
Response 3: Describe how you will promote your event/activity/facility to attract tourists.*
4| Collaboration
Response 2.2: Describe the prior success of your event/activity/facility to attract tourists.*
Valley Theatre Company (VTC) has demonstrated consistent success in drawing visitors from outside Kittitas County to our
productions. Ticket data from 2024–2025 shows that an average of 15–25% of attendees for each production travel more than
50 miles, even for our smaller shows (Cabaret 24.9%, Winter Play 17.5%, Rising Stars 14.7%, Summer Musical 21.6%).
In July 2025, our summer production of The Sound of Music attracted 2,386 attendees across eight performances, a 14%
increase from the prior year, averaging just under 300 per show. A new Independence Day “Pay-What-You-Can” performance
drew 513 attendees (our third-highest single performance in 20+ years), with 14.6% from outside 50 miles in Washington and
4.5% from out of state. Partnering with the Ellensburg Arts & Cultural Alliance, we successfully cross-promoted Ignite the Arts,
positioning Ellensburg as a holiday arts destination.
In 2025 we captured zip codes for 81.4% of attendees. Results showed 80.5% from Kittitas County, 19.5% from over 50 miles in
Washington, and 3.1% from out of state (tripling 2024’s out-of-state percentage). Applying these percentages to total sales
(4,915 tickets) means an estimated 808 visitors came from outside the county and 151 from out of state, totaling 959 attendees
from more than 50 miles away.
Local residents also frequently purchase tickets for visiting family and friends, suggesting actual travel numbers are higher.
Visitor spending translates into measurable lodging and economic impact. Using Dean Runyan Report data:
• 35% of out-of-town guests stayed in hotels/motels (≈336 people)
• 28% visited for the day only (≈268 people)
• 37% stayed with family/friends.
For paid lodging, the average party size was 2.3 people for 2.5 nights. Based on this, our 2025 season generated an estimated
368.5 room nights. With Kittitas County’s average seasonal room rates ($100–$137), this equates to $47,452 in lodging
revenue. Using the Chamber’s estimate of $205 per day-tripper, we calculate an additional $23,933 in county revenue generated
from attendee spending on food, gas, and shopping.
These results show that VTC productions not only attract substantial numbers of tourists, but also drive significant overnight
stays and visitor spending, contributing directly to the cultural and economic vitality of Kittitas County.
2500 character limit
Application Questions: Part 2
• Target Facebook and social media ads to the greater Central Washington region
• List the event in online event calendars regionally and with statewide arts supporters and organizations
• Work collaboratively with other community / semiprofessional theaters in the region to promote the event
• Advertise the event regionally (with a focus on Chelan, Yakima, Grant and King Counties) at appropriate venues (which may
include online community boards, radio ads, displays at events or venues, or other marketing opportunities as appropriate).
• Link to the County Tourism Website
• Link to the Chamber of Commerce
• Add events to the local 2026 visitors guide - including online banner ads and email blasts
• Use branding logo, fonts and credit the support received on our website, Facebook page, etc.
• Link to county accommodations and restaurant opportunities.
• Print advertising and mailers displaying our season of shows with event dates and info links for distribution at hotels and
businesses that are higher traffic areas for tourists.
• Develop Experience Partner “packages” with local businesses – i.e. restaurants, hotels for “dinner and a play” or a “weekend
stay and play” to cross-promote with local businesses and encourage more overnight guests.
2500 character limit
Application Questions: Part 3
Response 4.1: If your organization collaborates or has created partnerships with other organizations, groups, or other events,
how is this accomplished?*
Response 4.2: Describe how you will promote lodging establishments, restaurants, and business located in Kittitas County *
Valley Theatre Company (VTC) is deeply committed to collaboration, both within the Laughing Horse Arts Foundation and
throughout the region. Within the foundation, we work alongside organizations such as Central Washington University (CWU),
local school districts, and other community and semi-professional theatres to advance the shared goal of producing high-quality
musical theatre. Our partnerships extend to groups like the Warehouse Theatre in Yakima, which provides technical support,
and with whom we routinely cross-lend sets, props, and equipment. VTC also rents costumes, props, and technical gear to
theatre and dance organizations from Ellensburg to Leavenworth, Cle Elum, Yakima, and as far as Coeur d’Alene, helping
strengthen the broader performing arts ecosystem.
We maintain strong and growing relationships with CWU’s Music, Theatre, and Film departments, as well as the Ellensburg
School District. Faculty and students contribute as performers, designers, and technicians, while our partnership with CWU’s
Central Communication Agency (since 2024) brings marketing and social media support from student interns. As a SLICE-
recognized community organization, we provide students with internship opportunities and real-world experience in theatre
management, production, and promotion.
Collaboration is also central to the Laughing Horse Arts Foundation’s structure, which includes multiple sub-organizations in
Ellensburg and Cle Elum. We cross-promote events, share resources, and coordinate productions as needed. Every VTC
production is powered by community volunteers—actors, musicians, backstage crew, set builders, costumers, and makeup
teams—whose collective efforts ensure the professional quality of our work.
VTC also plays a leadership role in the broader arts community. We are an active stakeholder in the Ellensburg Arts and Cultural
Alliance (EACA) and have been engaged since 2021 in its investment, strategic planning, and implementation process. Our
Executive Director is current Vice President of the board, chairs EACA’s Resource Development Committee, and serves on the
Steering Committee for the Ellensburg Creative District, helping guide the vision of a thriving artist community that connects
cultural, civic, and business leaders.
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Promoting Local Lodging, Restaurants, and Businesses
Valley Theatre Company (VTC) actively promotes and partners with Kittitas County businesses to enhance visitor experiences
and drive economic impact:
• Restaurants: Partner with local dining establishments to offer cross-promotions such as ticket-holder discounts, themed
menus, and custom cocktails. Restaurants display VTC flyers/table tents, while we advertise their specials on our website,
ticketing platform, and social media. This flexible approach allows each restaurant to tailor a promotion that works for them,
while giving theatre patrons a reason to explore local dining before or after the show.
• Lodging: Continue to develop “stay-and-see a play” packages with hotels and provide rack cards and show posters for lobby
displays. These partnerships not only encourage overnight stays but also strengthen our shared goal of showcasing Ellensburg
and Kittitas County as a cultural destination.
• Reader’s Theatre: Since 2025, monthly script-in-hand readings have rotated among downtown businesses (e.g., Gard and
Valo tasting rooms, The Ink). These events bring audiences directly into local venues, generating foot traffic and exposure for
participating businesses.
• Business Sponsorship & In-Kind Support: In 2025, local businesses contributed approximately $7,200 in goods and services
(costume cleaning, set materials, sound equipment, concessions, etc.), all of which are recognized in programs and sponsorship
signage. Wheel Line Cider named VTC their 2026 Rodeo City Community Cider beneficiary, and we are currently planning a few
co-hosted events in 2026.
• Cross-Promotion Impact: By combining arts programming with local hospitality and business partnerships, VTC ensures that
visitors not only attend productions but also dine, shop, and stay locally.
Through these collaborations, VTC strengthens the cultural destination appeal of Kittitas County, encouraging visitors to support
restaurants, lodging, and businesses while enjoying live theatre.
2500 character limit
Response 4.3: Is there a host hotel for your event or grant project? If yes, list the hotel.*
5| Future Plans
Response 5: Please explain what plans exist to allow this project to become self-sustaining. Include any plans for ticket sales,
event sponsors, and other cost-recovery models.*
No
Yes
Plans for Self-Sustainability
As a nonprofit arts organization, Valley Theatre Company is primarily funded through individual donations and production
revenue. Over the past 27 years, we have grown from producing one summer musical to offering 4–5 annual events, including a
youth production, a cabaret-style dinner theatre, a winter small-cast play or musical, and a large summer musical. We have also
expanded into educational programming with workshops in acting, technical theatre, and stage combat. In 2026, we plan to add
workshop intensives led by regional and nationally known artists.
For this project, sustainability will be supported by strong earned-income strategies. We will promote ticket sales more heavily
through social media, digital platforms, and targeted print advertising. With our full season already set for 2026, we are exploring
the addition of season tickets and flex passes to build a more reliable base of returning patrons. While modest ticket price
increases are planned for fall, winter, and summer productions (to offset inflation and rental costs), youth productions will remain
affordably priced. We also continue our commitment to accessibility through Pay-What-You-Can performances at every
production and donation-based Reader ’s Theatre events.
We are actively expanding sponsorship and advertising partnerships with local businesses to diversify revenue streams and
increase reliability. In addition, ancillary events such as the pre-show experience for Murder on the Orient Express provide both
goodwill and supplemental revenue opportunities. A special Independence Day Pay-What-You-Can performance will further
serve as a community celebration while encouraging broader audience engagement.
Finally, recent strategic technology investments allow us to perform in alternative venues with reduced technical costs,
increasing our flexibility and long-term sustainability as a mobile community theatre.
Through a balance of ticket sales, sponsorships, diversified programming, and careful cost management, Valley Theatre
Company is positioning itself to be sustainable – well into the future.
2500 character limit
Application Questions: Part 4
6| Additional Information
Response 6.1: Provide any additional information which will assist the Lodging Tax Advisory Committee in evaluating your
project and its benefit to tourism.
In past years, Valley Theatre Company requested lodging tax support only for our summer musical, historically our largest
production. However, ticket data over the past three years shows that our winter, youth, and cabaret productions are also
drawing consistent tourism, with 15–25% of attendees traveling more than 50 miles to see our shows. These productions are
growing rapidly: our cabaret expanded from one performance to four, the winter play will increase to 12 performances in 2026,
and our youth production moved to Morgan’s stage in 2025 with attendance more than doubling. These signals, combined with
audience demand, make clear that VTC now has a case for year-round tourism impact.
To build on this growth, we are implementing a year-round marketing strategy that promotes the entire season as part of Kittitas
County’s tourism offerings. This approach strengthens VTC’s reputation as a high-quality theatre destination and encourages
visitors to plan return trips across the year.
We are also investing in accessibility, with plans to introduce closed captioning at one performance of each production. This
feature, typically only available at large regional theatres, allows hard-of-hearing patrons to discreetly follow performances on
their personal devices—broadening our audience reach and setting our county apart as an inclusive cultural destination.
As a community theatre, our productions provide opportunities for families, students, and volunteers, while creating meaningful
visitor experiences that encourage extended stays. Audience testimonials (attached) affirm that VTC productions are
consistently worth the destination drive.
2500 character limit
Response 6.2: You may upload any supporting documents such as graphs, images, diagrams, marketing materials, etc.
You are allowed to submit up to 3 single page (US Letter) documents in JPG, PDF or TIFF format
Audience Comments.pdf 219.02KB
VTC Supplemental - Promotion samples.pdf 767.27KB
7| Previous Lodging Tax Grant Information
Response 7.1: Has your event received Lodging Tax funds in previous years?*
No, this event/project has not previously received Lodging Tax Funding
Yes, 1 year previous
Yes, 2 years previous
Yes, 3 years previous
Yes, 4 or more years previous
Response 7.2: Overall Attendance *
Past Actual *Projected *
4,915 5,200
Response 7.3: Number of people travelling more than 50 miles for your event?*
Past Actual *Projected *
959 1,014
Response 7.4: Number of people traveling from outside WA State for your event?*
Past Actual *Projected *
151 161
Response 7.5: The number of overnight guests who stay in paid accommodations in Kittitas County for your event?*
Past Actual *Projected *
336 355
Response 7.6: Number of paid lodging room nights resulting from you event/activity/facility?*
Past Actual *Projected *
368 386
Response 7.7: In addition to fields above, you may upload the evidence to support the prior years' room/night information.
You may upload up to three single pages (US Letter), of information. If you a single multi-page document, only the first three pages will be considered.
The following formats, will be accepted: JPG, PDF or TIFF
2025 Ticket Zip Code Data.pdf 80KB
Response 7.8: What methodology did you use to calculate the prior years' actual numbers?*
Direct Count (preferred)
Indirect Count
Representative Survey
Informal Survey (preferred)
Structured Estimate
Other
Response 7.9: What methodology will you use to calculate the upcoming numbers?*
Direct Count (preferred)
Indirect Count
Representative Survey
Informal Survey (preferred)
Structured Estimate
Other
8| Funding
Response 8.1: Does your organization have, or have you applied for funding from other sources?*
Funding Source Amount
Response 7.10: Please explain your methodology.*
Please explain.
Our ticketing platform reports tickets purchased by zip code, for any purchase online or onsite that is paid with a credit/debit
card. This accounts for approximately 81.4% of tickets sold in 2025. While we recognize that some local attendees will purchase
tickets on behalf of out-of-town family and friends, this report allows us to get a much more accurate idea of the number of
attendees coming from cities that are 50+ miles away. In addition, we use:
• Post-event surveys emailed to ticket purchasers
• Ticket information
• Google and website Analytics and Tracking
• Social Media Campaigns and Ads
Based on ticket data, we have zip code data for 4001 out of 4915 tickets sold. Of these,19.5% of attendees traveled more than
50 miles and 3.1% travelled from Out of State. When we apply these percentages to the total number of tickets sold 959 people
were from over 50 miles, and 151 of those were from out of state.
We used the Dean Runyan Report for Structured Estimates of percentages of out-of-town attendees, average party size and
average length of stay.
• Day visitors (28%),
• Overnight visitors staying in Hotel/Motel (35%),
• Overnight visitors staying in private home (37%)
• Paid Nights: Average party size is 2.3 people, and they stay an average of 2.5 nights.
Calculations:
• 19.5% of 4915 tickets sold = 959
• Est., Attendance Paid Overnight (35% of 959) = 336
• Est., Attendance Did Not Pay Overnight (65% of 959) = 623
• Est., day attendees (28% of 959) = 268
• 2025 Est., Paid Lodging Nights = 336 / 2.3 x 2.5 = 368.5
We calculated our 2026 projections based on these same percentages.
Revenue Impacts were calculated using data from the Kittitas County Chamber of Commerce:
Average lodging cost by season:
• Month and Rate x Est Room nights =Estimated Revenue
• Jan-April: $100 x 58.3 = $5,830
• May-Sept: $137 x 280 = $38,360
• Oct-Dec. $108 x 30.2 = $3,262
• Total for year: Rooms: 368.5 Revenue: $47,452
Average day trip generates $205 into the county (gas, food, shops, recreation)
• 268 ppl / 2.3 party size * $205 = $23,933 for the year
2500 character limit
Application Questions: Part 5
Yes
No
Response 8.2b: List all funding sources and amounts for which you have applied but have not yet secured.*
NEA Grants for Arts Projects (if awarded will be limited to fall 2026 workshops and winter
play in 2027)
15,000.00$
Response 8.3: What changes will be made if funding for your request is not available or recommended?*
Matching Funds Percentage
9| Project Budget Overview
Please complete budget for this project/proposal. If your agency operates independently of this project application it may not be necessary
to submit the entire agency budget. You must submit a budget which specifically pertains to the project/event for which you are
requesting funding and adheres to the basic budget format shown below.
The budget must include anticipated revenues, expenditures, and any potential profit or loss. For projects/events which are ongoing for
more than one (1) year, please also submit actuals from the previous three (3) years of operations (need not be consecutive) for the
project/proposal if applicable.
For any claimed in-kind contributions valued at $500 or more and related to marketing/advertising, you must submit verifying
documentation which assures the contribution will be provided. For instance, if you are claiming in-kind contributions in the form of
advertising match, a binding contract itemizing the matching value and obligating each party must be provided.
ATTENTION: In an effort to allow an adequate level of flexibility for all applicants, not all fields in the budget portion are required to be filled
before this form is submitted. Providing all applicable data is your responsibility, failure to do so will potentially jeopardize your
application's chance for review.
Budget Year
Edit if necessary
Wheel Line Cider – 2026 Rodeo City Cider Beneficiary – Sept. 2026 5,000.00$
Business Sponsorships for individual productions – Production Element (10-20 available)1,000.00$
Business Sponsorships for individual productions – Performance Night (10-20 available)2,000.00$
Business Sponsorships for individual productions – Premier Sponsor (4-5 available)5,000.00$
Ellensburg Arts Commission – for Rising Stars Production 2,500.00$
If our funding request is not awarded, the most immediate impact would be on our ability to reach visitors from outside Kittitas
County. Much of the expanded advertising and marketing we have planned—including digital campaigns, statewide print
placement, and out-of-county promotions—would have to be scaled back. This would limit our ability to grow attendance from
beyond the 50-mile radius and reduce the overall tourism benefit of our productions.
Another area directly affected would be accessibility. We have budgeted for annual licensing of closed-captioning software that
allows us to provide one captioned performance per production, ensuring that hard-of-hearing patrons can fully enjoy live theatre
in Kittitas County. Without funding support, we may need to postpone or cancel this initiative, which would be a significant
setback in our efforts to make theatre more inclusive.
Rising printing costs also pose a challenge. Posters, flyers, and programs are essential tools for both promotion and the visitor
experience, but these costs have risen sharply in recent years. Without grant assistance, we may have to reduce the quality or
quantity of print advertising and collateral available to tourists.
As a last resort, cuts could extend to the productions themselves. This could include reducing the number of performances
offered in a run or increasing ticket prices beyond what is desirable for accessibility and family affordability. Either option would
directly limit our ability to welcome a broad mix of visitors and reduce the economic ripple effect of overnight stays, restaurant
visits, and local shopping tied to theatre attendance.
In short, funding allows us to amplify marketing, increase accessibility, and keep productions affordable and widely available.
Without it, our ability to generate measurable tourism impact would be significantly constrained.
2500 character limit.
1098.55
This field will auto fill with the correct percentage based on your input to budget section below.
2023 2024 2025 2026
Revenues
Account Name Past Actual 3 Past Actual 2 Past Actual 1 Projected
Verification of In-kind Contributions
Contributions of Volunteer Time
Past Actual 3 Past Actual 2 Past Actual 1 Projected
Number of Hours
Evidence of Volunteer Contributions *
Calculated Value of Projected Volunteer Time
Total Revenues
Past Actual 3 Past Actual 2 Past Actual 1 Projected
LTAC Grant Funding 3,835.00$3,660.00$4,099.00$17,400.00$
Other Revenues
Donations/Direct
Contributions
25880.00$15390.00$30157.00$38900.00$
Non-Government Grants
(EAC)
11024.00$4497.00$2499.00$2500.00$
Government Grants
(NEA)
0.00$0.00$0.00$15000.00$
Program Rentals 1707.00$3430.00$3048.00$2750.00$
Tuition Fees 1330.00$1875.00$2325.00$8250.00$
Advertising Sales 850.00$1200.00$2325.00$2875.00$
Ticket Sales 58828.00$70115.00$88053.00$101493.00$
Sponsorships 5000.00$2300.00$2000.00$5000.00$
Concessions 1667.00$3171.00$5332.00$5300.00$
Auction/Raffle 3520.00$4090.00$4520.00$4600.00$
In-Kind Contributions
Donated Professional
Services - GAAP
300.00$850.00$1945.00$1300.00$
Donated Other Services -
Non-GAAP
3400.00$2306.00$4690.00$2580.00$
Donated Use of Facilities 0.00$2300.00$0.00$0.00$
Donated Goods 840.00$0.00$577.00$600.00$
For any claimed in-kind contributions valued at $500 or more and related to marketing/advertising, you must submit verifying documentation which assures the contribution will
be provided.
22,382 28,939 27,795 32,837
Please upload a single file which offers evidence in support of the projected volunteer hours.
Volunteer Hours Calculation.pdf 86.02KB
773,639.72$
118181.00$115184.00$151570.00$982187.72$
Expenses
Expense Item Past Actual 3 Past Actual 2 Past Actual 1 Projected
Admin Salaries & Payroll
Expenses
17473.00$19940.00$22413.00$29350.00$
Advertising & Promotions 3557.00$4100.00$4277.00$5050.00$
Catering 5417.00$3590.00$4129.00$5500.00$
Graphic Design 0.00$0.00$165.00$600.00$
Production Contract
Labor (Producer,
Director, Designers,
Crew)
12750.00$18600.00$18250.00$19785.00$
Production Musicians /
Orchestra
300.00$4520.00$7290.00$5120.00$
Workshop Instructors 590.00$0.00$0.00$2400.00$
Volunteer
Coordinator/Background
Check
120.00$75.00$50.00$250.00$
Royalties 12479.00$12769.00$17316.00$15070.00$
Program Donated Other
Services - Non-GAAP
0.00$2306.00$4090.00$2580.00$
Costumes/Sets/Props/Ha
ir/Makeup
2255.00$10198.00$12393.00$12125.00$
Lighting/Sound rentals
and supplies
728.00$2238.00$654.00$1800.00$
Concessions expenses 991.00$727.00$2057.00$2300.00$
Other Production
Supplies
5331.00$3666.00$4685.00$4600.00$
Equipment Rentals for
Production
3560.00$2892.00$178.00$2000.00$
Postage/Shipping 766.00$720.00$923.00$900.00$
Printing/Copying/Publicat
ions
5263.00$5068.00$5077.00$6450.00$
Facility Rental for
productions
11069.00$21834.00$19196.00$25300.00$
Administrative Storage
costs
7060.00$8212.00$7508.00$8450.00$
Equipment
Purchases/Maintenance
8716.00$793.00$4864.00$6500.00$
Scholarships/Grants 3500.00$1100.00$2000.00$2500.00$
Admin/General Business
Expenses
5950.00$4717.00$6665.00$5900.00$
Eburg City Admissions
Taxes
1945.00$2226.00$3015.00$4600.00$
Expense Totals
Profit & Loss
Past Actual 3 Past Actual 2 Past Actual 1 Projected
The applicant hereby certifies and affirms:
1. That it does not now, nor will it during the performance of any contract arising from this application, unlawfully discriminate against
any employee, applicant for employment, client, customer, or other person who might benefit from said contract, by reason of age,
race, color, ethnicity, sex, religion, military status, sexual orientation, creed, place of birth, or disability;
2. That it will abide by all relevant local, state and federal laws and regulations and;
3. That it has read the information contained in the Instructions on pages 1 and 2 and understands and will comply with all provisions
thereof.
Certified by:*
Name *
Applicant's Title *
Cleaning / Setup /
Takedown
0.00$400.00$0.00$0.00$
Contingency Expenses 0.00$0.00$0.00$5200.00$
109820.00$130691.00$147195.00$174330.00$
8361.00$-15507.00$4375.00$807857.72$
Application Certification
Jessica S. Black
Executive Director
Exhibit “B”
Guidelines and Requirements for
Expenditure Reimbursements from Lodging Tax
Section 1. Branding
Contractors who have been approved to utilize grant awards for advertising expenditures must incorporate
Kittitas County and the appropriate City of Cle Elum, Ellensburg, or Roslyn tourism information as
follows:
A. Websites and Social Media Sites must include the County’s and appropriate City’s tourism
website logo or URL with an operational link to the site(s). The URL landing page must use the
correct logos and have a link to centralwashingtonoutdoor.com. Contractors must either keep the
landing page active until time of reimbursement or use a screen capture for full reimbursement.
(If you are using a live logo as the link to CWO, please ensure the hyperlink is shown in the
screen capture). The logo must be displayed on the contractor’s home page, it must be sized no
smaller than ½ inch in height and must be surrounded by appropriate white space to allow easy
recognition and legibility. Contractors shall not change the logo(s) in color or appearance.
B. Print Advertising and Online Display Advertising of all types (including but not limited to
newspaper, periodicals, flyers, posters, billboards, direct mail, e-newsletters, third-party websites,
streaming displays, social media etc.) must include the County’s and appropriate City’s tourism
website logo (or URL with a one-click away operational hyperlink). The URL landing page must
use the correct logos and have a link to centralwashingtonoutdoor.com. Contractors must either
keep the landing page active until time of reimbursement or use a screen capture for full
reimbursement. (If you are using a live logo as the link to CWO, please ensure the hyperlink is
shown in the screen capture). The logo must be sized no smaller than ½ inch in height and must
be surrounded by appropriate white space to allow easy recognition and legibility. Contractors
shall not change the logo(s) in color or appearance.
C. Video Advertising of all types (including but not limited to television, online, electronic
kiosks, motion billboards, etc.) must include the County’s and appropriate City’s tourism website
logo. The logo must be sized no smaller than ½ inch in height and must be surrounded by
appropriate white space to allow easy recognition and legibility. Contractors shall not change the
logo(s) in color or appearance.
All logos and website information may be obtained by contacting the Director of Tourism, Kittitas
County Chamber of Commerce.
Section 2. Advertising Reimbursements
Contractors seeking reimbursement from Lodging Tax Funds for advertising expenditures must adhere to
the following guidelines and requirements for each type of advertising media utilized.
A. Print Advertising:
1. Print advertising placed with any media provider which operates exclusively outside of
Kittitas County may be reimbursed at 100% of the cost, including any production costs. To
operate exclusively outside of Kittitas County, the provider must not be physically located in
the County and/or not distribute any media within the County.
2. Print advertising placed with any media provider which operates inside Kittitas County may
be reimbursed as follows:
a. For date-specific events, advertising the day of the event and up to 10 days prior to
the event may be reimbursed at 100% of the cost, including any production costs.
b. For seasonal or year-round events, or for date-specific events outside of the timeframe
in Section 2 A, (2)(a) above, advertising reimbursement requests must include a
statement from the media provider specifying the percentage distribution to areas
outside of Kittitas County. Reimbursements will be allowed for the amount distributed
outside of Kittitas County, including any production costs.
B. Television Advertising:
1. Television advertising placed with any media provider outside the Yakima/Kittitas DMA will
be reimbursed at 100% of the cost, including any production cost.
2. Television advertising placed with any media provider inside the Yakima /Kittitas DMA will
be reimbursed as follows:
a. For date-specific events, advertising the day of the event and up to 7 days prior to
the event may be reimbursed at 100% of the cost, including any production costs.
b. For seasonal or year-round events, or for date-specific events outside of the time-
frame in Section 2 B, 2(a) above, advertising may be reimbursed at the rate of 70% of
the total cost, including any production costs.
C. Online Advertising:
1. Online advertising and promotion may be reimbursed at 100% of the cost, including any
production cost.
2. Streamed media (radio, television, other) requests for reimbursement must include a
statement from the media provider specifying the percentage of recipients which are outside
of Kittitas County. Reimbursements will be allowed for the percentage distributed outside of
Kittitas County, including any production costs.
D. Direct Mail:
1. Direct mail advertising may be reimbursed at 100% of the cost, including any production
cost, for each item mailed or shipped to a destination outside of Kittitas County. In order to
receive reimbursement, a list of the addresses and a signed statement from the contractor that
the list is accurate, or other proof of delivery, must be provided along with other required
documentation.
E. Flyers/Posters:
1. Flyers or posters which are placed outside of Kittitas County may be reimbursed at 100% of
the cost, including any production cost. In order to receive reimbursement, a list of the
locations where flyers or posters were posted outside of Kittitas County, a signed statement
from the contractor that the list is accurate, and a copy of the poster/flyer must be provided
along with other required documentation.
2. Banners which are placed inside of Kittitas County may be reimbursed at 100% of the cost,
including any production costs. In order to receive reimbursement, the banner cannot list a
specified date or location. Requests can only be made one time.
3. Signage (site layout use only) which are placed inside of the venue/facility of the event may
be reimbursed at 100% of the cost, including any production costs. In order to receive
reimbursement, the signage cannot list specified date or location. Request can only be made
one time. (i.e. ADA Parking/Parking, Loading Zone, Evacuation Route, Bathrooms, and
Stage locations)
F. Radio Advertising:
1. Radio advertising placed with any media provider located outside of Kittitas County may be
reimbursed at 100% of the cost, including any production cost.
2. Radio advertising placed with any media provider located inside of Kittitas County may be
reimbursed as follows:
a. For date-specific events, advertising the day of the event and up to 7 days prior to
the event may be reimbursed at 100% of the cost, including any production cost.
b. For seasonal or year-round events, or for date-specific events outside of the time-
frame in Section 2 F, 2(a) above, advertising may be reimbursed at the rate of 30% of
the total cost, including any production costs.
G. Operation Reimbursement:
1. Operation costs may be reimbursed 100% of the paid invoice cost. In order to receive
reimbursement operations invoice must an approved cost from the Consolidated Lodging Tax
committee members list. Invoice provided must include notation of payment with proof of
payment.
2. Mileage reimbursements that are outside of 50 miles of Kittitas County may be reimbursed at
100% of cost. In order to receive reimbursement, a signed statement from the receiver along
with other required documentation. Mileage reimbursement is subject to IRS mileage
reimbursement rates which may change annually.
3. Items not eligible for reimbursement:
a. Salaries of employees.
b. Capitol purchases- any item with 3+ years life and over $5,000.
c. Licenses, permits, insurance, or credit card fees.