HomeMy WebLinkAboutLT-2020-002 Gallery One Amended EPLT-2020-002-GALLERY ONE- Amended EP
2O2O LODGING TAX SERVICES AGREEMENT
BETWEEN KITTITAS COUNTY AND GALLERY ONE VISUAL ARTS CENTER
This Contract, effective January I,2O2O is made and entered into by and between KITTITAS
COUNTY ("County"), acting as agent for and on behalf of the City of Ellensburg, a Washington
municipal corporation ("City"), a subdivision of the State of Washington, and GALLERY ONE VISUAL
ARTS CENTER ("Contractor'') for the 2020 Annual Art Marketing ("Event").
WHEREAS, the purpose of this Agreement is to provide for activities and expenditures
designed to increase tourism,
NOW THEREFORE, in consideration of the terms and conditions contained herein, or
attached and incorporated and made a part hereof, the County and the Contractor mutually agree
as follows:
Section 1. Scope of Work.
a. Contractor shall provide the services and staff described in its Application for lodging Tax
Funds submitted to the Lodging Tax Advisory Committee, attached hereto as Exhibit "A"
which is attached hereto and incorporated herein by this reference.
b. Except as otherwise specifically provided in this Agreement, Contractor shall furnish the
following as required to perform the services, described in Paragraph (a) above, in accordance
with this Agreement: Personnel, labor and supervision; technical, professional and other
services. All such services, property and other items furnished or required to be furnished,
together with all other obligations performed, or required to be performed, by Contractor
under this Agreement are collectively referred to herein as "Services."
c. Contractor shall commence, perform and complete such Services in accordance with Exhibit
"B" which is attached hereto and incorporated herein by this reference.
Section 2. Pavment
a. As full compensation for satisfactory performance of the Contractor's Services, the County
agrees to pay Contractor the sum of thirteen thousand three hundred and twenty dollars
(S13,320.00) (City of Ellensburg lodging tax funding).
b. Additional payment terms: The County will make payment to the Contractor only on a
reimbursement basis, as receipts/invoices for any items including marketing and/or
advertising are submitted to the County, not to exceed the sum of thirteen thousand three
hundred and twenty dollars (513,320.00) (City of Ellensburg lodging tax funding).
c. Services/Expenses that are reimbursed must be dated during the current year and final date
to submit reimbursements requests is January 15,2O2I after this date funds lapse.
d. Requests for reimbursements must be submitted to:
Kittitas County Auditor
Attn: Auditor's Accounting
2020 County Lodging Tax Funding Agreement Page 7
LT-2020-002-GALLERY ONE- Amended EP
205 West 5th Ave - Suite 105
Ellensburg, WA 98926
auditorsaccounting@co.kittitas.wa.us
e. Reporting requirements of your events will be required on prescribed forms from the County
Auditor.
f. Contractor is eligible to claim reimbursement for the following items and amounts only:
e Marketing and Subscription Tracking only:
o Marketing with arts organizations and publications
o Radio advertising
o Ticketing and visitor tracking subscription
g. Contractor is not eligible to claim reimbursement for any items not listed in Section 2 (f) and
is further expressly denied funding for the following items as requested in the application as
defined in Section 1(a): No Exhibit Expenses.
h. Contractors requesting reimbursement for event-specific expenses shall submit all claims as
no more than two reimbursement requests with supporting documentation at the conclusion
of the event.
Contractors must complete the Lodging Tax Reimbursement online training course provided
by the County Auditor's office prior to filing reimbursement claim. Requests for
reimbursement will not be accepted by the County Auditor prior to the training being
completed. The training may be found online at the Kittitas County Auditor's website at the
fo llowing add ress: http ://www.co. kittitas.wa. us/a ud itor/defa u lt.aspx
Section 3. Performance by Contractor.
a. Contractor shall not (by contract, operation of law or otherwise) delegate or subcontract
performance of any Services to any other person or entity without the prior written consent
of the County and City. Any such delegation or subcontracting without the County's or City's
prior written consent shall be voidable at the County's or City's option.
b. Contractor shall at all times be an independent contractor and not an agent or representative
of the County or City with regard to performing the Services. Contractor shall not represent
that it is, or hold itself out as, an agent or representative of the County or City. ln no event
shall Contractor be authorized to enter into any Agreement or undertaking for or on behalf
of the County or City. lt is understood that the Contractor and the Contracto/s staff and
employees are not employees of the County or City and are not, therefore, entitled to any
benefits provided employees of the County or City.
c. Contractor shall comply with all applicable laws, ordinances, rules, regulations, orders,
licenses, permits, and other requirements, now or hereafter in effect, of any governmental
authority (including, but not limited to, such requirements as may be imposed upon the
County and applicable to Services). Contractor shall furnish such documents as may be
required to effect or evidence such compliance. All laws, ordinances, rules, and orders
202O County Lodging Tax Funding Agreement Page 2
LT-2020-002-GALLERY ONE- Amended EP
required to be incorporated into agreements of this character are incorporated into this
Agreement by this reference. Contractor agrees to obtain all required licenses and permits,
and further agrees to keep them in full force and effect during the term of this Agreement.
d. The County and the Contractor agree that in fulfilling the terms and conditions of this
Agreement neither shall discriminate on the basis of race, creed, color, national origin, age,
sex, marital status, or the presence of a physical, sensory, mental disability or any other
protected status recognized under local, state or federal law.
e. The Services shall at all times be subject to inspection by and approval of the County or City,
but the County's or City's making (or failure or delay in making) such inspection or approval
shall not relieve Contractor of its responsibility to perform the Services in accord with this
Agreement, notwithstanding the County's or City's knowledge of defective or non-complying
performance, or the substantiality or ease of discovering the same. Contractor shall provide
the County or City with sufficient, safe, and proper facilities and equipment for such
inspection and free access to such facilities.
f. This contract is subject to review by any Federal or State auditor. Contractor shall promptly
furnish the County or City, or their designee, or such Federal or State auditor with such
information related to the Services as may be requested by the applicable governmental
entity. Contractor shall preserve and maintain all financial records and records relating to
performance of Services under this Agreement for six (6) years after contract termination.
For such duration after the County or City makes final payment of compensation due
hereunder, Contractor shall provide the County or City access to (and the County or City shall
have the right to examine, audit and copy, with or without notice) all of Contractor's books,
documents, papers and records related to the Services or this Agreement.
g. Contractor understands and acknowledges that Contractor is solely responsible for its own
reporting and accounting of all state, federal, social security, and local taxes, of every nature,
arising from Contractor's performance of this Agreement. All compensation received by the
Contractor will be reported to the lnternal Revenue Service at the end of the calendar year in
accord with the applicable IRS regulations.
Section 4. Release. lndemn itv, and Hold Harmless.
The County or City assumes no liability for the Contractor's actions under this Agreement. Contractor
releases and shall defend, indemnify, and hold harmless the County and the City, their officers and
employees, agents, representatives, attorneys and/or volunteers, from and against all claims, costs,
liabilities, damages, and expenses, (including, but not limited to, reasonable attorney fees) which
arise or may arise or be alleged to arise out of or by reason of this Agreement including:
Any fault, negligence, strict liability or product liability of Contractor in connection with the
Services for this Agreement;
Any lien asserted upon any property of the County or City in connection with the Services for
this Agreement;
Any failure of Contractor, or of the Services, to comply with any applicable law, ordinance,
rule, regulation, order, license, permit and other requirement, now or hereafter in effect, of
a
a
a
2020 County Lodging Tax Funding Agreement Page 3
LT-2020-002-GALLERY ONE- Amended EP
a
any governmental authority; or
Any breach of or default under this Agreement by Contractor
Section 5. Compliance with Public Records Law.
ln compliance with Washington's public records law, the County will retain copies of any
documents associated with this Agreement, which may be required by law unless legally
exempt from such retention, for any applicable legally required retention period.
b. ln the event a public records request is made to the County or City for documents created in
relation to this Agreement, should legal uncertainty arise regarding the disclosability of any
documents under federal or state public records laws, the County or City shall provide notice
to Contractor pursuant to Washington's public records act, chapter 42.56 RCW, to allow
Contractor to seek a court injunction.
c. The County or City specifically shall not be liable to Contractor for the County's or City's
release under public records laws of any documents not otherwise exempt from disclosure
by trademark, copyright or other law.
Section 5. lndustrial lnsurance Waiver.
With respect to performance of this Agreement and as to any claims against the County or City, their
Additional lnsureds, officers, agents and employees, the Contractor expressly waives its immunity under
Title 51 of the Revised Code of Washington, the lndustrial lnsurance Act, for injuries to Contractorrs
employees and agrees that the obligations to indemnify, defend and hold harmless provided in this
Agreement extend to any claim brought by or on behalf of any employee of the Contractor. This waiver
is mutually negotiated by the parties to this Agreement.
Section 7. lnsurance and Endorsements.
a. The County may require through a request in writing that the Contractor provide the County
with a certificate, binder, or policy of liability insurance, acceptable to the County in an
amount specified by the County.
b. Such liability insurance shall be such as will protect Contractor, its employees, agents and
representatives, from all claims, losses, harm, costs, liabilities, damages and expenses arising
out of personal injury (including death) or property damage that may result from performance
of the Services or this Agreement, whether such performance is by Contractor or any of its
employees, agents or representatives.
c.Should the County require such liability insurance, the Contractor agrees to provide proof of
insurance prior to commencing performance of this Agreement.
d. Copies of the County's written request and the insurance documents provided by Contractor
shall be attached to this Agreement and by this reference will be made part hereof.
a
2020 County Lodging Tax Funding Agreement Page 4
LT-2020-002-GALLERY ONE- Amended EP
e. Where insurance is requested by the County, all liability insurance policies shall be endorsed
to include the County and City as Additional lnsureds and shall stipulate that the insurance
afforded by the policies shall be primary insurance, and that any insurance, self-insured
retention, deductibles, or risk retention trusts maintained or participated in by the Parties
shall be excess and not contributory to any other insurance or self-insurance maintained by
the County or City. Contractor shall furnish the County a certificate of insurance with
Endorsement as evidence that the required policies are in full force and effect.
Section 8. Termination.
The County may, by written notice thereof to Contractor, terminate this Agreement as to all or any
portion of the Services not yet performed, whether or not Contractor is in breach or default. Upon
receiving such notice of termination, Contractor shall, except as otherwise directed by the County,
immediately stop performing the Services to the extent specified in the notice. ln the event the
County terminates the Contractor's Services, the Contractor is obligated and hereby agrees to refund
to the County all monies paid for Services not yet rendered by the Contractor, if any, as of the date
of the notice of termination.
Section 9. Miscellaneous.
a. The City is not a party to this Agreement but is an intended third-party beneficiary of this
Agreement and to the extent set forth herein certain of its provisions are for the benefit of
the City and are enforceable by City in its own name and capacity as a Washington municipal
corporation.
b. Contractor shall not (by contract, operation of law or otherwise) assign this Agreement or any
right or interest in this Agreement without the County's prior written consent.
c. This Agreement embodies the entire Agreement between the County and Contractor, and
supersedes any and all prior oral or written communications, proposals, conditions, promises,
representations, or understandings regarding the Services. No change, amendment or
modification of any provision of this Agreement shall be valid unless set forth in a written
amendment to the Agreement signed by both parties.
d. Notice for any purpose under this Agreement, except service of process, shall be given by the
Contractor to the Kittitas County Commissioners and the Kittitas County Auditor, 205 W 5th Ave.
Ellensburg, WA 98926. For all purposes under this Agreement, any notice by the County to the
Contractor shall be given to the Contractor's address provided on the signature page. Notice
may be given by delivery or by depositing in the U.S. Mail, first class, postage prepaid, certified
mail, return receipt requested.
2020 County Lodging Tax Funding Agreement Page 5
LT-2020-002-GALLERY ONE- Amended EP
e. The section and paragraph headings of this Agreement are for reference convenience only
and are not intended to restrict, affect or be of any weight in interpreting or construing the
provisions of such sections or paragraphs.
f. This Agreement may be executed in one or more counterparts and by facsimile, each of which
will be deemed an original, but all of which together will constitute one and the same
instrument.
g. Contractor warrants to the County that the individual signing on Contractor's behalf has the
requisite power and authority to enter into and to perform Contractor's obligations under
this Agreement. Contractor further warrants to the County that Contractor has made no
misrepresentation or misleading statement in connection with this Agreement, and is not in
violation of any applicable law, ordinance, or regulation the consequence of which will or may
materially affect Contractor's ability to perform its obligations under this Agreement.
h. lf any term or condition of this Agreement or the application thereof to any person(s) or
circumstances is held invalid, such invalidity shall not affect the other terms, conditions or
applications which can be given effect without the invalid term, condition or application. To this
end, the terms and conditions of this Agreement are declared severable.
i. The exclusive venue for any action brought to enforce this Agreement or any of its terms shall
be in Kittitas County, State of Washington.
j. The following provision is entered into effective upon adoption by the parties pursuant to
section "9c", as reflected by the signature of the authorized representative(s) of each party.
The performance of this Agreement is subject to termination without liability by either party
upon the occurrence, or upon the prediction by the National Oceanic and Atmospheric
Administration, any other agency of the United States Government, or any agency of the
Government of the State of Washington of the occurrence of any circumstance beyond the
control of either party-including, without limitation, acts of God, war, acts of terrorism
within a fifty (50) mile radius of Kittitas County, government regulations, disaster,
pandemic/epidemic illness, strikes or threat of strikes (except that neither party may
terminate this Agreement for situations involving that party's own employees), civil disorder,
or curtailment of transportation facilities-to the extent that such circumstance makes it
illegal , impossible or economically impracticable for the parties to complete the duties and
mutual obligations agreed upon and imposed upon them herein. The ability to terminate this
Agreement without liability pursuant to this paragraph is conditioned upon delivery of written
notice from one party to the other within L0 days of such occurrence or upon delivery of
written notice from one party to the other within 24 hours of the receipt of notice of the
prediction of any of the above occurrences. To the extent feasible within the constraints
imposed by any event of the type described above, the parties agree that if the triggering
event is of apparently or likely transitory effect, the parties may negotiate such amendments
to the agreement that are mutually satisfactory and not otherwise contrary to law, including
but not limited to a change in the dates for completion of any portion or the entirety of this
agreement.
2020 County Lodging Tax Funding Agreement Page 6
LT-2020-002-GALLERY ONE- Amended EP
CONTRACTOR
KITTITAS COUNTY
BOARD OF COUNTY
AS TO FORM
MISSIONERS
erk ofthe Board
[h, ll,a,^I CA
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[Telephone]
Deputy Prosecuting Attorney
2020 County Lodging Tax Funding Agreement Page 7
EXHIBIT ''A''
CLTAC: Application for Lodging Tax Grant Funding
Grant Application
Workshop - 2019 *
Dd you attend the Sant Application \ ,brkshop ' 2019 hosted by the tfttitas Oarnty Oranier of Conrrerce?
G Yes
CNo
G Yes,
I have read and undersland Slbrittal hstructions and General lnfornation for the 2019 Lodging Tax Gant Funding
Ffocess
Submittal lnstructions
& General
lnformation *
You are strongly encouraged to compose your responses to the questions of this form with a desktop text
editor and save your work, then copy and paste the information into the form. You may also save a draft by selecting
the button at the bottom of this page. When you do this you will be logged out and must log back in to continue. ln order
to save a draft you will need to provide an email address and a password. After completing the save draft, you will be
redirected to landing page containing a link to log back into the form. We suggest you save this link as a bookmark. The
link will also be sent to you in an email.
Organization I nformation
Name of Organization* Gallery One Visual Arts Center
Organization Address * $reet Address
408 N Pearl St
Address Line 2
oty
Ellensburg
Fbstal/Ziptue
98926
Upload Proof of
Organization Status
State / Flovinee I Region
WA
Ocuntry
US
Website wrrv.gallery-one.org
91 -08501 95
1 92-003-555
Federal Tax lD #*
UBI #*
Organization is a: *O Government Entity
ri 501(c)3
C 501(c)4
C 501(c)6
C Other
(Note: you must submit 501(c)3, 501(c)4, or 501(c)6 approval documentation.)
Click here to viewsample documents (redacted).
GalleryOnelRS-1.jpg
Acceptade file fornats include: JFQ FF or llFF
*
Contact lnformation
Last Name *Miller
1.31M8
First Mme*Monica
Phone Number*509-925-2670
Email*director@gallery-one.org
Project or Event lnformation l^J
ProjecVEvent Mme* Annual Art Marketing
Event Dates
Please provide any specific daies, or range of dates, on wtrich your event or project will be held. You may add as many
daies or date ranges as necessary.
Event Dates
Start Dates*
11112020
ProjecUEvent
Location *
Newor Ongoing
ProjecVEvent?*
Amount of Funding
Requested *
End Dates
1213112020
Gallery One Visual Arts Center
G Ongoing ProjecUEvent (More than four years in existence)
C New ProjecVEvent (Four or fewer years in existence)
$ 30000.00
lf you selected "*gcing Ftojecl/fuenf' abcrrre this anount nay not exceed 10% of the iotal expense bu&et of this
project.
Funding Request Max 49,652
Tourism seasons*Romlhe list bdour, what seas$ willyour prcjecl enhance tourisn? Select any which ap$y.
Jfl Year-round (January - December)
ll.'l Off Season (l\ovember - February)
f-l Shoulder Season (October or March - May)
l-l High Season (June - September)
Application Questions: Part 1
Please answer each question completely, in the order listed, Please include anysupporting data within the
response narrative,
1 | ProjecUEvent Description
Please provide a description of your projecUevent and identify the specific tourism audience/market that your
organization will target with these funds. You must include an itemized list of exactly how any grant funds
awarded wil! be utilized.
Response 1:
ProjecUEvent
Description *
Gallery One requests funds to support the targeted marketing to arts audiences for
our events and e*ribits throughout 2020. Our methods will range from
broadcasting to targeted capture.
Methods and strategieS include:
'1 . Creative distribution tactics to aris organizations and publications around the
state that cater to arts audiences through methods such as logo placemeni, print
advertising, articles, and tabling opportunities. This bypasses the assumed
efficiency of social media and instead goes direcily to the consumer AND
associates us with an already trusted brand (other arts organization).
2. Radio advertising
3. Support of eftibit e43enses such as travel, lodging, and art delivery e)eense.
This is capturing the spheres of influence that artists have. By eiribiting artists
from the region we have new access to their existing audiences.
4. Lease and start up fees for an online iniegrated ticketing system and visitor
tracking program. Through the integration of an effective audience capture
platform, u,e will be able to target our message to audiences (through methods
such as lp codes, purchasing habits and time of year)
We have three tourism audience/markets that ue will target:
'1 . Our targei audience is self- identified arts lovers, those that have a proven
propensity to attend art eftibits and events but are not araare of Gallery One. "l
didn't know that there was an arts center in Ellensburg too, rne should go check out
their studlo toursl" We are targeting this audience through radio and creative
distribution tactics with arts organizations around the state.
2. Our secondary audience is those who have a proven propensity to support
specific artists, the cultural tourist. "l heard this artist is showing at Gallery One, vre
have io stop by and see their rivrrk." The cultural tourist according to the 2018
Dean Runyan report averages $200/day in spending. We are targeting this
audience through creative tactics to arts orgs, our visitor tracking system and artist
engagement.
3. Our tertiary audience is comprised of those that are not traveling for specific arts
eperiences but do see art as a value added eperience. "We love to taste wine
and I also heard that there are lots of galleries in Ellensburg." These are cultural
tourists thai uould likely listen to NWPB, attend an arts event with a friend or need
a secondary activity while iheir partner is fly-fishing or attending a sports game. We
reach these audiences through our tracking system and NWPB.
2500 character linit
List of lntended Use of Funds *
Marketing with arts organizations and publications
Radio advertising
Efribit e4cense
Ticketing and visitor tracking subscription
2l Projections of lncreased Tourism
Please provlde the following estimates of how any money received will result in increases in the number of people
traveling for business or pleasure on a trip:
1. Away from their place of residence or business and staying overnight in paid accommodations;
2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight;
3. or from another country or state outside of their place of residence or business.
You must provide the evidence utilized in determining your projections.
Response 2.1
Projection *
Response 2.1*Evtdence
Response 2.2:_.*Prolectron
1. Away fromthelr $ace of residence or business and staying overnight in paid acconrrodatims;
We esiimate '1 out of 30 visits, or 363, from out of Kiititas County (total 10,910) will
stay overnight in paid accommodations. Overnight visits per person spend an
average of$227 according to the 2018 Dean Runyan Repori. This equates to
$76,272 in spending. Multiplied by 2 nights this upuld equate to $152,544.
2500 character lirit
Evidence for all questions:
1. We add up each visit (taken at the front desk) to the gallery, our events, our
classes. This year, in 2019 ta,e modestly project that will total 25,732 visits. We
apply a 8% increase for next year and 9e127,276.
2. We reviewat our Facebook demographics and Google analytics to undersiand
where our visitors are from.
3. We review our membership addresses and all of our addresses and see where
they are from.
4. We compare the perceniages of those from inside the county, out of the county,
and out of the staie. The attachment shovrs those numbers.
5. We determine an average percentage of those from out of the state and out of
ihe county and apply that to the overall number of visits.
Out of state average of all traffic is 8%
Out of county average of all traffic is 32%
6. We multiply our projection of visits by these numbers. Our projection for 2019 is
27,276
27,276 x.08= 2182 Out of state visitors
27 ,276 x .32 = 8728 Out of county visitors
7. We make a modest assumption that 1 out of 30 of these visitors (out of state
plus out of county) will pay for lodging for an average of 2 nights. This totals 363.
Kittitas County lnfrastructure plan survey stated that 39% of participants of their
survey stayed in paid lodging.
We have been using the same methodology since 2014
2500 character linit
2.To a place filty niles or rore away fromtlreir $ace of residence or business for the day or staying overnight;
The Kittitas County visitors, within Washington Slate, minus the 363 paid
accommodations totals 10547. Those not staying in paid accommodations spend
on average $121 according to the 2018 Dean Runyan Report. They also estimate
that cultural day trippers spend $200 day, however ulre are using the lower estimate
of $121 since as the report mentions, it is more difiicult to quaniify). This equates
to $1307828 in spending.
2500 character linit
Response 2.2:*trvtoence
Response 2.3:
Projection *
Evidence for all questions:
1. We add up each visit (taken at the front desk) to the gallery, our events, our
classes. This year, in 2019 u,e modestly project that will total 25,732 visits. We
apply a 8% increase for next year and get 27 ,276.
2. We review at our Facebook demographics and Google analytics to undersiand
where our visitors are from.
3. We review our membership addresses and all of our addresses and see where
they are from.
4. We compare the percentages of those from inside the couniy, out of the county
and out of the siate. The attachment shours those numbers.
5. We delermine an average percentage of those from out of the state and out of
the county and apply that to the overall number of visits.
Out of state average of all traffic is 8%
Out of county average of all traffic is 32%
6. We multiply our projection of visits by these numbers. Our projection for 2019 is
27,276
27,276 x .08= 2182 Out of state visitors
27 ,276 x .32 = 8728 Out of county visitors
7. We make a modest assumption that 1 out of 30 of these visitors (out of state
plus out of county) will pay for lodging for an average of 2 nights. This totals 363.
Kittitas County lnfrastructure plan survey stated that 39% of participants of their
survey stayed in paid lodging.
We have been using the same methodology since 2014.
2500 character linit
3. or fromanolher country or state outside of their flace of residence s htsiness.
The visits from another country or state outside of their place of residence or
business is projected to be 2,182. Day trippers or those not staying in paid
accommodations spend on average $121 according to the 2018 Dean Runyan
Report. This equaies lo$264,O22 in spending.
2500 character linit
Response 2.3:*EVt0ence
Evidence for all questions:
'1 . We add up each visit (taken at the front desk) to the gallery, our events, our
classes. This year, in 2019 vre modestly project that will total 25,732 visits. We
apply a 8% increase for ne* year and gel27,276.
2. We review at our Facebook demographics and Google analytics to understand
where our visitors are from.
3. We review our membership addresses and all of our addresses and see wlrere
they are from.
4. We compare the percentages of those from inside ihe county, out of the county,
and out of the state. The attachment shorrrs those numbers.
5. We determine an average percentage of those from out of the state and out of
the county and apply that to the overall number of visits.
Out of state average of all traffic is 8%
Out of county average of all traffic is 32%
6. We multiply our projection of visits by ihese numbers. Our projection for 20'19 is
27,276
27 ,276 x .08= 2182 Out of state visitors
27,276 x .32 = 8728 Out of county visitors
7. We make a modest assumption that 1 out of 30 of these visitors (out of state
plus out of county) will pay for lodging for an average of 2 nights. This totals 363.
Kittitas County lnfrastructure plan survey stated that 39% of participants of their
survey stayed in paid lodging.
We have been using the same methodology since 2014.
2500 character linit
Application Questions: Part 2 l^1
3lMeasuring Results
What tools will you use to measure your event's impact on tourism? Please be specific and provide examples. lnclude the
following information:
A. ls your projeci/event year-round or is it seasonal or date-specific? Go to definitions ol terms.
B. What strategies will you employ to assure you are attracting tourists from at least 50 miles auay?
C. What strategies will you use to assist in marketing all of Kiititas County as a tourist destination with your
eventlproject funding request?
Response 3:
Measuring Results*
Response 3 A:
Measuring Results*
Wlat tods will you use to neasure your event's inpact cn tourisnl? Flease be specffic and provide exan$es.
1. Analysis of website demographics through Google Analytics
exof the top 24 locations that visited our rnebsite, 11% of visitors lr,ere from out of
the state or country and 39% are from out of Kittitas County.
2. Analysis of social media demographics on Facebook
ex of the 2857 likes on Facebook 10% r,rere from out of ihe state or country and
47o/o are from out of Kittitas County.
3. Analysis of visitors to our events, classes and exfribits as captured through sign
ups and a daily tally.
ex in 2019 rre have 20 event rental scheduled for vr,eddings, retirement parties,
memorial services. Events such as these bring in guests from outside of the
county.
4. Zip code survey as conducted in August 201 9.
ex 375 visitors counted over 10 days revealed that 10% of visitors rrrrere from out of
the state or country and 30% are from out of Kittitas County.
Mte: wiih a newaudience capture platform v\e anticipate being able to capture the
2p code of every transaction year-round
2500 character linit
A. ls yorr projec,event year-round or is it seasonal or date-specific?
G Year Round C Seasonal C Date Specific
Your sdection here sha.Id be supported by tle dates you povided above, in the Flcject or Frent lnftrnstion secticxt.
Response 3 B:
Measuring Results*
Response 3 C:
Measuring Results*
Application Questions: Part 3
8. Wrat stralegies will you enf,oy to assure ydr are attracting tourists fromat least 50 niles away?
Methods and strategies that pertain to the LTAC request for funds include:
1. Creative distribution tactics to arts organizations around the state that cater to
arts audiences through methods such as logo placement, print advertising, and
tabling opporiunities. This bypasses the assumed efficiency of social media and
instead goes directly to ihe consumer AND associaies us with an already trusted
brand (other arts organization). Goal is to reach 25,000-30,000.
2. Radio advertising with NWPB to reach all target markets.Announcements heard
on both NPR & Classical Music and NPR News services
in Central Washington (zane 2) on 1 0 stations and translalors,
announcements will also be heard in South Puget Sound on 2 stations.
Reaching approximately 80,000 ueekly llsteners.
3. Support of e*ribit e)penses such as travel, lodging, and art delivery e)eense.
This is capturing the spheres of influence that artists have. By eftibiting artists
from the region ue have newaccess to their existing spheres of influence and
audiences. ln addiiion, it gives us greater reach to artists wtto may need io be
compensated for their e&enses. This is similar to contracting with a musician or
performer for an event. Of the approximate 250 artists tae e*tibit a year, 30% are
from out of the county. lf there spheres of influence are approximated at 1 000
each, our audience is 30,000.
4. Lease and start up fees for an online integrated ticketing system and on site
visitor tracking program. Through the integration of an effective audience capture
platform, rne will be able to target our message to audiences (through methods
such as lp code pulls, purchasing habits and time of year). Our hope is that by
using ihis method vle will increase our understanding of both our regular visitors
and our newvisitors. Platforms like these are pourerful tools for audience
evaluation and outreach. Currently we have 4500 in our database, we \ould
capture these as vrrell as new visitors.
ln addition, we will continue to post our content online io our 9,707 lrcbsite visitors,
the 2,856 Facebook follovrers, and 936 lnstagram followers. We will share content
via Constant Contact to our 3,066 subscribers (recognized for our high open rates)
and our print nernnletters to our current 538 members. ln addition we also mail
e*ribit and event postcards to sections of our mailing list (4408).
2500 character linit
C \ hat strategies will you use to assist in narketing all of Kittitas Ocunty as a tourist destination witlr ya"rr
evenUproject f unding request?
1 . Gallery One will follow the guidelines and requiremenis for advertising
e4cenditures of Lodging Tax funds.
2. Logo recognition on u,eb pages produced as a result of funding from lodging tax
as raell as w,rnv.gallery-one.org/visit-us/
3.lnvite partners from the entire county to pariner in exisiing events such as Kittitas
County Open Studio Tours, Paint Ellensburg, Confab u,orkshops, and calls for
artists,
4.Please see the extensive list of collaborations and partnerships with other
organizations which includes the use of our facility for major events (JlV, Brewfest),
co-promotion of activities and partnerships for 2020.
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4lCollaboration
lf your organization collaborates or has created partnerships with other organizations, groups, or other
events, how is this accomplished?
Collaboration*NATIONAL
-North American Reciprocal Museum Membership - Shared admission for over
1200 museums across the country wwv.narmassociation.org
-Common Field- A National Membership Organization for Visual Arts Organizations
STATEWIDE
- Member of Washington State Arts Alliance, Washington Museum Association,
lnspire WA & Upper Columbia Museum Association
- Artist Trust (Seattle based statewide organization) - Reciprocal membership
benefit
- Washington State Aris Commission - Staff serving as a Washington State Arts
Commissioner at four stateWde meetings
- Represent central Washington region as a committee member for the Public Art
Selection Committee for the Washington State Convention and Trade Center
e>pansion
COUNTY
- Central Association of Museums and History membership and joint application for
cultural tourism effort
- Chamber of Commerce - Venue for events (Brewfest), event listings on calendar,
member of the Chamber, participating in the Washington Events Association
Conference
- Thorp Mill - Co-donors to our auctions, help promote ticket sales
- Produce a county wide Studio Tour
- Professional development inorkshops for artists in Roslyn
- Promote businesses and organizations in upper county in auction catalog such as
Suncadia, 509 Bakehouse, Ride Roslyn, Roslyn Movie Theatre and others.
- Co-chair Our Voices of Kittitas County, a partnership with the League of Women's
Voters to celebrate the centennial of the Suffrage Act
CITY
-Ellensburg Downtown Association - Venue for many dovwrtown events (Girls Night
Out), open late for certain events (Cocoa Stroll), participation in ad efforts and
location for the Ellensburg Dorrvntown Association Avwrd
- Ellensburg Film Festival - Venue for events and loan of mailing list
Community organizations - ln-person and flyer promotional opportunities.
- Auction donations - Contributions to auctions and events (Adult Activity Center, -
Thorp Mill, Clymer Museum and others)
- Kittitas County Historical Museum - Help build and promote walking tour of public
art
- Ellensburg Arts Commission - First Friday participant
- Jaz"in the Valley - Participating venue for performances
- Clymer Museum and Art Gallery - co-produce Wine Tasting Event
- CWU Art and Design Dept - support Auard and exhibit of one student artist
- Hotel Windrow facilitate art selection process for hotel artraork
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SlFuture Plans
Please explain what plans exist to allow this project to become self-sustaining. lnclude any plans for ticket
sales, event sponsors, and other cost-recovery models,
Future Plans*Gallery One Visual Arts Center has been in the community for over 50 years. Over
those years we have developed diverse sources of revenue that include
memberships, earned income through classes and art and gift sales, granis,
business sponsorships, individual donations and events. Our primary mission as a
nonprofit is to prbvide access to the arts for all regardless of income or ability and
v\e are accountable to our donors to use funds for this purpose.
We are able to balance our budget every year. Funds from lodging tax are not built
into our annual operating e&enses so \ ie are not dependent on these funds to
serve our mission, but they do allow us to grow our audience and promoie Kittitas
County.
Regarding a cost-recovery model, all of our events have income and expenses that
balance out. lt's the excess of these events that suppori our free programs for
youth, salaries and other general operating e)penses (utilities, repairs, etc). We
have accumulated a small nest egg in case of loss or une4cected expenses and
are currently undergoing an endowment campaign to further our susiainabilily.
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Application Questions: Parl 4
6l Additional Information
Provide any additional information which will assist the Lodging Tax Advisory Committee in evaluating your
project and its benefit to tourism.
Additional lnformation Gallery One is located in dorrvntovr,n historic Ellensburg in the Steuart building,
directly across from the Rotary Pavilion. We purchased the building in 1999 and
take this responsibility seriously and treat it as an honor to have such an important
and prominent piece of real esiate in our community. To that end, we assume the
full responsibility of maintaining it's historic integrity through updates, repairs and
improvements. We understand that this building is more than an art cenler or
gallery, it is a public asset and a community gathering space.
As irue hope is evident in our application, we put a tremendous effort into making
our space available to others (Jaz.in ihe Valley, Brewfest) at little or no charge. ln
addition \ffe pul a considerable amount of effort to promote what vr,e do outside of
Kittitas County to draw visitors to the area with the hopes of increasing traffic for
everyone. A majority of the evenls and e*tibits that ure are promoting are free! All
e>fribits, our Pecha Kucha events, and the studio tour are free to eperience.
Seven days a week, anyone can come and experience art, use the restroom and
grab a glass of trater at no charge.
We feel our marketing plan complements the other fantastic efforts that are
happening in our county, ue are grateful to have access to this funding to promote
arts and culture in Kittitas County.
Over the years \ ire have learned about the impact of ihe cultural tourist (as per the
Dean Runyan report's average of $200/ day in spending) and ule seek to be a
drawto that visitor while alvrays maintaining our integrity through mission driven
choices to support access to the arts for all.
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Supporting Documents You nay upload any supporting docunents such as graphs, inages, diagrane , ryBrketing rmterials, etc.
GalleryOne202OSupporting Documents.pdt 466.14KB
Yar are allorued tosubnit upto 3 single'pge (LE Lette| docunents in JFq FFor TlFFfo{nBt
7l Previous Lodging Tax Grant lnformation
Previous Years
Awarded Lodging Tax
Grants*
Fhs your event received Lodging Tax funds in previor.rs years?
C No, this event/project has not previously received Lodging Tax Funding
C Yes, 1 year previous
C Yes, 2 years previous
(i Yes, 3 or more years previous
How many participants and spectators attended last year's activity and/or will attend
this year?
Projected *
27,276
How many days did/willyour event occur?
Prior Year*
25,732
Prior Year*
340
Projected *
340
How many paid overnight stays were and/or will be booked as a result of your
project/event?
Prior Year*
266
Paid Overnights' Data Support
Projected *
363
Explain howthe room nights daia above from the prior year rivias collected and howthe projection for the next year is
derived. (For example, if there was a survey conducted for the prior year, eplain the methodology. For the projections,
wlrat are they based upon and how is that basis justified?)
Prior Year Paid
Overnight's Stay
Response *
Prior Year Paid
Overnight Stay Data
Application Questions: Part 5
We make a modest assumption that 1 out of 30 of these visitors (out of state plus
out of county) will pay for lodging for an average of 2 nights. This totals 363. lf on
average they stayed for 2 nights, that could be 726 nights.
Our numbers are deduced through the evidence mentioned in the evidence
categories (visitors, urebsite, survey, mailing list, etc) as u,ell as through
conversations ure have with our visitors. We recognize that though this evidence is
not empirical evidence, vte feel confident that this low estimate is a reasonable one
based on those conversations. Belowr.r,e have highlighted, in addiiion to the
evidence mentioned above, knorir,ledge u,e gain through one on one conversations
in September.
September
We had three artists in the main gallery e*ribii, one from Seattle, one from Cle
Elum and one from Yakima. We know that the Seattle artist visited tu,tc times for
install and deinstall and then for twr nights with five friends at an AirBnb for ihe
opening weekend. The Yakima artist has visited the e>fiibit once a week with a
friend or relative (8 visits). ln addition the October artist came to drop off uork with
three friends and is spending the night (traveled from Montana).
- 13 visits overnight (5 people for 2 nights)
- 10 day trips and possible overnighis
Paint Ellensburg occurred on September 14 and 21. For the dinner we had 31
guests from out of the county. We know four guests that stayed with friends, tlvr
wiro rented a hotel and four ra/ro drove from Yakima.
- 6 visits overnight
- 25 day trips and possible overnights
We also conducted our survey during this time which revealed ihat 40 visitors came
from out of state or country and 1 08 came from out of the county during a 1 0 day
time period (375 visitors urere surveyed).
- 40 visits overnight
- 108 day trips and possible overnights
For 2020 r,tre have assumed an 8% increase of numbers based on the Evidence
submitted.
2500 character linii.
h addition to field above, you rmy upload the evidence to support the prior years' roon/night infornation.
GalleryOneEvidence2020.pdf 't 87KB
You nay upload up to three single pages (LB Letter), of inforn'ntion. lf you a single m;lti-page docunenl, mly the first
three pges will be considered. The fdloiving fornals, will be accepted: Jre, FS or IFF
SlFunding
Does your organization have, or have you applied for, grant funding from other sources? lf not, why not? lf yes, please
list the funding you have for the project, including any volunteer and in-kind sources in Question 9l Project Budget
Overview.
Funding sources and amounts which have noi yet been secured will be listed separately, in the field(s) directly below
Finally, what changes ranuld occur if the project couldn't be funded?
Other Funding*Does your organization have, or have you applied for funding frornother sources?
6Yes fNo
Funding for which you have applied but not yet secured
Funding Source
Lodging Tax
Funding Shortfalls*
Matching Funds
Percentage
Verification of ln-kind
Contributions
9l Project Budget Overview
Please complete budget for this project/proposal. lf your agency operaies independently of this project application it may
nol be necessary to submit the entire agency budget. You must submit a budget which specifically pertains to the
project/event for which you are requesting funding and adheres to the basic budget format shown below.
The budget must include anticipated levenues, expenditures, and any potential profit or loss. For projects/events which
are ongoing for more than one (1) year, please also submit actuals from the previous three (3) years of operations
(need not be consecutive) for the project/proposal if applicable.
For any claimed in-kind contributions valued at $500 or more and related to marketing/advertising, you must
submit vgrifying documentation which assures the contribution will be provided, For instance, if you are
claiming in-kind contributions in the form of advertising match, a binding contract itemi2ng the matching value and
obligating each party must be provided.
ATTENTION: ln an effort to allow an adequate level of flexibility for all applicants, not all fields in the budgei portion are
required to be filled before ihis form is submitted. Providing all applicable data is your responsibility, failure to do
so will potentially jeopardize your application's chance for review.
Amount
$ 30,000.00
Wrat changes would occur if ihe prcject couldn't be f unded?
We are able to balance our budget every year. Funds from lodging tax are
considered under grant funds and will not effect our operating expenses so M,{e are
not dependent on these funds to serve our mission, but they do allow us to grow
our audience and promote Kittitas County. ln addiiion to the funds ulre recelve from
LTAC u,e also have advertising built into specific event budget as well as an
account dedicated to General Advertising. LTAC funds greatly increase our reach.
Regarding a cost-recovery model, all of our events have income and e>penses that
balance out. lt's the excess of these events that support our free programs for
youth, salaries and other general operating epenses (utilities, repairs, etc). ln
addition have accumulated a small nest egg in case of loss or uneryected
epenses.
ln regards to the requested support for these marketing methods, we will scale
back our efforts to reflect funds awarded.
2500 character linit.
1457.28
/o
llris fidd will autofillwith the correci percentage basd m yoJr input to budget section bdo,{
For any clained in-kjnd contrihjtbns valued at $500 or nnre and rdated to narkeiingladvertising, you nust subnit
verifying docunentation which assures the ccntribution will be provided.
LTAC Grant
Funding
Past Actual 3
$ 12,000.00
Past Actual 2
$ 14,750.00
Past Actual '1
$ 15,000.00
Projected
$ 30,000.00
Revenues From Consolidated Lodging Tax Grant
Budget Year
2018 2019 2020Edit if necessary 2017
All Other Revenues
Account Name
Sales
Memberships
Events
Donations
Youth Classes
Adult classes
Exfribit
Special Project
Rental lncome
Grant
Past Actual 3
$ 136813.00
$ 36464.00
$ 86505.00
$ 18616.00
$ 42897.00
$ 30177.00
$ 21814.00
$ 0.00
$ 18556.00
$ 15499.00
Past Actual 2
$'138813.00
$ 39235.00
$ 95011.00
$ 23341.00
$ 39004.00
$ 42897.00
$ 20922.00
$ 40004.00
$ 21227.00
$ 15810.00
Past Actual 1
$ 135000.00
$ 42500.00
$ 99000.00
$ 25000.00
$ 38000.00
$ 44500.00
$ 25000.00
$ 1331 1 .00
$ 21800.00
$ 10500.00
Projected
$ 135000.00
$ 44000.00
$ 101000.00
$ 25000.00
$ 45000.00
$ 35000.00
$ 22000.00
$ 0.00
$ 15183.00
$ 10000.00
ln-Kind Contributions (except volunteerism)
Contributions of Volunteer Time
Past Actual 3 Past Actual 2
Number of Hours 852 852
Account Name
ln-kind
Revenue Totals
Expenses
Account Name
Advertising
Bank- Service Fees
Classes
Youth Classes
Dues
Events
Et'ribit
Past Actual 3
$ 1 1889.00
Past Actual 3
$ 431230.00
Past Actual 3
$ 4624.00
$ 7995.00
$ 18821 .00
$ 1264.00
$ 1027.00
$ 31229.00
$ 17814.00
Past Actual 2
$ 13669.00
Past Actual 2
$ 504683.00
Past Actual 2
$ 2275.00
$ 9641.00
$ 28486.00
$ 1434.00
$ 1272.00
$ 33835.00
$ 12738.00
Past Actual 1
$ 10000.00
Past Actual 1
1,256
Past Actual 1
$ 47961 1.00
Past Actual 1
$ 2500.00
$ 8600.00
$ 24100.00
$ 2225.00
$ 1400.00
$ 35860.00
$ 11500.00
Projected
$ 5000.00
Projected
1,256
Projected
$ 496774.s6
Projected
$ 2500.00
$ 9000.00
$ 26500.00
$ 5000.00
$ 1400.00
$ 36000.00
$ 12000.00
232.86K8
Evidence of Volunteer Hease upload a single file which offers evidence in suppo't of the projected vdunteer hcx-irs.
Contributions* GalleryOnevolunteerhourprojections262g.pdf
Calculated Value of $ 29,591.36
Projected Volunteer
Time
Account Name
lnsurance
License/Permits
Membership
Payroll
SP Projects
Rental
Repairs/Maintenanc
e
Retail
COGS
Supplies
Taxes
Telephone/lnternet
utilities
\iuebsite
Professional
Development
Professional Fees
Postage
Grant
Volunteer support
Past Actual 3
$ 3s'16.00
$ 290.00
$ 2467.00
$ 158494.00
$ o.oo
$ 182.00
$ 15683.00
$ 3148.00
$ 89003.00
$ 6978.00
$ 3222.00
$ 4714.00
$ 12954.00
$ 57.00
$ 2030.00
$ 10500.00
$ 767.00
$ 15499.00
$ 20073.00
Past Actual 2
$ 3591.00
$ 412.00
$ 1910.00
$ 177501.00
$ 40191 .00
$ 210.00
$ 10271 .00
$ 3481.00
$ 86870.00
$ 10183.00
$ 3528.00
$ 4975.00
$ 14043.00
$ 57.00
$'1323.00
$ 10575.00
$ 1 179.00
$ 15810.00
$ 20073.00
Past Actual 2
$ 495864.00
Past Actual 2
$ 8819.00
Past Actual 1
$ 5000.00
$ 47s.00
$ 2000.00
$ 184000.00
$ 12371 .00
$ 600.00
$ 15250.00
$ 37s0.00
$ 86400.00
$ 9000.00
$ 3620.00
$ 5000.00
$ 13200.00
$ 250.00
$ 1850.00
$ 10000.00
$ 1400.00
$ 10500.00
$ 29521.00
Past Actual 1
$ 480372.00
PastActual 1
$ -761.00
Projected
$ 5000.00
$ 475.00
$ 2200.00
$ 199000.00
$ 0.00
$ 1000.00
$ 20000.00
$ 4500.00
$ 86400.00
$ 9000.00
$ 3800.00
$ 5000.00
$ 13500.00
$ 250.00
$ 2000.00
$ 1 1000.00
$ 1400.00
$ 10000.00
$ 29591.00
Projected
$ 496516.00
Projected
$ 258.36
Expense Totals
Profit & Loss
Past Actual 3
$ 432351.00
Past Actual 3
$ -1121.00
Application Certification \j
The applicant here certifies and affirms: 1. That it does not noq nor will it during the performance of any contract arising
from this application, unlawfully discriminate against any employee, applicant for employment, client, customer, or other
person who might benefit from said contract, by reason of age, race, color, ethnicity, sex, religion, military status, sexual
orientation, creed, place of birth, or disability; 2. That it will abide by all relevant local, state and federal laws and
regulations and; 3. That it has read the information contained in the lnstructions on pages 1 and2 and understands and
will comply with all provisions thereof.
Certified by:
ftba,ca /t4,/1e/'
Name*Monica Miller
Applicant's Title*Executive Director
LrBt f r^rT^"bioo 35
,al Revenue Senrice
June 19, 2000
rr:'1n:
,N Feari
:3r-r-!, 'v\,+ 98926-3i i2
Department of the Treasury
P. O. Box 2508
Cincinnati. OH 452A1
Person to Contact;
Ms. Smiih #31-47262
Cuslomer Senrice Repres entative
Toll Free Telephone Number:
8:00 a.m. to 9:30 p.m. EST
877 ^829-5500
Fax Number:
513-263-3756
Federal ldentification Number:
91-08501 95
iir cr lvladam
riter is in response to your telephone request on June 19, 2000 for a copy of your organization's
rination letter. This letter r,vill take the place of the copy you requested.
cords indicate that a determinaticn letierissued in February 1971granted yourorganization exem
lderal lncome tax under section 501(cX3) of the lnternal Revenue Code. That letter is still in eifec
on rnformation subseqqently submitted, we c{assified yourr organization as one that is not a pririat
rticn ivithin lhe meaning of section 509ia) oi the Code because it is an organization described in
t 509ra)12:
ass;fica:icn i.,,as based on ihe assumption thai your organization's operations would continue as s
loplication. if your organization's sources oi suoport, or its character. method of operations, or
es ha'ie changeci piease let us kncvv sc rve can consider tne effect of the change on the exempt
and ioundation status of your crganizaticn.
i'ganization is required to file Fornn 99,3. Return oi Crganization Exernpt frorn lncome Tax, only if it
'eceipts each year are normaily more ihan 525,000. lf a return is required, ii must be filed by the -
tha fifth month after the end of the ar-ganrzatlon's annual acccuniing period. The iaw innposes a
i of $20 a day. up to a maximum oi S'lC,COC, when a return is filed late, unless there is reasonable
ior ihe delay,
rnoi organlzations (unless specifically excluded) are liable for taxes under the Federal lnsurance
lutions Act (social security taxes) on remuneration of S100 or more paid to each employee during
ar year. Ycur organizairon is not liable for the tax imposed under the Federal Unemployment Tax
)
Supoortinq Docum nts for Gallerv One
4.2020 Draft Exhibit and Event Schedule and Areas
Represented
Highlights include: 20th Volume of Pecha Kucha, National Book Arts
Call to artists, Kittitas County Studio Tour, and a 10 Year Anniversary
Exhibit of the Buskers Parade
Average attendance of First Friday= 350. Highest reaching 798
Average Pecha Kucha event attendance = 130, anticipated 25O in January
Average monthly visitor = 1100
ExhibiU Event Areas represented
Jan/ Feb
r Billy Maguire and Sam Albright plus
Members'Exhibito Membership Partyo First Friday. Pecha Kucha - 20'n Volume
23% of members are from out of the
County
March
a Girlfriend of the Guerilla Girls
First Friday
Artists are primarily Seattle based
April
National Book Arts Call
Soup Line
First Friday
2019 had 21 outof-state artists in
national call
May
. Ar1 of Play- Games made by artistso First Friday. Pecha Kucha
Central WA focus
June
. Group Showo First Friday. Maker Nights
PNW adists
July
. Open exhibit of Kittitas County artistsr First Fridayr Studio Tour
All Kittitas County invited to exhibit
drawing family and friends from
outside the area
August
a Group Exhibit
First Friday
Pecha Kucha
a
a
Focus on one community such as
Richland, Twisp or Spokane
September
o Everyone Loves a Parade- Buskers. First Fridayr Paint Ellensburg
Partner exhibit with this popular
event
Will target other communities with
parade (Olympia, Seattle)
October
a Pecha Kucha
First Friday
Color Show Exhibit
a
a
Artists from Seattle, Yakima and
Ellensburg
Nov/ Dec
a Holiday exhibit Features artists from around the
regional including Portland,
Spokane, California
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C. Ad promoting Kittitas Gounty Studio Tours in the Methow Arts Alliance
Arts Magazine in the Methow Valley to 18,000
$ sollery
Locoted in Historic
Downtown Ellensburg, WA
www.gollery-one.org
Sove the Dote - July 6-7, 2O19
Kittitos County
Artists' Studio Tour
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D. Advertising promoting Gallery One exhibit with Etsuko lchikawa and Corwin
Clairemont to arts lovers in Art Chowder magazine distributed to retailers in
Spokane
Gallery One summary of statistics used 2020
Mailinq List 2016 2016 2017 2017 2018 2018 20t9 2019
Kittitas County 64%2060 64%2324 64Yo 2588 6s%29L2
Outside Kittitas Countv 28%911 28V"1 006 28%1121 26%tt73
Out of State 8o/o 232 8%298 8Yo 341 9%397
Facebook Likes 1 853 2162
8.5o/o
increase
2529
2857
Kittitas County 43o/o 807 43o/o 932 42o/o 't 069 43 L229
Outside Kittitas Countv 51%959 51o/o 1102 47%1198 47 L343
Out of State/ Countrv 6%119 60/o 130
10o/o 262 10 287
Members 507 538
Kittitas County 77o/o 370 81%357 81%402 82%44t
Outside Kittitas Countv 21To 98 1\Vo 78
16%81 t60/o 86
Out of State/ Country I 5o/o 21
3%14 2%1.!
Website Visits -24 locations 9707
Kittitas Counfu 48o/"7326 42Yo 7780
44o/o 4474 50 4876
Outside Kittitas County 42o/o 6366 48o/o 8832
37o/o
3677 39 3767
Out of State 10%1455 10o/o 1 830
19%
1 936 LT LO64
Visitor Survey 8/1 9-9/1 0/1 I 375
Kittitas County 60%227
Outside Kittitas Countv 30%L08
Out of State/ Countrv 10%40
2020 20L9 2018 2017 20t6 2015 20t4 2013
Visits To Gallery One 27276 25732 249s5 29302 25480 22757 2063s L6767
Exhibit "B"
Guidelines and Requirements for
Expenditure Reimbursements from Lodging Tax
Section 1. Branding
Contractors who have been approved to utilize grant awards for advertising expenditures must
incorporate Kittitas County and the appropriate City of Cle Elum, Ellensburg, or Roslyn tourism
information as follows:
A. Websites and Social Media Sites must include the County's and appropriate City's tourism
website logo with an operational link to the site(s). The logo must be displayed on the
contractor's home page, it must be sized no smaller than% inch in height, and must be
surrounded by appropriate white space to allow easy recognition and legibility. Contractors
shall not change the logo(s) in color or appearance.
B. Priht Advertisine and Online Displav Advertisine of all types ( including but not limited to
newspaper, periodicals, flyers, posters, billboards, direct mail, e-newsletters, third-party
websites, streaming displays, etc.) must include the County's and appropriate City's tourism
website logo. The logo must be sized no smaller than% inch in height, and must be surrounded
by appropriate white space to allow easy recognition and legibility. Contractors shall not change
the logo(s) in color or appearance.
C. Video Advertisine of alltypes (including but not limited to television, online, electronic kiosks,
motion billboards, etc.) must include the County's and appropriate City's tourism website logo.
The logo must be sized no smaller than% inch in height, and must be surrounded by appropriate
white space to allow easy recognition and legibility. Contractors shall not change the logo(s) in
color or appearance.
All logos and website information may be obtained by contacting the Director of Tourism, Kittitas
County Chamber of Commerce.
Section 2. Advertising Reimbursements
Contractors seeking reimbursement from Lodging Tax Funds for advertising expenditures must adhere
to the following guidelines and requirements for each type of advertising media utilized.
A. Print Advertisins:
t. Print advertising placed with any media provider which operates exclusively outside of
Kittitas County may be reimbursed at tlOo/o of the cost, including any production costs. To
operate exclusively outside of Kittitas County, the provider must not be physically located in
the County and/or not distribute any media within the County.
2. Print advertising placed with any media provider which operates inside Kittitas County may
be reimbursed as follows:
a. For date-specific events, advertising the day of the event and up to 10 days prior to
the event may be reimbursed al TOO% of the cost, including any production costs.
b. For seasonal or year-round events, or for date-specific events outside of the time-
frame in Section 2 A, (2Xa) above, advertising reimbursement requests must include a
statement from the media provider specifying the percentage distribution to areas
outside of Kittitas County, Reimbursements will be allowed for the amount distributed
outside of Kittitas County, including any production costs.
B. Television Advertisins:
1. Television advertising placed with any media provider outside the Yakima/Kittitas DMA will
be reimbursed at 100% of the cost, including any production cost.
2. Television advertising placed with any media provider inside the Yakima /Kittitas DMA will
be reimbursed as follows:
a. For date-specific events, advertising the day of the event and up to 7 days prior to
the event may be reimbursed at IOO% of the cost, including any production costs.
b. For seasonal or year-round events, or for date-specific events outside of the time-
frame in Section 2 8,2(a) above, advertising may be reimbursed at the rate of 70% of
the total cost, including any production costs.
C. Online Advertising:
1,. Online advertising and promotion may be reimbursed at I0O% of the cost, including any
production cost.
2. Streamed media (radio, television, other) requests for reimbursement must include a
statement from the media provider specifying the percentage of recipients which are
outside of Kittitas County, Reimbursements will be allowed for the percentage distributed
outside of Kittitas County, including any production costs.
D. Direct Mail:
1,. Direct mail advertising may be reimbursed at LOO% of the cost, including any production
cost, for each item mailed or shipped to a destination outside of Kittitas County. ln order to
receive reimbursement, a list of the addresses and a signed statement from the contractor
that the list is accurate, or other proof of delivery, must be provided along with other
required documentation.
E. Flvers/Posters:
t. Flyers or posters which are placed outside of Kittitas County may be reimbursed at LOO% of
the cost, including any production cost. ln orderto receive reimbursement, a list of the
locations where flyers or posters were posted outside of Kittitas County, a signed statement
from the contractorthat the list is accurate and a copy of the poster/flyer must be provided
along with other required documentation,
2. Banners which are placed inside of Kittitas County may be reimbursed at L00% of the cost,
including any production costs. ln order to receive reimbursement, the banner cannot list a
specified date or location. Request can only be made one time.
3. Signage (site layout use only) which are placed inside of the venue/facility of the event may
be reimbursed at 100% of the cost, including any production costs. ln order to receive
reimbursement, the signage cannot list specified date or location. Request can only be
made one time. (i.e. ADA Parking /Parking, Loading Zone, Evacuation Route, Bathrooms, anil
Stage locations)
F. Radio Advertisins:
1'. Radio advertising placed with any media provider located outside of Kittitas County may be
reimbursed atLOO% of the cost, including any production cost.
2. Radio advertising placed with any media provider located inside of Kittitas County may be
reimbursed as follows:
a. For date-specific events, advertising the day of the event and up to 7 days prior to
the event may be reimbursed aIIOO% of the cost, including any production cost.
b. For seasonal or year-round events, or for date-specific events outside of the time-
frameinSection 2F,2(al above,advertisingmaybereimbursedattherate of 30%of
the total cost, including any production costs.
G. Ooeration R eimbursement:
1. Operation costs may be reimbursed lOO% of the paid invoice cost. ln order to receive
reimbursement operations invoice must an approved cost from the Consolidated Lodging
Tax committee members list. lnvoice provided must include notation of payment with proof
of payment.
2. Mileage reimbursements that are outside of 50 miles of Kittitas County may be reimbursed
at I0O% of cost. ln order to receive reimbursement, a signed statement from the receiver
along with other required documentation. Mileage reimbursement subject to IRS mileage
reimbursement rates which may change annually.
3. ltems not eligible for reimbursement:
a. Salaries of employees
b. Capitol purchases- any item with 3+ years life and over 55,000.
c. Licenses, permits, insurance, or credit card fees