HomeMy WebLinkAboutLT-SS-2023-002-Ellensburg-Unity-Park-Shade-Tents (4)BOARD OF COUNTY COMMISSIONERS
COUNTY OF KITTITAS
STATE OF WASHINGTON
A RESOLUTION ADOPTING THE DISTRIBUTION OF THE 2023 TOURISM.
RELATED, SMALL-SCALE MUNICIPALITY-OWNED CAPITAL PROJECTS GRANT
FUNDS
WHEREAS: Kittitas County imposes a lodging tax assessed on the sale or charge made for
furnishings of lodging according to R.C.W. 67.28.180 and R.C.W. 67.28.181; and
WHEREAS: In accordance with the aforementioned R.C.W.'s a Lodging Tax Advisory
Committee has been established; and
WHEREAS: in accordance with R.C.W. 67.28.1816, lodging tax revenues may be used, directly
or indirectly through a convention and visitor bureau or destination marketing
organization for supporting the operations and capital expenditures of tourism-
related facilities owned or operated by a municipality; and
WHEREAS: Kittitas County has an approved Tourism Infrastructure Plan; and
WHEREAS: The County, through the Lodging Tax Advisory Committee has established a grant
application and review process to consider proposals for using such funds.
WHEREAS: The Lodging Tax Advisory Committee met in an open public meeting June 14th,
2023 at 1:00 PM to consider the applications, review presentations from the
applicants, and develop funding recommendations for consideration by the Board
of County Commissioners; and
NOW' THEREFORE BE IT RESOLVED: That Kittitas County hereby awards the2023
Tourism Related, Small-Scale Municipality-Owned Capital Projects as follows:
R-ESOLUTTON
No.2023- / +fr
Kittitas Valley Event Center
City of Ellensburg Unity Park Shade Tents
51n M
$39,600.15
$50,000.00
$89,600.15
J
SIGNATURE BLOCKS
BOARD OF COUNTY COMMISSIONERS
KITTITAS COUNTYO WASHINGTON
ADOPTED this of
11 y
an
Vice-Chair
ABSENT
Commissioner
OF THE BOARD
Kjo
i.-*\; _.. \
i,
t
J
,
.l
I
LT-SS-2023-002-El lensbu rg-U n ity-Pa rk-Shade-Tents
2023 TODGING TAX SERVICES AGREEMENT
BETWEEN KITTITAS COUNTY AND CITY OF ELTENSBURG
This Contract, effectiveJanuary L,2024 is made and entered into byand between KITTITAS
COUNTY ("County"), a subdivision of the State of Washington, and CITY OF ELLENSBURG
("Contractor"), for the "Unity Park Shade Tents" ("Event").
WHEREAS, the purpose of this Agreement is to provide for activities and expenditures
designed to increase tourism,
NOW THEREFORE, in consideration of the terms and conditions contained herein, or
attached and incorporated and made a part hereof, the County and the Contractor mutually agree
as follows:
Section 1 e of Work.
a. Contractor shall provide the services and staff described in its Application for Lodging Tax
Funds submitted to the Lodging Tax Advisory Committee, attached hereto as Exhibit "ff'
which is attached hereto and incorporated herein by this reference.
b. Except as otherwise specifically provided in this Agreement, Contractor shall furnish the
following as required to perform the services, described in Paragraph (a) above, in
accordance with this Agreement: Personnel, labor and supervision; technical, professional,
and other services. All such services, property and other items furnished or required to be
furnished, together with all other obligations performed, or required to be performed, by
Contractor under this Agreement are collectively referred to herein as "Services."
c. Contractor shall commence, perform, and complete such Services in accordance with
Exhibit "B" which is attached hereto and incorporated herein by this reference.
Section 2. Pavment
a. As full compensation for satisfactory performance of the Contractor's Services, the County
agrees to pay Contractor the sum of fifty-thousand dollars (SSO,OOO1 (Kittitas Co. lodging tax
funding).
b. Additional payment terms: The County will make payment to the Contractor only on a
reimbursement basis, as receipts/invoices are submitted to the County, not to exceed the
total sum of fifty-thousand dollars (550,000) (Kittitas Co. lodging tax funding).
c. Services/Expenses that are reimbursed must be dated during the current year and final date
to submit reimbursements requests is January 15,2025, after this date funds lapse.
d. Requests for reimbursements must be submitted to:
Kittitas County Auditor
Attn: Auditor's Accounting
205 West 5th Ave - Suite 105
Ellensburg, WA 98926
,n22 County Lodging Tax Funding Agreement Page 7
LT-SS-2023-002-Ellensburg-U nity-Pa rk-Shade-Tents
a ud itorsaccou nting@ co. kittitas.wa. us
Reporting requirements of your events will be required on prescribed forms from the
County Auditor.
f. Contractor is eligible to claim reimbursement for the following items and amounts only:
. Unity Park Shade Tents- ($50,000)
g. Contractor is not eligible to claim reimbursement for any items not listed in Section 2 (f) and
is further expressly denied funding forthe following items as requested in the application as
defined in Section 1(a): N/A
h. Contractors requesting reimbursement for event-specific expenses shall submit all claims as
no more than two reimbursement requests with supporting documentation.
Contractors must complete the Lodging Tax Reimbursement online training course provided
by the County Auditor's office prior to filing reimbursement claim. Requests for
reimbursement will not be accepted by the County Auditor prior to the training being
completed. The training may be found online at the Kittitas County Auditor's website at the
fol lowing add ress: http ://www.co. kittitas.wa. us/a ud itor/defa u lt.aspx
Section 3. Perfo nce bv Contractor.
a Contractor shall not (by contract, operation of law or otherwise) delegate or subcontract
performance of any Services to any other person or entity without the prior written consent
of the County. Any such delegation or subcontracting without the County's prior written
consent shall be voidable at the County's option.
b. Contractor shall at all times be an independent contractor and not an agent or representa-
tive of the County with regard to performing the Services. Contractor shall not represent
that it is, or hold itself out as, an agent or representative of the County. ln no event shall
Contractor be authorized to enter into any Agreement or undertaking for or on behalf of the
County. lt is understood that the Contractor and the Contractor's staff and employees are
not employees of the County and are not, therefore, entitled to any benefits provided
employees of the County.
c. Contractor shall comply with all applicable laws, ordinances, rules, regulations, orders,
licenses, permits, and other requirements, now or hereafter in effect, of any governmental
authority (including, but not limited to, such requirements as may be imposed upon the
County and applicable to Services). Contractor shall furnish such documents as may be
required to effect or evidence such compliance. All laws, ordinances, rules, and orders
required to be incorporated into agreements of this character are incorporated into this
Agreement by this reference. Contractor agrees to obtain all required licenses and permits,
and further agrees to keep them in full force and effect during the term of this Agreement.
d. The County and the Contractor agree that in fulfilling the terms and conditions of this
Agreement neither shall discriminate on the basis of race, creed, color, national origin, age,
sex, marital status, or the presence of a physical, sensory, or mental handicap.
e
t2 County Lodging Tax Funding Agreement Page 2
LT-SS-202 3-002 - E I I e n s b u rg- U n ity- Pa rk-S h a d e-Te nts
The Services shall at all times be subject to inspection by and approval of the County, but
the County's making (or failure or delay in making) such inspection or approval shall not
relieve Contractor of its responsibility to perform the Services in accord with this
Agreement, notwithstanding the County's knowledge of defective or non-complying
performance, or the substantiality or ease of discovering the same. Contractor shall provide
the County with sufficient, safe, and proper facilities and equipment for such inspection and
free access to such facilities.
f. This contract is subject to review by any Federal or State auditor. Contractor shall promptly
furnish the County or its designee, or such Federal or State auditor with such information
related to the Services as may be requested by the applicable governmental entity.
Contractor shall preserve and maintain all financial records and records relating to
performance of Services under this Agreement for six (6) years after contract termination.
For such duration after the County makes final payment of compensation due hereunder,
Contractor shall provide the County access to (and the County shall have the right to
examine, audit and copy, with or without notice) all of Contractor's books, documents,
papers and records related to the Services or this Agreement.
g. Contractor understands and acknowledges that Contractor is solely responsible for its own
reporting and accounting of all state, federal, social security, and local taxes, of every nature,
arising from Contractor's performance of this Agreement. All compensation received by the
Contractor will be reported to the lnternal Revenue Service at the end of the calendar year in
accord with the applicable IRS regulations.
Section 4. Release. lndemnitv. and Hold Harmless.
The County assumes no liability for the Contractor's actions under this Agreement. Contractor
releases and shall defend, indemnify, and hold harmless the County, its officers and employees,
agents, representatives, attorneys and/or volunteers, from and against all claims, costs, liabilities,
damages, and expenses, (including, but not limited to, reasonable attorney fees) which arise or
may arise or be alleged to arise out of or by reason of this Agreement including:
Any fault, negligence, strict liability or product liability of Contractor in connection with the
Services for this Agreement;
Any lien asserted upon any property of the County in connection with the Services for this
Agreement;
a Any failure of Contractor, or of the Services, to comply with any applicable law, ordinance,
rule, regulation, order, license, permit and other requirement, now or hereafter in effect, of
any governmental authority; or
a Any breach of or default under this Agreement by Contractor
Section 5. Compliance with Public Records Law.
e
a
,County Lodging Tax Funding Agrcement Poge 3
LT-SS-2023-002-El lensburg-U n ity-Pa rk-Shade-Tents
a. ln compliance with Washington's public records law, the County will retain copies of any
documents associated with this Agreement, which may be required by law unless legally
exempt from such retention, for any applicable legally required retention period.
b. ln the event a public records request is made to the County for documents created in
relation to this Agreement, should legal uncertainty arise regarding the disclosability of any
documents under federal or state public records laws, the County shall provide notice to
Contractor pursuant to Washington's public records act, chapter 42.56 RCW, to allow
Contractor to seek a court injunction.
c. The County specifically shall not be liable to Contractor for the County's release under public
records laws of any documents not protected by trademark, copyright or other law.
Section 6. lndustrial lnsurance Waiver.
With respect to performance of this Agreement and as to any claims against the County, its Additional
lnsureds, officers, agents and employees, the Contractor expressly waives its immunity under Title 51
of the Revised Code of Washington, the lndustrial lnsurance Act, for injuries to Contractor's employees
and agrees that the obligations to indemnify, defend and hold harmless provided in this Agreement
extend to any claim brought by or on behalf of any employee of the Contractor. This waiver is
mutually negotiated by the parties to this Agreement.
Section 7. lnsurance and Endorsements.
The County may require through a request in writing that the Contractor provide the County
with a certificate, binder, or policy of liability insurance, acceptable to the County in an
amount specified by the County.
b. Such liability insurance shall be such as will protect Contractor, its employees, agents and
representatives, from all claims, losses, harm, costs, liabilities, damages and expenses
arising out of personal injury (including death) or property damage that may result from
performance of the Services or this Agreement, whether such performance is by Contractor
or any of its employees, agents or representatives.
Should the County require such liability insurance, the Contractor agrees to provide proof of
insurance prior to commencing performance of this Agreement.
d. Co pies of the Cou nty's written req uest a nd the insu rance docu ments provided by Contractor
shall be attached to this Agreement and by this reference will be made part hereof.
Where insurance is requested by the County, all liability insurance policies shall be endorsed
to include the County as an Additional lnsured and shall stipulate that the insurance
afforded by the policies shall be primary insurance, and that any insurance, self-insured
retention, deductibles, or risk retention trusts maintained or participated in by the Parties
shall be excess and not contributory to any other insurance maintained by the County.
c
e
3 County Lodging Tax Funding Agreement Poge 4
LT-SS-2023-002-El lensbu rg-U n ity-Pa rk-Shade-Tents
Contractor shall furnish the County a certificate of insurance with Endorsement as evidence
that the required policies are in full force and effect.
Section 8. Termination.
The County may, by written notice thereof to Contractor, terminate this Agreement as to all or any
portion of the Services not yet performed, whether or not Contractor is in breach or default. Upon
receiving such notice of termination, Contractor shall, except as otherwise directed by the County,
immediately stop performing the Services to the extent specified in the notice. ln the event the
County terminates the Contractor's Services, the Contractor is obligated and hereby agrees to
refund to the County all monies paid for Services not yet rendered by the Contractor, if any, as of
the date of the notice of termination.
Section 9. Miscellaneous.
a. Contractor shall not (by contract, operation of law or otherwise) assign this Agreement or
any right or interest in this Agreement without the County's prior written consent.
b. This Agreement embodies the entire Agreement between the County and Contractor, and
supersedes any and all prior oral or written communications, proposals, conditions, promises,
representations, or understandings regarding the Services. No change, amendment or
modification of any provision of this Agreement shall be valid unless set forth in a written
amendment to the Agreement signed by both parties.
Notice for any purpose under this Agreement, except service of process, shall be given by
the Contractor to the Kittitas County Commissioners and the Kittitas County Auditor, 205 W.
5th Ave. Ste. 108, Ellensburg, WA 98926. For all purposes under this Agreement, any notice by
the County to the Contractor shall be given to the Contractor's address provided on the
signature page. Notice may be given by delivery or by depositing in the U.S. Mail, first class,
postage prepaid, certified mail, return receipt requested.
d. The section and paragraph headings of this Agreement are for reference convenience only
and are not intended to restrict, affect or be of any weight in interpreting or construing the
provisions of such sections or paragraphs.
This Agreement may be executed in one or more counterparts and by facsimile, each of
which will be deemed an original, but all of which together will constitute one and the same
instrument.
f. Contractor warrants to the County that the individual signing on Contractor's behalf has the
requisite power and authority to enter into and to perform Contractor's obligations under
this Agreement. Contractor further warrants to the County that Contractor has made no
misrepresentation or misleading statement in connection with this Agreement, and is not in
violation of any applicable law, ordinance, or regulation the consequence of which will or
may materially affect Contractor's ability to perform its obligations under this Agreement.
c
e
_2023 County Lodging Tox Funding Agreement Page 5
LT-SS-2023-002-E I lensburg-U n ity-Pa rk-Sh ad e-Tents
g. lf any term or condition of this Agreement or the application thereof to any person(s) or
circumstances is held invalid, such invalidity shall not affect the other terms, conditions or
applications which can be given effect without the invalid term, condition or application. To
this end, the terms and conditions of this Agreement are declared severable.
h. The exclusive venue for any action brought to enforce this Agreement or any of its terms
shall be in Kittitas County, State of Washington.
KITTITAS COUNTY
BOARD OF IONERS CONT
ch s re
Vi ce
ABSENT
Print Name
/ lr" h ,l,4nrahu
I 0
Clerk of the Board
Commissioner
v
APPROVED AS TO FORM
dressl
a/
h
Deputy Prosecuting Attorney
_2023 County Lodging Tax Funding Agreement Page 6
''rrrr:rtt]-,r
4r
r
APPTICATION FOR LODGING TAX FOR TOURISM-REIATED, SMALL.
SCATE MUNICIPLAITY.OWNED CAPITAL PROJECTS AND
OPERATIONS
Applicant tnformation
Name of Municipality:
Mailing Address:
Contact Person and Title
Phone:
Email:
Project Title:
Project Location:
Funding Request:
ffiecErvgo
Operations (Circle One or Both)
Citv of Ellensburs
501 N Anderso.n
EllensbUtg. WA 98926
Bra.d Case. Parks & Recreation Director
509-925-8639
caseb@citvofeIlensburf, .org
Unitv Park Shade Tentq
Sso.ooo.oo
Application Requirements
'/ l" The project qualifies for lodging tax funds as a capital expenditure of a tourismrelated
facility owned or operated by a municipality or is supporting the operations of tourism-
related facilities owned or operated by a municipality.
{ 2, The municipality has submitted no more than three applications for capital project
funding in the current year.
I 3' The municipality's lodging tax advisory committee (or equivalent) has been informed
of the project and endorsed it (not required for Kittitas County). A letter from the
municipality is included.
t/ 4. Lodging tax capital project funds are not being substituted for other funds that are
already secured or applied for (if applicable).
{ 5. Municipality has secured matching funds of at least 10% of the total project costs.
-t- 6. A completed project budget is included in the application (if applicable).
"/ 7. A detailed 8%xL1'vicinity map that clearly shows the project is included (if
applicable).
Tourism-Related, Small-Scale Municipality-Owned Capital Project Budget
All applicants for capital project funding must supply a detailed and complete project budget utilizing
the following basic format:
Funding Sources
Lodging Tax Funds Request $S.00q.00
*Other Grant Funds
List By Source (indicate if secured or applied)
oOiher Locai Government Funds 550.000.00
List By Source City of Ellensburg.Park imoact Fees
*Frivate Funcis
tist By Source (may include in-kind)
Total Available Fund ing
Project Expenses
Real Property or "Right-of-Way" Acquisition Cost
Capital Asset Cost
Consiruction Cost or "Harci" Cost See otia.ched pr"gje-cl bi.ldqej worksheei
lnclude an itemized list of general costs
For example: asset type and cost, site prep, building foundation and structure,
mechanical work, finish work, site restoration, electrical work, technology, etc.
Soft Cost
lnclude an itemized list of soft costs
FUr sxampre: oestgn reesJ conslrlicrion managemenr rees.' survey cosrs'
engineering fees, permitting costs, special inspections, cultural resource surveys,
etc.
Total Project Costs
*Verifying documentation must be provided and attached to this budget. This documentation may
include award letters, letters of commitment, or loan approvai documentation. You must include this in
order to rneet the matching funds requirement. lf the funding source includes applicant funds, proof of
available funding in the form of a letter of commitment from an authorized body or representative of
the applicant is adequate.
Tourism-Related, Small-Scale Municipality-Owned Capital project Narrative
1" Project Description; Please describe the project in detail. lndicate the major work to be
completed, any milestones that need to be overcome in order for the project to move
forward and include a comparison of existing and proposed conditions.
The scope ofthis project is for the purchase of sun shade screens for the performance stage at
Unity Park, the future downtown park located at the intersection of 4th & pearl. Design work
on Unity Park started in 20L9, with a focus of creating a park that could be used year around by
our local community and to provide an enhanced performance area for events that take place
downtown.
2- Kittitas County Tourism lnfrastructure Plan: Please explain how the project meets the goals
and priorities in the Kittitas County Tourism lnfrastructure Plan as adopted. Also, describe
the specific county tourism infrastructure needs the project addresses and how the project
directly increases tourism. Explain how the improvements will promote tourism in Kittitas
County and indicate specifically how the improvements will directly increase economic
activity resulting from tourists (see the definition of tourist on page 3 of this application).
The development of the property will benefit tourism by creating a unique "destination,, multi use
park in a centralized public space. The park will dramatically increase programming opportunities
that attract visitors to our community. Unity Park will become a signature attraction and prime
marketing tool for conventions, businesses, and tourism. Organized programing opportunities
include but are not limited to, events and festivals for arts, food, music, movies, sports and
holidays. When a potential visitor comes to an event, they have made or will make additional
arrangements which can include hotels/motels, restaurants, fuel, retail, and recreational
adventures. The additional economic activity impacts the community, as well as the communities
traveled through to get to a destination.
Unity Park is uniquely situated in a location that makes it useful and usable year-round. There are
many tourists that attended events in Ellensburg that last more than three days length. Of note is
the Ellensburg Rodeo which boasts over 60,000 tourists each year. ln support of the Rodeo are
several events that occur at the Unity Park site such as the Rodeo Kick-Off breakfast, and the
Hoedown in the Downtown. lt's not a reach to suggest that most of the Rodeo attendees have
lodging in Ellensburg, which have an average overnight expenditure of 595/pp (source: Dean
Runyan Associates) and the Rodeo is a significant supporter of County tourism as a destination.
Worth mentioning, too, is The Ellensburg Music Fest (EMF), formerly known as Jazzin the Valley,
also a multi-day event, which attracts an estirnated 5,000 tourists who travel >50 miles from their
residence/place of business to attend this very popular musical event. ln its 25th year, this annual,
reoccurring event supports the County as a tourism destination, with attendees having multi-day
lodging stays in Ellensburg and the County. ln total it is estimated that over 65,000 people annually
stay overnight in Ellensburg for events that utilize the Unity park property, of which 65,000 people
travel from an area greater than 50 miles to attend these events.
3. Use of Grant Funds: Please explain exactly how the requested funds will be used. lnclude an
itemized list.
Grani Funds will be used for the following tasks:
To purchase shade tents and supporting infrastructure (poles) for the
unlty rarK stage.
4. Real Property: lf real property acquisition is a component of the project, please explain.
lnclude any information of property already secured or evidence of the ability to secure the
real property.
5. Capital Assets: lf capital asset acquisition is a component of the project, please explain.
inciucje any bids soiicitecj anci received irom potentiai vendors wiiiing to suppiy the asset. All
copital qsset purchases require at least three bids.lf you have already selected one of the
bids, please provide ju*stifications in writing.
6" Coordination: Please explain how this project has been coordinated with other
jurisdictions as well as affected stakeholders. Please include letters of support from
stakeholders.
The planning effort for this park has sBanned the last four years. Six separate stakeholder
groups have convened over that time, made up of community members who are involved with
events that have historically taken place at the Unity Park site, downtown business owners and
neighbors of the nark, as well as city staff members and boards and commission members. ln
^ll:r!^- IL--^ L-- L^^^ -..-^- .-:t;^^ f^-.L^ -^^^-^l ^,.Lli^ +^ ^^-ri-;aA+^ i^ +l^^duutiluti, Lt rctg itd5 uetril iluriiciuu5 uppuiLuilrLrc5 rr,r LilcEgilcrdl l,ruuilL Lv porLrLrPdLr ilr (ttc
planning process through communit-rr olanning events, and through Be Heard Eburg, the city's
on-line civic engagement platform, which has had online surveys and information available
about the park planning process (https://www.beheardeburg.com/unity-park).
7. Studies: Please attach any feasibility or other studies that demonstrate linkages between
the proposed project and the anticipated tourism impacts. Also please include your
operations/maintenance funding strategy and business plan for !ong-term project
sustainability (how the facility or facilities will be operated and maintained for at least three
years following completion).
^iLdUlleU die LWU 5tUUie5, tale Ulclit I-UIJV Ul Llle Ll[V Ul Ellcll5uurE JLldLeSlL rtdtt zvzv-LvL'+
prepared by JayRay, and the Downtown Market Study and Economic Development Plan,
prepared by Arnett Muldrow. The importance of Unity Park as a downtown public park and the
role it will serve a san event venue and economic generator is displayed throughout both plans.
lnformation on the JarRay stud.l, r'elated to the projects impact on tourism can be found on:
Page 10 & 62, Local events or festivals attract the most visitors to Ellensburg
Page 21, Long-range Community Goals Benefitting Tourism, Downtown development
ln the Arnett Muldrow study, information related to the downtown park can be found on
Page 26, Section 4.0 Recommendations, Reinforcing the Center
Page 26, Section 4.1. Reinforcing the Town Cente r, 4.1,7 lmplement Ellensburg Town Square
as a gathering ploce, High priority,
Page 28, Figure 9, Ellensburg Core Area plan
Page 37, Section 4.4, Enhancing the Visitors Experience, 4,4.7 Retocate visitors; center to
the core of downtown.
The long-term management of the property will fall under the City Parks & Recreation Department.
Four years ago, the City adopted a new special event process to better streamline and support
event planners, this process is administered by the Parks & Recreation Director. The day to day
maintenance of the property will be the responsibility of the City parks Maintenance Division,
Additionally, the park restroom has a concierge's office that will be staffed daily during summer
months by a part time employee or volunteer. Their role will to ensure that the park and restrooms
are clean, address park issues as they arise, and to provide information about the downtown.
8' Project Readiness: Please provide a detailed project schedule, including milestones
necessary for completion as mentioned in question L above. On the schedule, indicate items
completed and exactly where in the schedule the project is at this time. Be sure to include
expected completion date.
Park construction is anticipated to begin in July 2023, the construction timeline has the park being
completed by December 2023. Park design has already been approved by the City Landmarks &
Design Commission, plans are currently in the review process, which is overseen by the City of
Ellensburg Community Development Department. The bulk of the funding for this project is coming
from funding the City received through the American Rescue plan Act (ARPA) and City park impact
fees. The budget for park construction is $2,4mm.
9. Applicant Certification: Please sign below in agreement with statement of certification.
Certification is hereby given that the information provided is accurate and the applicable
attachments are complete and included as part of the application package.
I further cert the application thresholds are met at the time of application
h" /-7>-
Sign of Offi Representative Title Date
Tourism-Related Facility Operational Funding Narrative
(Municipality Applications Only)
i. Operationai Spenciing: Piease expiain your request ior operationai funding and how it is directly
related to supporting the operations of a tourism-related facility owned or operated by a municipality or
public facilities district.
2. Sustainability Strategy: Please describe Vour strategy for long-term operational sustainability. lnclude
any specific progress toward this goal.
3. Applicant Certification: Please slgn below in agreement with statement of certification.
Certification is hereby given that the information provided is accurate and the applicable attachments
are complete and included as part of the applieation package.
I fur"ther" certifi that the application thresholds are met at the time of application.
Signature of Offie ial Representative Title Date
@"'bgg,g
May 24,2023
Kittitas County Commissioners
205 W sth Avenue, Suite 10g
Ellensburg, WA 98920
RE:
Proj
Letter of Support for Tourism-Related, Small-Scale Municipality Owned Capital
ects
Dear County Commissioners,
At the May 24,2023 meeting, the City Lodging Advisory Tax Committee was informed
of and endorsed the City of Ellensburg sponsored project through the 'Tourism-Related,
Small-Scale Municipality Owned Capital Projects' program calling for the purchase ofshade tents for the Unity Park performance stage. Construction on Unity park is
scheduled to begin later this summer and will serve as an amazing venue for events
and gathering space for the community. Please let us know if yourneed any further
information or have questions.
Sincerely,
' ,lla"L,,*1 i-t'q+
Chair, City of Ellensburg Lodging Tax Advisory Committee
ffiEDAE{ff*H?tu.
May 30, 2023
Kittitas County Lodging Tax Advisory Committee
Commissioners Office 205
W Sth Avenue Suite 108
Ellensburg, WA 98926
Dear Connrnittee Mernbers,
On behalf of the Ellensburg Downtown Association, i would like e to strongly support the City of
Ellensburg's application through the 'Tourism Related, Small Scale Municipality Owned Capital
Project' for the purchase and installation shade tents at Unity Park. As both a supporter and
organizer of local events, the EDA sees the benefits of this much needed project. Unity Park
will serve as the hub for our beautiful historic downtown, and the opportunity to enhance the
park and create a much more user-friendly environment for performers and event attendees will
provide many economie benefits for our County. As a resuit of this project, event organizers
will be able to offer a better performance environment that performers are looking to experience
Thank you for your consideration of this project, our office would be happy to answer any
additional questions you may have.
s incgslV* --*
:1''?!.I / t\ r r\r'ttxt*i-, *ki ) \
Kelle Vancienhero
Board President
Ellensburg Downtown Association
May 3t,2A23
Kittitas County Lodging Tax Advisory Committee
Kittitas County Courthouse
Com m issioners Office 205
W 5th Ave Suite 108
Ellensburg, WA 98926
Dear Committee Members,
For the better part of the last 25 years, the Unity Park site has been home for Jazz in the Valley,
now known as the Ellensburg Music Fest (EMF), which is an annual music event drawing
thousands of visitors to Kittitas County to enjoy three days of music, sun, and our beautiful
downtown.
Hearing that the City is applying for funding through the 'Tourism-Related, 5mall Scale
Municipality-owned' project program has the EMF Board of Directors very excited. Each year
we run into challenges providing something as simple as shade for our performers, which is
especially important given the fact that our event takes place the last weekend of July, which is
arguably the hottest time of year in Ellensburg. The addition of a shade tents at Unity park will
benefit both the performers and attendees and will undoubtedly have a significant impact on
our ability to provide top talent and entertainment year in and year out for our cornmunity.
We hope that the Committee will look favorably on this project and award funding. please feel
free to contact with me any additional questions.
Sincerely,
/s/
Tony Swartz
President/Director
Ellensburg Music Festival
pREFERRTn C0NCEPT PLAN I AtJGUST 7"022
O Stage(permanent)
0 Lawn
O ComfortStation
O water
*} Shade Structure (permanent)
e Picnic Grove
S Lighting / Sound support
I
F
-i..:
.r1!w*"=-f-o t:
tr.
_.-..?
h{" *--
i:
.a-
F-6
JE
Lz
. -{rn . ----**-
I -ro
,li^ '-'t'
uJJ
(r
I
L
.1h.
t'b
:"
''o_
'\i
':d ' -f:" ,.-N-
\.'
i
-. - _..{, ii*.:tf
/'tr
tf 4TH AVl.
- :..-. ..-_-**r@..l@l]4*,""eee'+4rFr"d*'tu,q,
0'. ?0 4il.*,iq.,&:^&"'l*-"
UNITY PARK
Clty ot Ellensburc] , \,!hshingtonwALKERfMACY
fi t RnsIYfl v$ il}v L#sKt ru s Nw
o
g
o
s
e
s
*
s
g
@
Staqe (permaneni)
Law n
Comfort Station
\lJater Feature
Shade Structure (permanant)
Lighting / Sound Suppori
Screen / Wind Biock
Permanent Seaiing
Petrelief Area
Picnic Grove
!l ?gAtt51
u:ij!:'1 l-,i\.lil
i..i.-V iri lli3t.,i,!ll 1,,*,t,:l ri; r,, j.(;r'
WALKER ll,6.CY
TNTRY F R0M 4TH & P:ARt
1
t
3 I
il j!
iii
:i'ii.
':ffi
ut\jl-t_Y PARK
City of Ellensburg, WashingtorrWALKERIMACY
DCW Cost Management
Prepared for:
Prepared by:
^,
507o Construction Documents Cost Plan May 2,2023 2
City of Ellensburg
Unity Park
ut'
Brian Bishop
Walker Macy
217 Pine St, Suite 550
Seattle, WA 9810'1
(206J 582-3874
Katya Gamarnik
DCW Cost Management
415 lstAve N, #9671
Seattle, WA 98109
ea6]'249-7383
DCW
\*rdf
DCW Cost Management
City of Ellensburg
Unity Park
Overall Summary
Scope of Work
Basis of Estimate
New Construction
Alternates
50% Construction Documents Cost Plan May 2,2023 3
Contents
4
5
6
7
15
DCW Cost Management
City of Ellensburg
Unity Park
50% Construrction Documents Cost Plan May 2,2023 4
22,811 117.06 2,670,296TNew Construction
TOTAL RECOMMENOED BUDGET 2,67A,296
ALTFRNAT€STAlter"nate 1: Curved wall at stage (Brick in lieu of concrete)
I Aliernate 2: Builcling Opiion 1A - Unconditioned concierge area
f Alternate 3: Building option 1B - Unconditioned concierge area, recruced walr
I Alternate 4: Buitding option 2 - Reduce size
f Alternate Sl Builcling Option 3 - portland Loo
i22.460j
{46,432i
(ei t.i8)
i224,986t
{-r3:1.1]85;
DCW Cost Management
City of Eiiensburg
Unity Park
50% Construction Documents Cost Plan May 2,2023 5
Sr:ope of Wprk
Pro;ect Scope Doscrrptron
The project comprises cost planning for the Unity Park {ocated at 400 N Pearl Street in Ellensburg, WA.
The intended design package consists of new construction of a park within Ellensburg's downtown historic district boundary. The
park is intended to host a range of performances and events ihi'oughout ihe'ieai uvhile also sei"ving daiiy aciiviiies as ihe downtown
'living room'. Primary program elements inciude a new comfort station building, permanent stage, rnteractive water featlrre, informal
seating, and planting.
The cost report is based on the following documents
- 230329_Unity Park - 50% CDs, dated 3-28.23.
- 230329_Unity Park Landscape lmprovements Narrative, dated 3.29.23.
- 230106_Unity Park - Light Fixture Cutsheets, received 3.30.23.
- 230'106-Unity Park - Lrghl Fixture Schedule, dated 3.30.23
11 is anticipated that the prolect will be delivered by the typical low-bid method. lt is expected there will be 4 to 5 qualified General
Contractors to maintain cornpetitive pricing. lf ihe project is delayed for any reason, cost modifications will be required.
DCW Cost Management
City of Ellensburg
Unity Park
50% Construction DocumenLs Cost Plan May 2,2023 6
Basis of Estimate
and Clarlfcatiore
This estimate is based on the following assumptions and clarifications:
'1 Hazardous materials abatement is NOT included.
2 The majority of work will be performed during typical claytime hours.
3 Project location will be made unoccupied during construction.
4 Excludes jurisdiction fees and Owner,s contingency.
5 Sales Tax is NOT shown and is assumed to be included in Ownefs Project Cost Estimate
DCW Cost Management
City of Ellensburg
Unity Park
50% Construction Docurnents Cost Plan May 2,2023 7
New Construclron Sirmmary
IOTAL'to s/sF
G10
G20
G30
G40
Site Preparation
Site lmprovements
Site Mechanical Utilities
Site Electrical LJtilities
Gross Area:
lAo/o
55%
4o/o
-7 0/-
22,8'11 SF
11.93
64.17
4.28
ana
272,153
1,463,865
97,590
4 0t on/l
76s/oG Butldir-rg $itework 88"44 2.017.448
SIT€ ELEMENTAL COST EEFSRE CONTINGENCIES 764i, &8.44 2.011 448
ContingencV 7.5Qo/o 6"/o 0.00 15i,309
$ITT ELEMENTAT COST INCTUDING COhITINGENCIE$81Ya S5.08 2.168,757
General Ccnditions
General Requirements
Office Overhead & Profit
Bonds and lnsurance
Permit
o. CU -/o
6.50%
5.50%
1.50%
310
6%
5%
1%
Cr. l6
6.58
5.93
1.71
140,96S
150,'132
135,252
38,927
by Owner
Escalation to Start Date (Q3 2023)1.38%lYo t.cY 36,2'19
DCW Cost Management
City of Ellensburg
Unity Park
50% Construction Documents Cost Plan May 2,2023 B
New Construction
Quantity Unrt Rate Total
Contrsl Quantilles
Prograrn Areas
ROW
Asphall - alley
Unit pavers
Concrete
Pedestrian Paving
Co n crete, vt: ltic ula r r ate<J
Unit pavers, brick
Site Development
Concrete stage
Concretc stairc
Concrele rarnp
Itt/ater feature
Cornfor! Stat/on - bullding
Landscape
Planting area
Lawn
Gravel - dog areas
22,811 SF
1,090 sF
485 SF
443 Jr
/ oL/ Jt
14,050 SF
12,97/ SF
1,073 sF
2,534 SF
1,116 SF
95 .SF
2OB SF
365 SF
750 SF
5,137 SF
1,917 SF
3,1s0 sF
90 sF
G10 $ite Preparation 22,811 SF 11,93 272,1,93
G1010 Slte Clearing
SPCC Plan
Construction fence
Street cleaning
Temporary toilets
Construction entrance
Traffic control - part time
Erosion control
Tree protection - fencing
Utility protection
Construction survey, incl. layout
G1020 Site Demolition and Relocations
Demo - building
Demo - canopy, drive-through
Demo - concrete, incl. subgrade materials
Demo - asphalt, incl. subgrade materials
Demo - sawcut
Demo - curb
Demo - planters
4
22.8
1
o
6
1
b
11
MO
EA
IF
MO
trA
MO
SF
2,500
6,1 75
9,000
5,400
5,500
7,200
3,878
NIC
9,500
25,000
2,500.00
13.00
1,500.00
900.00
5,500.00
1,200.00
0.17
LS
LS
9,500.00
25,000.00
820 SF
1,305 SF
6,280 SF
11,140 SF
712 LF
1,1 15 LF
3,890 SF
18.50
12.50
z.tc
otrn
7.5A
9.00
0.75
15,170
16,31 3
14,134
27,850
5,340
10,035
2,918
DCW Cost ivlanagement
City of Ellensburg
Unity Park
nl^...--r-l\u vvur t\ dr il.tutl.rdLcu
50% Construction Documents Cost Plan May 2,2A23 I
3"890Demo - rnigation
Demo - tree
Demo - light poles
Demo - utilities, incl. power and telephone services
Demo - storm sump pump
Demo - storm syslem
Demo - cap existing services for reuse (water and selver)
Demo - woocl paviiion, incl. conc steps and conc wal!
Salvage and relocate - bull statue
Salvaqe - bell tower
Salvage - wind sculptures
Salvage - basalt columns and boulders
Saivage - bench
Salvage - metal pedestal
Salvage - wall plaques
Sai,iage - iigiri pr"rie
Salvage - flaq pole
Salvage - signage
G1030 Site Earthurork
Site cut - 1' depth
l-laul and dispose
Fill - stockpile, assume 20%
Graciing anci contouring
Base aggregates
ec
EA
EA
LS
o
4
1
0.1 5
550.00
850.00
15.000.00
troA
4 qqn
3,400
15,000
;^^t ^L^..^
incl. above
incl. above
0,/uo
1,700
1 tnn
2,250
2,000
4,!00
250
400
2,1 00
2,400
2,000
905 SF
1EA
I trA
3EA
1LS
14 EA
'1 trA
.) rn
2EA
3EA
1LS
7.50
1,700.00
1 'nn nn
7s0 00
2,000.00
350.00
250.00
200.00
1,050.00
800.00
2,000.00
BO4 CY
644 CY
161 CY
2i,121 SF
'\it
"-V
'i6,090
14,'159
1,931
7,602
NIC
20.00
22.00
12.A0
0.35
55.00
C1hAfi r].azcrrlnr rc \l/acro t?ama.licrinn
- New Ccrnstruction
Quar8ily Unrt Rate lsul
G20 Site 22,811 SF 64.',17 1,463,865
G20i0 Roadways
Demolition
Demo - brick, incl. subgrade materials
Sawcut
Demo - curb
Pothole existing sewer
Site prep and earthwork
Tree protection
Site and utility protection
Site cut - 1' depth
Haul and dispose
675
310
98
1
5r
LF
LF
LOC
3,038
n caF
882
2,500
4.50
/.cu
9.00
2,500.00
5EA
1LS
40 CY
32 CY
750.00
3,500.00
20.00
22.40
3,750
3,500
807
711
DCW Cost Management
City of Ellensburg
Unity Park
50o/o Construction Documents Cost Plan May 2,2023 10
N,ew Construction
TotalOuantiry Unit Rate
Fill - stockpile, assume 20%
Grading and contouring
Base aggregates
New
Asphalt grind and overlay - alley, B" thk. as rcquired
Unit pavers, mortar - ROW
Concrete - vehicular
Restripe parking stalls
Curb and gutter
Mountable cr"rrb
anvU UI
1 090 sF
20 CY
485 SF
445 SF
160 SF
945 SF
75 LF
12,977 SF
1,073 SF
I,JOZ
10,01 3
2,640
709
2,625
690
NIC
214,121
30,581
117.149
incl. above
incl. above
41 ,1 00
12.00
0.35
55,00
97
382
1.1 10
2.85
ll.3u
16 50
0.75
35.00
30.00
G2020 Parking Lots
No work anticipated
G2030 Pedestrian Paving
Concrete - vehicular
Unit pariers, brick
G2040 Site Development
'Pricing provided by Streeflife
Shade structures
Stand-alone module
Extension module
lnstallation
Site furnishings
Bollard, removable
Conc seat rnall
Conc seat wall w/ wood ropping, '18,'
Swing bench, custom
Bench wiih back
Bench, square 2x2
Low cable fence
Stage
Elevated concrete stage, '18"
Access ramp
Seat stairs, concrete
Concrete wall - curved
Cont. footing, 3'xl'
1,800.00
250.00
150.00
11,829.00
3,166.00
1,976.00
65.00
3,600
18,000
5,250
23,658
12,664
)1.71)
7 S30
16.50
28.50
LS
EA
EA
LS
EA
LF
LF
EA
EA
EA
LF
1
4
oo
1
72
35
2
4
122
117.148.80
41,100.00
1,1 16
1,116
208
o(
863
ooLO
49.50
40.00
55.00
67.50
750.00
55,242
8,320
F"F
58,219
21,000
SF
SF
SF
SF
SF
DCW Cost Management
City of Ellensburg
Unity Park
50% Construction Documents Cost Plan May 2, 2023 11
New Construction
TatalSuantily Unrt Ratp
Water feaiure
Basalt pavers - 12"x24x4"
Rccirculating water feature
Mechanical equipment - pumps, filters, disinfectant and controls
Mechanical rrault w/ recessed hatch access
Concrete support pad - 5'x5'x4'
Granite siabs, inegular , 6-9'thk.
Basrn ur/vueir
Comfort station building
Foundations
Stem wall
Cont. iooting, 2x1 (CMU)
SOG,4"
Footing drain
Si.eei - pipe
Supersiructure
trxteilt)t waJts - t,lvttJ
HSS beams, 6x6x3/B
HSS bcams, 6xOx8/B
uu | / x/o
Joisis - 2xB, 24' AC
'l12" plywood sheathing
Taperecl piasier sofflti roof overhang
I ioht well - metal clad
Exierior enclosure - CMU
Olrdriinn - hrinlz
Exieiioi giazir'rg - sil.lreirorrL inci. operable ticket winciow
Door - HM, single
Door - glazed, double
Wayfinding
Roofing
Membrane roof system - TPO
Coverboard
Vapor retarder
Roof insulation, R-49
lntegral gutter w/ downspout
Skylight
lnterior construction
Partition - CMU
lnterior of exterior - GWB
Door - WD, single
120
21
720
120
2
55.00
750.00
13.10
30.00
685.00
6,600
15,944
9,432
3 600
1,370
365
365
45
7OA Qtr
42.50
200.00
60,000.00
20,000.00
20.00
2,250.44
1 ,1 00.00
62.50
'13 100.00
1 3,1 00.00
13,100.00
18.50
5.50
45.00
oE nn
15,513
9,000
60 000
20 000
540
33 750
;:^-,;;
7,500
6,125
1,500
2) )Aq
9,650
4,739
7,423
3,900
5,520
30,000
5,330
2,200
SF
SF
LS
etr
EA
fA
1
1
27
15
3
LF
olt
2.43
2.50
0.21
2,304
1,190
375
4 /F
CY
SF
LF
EA
ca
TN
TN
TN
LF
5t-
SF
ec
39,188
31,859
32,694
2,725
42,624
6,545
16,875
4a aaa
114
1,142 SF
1,142 SF
1.142 SF
1,142 SF
150 LF
48 SF
4BO SF
627 SF
1EA
,;;;;
2,500.00
6,1 25.00
1,500.00
19.50
8.45
4.15
6.50
26.00
115.00
62.50
8.50
2,200.00
EA
EA
te
ZJ2
3
1
1
DCW Cost Management
City of Ellensburg
Unity Park
50% Construction Documents Cost Plan May 2,2023 12
New Construction
Quantily Unit Rate Iotal
lnterior finishes
Floor - concrete, sealed
Walls - painted
Walls - tile
Ceiling - GWB, painted
Ceiling - tile
Restroorn - fit out
Plumbing
Water closet
Lavatory
Service sink
Hose bib
Floor drain
Drinking fountain
Floor cleanout
WS - pipe
SS - pipe
lnsulaiion
Hot water heater, 20 gal
Water circulation pump
Backflow preventer
Expansion tank, 2 gal
Valves and fittings
Stainless steel scuppers
Mechanical
Minisplit
Exhaust fan
Grilles, registers and diffusers
Electric unit heater
Ductwork
Controls
Testing and balancing
Electrical
Main distribution board
Electrical panel
Feeders
Light fixtures - XL4
Light fixtures - XL7
Exterior lighting
XL6
XLB
Convenience power
4,500.00
4,100.00
210.00
1,200.00
14.50
8.50
135.00
4,500
4,1 00
1,050
4,800
13,247
9,707
5,400
720 SF
975 SF
540 SF
450 SF
81 SF
2EA
2.75
2.20
20.00
11.50
20.00
750 00
.i,750.00
1,400.00
1,350.00
68s.00
800.00
4,800.00
850.00
45.00
45.00
15.00
2,000.00
'1,850.00
3,650.00
1,500.00
7,500.00
350.00
25,000.00
7,500.00
4.50
450.00
400.00
425.A0
800.00
495.00
1,980
2,145
10,800
5,175
1,620
1 500
2EA
2EA
1EA
2EA
5EA
1EA
1 E lLn
195 LF
224 LF
195 LF,I EA
1EA
2EA
1EA
1LS
12 EA
720 SF
4 fAtLn
1EA
5EA
4EA
914 LBs
1J42 SF
4A HRs
720 SF
4 CntLn
2EA
720 SF
BEA
2EA
3,500
2,800
1,350
1,37C
4 000
4,800
850
8,775
10,091
?,925
2,000
1,850
7,300
1 500
7,500
4,200
25,000
15,000
3,240
3,600
800
7
3
6
EA
EA
EA
2,975
2,400
2,970
DCW Cost Management
City of Ellensburg
Unity Park
50% Construction Docrrments Cost Platr May 2,2023 13
New Construclion
Quanti$ Unil Rate Tsral
Equipmeni connectrons
WAP
Controls
Equipment/f urnishings
Fire extingr-risher cabinet
Knox box
GtnEn i andcrrninn
Trees
City Sprite.lapanese Zelkova. 3" cal
Honey locust, 3" cai.
Norway maple, 3" cal.
Red maple, :l" cal.
Top soil
Tree grate
Fianiing area - shrubs and grouncicover
Top soil - '18" depth
Mulch - 3" depih
Shrubs - 'l gal., 24" o c.
Lawn - high perfor-mance
Top soil - arnendment
lrrigation
Planting area - shrubs and groundcover
Lawn
Brbbler nozzles at tree grates
Devices and controls - incl. controller, back flow and double check
I i1^r^t ^i^^
Giavel
Landscape boulder
8EA
1EA
t lu bt-
550.00
2,000.00
5.00
200.00
AAN AA
650.00
650.C0
650.00
45.00
1,700.00
45.00
40.00
12.50
t./3
20.00
2.00
1.75
450.C0
5 000.00
6s.00
225.00
4,400
2 000
3,600
EA
EA
EA
trA
EA
NH
EA
CY
EA
ctr
CY
I,I
EA
SF
CY
5t
ctr
trA
::
CY
EA
3
5
375
200
11
(
3
1
2
186
aJ
1,917
1A7
io
479
3 130
116
a aan
1,950
650
1,300
8,350
5,100
1,917
3,130
a
1
4,753
710
5,991
5,478
? ?10
3,834
5,478
4 fFn
5,000
Lt I
1.125
G30 Site Mechanical Utilities 22,811 SF 4.28 97,590
G3010 Water Supply
Connection to existing
Devices and controls
$/atermeter, 1 1/2"
G3020 Sanitary Sewer
Connection to existing
Devices and controls
2
1
EA
EA
tc
3,500.00
15,C00.00
3,500.00
15,000.00
3,500
15,000
incl. above
G3030 Storm Sewer
7,000
15,000
DCW Cost Management
City of Ellensburg
Unity Park
50% Construction Documents Cost Plan May 2,2023 14
New Construction
Quantrry Unll Rate Total
Connection to existing
Area drain
Catch basin
Cleanout
Storm drain, 6"
Trench drain
trt\
EA
EA
trA
LF
LF
1
4
2
2
336
3,500.00
3,500.00
3,000,00
850.00
65.00
75.00
3,500
14,000
6,000
1,700
21,840
'10,050134
G40 Site Electricat Utilities 22,811 SF 8.06 183,800
G4010 Electrical Distriburion
Power distribution
Convenience polver - receptacles, Wp
G4020 Site Lighting
Event pole light - P1, incl. footing - 16, ht.
Event pole light - P2, incl footing - 18, ht.
Spot light - XLlA and XLl B
Bollard light - XlS
G4090 Other Site Electrical Urilities
Event power, allow
1.5" conduit
EV charging station - infrastructure
Conduit
2
?
10
5
610 LF
13 EA
145.00
650.00
6,000.00
6,500.00
485.00
1,500.00
15,000.00
125.00
2,800.00
145.00
88 450
8,450
EA
EA
EA
EA
'12 000
19 500
4,850
7,500
1
110
2
60
LS
LF
EA
LF
15000
13,750
5,600
8,700
DCW Cost Management
City of Ellensburg
Unity Park
50% Construction Docunrents Cost Plan May 2,2O23 1 5
Allerrialel
iltr.lrlhl,. Urlll TotalRate
Alternate '1: Curved wall at stage (Brick in lieu of concrete)
DEDUCT
Concrete wall - cnrvec!
ADD
Brick wall - curved, 10' ht.
Concrete'wall - curved, 18" hi
Altemate Cost Before Markups
Contingency
General Conditions
General Requirements
Ofiice Overhead & Profit
D^^l^ ^^! l^^,.--^^^uur luJ dt lu il tour ar tug
Permii
Escalation to Start Date (Q3 2023)
B6-? SF
750 SF
4 4a Cr
55.00
67.50
41,250
7,594
ia7 6n\ lqR 7iq\
7 -5Ao/o
6.50%
6.50%
5.50%
r -i)(r70
1.38To
t ro,vovj
(i .l/.ii
rl linl
..', .')i-i.),i
i 1 '.1"1)
t.)r , I
by Owner
{22,460)
Option 1A - Unoonditioned2:arca
DEDUCT
Exterior enclosure
Exterior glazing - storefroni incl. operable ticket window
Door - glazed, double
lnterior finishes
Walls - painted
Mechanical
Minisplit
Ductwork
Controls
Eleckical
Feeders
Light fixtures - XL4
Convenience power
Controls
ADD
Exterior fence - decoraiive
Access gate - double
Alternate Cost Before Markups
Contingency
General Conditions
General Requirements
Offlce Overhead & Profii
Bonds and lnsurance
Permit
Escalation to Start Date (Q3 2023)
(223) SF
(1) EA
(32-C'; SF
i.1) EA
{208) LBs
{26ill sF
i2ti0; SF
{4i EA
(1; EA
i20rll sF
1 10.00
6,125.00
(24 53C)
(6 125)
(704)2.20
4,500.00
14.50
8.50
4.50
450.00
495.00
5.00
185.00
4,850.00
(.4 5ii{;;
i:i,fl 161
() 2ii]\
i,'i,'i7{:')
i l,8CCt
i4iJ5)
i 1 :iNO)
32 LF
1EA
5,920
4 850
{35,080)
t) F,.,1t
:'2 tt51't
i',2.4:1 t
! "i )F'. \
i{}77 )
by Owner
i0:jr)
7,5Ao/o
6.50%
6,50%
5.50%
1.50o/o
1.38o/o
(46,432)
Opt'on 'lB - Unconditioned area, reduced wall3:
DEDUCT
Foundations
Cr^*,..^tt
Cont. footing, 2x1 (CMU)
Superstructure
Exterior walls - CMU
Exterior enclosure
Extetior glazing - storefront incl. operable ticket window
Door - glazed, double
lnterior finishes
Walls - painted
Mechanical
Minisplit
Ductwork
Conti'ols
Electrical
Foadorc
Light fixtures - XL4
Light fixtures - XL6
Convenience power
Controls
ADD
Exterior fence - decorative
Access gate - double
AlLeilrate Cust Befuru Markups
Contingency
General Conditions
General Requiremenis
Office Overhead & Profit
Boncis and lnsurance
Permit
{17t) SF
i I;: LF
ir) nY
\2:!:li SF
r !, trA
55.00
1 Aqn nn
1 10.00
6,1 2s.00
tnA
4,500.00
14.50
8.50
(!)35;
a6. l,i7i
\ 4", ,) ) ;',
It l a:,
62.50 {1 rr 625)
i4.400)
i.r,l; rrl
jliil-r\
' i ':':.1)
, i -!-la))
| :1')i.
: ,lliir i
','.4,i)i)',
!")
I .1', ja\ l
/ )ni'l.
EA
tD^
SF
' !.t' 5f
1.,,: EA
,rtrA
ii EA
''' rirr Sl*
4.50
450 00
42s.04
495.00
5.00
aa LF
EA
185.00
4,850.00
5,920
4,850
7.50o/o
6.50%
6.50%
5.50%
i.50%
{4s,'r3{li
. ?, ,/\i)i.) !
/-t .)-t/> .
:.?' a)!)tt:
ialrili
by Owner
trcrelclir.n |.^.:1ar| !-l:+,^. //11 tlta\
{s1,058i
2 - Reduee Size4:
DEDUCT
Foundations
Stem wall
Cont. footing, 2xl (CMU)
soc,4"
Footing drain
Superstructure
Exterior walls - CMU
HSS beams, 6x6x3/B
HSS beams, 6x6xB/B
Joists - 2x8, 24'OC
'1 /2" plywood sheathing
Tapered plaster soffit/roof overhang
Light well - meial clad
Exterior enclosure - CMU
Exterior glazing - storefront incl. operable ticket window
Door - HM, single
Door - glazed, double
Roofing
Membrane roof system - TpO
Coverboard
Vapcr retarder
Roof insulation, R-49
lntegral gutter wi downspout
Skylight
Exterior enclosure
Exterior glazing - storefront incl. operable ticket window
Door - glazed, double
lnterior construction
lnterior of exterior - GWB
Door - WD, single
lnterior finishes
Walls - painted
Mechanical
Minisplit
Ductwork
Controls
Electrical
Feeders
Light fixtures - XL4
i1') ),i
(1t?-i
i 1!2i
i tc}?)
(:21i
i.4Bi
'i9.50
8.45
4.15
b.5u
26.00
1 15.00
i.3 -:41i
i t ,?)')'..t 1
(7!)7]
i'i ,'2 48t
iiiri:-r I
:5.52,i:i
i l iil)
:r,li,
ic E7i
i -QlA,
!,?7 i,:
ilCCj
t145)
i:15 j
{i,
(1;
SF
EA
EA
(l5i LF
i^,) cY
i215i SF
i35l LF
55.00
185.00
13.10
30.00
62.50
1 3, 1 00.00
1 3,100.00
18.50
5.50
45.00
85.00
1 10.00
2,500.00
6,1 25.00
110.00
6,.125.00
8.50
2,200.00
2.20
4,500.00
14.50
8.50
4.50
450.00
i1.ct25\
i: 47)
i3 603)
i !4i,625)
t'1 1,.1 5t)
(1 1,44:l)
{14,9l6}
,' tr 1 --.
(tt,50l;t
iI2.:i25i
i:.4 53{i)
i2, j;0t)
ae r zai)
:.i4 i'Jlt
.A ' 1:t!
SF
TN
TN
LF
Jt-
SF
cr
SF
Qtr
SF
LF
SF
t)'t't atr
i.I; EA
(2:!3i SF
f]) EA
(i,Et}j
(.lt ,2t)():
i3?i;) SF /74/\
i1) EA
{z}gi LBs
i2bai sF
(2C0) SF
t4) EA
3,?:liCi
i3,0.!6)
Q,?1Ai
i1. 7t\
ii,eilc)
DCW Cost Mana@noehience power
Controls
Altemate Cost Before Markups
(1i EA
{.160) sF
495.00
500
i4E4P
{1$e,e80)
Contingency
General Conditions
General Requirements
Office Overhead & Profit
Bonds and lnsurance
Permit
Escalation to Start Date (Q3 2023)
7.SAVo
6.50o/o
6.50%
5"5AoA
1.50o/o
0.00%
4 JOdtLJO /O
'\ 2,749J
r."r 1 .lii ii
(12,649)
(1!,.r99)
i3 28())
i3.0s2;
/trd aRA\
Alternate 5:3 - Po*land Loo
nEnt rnT
Comfori Station
ADD
Portland Loo
Alternate Cost Before Markups
j LS 581,651.50 il?: ri.:;
2 EA 165,000.00 330,000
Contingency
Generai Condiiions
General Requirements
Office Overhead & Profit
Bonds and lnsurance
Permit
Escalation to Stari Daie (Q3 2023)
7 50o/a
6.50o/o
6.50%
5.50%
1.50%
0.00%
1 38%
tra i,oczj
r r!,ii ,':l,
i'tt. iti'.:,t
:.'!;:,. i.) :' l
I ia,r:ar
i.i il:lt);
ili ,t:'t a-1:
i333.086)
Prepared by:
JayRay
535 Dock Street, Suite 205
Tacoma, Washington gB4O2
DRAFT F*R
M{WITTE[ &fiVIEW
City of Ellensb u rg
Tcurism Strategic plan
2020-2a?-4
Cit'; :l Eller,scurg
Fi't-"-Yeai -.o urisnr !-ira i.:gic p l;, ;
;e&
2C 19
lntr.nnl r rrtirrni I ILI \-,\IUL-LI\JI I
The Ellensbi.ii-g ioiirisrri sii'aiegic pian provides a five-year guicie io growing iourism as an imporiani tooi
for economic development.
The planning process was initiated by the Lodging Tax Advisory Committee {LTAC) and undertaken by
[!lensbut'g's destination rnarketing organization, the Kittitas County Chambei'of Commerce. The pian was
developed with input fiom the Strategic Plan Comnrittee. An independent marketing firin, JayRay Ads and
PR, facilitated the planning process, research and final plan production. lnput on the plan was sought
through interviews of tourism-engaged local leaders and a survey of recent visitors, The plan aligns with
the goals, policies and objectives found in the following documents:
" lllrql€llel:b-qrs*cglLpr-chsrsi vsl]aq
,ri Clla,rrh.r-," ttatit+ Q. D^ts/^{!1.{.. i'z,,rr,"r.rt.,.\aL,^ t,r-.r I t:!-l \.^L_lr/ u,r-!{,u_rtj'lg_1fi r urr}$ !{ !\+:1Eq(lyll Lyl!!t*g!l!lrriv-c r rc[i ulJud,.q
. Ei.re!5fu!_{gQswr{Swf_!{A{ke!-$!U_4-U$-ijcon*rruc Devnlopnrsrll_lter i
" f ll'r-gi-gliff*gle!4/avgrediffi flla4c Kjttilas !gggr"11fug1isg!.rke$r!$EllJ:e fle.[* Kitt:tas Vallev Event Centei'Nilastei'Plan
'''-ii&t-. e!1try y Co nrg qh c1 i 15i1e P la r 1
rtdti LtclUcltt>
Thetourism strategic plan builds on and refines current marketing efforts r,vith a focus on
. Advertising
tt Website and other content platforrns
o Visitor information centers and kiosks
r Visitor information services near freeway interchanges
c Destination promotions
. Support of destination rnarketing organizations through lodging tax funds
Tourism Strategic Plan Commiitee
Thank you to the following individuals who participated in the advisory group and planning sessions:
Aniy lvicG'-!iiirr, CEO, Kittiias County Chamber of Commerce
Brad Case, Director, City of Ellensburg Parks and Recreation
Caroiyn {-laneycutt, Economic Development Manager, City of Ellensburg
Madiscn f ord, Director of Tourism and Events, Kittitas Countv Chamber of Commerce
Matt Anderson, LTAC Member and General Manager, Holiday lnn Express
Molly.icnes-Kerchner, Executive Director, Ellensburg Downtown Association
iriiccie Kiauss, Eiiensburg Ciiy Councii itv'iember, Chair of LTAC, anci Content anci Events Marketing
Supervisor for Central Washington University Publicity Center
Teri Olin, Marketing Manager, Central Washington University
(litv oi Ei:ensbrirg
Frve.Ye;; TcU risi:i Stia t:eglc- olarr
&
tl
:I
l'l;t I Q
Tourism Plan Executive Summary, p 2
Position,/rebrand & new creative
HI
Add outreach staff
New website
Downtown visitor kiosl< & sigrrs
Mobile visitor information center
Visitor survey
Advertising
i
Social media influencer campaigns
Add content on 3'd party websites
E-newsletter
Leisu re travel partnerships - : .",
. .,1
'.1t.'r,r.q? "r,.,4 '11.i1{ ,
Lr.iii:; ii{f-trri,i!
; ,i:.'ii'ji I i:i'ii,,.i:
,r :.
.:.,rt .ii : ,
17i,.:i:+^:'
t..-j t: ;i )'!t.'
Ii.lt at ijil
i;llri'::li,;;t.:
I i:iiii{'{i
Establish sports advisory group
Add sports web content
Create sports tourism guide
Begin sports tourism outreach
Sports trade show exhibits
Create sports Facebook account
Review FTE needs for outreach
Estabiish meeting tourism advisory
group
Begin meeting tourism outreach
Add meetings web content
Create meetings tourism guide
Created Meetings Linkedln page
Meetings trade sholv exhibits
Host meeting planner dinners
Cii,r cf I tieiut:r.; ;.,1
Fi'r: -'iear Ti'^tiisill Stf?tegic pi lrr
2019
Resea rch a nd Discove ry: Executive lnterviews
Executive lnterviews
Stakeholder"s from the city, business, the chamber, the university,
downtcwn association and local arts, events and historicat organizations
in Fllensburg were interviewed for input into this plan. lnterview
candidates were identlfi*ci by the strategic plan commiitee. JayRay
reached out to more tharr 2$ candidates and conducted i.6 interviews,
Questions focused on these key areas: goals, positioning, audiences,
resources and success factors.
Learnings
uudt5
Ellensburg seeks is grow tourism into an increasingiy importani
economic driver, while not sacrificing the relaxed, small-town
atmosphere that makes it so attractive to residents and visitors alike.
Rather than be a "tourist town" like Leavenworth, poulsbo or other
destinations, it seek to offer an authentic small-town experience
enlivened by the presence of a vibrant university culture and
punctuated by regular festivals and events that earn it a reputation for
"always having something going on."
ln additional to leisure tourism, Ellensbrrrg's location, affordability and
facililies make it a gao<i rit isr smaiLto-msdium sized grcup activities
frorn canferences tr) rlo*th and adult sports tournaffie$ts_
Positioning (how visitors think of Ellensburg, distinct from other
weekend getaways)
Ellensburg is still very much what it has been*a relaxing, friendly small
ranching and college town. lt's on its way to becotnlng nrore artsy
(m*sie, galleries, crait beer/cuirine), but it hasn't fully leaned into any
one of the arts. ll also has trernendous recreational opportunities and
natura! bear;ty, not +nly f*r the avid ouldccrsman, but fcr ilre S*nday
nature walker, the onee-a-year kayaker and the recreationalcyclist. lt's
a toun that likes variety, wiih some event or festivai happening most
weekends. lt's centrally lorated and affordable, The roeieo is still it_s
most well-known evFnt
lf Ellensburg were to more clearly distinguish itself from its destination
competition, the most common positions mentioned by stakeholders
were:
r "There's always something happening" events townr "Westei'n heritage" iown
t "A place to escape" town
r "Meet in the middle" town
Cii;y of iilensburg
Fjve-Ye ar Tcuiisnt St!'aiegic i'iail
QUOTES OF NOTT
"Unlike Ledvenworth or
Wintfu ap, the activitiee
change sa there's a
Jegson ta totrte batk,
We always hove same
tun s$lvity gaing on."
"Yau tan't have lestivals
atl tbe time, but yau cdn
have a lestive
otmasphere dlthe time,
Ellensburg should hsve
mwe street vendors snd
the dty needs ta help
mdke that happen."
"lhe rodeo is still very
impartant, but the
westerfi therne for
Ellensburg is woning,
Aur culture hos
changed; we arc more
snd mare influenced by
the callege and by then'wgtn'side."
"t'd lllrc to see ils play up
the Western way of ttfe.
city dwellers who lind
the country liJe
appealing""
7t019
Research and Discovery: Visitor Surveys
Visitor Surveys
An online visitor survey was emailecl to approximately 6,800 peopie who had attended an Ellensburgevent or received a tourism e-newsletter from the Kittitas County Chamber of Commerce. of these, 52 j.
people responded. lt is importantto note that the email list was weighted toward event ticket holders(77%)'ll also included Ellensburg residents. The answers of Eliensbuig resident were suppressed inreporting results, The event-attendee responses were compared to non-event visitors and littledistinction was found between the responses.
Lea rnings
The survey provides a window into who visits Ellensburg for what reasons, and how they perceive thetown and its surroundings' This provides guidance into target audience profiles and mesiagingior thetourism plan.
Who visits Ellensburg?
o 45-65+ years old. Based on the survey responses, the Age
most likely visitor is well-settled in their career, families
and life.
Western Washington residents. More than 57 percent
of respondents were from Western Washington - 29
percent came from King County alone.
Upper Middle Class. More than 50 percent of
respondents said their household incomes were
$1OO,OOO or more. Western Washington respondents
reported more people in the S150,000+ category than
other groups. Based on pew Research categoiies, the
majority of respondent households are upper middle
class.
t
9o/a
Ls%
Cily of Ellensburg
Five-Year Tourisnr Strqtegic pla'r
1S.J4 15.44 45-94 S5-64X 651
Visitors' Homes * Western Wa
3%3%
s Central Wa
. Other Eastern WA
Tri-Cities
57% o Spokane
a Oregon
I
King County rnal€s up 29 percent of survey respondents. Ihe county's demographic nrakeup is
different frorn other washington state counties in two key areas:I Medium incorne StgX a year higher than Washingtofi state| ?1o/o of residents are foreign,bor,n
King County Difference
Source: DataUSA.io
20t9
Resea rch a nd Discovery: Visitor Su rveys
What do visitors rio iri Eiiensburg? Fuiure pians?
, Most respondents stayed overnight in Ellensburg, but a significant number (28 percent) made it a
day trip.
e Most will return to Ellensburg one to two times in the next L2 months (57 percent).
r ln ranking the vacation-vlorthy features of Ellensburg, respondents ranked visiting shops, rnuseums
and galleries in historic downtown at the top list of their, followed by the Ellensburg Rodeo, then
B rewfest and beer/wine/cider/whiskey tasti ngs.
fllensburg and Kittitas County offer a vacation-wofthy trip. Please rank the foliowing
features or activities, starting with the one yoLi are most iikely to visit/aitendicjo (H1i and
ending with the cnc ')'ou are ieast iikely io visii/atiend/do {+7)
1
a ? Eool
51
23
62 60
4
51
5
32
TOTAL SCORE
4.76
6 7
\.4sitino shops, museums snd gallofieg
in historic downtown Ellsn6bu€
o.z l'/o
18
5.52'/o
16 290
Ellensburg Rodeo, Spkit o{lhe We6t
Cowboy Gathering and similar activitie$
28.28% 13.45%
82 39
12.760/o
37
10.3470
30
8.970/c 14.83%11.38%
334326 250 4.52
Brewfest afld beeri wine/cid6r/whiskey
tsstings
15.520 13.79% 12.07%
45 40 35
20.MV"16.21V0
47
9.66%12.41%
36'A59 2s0 4.33
Jozz in thc Velloy ond othor
music evenls
16.31 96
47
13_4596
39
13.10116 1B.02tt) 14.03% '14.839t 8.97%
38 M 43 43 26 290 4.17
Kiitites County Fair and similar family
activilies
19-31% ?0.00% 16.5570
56 58 48
20.6970 13.107o
60 38
F 170/^
15
E 1lO/-
15 290 4.12
Hiking. biking, rock climbing, rafting and
sirnilar activities
8.28o/o 12.76%
3724
11.38% 16.55%
33 48
18.2A% ZB_62e4
53 83 290 3:t4
4.14o/o
12
Fishing or hunting 4.14%
't2
4.14o/o
12
10.00%
to
12.76Yo
37
52.41o/o
aE
8.28Yo 8.29V"
2424 2S0 2.36
City ol' Ellen:burg
Five Year T,:i;rism Strafegir: Plarr
),n f)t1
Cu rre nt M a rketing
Budget
Kittitas County Chamber of Commerce is the destination
marketing organization for Ellensburg. Under this
contract, tourism marketing and its key components
have a budget of $4L1,680 (2019). This does not include
the support LTAC provides to events, signage, capital or
strategic planning.
This tourism marketing budget is currently allocated in
the following way:
; Visitor lnformation Center: $162,000
. Website Maintenance: $13,000
" Collateral Materials;530,000
x Marketing and Advertising; $206,6g0
August Adve rtisi ng Snapshot
In August 2019, more than $13,000 was spent in media
buying for the following advertising efforts:
MARKETING BUDGET
ALLOCATION
I Visitor lnformation Center
0t Website Maintenance
H Collateral Materials
Marketing and Advertising
37%
53
lmpressions/
e'newsletter
opells
Clicks to
webrite or
landing
page
&udget'thannel epfltr*/
(PC"t!t'
[-news sign
ups
Metl,rod/
Taetic
Hulu Video
Google Display
Twitter Boosted
posts
Boosted
posts
e-news
Facebook
Email
s7,499.99
$2,508.40
$1,969.83
S1.149.6
unknown
unknown
232,085
4.3 M
746,9!6
170,533
48
31,355
2t,897
958 68
533 CPM
So.os cpc
So.og cpc
Sr.zo cpc
unknown66400
Google Search***r(
*Media costs only
**CPM {Cost Per Mille - or cost per 1,000 ad impressions)*** CPC {Cost per Click)
****This was not included in the August analytics report, but is currently running
Crty of Eiien:;burg
F:ve.Year -fourisrn i:trategic plan
2019 1l
"_:-.; '.,'
{b"'. _ii,F.':r-'"
El lensburg Strategic ToLl rism Pla n
2420-2024
City of Eilensburg
Five-Year Tourism Strategic Plan
20L9 15
Situation, continued
The many faces of Ellensburg
s walla walla has wine, Leavenworth is little Bavaria, Gig Harbor promotes maritime and Mt. Vernonembraces tulips.
' ln stakeholder interviews, leaders frequently.stated that Ellensburg didn,t have just ..one thing,,,Visitor surveys also show.ed Ellensburg was vieled airterentty uy di'fferent erorp;. i, it ,-,,RoduoTown," a "Festival Town,,, or a ,,University Town?,,
o The truth of what vlsitors experience-Ellensburg's brand-is likely somewhere in between. Rightnow, this experience is varied and relatively undJfined, wrricn can make marketing *or" aiiri.urt.
Challenges today and on the horizon
n Ellensburg is often s.een as a stop on the way to another destination. Many travelers don,t getbeyond the gas stations and fasi food near l_90.
r cwu students from w.estern washington often go home on the weekends ratherthan have friendsand family come to visit them in f llerrlburg.
* Traffic.in the Puget Sound region is bad and, a-s the population grows, traffic congestion hasextended over snoqualmie Pass, potentialiyaffecting visiilr ""fr*ii"n..r. currently travelers stillflock over the pass (notably to Leavenworth and chJan), hut tlaffic may be an issue in the future.
" C:1,o*:-"rship rates,in seattle are trending down (currently about L7 percent), especially for thoseunder 35, Because Ellensburg is a road trif destination wiirr ;;;;;l;r conrmercial air, the bus or carrental is the onl,y alternative for those without a ca r.
It
City of Iltensburg
Firre-Year Tolrism Strategic plan
)_ot9
l7
Plan Framework
Goal
To support a healthv Ellensburg economy through increased tourism
Vision
Centrally located, but off the beaten path, Ellensburg offers leisure travelers a relaxing escape while
providing group traveiers (sports/meetings) a convenieni, unique iocation for events. ln Ellensburg visitsrs
experience a welcoming small totvn where there's alutays something going on. lts historic downtown
provides a year-round attraction and its scenic surroundings provide opportunities for all forms of outdoor
recreation.
Strategy
Ellensburg will grow tourism by refining and enhancing its leisure
tourisrn i^aai'keting and reaching new audiences through spoi"ts and
meetings tourism programs,
t. Leisure Tourisrn. Ellensburg will seek to:
a) Better distinguish itself from competing destinations
b) Reach a more targeted audience
c) lmprove visitor experiences
d) Measure success through economic, as well as analytic
ind icators
e) Coliaborate more closely with Central Washington
University and other community partners on targeted
audiences or significant celebrations
2" Sports Tosrism. Ellensburg will promote its location, the
facilities at Rotary Park, other park/public facilities and free-
time activities to amateur youth and adult sports event
planners in a systematic and measurable way. Sports tourism
r"ri!l further enhance leisiii"e toui'ism as people discover
Ellensburg.
3. Meetings Tourisrn. Ellensburg will promote its location,
meeting and the town's tourist appealto meetins nlanners in a
5y5re.fidUL dfiu rneasuraote way. tvleeltngs touri5m wtli
enhance leisure tourism.
Sports and meetings tourism efforts are dependent on additional
sta'ffing. While tactics are autlineclfor both strategies in each year
of the five-year workptan. it rnay be beneficialto stagger the start
af sports and meetings work by one year.
Ciiy of Eliensburg
Frve-Y-"a r Tou risrn Strate g!r Plan
DEFINITIONS
Forthe purposes o{ this
plan, we will use the
following definitions:
r A goal is a broad
primary outcome
. A strat€gy is the
appr0ach you take to
achieve a goal.
. An abjsctive is *r
rneasurable step you
tal€ to achieve a
strategy.
r A tactic is a toolyou
use in pursuing an
objectiue associaterl
with a strategy.
l920 19
Plan Framework
Long-range Community Goals Benefiting Tourism
ln cleveloping the tcurisrn plan, the strategic plan committee and key stakeholders discussed several long-range gaals that go beyond.the scope of tf,is plan. These r*r"r*"niations are important for taurisrn inthe long*term and benefit the corrrmunity'overall. some orttre i"li;;ing are addressed in other city plansor are within the scope of other departments.
1) Downtown development. Elle-nsburg's downtown is a major visitor attraction as weil as being acommunity gathering place. Efforts should continue.to ;;;;r;;;; the development of businesses andamenities that serve both visitors and cornrnunity. The ne* piaiu rill be a great improvement fordowntown' continue to strive to create a downtown il'rri ir r.rt-iu. every day, not just during events.2) Transportation' Ellensburg is car-depencient and this has implications for attracting travelers whodon't own cars or those triveling greatei aistances. Nearby destinations such as yakima andwenatchee have air and train a.curt. once in Ellensburg, i;r*l;; have access to uber, Lyft and taxiservice. However, the service is not always available o, i"ti.nt".-
-
a) continue work to make private and eventually commercialflights possible into Bowers FieldAirport.
b) Explore bike or scooter sha ring opportunities.
c) Expand Central Transit to visitor destinations.
3) lnterchange beautificatio.n and signage. Ellensburg's "front door,, off l-90 reflects little of the charmand character to be found in the d-owitown. ln add-ition io *uviinaing signage, it would be beneficialto look at the "curb appeal" of these entrances and imprement a plan to make improvements,
4l Develeprrrent of a canference centef. This is..a lo.ng-terrn goal that will require a feasibility study.Grawth of the meetitrgs tourism program will helpieter**ln. ilr* iiring of this study.
5) Developmeni of a large-scale recreation center, This long-term goal will require a feasibility study.while it would largely benefit the community, there would be tourism benefits as well.
5l Development of a large-scale performance center. This may be done in conjunction with the reccenter' The cornmunity and university need a larger venue fbi"*rtr that is not weatt erliependent.Large events are a major attraction for rrisitors.
Ciiy of Eilensburg
Five -Yea r Tourisrn St.ategic plan 2i
2d19
Positioning Ellensbu rg to Visitors
Theme Options
,". Ellensburg-Naturally independent
Free ta be yourself, free to discover
2. Ellensburg Unfiltered
Few crowds, little pretense and more time to savor
2 Ella^.h',e--)ttl.^-^ t-;^--I- aa-aJ. L.iEitJpga!t -vlitetc lalcttut tttvEa
Where no one's a stranger
Expanding on the Naturally lndependent Theme
Leaning into one of these themes gives Ellensburg a chance to stand out. "Naturally lndependent" reveals
a little of Ellensburg values and gives visitors a sense of freedom and escape. Naturally lndependent
Ellensburg is a place where independent shops, pubs and restaurants thrive, where people follow their
own path and visitors are free to relax and discover new things.
What does independent look like?
lmagery can be used to convey the values and personality of a destination, Below is a sample mood board
that has images that help convey "independent."
City oi iilerisbr.rrg
Five.'/ea r- Tourisri !tra iegic Pi;rrr
2019 23
Leisure Tourism: Goals, Strategy
Goals
Ellensburg will seek to:
1) lncrease number of potential visitors exposed to Ellensburg's tourism message
2) lmprove visitor experiences with wayfinding and visitor center support
3) lncrease hotel bookings and other key indicators of destination marketing impact on tourism-related business
Strategy
Tourisrn marketing leads the visitor through the path of.dreaming, planning, bool<ing, experiencing andthen sharing with others through social mldia and word-of-roui-h.'Ell"nrb-urg,s cur[ntiourir*marketing program uses most available tools, laking it to the next tevet is a matter of strengthening andrefinlng.
Above all, Ellensburg needs stronger positioning that sets it apart from cornpeting destinations. Thecurrent approach offers something for everyone which isn't memorable. A position - your best faceforward - helps potential visitors form immediate impressions, makes aclvertising creative iriiper anoattracts targeted visitors- Through the strategic planning work, several possible p-ositionin!itai"ments
have been identified in this plan. A completelranding Jffort would be beneficial.
Other key priorities for the program over the next five years are to:
r lmprove digital content and visitor experience on owned channels {web and social media)
* Make sure others share your story: social influencers, online travel sites, state travel site
: Strengthen advertising by focusing on audiences most likely to visit and A/B test creative tocontinually improve the approach
* Expand key community partnerships to reach specific audiences or celebrate major events.
work plan tactics follow and.are more fully outlined in years L-3, with the understanding that marketchanges, visitor feedback and other factori will influence the evolution of the plan in yeJrs +-s.
Social Media
Publicity
Advertising
Website
vlc
0nsite
Visitor social media
Visitor
E.rewsletter
Partners
Online Tourism Sites
VIC Offsite tnformation
Partnerships
City of Ellensburg
Five-Yea r -lourisryi Strategic plan
2Q1"9
Leisure Tou risrn : Aud ience
Primaril Audiences
1) Siow Down and Savor
' 45-64 yrs.
* $too,ooo+ HH income
" i(ing, Fierce, Snohomish Counties
2i Leave ihe Crowcis Behinci
* 25-44 yrs.
o $75,000+ l-lH income
,n King, Pierce, Snohomish Corrnties
".'"f ,!*
TodarT's typicai ti'avelei's to Ellensbr-rrg are in their mi.J-40s to mid-60s anC ccnre frcr.n King
County. They like the srna!l-town vibe-friendly, clean and lun. They appreciate fieeciain from
traffic, freedom to walk in clean parks, freedom to leave responsibilities behinci for a few days.
With household incomes between ,(100,000 an€l $150,000, they'r.e cornfortable but careful v,rith
money. Thev seek out Ellensburg events and the downtown forfun and relaxation. Natr;ral
L.-^.,+., ^^l ^,.rJ^^- l- rrieaLlty anc ouidoor iecieaiion aie d iroitris, l-rui riot ihe top draiv. They appreciate good fooci,
music and art, but aren't snobs about it.
fut *fi
it's not about ncsialgia as much as new expei'ieirces for iraveiers in iheir iaie-2Os io eariy-4os.
ihey want a craiied experience (anci crafied beverages) away from crowded get-aways like
Leavenworth and Port Tor,ornsend. The outdoors are more important to this group but the.ri too
like the festivals and they like to travel rarith friends. History can attract this group, but they want
experiences, rather than lectures. Above all, make it shareable on social. This is a diverse and
globalgroup. (ln King County 28.7 percent of the population are people of color and 23.6
Deicent ai-e foi-eign born. Source; King County website)
Secondary Audiences
3) Blend Business with Leisure (Bleisurel
* 25-54 yrs.
* $10o,ooo HH income
" nlng, rlerce, 5n'3nlf{nisn UOUntl€S
Business trips blending with Ieisure are a fast-growing trend, as is the ability to work remotely
ln the Puget Sound area, it is increasingly common for employees to be able to work remotely
one or more days a week. The morning commute could take them to Ellensburg for a day of
remote work and then an extended rrveekend of p!ay.
{ii7 oi ili:n:buig
FivB-'{e.-r r Iourisrn Sltatgiiia Plan
:0 19
I
Leisure Touris m: ZOZ0 Tactics
Ellensburg Position and Creative
a) Adopt a new, more distinctive positioning statement and strengthen messaging to focusconsistently on experiences that underscore that position. it;;u?uratty inue"p"io*n/ischosen, for example, feature the things that_show an independent spirit*araft breweries,local artisans, places that convey u ,"ir" o{ freedom.
b) Refresh creative' with a new, more distinctive position, Ellensburg will be able to present amore focused image with new creative. Some creative could be eJited and r.puipooa. i1'.word game would be retired.
I A new video commercialwill be needed. {}lay require additional investment.}
I specific campaigns can be developed to reach the audiences described earlier.
c) Enhance video and photo assets to support position. Review Ellensburg,s video and photoassets in light of the new positioning statement, Add to library as needed for new creative.
\ilebsite and Fllensburg App
a) Refresh the look to match new positioning and creative.
b) Adopt a new URL that's.more easily searched, such as Ellensburg.com or visitEllensburg.comThe URL should not be dependent on the advertising trgri."
"iin*y
positioning statement sothat won't have to change through the years. R campai!'n landing page is more appropriatefor unique URLs. - " r- o"
c) create content as ne-eded to support the new position. (For example, under dining options,do not list fast food first.)
Add content in "plan" that provides traver ideas for staying a day, aweekend or a week.
Ensure there is content to support any partnership work (see below).
Discuss consolidation of Kittitas county and Ellensburg travel websites with key stakeholders.we.re-cognize this process would take iime, but the alvantagu to i.iu"rutr of having one sitefor information would be significanl, rhe savlngs of lust oneiit. t" rpcrt. and support versustwo also would be financially beneficiarto the bity and county in the rong-run.
Add Google events and Facebook pixel to the backend of the website for tracking andFacebook targeting
2.
d)
e)
f)
c)
4.
h) Retire the existing Ellensb!rg App. Mobile websites are better information sites than appsunless there is a concern for losing connectivity. Resurrect the site irtlreie is a L"tt"i, iJv t""game-ify" the visit to Ellensburg.
Visitor Centers and Signage {May require additional investment.}
a) continue current visitor information centers but make them more visible. Add significant signto downtown visitor center' lmprove visitor center sign at chamber of commerce locationpossibly by using a yardflag/banner. ,
b) work to make brick and mortar visitor information centers more welcoming. lmproveambiance, visitor comfort {consider space, chairs, restrooms, caniy jar, etc.y.
c) Add digital information kiosk to downtown visitor information center to provide informationwhen the site is not staffed.
City urf Ellensburg
Five-Y:a;' Toi:rism Strategic plan
2$19
29
Le is u re To u ris m : 2C20 Ta ct ics
9, Aciver'tisirrg, it.rniinued
a) Join the Washington Tourism Alliance and buy an advertising package that will allow Ellensburg
more control over its profile page conterrt and enhance its ability to compete for the eyes of
out-of-state and international travelers.
b) lf budget allows, Google Search (AdWords) can be used for leisure tourism as well as sports
toui'ism, which is mentioned later in the plan,
10. Other Tourism Websites
a) Review and enhance Ellensburg's Trip Advisor and Expedia profiles. Add and manage profiles
forthe EllensburgVisitor lnformation Centerand add Eliensburg, WA as a contributoron the
sites as well. Follow all site rules on contribr"rtions.
b) Hold a Trip Advisor and Expedia iutoriai for local tourism businesses/crganizatiorrs.
c) Enhance presence on ExperienceWa.com. This is one of the main go-to sites for ar.tt-of-state,
international and cruise travelers. While the state site needs to be updated, it still serves an
important role. Cruise travelers embarking from Seattle, international and out-of-state
travelers seek out information on this site.
11. E-nelvsletter
a) Refresh the look of the e-newsletter in keeping with the new positioning.
L\ -^!.^iJ^-.L^ J^rt^..,:--.wl uvr15ruEr rtrc tuiluvvilIE,
r Lead r,rrith an image, !<eeping copy short.
r Have a clear call to action and make individualstories sharable.
c) Continue to build the email list through website, social and event registration opt-in
d) Send newsletter out monthly.
12, Partnerships
The Kittitas County Chamber of Commerce partners with many organizations in the region to
prornote Ellensburg tourism. The strategic planning committee emphasized the importance of
collaboration and communications among partners, Significant opportunities also were discussed
offers specia l prom ise foi' gro"rvi ng touris m.
a) ln 2020, seek to partner with the Central Washington University AlumniAssociation to attract
Alumni back to CWU and Ellensburg. The Association has existing programs to do this, but
these could be enhanced and expanded to either encourage greater participation in a single
event or identify alurnni benefits that could 'oe gaineci year-rounci, This might take the shape of
a "DlY CWU Reunion," where smaller groups of friends can create a custom-crafted weekend
for their friend groups. (May require additionai investment.)
b) Establish and lead a quarterly meeting of tourism stakeholders to enhance collaboration and
communication. Strategic plan committee members could form the nucleus of this group.
itrr iri Irlen-ibL;rq
Fi're-Yoar Tn'.irisrn Strate gir Plari
f:20L9
6.
Le isu re Tou ris m : 2021" Tactics
Online Tourism Sites
a) Review and update Ellensburg's Trip Advisor and Expedia profiles.
b) Explore other travel sites to assess value of enhancing listings there.
E-newsletter
a) Continue to build the ernail list through website, social and event registration opt-in,
b) Consider adding a one-question survey to each story, "was this helpfur?,,
Partnerships
a) Explore partnership with-Ellensburg Parks and Recreation to encourage visitor use of parks andballfields. Celebration of national 'rwalk in the Park" day provides a good hook to get'visitorsto explore tllensburg's spacious, clean and SAFE parks, Aeyond that,lt .an
"xpor"irisitors tothe ballfields and support the sports tourism effort. (May require addhional investmeni.)
-'
Ciiy of Ellenstrurg
Fnre-Year fourism Strategic plan
't
8
2S19
33
I
Leisure Tourism : 2022 Tactics
10
E-newsletter
a) Refresh look in keeping with advertising creative.
b) Continue to build the email list through website, social and event registration opt-in.
c) Continue one-question survey to each story, "Was this helpful?"
Partnerships
a) Explore partnership with FllenshLtrg Downtown Association to promote completion of ne,r,.,
plaza/new look for downtown. This could be promotion of a singular event or simply an
emphasis on downtown messaging in this year's advertising and social. Explore the possibilities
for showing sff the new heart of the city. {May require additlona! investment}
City of Ellensburg
Five-Year TDurisnr Strategic Plan
L0/3Ll2Ar9 IJ
1
Le is ure Tou rism : 2AZ4 Tactics
Refresh Creative
a) Review and consider major refresh of creative based on changes in Ellensburg and the tourismmarketplace. Because the website was redesigned in 2023, th"ere are likely design and message
changes that should be ernbraced. {May require additionaiinvestment)
Website Development
a) With a new website in 2023, Year 5 will be spent refining the site and making improvements.
Visitor Centers and Signage
a) Refresh street banners.
b) Take mobile visitor center to at least three regional events outside of Ellensburg.
c) Evaluate need for both brick and mortarVlCs based on past surveys and visitortrends.
Survey Visitors
ai 2,500 new visitors (emails captured within the past 2 years). Ask the same questions as in the2020 survey and compare results.
SocialMedia
a) Re-evaluate social media program to find new opportunities and validate existing approaches,Are there new opportunities with new or changing platforms?
b) Continue to build and implement editorial and boosting plan for best performing channels.
c) Host influencer campaigns if results continue to be good.
d) Host social media takeovers with industry partners.
Publicity
a) Leverage the story angles deveroped for the influencer campaigns.
b) Add to "poker hand" of media targets.
c) Continue e-newsletter of story ideas to travel writers.
Advertising
a) Evaluate advertising program and adjust. Refresh creative.
b) Buclget and buy media early because of the political campaign year.
Online Tourism Sites
a) Review and enhance Ellensburg,s online travel profiles.
b) Hold a Trip Advisor and Expedia tutorialfor local businesseslexperiences. see if new sites shouldbe added to the tutorial.
City of Ellensbu13
Fi'/e-Y€at Toutisi'r-t 5traiegir_- plan
1
)J
3
A
5
6.
7
2Q19
JJ
Ellensbu rg Sports Tou rism
Work Pla n
Ciiy oi Eliensburg
Fi'i er/ear l-ouriJm Slrategic Plan
201,9 )9
Sports Tourism: Target Audiences, Messages
Primary Audiences
n Leaders of sports leagues and organizations in washington state
* coaches, identified through wlAA and other certification programs
u School Athletic Directors
n sports tournament and sporting event organizers (runs, cycling events, etc.)
n Sports camp organizers
Secondary Audiences
" Families of youth athletes
* Adult amateur athletes
x Event organizers for lesser-known sports or activities that can nrake use of the fields or othervenues/ including equestrian facilities
* lndividua{s who hunt and fish
Which Sports to Target?
Ellensburg currently has underutilized fields in Rotary Park, The first prioritywill be to target sportsthat utilize those fields inctuding baseball, softball and soccer. Sports like lacrosse could al-so be good
opportunities for open soccer fields. Targeting must take into account the current capacity of fields
and their competitiveness in attracting out-of-town sports visitors. A formal audit by the parks &
Recreation Department or an outside sports consultant can provide rnore detailed analysis to
determine sport "market readiness."
Ellensbr-rrg also has significant natural resources for running and cycling enthusiasts including trails,country roads and waterways-all of which are relatively free of traffiCand offer beautiful
surroundings. The disc golf course offers opportunities for play if not for full tournaments. The Kittitas
County Event Center offers facilities for equestrian events (assuming the Bloom pavilion opens late
spring 2019).
The greater Ellensburg area offers up blue-ribbon fly fishing, as well as upland bird and large game
hunting' While this is a smaller audience who tends to camp, Ellensburg offers a base .u*[ t*
supplies and entertalnment.
Sports Tourism Key Messages
* Ellensburg is close to home, in the center of Washington
; lt's a relaxing place where we make it easy to hold your event
r There's always something to do in Ellensburg (from the historic downtown to outdoor
adventure). lt's a fun and safe place for teams and their families outside of the competition,
* lt has easyaccessto exceptionalopen space, world-classfishing and upland bird and large game
hunting.
Ciiy r:f Elle nsburg
Five-'/ear Tourisrr Stralegic plafi
)t'19 4L
A
Sponts Tou rism : 2A20 Tactics
Adve;'tising
a) Google Search campaign {Google AdWords} for key words/phrases such as "sports facilities,"
"ballfields," "practice fields" and "soccer fields."
E-newsletter
a) Create a twice-vearly e-newsletterfor an opt-in list from website and from eollected emails of
sports event planners, league leaders, officials, coaches and school athletic directors.
Partnerships
a) Partnerwith Ellensburg Parks and Recreation, Kittitas County Events Center, Washington Horse
Park and other local sports venues and businesses (possibly including CWUi io cross-prornote
ccntent on welrslte, e-newsletter and social media. {May require an addEtioslal ir*.rr:;tme*t !n
staff time for necesary colleboration-)
City of Ellensburg
Five-Year Tourisnr Strategic Plan
7
v
2019 41
L
2"
2
Sports Tou risrn : 2022 Tactics
l\elviscry {iroup ane! Spor"t: Tourism Coordinatai
a) Review dedicated staff tirne and determine if it nrerits a 1.0 FT[. {kr/i:uld r*tlztir**delitienalinvesrmenl-!
Website Devel*pnrent
a) Maintain ancl improve spoft$ content. Adcr viereo to shor,v top sports venues.
Otrtre*ch
ai Continue or:treach, leacl tracking ancl management"
b) €row association.nietnherships, lookirrg irrto running ancl cycling sports. Expl:re Ameriean TrailRunning Association anel treconring a felturecl ,Traiilown.,l
c) Exhibit at Pacifie Northwest Youth Sports Expo ancl evaluate other tracle show opportunities.
Sociaf Meelia
a) Create anel manage separate Faeebook account for sports. Develop annnal social mec1iaeditorialplan,
b) lnclude organic ancl boosted po-sts^
c) Promot€ sports facility video on Facebr:ok.
FrlbiicitV
a) lncluele unique sports angles into gen*ral tourisrn story mix.
b) Send out end-of'year news release on sports event economic impact to the community.
Advertisirrg
a) Assess performance of Google Search over time. lf still perfornring well, continae.
h) Add digital banner ads to be pfaced in sports-rerarecr websites such as:
I Washington youth Sports
* Washington youth Soceer
r Washingtan fnterseholastic Activities Associatisn
r Sports Fvents Magazine {onlinelweb}
r Sports planning G*ide iregionally targeted)
[-newslette r
al Maintaln twiee-yearly e-netrrsletter, consider refreshingthe !ook.
bl tf there is enough c,ontent,. increase frequency or devote one or two of these e-newsletters tosports other than those using the ball fields.
cl cofiinue to builc{ emai! list through website and contacts generated through sutreach.
Partnershipr
a) Continue prr?rlerships with all local sports venues,
City of E{lensburg
Frve-VearTaurl$m Strategir Flan 45
4.
5
7
d.
2019
illensburg Meetings Tourism
Work Plan
*b
a
rlit.y i;i Eile,-i:bu ig
i n 1-'/p 2r for rr"isrri liirategr': Pian 4,.2t i..)
Meeting Tourism: Target Audiences, Messages
Primary Audiences
I Professional meeting planners
- lnternational Live €vents Association
* Meeting professionals lnternational
- NationalAssociation for Catering ancl Events
- professional Convention Management Association
r Washington state agencies
r Washingtonassociations
- Washington Society of Association Executives
n Executive administrative assistants from larger organizations (public and private)
- lnternational Association of Administrative Professionals pacific NW Region
r Church, school and special interest organizations
Target Markets
Target rnarkets for Ellensburg meetings tourism are dependent on drive times. For a one-day meeting, the targetmarket would likely be no more than two hours away. For meetings with overnight stays, this could expand toabout four hours. Ellensburg's competition as washington's centrlL location is yakima and wenatchee, both cf
l':T:lJl_il:nvention
centers and are served by airports. lrs tocarion advantage is irs proximity to snoquatmie
Meeting Tourisrn Key Messages
" Ellensburg is close to home, in the center of Washington
r Ellensburg offers affordable, interesting meeting spaces
r Our community is friendly--our venues are easy to work with
t There's always something to do in Ellensburg {from the hlstoric downtown to outdoor adventure). lt,s afun and safe place for meeting participants to relax ,nO enioy.
City oi Eliensburg
Firrs-YE3i' Tourisrn StrBtegjc plan
tar10
4-rl
4
M eeting Tou rism : 2021- Tactics
lrr..L-:a, h----l- --- - .vv ep5ilH uuvcr{J!lrftgfi i
a) Add content to the tourism website that features meeting venue assets and support available
for meetings {from catering cont*cts to free-tinre excursions to poteiltial shuttle huses}. {[rtay
require adriitil:,.:I irtria:9[nl€r-rI. I
h) Acld e pop up on the meetings page to gain event planner ernails.
c) Adcl short meeting venue content on Chamber of Csnrmerce website and link to meetings
touri$m Dage,
0utreach
a) Sign up for and nronitor soLirces ior governmeniai RFPs for meeting facilities.
bi Develop ineeting plairirer grrieie (broehtrre of iacaiion aild venue assetsi, lnclrrrJe faciiity
descripticns and cliagra ms. {l,4ay r*elriire ackJiti+*al inv*strnert}
ci Deveiop ouxreach plan, iclentify and prioritize targetecl meeting planrrers, aclministrative
asristants, association leaclers, etc. Create list of prospects.
{l} Evaluate associatiofl membershiFrs that affer rnsst potentie! t+ connect with prospects.
e) Connect with and offer information sr tours tr: meeting planners. Use CRM manage*rent tool
ad*pted alreaciy for" sports tourism lead managenie*t.
n Concluct a short "awareness srtrvey" af yo*r contfrct list as a meaningful way to interfict
with them anei get vahabte insight ints what they neecl for meetings and what they krrriw
about Ellensburg.
fl Attand Nlil Fvents 5hcw ti: gain experience ancl exposure. Assess other conferences for future
exhibhing.
Sot.ialiVledia
ai tlevelop an Ellensburg tuleetingl Linked[n page. Content should be similar to rrveh page. Create
ancJ follar# a meetingf cditoria! calender t+ E*s'Jre fresh c+iitent is posteci regularly.
b) tnelrrde welcome post to greilps nreeting in Ellensburg on general toririsril sccial platforrns as
.. .ot::at
ov;ratt sacial media editorial plan.
al ln collaboration with lacal event venues, add their information ta anline meeting venue siter
s*ch as: EventUp, UniqueVenues, Meetingo, NW Meeting & Events, etc,
b) 0evelcp a calendar for reviewing and updating site listings,
E-newslettei
a) Launch first issue of a twiee-yei*rly events e-newsletter tc prospects list. Feature different
ven$es, caterer$, free-time activities and msre.
Crt,; of [llensburg
Five Year Tourisnr Stlategic plan
2
3
5
20 19 )1
1
Meeting Touris m:2023 Tactics
Website Development
a) Maintain and enhance meetings page
Outreach
a)Monitor sources for governmental RFPs for meeting facilities. Respond to or facilitate respondto appropriate meeting RFps.
Maintain and add to prospect list.
Connect with and offer information or tours to meeting planners.
Exhibit at either the Pacific Northwest lnternational Administrative Assistants conference orthe washington society of Association Executives Conference (or other evaluatecl conferencei.
Host "Road sholrr" destination dinner. Go to a key meetings market and host a dinner anddestination discussion for meeting planners. Make it tun Jno on-brrnJ.
Survey meeting planners who hold events in Ellensburg. Share the results with venues.
Social ltlledia
a) Maintain Linl<edln page.
b) lnclude welcome post to groups meeting in Ellensburg on general tourism social platforms.
Publicity
a) Send local press release on economic impact of meetings and on major events booked for theyear,
Online Venue Sites
a) Continue to add content to online meeting venue sites,
Adverlising
a) lf booking goals merit it, consider Google Search campaign (Google AdWords) and Linkedlnadvertising
b) lf needed, consider adding regional advertising package in Northwest Meetings and Events
E-newsletter
a) Produce twice-yearlye-newsletter
b) Reach out to advisory group for news - give them space to prace their top stories.
()ity oi EllensL,urg
Five-Year Tourisn: \trategic p!an
2
b)
c)
d)
e)
f)
q
6.
7
8
4
20L9
f)
n.^^^.^l:^^^F\lJ[-]er ru rue5
Research Results
. - ., j' ...
' .i #siF.i$+",
Ciry or lliecscu:i
Flv3-Yoa; l-ct:i'isr:r s.':rai.?qic pleT t;Zit19
Appendix A: Executive lnterviews
GOALS COMMON THEMIS
These sre the most commonly expressed ideas relsted to these questions.
HOW IMPORTANT IS TOURiSM?
WHAT WOULD YOU LIKE TO sEE HAPPEN IN THE NEXT FIVE YEARS?: Tourism is important and will become an increasingly important part of the economyr Grow tourism to help sustain local businesses
' Become the destination, not a stop along the way to somewhere elsen Align tourism goals with community goals* Eecome the place where people from Western Washington go to relax and have fun' Become a destination for regionar meetings and conferences* Become a destlnation for sports tournaments
' Maintain and grow the rodeo to gain momentum going into the L00th anniversary rodeo in
2423
GOALS QUOTES OF NOTE
These are quotes that express commonly held ideas or were especiolty important ta note.
"We need tourists. Residents visit our businesses anC make one to three purchases q month-thisisn't enough to sustain our businesses.,,
"l'd like to see taurism continue to grow at a nice pace, as it has.',
"l don't think we shou!d try to become onother Leavenworth (tourism-dependent economy).,,
"What benefits tourists should alsa benefit the community and mokes for a more authenticexperience for the visitor."
"l think the community will support more investments in tourism if they can be shown howmeetings, sp.orls events, etc, con bring business to loca! restaurqnts and stores."
"lthink the community is divided on bringing more people into town,"
"There's a lorge graup (of residents)thot says (CWU) students are ruining oL!r town.,,
POSITIONING COMMON THEMES
These are the mast commonly expressed ideas related to these questions.
WHAT 15 ELLENSBURG KNOWN FOR?
We're in the center of everything (and a shorter trip from Western WA than Walla Walla)
"There's always something going on', {events and festivals)
Good weather
We don't have a fixed image
Smalltown feel
Relaxed and welcoming
Outdoor recreation, the scenery
Quiet little ranching and college town
The rodeo and Western heritage -,,A touch of the West,,
fiiy cf Eliensburg
Fi'ra-Year Toulism Strategic plan
I
:
:
I
I
*
I
a
I
2rlt 9 3l
Appendix A: Executive Interviews
PNqITINNING NIIOTFq OF NNTF i.NNITINI IFN
These are quotes thqt exsress commonly held idess or were especrally important to nate.
"A place to explore/play; knawn for leisure."
"We hqve a mile stretch of Yakima River within wolking distance of downtown."
"The Yakima River and traut fishing are certainly attractions that can graw."
"Hundreds of miles of bike and hiking trails connect to Elfensburg. One of our main t'ocuses is to
improve waiking poihs and traiis."
"!Ue're S univgl5iV tawnA lot of yaung people and diversity adds to a feeling of vitality."
"Our ties to CWU offer a lot to the community,but we're not a clllese tewn."
AUDIENCE COMMON THEMES
These ctre the most commonlv exoressed irleas related ta these cruestians
WHAT TYPE OF TOURISM WOULD YOU LIKE TO SEE GROW?
WHO DO YOLI WANTTO ATTRA.CTTO ELLENSBUF.G?* The West side is our best source of touristsa Meetings and conferences, but we really need a conference center. We can host small groups of up
to 200
! Snnrts tpamq-rrorrth and arlrrlt [\,4av renrrirc facilifv imnrcrrpment and ctaffino
r We want to attract people with disposable income, highly-educated, recently retired and
interested in the aris
m Downtown audience is empty nestersj they have the freedom and money to traveln Adult ieisure travelers
. Millennials who are looking for ccrol and sharable experiences
" Ellensburg lacks farnily-friendlyamenities
AUDIENCE QUOTTS OF NOTE
These are cluotes thot express cammanly held ideas or were especiaily important to nate,
"As far ss visitars, we seem ta see mostly empty nesters . #1 attrsctians far out-of-town guests are
the rodeo and the university. Adventure seekers go to Roslyn ^ Ellensburg isn't their destination."
"We cctter ta the otder crowd - empty nesters. !'d like to grow ihe yaunger cauples. Peapie iaoking ior
good beer, good food, outdoor re*eation. Somewhere to hike, listen to live music, get o beer."
"l'd like to see us da more with CWU afumni!
"We e dn attroct lomilies through athletirs, but they a!wo';s ask, 'What do ,yau do h,ere?' We don't.
have a lot af fomily activity options."
"Explorers, adventure seekers...they have more disposable income than fomilies."
"ln general, Ellensburg is welcoming to adult alumni ond porents, Sometimes there is frictian with
strdenfs ond businesses downtown. But u student's bad experience with o downtown business will impact
their interest in being o luture tourist here."
Ciiy oi Iliensbrrg
Fivfl-Year T.rurism Strategic Pian
2019 59
Appendix A: Executive lnterviews
LAST THOUGHTS QUOTES OF NOTE
These are quotes that express commonly held ideos or were especialty important to note. These fina!thoughts did notfit any particular category.
"Growing Ellensburg as an events destlnatian will require coordinqtion of schedules.,'
"Using the Kittitas Coynty Events Center for meetings is complicated by the tock of hatels in walkingdistance ond lack af transit ta the site." (And potentially lack af ivailability?)
."We have 86 nonprafits in Ellensburg contpeting against ane onother. I'd like to see all organizationsworking together.,.we all have the same goals.',
"The biggest thing is ,to be iust weird enough to spark curiosity. Far example, we're a tight group ofco ns e rvative s w ith I i be rs I col I e g e stud e nts.,,
"The Upper and Lower Valley mentality divides us.,,
"Ellensburg needs to stop fighting with CWtJ.,,
"We need q convention center!,'
"we're missing a connection to the columbiq River, wltich is clase and offers more recreationolopportunities."
"We need to use lodging tax dallars to get the biggest bong for the buck. We have another hotelcoming in twa years that will grow the pot of LTAC dottars. uow-aoes the city best use that money?,,
City of Ellensburg
Fitre-'/ear Tou ri-snr 5 lrategic plan
?nl Ll
b1
Appen d ix B: Visitor Su rveys
Ellensburg lbuiism
Q2 Before or during your trip, which of the foliowing information sites to
learn more about Ellensburg? (Select up to three)
eNrPPu!. I I '
MyEtlensburg,co
C€ntraWashingt
o nColor.com I
ffiffii*lrdlitlgffSlqllFffif;. I
m
Online review ,.. ri - ., -
site... il' ;."' l. t' ;
Charnbet of
Commetce
iiiy oi
Etlensburg
central
Washington,..
ANSWER CHOICES
MyElle nsburg-4om
CentralwashinotonColor.con]
Online review slte (TripAdvisor, Yelp)
Cily of Ellensburg
Central Washingrton Universily
Total RespDodents:296
Oya rc% 20' 30% 400/" soolo 60rk 76o/o SAo/. 90% 1O0n/.
RESPOIISES
46.96%
4.39P/o
34.12Yo
25.73%
22.W%
{ao
13
101
88
68
City of Eliensirurg
Fiv*-Year IorLrism Slrategic Plan
)n Ic 63
Appendix B: Visitor Surveys
Ellensburg Toudsm
Q4 lf you attended the rodeo, how often have you gone to this event?
First time
2-3 times
4 or more times
Ansvrered: 7'l $kipped: 33tj
O6h 10o/o 20U6 3Qo/o 4Oo/o SOo/o 6016 10% e(lo/o . 90'lo lO}o/o
RESPONSEE
19.72Yo
21.'t30/e
59.1 570
City of Ellensburg
Five-Year Tourisfi Strategic plan
AilSWER CHOICES
First time
2-3 times
4 or mots tirnes
TOTAL
14
15
42
71
?01^9
65
Append ix B: Visitor Surveys
Ellensbulg Tout'isnr
QG lf you attended the rodeo this year, what days did you attend. (Check
all that apply.)
Ansr;e cd' b'8 Si'rPPed: 339
Friday
Saturday
Sunday
Monday
Did you go to
the pamde o-.,
ANSWER CHO]CEE
Friday
Sabrrday
Surxlay
Monday
Did you go lo tho parad€ on Saturday?
:.1- ' .,. ..t1,. :- .: .,1. ,l ,i..
ffi
fl.#*:is*i$a*ili*',,iB* a:r,lDli{gt5lfllf i:&4...r+!:^#g4!ix +-a++Fq$tsf I
oth lo90 200a 306h 409.; 50% 60% 10o/o 80% 90% 100%
RESPONSES
29.41%
76.47"/"
39.71%
16.'18%
26.47Vo
20
r.a
11
1B
City ci Ellenshurg
F j'ie-Year To,:risnr Strategic P lan
€r/20 is
Append ix B: Vis itor Su rveys
Ellensburg 1br:rism
Q8 Please check the reasons Ellensburg was selected as a location for
this business event.
Ansurcred:20 Skipped:387
Central
location in...
The preseme
of Centra[.-.
Affordable
r
ii$Fir;i';i,{t i;;ui
ctoseto
WesterL.,
Other (please
specify)
ANSWERCHOIGE$
Central localion in state
The presence o{ Central Washingrton University
Affordable
Close to Weslarn Washington, bLlt change of weathet and ,,pace,,
Other (please specity)
Total Respondents:20
O% lC% 2oolo 30% 4OVo SO% 60o/, ?eo/o Ba% gOVo 1O0o/o
RESPONSES
40,0070
15.000/0
40.00%
30.00%
25.00o/o
I
6
Ciiy of Ellerrshurg
Five,Year Tourisrn Strategic plan
2019
69
Appendix B: Visitor Surveys
Ellensbulg Tourism
Q10 Please check the reasons Ellensburg was selected as a loeation for
this spofting event.
A!)sE€r'e'Jr26 $kiprc{:381
Central
location in,..
The preserrce
o{Central---
ctose to
W€stern.,.
spci9y)
I
Affordabte " li
!]d.G",-r:i&JhdEi;;r:$#jcffi*jwli!
ii!r.4\tffilE44i5l
OD/o 10Vo 2da/o 30o/o 40% 50% 60% Tonk 80% 90d/" 1O0b6
ANSWER CHOICE$
Central localion in state
The presence of Contral Washington University
Affordab16
Close to Westora Washington, but change of wealher and ''pace"
Other (please specify)
Total Resoondents:26
RESPONSES
46.15%
11.&%
23.08%
42.310h
23.08%
12
3
11
6
City of Eilerisburg
Firre-Yea r l'or-r risnr Strategic Plan
20i9 7L
Appendix B: Visitor Surveys
Ellensburg Tourism
Q12 How often do you plan on visiting Ellensburg again over the next 12
months?
Ansurored:309 Skipped: 18
1-2 tim€s
4-6 tirnes
7-12 times
13 aa mote
times
Unlikety to
visit again
r
i;;,"
|' ,:';) ;
ffi
ffi
AI'ISWER CHOTCES
1-2 iirncs
4-6 limes
7-12 times
13 or more limes
Ufllikely to vrsil again
TOTAL
Oo/o l0% 206/0 30oh 40% S0% 60% l}o/a A}olo 90o/c too%
RESFONSES
56.81%
21.0a%
6.g4Ye
10.54%
4.63%
City of Ellensburg
Five-Year Tourislrr Str?tegic plan
221
82
27
41
18
389
2019
73
Appendix B: Visitor Surveys
Ellensbulg Tourism
Q14 How do you feelwhen you are in Ellensburg? (Select up to two)
Adyenturous I
Relaxed
Liberated :
Welcqmed
Ans,rJcred;329 Skioped:18
City of Eliensburg
Fjve-Year Tourisrn Stlalegic Plan
grriouo ffi
Recbarged ffii
anrrr,."O J
Oolo 106/o 2Oo1" 3iyo 40o/o 50% @% 70V" SO,h 90% 1009"
AN$WER CHOICES
Rolaxed
Advenl.urous
Libelatod
Curious
Recharnrd
Enel.gized
Welcomed
Total Respondents:329
RESPONSES
75.6870
17.93o/a
3.04%
13070!,
9.12%
50.76%
249
to
10
32
d?
30
167
2019 75
Appendix B: Visitor Surveys
ElJcnsburg ToLrism
Q'16 Please rate how much you agree or dlsagree with the following
statements.
OutdoDr
nigh! Life
Enough
Family.lricrdly parts and
aclivili6
Dosntovrn
Evonls and lashvals
Ouldoor rcsoatbn
ivlusicscone
Yahinra/Colutnbia Ri@6
F@d, drink. oight lire
Eso(gh ho(cls?
I\rlsvtrc.J 2i.li) S\tptl{- t tl
AGREE UNSURE
ffip*mi
ffi$
ffimj
, mmi
$stonglyAgree llgree uf,5ure fi]oisasrae Jstrongtyoisag,ee
STRONGLY
AGRE€
ff#.{.l
tr
dA ldon 20% Soti 4th SO..r 60.6 10% A0s6 9oc; loo%
9.03%
26
19.79%25.80./,,
72
42.71!!
123
47.!3,v"
l3g
3 47,L
10
1.72%
.13.25%
125
.l0.2Bvo
.?1,94%
92
41.67yo
12u
38.6230
1l?
WEIGI]TEO
AVERAGE
?07
1,70
23A
256
2.54
2.59
266
OISAGREE STROI{GLY
DISAGREE
TOTA L
2931%1D.CA%
2S
2.QB",t'
6
14.580/0
42
1 1.03%
32
45.67%
132
7.96)5
23
2i sBYa 21.530/"
50
I 04)6
1 .7491
5
2AA
290
289
288
288
288
280
283
21.539'0
62
3 47%
'l(t
3 t3?r
I
6.2totn
1B
4 r, tg%
118
r{.53y"
42
5 54%
l6
Actual Questions
1) You visit Ellensburg for its family-frienclly parks, restaurants and kid activities.2) You visit Ellensburg for its historic downtown with interesting galleries and museums, quaint shops andauthentic craft beverages and cuisine,3) You visit Ellensburg for its fun, unique events and festiyals.4) You rrisit Ellensburg for its wide-open spaces for outcloor recreation (hiking. biking. fishing, birding, etc.)5) You visit Ellensburgforits access tothe Yakima River, the yakima Rivercanyon and the colurnbia River.6) You visit Ellensburg for its restaurants, bars and good night rife.7) when you visit, Ellensbr.rrg has a good selection of hotels and places to stay.20rs o"'",.J1""'l'l,l'i1',?ii5**0,., 17
13 89%
40
17,2410
50
9-34-c6
2?
6,t
24.31./.
70
r€.28%
29 41%
85
17.010/4
49
19_6670
5i
Appendix B: Visitor Surveys
Ellensbulg Toudsm
Q18 What age group are you in?
Anillered: ?86 $kit)pacl: .121
!
re-e+
|
,uoof
..ro;,'ffi
4S-94
ss-64
65+
AiISWER CHOIGES
18-24
2 -34
3s-44
4s-54
-...'
65+
TOTAL
d0/" 16r/" 26V" 30% 409o 5d0/o 6do/o ,6b/' e06h 90Yo 100%
RESFONSES
0.35%
o'f oo/^
13.S9%
2.73o/o
23.78o1o
City of Ellensburg
Five-Year Tourism 9trategic P{an
,A
40
65
68
286
2019 79
Ap pe n d ix B: Vis ito r Su rveys
Ellensbug Toulism
Q20 What group best describes your household income?
$49,999 or
less
Betweeo
s50,o00 and...
rI
Between r
$?5,0O0and,., ". :'
Ailswored: 272 Skrpped: '135
City of Ellensburg
Five-Yeat Tourism Strategic pian
uoo,ofo"lxlltffi#;l,
i
$1so,oooorffii
0% lOVo 20?o 30o/" 40% S0yo 600/o ?Ooh 80% 9o,to tooo/.
AilSWER CHOTCES
$49,999 {1r less
Between $50.000 and $74.999
Between $75,000 and $39.999
Bolween $1 00,000 and $150,000
$150,000 or more
TOTAL
When Western Washington
respondents are selected out, it
shows they have a slightly higher
income with 59,50% reporting a
household income of $ j.00,000 or
more, compared to 51.10% of all
respond ents. I nterestingly, out-
of-state a nd out-of-country
visitors responded with lower
incomes.
RESPONSES
12.87q/o
14.71%
21.32%
27.940/o
25.16%
What grr:up best clescriLres your houselrolcl income?
'\^:t.\4..a:.,3 r2tttti| -\
949.999 or toss
sl60,000or mora
B€rwetr S58,00o
rM 5r4S9S
Boflao St5,0o0
€4d 999J98
Eotwom 5lOq0O0
8rdsl60,000
40
58
/b
bJ
2AB
B1
Appendix C: College Tcwn Examples
tl/^-|^,h ltr-^L:--+^- I l-i,,^--:... I D^ll:-^k^* lll--Li--r^.^vY gttca tr vvqttttr16rurr urrryEr J!1 y I ust!trtSrtortt, vvdSttttt5lvtl
Population: 89,045 College enrollment: 11,500
1. Cross referencing on websites. Bellingham's tourism website has a whole page cledic*ted to-lJV\l/U
a) Page talks about where the college is and why the town is great fcr students and pai'ents
b) Talks about what to see and do on campus, parking, how to get there, where to find the Visitor
lnformation Center, things to see and do off-campus and key events
c) WWU website has:eqXjgi:l*r'_vi;il*r*s-that's broken up inio siudents and families, and
community and alumni
d) lnformation for community include athletics, campus map, parking, transit, performing arts,
Western g;llery (art nruseum of Wl'u"U) and sculpture gai'c{en {WWU's conteixpoi'ai'y
sculptures)
7. Sorne college signs on main streeis.
3. Collaborativeevents
a) uS!v"11!S$!_e4-wa|! hosted by WWU
b) City promotes yUly_U_akrng_weehfl$
-l Arr,rrr:rl Ori'rt Rallin.rh:* tlltro orrnrrt grilh r nra^accinn fram PoJ Qrrrrra tc r{nrrrntnrrrn in hcii iiiiiii;si - Eiiii utiiii;-riiriii _iiE -.vuril v!iLir o PtvucJJrvrr rrurrr rrcu J{,luorc rv uuvvrrlvvvrr rv uc
weicorned by aiumni and the greater Western eommuniiy
- Kicks off school year
r Downtown festival for WWU community
' WWU flag flies on top of Heraid Building
d) Ann*+!drawirrg&f$ye$ hosted by Viking Union gallery for students, involving local art
community
University of Wyoming I Lararnie, Wyoming
Population; 30,816 College enrollment: 12,5?7
1.rnccrofa:anrino.rnrarohcitac \/icif !:::mirrrr=!::i+cfc:+,'v=rll-i*r-rsi+r,..{\i-t,.^,..:--l:-+-1.-=.,n4,,.-.,"---.
rnrl Ar+ I\i,,aarrm ^^ h^*^^--^orru nr r rvtuJsurrr urr rrvrrrEPoSE.
2. No college signs or banners on main street (that we could find evidence of)
3, Collaborativeevents
a) Visit Laramiefeatures UW athletics, Department of Theater and Dance, graduation and
h o rn eco ming on f eatu ted evg n.lg-p*e.gg
hl iaramip lrrhilpp Flavs whrtrp ctn.lonfq ran inin in nn a car"niva! and rnden rplphratinc!-irt arltr. lurr jvili
Wyoming's statehood, but yt-e&site doesn't speak to university at all
Ciiy cf Ellen.sburg
Five-Year Tcurisrrr Sirategic Plan
z0 19 B3
Thonk you to the community
members who provided insights
and helped in the moking of
this plan.
City of Ellensburg
Five-Year Tourism Strategic plan
203.9
df
Dotvntow,n fuIarket Stwdy and Economic lleveiopmevtt flnn
EL L E ;\ S B U R G. \,VAS I-i i I.] C -TO I\
Prepared by #r
i)t i:i .l?i,::l t.: )?ljya, :
Prepared for
City of EllensLLursJ Lodgirrg Tax Conrnission
Ellt;nsburg Dowrri:ouru .Association
E I ler\sb!.i r g BLrsi n ess Develop'r en t At.i t"hori t.y
Kittrt.rs Counly Chamrre' oi Comrrrerce
i
sa;
,d._ll
I.t*,
' "-t
1.0 Introduction
1.1 Background
With apopulation ofjust over 18,000 as of the 2010 Census, the City of Eliensburg is uniquelypositioned in central Washington at the intersection of Inlerstates 90 and g2. It is the center ofcommerce and govemment for Kittitas County, which extends from the Cascades to the Westand the Columbia River to the East. tt It o popular destination for havelers because of itslocation' and a cluster of hotels and restaurants serve both exits to the community off ofInterstate 90.
Eilensburg is also known as the horne of centrai washington university and the annuaiEliensburg Rodeo that attracts national attention. The downtown has maintained much of itshistoric charm including Victorian, Art Deco, ancl vernacular buildings of the l9Z0's. As is thecase with many communities, downtown Ellensburg has changed frorn Ueing the sole center ofcommerce for the conrmunity as suburban-style commercial divelopment ha-s occurred in otherparts of the city. I{owever, Ellensburg has been very proactive in promoting and investing in thedowntown as a vibrant location for independent retaiiers, specialty dining,"a variety of businessand financial s ervices, government offi ces, cuitural attraciions, and speciaievents.
The community has not been content to rest on this success and has continucd to invest indowntown' In 2013, community leaders acknowleclged that a significant building in dowltown -the Geddis Building - was at risk of becoming a ,.iiou, blight on redevelopinglowntown. Thelarge building located at the pivotal southwest corner of 7,h Avenue and pearl Street was indecline' As a result, the City of Ellensburg, the Ellensburg Downtown Association, the KittitasCounty Chamber of Commerce, and the Eilensburg Bu.sinJss Development Authoriiy forged analliance forrnally called the Dor,vntown Revitali zatian Committee, but more commonly known as"The Downtowners," to purchase the building, hold it in trust, una .rrctt i;;;;;."er that isactively renovating the property and plans to acld new residential units and retail developrnent todolvntown' The Downtowners realized that this success could be parlayed. into an ongoingptoactive approach to continued public/private partnership investment in downtown Ellensburg.
1.2 Study Scope
This shrdy was commissioned to examine both the market opporhrnities for downtown as well asthe physical environment and to recommend how the Downtowners should continue to utilizetheir knowledge and connections to create investment and development opportunities in thecommunity.
This study involved,two key components that are closely intertwined. The first is anunderstanding of the Ellensburg market thrggsh a market analysis that looks at retail, rcsidential,office, and accommodations possibilities. The second is connecting this market knowledge withkey.sites and buildings in downtown Ellensburg to prioritize potential for future investment. ofparticular interest to the group was higher and bettei use of upper floor spaces in Ellensburg andover the cotlrse of the project examining a larger "footprint" toi Aowntown berume apparent.
3
2.0 Market Study
This section of the repoft presents the findings of the market research for Ellensburg and sets the
stage for further analysis that can be used to recruil business, enhance the housing market, help
existing rctailers target customers, and implement the accompanying marketing and recruitment
strategy in a later section of this report. The goal of this market shrdy is to show commr"rnity
stakeholders and potential investors how to capitalize on potential residential, retail, and office
market cppcrtunities anC to leverage investments that will sustain the Ellensburg cornmrinity
while preserving the charccter that the community values.
rl1^^-!^- a :^ A:-,:)^) i.-r^ f,^--- ^^^ei^.--\-[.rt[rt('r z rs ulvruitu urLU luul sEul-tulls
Section 2.1 describes the market definition based on zip code suvey work completed by
businesses in the community, it also provides insight into Ellensburg's trade area demographics
and presents inzu'ket daia iclatcd to Ellensbiirg's primarl and secondar.v ilade areas.
Secfion 2.2 pro',rides demographic profiles cf Ellensb..ug's prirnarS, and secondary trade areas.
This section aiso presents a more detailed market segmentation using PRIZM@ Lifestage
characteristics. (PRIZM@ is a product of Nielsen Claritas.)
Section 2.3 presents the retail market anaiysis that shows the amount of retail sales "leaking"
from Ellcnsburg's primary and sccondary tradc aleas. This information is based on the most
recent data alrailable and is a reliable source for understanding o.",erall market patterns. This
section conciudes with some key opportunities for retaii that couid be useci to both enhance
existing businesses and recnrit additional businesses to the Ellensburg community. This section
also leverages Eilensburg's retail aird demographic data to evaluate other market segments such
as residential and office uses.
Section 2.4 provides a concise conclusion to the overall market analysis.
5
market to the community, meaning that EilensbLrrg is serving not only a iocal and regionalmarket, but a tourism market as well,
3o/o
42V'
r EllensburgINslDE
t EllensburgOt TSIDE
: i Cenh"l llr'eshi0gtonuniv.
Eitfitcs
x ltrorp
CIe Eluni
!r Soutl Cle Elurn
xlfittites Corurty
Yakinre Counf
XingCounty
;Restof Warhingtou
E Otherstaies
*Othe r Courlbies
4a/o
Aola
to/o
tD/o
1Vt
'Lo/o
2%
t4Vo
Figure Ll: Customer visib to participating Businesses by zip code in Juty of 201s.
4yo 0o/o
tw
'Lo/o
IEllenrburglN
lEllensburgOUT
: iClVt, $kdent
Kieitel
39% Thorp
Cle Elum
I South Cle Elunr
Ktdtae Cormty
'feltlrna
Ifinc
.l Rest ofWarhlngton
*0$rcrStetes
lOtlrer Corurtris
2Aolo
Figure 1.2: Cttstoxter Visits to Participating Businesses by Zip Code in October of 2015.
5o/o
2o/o
4Vo
120/o
7
2.2Trade Area Demographics and Market Segmentation
2.2.1 Ellensbwrg Primary Tyade Area Demographics
In 2015, the populatron for EllensbLrrg's primary trade area is estimated to be 33,591. The
popuiation grew by 233% between 2000 and 2010 and is expected to reach 35,037 by 2020,
r,vhich is equal to adding about 136 new homeholds per year. The median age fol the primary
trade arca is 30, which is lower than both Washington at age 40 an'j the United Staies at 37 atd
is iikely dne to the age and number of Cril-U shrdents.
Hoiisehold xrcolrre for iiie piirirail irade area is $4i,i04. This income ievei iaiis beiow thar of
Washington at $56,835 and that of the United States at $51,939. (Source: Nielsen Claritas, Inc.).
Additionally, it shor;ld be noted that this report was run by zip code of residents; while CWU
does not have its own zip code, students are included in local census data anci therefore should be
inclirded iir ihis ienoil frorn Elleiisburg's zip code which r,viil naturailv decreasc the ivieciian
Household Income ior the community.
?0?0 Projeciiou
?015 Estirnate
2010 Ceusus
?000 Census
Growlh ?015-2020
Grorvih 20i0-2015
Croli-th ?000 ?010
35.037
-33,59 i
3?,442
26,291
4.30%
3.549i,
xJ.37g',u
Table 2: Primary Trsde Area Population
2"2.2 Market Segwent*tiorz
Market segmentation is a techniqrie used to summarize dernographic information into easy-to
understand categories. The rnarket segmentation illustrated for Eilensburg's primary trade area
uses Ciaritas PRIZM@ clata. PRIZM defines every U-S. household in terms of sixty-six
gvlliv5r4yri1! clru uurrsYivlqr iJlJlJ iw rivty uviviriliuv iilu$tJt\ro, yutlucDrrr6 uwrloyrvlsl 4lt(l
pleferences of the customer base.
2"2.3 PRIZM I"ifestage Segwentation
The chart on the following page provides an easy to understand perspective on Ellensburg's
market segmentation. Broadiy speaking, Green Colors represent younger households generally
without children in the home. Blue colors represent familes with children. Red colors repiesent
oider families who may or may not have children in the home.
In the case of Ellensburg, the primary trade area's share of the PRIZM Lifestage categories is
heavily skewed to "Striving Singles," categorizing 32% of the trouseholds (as shown in pale
gleen in Figure 3). "Young Achievers" (in green) comprises l8%, and "Midlife Stlccess" (forest
I
The chad above depicts broad categories ofhouseholds. This section portrays key sub categoriesof households along with descriptions of lifestyle characteristics. The descLipiions below areprovided by and paraphrased from Nielsen's descriptions of their PRIZM Lifestyie Segmentationdata- The rounded percentage of households in the primary trade area and the rounded index tothe United States is shown next to each description. An index of 100 would be a represeltation
that matched that of the United States. These percentages were gathered from the aiea within aten-minute drive tirne from the intersection of +th Au"nr:" and Pearl Strcet in the heart ofElierisburg.
City Startups
25.2% oJ'HotLseholds in the Ellensburg primary trade area, Inclex to {Jnited States; 2,369In City Starhrps, yollng to middle-aged, mutti-ethnic singles havc setied in neighborhoods filledwith cheap apartnents and a commercial base of cafes, liars, laundromats, and clubs that cater to
twenty-somethings - one of the youngest segments in America--'"vith ten times as many collcge
students as the national average.
Greenbelt Sports
4.2% of Households in the Ellensburg primary trade area, Index to {Jnited States; 966A segment of upscale exurban couples, Greenbelt Sports is latown for its active lifestyle. Most ofthese older residents are married, college-educated, and own nelv homes, And few segments
have higher rates for pursuing outdoor activities such as skiing, canoeing, backpacking, boatilg,
and monntain biking,
Boomtoyvn Singles
10.0% of Households in the Ellensburg prbnary trnde area, Index to (Inited States: 939
Affordablc housing, abundant entry-level jobs, and a thriving singles scene--all have given rise
to the Boomtown Singles-segment in fast-growing satellite cities. Slngle and workilg-class, these
re.sidents pursue active lifestyles amid apartment complexes, bars, convenience stores, and
laundromats.
2"2.4 Ms,,ket Definition Observations
t
a
Eliensburg benefits from a robust mixhrre of visitors, antl yet the local ancl regionalpopulation still dominates the market base. This presents an important marketing
opporlunity that mandates that the comrnunity retain a message that is appeaiing to both
locals and those from out of town.
Having completed over 200 market studies, pafterns emerge over time. A community that
benefits from over 15% of its visits from out of the local county is rare to see. It indicates
that the visitor market is important. Nearly 1 in every z0 visitors is from King County,
Washington - a pattern also unusual as large metropolitan areas frequently have lesithan tqro
percent market share in srnaller communities ouer un hour's drive away. This indicates that
there is a strong market to the west ol the Cascades that can be reacled through selective
media. Kittitas County Tgurism is already tapping this market and these numbers are bearingthe firrit of this marketing initiative. We recommend continuing this push to markct
Ellensburg to the cities west of the Cascades,
1t
2.3 Retail Market Analysis
Ellensburg is a reiaii ceriier serviug the primary and seconciary markeis defineri above. This
section examines the Ellensburg ivfarket to ideniify potential opporluniiies for new or expandcd
stores by examining "retail leakage." This will ailor,v the community to assess r,vhat kind of
additional stores would be attracted to Ellensburg and will help individual existing bnsinesscs
understand how they can diversify product lines to caplure this leakage.
2.3.1 Retail Lealcage in the Trade Areas
Retail leakage referc to the difference befween the retail expendihrres by residents living in a
particular area and the retail sales produced by the stores located in the same area. If desired
ptoducts are not available within that area, consumers will travel to other places or use different
methocl,s ic obtain thcsc prcducts. Ccnsequently, the dollars speni oiitside of the area ai-e saiil io
be "leaking." If a community is a major retail center with a variety of stores it wiil be
"attracting" rathet than "leakir1g" retail sales. ll.vcrr large comm.unities rnay see leakage in
ceftain retail categories while some smali communities may be attractors in categories.
Ellensburg is a strong "attracting" community in many retail categories and is "leaking" sales in
n+La* no+--n.i^cv (alwr vsrwE;ur rvo.
Such an analysis is not an exact science. In some cases large outflow may indicate that moncy is
being spent elser,vhere (drug store purchases at a Tatgel or apparel purchases through the
interrrei). it is irnportant io noie ihat ihis anaiysis accounts best for retaii categories where
households (rather than businesses) are essentially the only consumer groups. For example,
inmberyards may have brisiness-to-business sales that are unaccounted for in consumer
expenditurea. The beet example for Ellensburg io gasolino. Ellonsburg can capture somc of thc
inflow of dollars from gasoline stations, but it is unlikely that truckers are going to be the
poterrtial ei;,stoaers who wor-ild go downiown io eai and shop. Stores such as jeweiry shops and
ciothing stores are rnore accurately analyzed using retail leakage.
The leakage shrdy for Ellensburg is a "snapshot" in time. Consequently, there are factors that
point to this being a more conseruative iook at retaii potential depending on what factors are
examined. For example, population grorvth means that there will be rnore customers in the
future resulting in greater demand for retail.
market demand of the geographies defined as the primary trade area identified for Eilensburg. A
successftil store model can capture from well beyond the defined primary trade geography and
foster a sirong visitor market, which is evidenced in the figures i"i and 1.2 which show over
10% of the customers are coming from outside of the state of Washington.
With these conservative factors in mind (meaning our numbers represent "minimum" potential
and not "maximum" potential) the primary trade alea selected store sales equaled $520.3 million
in 2015. Consumers in the same area spent $54i.9 million. Thciefore, ihe primary trade area is
leaking $21.5 million in saies annually.
Ellensburg is unique, howevor, in its location along Interstate 90. The city sewes as a stop
before and after crossing the Snoqualmie pass over the Cascade Mountain Range, and it sits at
the intersection of a major EastAVest Interstate and a North/South Interstate. The result is that
IJ
Ilc{rril Storcs
Food & Revcragc Sror.cs-445
Grocery Stores-4451
Supernurkets, Crncery Stores-445 I I
Couvcnience Stores.445 I 2
Spccialty Food Srores-4452
Bccr, Winc & i,iquor Stores-4453
Itealth & Pcrsonal Cars Stores-446
Plraluracics & Drug Stor.es-4461 I
Co.srnctics, Bcauty Supp, perlirnie -44612
Optical Goods Srores-446 i3
Other l-lealth & Per.sonal Care-44619
Gasoline Stations-447
Girsoline Sration.s rv/llonv Storcs-4471 I
Other Gasoline Statiols-447 lg
Clothing & Clothing Accessorics Stores-.14g
Clothing Storcs-448 t
Men's Clothing Stoles-448 I I
\Vorrre n's Clath ing Stor es-448 I 2
Children's. lnfnnts, Clothing-448 I 3
I;arnily Clothing Storcs-44S l4
Clothing Accessor"ies Stores-448 I 5
Other Cloihing Stores-448 l9
Shoe Stores-4482
Jcwelry, Luggagc, Leather Goods-4491
Jewelry Stores-4483 I
l,trggage & Lcather Coods-44832
Sporting (ioo<ls, llobby, Book, Music-45 I
Sporting Coods, Hobby, Music lnst-45 I I
Sporfing Coods Stores-45 I I I
I'lobby, Toy & Came Stores-45 I l2
Scr.ving Iliece Goods-45 t l j
Musical ln$trunrenr & Supplies-451 l4
Book, Periodical & Music Stores-45 l2
I3$ok Stores & Nervs Dealers-45 l2 I
Book Stores-45 t2l I
Ncws Dealers & Newsstands -4Slllz
Prerecorded Tape, Cf), Record-45 122
General Merchandise Srores-4 52
Department $rores, Excl'I.eased
Deparlments-4s? I
Other Gencral Merch. Steres-4529
Miscellt[esus Store RUi6ileis-4j3
Florists:4531
Offi ce gupplies, $rariogery, Gi fis-;li.j2
Office $upplie.s. 4 Slalioncfy-4s j ? I
Qift. Novchy & Souvenir Srores-4j322
Used Mcrcharidise Stores.4533
2015 Dcnrnrril
(Consunrcr
lirp.)
49,5 5i,-s08
46.274, I 88
3,279.320
6,2 t.1,838
22,t77.725
26,2t7,69s
20,884._143
t,778,041
I,189,43 r
2,365,870
59,5 25,480
4_l,i58.849
t6, t66,63 I
24,812,i45
13,477 ,864
704, t4-1
3,01t,275
695,912
7,263,350
602,lsl
I. 17 t.00.'i
2,161,205
9.t71,276
I, I I 7,4s9
r.053,8t7
I 1,583,696
9,i53, I 6 I
4,98 t,46i
2,5 r 8,868
899,83 r
952,999
2,2i0,s35
1,998,8 t4
1,8t9,627
179,187
23t,72r
65,527,t55
26,629,260
38,897,895
r6.05s, t81
_s41,812
7,405,45 t
3.479.82A
1,925,61I
1,341,052
201 5 Sulrpl^y
(ltetail
Srles)
44,529,573
38,572,300
5,c)57,273
r 5,369,485
818, I 74
10,573,777
7, r 59,605
9s8.A12
7i0, I 28
t,726,0A2
r67,395,48s
8'1,.5.3 1,532
82,863,953
j,s40.007
2.'t t5,7 ta
204,624
4.58.20_l
237,5t9
1,46 t , te7
0
354, t67
441,644
382.65 3
382,651
0
t5,688,524
12,959,694
I r ,185,260
t,076.680
0
697,754
2,728,830
2,728,830
2,728,830
0
0
20,967,88 t
4,739,923
t 6,227,958
5,204.68 I
2_s6, t60
,184,666
0
481.666
1,500,94 t
t5
2.3.3 Overall Retail il{urlcet Oppartunities
The retail market potential for Ellensburg combines many different facets of the data gathered
above. Retail markets depend on both quantitative and quaiitative information. Morcover, just
because there is retail market potential for a potential retail store type in no way ensures success
of that store type in the community.
There are nlany reasons why a business might succeed or fail, and the retaii ma-rket is but one of
those factors. The days of the downtown competing with suburban locations for primary retail
have long since vauished. The major "pro" of keeping all retaii in the community is that oncc a
shoppel has left, they have left for the day and their money will follow. This section explores
retail development likely to develop in subulban locations in Eilensburg.
* Fantily clothing - This category includes stotes such as TJ Maxx, Ross, and similar type
siores ihat catel io all family inenibers. They typically locate in suburban market
developments. With over $5 miilion in leakage fi'om the primary trade arca, this could be a
srrhtrfhqn nnnnrhrtrifrr fnr Fllenshtt"- A cfnra nf eimiior trno lthnrrrle trnliLol.-r n ^L4:h\ ^^"1.1DLrvuiLori uHyui iliriii/ jvi lirwrLouuiS. j i oivi! vi oillllt4l L/yv \uruu51t urlltAllj G !II4rIt,, uuulu
also work in a downtown setting.
t Auto Dealers - Ellensburg is home to a number of highlv successfrrl auto dealerships, though
not all auto brands are currcntly represented in the market. There is an opportrmity for new
car dealerships that would likely develop in a suburban location. There is also a growing
trend of downtown auto dealerships decamping to suburban locations for better exposurc.
e Electronlcs - vVhiie Eiiensburg is ieaking saies in the eiectronics category, this store type has
proven to be probiematic as of latc with the demise of Circuit City and the bankruptcy of
Radio Shack. A regional elechonics store may be successful based on the markei leakage.
. Phannacies - Surprisingly, Ellensburg leaks sales in Pharmacies. This could be a trade of
the ietail dollar for in-store phannacies at stores like Fred Meyer or, more likely, a signal ior
additional dernand. The locaiion is likely to be suburban and will have iittle io no impact on
the downtown pharmacy in Ellensburg.
t Hon'te Improvement Stores - This is an intriguing category for Ellensburg in so far as
independent garden dealers, haidwaie stores, and similar store types have proven to be great
for the community. A home center such as Home Depot might be plausible based on these
nrrrn-L-to lrrrt rr.,nrrll l.il-ol=r L*tra c nccc*i:'o )*+nr+ ^'. --'i-+1...- :.-.A.--"-^.-^1-.^+ -.^n.^.n--1--.---+.-
General Retail - This category includes stores iike Fred Meyer, Target, and Walmart.
Ellensburg currently has a high quality Fred Meyer in very close proximity to the core of
downtown, although separated by storage and warehousing uses that would not encourage
walking between the two. Retail leakage indicates potential for some degree of additionai
general retail. The impact of such a store on downtown wouid be minimal and would likeiy
benefit downtown Ellensburg and the commnnity as a whole as it would retain customers that
are crrt:retrflv leavins the commrrnitv to shon irr Vakima metrn Seaffle nr \)(-Ienatchee:rr . .4aiiii*, vt vr ' r
a
l7
Ovemll, this study looks at a very conservative capfure scenario for leaking r.etail sales in severalways:
' Only counting existing leakage in both trade areas and presuming no population growth inthe primary trade arca (which will continue to grow);
' Only counting local and regional population - not visitors (who comprise over 15Zo of thecustomer base);
" Using a20D/o capture rate used, leaving 80% of market leakage to continue to leak elsewhere;
t Using a very conservative $200 per square fooi estimated sales across all retail categories.
The supportable square footage rinder this scenario is 95,000 square fbet of total retail in theoverall trade area. Suburban developers are likely to use more aggressive numbers, Ieavinganyone looking at downtown to focus on roughly a third of this numb"r, Even still, this couldsupport significant expansion of the downtown's retail footplint by simpiy '.freezing thedemand" in current tirne.
2.3.5 Key Housing Market Opportunities
Unlike retail market analysis, housing markets are much less precise to unclerstand. Using theprojections for the primary trade area for population and household growth it can be assumed
lMJh. Eliensburg market will add tzO additional housing units per year in Ellensburg or 600 by20.?a' Building permit data reported through the city of Bllensbuig corroborat., tii* numberwith the avetage of 55 new units (conservative estimate) coming online each year.
National trends in housing indicate increasing interest in downtown living both with millennialsand empty nesters. With Ellensburg's young average age of 30 and large proportion of collegestudents, there is a potential market for altemative nnas of housing srich'as'iofts, condos andapartments' A simply allocation model that capfures only 5o% of the demand for future housingin the market would yield 150 new units thai do not conform to the traditional single-familyhouse' This estimate for additional downtown housing is a bit mor€ aggressive than the retail
assessment but the national trends point toward growth in this area anO niw product coming online conoborates these national trends. More detail as to the location of this housing is shown inthe pians below but they will generally cluster in upper floor units in the core of downtown andin new mixed-use development between downtown and Central Washington University.
2.3.6 llotel Market Opportunities
Ellensburg is home to ten.hotel l1gg.rtlg, with a total of 682 hotel rooms. The occupancy rate
l"t:t: all of these properties is 58%, which is slightly lower than the national stanJard of 62%.It is important to note, however, that this occupancy rate accounts for some ageing propertieswithin the city limits of Ellensburg and that n.* ptopl.ties experience higher o.ripui.y.
The same is true for the average daily room rate in Ellensbnrg, which stands at $87 per night andis lowerthan the national average daily room rute at$roa fier night. Again, ageing properties
can account for this figure. More importantly, Eliensburg has .*p"ii"n".Jun in.irurJ in averagedaily rates, revenue per available room, und o..opun{, rates,' The Kittitas County Tourism
19
a
a
2.4 Overall Market Obseryations and Conclusions
The following conclusions are based on the market evaluation above. These conclusions also
underpin the recommendations that will fo11ow in Chapter Three.
r Ellensburg has made significant investments in both downtown and torirism reach and the
slrccoss of downtown is reflected in the breadth and depth of the customer base.
Central Washingion University and downtown Ellensburg are inextricably linked, and the
community should explole ways possible to continue to reinforce and grow those
connections.
Growth will continue in Ellensburg. This is inevitable. The market data indicates potcntial
for both suburban and downtown growth to coincide. The days of downtowns and suburban
iocations "competing" foi'the customel dollar are o.,'er. If Ellensburg can retain a custorner ilr
town who might travei io another markei, it wili be a much easier task io get that shopper
loyal to downtor.vn. Smart suburban retail development generally wiil not negatively impa.ct
downtown.
Ilcusing is going to play a major role in the futuie of downiown Ellensbiirg. The irends all
point to ongoing success with downtown housing that not only caters to students, but also to
empty nesters and young professionals.
The cirLniricai data noinis io increa-sino room rates- occunancv. a.nd revenr:es that in-<iicate'__- -'__r__ r-'_"_ -'--__'p ---"r'"-J,
strong potential for a hoteilinn that would serve as a complement (not competition) with
existing hotels in the community. To avoid being competitive with existing properties this
hotel should be iocated in downtown Hllensburg, Concepts for this are shown in a later
section of this report.
Ellensburg has a distinct opporhrnity to "curate" the growth of the community and to expand the
footprint of its downtown to better connect the dots befirreen attractions. This will be explored
later in the report.
ri
21
-- '1-;- t -'
$";'
.e," 1t'+
'${- frt:-ts#
t
I
,r,{b.'k-;Y,;r
,}
: .&- .a. -pt ,t\i . -.:^i ;' 'F
--'.t fr !. .- . .i -... i \,, ,-.
, _ -. .e:r;,ti,-.
j)q: nI?
'$:a"
{r
f!
.*.r
$\s
I
t*
i 'L'''
.. : ^'
rnc\
ia
fi
*";
,;i.
1r_::;i--h:attt{;:
,ii,$.ssr
#-
t :,. ,. :.
$-j* .' -,jn * l*i,i
i--,
Ez
s
'.\
rl$
5
'r
.:
?r)
!:
j
z
!
o
.;i
!(i:
€U
z2cdaz3l33
IHI
-t
E
:1
Bo
,)-
z
o
o(,
Io
Boll
q
j
E
p
(JU
5
o
=aa
!.)
q)r\
.9l{r
IB
alJ?ii
I
I
l.,ra, r" -1 t: tr..1 r!
;r.i .nl ,i;...r.*
' '. ,/ ".trr, , lrl
.:rir;.r,?. ., iln /:
?';ii,ilr:!
,'r :!:, ':, i1t ',ti " Z.!,r'ir:
$
o*1'*.T**o,
Ii--'' it.,,' 'r'. ,,.r, ;"-'i..rr.r .' r', r , I j. rr
..1,i;.''Lt" ,: "-
,lb. ., e tt,(r!-,..,,1 -
, r: rl :r.t,;t.- t: i'iJ. "/, rl :rr,1.ltr_g \i.
ii
'|t ,t ;t':i1 :irt ri!
:il
I
1'!;
, -t: ,.
, a:
; , ;)..
..iii'irtrl
,i4
I
l-
-&.
i
rl
'l
IReeenl Sscre*ses
Proiecls in Progresr J
t4!t] .'-'
llilfl.:iJ
Figure 7: Recenl Successes and Projects in Progress
25
4'1'2 ContinuetopttsueandpromoteupperJlaormixed+tseelevelopment. Highpriority.
The private sectot' opportunities are shown in three categories in Figure 9 on the following page:complete, in progress, and opportmity sites/buildings. ih"r" ur" nine opporrunity buildingi iclone opportunity site and each is further explored either expiicitly or. roor* generaliy depending onthe nahrre of the building or site. Ellensburg should consider-an opel house ',live iowntovm,,event to promote dor'vntown residential development opportunities. The event should be an openhouse of existing residential units in clormtown to show both potential residents and developersthe potential for additional living in the community. Many peopte simply haven,t experiencedwhat downtown living can be like. Sorne cornmunities have even done "mock" upper floorhousing with fumishings from local decorators to showcase what downtown living could be likein a particular building.
4'1'3 Wotk to buitd Etlensburg Guteway at corner of Main sul Third. Mec{iunt priority.
Cr"rrrently the comer of 3'd Avenue and Main Street is an existing parking lot paved with concretepavers' Figure 9 shows that the same number of par-king ,pu"-", can bc moved to be on streetparking, opening up the area for outdoor dining uni un ut-truitiu" clowntown gateway sign at thenortheast corner of the intersection. The restrooms at the southwest comer. of the intersectionshould be relocated to the center of town as outlined in recommendation 4.1.1 above.
)7
4.1.4 trmplement co-u'orleing space and potential malcers space.
Co-working spaces have moved from what sorne might considel a fad into a full-blown national
trend with over 80% growth in available spaces during the past two years. According to the
Commercial Real Estate Development Association repod: Between 2005 and 2014 the number
of co-working spaces has gone from 1 to 781. Deslanag monitors co-working spaces nationally
an<i cites that 5A% of existing co-working spaces wiil expand in 2015, 4.5 new co-working
spaces are created each day, and245 people become members globally each day.
Eiiensburg has muitiple opporhrnities to capitalize on this growih whiLe building on partnerships
within the Chamber of Commerce, with Central Washington University, and even with the
creative community that thrives in Ellensburg and Kittitas CountS'.
Reinro deirrirro infn f he cncci[in rennmmenriafi,rno if ic imnnrloni fn lraci- t^ rlafi-a h^*" -.^1" ^f*-^ ' ..^b elrvrru, ^r ^u (ruPvr rs !v uvlrrlv ^^v YY wqvrr vt
these spaces work, as semantics can sometimes get in the way of truly understanding the purpose
of tirese new mociels for ihc workpiace environmeni. it is also important to icnow that, although
their definitions are provided below, the fluidity within which they can function in a space is as
creative as the very ideas themselves.
Co-working spaces provide a place for individuals or small companies to work in a shared
environment. Companies can interact with one another in infon'nal ways, form coilabcrations, or
-:,-^,.-l-- -1---.- :.- rl ' ' 1siilipiy silaie iii ttre cieatrve atmosphere oi tne space. Uo-workrng spaces may host events and
activities, but rarely provide fotmal business coaching. Such spaces provide conferencing
capabilities, shared printers, a kitchen, restrooms, and most importantly high speed internet
access,
Incubator spaees a.re also places w.here businesses co-habitate as weii. A key difference bctween
co-working and incubator spaces is the level of suppcrt provided tc grow businesses. These
spaces frequently have a higher education partner thai is heiping to cultivate and coach
businesses toward success. Many incubators have the desire to "graduate" businesses fiorn the
spacc. There is already an incubator space in Ellensburg, so ttris approach rrtay nut be thc most
appropriate for downtown, although the trend is continuing to evoive into other kinds of
incubators.
Accelerator spaces provide a struchred way to o'graduate" companies, often within a specified
period of time, Usually, accelerator spaces receive significant support from venture capital that is
directly investing in the start-ups. The goals of an accelerator is to "spin out" successful
venftites. These spaces tend to gravitate around like businesses that have collaborative
capabilities.
Makerspaces are physical locations where people gather to share resources and knowle<lge.
Unlike the spaces described above, makerspaces focus on projects and fabrication, Conseqnently,
makerspaces provide tools and facilities for the makers. While expeds or higher education-
affiliated advisors might be available, makers frequently get help fi'om other users. These spaces
began to be associated with fields sueh as engineering, fabrication, computer science, anc{.
graphic design. Many makerspaces have higher education partnerships who desire to create an
29
4.2 Expanding Success
4.2.1 Begin to look at downtown as a broacler City Center
Figure 9 on the following page illustrates opporhrnity sites in a much brcader context than thedowntown core plan shown in Figure B. Th; .itm ur" divided into sixteen sites labeled as LevelI opporfunity sites and ten sites labeied as Level 2 opportunity sites. The levels are to providesome idea as to which sites are more likely to develop in the shorter versus longer term. It in noway implies that a Level 2 opportunity might not riseirp to be a very early devei-opment project,
Thc sitcs are also marked as to whether they are vacant land or lots, are undenrtilizecl propcrtieswhere the existing use may not be consistent with a denser and developed downtown, or arepropetties where the ground floor may be occupied and tlie upper floor is vacant. whenexamined as a whole, downtown Elleniburg cun b" viewed to extend to University way to thenorth and across Water Street to the west. The City should adjust the zoning for portions ofWater Street to expand the downtown core.
4,2.2 Partney with existing and neru investors on underutilized sites iclentifietl by priority inthe plan.
The single best way to explore redevelopment of unclenrtilized sites and bqildings is tocommunicate with property owners. Many owners simply do not know that their properties havea higher or better use or may not know where to begin on considering renovation, ,irhile othersmay havc no interest whatsoever in pursuing investment at this tirne.
The Downtowners can continue to rneet and work with property owners on a case-by-case basisby. answering questions, contemplating partnerships, and offering incentives to advanccredevelopment' some communitiei have cbntemplatld creating incentives that treat downtownbuildings as a community wouid any other infrastructur" opfohnity. In so doing, communitieshave implemented ADA grant progiams to bring buildi"g;;; to code, created sLrea sprinklersystems that allow for a number of buildings to enjoy the benefit of this fir" ,uffr.rsion codecompliance or installed shared elevator space for upp"t floors flinded through public or quasi-public entities' some nses may be ideally suited for property irro., so that higler and better usescan come into downtown Ellensburg. Many _of these opportunitie. "r. ,.i*i"t to propeftytrades along Water Street where there are uses that should Le off the street and in industrial areasof Ellensburg' The Kittitas Reclamation District, the food bank, and storage lots would probablybenefit from locations that are more efficient.
31
4.2.3 Host an investwentforv"m in the contmunity,
The Downtov,'ners shculd collaborats to ccnduct an investrnent forunl in the conmnnity for
potential investors. This forum can provide potential business omrets with a profile of the
market in Eilensbulg, available properties in the community, guidance on suppolt services
available to potential businesses through a variety of paftners. The eveirt should last no longer
than two hours, offer refreshments, and give a brief overview of the following:
e Representatives of the Downtowners shouid present findings of this market shrdy and
recomrnendations.
" City staff can share the support services that the City of Ellensburg can provide.
. F.llensburg Downtown Association can discuss its program of work and assistance.
o Private Sector Prope-rty Owners/Co-mrnerciai P.eal Estate Represeniatives should provide an
^--^-_-i^--- ^t tL^ ^^^^^ ^-.^:1^Ll^ :- ntt^--L.,.-^ ^ l^-j^f ---^^..^:^ ^f l^^^:-^ L^^:^^ ^-J :fUVCTVTgW Ul Lllg SIJ4l"c dV4rlclultr ltl rjlrtrtlsUUIB, d UII[iI JylIUPJl> Ut rtj4srrlE Vd.Jl!i, d.llu ll
possible, any incentives they have to promote locai business,
n The Kittitas County Chamber of Commerce and the Ellensburg Business Development
Authority can provide information on the overall economy of the county, services provided
by each group, atrd resoi:rces for business star'r ups.
e' The Small Business Development Center and/or a SCORE Association chapter should
provide intbrmation on brusiness plan support, start-up assistance, and additional seruices
they provide. Ideally, the organizations should prornote a f,ollo.r-up consultation da,v in
Ellensburg so attendees can sign up for appointments.
" Existing businessqs should provide an overview of their personal experiences doing business
in downtown Ellensburg (with a focus on the positives and helpfui hints).
The Downtcwners shouid ie',rerage tirese parfners to help piomote the event. The goal is to reach
out to anyone interested in investing or staiiing a business in Ellensburg.
4,2.4 Create an investment "club".for Ellensburg
Ellensburg should also explore a funding program that could incorporate a modest return on
investment for participating in an investment club for buildings and sites in the community. The
for this type of investing, The SEC has just released those parameters. There is also nothing to
preclude local investors to create a more traditional investment program or a property renovation
company with the expectation that there will be a return on investment to the padners. In some
cases these oporate independently of the city an in others there is a partnetship stnrcture to
implement a plan such as this.
It is important to understand that this ftinding recommendation is designed to augment existing
A,-l:-^ ^-+:^-- +L^+ -,--' A.^* +-^.l,i+i^-^! L^.^l- E-^---:.- ^ r^ -!-r- ---I f^l^-"^l r--- --.-lir- ^ ----|lin(jing OpliOnS'aiial Vai-y ii'Uiii ttauilionai UAIiK llnallulliB [U staLc allu Ls(.ttrli:tl td^ UlElllts. AIry
investment fund is best used to ieverage other financial tools available for a project.
33
4.3 Connecting the Community
4,3.1 Implement ueative place-making
Creativc placc-making works with community members to bring together arts and culture in
ways that connect physical space to needs in the communify. The;oaf of this effort would be to
foster broader expioration of downtown by visitors while show.uring the talent of a local artist.Ellensburg should explore wor-king with an organization like the nonprofit pomegranate Center
based in Seattle that explores creative place-maling in communities as a partnership effort.
Creative place-making projects could be incorporated into the town center as well as createphysical corurcctions between CWU and downtown Ellensburg. Today, key stakeholders are
working on an exciting program to connect through a public art program to create "markers,, thatwill be located in a variety of locations to explore between Oowntown and campus. The concept,
dubbed "Project Brilliance," will implement reflector art pieces from the laie Dick Elliott, arenowned local arlist to be placed in strategic locations throughout downtown Ellensburg toultimately connect the Old Heat Plant, slatecl to become a visilor's center for Central Washin[ton
University, with the core of downtown. Figure 1 I on the following page illusirates the potential
locations for these installations on key corners throughout the largei do*rrto*n ur*u.
4.3.2 Continue partnership with Centrat l{ashington {)niversiry tu bring investment into the
core of downtoh,n aver time whether throagh progrn*s oi capiral jrojects.
Central Washington University is a strong partner with the Ellensburg cornmunity, and its
sludents represent a significant portion of the customer base in downtown. Over time, theUniversity and the Downtowners should seek partnership efforts that may bring programs or
even capital projects into the downtown. Some of the ideas expressed in other recommendations
ofthis report could be potential partnership projects.
4.3.3 rruplement bicyclefriendly streets as idenffied in prior plans,
Ellensburg has worked on bicycle friendly streets and the d.owntown is very navigable bybicycle' The community should continue to implement these important recommendations anclwill implernent new bicycle racks that have been designed in similar style to existing quality
downtown street furnihrre.
4,3.4 Implennent circulator transportationfrom CWTJ through downtown to hotels.
Central Transit already operates a fixed route system in Ellensburg. Over time, the possibility ofa circulator that connects the local hotels through downtown and onto Central Washington,s
campus would be an excellent way of creating a regular service for visitors to the community.
The potential route is shown in Figure i I below.
35
4.4 Enhancing the Visitor Experience
4.4.I Reiocnte visitors' centet' to the core of downtown"
Eiiensburg shouid expiore the possibiiity of a visitors' center in <iowntown. The Weiis Fargo
Drive Thru could be an ideal locaiion for such a facility as it is in the heart of the community,
offers "storefront" convenience, and could also provide public testrooms in the center of
downtown.
4,4.2 Implement tltorough wayfinding sigrcs.
ln the rnost general sense, wayfincling is the process by which we navigate the world, Whether it
is our daiiy commute or a Joumey to an unexploled locale, we rely on oues, habits, pattems,
landmarks, and verbal and visual directions to establish and confirm a working knowledge of onr
environment.
A cornmunitv wavfinriins svstein ta.kes these cr.tes ancl crcate,s a ,seamless svstem of signs. kiosics,'J 'J -t'-'^"
and markers designed to guide visitoru to destinaiions, remind residents of local offerings,
iaciiitate communiiy engagement, anci achieve communiiy-specific goals. A wayfitiding sysiem
typically feafures various sign types including gateway signage, diLectional signage, parking
sig;nage, pedestrian signage, as well as maps and information guides.
A typical wayfinding system utilizes a community's marketing brand graphics and includes
gateways, vehicLrlar and pedestrian directionai signage, street banners, district and parking sigtis,
r :rr:- ,.,1- - ,-- -,- 3:-' C---.---ai-.--11-:--1-- Ftl----l - t--- --.- J-L-f , --,4.-l :--- -:- - L1- tbuiidirrg inai'Kgr'S, aild iiiioi'irlatiuirai KtOSiiS. DiieilsDurg iias SOIile QaIe& wayluluurB srglls urar
are difficult for the motorist to read and rellect older graphics for the community: Furthermore,
these sigus only begin to appear once a visitor is already in downtown.
It is imperative that Ellensburg implement a compleie wayfinding plan along with a phased
implementation plan to eurate the visitor experienee througli dowrrto'wn. Exarnpies of
wayfinding from another are shown below in t')
Iyeicnl Sign: Fluled Past St 1{
ffi
i:.-"
ciltl-l
ffiffi
r**"..
T
Ir
l$li T
nlt:t 0lyl-2 dit r{
i-;'!.1; rl,:1'1 ffi!.'F
ffi@
3.!-'
hw4 hw6dJrrE& !nFc*
$al!X* a.rl0
E+E-n 14+-C
Figure 12: Example of W*yfinding Planfrom Greet'mood, SC
37
traveiers are finding that hotels with character located near restaurants and shops are more
appealing than standard hotels.
The community should also explore some creative meeting space that would accompany thehotel. This could be part of the community center mentioned in a prior recotunendation or a
stand alone creatively adapted facility, trdeally, the meeting facility would be able to
accommodate more guests than the hotel itself to drive traffic tJother accommodations in the
community. Figure 13 shows several options for such a facility in the vicinity.
39
5,0 Conclusion
In order for thris plan to be successfr.rl, it mnst have speci.fic responsibiiities an<i a consensus as to how
thosc responsibilities will be implemented. Several points should be considered:
r The Downtowners will ultimaiely play a clitical role in the implementation of the plan. Its primary
role will be as a lacilitator between thc representative parlners involved in this plan that comprise
the group.
+ This plan is very forward thinking and no one agency can carry the workload by itself. This
should include very specifie actions strategie-s and realistic timeframes. A-n oppcrt';nity must be
made to pair attainable goais with rcsponsiblc parlies while also identifying funding strategies for
each task.
c A Downtowners "sunlnit" shouid be held every year to evaluate the progress of this effort an<!
share it with nanner stakehoiriels and the oi-rbiic.F - ------r--__--
The attached "Strategy Bohrd" summarizes ali of the projccts and recommendations included in the
Market Study and Strategic Plan for Downtown Ellensburg. The board is designed as a i,vgrking
document for benchmarking and ongoing evalnation of the implementation process. Each
recommendation lhat is presented in brief on the strategy board is sr-rpported in recommeirdations
above.
5,1.1 Strategies and Visions
Each of the plan strategies and visions are cutline.C in tlie str"aiegi, bcarC- Ii is irnpchani io lcme mtrci
the ultimate marketing and developmcnt strategies that each project supports. Of course, each of these
strategies is linked with one another, but failure to achieve any one goal does not negate the ability to
achieve others.
5.i.2 Time Frames
The projects are divided into three periods. The first series of projects are demonstration projects that
should begin immediately, For the most pafi, these are simple projects that rvill be highly visible, have
significant impact and shouid be completeci within ihe firct year after the plan is adopted. The second
set of projects is labeled "next steps." Some of these are more advanced projects while others are
continuations of projects that began during the demonstration period. The next step projects shoul<i be
completed within the second ancl third year of the u1an. The final steps are lons term and f-orward
lrllfiKrng. r fley ffray cvorve 1nr0 sfloner [erm projecIS as oppoflunllles plesen[ Inemselves.
The strategy board and its recommendations represent a "living document." As time goes by and
implementation proceeds, some priorities will shift while other ones will arise. The implementation
strategy board shou-ld be evaluated periodically and no less than annually. This evaluaticn process will
allow for finished tasks to be indicated on the board, for responsibilities to be shifted between parties,
and for time frames to be adjusted for individual projects.
Ellensburg has a tremendous track record of innovation and success. The ongoing commerciai success
will depend on continued partnerships among many different groups. It is only through this continued
spirit of partnership and commitment to a vision that the recommendations in this study can be
successftil. Fortunateiy, Ellensburg is poised to succeed in these efforis as it has in so many others"
/ttf