HomeMy WebLinkAboutResolution_Consor_TO1_Campaign ServicesKITTITAS COUNTY
DEPARTMENT OF PUBLIC WORKS
2023 AGENDA STAFF REPORT
AGENDA DATE: September 5, 2023
ACTION REQUESTED: Request to approve a Resolution to authorize the Chair's
Signature on Task Order No. 1 with Consor North
America, Inc. for Public Works Campaign Services
BACKGROUND: In December of 2022, Public Works solicited for On -Call
Consultant support from firms for various services. Consor
North America, Inc. (Consor) submitted for Public
Outreach Services and Public Works entered into a
Professional Services Agreement with Consor in January of
2023.
Public Works has noticed the Board of County
Commissioners of the need to begin vetting proposed levels
of future service assuming levy rates are to remain
unaltered or that the current service levels remain in place
with a Road Fund levy lift.
The scope of work and fee supporting the 2024 Road Fund
levy election is now finalized and being presented for
Board of County Commissioner consideration.
The proposed scope of work cost is in the amount of
$85,840.00.
INTERACTION: Public Works.
RECOMMENDATION: Approve the Resolution to authorize the Chair's signature
on Task Order No. 1 with Consor North America, Inc. for
Public Works Campaign Services
HANDLING: Return one original to Public Works.
ATTACHMENTS: Resolution; Task Order No. 1 with Consor North America,
Inc. for Public Works Campaign Services
LEAD STAFF: Mark R. Cook, Director
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DEPARTMENT OF PUBLIC WORKS
Formal 'Task Order Document
CONSOR NORTH AMERICA, INC.
Task Order Number 1
Maximum Amount Payable $85,840.00 Completion Date 12/31/2024
The general provisions and clauses of the Master Professional Services Agreement for On -
Call Services executed January 9, 2023, shall be in full force and effect for this Task Order.
Location of Project: Kittitas County
Project Title: 2024 Road Fund Levy Election
Description of Work: Consor North America, Inc. shall provide Public Outreach
Campaign Services to support a 2024 Road Fund Levy Election. See attached Exhibit I
(Scope of Work and Fee) for detailed description.
Cost Breakdown: Included in attached Exhibit 1 (Scope of Work and Fee) as described by
Task.
Completion Date: 12/31/2024
Agency Signature:
Date:
Consultant Signature: Cad- Date: 8/28/2023
EXHEBIT 1:
Task Order No. 1
CONSOR NORTH AMERICA, INC.
2024 Road Fund Levy Election
Public Outreach Camaaian Scone of Work
TASK ONE: RESEARCH
Public Works (COUNTY) staff will provide a listing of elected officials and key community
members for CONSOR (CONSULTANT) to interview. CONSULTANT will advise on
potential interview candidates and develop interview questions designed to elicit a likely
level of support from interviewees towards increasing the Road Fund Levy amount.
CONSULTANT will interview 12 to 15 people over the phone and compile the responses into
a summary document and meet with staff presenting interview results.
DELIVERABLE: Interview summary with a presentation of results to COUNTY.
BUDGET: $9,537
2. TASK TWO: FOCUS GROUP DEVELOPMENT
CONSULTANT will meet with the Board of County Commissioners in an open public
meeting (scheduled by COUNTY) discussing likely critical stakeholders, key public officials
and influential community members discussing formulation of focus groups. The focus
group participants will be recruited randomly from voter lists and will be solicited
specifically to examine the state of transportation assets in Kittitas County and test proposed
levels of service as advanced in the COUNTY's Ten -Year Asset Management Plan.
CONSULTANT will conduct two in -person focus group sessions with up to 10 participants in
each session and will inform COUNTY of focus group results and advise any suggestions
impacting the proposed levels of service or levy vote schedule. This task includes
recruitment, focus group moderation, video and transcripts, analysis, a full report, and a
presentation.
DELIVERABLE: Results from two focus groups reacting to proposed transportation levels
of service and recommendations for any necessary adjustments to proposed service levels;
topic guide; report and presentation
BUDGET: $25,638
Pagel of 2
3. TASK THREE: CONDUCT COUNTYWIDE TELEPHONE SURVEY
The CONSULTANT will conduct a statistically valid countywide telephone survey of likely
voters to gauge the level of support for the Road Levy and to test messaging. The
CONSULTANT will work with the COUNTY to develop 5 to 7 survey questions and the
CONSULTANT will conduct and report the Results of the survey. The CONSULTANT will
target approximately 200 likely county voters in the survey.
DELIVERABLE: Survey; Results from the survey presented in a report and PowerPoint,
both in graphic format.
BUDGET: $23,990
4. TASK FOUR: DEVELOP THE ELECTION MESSAGE AND CAMPAIGN MATERIALS
Using results fi-om Tasks Two and Three and any COUNTY adjustments to proposed
transportation levels of service, develop the election message and outreach campaign
materials. This task will include developing a campaign theme, potentially up to 5 top level
messages, and up to 10 supporting messages. Materials will include one printed and
electronic fact sheet, website content, social media posts, and FAQs. CONSULTANT will
present draft election theme, messages, and draft campaign materials to focus groups from
Task Two and advise COUNTY of any desired adjustments from focus groups.
DELIVERABLE: Election message and campaign materials.
BUDGET: $18,370
5. TASK FIVE: DEVELOP OUTREACH CAMPAIGN STRATEGY AND IMPLEMENT
CONSULTANT will prepare an outreach campaign strategy and implement the campaign
with support from COUNTY. It is anticipated that various outreach techniques will be
utilized such as telephone outreach, enlisting levy champions to communicate messaging,
webinars with questionaries and other proven industry techniques. CONSULTANT will
advise the COUNTY on where to target efforts and the probable costs of each outreach
element. COUNTY will lead or support CONSULTANT efforts as identified in the campaign
strategy. CONSULTANT will identify who is to lead securing various campaign products
(CONSULTANT or COUNTY) and any third -party vendors likely for support.
DELIVERABLE: Road Fund Levy election campaign materials and delivery of the election
campaign; campaign schedule.
BUDGET: $8,305
TOTAL BUDGET for TASK ORDER NO. 1: $85,840
Page 2 of 2
BOARD OF COUNTY
COUNTY OF KITTITAS
STATE OF WASHINGTON
RESOLUTION NO. 2023 -
AUTHORIZING CHAIR SIGNATURE ON TASK ORDER NO. 1 WITH CONSOR NORTH
AMERICA, INC. FOR PUBLIC OUTREACH CAMPAIGN SERVICES
WHEREAS: Kittitas County Public Works (Public Works) procured on -call professional Public
Outreach services from Consor North America, Inc. (Consor) in December 2022; and
WHEREAS: Public Works has the need to begin Public Outreach Campaign Services supporting a
2024 Road Fund Levy Election to continue servicing the road network of Kittitas County;
and
WHEREAS: Consor and Public Works have finalized a scope of work for a Public Outreach Campaign
for a 2024 Road Fund Levy Election; and
WHEREAS: The prepared scope of work and fee for said Public Outreach Campaign for a 2024 Road
Fund Levy Election is in the amount of $85,840.00.
NOW, THEREFORE BE IT RESOLVED that the Board of County Commissioners, in the best interest
of the public, does hereby authorize the Chair's signature on Consor North America, Inc. Task Order No.
1 for a Public Outreach Campaign for a 2024 Road Fund Levy Election in the amount of $85,840.00.
DATED this 5th day of September 2023, at Ellensburg, Washington
BOARD OF COUNTY COMMISSIONERS
KITTITAS COUNTY, WASHINGTON
Cory Wright, Chairman
Attest:
❑ Clerk of the Board -Julie Kjorsvik
Brett Wachsmith, Vice -Chairman
❑ Deputy Clerk of the Board- Mandy Buchholz
Laura Osiadacz, Commissioner