HomeMy WebLinkAboutLT-2023-007-PUNCH-PROJECTSLT -2023-OO7-PU N CH PROJ ECTS
2023 LODGING TAX SERVICES AGREEMENT
BETWEEN KITTITAS COUNTY AND PUNCH PROJECTS
This Contract, effective January 1,2023 is made and entered into by and between KITTITAS
COUNW ("County"), a subdivision of the State of Washington, and the PUNCH PROJECTS
("Contractor"), for the PUNCH PROJECTS: FIRE HOUSE PROJECT (,,Event,,).
WHEREAS, the purpose of this Agreement is to provide for activities and expenditures
designed to increase tourism,
NOW THEREFORE, in consideration of the terms and conditions contained herein, or
attached and incorporated and made a part hereol the County and the Contractor mutually agree
as follows:
Section 1.of Work
a. Contractor shall provide the services and staff described in its Application for Lodging Tax
Funds submitted to the Lodging Tax Advisory Committee, attached hereto as Exhibit .,A,,
which is attached hereto and incorporated herein by this reference.
b. Except as otherwise specifically provided in this Agreement, Contractor shall furnish the
following as required to perform the services, described in Paragraph (a) above, in
accordance with this Agreement: Personnel, labor and supervision; technical, professional
and other services. All such services, property and other items furnished or required to be
furnished, together with all other obligations performed, or required to be performed, by
Contractor under this Agreement are collectively referred to herein as "Services."
c. Contractor shall commence, perform, and complete such Services in accordance with
Exhibit "B" which is attached hereto and incorporated herein by this reference.
Section 2. Pavment
a. As full compensation for satisfactory performance of the Contractor's Services, the County
agrees to pay Contractor the sum of twenty five thousand dollars (525,000.00) (Kittitas Co.
lodging tax funding).
b' Additional payment terms: The County will make payment to the Contractor only on a
reimbursement basis, as receipts/invoices for any items including marketing and/or
advertising are submitted to the County, not to exceed the sum of twenty five thousand
dollars (S25,000.00) (Kittitas Co todging tax funding).
c. Services/Expenses that are reimbursed must be dated during the current year and finaldate
to submit reimbursements requests is January 10, 202H after this date funds lapse.
d. Requests for reimbursements must be submitted to:
Kittitas county Auditor
Attn: Auditor's Accounting
2023 County Lodging Tax Funding Agreement Page 7
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205 West 5th Ave - Suite 105
Ellensburg, WA 98926
a u d itorsacco u nting@ co. kittitas.wa. us
e. Reporting requirements of your events will be required on prescribed forms from the
County Auditor.
f. Contractor is eligible to claim reimbursement for the following items and amounts only
' Work with a professional agency to develop a cohesive marketing and promotion strategy
. Develop written content for social media, radio spots, and press releases for
newspaper/magazines
r Create graphics and visuals for social media, digital advertising and print advertising
r Betterdefine and expand content on website and improve SEO and search results
. Ongoing website maintenance and social media management
r Fees for boosted social media ads, radio spots, and print advertising beyond Kittitas County
' Fees for social media ads, radio spots, and print advertising within Kittitas County week of
events
r Talent fees for artists, musicians, performers, guest speakers and/or workshop presenters
. Travel expenses for out-of-town artists, musicians, performers, presenters
. Equipment rental as-needed for performances and workshops
g. Contractor is not eligible to claim reimbursement for any items not listed in Section 2 (f) and
is further expressly denied funding for the following items as requested in the application as
defined in Section 1(a):
h. Contractors requesting reimbursement for event-specific expenses shall submit all claims as
no more than two reimbursement requests with supporting documentation.
Contractors must complete the Lodging Tax Reimbursement online training course provided
by the County Auditor's office prior to filing reimbursement claim. Requests for
reimbursement will not be accepted by the County Auditor prior to the training being
completed. The training may be found online at the Kittitas County Auditor's website at the
fol lowing address : http ://www.co. kittitas.wa. us/a ud ito r/defa u lt.aspx
Section Performance bv Contractor
a. Contractor shall not (by contract, operation of law or otherwise) delegate or subcontract
performance of any Services to any other person or entity without the prior written consent
of the County. Any such delegation or subcontracting without the County's prior written
consent shall be voidable at the County's option.
b. Contractor shall at all times be an independent contractor and not an agent or representa-
tive of the County with regard to performing the Services. Contractor shall not represent
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that it is, or hold itself out as, an agent or representative of the County. ln no event shall
Contractor be authorized to enter into any Agreement or undertaking for or on behalf of the
County. lt is understood that the Contractor and the Contractor's staff and employees are
not employees of the County and are not, therefore, entitled to any benefits provided
employees of the County.
c. Contractor shall comply with all applicable laws, ordinances, rules, regulations, orders,
licenses, permits, and other requirements, now or hereafter in effect, of any governmental
authority (including, but not limited to, such requirements as may be imposed upon the
County and applicable to Services). Contractor shall furnish such documents as may be
required to effect or evidence such compliance. All laws, ordinances, rules, and orders
required to be incorporated into agreements of this character are incorporated into this
Agreement by this reference. Contractor agrees to obtain all required licenses and permits,
and further agrees to keep them in full force and effect during the term of this Agreement.d. The County and the Contractor agree that in fulfilling the terms and conditions of this
Agreement neither shall discriminate on the basis of race, creed, color, national origin, age,
sex, marital status, or the presence of a physical, sensory, or mental handicap.
The Services shall at all times be subject to inspection by and approval of the County, but
the County's making (or failure or delay in making) such inspection or approval shall not
relieve Contractor of its responsibility to perform the Services in accord with this
Agreement, notwithstanding the County's knowledge of defective or non-complying
performance, or the substantiality or ease of discovering the same. Contractor shall provide
the County with sufficient, safe, and proper facilities and equipment for such inspection and
free access to such facilities.
f. This contract is subject to review by any Federal or State auditor. Contractor shall promptly
furnish the County or its designee, or such Federal or State auditor with such information
related to the Services as may be requested by the applicable governmental entity.
Contractor shall preserve and maintain all financial records and records relating to
performance of Services under this Agreement for six (6) years after contract termination.
For such duration after the County makes final payment of compensation due hereunder,
Contractor shall provide the County access to (and the County shall have the right to
examine, audit and copy, with or without notice) all of Contractor's books, documents,
papers and records related to the Services or this Agreement.
g. Contractor understands and acknowledges that Contractor is solely responsible for its own
reporting and accounting of all state, federal, social security, and local taxes, of every nature,
arising from Contractor's performance of this Agreement. All compensation received by the
Contractor will be reported to the lnternal Revenue Service at the end of the calendar year in
accord with the applicable IRS regulations.
Section 4. Release, lndemnitv, and Hold Harmless.
The County assumes no liability for the Contractor's actions under this Agreement. Contractor
releases and shall defend, indemnify, and hold harmless the County, its officers and employees,
agents, representatives, attorneys and/or volunteers, from and against all claims, costs, liabilities,
damages, and expenses, (including, but not limited to, reasonable attorney fees) which arise or
may arise or be alleged to arise out of or by reason of this Agreement including:
e
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Any fault, negligence, strict liability or product Iiability of Contractor in connection with the
Services for this Agreement;
Any lien asserted upon any property of the County in connection with the Services for this
Agreement;
Any failure of Contractor, or of the Services, to comply with any applicable law, ordinance,
rule, regulation, order, license, permit and other requirement, now or hereafter in effect, of
any governmental authority; or
Any breach of or default under this Agreement by Contractor
a
a
Section 5. Compliance with Public Records Law.
ln compliance with Washington's public records law, the County will retain copies of any
documents associated with this Agreement, which may be required by law unless legally
exempt from such retention, for any applicable legally required retention period.
b. ln the event a public records request is made to the County for documents created in
relation to this Agreement, should legal uncertainty arise regarding the disclosability of any
documents under federal or state public records laws, the County shall provide notice to
Contractor pursuant to Washington's public records act, chapter 42.56 RCW, to allow
Contractor to seek a court injunction.
c. The County specifically shall not be liable to Contractorforthe County's release under public
records laws of any documents not protected bytrademark, copyright or other law.
Section 5. lnd I Insurance Waiver
With respect to performance of this Agreement and as to any claims against the County, its Additional
lnsureds, officers, agents and employees, the Contractor expressly waives its immunity under Title 51
of the Revised Code of Washington, the lndustrial lnsurance Act, for injuries to Contracto/s employees
and agrees that the obligations to indemnify, defend and hold harmless provided in this Agreement
extend to any claim brought by or on behalf of any employee of the Contractor. This waiver is
mutually negotiated by the parties to this Agreement.
Section 7. Insurance and Endorsements.
a. The County may require through a request in writing that the Contractor provide the County
with a certificate, binder, or policy of liability insurance, acceptable to the County in an
amount specified by the County.
b. Such liability insurance shall be such as will protect Contractor, its employees, agents and
representatives, from all claims, losses, harm, costs, liabilities, damages and expenses
arising out of personal injury (including death) or property damage that may result from
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performance of the Services or this Agreement, whether such performance is by Contractor
or any of its employees, agents or representatives.
Should the County require such liability insurance, the Contractor agrees to provide proof of
insurance prior to commencing performance of this Agreement.
d. Copies of the County's written request and the insurance documents provided by Contractor
shall be attached to this Agreement and by this reference will be made part hereof.
Where insurance is requested bythe County, all liability insurance policies shallbe endorsed
to include the County as an Additional lnsured and shall stipulate that the insurance
afforded by the policies shall be primary insurance, and that any insurance, self-insured
retention, deductibles, or risk retention trusts maintained or participated in by the Parties
shall be excess and not contributory to any other insurance maintained by the County.
Contractor shall furnish the County a certificate of insurance with Endorsement as evidence
that the required policies are in full force and effect.
Section 8 Termination.
The County may, by written notice thereof to Contractor, terminate this Agreement as to all or any
portion of the Services not yet performed, whether or not Contractor is in breach or default. Upon
receiving such notice of termination, Contractor shall, except as otherwise directed by the County,
immediately stop performing the Services to the extent specified in the notice. ln the event the
County terminates the Contractor's Services, the Contractor is obligated and hereby agrees to
refund to the County all monies paid for Services not yet rendered by the Contractor, if any, as of
the date of the notice of termination.
Section 9. Miscellaneous.
Contractor shall not (by contract, operation of law or otherwise) assign this Agreement or
any right or interest in this Agreement without the County's prior written consent.
b. This Agreement embodies the entire Agreement between the County and Contractor, and
supersedes any and all prior oral or written communications, proposals, conditions, promises,
representations, or understandings regarding the Services. No change, amendment or
modification of any provision of this Agreement shall be valid unless set forth in a written
amendment to the Agreement signed by both parties.
c. Notice for any purpose under this Agreement, except service of process, shall be given by
the Contractor to the Kittitas County Commissioners and the Kittitas County Auditor, 205 W.
5th Ave. Ste. 108, Ellensburg, WA 98926. For all purposes under this Agreement, any notice by
the County to the Contractor shall be given to the Contractor's address provided on the
signature page. Notice may be given by delivery or by depositing in the U.S. Mail, first class,
postage prepaid, certified mail, return receipt requested.
c
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d. The section and paragraph headings of this Agreement are for reference convenience only
and are not intended to restrict, affect or be of any weight in interpreting or construing the
provisions of such sections or paragraphs.
This Agreement may be executed in one or more counterparts and by facsimile, each of
which will be deemed an original, but all of which together will constitute one and the same
instrument.
Contractor warrants to the County that the individual signing on Contractor's behalf has the
requisite power and authority to enter into and to perform Contractor's obligations under
this Agreement. Contractor further warrants to the County that Contractor has made no
misrepresentation or misleading statement in connection with this Agreement, and is not in
violation of any applicable law, ordinance, or regulation the consequence of which will or
may materially affect Contractor's ability to perform its obligations under this Agreement.
g. lf any term or condition of this Agreement or the application thereof to any person(s) or
circumstances is held invalid, such invalidity shall not affect the other terms, conditions or
applications which can be given effect without the invalid term, condition or application. To
this end, the terms and conditions of this Agreement are declared severable.
h. The exclusive venue for any action brought to enforce this Agreement or any of its terms
shall be in Kittitas County, State of Washington.
The performance of this Agreement is subject to termination without liability by either party
upon the occurrence, or upon the prediction by the National Oceanic and Atmospheric
Administration, any other agency of the United States Government, or any agency of the
Government of the State of Washington of the occurrence of any circumstance beyond the
control of either party-including, without limitation, acts of God, war, acts of terrorism
within a fifty (50) mile radius of Kittitas County, government regulations, disaster,
pandemic/epidemic illness, strikes or threat of strikes (except that neither party may
terminate this Agreement for situations involving that party's own employees), civil
disorder, or curtailment of transportation facilities-to the extent that such circumstance
makes it illegal , impossible or economically impracticable for the parties to complete the
duties and mutual obligations agreed upon and imposed upon them herein. The ability to
terminate this Agreement without liability pursuant to this paragraph is conditioned upon
delivery of written notice from one party to the other within 10 days of such occurrence or
upon delivery of written notice from one party to the other within 24 hours of the receipt of
notice of the prediction of any of the above occurrences. To the extent feasible within the
constraints imposed by any event of the type described above, the parties agree that if the
triggering event is of apparently or likely transitory effect, the parties may negotiate such
amendments to the agreement that are mutually satisfactory and not otherwise contrary to
law, including but not limited to a change in the dates for completion of any portion or the
entirety of this agreement.
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KITTITAS COUNTY
BOARD
AS TO FORM
TY COMMISSIONERS CONTRACTOR
J usr, ^t Becv-,v\ttN3l+lzt [Print Nam el
l'Tn
\
Co
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Clerk of the Board
','., C)-"..^2,. 'i
'
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Deputy Prosecuting Attorney
2023 County Lodging Tax Funding Agreement Page 7
5t29122, 10:52 AM f,yr,^ri bi+ ' ltLTAC Clerk Review
CLTAC: Clerk Application Review
Current Year Grant
Application
Workshop *
Name of
Organization *
Organization
Address*
Upload Proof of
Organization Status*
Street Address
10630 N Thorp Hwy
Address Line 2
City
Thorp
Postal / Zip Code
98946
PUNCH w9.pdf
Acceptable file formats include: JPG, PDF or TIFF
State / Province / Region
WA
Country
United States
450.62K8
Did you attend the Grant Application Workshop for the current year hosted by the Kittitas County Chamber of
Commerce?
Punch Projects
Yes
No
Clerk Verification *Please confirm whether the applicant aitended the workshop or not.
Yes
No
Organization I nformation
Organization is a:*Business
Non-Profit
(Note: Please submit w-9 for business or IRS Designation Letter for non-profit.)
Click here to view sample documents (redacted).
Project Contact I nformation
First Name*Justin
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Last Name*Beckman
Phone Number* 509-306-9302
..*tsmail justinbeckman@gmail.com
Project or Event lnformation
ProjecUEvent Name* Punch Projects: Fire House Project
Service Categories Check all categories that apply to this application
Tou rism promotion/marketi n g
Operation of a special event designed to attract tourists
Operation of a tourism related facility
Other
Event Dates
Please provide any specific dates, or range of dates, on which your event or project will be held. You may add as many
dates or date ranges as necessary.
Event Dates
Start Dates*
1t1t2023
ProjecUEvent
Location *
New or Ongoing
ProjecUEvent? *
Amount of Funding
Requested *
Funding Request Max 61,500
End Dates
12t31t2023
Punch Projects: 10630 N. Thorp Hwy,
Thorp, WA
Ongoing ProjecUEvent (More than four years in existence)
New ProjecUEvent (Four or fewer years in existence)
$ 25000.00
lfyou selected "Ongoing ProjecUEvent" above this amount may not exceed 10% ofthe total expense budget of
this project.
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Tourism Seasons*From the list below, what season will your project enhance tourism? Select any which apply.
Year-round (January - December)
Off Season (November - February)
Shoulder Season (October or March - May)
High Season (June - September)
Application Questions: Part 1
Please answer each question completely, in the order listed. Please include any supporting data within the
response narrative.
1 | FrojecUEvent Description
Please provide a description of your projecUevent.
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Response 1:
ProjecUEvent
Description *
Video Link
List of lntended Use of Funds*
LTAC Clerk Review
PUNCH was founded in March 2006, when a group of artists from rural central
Washington sought to participate in the cultural exchange resulting from the
emergence of artist-run galleries two hours west in Seattle. From its 1 0-year
history as a gallery in Seattle, to its current initiative as a rural arts collective,
PUNCH has worked to promote visual dialogue between urban and rural ari
communities and seeks to support the cultural vibrancy of rural art scenes by
spurring creative awareness, cross-cultural engagement and economic vitality.
ln the fall of 2021, we signed a lease on the old fire house in the small rural-
community of Thorp and began our post-Covid re-emergence with what we call
the "Fire House Project" - creating a space that now, after our first year, houses a
gallery, outdoor stage/performance area, and an upstairs residency space for
visiting out-of-town artists. Exhibitions in the gallery change monthly and we have
musicians and other performers on the stage Saturdays, May-October. We are
currently open one-day per week with volunteer staff. ln our second year, we plan
to add a hospitality component and increase public programming to include
workshops and more events. Our request for Lodging Tax Funds is to pay talent
fees for artists and musicians and to markeVpromote monthly gallery exhibitions,
stage performances and workshops.
The past year has shown steady growth in attendance. ln a town with a population
of approximately 200, recent Saturdays have had attendance in excess of 60
visitors (approx. 15% out-of-county). Retailsales for2A22 have also increased
each month and we are on target to breakeven in our first year. As we increase
our operating hours, programming and retail offerings in 2023, we are seeking
ways to invest in infrastructure, operations and marketing/promotion to reach a
broader audience and a sustainable path fonrvard.
Though PUNCH has been in existence since 2006, the "Fire House Project" is just
completing its first year. This is a new project for us, in a new space, with many of
our visitors discovering us for the first time. Visitors to our space have been a mix
of folks who knew us in Seattle, some who have discovered us as they pass by on
Thorp Hwy enroute io raft or fly fish, others who have bicycled the scenic byway
from Roslyn to Ellensburg, regulars from Ellensburg and upper county, and even
some who simply see our sandwich board at the Thorp freeway exit while siopping
for gas and snacks.
2500 character limit
Please provide us link to a brief video summary of you organization's evenVproject. You MUST be present at the
Q&A meeting to qualiflT for funding.
https://youtu. bei LmCyBKOhQCc
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Work with a professional agency to develop a
cohesive marketing and promotion strategy
Develop written content for social media, radio
spots, and press releases for newspaper/magazines
Create graphics and visuals for social media, digital
advertising and print advertising
Better define and expand content on website and
improve SEO and search results
Ongoing website maintenance and social media
management
Fees for boosted social media ads, radio spots, and
print advertising beyond Kittitas County
Fees for social media ads, radio spots, and print
advertising within Kittitas County week of events
Talent fees for artists, musicians, performers, guest
speakers and/or workshop presenters
Travel expenses for out-of-town artists, musicians,
performers, presenters
Equipment rental as-needed for performances and
workshops
2l Supporting Kittitas County as a tourism destination
1. Away from their place of residence or business and staying overnight in paid accommodations;
2. 1o a place fifty miles or more away from their place of residence or business for the day or staying overnight;
3. or from another country or state outside of their place of residence or business.
You must provide the evidence utilized in determining your projections.
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Response 2.1*
LTAC Clerk Review
Why would tourists travel to Kittitas County to attend your evenUactivity/facility?
Between 2006-2016 PUNCH mounted over 110 exhibitions at its galtery space in
Seattle's Pioneer Square. We built relationships with countless artists, curators,
critics and arts patrons. Since moving our operations back to central Washington,
many of those folks have continued to stay in touch and make specialtrips over
the mountains to come visit our new location. They often combine a visit to our
gallery with a visit to other arts organizations in and out of the county such as
Gallery one in Ellensburg, Twisp works to the north or Mighty Tieton to the south
We are currently open every Saturday and new exhibitions open on the first
Saturday of the month. This follows the First Friday Artwalk in Ellensburg, giving
visitors the perfect opportunity to make a weekend of art in central washington.
We are per-fectly placed on the scenic byway halfway between Roslyn/Cle Elum
and Ellensburg. This location has allowed us to connect with river rafters, fly
fishermen and bicyclists who have discovered us on their path, enriching their visit
and experience within Kittitas County. We plan to take advantage of this
combination of arts and culture mixed with outdoor recreation for a "come for the
art, stay for the adventure" approach to our marketing.
We have a history and proven track record of creating exhibitions and creative
projects that draw large audiences. For our 2023 general programming, we plan to
continue monthly exhibitions in the main gallery that will attract and appeal to
visitors beyond Kittitas County. From May-September on our backyard stage, we
plan to grow and expand our performance programming, providing opportunities
for local musicians every weekend as well as more regionally recognized
performers on opening weekends. New for 2023 will be the addition of a multi-day
screen printing workshop which is not broadly offered in our region, thus creating
draw from beyond the county and overnight stays.
considering our unique mix of art exhibitions in our gallery space, performance on
our backyard stage, an upstairs residency space for visiting artists, and a
workshop space for lessons and demonstrations, there is a lot to see and
experience at PUNCH Projects. Our central location, adjacency to the scenic
byway, and rural appeal are perfect publicity talking points to draw-in new visitors
and tourists.
2500 character limit
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Response 2.2 *
Application Questions. Part 2
3l lmpact
LTAC Clerk Review
Describe the prior success of your evenVactivity/facility in attraction tourists.
ln2017 and 2018 the PUNCH Projects "Barnstorm" event temporarily activated an
underutilized warehouse space on the backside of Bluestone Academy in what we
call the "soDo'district of Ellensburg, breathing new life into it for shortterm
events that featured contemporary visual arl, performance-based works and live
music, coupled with great drinks and an inspiring atmosphere. The events were
overwhelmingly received, with over 500 folks in attendance at the 2019
"Barnstorm." The interest and excitement we've witnessed at these pop-ups, as
well as the exhibitions and other events we've hosted over the years here in our
community, prove that there is not only a demand, but a neecl for spaces that
combine inspiring social interactions with exhibition and performance venues. And
while our community is a strong supporter of the visual arts, with opportunities to
visit exhibitions at a small number of galleries during our First Friday Artwalk,
there are few spaces that combine that with a strong hospitality experience, live
music, film, or performance.
After moving into the historic fire house in Thorp in october 2021, we quickly
expanded from just a gallery and exhibition space in the front of the building, to an
upstairs summer residency space for visiting artists in partnership with
Ellensburg's Gallery one, and a backyard stage for musicians and performers.
During our first year, we tracked attendance from 1 11712021 - glj712022 and
recorded 1127 visitors over 40 saturdays with an estimated 16% out-of-county.
we achieved this with publicity in the Daily Record and consistent posting to
Facebook and lnstagram. we suspect that with a professional marketing plan and
assistance with ad buys and content development, we can at least double that
number.
From our past experience of operating a visual arts space in seatfle to a
successful first-year with our Fire House Project, coupled with our community's
overwhelming need for a creative venue that merges the arts, live performance,
good drinks and food, we feel uniquely poised to create a destination that not only
supports rural vitality in the small unincorporated Thorp, but also builds bridges
between the urban cultural centers of the Northwest and the smaller communities
among the fertile landscape from which PUNCH originated.
2500 characier limit
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Response 3:
Measuring Results*
LTAC Clerk Review
Describe how you will promote your evenvactivity/facility to attract tourists.
We have already started initial conversations with a local agency to assist in ihe
development of a strategic marketing and promotions plan. We intend to focus on
PUNCH Projects as a year-round arts and culture destination while highlighting
some of our more significant events such as "Barnstorm," our summer concert
series, and our workshops. We also want to collaborate with Ellensburg
organizations such as Gallery One and the Clymer to promote First Friday in
Ellensburg and First Saturdays in Thorp. And as mentioned before, we believe
that the "weekend roadtrip" approach and "come for the art, stay for the
adventure" is great for editorial promotion.
Our markeiing straiegy will be a mix of boosted Facebook and lnstagram ads,
radio spots, print ads, and editorial features. Radio spots outside the county will
consist of more general promotions, while local radio ads will be shortterm to
promote weekly performers and events to attract tourists already in-town.
A group of six visitors to PUNCH Projects recently said they were staying ai an
AirBnB up the road. When they searched "things to do in Thorp" the only result
they got was the Thoip Mill. So we also want to expand our website content to
improve SEO and search results when tourists are looking for things to do when
planning trips.
We currently have an email list with 1303 subscribers to which we send a monthly
update. As we work with a professional agency to develop our marketing and
promotion strategy, we will be looking to grow our number of subscribers and take
full advantage of direct marketing via email to promote events, encourage
attendance, and increase overall sales.
2500 character limit
Application Questions: Part 3
4l Collaboration
lf your organization collaborates or has created partnerships with other organizations, groups, ol. other events,
how is this accomplished?
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4.'1 Collaboration *
4.2 Promoting Local
*tJUStness
LTAC Clerk Review
Our most significant collaboration to-date has been with Gallery One in
Ellensburg. During summer 2022, we worked together to create a "visiting artist
program." We provided living quarters for 1-2 weeks and Gallery One provided
studio space for oui-of{own artists to visit and create work in our community.
These artists gave a presentation at Gallery One and were a draw for folks who
wanted to experience the creative process first-hand by accomplished artists from
outside our area.
Historically, we have also partnered at various levels with the following businesses
and organizations:
(1). lron Horse has supplied beer for events and we created the mural in their new
tasting room. We also used one of their warehouse spaces for an event in
December 2019 called "Boxing Day" for which we installed projected videos,
custom lighting design, and hundreds of cardboard boxes to create an immersive
community experience for families to build forts, giant robots and cardboard
sculptures while a DJ played music and lron Horse poured beers.
(2). lnland Poetry has hosted performances at our "Barnstorm" events as well as
the new stage at our Fire House Project.
(3). Members of our team are responsible for the interior and rooftop murals at
Hotel Windrow as well as artwork throughout the hotel.
(4). ln May 2022,we collaborated with the Thorp School Districi to host a month-
long exhibition of student artwork.
(5). ln June 2022,we collaborated with Make Music Ellensburg and the Ellensburg
Skate Park for a live t-shirt printing demo.
ln the future, we are excited to collaborate with more arts and culture
organizations throughout the county and the Department of Art + Design at CWU
We are also interested in building partnerships with food trucks to further develop
the hospitality component of our business plan.
2500 character limit
Describe how you will promote lodging establishments, restaurants, and business located in Kittitas County
Over the past year, we have already created a list of hotels and restaurants that
we provide to folks coming from out-of-town. This is a list that goes to our visiting
resident artists, exhibiting artists and guest speakers. With the addition of multi-
day workshops, we would include this information as part of the signup process for
attendees. As our audience and attendance continues to grow, we also want to
partner with a hospitality vendor or food truck and look fonruard to finding ways to
bring more businesses to Thorp.
2500 characier limit
lf-app-16-03.co.kittitas.wa.us/Forms/form/submission/history/776'l 8/85645?hideHeader=true 9t17
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4.3 Host Hotel*ls there a host hoiel for your event or grant project? lf yes, list the hotel
No
Yes.
5l Future Plans
Please explain what plans exist to allow this project to become self-sustaining. lnclude any plans for ticket
sales, event sponsors, and other cost-recovery models.
Future Plans*Our most significant source of revenue during 2022 has been retail sales and
application fees to submit artwork for our "Barnstorm" juried art exhibition. Retail
sales include artwork and our own line of PUNCH merchandise such as t-shirts,
hats and totes. We do not charge an admission fee to enter the gallery or attend
performances. Currently operating with a volunteer staff and a shoestring budget,
we are on track to break even for 2022.
With the develop of a marketing and promotions strategy and a budget to support
that initiative, we expect to significantly expand our attendance, audience and
supporters, allowing us to expand revenue in severalways, including, but not
limited to the following:
(1) We have submitted an application for a "Snack Bar" Iicense which will allow us
to sell beer and snacks.
(2) We will continue to expand and sell merchandise on-site.
(3) We are in process of adding e-commerce to our website, giving us the ability
to sell art prints and PUNCH merchandise to a broader audience across the world.
(4) We will host workshops that require a fee to attend.
(5). Select events will feature talent of notoriety, allowing us to charge an
admission fee.
2500 characier limit
Application Questions: Part 4
6l Additional lnformation
Provide any additional information which will assist the Lodging Tax Advisory Committee in evaluating your
project and its benefit to tourism.
lf-app-16-03.co.kittitas.wa.us/Forms/form/submission/history/7761 8/85645?hideHeader=true 't0117
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Additional lnformation ln the fall of 2021, PUNCH Projects signed a lease on a building in the small rurat-
community of Thorp and began our re-emergence with what we call the "Fire
House Project" - creating a space that now, after our first year, houses a gallery,
outdoor stage/performance area, and an upstairs residency space for visiting out-
of-town artists. Exhibitions in the gallery change every month and we have
musicians and other performers on the stage Saturdays, May-October. ln our
second year, we plan to add a hospitality component, be open additional days,
and increase public programming to include workshops and more events.
Our re-emergence over the past year has shown steady growth in attendance,
with recent opening receptions totaling an excess of 60 visitors (approximately
15o/o of them out-of-county) and a total visitor count of 1127 over 40 weekends
between November 2021 and september 2022. Retail sales for 2022 have also
increased each month and we are on target to breakeven in ourfirst year. ln the
attached budget, note that 2021 numbers are Nov-Dec and 2022is Jan-Sept.
Combining both will you give you a one-year snapshot.
An investment in our marketing/promotions and talent fees is not only a benefit to
our organization, but to the community of Thorp. We are the only public gathering
place with regular hours in Thorp, filling a void left behind after the demise of
popular Thorp businesses such as the Rills General Store and the T&E Tavern.
Thorp Hwy has always been a popular scenic byway for road trippers,
motorcyclists and bicyclists, but has dropped in popularity since the loss of places
to stop, rest, get a beer or beverage, and take in the beauty of the valley for a
moment.
Part of our mission has always been to bridge the urban rural divide and connect
communities across Washington state and the Greater Northwest. We hope to
become a popular destination for visitors and out-oftowners to mingle with locals
while experiencing art, music and other events. we want centralwashington to be
known as an arts destination and we want to contribute to the plethora of reasons
to visit Kittitas county from galleries and museums, to food, adventure and more.
Lodging Tax Funds will enable us to bring talented artists to the county, expand
our programming and most importantly, spread the word across the Northwest to
get butts in seats, heads in beds and provide opportunities to experience the
wealth of activities and attractions in our county.
2500 character limit
Supporting
Documents
You may upload any supporting documents such as graphs, images, diagrams, marketing materials, etc.
Punch_Lodging_Tax_Supplemental. pdf 3.63M8
You are allowed to submit up to 3 single page (US Letter) documents in JPG, PDF or TIFF format
7l Previous Lodging Tax Grant lnformation
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Previous Years
Awarded Lodging Tax
Grants *
Overall Attendance
Past Actual*
1j27
Prior Year Paid
Overnight Stay Data
LTAC Clerk Review
Has your event received Lodging Tax funds in previous years?
No, this evenUproject has not previously received Lodging Tax Funding
Yes, 1 year previous
Yes, 2 years previous
Yes, 3 or more years previous
Projected *
2,000
ln addition to field above, you may upload the evidence to support the prior years' room/night informaiion.
You may upload up to three single pages (US Letter), of information. lf you a single multi-page document, only
the first three pages will be considered. The following formats, will be accepted: JPG, PDF or TIFF
Number of people travelling more than 50 miles for your event?
Past Actual* Projected *
214 500
Number of people traveling from outside wA State for your event?
Past Actual* Projected *
20 35
The number of overnight guests who stay in paid accommodations in Kittitas
County for your event
Past Actual* Projected *
520
Number of paid lodging room nights resultang from you event/activity/facility?
Past Actual* Projected *
822
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Past Methodology *
Projected
Methodology*
Methodology
Narrative *
LTAG Clerk Review
What methodology did you use lo calculate the 2019 actual numbers?
Direct Count (preferred)
lndirect Count
Representative Survey
lnformal Survey (preferred)
Structured Estimate
Other
What methodology will you use to calculate the upcoming numbers?
Direct Count (prefened)
lndirect Count
Representative Survey
I nformal Survey (preferred)
Structured Estimate
Other
Please explain.
Staff tracked our total visitor count of 1127 over 40 weekends between November
2021 and september 2022 by marking a "visitor count" sheet as folks entered the
building. Anybody not recognized was asked "where are you coming from today?"
and an additional mark was made if they were from out of the county. The total
number of visitors is highly accurate. The percentage of visitors from out-of-county
is more informal and should be considered an estimate.
2500 character limit
Application Questions: Part 5
8l Funding
Does your organization have, or have you applied for, grant funding from other sources? lf not, why not? lf yes, please
list the funding you have for the project, including any volunteer and in-kind sources in Question 9l Project Budget
Overview.
Funding sources and amounts which have not yet been secured will be listed separately, in the field(s) direcfly below.
Finally, what changes would occur if the project couldn't be funded?
Other Funding *Does your organization have, or have you applied for funding from other sources?
Yes No
Funding for which you have applied but not yet secured
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9129/22, 10:53 AM
Funding Source
Ellensburg Arts Commission
Working Washington Grants: Round 5 (Amount TBD)
Funding Shortfalls*
LTAC Clerk Review
Amount
$ 2,500.00
$
Matching Funds
Percentage
Verification of ln-kind
Contributions
What changes will be made if funding for your request is not available or recommended?
lf PUNCH Projects receives no support through the Lodging Tax Fund it will not
impact our ability to continue operating as we have this past year. We will still be
able to present exhibitions and host performances. Without Lodging Tax funding,
however, our ability to grow our audience through outof-county marketing will be
limited as will our ability to feature more prominent performers and presenters.
With a limited marketing/promotions budget, we willforgo the professional
development of a cohesive marketing strategy and restrict our adverlising to
mostly un-boosted social media posts. Our audience will remain mostly local.
2500 character limit.
128.00
This field will auto fill with the correct percentage based on your input to budget section below.
For any claimed in-kind contributions valued at $500 or more and related to marketing/advertising, you must
submit verifuing documentation which assures the contribution will be provided.
9l Project Budget Overview
Please complete budget for this projecVproposal. lf your agency operates independently of this projeci application it
may not be necessary to submit the entire agency budget. You must submit a budget which specifically pertains to
the projecUevent for whie h you are requesting funding and adheres to tlre basic budget format shown below.
The budget must include anticipated revenues, expenditures, and any potential profit or loss. For projectslevents which
are ongoing for more than one (1) year, please also submit actuals from the previous three (3) years of operations
(need not be consecutive) for the projecUproposal if applicable.
For any clairned in-kind contributions valued at $500 or more and related to marketing/advertising, you must
submit verifying docurnentation which assures the contribution will be provided. For instance, if you are claiming
in-kind contributions in the form of advertising match, a binding contract itemizing the matching value and obligating
each party must be provided.
ATTENTION: ln an effort to allow an adequate level of flexibility for all applicants, not allfields in the budget portion are
required to be filled before this form is submitted. Providing all applicable data is your responsibility, fallure to do
so will potentially jeopardize your application's chance for review.
Budget Year
lf-app-16-03.co.kittitas.wa.us/Forms/form/submission/history/7761 8/85645?hideHeader=true 14t17
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Edit if necessary 2020 2021 2022
Revenues From Consolidated Lodging Tax Grant
Account Name
Punch Retail
Food and Beverage
Workshops
Past Actual 3
$ 0.00
$ 0.00
$000
Past Actual 2
$000
Past Actual 2
$ 4604.00
$ 000
$ 0.00
Past Actual 2
$000
Past Actual 2
360
Past Actual 2
$ 4604.00
Past Actual 1
$ 0.00
Past Actual 1
$ 13596.00
$000
$000
Past Actual 1
$000
PastActual 1
1,436
Past Actual 1
$ 13596.00
2023
Projected
$ 25,000.00
Projected
$ 20000.00
$ 10000.00
$ 2000.00
Projected
$000
Projected
1,436
Projected
$ 90832.16
Past Actual 3
LTAC Grant Funding $ 0.00
All Other Revenues
ln-Kind Contributions (except volunteerism)
Account Name Past Actual 3
$ 0.00
Contributions of Volunteer Time
Past Actual 3
Number of Hours
Evidence of Volunteer
Contributions*
Calculated Value of
Projected Volunteer
Time
Revenue Totals
Past Actual 3
$000
Please upload a single flle which offers evidence in support of the projected volunteer hours.
Punch Projects Volulnteer Hours.pdf 17.68K8
$ 33,832 16
Expenses Past Actual 3 Past Actual 2 Past Actual 1 Projected
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General Operating
Expenses
Rent
SocialMedia
Advertising
Talent Fees
Photography
Content
Development
Marketing Strategy
Radio Advertising
Design Services
Website
Development
Expense Totals
trrnfit R I nec
Certified by
Name*
$000
$ 0.00
$000
$ 0.00
$000
$000
$ 0.00
$000
$000
$ o.oo
Past Actual 3
$000
Past Actual 3
$000
$ 1500 00
$ 000
$000
$ 000
$ 000
$ 0.00
$ 000
$ 0.00
$ 0.00
Past Actual 2
$ 5583 00
Past Actual 2
$ -979 00
$ 6000.00
$ 350.00
$ 1600.00
$000
$000
$ 0.00
$000
$000
$ 0.00
Past Actual 1
$ 18433.00
Past Actual 1
$ -4837.00
$ 12000.00
$ 2500.00
$ 5000.00
$ 3000.00
$ 4000.00
$ 3000.00
$ 3000.00
$ 4000.00
$ 3000.00
Projected
$ 61500.00
Projected
$ 29332.16
LTAC Clerk Review
$ 4083.00 $ 10483.00 $ 22000.00
Application Certification
The applicant here certifies and affirms: 1. That it does not now, nor will it during the performance of any contract
arising from this application, unlawfully discriminate against any employee, applicant for employment, client, customer,
or other person who might benefit from said contract, by reason of age, race, color, ethnicity, sex, religion, military
status, sexualorientation, creed, place of birth, or disability; 2.That itwill abide by all relevant local, state and federal
laws and regulations and; 3. That it has read the information contained in the lnstructions on pages 1 and 2 and
understands and will comply with all provisions thereof.
Sign
Justin Beckman
lf-app-16-03.co.kittitas.wa.us/Forms/form/submission/history/7761 8/85645?hideHeader=true 16t17
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Applicant'sTitle* Co-Founder,BoardPresident
lf-app-16-03.co.kittitas.wa.us/Forms/form/submission/history/7761 8/85645?hideHeader=true 17 t17
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Forrn w-g Request for Taxpayer
ldentification Number and Certification{Flev. lls:ernber 2014i
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Exhibit "8"
Guidelines and Requirements for
Expenditure Reimbursements from Lodging Tax
Section 1. Branding
Contractors who have been approved to utilize grant awards for advertising expenditures must
incorporate Kittitas County and the appropriate City of Cle Elum, Ellensburg, or Roslyn tourism
information as follows:
A. Websites and Social Media Sites must include the County's and appropriate City's tourism
website logo or URL with an operational link to the site(s). The URL landing page must use the
correct logos and have a linkto centralwashingtonoutdoor.com. Contractors must either keep
the landing page active until time of reimbursement or use a screen capture for full
reimbursement. (lf you are using a live logo as the link to CWO, please ensure the hyperlink is
shown in the screen capture). The logo must be displayed on the contractor's home page, it
must be sized no smaller lhan% inch in height and must be surrounded by appropriate white
space to allow easy recognition and legibility. Contractors shall not change the logo(s) in color or
appearance.
B. Print Advertising and Online Display Advertising of all types (including but not limited to
newspaper, periodicals, flyers, posters, billboards, direct mail, e-newsletters, third-party
websites, streaming displays, social media etc.) must include the County's and appropriate
City's tourism website logo (or URL with a one-click away operational hyperlink). The URL
landing page must use the correct logos and have a link to centralwashingtonoutdoor.com.
Contractors must either keep the landing page active until time of reimbursement or use a
screen capture for full reimbursement. (lf you are using a live logo as the link to CWO, please
ensure the hyperlink is shown in the screen capture). The logo must be sized no smaller than%
inch in height and must be surrounded by appropriate white space to allow easy recognition and
legibility. Contractors shall not change the logo(s) in color or appearance.
C. Video Advertisine of all types (including but not limited to television, online, electronic kiosks,
motion billboards, etc.) must include the County's and appropriate City's tourism website logo.
The logo must be sized no smaller than % inch in height, and must be surrounded by appropriate
white space to allow easy recognition and legibility. Contractors shall not change the logo(s) in
color or appearance.
All logos and website information may be obtained by contacting the Director of Tourism, Kittitas
County Chamber of Commerce.
Section 2. Advertising Reimbursements
Contractors seeking reimbursement from Lodging Tax Funds for advertising expenditures must adhere
to the following guidelines and requirements for each type of advertising media utilized.
A. Print rtisins:
t. Print advertising placed with any media provider which operates exclusively outside of
Kittitas County may be reimbursed at tOO% of the cost, including any production costs. To
operate exclusively outside of Kittitas County, the provider must not be physically located in
the County and/or not distribute any media within the County.
2. Print advertising placed with any media provider which operates inside Kittitas County may
be reimbursed as follows:
a. For date-specific events, advertising the day of the event and up to 10 days prior to
the event may be reimbursed at Loo% of the cost, including any production costs.
b. For seasonal or year-round events, or for date-specific events outside of the time-
frame in Section 2 A, (2Xa) above, advertising reimbursement requests must Include a
statement from the media provider specifying the percentage distribution to areas
outside of Kittitas County. Reimbursements will be allowed for the amount distributed
outside of Kittitas County, including any production costs.
B. Tel Advertisinp:
7. Television advertising placed with any media provider outside the Yakima/Kittitas DMA will
be reimbursed at 100% of the cost, including any production cost.
2. Television advertising placed with any media provider inside the Yakima /Kittitas DMA will
be reimbursed as follows:
a. For date-specific events, advertising the day of the event and up to 7 days prior to
the event may be reimbursed at to}% of the cost, including any production costs.
b. For seasonal or year-round events, or for date-specific events outside of the time-
frame in section 2 8,2(a) above, advertising may be reimbursed at the rate of 7o% of
the total cost, including any production costs.
C. Online Advertising:
L Online advertising and promotion may be reimbursed aILOO% of the cost, including any
production cost.
2. Streamed media (radio, television, other) requests for reimbursement must include a
statement from the media provider specifying the percentage of recipients which are
outside of Kittitas County. Reimbursements will be allowed for the percentage distributed
outside of Kittitas County, including any production costs.
D. Direct Mail:
t. Direct mail advertising may be reimbursed al7O0% of the cost, including any production
cost, for each item mailed or shipped to a destination outside of Kittitas County. ln order to
receive reimbursement, a list of the addresses and a signed statement from the contractor
that the list is accurate, or other proof of delivery, must be provided along with other
required documentation.
E. Flvers/Posters:
7. Flyers or posters which are placed outside of Kittitas County may be reimbursed at 100% of
thecost,includinganyproductioncost. lnordertoreceivereimbursement,alistofthe
locations where flyers or posters were posted outside of Kittitas County, a signed statement
from the contractorthat the list is accurate and a copy of the poster/flyer must be provided
along with other required documentation.
2. Banners which are placed inside of Kittitas County may be reimbursed at tOO% of the cost,
including any production costs. ln order to receive reimbursement, the banner cannot list a
specified date or location. Request can only be made one time.
3. Signage (site layout use only) which are placed inside of the venue/facility of the event may
be reimbursed at 100% of the cost, including any production costs. ln order to receive
reimbursement, the signage cannot list specified date or location. Request can only be
made one time. (i.e. ADA Parking/Parking, Loading Zone, Evacuation Route, Bathrooms, and
Stage locations)
F. Radio rtisine:
7. Radio advertising placed with any media provider located outside of Kittitas County may be
reimbursed at LlO% of the cost, including any production cost.
2. Radio advertising placed with any media provider located inside of Kittitas County may be
reimbursed as follows:
a. For date-specific events, advertising the day of the event and up to 7 days prior to
the event may be reimbursed at tOO% of the cost, including any production cost.
b. For seasonal or year-round events, or for date-specific events outside of the time-
frameinsection 2F,2(al above,advertisingmaybereimbursedattherate of 30%of
the total cost, including any production costs.
G. Operation Reimbursement:
1. Operation costs may be reimbursed lOO% of the paid invoice cost. ln order to receive
reimbursement operations invoice must an approved cost from the Consolidated Lodging
Tax committee members list. lnvoice provided must include notation of payment with proof
of payment.
2. Mileage reimbursements that are outside of 50 miles of Kittitas County may be reimbursed
at IOO% of cost. ln order to receive reimbursement, a signed statement from the receiver
along with other required documentation. Mileage reimbursement subject to IRS mileage
reimbursement rates which may change annually.
3. ltems not eligible for reimbursement:
a. Salaries of employees
b. Capitol purchases- any item with 3+ years life and over $S,000.c. Licenses, permits, insurance, or credit card fees