HomeMy WebLinkAboutLT-2022-016-SkiLT-2022-016-5Kr
2022 LODGING TAX SERVICES AGREEMENT
BETWEEN KITTITAS COUNTY AND THE WASHINGTON STATE SKIAND SNOWBOARD
MUSEUM
This Contract, effective January 'J., 2022, is made and entered into by and between -
KITTITAS COUNTY ("County"), a subdivision of the State of Washington, and the WASHINGTON
STATE SKI AND SNOWBOARD M USEUM ("Contracto r"), for the 2022 Annual Marketing ("Event").
WHEREAS, the purpose of this Agreement is to provide for activities and expenditures
designed to increase tourism,
NOW THEREFORE, in consideration of the terms and conditions contained herein, or
attached and incorporated and made a part hereof, the County and the Contractor mutually agree
as follows:
Section 1. Scope of Work.
a. Contractor shall provide the services and staff described in its Application for lodging Tax
Funds submitted to the Lodging Tax Advisory Committee, attached hereto as Exhibit "A"
which is attached hereto and incorporated herein by this reference.
b' Except as otherwise specifically provided in this Agreement, Contractor shall furnish the
following as required to perform the services, described in Paragraph (a) above, in
accordance with this Agreement: Personnel, labor and supervision; technical, professional
and other services. All such services, property and other items furnished or required to be
furnished, together with all other obligations performed, or required to be performed, by
Contractor under this Agreement are collectively referred to herein as "Services."
c. Contractor shall commence, perform, and complete such Services in accordance with
Exhibit "8" which is attached hereto and incorporated herein by this reference.
Section 2. Pavment.
As full compensation for satisfactory performance of the Contractor's Services, the County
agrees to pay Contractor the sum of ten thousand two hundred and fifty dollars
(S10,250.00) (Kittitas Co. lodging tax funding).
b. Additional payment terms: The County will make payment to the Contractor only on a
reimbursement basis, as receipts/invoices for any items including marketing and/or
advertising are submitted to the County, not to exceed the sum of ten thousand two
hundred and fifty dollars (S10,250.00) (Kittitas Co. todging tax funding).
c. Services/Expenses that are reimbursed must be dated during the current year and final date
to submit reimbursements requests is January 15,2023 after this date funds lapse.
d. Requests for reimbursements must be submitted to:
Kittitas County Auditor
a
2022 County Lodging Tax Funding Agreement Page 7
LT-2022-016-SKl
Attn: Auditor's Accounting
205 West 5th Ave - Suite 105
Ellensburg, WA 98926
auditorsaccounting@co.kittitas.wa.us
e. Reporting requirements of your events will be required on prescribed forms from the
County Auditor.
t. Contractor is eligible to claim reimbursement for the following items and amounts only:o Online: Social Media/Digital/Website/E-News Advertising including design/production
fees
o OTT (Over the top)/Streamed Media Video Advertising including design/production fees
o Television Advertising including design/production fees
o Print Advertising including design/production fees
r Website Design and Tech Updates including design/production fees
r Print Collateral including design/production fees
g. Contractor is not eligible to claim reimbursement for any items not listed in Section 2 (f) and
is further expressly denied funding for the following items as requested in the application as
defined in Section 1(a): N/A
h. Contractors requesting reimbursement for event-specific expenses shall submit all claims as
no more than two reimbursement requests with supporting documentation.
Contractors must complete the Lodging Tax Reimbursement online training course provided
by the County Auditor's office prior to filing reimbursement claim. Requests for
reimbursement will not be accepted by the County Auditor prior to the training being
completed. The training may be found online at the Kittitas County Auditor's website at the
fo I lowing add ress: http ://www.co. kittitas.wa. us/a ud ito r/d efa u lt.aspx
Section 3. Performance bv Contractor.
a. Contractor shall not (by contract, operation of law or otherwise) delegate or subcontract
performance of any Services to any other person or entity without the prior written consent
of the County. Any such delegation or subcontracting without the County's prior written
consent shall be voidable at the County's option.
b. Contractor shall at all times be an independent contractor and not an agent or representa-
tive of the County with regard to performing the Services. Contractor shall not represent
that it is, or hold itself out as, an agent or representative of the County. ln no event shall
Contractor be authorized to enter into any Agreement or undertaking for or on behalf of the
County. lt is understood that the Contractor and the Contractor's staff and employees are
not employees of the County and are not, therefore, entitled to any benefits provided
employees of the County.
Contractor shall comply with all applicable laws, ordinances, rules, regulations, orders,
licenses, permits, and other requirements, now or hereafter in effect, of any governmental
c
2022 County Lodging Tax Funding Agreement Page 2
LT-2022-01_6-5Kt
authority (including, but not limited to, such requirements as may be imposed upon the
County and applicable to Services). Contractor shall furnish such documents as may be
required to effect or evidence such compliance. All laws, ordinances, rules, and orders
required to be incorporated into agreements of this character are incorporated into this
Agreement by this reference. Contractor agrees to obtain all required licenses and permits,
and further agrees to keep them in full force and effect during the term of this Agreement.
d. The County and the Contractor agree that in fulfilling the terms and conditions of this
Agreement neither shall discriminate on the basis of race, creed, color, national origin, age,
sex, maritalstatus, or the presence of a physical, sensory, or mental handicap.
e The Services shall at all times be subject to inspection by and approval of the County, but
the County's making (or failure or delay in making) such inspection or approval shall not
relieve Contractor of its responsibility to perform the Services in accord with this
Agreement, notwithstanding the County's knowledge of defective or non-complying
performance, or the substantiality or ease of discovering the same. Contractor shall provide
the County with sufficient, safe, and proper facilities and equipment for such inspection and
free access to such facilities.
f. This contract is subject to review by any Federal or State auditor. Contractor shall promptly
furnish the County or its designee, or such Federal or State auditor with such information
related to the Services as may be requested by the applicable governmental entity.
Contractor shall preserve and maintain all financial records and records relating to
performance of Services under this Agreement for six (6) years after contract termination.
For such duration after the County makes final payment of compensation due hereunder,
Contractor shall provide the County access to (and the County shall have the right to
examine, audit and copy, with or without notice) all of Contractor's books, documents,
papers and records related to the Services or this Agreement.
g. Contractor understands and acknowledges that Contractor is solely responsible for its own
reporting and accounting of all state, federal, social security, and local taxes, of every nature,
arising from Contractor's performance of this Agreement. All compensation received by the
Contractor will be reported to the lnternal Revenue Service at the end of the calendar year in
accord with the applicable IRS regulations.
Section 4. Release.lndemnitv. and Hold Harmless.
The County assumes no liability for the Contractor's actions under this Agreement. Contractor
releases and shall defend, indemnify, and hold harmless the County, its officers and employees,
agents, representatives, attorneys and/or volunteers, from and against all claims, costs, liabilities,
damages, and expenses, (including, but not limited to, reasonable attorney fees) which arise or
may arise or be alleged to arise out of or by reason of this Agreement including:
Any fault, negligence, strict liability or product liability of Contractor in connection with the
Services for this Agreement;
Any lien asserted upon any property of the County in connection with the Services for this
Agreement;
Any failure of Contractot, or of the Services, to comply with any applicable law, ordinance,
a
a
a
2022 County Lodging Tdx Funding Agreement Poge 3
a
LT-2022-016-5Kt
rule, regulation, order, license, permit and other requirement, now or hereafter in effect, of
any governmental authority; or
Any breach of or default under this Agreement by Contractor
Section 5.moliance with Public s Law.
a. ln compliance with Washington's public records law, the County will retain copies of any
documents associated with this Agreement, which may be required by law unless legally
exempt from such retention, for any applicable legally required retention period.
b. ln the event a public records request is made to the County for documents created in
relation to this Agreement, should legal uncertainty arise regarding the disclosability of any
documents under federal or state public records laws, the County shall provide notice to
Contractor pursuant to Washington's public records act, chapter 42.56 RCW, to allow
Contractor to seek a court injunction.
c. The County specifically shall not be liable to Contractor for the County's release under public
records laws of any documents not protected by trademark, copyright or other law.
Section 6.lndustria I Insurance Waiver.
With respect to performance of this Agreement and as to any claims against the County, its Additional
lnsureds, officers, agents and employees, the Contractor expressly waives its immunity under Title 51
of the Revised Code of Washington, the lndustrial lnsurance Act, for injuries to Contractor,s employees
and agrees that the obligations to indemnifiT, defend and hold harmless provided in this Agreement
extend to any claim brought by or on behalf of any employee of the Contractor. This waiver is
mutually negotiated by the parties to this Agreement.
Section 7. lnsurance and Endorsements.
a. The County may require through a request in writing that the Contractor provide the County
with a certificate, binder, or policy of liability insurance, acceptable to the County in an
amount specified by the County.
b. Such liability insurance shall be such as will protect Contractor, its employees, agents and
representatives, from all claims, losses, harm, costs, liabilities, damages and expenses
arising out of personal injury (including death) or property damage that may result from
performance of the Services or this Agreement, whether such performance is by Contractor
or any of its employees, agents or representatives.
c' Should the County require such liability insurance, the Contractor agrees to provide proof of
insurance prior to commencing performance of this Agreement.
d. Copies of the County's written request and the insurance documents provided by Contractor
shall be attached to this Agreement and by this reference will be made part hereof.
2022 County Lodging Tax Funding Agreement Page 4
LT-2022-016-5Kt
e. Where insurance is requested by the County, all liability insurance policies shall be endorsed
to include the County as an Additional lnsured and shall stipulate that the insurance
afforded by the policies shall be primary insurance, and that any insurance, self-insured
retention, deductibles, or risk retention trusts maintained or participated in by the Parties
shall be excess and not contributory to any other insurance maintained by the County.
Contractor shall furnish the County a certificate of insurance with Endorsement as evidence
that the required policies are in full force and effect.
Section 8.mination.
The County may, by written notice thereof to Contractor, terminate this Agreement as to all or any
portion of the Services not yet performed, whether or not Contractor is in breach or default. Upon
receiving such notice of termination, Contractor shall, except as otherwise directed by the County,
immediately stop performing the Services to the extent specified in the notice. ln the event the
County terminates the Contractor's Services, the Contractor is obligated and hereby agrees to
refund to the County all monies paid for Services not yet rendered by the Contractor, if any, as of
the date of the notice of termination.
Section 9. Miscellaneous.
a. Contractor shall not (by contract, operation of law or otherwise) assign this Agreement or
any right or interest in this Agreement without the County's prior written consent.
b. This Agreement embodies the entire Agreement between the County and Contractor, and
supersedes any and all prior oral or written communications, proposals, conditions, promises,
representations, or understandings regarding the Services. No change, amendment or
modification of any provision of this Agreement shall be valid unless set forth in a written
amendment to the Agreement signed by both parties.
c. Notice for any purpose under this Agreement, except service of process, shall be given by
the Contractor to the Kittitas County Commissioners and the Kittitas County Auditor, 205 W.
5th Ave. Ste. 108, Ellensburg, WA 98926. For all purposes under this Agreement, any notice by
the County to the Contractor shall be given to the Contractor's address provided on the
signature page. Notice may be given by delivery or by depositing in the U.S. Mail, first class,
postage prepaid, certified mail, return receipt requested.
d. The section and paragraph headings of this Agreement are for reference convenience only
and are not intended to restrict, affect or be of any weight in interpreting or construing the
provisions of such sections or paragraphs.
e. This Agreement may be executed in one or more counterparts and by facsimile, each of
which will be deemed an original, but all of which together will constitute one and the same
instrument.
2022 County Lodging Tax Funding Agreement Page 5
LT-2022-0L6-5Kr
f. Contractor warrants to the County that the individual signing on Contractor's behalf has the
requisite power and authority to enter into and to perform Contractor's obligations under
this Agreement. Contractor further warrants to the County that Contractor has made no
misrepresentation or misleading statement in connection with this Agreement, and is not in
violation of any applicable law, ordinance, or regulation the consequence of which will or
may materially affect Contractor's ability to perform its obligations under this Agreement.
g. lf any term or condition of this Agreement or the application thereof to any person(s) or
circumstances is held invalid, such invalidity shall not affect the other terms, conditions or
applications which can be given effect without the invalid term, condition or application. To
this end, the terms and conditions of this Agreement are declared severable.
h. The exclusive venue for any action brought to enforce this Agreement or any of its terms
shall be in Kittitas County, State of Washington.
The performance of this Agreement is subject to termination without liability by either party
upon the occurrence, or upon the prediction by the National Oceanic and Atmospheric
Administration, any other agency of the United States Government, or any agency of the
Government of the State of Washington of the occurrence of any circumstance beyond the
control of either party-including, without limitation, acts of God, war, acts of terrorism
within a fifty (50) mile radius of Kittitas County, government regulations, disaster,
pandemic/epidemic illness, strikes or threat of strikes (except that neither party may
terminate this Agreement for situations involving that party's own employees), civil
disorder, or curtailment of transportation facilities-to the extent that such circumstance
makes it illegal , impossible or economically impracticable for the parties to complete the
duties and mutual obligations agreed upon and imposed upon them herein. The ability to
terminate this Agreement without liability pursuant to this paragraph is conditioned upon
delivery of written notice from one party to the other within 10 days of such occurrence or
upon delivery of written notice from one party to the other within 24 hours of the receipt of
notice of the prediction of any of the above occurrences. To the extent feasible within the
constraints imposed by any event of the type described above, the parties agree that if the
triggering event is of apparently or likely transitory effect, the parties may negotiate such
amendments to the agreement that are mutually satisfactory and not otherwise contrary to
law, including but not limited to a change in the dates for completion of any portion or the
entirety of this agreement.
2022 County Lodging Tax Funding Agreement Poge 6
KITTITAS COUNTY
coMMtsstoNERs
Commissioner
'N)7?-
7)1.'
Clerk of the Board
CONTRACTOR
IPrint Name]
P"tu t >
LT-2022-016-5Kt
i< ftl 6,1= FE rT
atr
haCo 'P rZ.Bep / 312/
fr VtPt o
Brett [Address]z.db 3b>.da 5-4
[Telephone]
d
APPROVED AS TO FORM
Deputy Prosecuting Attorney
2022 County Lodging Tax Funding Agreement Poge 7
Exnrcrt un"
CLTAC: Application for Lodging Tax Grant Funding
Grant Application
Workshop -2021*
Submittal lnstructions
& General
lnformation *
Name of Organization * Washington State Ski & Snowboard Museum
Organization Address* sireet Address
PO Box 1301
Address Llte 2
0itY
Mercer lsland
Posial i Zip CoiJe
98040
Did yolr e{tetrd lhe Graill Appiicaticn \ lorkshop - 2021 hosleil iry Ure Ki||iias Counly Chamber oi Conrnrerce?
* Yes
,NO
t Yes.
I have reatl arld irndersland Submitlal lrslruclions alrd General l|forrnatrorr ioa the 202 1 Lodging Tax Graitt Fundirg
Prscess
You are strongly encouraged to compose your responses to the questions of this iorm with a desktop text editor
and save your work, then copy and paste the informatiorr into ihe form. You may also save a draft by selectlng the button
at the bottom of this page" When you do this you will be logged out and musl log back in to continue. ln order to save a
draft you will need to provide an email address and a password. After completing the save draft, you will be redirected to
landing page containing a link 1o log back into the forrn. We suggest you save lhis link as a bookmark. The tink will also be
sent to you in an email. For your convenience we have provided a word dscument version of the questions. Download it
here.
Organ ization I nformation
Organization is a:*, Business
,s. Non-Profit
(Note: Please submii W-9 for business or IRS Designation Letter for non-proflt.)
Click here to view sample documents (redacted).
Slale : Pr0vilrce,r Region
WA
Cr:uriry
United States
352.63K8Upload Proof of
Organization Staius*
WSSSM--lRS Determinaiion llr 2-1 2-1 4.pdf
Acceplable flle fDrmais include JPG, PDF or flFF
Project Conlact Inform ation
First Name* Kathy
Last Name* McDonald
Phone Number* 206-356-4787
- ..*Email kathymcdonald20 1 2@gmail.com
Project or Event lnformation
''-:'l
Project/Event Name* Washington Staie Ski & Snowboard Museum
Service Categories Check all categofies that apply to tltis apDlication
'r. Tourism prornotionlmarketing
t Operation of a special event designed to attract tourists
t Operation of a tourism related facility
Other
Event Dates
Please provide any specific dates, or range of dates, on which your event or project will be helcl. you may add as rnany
dates or date ranges as necessary.
Event Dates
Start Dates*
1t1t2022
ProjecUEvent
Location *
New or Ongoing
ProjecVEvent? *
Amount of Funding
Requested *
End Dates
12t31t2022
Snoqualmie Pass. WA
Ongoing Project/Event (More than four years in existenee)
New Project/Event (Four or fewer years in existence)
$ 25000.00
lf you selected "Orrgoing project/Event" above this amount may not exceed 1 0% of the total expense budgei of this
project.
Funding Requesi Max
Tourism Seasons*Frolr the lisi rlelo!'l lvhar seasofi !.Jill your lroleci enhance loursrn'? selecr ary,,rhrcir apply.
"l', Year-round (January - December)' Off Season (November - February)
Shoulder Season (October or March - May)
High Seasorr (June - September)
Application Questions. Part 1
Please answer each question completely, in the order listed. Please include any supporting data within the
response narrative.
1 | ProjectlEvent Description
Please provide a description of your projectlevent.
Response 1:
ProjecVEvent
Description *
Video Link
List of lntended Use of Funds*
ON Ll NE : Social Media/Digitallr/Vebsite/E-News
Advertising including designiproduction fees =
$12,000
OTT/Streamed Media Video Advertising including
design/production fees = $3,800
This is the second year that the Washirrgton State Ski & Snowboard Museum
(WSSSM) (wwwwsssm.org) will be applying for a Kjttitas County Lodging Tax Grant.
The museum has been opened since 2015 and is in Kittitas County up on
snoqualmie Pass. at rhe Pass Life development next to the sr-rmmlt ski area. ideally
situated in between two exlremely popular venues. conrmonwealih restaurant and
Drubru brewery.
The current Board of Directors for WSSSM includes:
. Dave Moffett. Founder & President. former Owner of The Sumrnjl at Snoqualmie
" Kirby Gilbert, Vice Presidenl & Ski Hjstorian
. Leeds Chamberlain, Secretary, Museologist. specialist in teaching women to ski
. Deb Arnrstrong. Ski lnstructor & Coach and Olympic Gold Medal Wjnner
. John Forsen, Video/Movie Producer & Director, and life-long skier
" Christy King, WSSSM volunteer & marketing expeft
. Guy Lawrence, General Manager. The Summrt at Snoqualmie
" John W Lundin, Ski Historian, and author of "Early Skiing on Snogualmie pass"
. Lowell Skoog. Ski Mountaineering Experl
" John Sutherland. WSSSM volunteer & ski and resort industry veieran
. Hugh Armstrong. Co-Founder & Emeritus Board Mentber
. Dollie Armstrong. Co-For.rnder & Emerjtus Board Member
As a non-profit. WSSSM has developed broad and consistent support from
individual and corporate donors across the state. including The Summit at
Snoqualmie. Nodhwest Winter Sports Foundalion, Ski Washington. K2 Skis, Mervjn
and more.
The museum does not charge admission (always FREE) and is a story-telling
museum. digital hands-on museum. with our most popular exhibits on our State,s
Olynrpians, Washington Snow Sports Venues (skr area map). Ski Manufacturers. Ski
Mountaineering, Outdoors for All Foundation Nordic and Alpine Traditions.
Avalanche Dogs. and more. The museum is run and staffed by one paid employee
r,rrho manages our operatrons & volunteers.
Due to Covid-19, the museum was closed forthe key ski rlronths of January and
February 2O21 . and we pivoted to online events and events with partners. We
utilized the 202'1 Lodging Tax Funds (spent on one print adin425 magazine and
targeted Facebook advertising from May-December 2021) which increased our
visitor levels back to pre-pandemic levels in the summer of 2021 .
lf awarded, WSSSM would use the Lodging Tax funds to support three primary
areas in 2022.
1. General Museunr Awareness/Marketing/TourismA/isit Us Campaign which will
change by season for 2Q22
2. New Snowboarding Exhibit
3. ln person everrts in 2022
2500 ch2ssals1 1;p;;1
pleasep!ovr{leuslinkio3brielvideo3Lirtmaryqf y{tut)tgat\izalotisevefti/pr"jeci. /oullUfllbeDresi?t1i;lr*.e
Ol:A meelino ifi Ncventiler to qualil-y tor liilrdinrt.
https.l/youtu. be/PQxiCqRwklw
Television Advertising including designiproduction
fees = $4,500
Print Advertising including designiproduction fees =
$1,700
Websiie Design and Tech Updates including
design/production fees = $1,500
Print Collateral including design/production fees =
$1,500
GRAND TOTAL REQUESTED = 925,000
2l Suppofting Kittitas County as a tourism destination
1. Away from their place of residence or business and staying overnight in paid accommodations:
2 To a piace fifty miles or more away from their place of resjdence or business for the day or staying overnight:
3. or from another country or state outside of their place of residence or business.
You must provide the evidence utilized in determining your projections.
Response 2.1 *\: hf',rq\tlr) lctirlsts tr:l'/el It Kiltjias {)olrfll!, 1| aiteIC ygut LvEi]lizc|.i\tiyjf4,:iltl\j"a
1. Location. Located on Snoqualmie Pass. just t hourfrom Seattle WSSSM is the
Northern Gateway Enirance to Kittitas county and the first.stop on the central wA
Outdoor Experience. WSSSM is locaied lust olf l-90, on busy route 906. across the
street from the chevron and rhe summit lnn in The Pass Life develcpment between
two busy locations. the Commonwealth restaurant and Drubru Brewery.
2. Year-round destination: The main winter attraction on snoqualmie pass is skiing
and srrowboarding and The Sunrmit at Snoqualmie dlaws millions of visjtors.
Or-rtdoor recreatron rn the summer. spring and fall makes the area a year-round
tourist destinatiorr. Berng a museum about outdoor recreation. rnakes wsssM arr
rdeal destination for the audrence at the Pass. with covid in 2021 . visitors sor-rghi
easy to access local recreation on the weekends and WSSSM benefited.
3. story-Telling Museunrlculture/History: Because we are a newer lacility operred in
2015, the museum was created as a storytelling, interactive museum with extremely
nrodern design esthetics. Monitors throughout enhance the exper.ience of each
exhibit. Kids and adults alike love to push the button to activate the enormous rope
tow that resides in the museum's rafters. Because we are a smaller museum. each
visit is really a personal tour by a museum volunieer who will cater to eaclr visitor's
interests. wsssM has a unique proposition with litile compelition in the immediate
area. If a visitor is looking for a cultural or historical experience on snoqualmre pass.
WSSSM is the place.
4. Museunr Events: ln addition to our regular exhibits, we know the new
snowboarding Exhibit will be a huge draw. Featuring an original film on the "History
of snowboarding in washington state" the exhibit and the evenls around it will draw
crowds. we also have several speaker series events planned wiih board members
who have written new books, John Lundin's "Ski Jumping in Washington,, and Lowell
Skoog's "Written in the Srrows" (about ski mourrtaineering). We have other evenls
planned with Sturtevant's, Guy Lawrence at The Summit, and Deb Armstrong.
5. Communily and Event Space: WSSSM is an ideal event space with high ceilings.
concrete flooring. technical ameniiies and great views. Organizations like Team
Alpental snoqualmie and other private individuals have utilized the museum for their
own parties. WSSSM also welcomes local cor"nrnunity groups to use the museunt
and our conference rootn with digital screens and hook ups for meetings.
25DA characlet liltil
Response 2.2*
Application Questions'. P art 2
3l lmpact
Descnbe lite prior :uccess qt yorrr eventr,acijvitytfactltty tn aiiractlon torlrisls.
Typically, WSSSM hosts in person events that attract between 150-300 attendees
each. ln pre-pandemic times, these events included Anniversary Celebrations, book
or speaker talks, or visits by Olympians. ln 2020 and 2021 . we shifted to an online
WSSSM Speaker Series (Zoom, simulcast on Facebook Live) and other partner
events to keep the nluseum top of mind while we were closed. These partnerships
will serve WSSSM well as we transition back to rn-person events in 2022. Examples
include:
WSSSM created mini exhibits inside Canlis Restaurant's tureive yurts. WSSSM
historians created an in person exhibit called "sublime Sights" about Ski Jumping at
the National Nordic Museum in Seattle from May to July 2021. We hosted several
online events in conjunction with that exhibit. which was widely advertised and
attended. WSSSM Board Member and Olympian Deb Armstrong gave several talks,
including one for the parents and racers of the PNSA Ski Race Teams. Another
Speaker Series Everrt highlighted a WSSSM exhibit on Avalanche Dogs and
Backcountry Safety. The keynote speaker was Cle Eiurn's Chris Martin. his Kg Anna
and partners Ski Patrol Rescue Team (SPART), King County Search and Rescue
Associatior.r (KCSARA). and Drubru.
Thanks to a micro grant from Kittitas County, WSSSM partnered with Drubru to
create the Snoqualmie Pass Scavenger Hunt in the summer of 2O2j. This hunt was
created using an app called "EverrtZee" and had over 300 participants compete to
earn points with quizzes. photo, video, QR and GPS location challenges. The hunt
was advertised on social media, digital advertising and with posters and flyers. lt
was a greai engaging activity for tourists to do up at The Pass and brought guests
into the museum to engage in challengesl Other partners for this event inclucle
Commonwealth and The Surnmjt at Snoqualmie.
We have advertised these events throughout own website. our email list, Facebook
and lots of social media posts with partner organizations. mailed postcards and
flyers, We have also sponsored events where are target audience might be locaied
including the Warren Miller ski movies and the Ski Bonkers sale put on by
Sturtevant's. Booths at ihese events (over multiple days) have allowed us to
advertise our events, promote tourism at the Pass and in Kittitas County.
While specific events draw larger crowds, the regular txuseum visitors have been
drawn in by permanent WSDOT freeway signage advertising ihe museum on l-g0
both west and east bound (NEXT EXIT signage).
2aiot).harader lirilit
Response 3:
Measuring Results*
Descrille holv you !.rill pr oryl(tt8 yoLjt e,/ent/activliyliaailriy tg atlrac1 trrutlsls_
WSSSM lt's Beerr Quite a Run'' Campaign
Created by Kevin Nolan and the Craters of the Moon Team from Cl Elum. the
WSSSM 'lt's Been Quite a Run" canrpaign features print. orrline and video
adverlising featuring some of the biggest names from washington state snowsports
history including olyrnpians Debbre Armstrong phil & steve Mahre. snowboarder
Craig Kelly. and Tacoma's Gretchen Fraser. the first American (man or woman) to
win a Gold Medal in the sport of skiing from the US in 1936. This conrpelling
campaign has provided great traction in2021 aad will be expanded and used in
multiple formats in 2A22. The tt/SSSM media pian is being tightly managed at no
cost by experienced rnedia buyer Megan Smiley of Sunny & Smiley
Target Audience: wsssM advertising targets adults (ages iB-54) in the seattle-
Tacoma metro area (more than 50+ mjles) with a keen interesi in skiing and
snowboarding.
Timing. Year-round campaign but with a focus on winter and summer (high seasons)
TourismlMarketing Focus Areas
'l . General Museum AwarenessiMarketing/TourismA,/isit Us Campaign which will
change by season for 2O22
2. New Snowboarding Exhibit
3. ln person events in 2022
Tourism Marketing Plan
' oNLINE: social MedialDigitalArilebsite/E-Ner,rrs Advertising. potential exanrples
might include Facebook. lnstagram. 42SMagazine Email E-Blast
' orrlstreamed Media Video Advertising. Potential examples might include targeted
.30 second streamed media on Netflix or Hulu
'Television Advertising. Potential example nright include a segment with Evening
Magazine
, Print Adverlising. Potential example might include 42i Magazine or Seattle
Magazine's 'Best of' lssue
. Website Desrgn and Tech Updates
' Print collateral (postcards, flyers. posters). potential oversized postcards or flyers
mailed or distributed at key locations to prorrote in-person events at the mlrseum
Measuring Results
'Visitors are counted as they enter the museum by volunteers and tabulated on
excel spreadsheets
'Visitors are also encouraged to sign the museum guest book where we lrack citres
and zip codes
" Volunteers are trained to ask questions like "where are you from" and "what brings
you in today" and "Are you staying overnight and where" and to rnark answers on
the visitor report for the day
" Google analytics. Facebook reports and OTT strearned reports can tell us
response to advertising vehlcles used
. Tracking average visitors per month and per season and comparing it to prior
results can help us irack successful campaigns
2500 ciraracler liinit
Application Questions: Part 3
4l Collaboration
lf your organization collaborates or has created partnerships with other organizations, groups, or other events,
how is this accomplished?
4.1 Collaboration *
4.2 Promoting Local
Business*
WSSSM has parlnered with many organizations throughout the years to promote the
museum and iis events
1. Drubru Brewery. ongoing for partnership for events. Plan to do a 2nd Snoqualnle
Pass Scavenger Hunt
2. The Summit at Snoqualmie: ongoing extensive marketing partnership
3. Commonwealth Restaurant: ongoirrg partnership for events
4. The Summit lnn: Partner as host hotel and to prornote events to guests
5. National Nordic Museum. Joint exhibit on ski jumping at National Nordic Museum
6. Warren Miller Entertainment: sponsored movies for 3 years with WSSSM booth at
events in both Seattle & Bellevue
7. Ski Bonkers/Sturtevant's: sponsored event with booth at event
B. Skiing History Magazine. Promotion to our audience
9. CAMAH. Member organization. Kathy McDonald current webmaster for
organization. Have hosted board meeting at WSSSM
10. Outdoors for All Foundation: Featured exhibit at WSSSM, WSSSM booth at
Outdoors for All Gala
11 . Team Alpental Snoqualmie
12 City Leagr-re Ski Racing
13. Northwest Wir'tter Sports Foundation. Joint promotiotr of |cense plate program
'14. PNSA: Pacific Northwest Ski Racing Teams
15. King County Search and Rescue Association
16. Ski Patrol Rescue Association
17. Central Washington Outdoor: Featured on website and sociai media
2 5l:'j ah at a..te t ltrtt,
Llescribr,rns\,ryotj,.'r'lllplorlolelocjgingeslaillisiinreDis.trlslauratls aIdbilsiIesslo.-:aiednKi!tlasCo{llliy
Whenever WSSSM does events at the museum. we partner with local Kitiitas
County restaurants like Commonwealth and Drubru for food and beverages for
these events. We also partner with other location organizations to promote these
events through Facebook groups. As a rnember of CAMAH and NEW webmaster for
the group. we will utjlize our contacts in Kittitas County to cross-promote our
activities and events with other museums and organizations. The WSSSM websiie
has a specific section on it hrghlighting local "padners" in the community. The
Central WA Outdoor logo is prominently featured on ihe www.wsssm.org home
page.
2500 characief lirn;i
4.3 Host Hotel*ls there e hr:sr horel fcr yolf everi i, .irztlt Orclecl"? ll yes ltsl ihe hotel.
No
. Yes. The Sumrnit lnn
5l Future Plans
Please explain what plans exist to allow this project to become self-sustaining. lnclude any plans for ticket sales,
event sponsors, and other cost-recovery models.
Future Plans*From 2015-2020. WSSSM's annual advertising budget was very limited and was
comprised mostly of freeway exit signage. large museum logo signage on route g06,
and other flag signage stationed directly in front of the museum. We invested in a
professional booth to take to events (Warren Miller, Ski Bonkers, others) and in
giveaways for visitors including pens, stickers. notecards, gift tags. and more. We
also spent time (biri not a lot of money) revamping our website and expanding our
social media presence. We would use flyers, emajl e-blasts and mailed postcards (to
our own list) io promote our events. We also relied heavily on our partners and
social media to pronlote the museum and our events.
ln 2421 , with the help of Lodging Tax Funds. we were able to add targeted paid print
and online advertising to the mix and saw great success in visitolrunrbers going
back to pre-pandemic levels in the summer at 2021 as a result.
With the potential of 2022 Lodging Tax Funds, we are exciied to continue that paid
print and online advertising and to potentjally ad in OTT streamed video advertisrng
and some ielevision advertising as well.
As WSSSM does not charge admission or a fee for events. our ability to earn
revenue outside of fundraising is limited to the gift shop saies.
Advedising = more awareness of the museum and our events = more visitors =
more suppoders = r-nore sales, etc.
The Lodging Tax funds aie crucial part of our tourism marketing strategy for this
young non-profit facility.
25O0.lraracter linilt
Application Questions. Parl 4
6l Additional lnformation
Provide any additional informadon which will assist the Lodging Tax Advisory Committee in evaluating your
project and its benefit to tourism.
COVID-19 lnformation lf yq1; Lr,i a pianngd evenl in 2020 or 2021 !./hether Ihey lveae abie io take piace c. noi. please descrrD-- iiny
succ-asses lln.j challenges yoLJ experienced.
Covid Closures: ln 2020. WSSSM was open until March I5 and had steady visitors
(37 per day). Covid hits and WSSSM was closed over 6 months ( 196 days) from
March 1S-September 26. We opened again weekends only for 15 days (Sept. 26-
Nov. 15) and it was siow. Covid restrictions were in place (ordered WSSSM stylus
pens as giveaways for monitors). signage and PPE. Covid results in another closure
during ski season. Nov. 15.2020-Feb. 2A,2021 (over 3 monthslgS days). Since Feb.
20. WSSSM has operated Saturdayslsundays, instead of Thursdays-Sundays. The
Covid silver lining? The summer of 2021 was our busiest yet at the museum - even
beating pre-pandemrc levels!
Covid Disappointments: ln the Fall of 2020, WSSSM was to have celebrated our Sth
Anniversary wiih a live speaker and party. The Warren Miller Movie Series was
moved online. Fundraising was more difficult, but our suppofiers were quite
generous. Due to Covid, WSSSM laid off our one paid employee who recruited
volunteers.
Covid lnnovations and Wins. Overail, Covid forced the museum to be more creative
and to reach out to different partners. These new parlnerships and events wiil
expand WSSSM's audience and sustain us for years to come.
. Canlis Restaurant created special dining yurts decorated in Vintage NW Ski
Themes. They reached out to WSSSM and we became a partner and received
publiciiy from of one of Seattle's most iconic restaurants.
. WSSSM's new Speaker Series via Zoom/Facebook Live took advantage of Covicl
with Deb Armstrong in Colorado. John Lundin in Sun Valley. etc. and brought
WSSSM programming into much larger audience. The Speaker Series will continire
tn zull.
. WSSSM historians John Lundin and Kirby Gilbert created "sublime Sights" exhibit
on Ski Jumping at the National Nordic Museum in Seattle. This partnership allowed
WSSSM to expand it's reach outside Snoqualmie Pass. lt was a great experience for
WSSSM to padner, work. and learn from one of Seattle's most sophisticated
museum marketing teams.
. WSSSM, Dru Bru and others created the Snoqualmie Pass Scavenger Hunt in the
summer of 2021 because it could be done in a "Covid-Safe" environment and was
great for families. The Scavenger Hunt will continue in 2022.
. With regard to volunteers, we have hired a new Operations and Volunteer Manager
who is creatively working hard to rebuild our volunteer crew_ The WSSSM volunteer
program needed a reboot and Covid was the kick in the pants to rethink how we do
things.
25t10 .lratacl-^r lin|i
Additional lnformation Thank you so much for reading WSSSM's application lor lhe 2022 Kittitas County
Lodging Tax Grant. We recognize that this is a lengthy process for committee
menrbers. and we appreciate your time and energy to consider our application.
WSSSM worked hard in 2021 to be good stewards of ihe Lodging Tax Funds. By
partnering with Craters of the Moon, our advertising was done creatively and
professionally AND at minimal costl Megan Smiley of Sunny & Smiley is a sought
after media buyer who we are lucky enough to have on our team at no cost. Not only
is Megan giving us the best advice. but she is also getting WSSSM great pricing.
As the Marketing Director for the museum, l. Kathy McDonald. bring more than 25
years of marketing expertise to our organization. I look forward to partnering with
others in ihe county to raise awarerress and create tourism events and opportunities
for both WSSSM and others in the county. I have gotten much more involved in
CAMAH this year and am having fun creating a brand new website.
As WSSSM enters its 7th year of operation in 2022. we are super excited about 3
tlrings:
1. NEW Snowboarding Exhibit and Fihn. After a Covid stall. the Snowboard exh jbit
and film is on itswayto being done_ We are excited forthe events and promotion
around this new exhibit.
2. ln Person Eventst As Covid permits. we are lookirrg forward to offering boih in
person and hybrid/zoom events on a wide range of toprcs. \Ale have a number of
folks lined up lor this fall and winterl
3. OTT/Television Advertising. Nothing showcases our r"r.tuseum like video can.
Shouid we be awarded Lodging lax Grant Funds. we are especially inierested in
OTT/Streamed Media and Television Adverlising.
We are grateful to have been awarded a grant in 2021 and hope to earn your trust
again in 2022.We knowthatthe museum is unique in being one of the onlyfacilities
to provide culture and tourisnr drawing events in the Norlhern part of the County.
We hope that you enjoy our video presenialion, atrd we look forward to meeting with
you and answering your questions.
Thank you
Kathy McDonald, WSSSM Marketing Director
Dave Moffett, Founder & President. WSSSM
25OO .hatac:er lrfrtl
SUppOfting DOCUmgntS YoL] rrtay i:piaa{i any sLippcrling dociinelris 3uc,r as,Jraphs ifiiagci: .iiacllans merreijsq ilateri:lls ela
4.7x7 .25 425 Annstrong.pdf I .7SMB
2019 annual report FlNAL.pdf 1 .06M8
YoLr are allDlved 1a subnrit irp 1cr 3 si[gle paEd il,jS iettef) dq)0r]ients ilr JPG PiJF cr ilFF fcnlat
7l Previous Lodging Tax Grant lnformation
Previous Years
Awarded Lodging Tax
Grants *
Overall Attendnace
Past Actual *
l-las yorrr i:i;eni teceived Lodglng -fax fulds ilt llreuous yeats /
I No, this eventlproject has not previously received Lodgirrg Tax Funding
e Yes, 'l year previous
. Yes,2 years previous
Yes. 3 or more years previous
Projected *
6,000 5,300
Number of people travelling more than 50 miles for your event?
Past Actual* projected *
5,400 4,770
Number of people traveling from outside WA State for your event?
Past Actual* projected *
180 189
The number of overnight guests who stay in paid accommodations in Kittitas County
for your event
Past Actual* projected *
3oo 265
Number of paid lodging room nights resulting from you eventlactivity/facility?
Past Actual* projected *
12a 106
Prior Year Paid
Overnight Stay Data
Past Methodology*
Projected
Meihodology*
,n addltiolr to Jield above. you fftay uploird lh-^ evidence ic suppori the ptior years roo|llnigh{ lnfornattD|.
WSSSM Visitor Report.pdf 127.33K8
WSSSM Operations Day Check List.pdf 141.03K8
You nray upload up lo three single pages (US Letieil o1 rniornr;riron. ll you a siB{1le nulij_page {lo.jutne|t oltly the
firsi thfee pages will be considered. The lollqv/ino lo.flats \,/ill be accepted JpG pDF or TIFF
ythal methodology did you use to calculale ihe ?0'i g actual nunrber;,?
Direct Count (preferred)
lndirect Count. RepresentativeSurvey
.r lnformal Survey (preferred)
Structured Estlmate
Other
Wral nrelhodology will you use to calculale lhe upcotninq nurlbers?
q'l Direct Count (preferred)
.; lndirect Count
.r Representative Survey
d: lnformal Survey (preferred)
- , Siructured Estimate
Other
Methodology
Narrative *
flease gxpJaln.
Being a small rnuseurn. WSSSM hosls welcome each and every guest into the
museum and have a chance to chat and say hello. Volunteers are trained to count
each and every guest and are now asking zip code and if and where the person has
stayed overnight and where. This "Dlrect Count" method will be invaluable in 2022.
Attached is the wsssM operations checklist fornr that is used by our volunteers to
track information about visitors.
we will also work with rhe sumrnit lnn. our host hotel, to obtain detailed information
on heads in beds as a result of our in-person events for 2022.
The past actual used in this report are number fronr 201g. the last full year wsssM
was open. The attaclred repofi shows details of our visttor survey.
. ln 2019. we were open 4 days a week (Thurs-Sun) with an average of 29 visitors
per day.
. ln 2020 from January-March 15. trafftc was up to 37 visitors per day. We then
closed for Covid until Sepi. 26 when we opened up for just 1S days (Sept. 26-Nov,
1 5) and had an average of 1 0 visitors per day (open just 2 days per week, Sat/Sun).
We nrissed Dec 2020 due to Covid.
. ln 2021, we were closed Jan and Feb due to Covid wh jch would have been a very
busy tinre ai the museum. We open Feb. 20 and traffic was slow until May 30 with
just 13 visitors per day open Sai/Sun as the comnrunity began to open up. ln
JunelJuly and August (which coincided with our advertising) traffic really increased
to 35 per day. ln September 2O21. we were at 28 people per day.
" For 2022, we project to be open 3 days a week (Fri-Sun) and hopefully Fri and Sat
nights (5-B pm) With a projected average of 34 visitors per day (more in winter and
summer and less in spring and fall) that puts us back to 5,304 visits per year.
25J0 cha3atet litiiit
Application Questions: Part 5
8l Funding
Does your organization have, or have you applied for, grant funding frorr other sources? lf not, why not? lf yes. please list
the funding you have for the project. inc|.rding any volunteer and in-kind sources in euestion gl project Budget
Overview.
Funding sources and amounts which lrave not yet been secured will be listed separately. in the field(s) directly below.
Finally. what changes would occur if the project couldn't be funcled?
Othef FUnding* Doesyolrcrqattrzalrunlrave. ornaveyct-taptiiedlorfundinqir.)lltotitijrsoijfces?
.Yes "No
Explanation *li noi. illty r0i'7
ln 2021 , the Washington State Ski & Snowboard Museum was awarded a Nonprofit
Community Recovery (NCR) grant in the anrount of $5.000. The purpose of the
grant was to cover expenses incurred between March 1. 2020, and June 30. 2021,
due to financral hardship caused by the coVlD-19 pandemic. This is the only other
grani we have ever applied for.
All of our other expenses are covered by fundraising
2500 characier limii
\;1.hai chaltqes will lle rn.tde li iiln(linq lo. Vo|t r€jquesi is no1 available or ieccmlrended"
Should we not receive the grant from Kitrtitas County we will not execute on this
extensive marketing campaign.
2500 chartcler iiiiril.
Funding Shortfalls *
Matching Funds
Percentage
Verification of ln-kind
Contributions
Budget Year
Edit if necessary 2019
Revenues From Consolidated Lodging Tax Grani
306.00
o/o
Ihrs iield wrll aulo fill rllitlt the r.lrrecl percentage hased on yoLir rnpui to bud!lei section belour
9l Project Budget Overview
Please complete budget for this project/proposal. lf your agency operates inclependently of this prolect applicaiion it may
not be necessary to submit the entire agency budget. You must submit a budgei which specifically pedains to the
projectlevent for which you are requesting funding and adheres to the basic budget format shown below
The budget must include anticipated revenues. expenditures, and any potential profit or loss. For projects/events which are
ongoing for more than one (1) year, please also submit actuals from the previous three (3) years of operations (need not
be consecutive) for the pro.jectlproposal if applicable.
For any claimed in-kind contributions valued at $500 or more and related to marketingladveftising, you must
submit verifying documentation which assures the contribution will be provided. For instance, if you are claiming tn-
kind contributions in the form of advertising match. a binding contract itemizing the matching value and obligating each
party rnust be provided.
ATTENTION: ln an effort to allow an adequate level of flexibiliiy for all appficants, not all fields in the budget portion are
required to be filled before ihis form is submitted. Providing all applicable data is your responsibility, failure to do so
will potentially jeopardize your application's chance for review.
Fcr airy ciarnr.i!i rn-kiIrj cullfli]L,lions valileij a! Sl;llrl cr orore an(i ielaterj i.r ntarkelinqj:lcvgrirsiltrl yrjLt |lusi sut)r}l
ve.iiyir.; cr)ctinleniaiiot lrhich essutes ihe r:ontlbiliion will be pfcvide.j.
2020 2021 2022
Past Actual 3
LTAC Grant Funding $ 0.00
All Other Revenues
Account Name PastActual 3
Fundraising $ 75795.00
Other Grants $ 0.00
Retail Sales $ 1651 .00
Past Actual 3
$ 0.00
ln-Kind Contributions (except volunteerism)
Accouni Name
Past Actual 2
$ 0.00
Past Actual 2
$ 70037.00
$ 0.00
$ 159.00
Past Actual 2
$ 0.00
Past Aciual 1
$ 18,000.00
Past Actual I
$ 60000.00
$ 5000.00
$ 350.00
Past Actual 1
$ 0.00
Projected
$ 25,000.00
Projected
$ 75000.00
s 0.00
$ 1500.00
Projecied
$ 0.00
Contributions of Volunteer Time
Past Actual 3 Past Actual 2
Number of Hours 2,700 1,401
Past Actual '1
2,305
Projected
2,745
Evidence of Volunteer
Contributions *
Calculated Value of
Projecied Volunteer
Time
Past Actual 3
Revenue Totals g 77446.00
Expenses
Account Name
Occupancy
Advertising
Fundraising
General & Admin
Depreciation
Employee Costs
Exhibits
Pledges written off
Volunteer Time
Cost of Sales
Expense Totals
Past Actual 2
$ 70196.00
Past Actual 3 Pasi Actual 2
$ 54445.00 $ 52873.00
$ 3424.00 $ 1822.00
$ 5800.00 $ 3010.00
$ 5106.00 $ 4319.00
$ 14260.00 $ 14202.00
$ 9810.00 $ 4496.00
$ 2280.00 $ 0.00
$ 20000.00 $ 517s.00
$ 0.00 $ 0.00
$ 775.00 $ 82.00
Past Actual 3 Past Actual 2
$ 115900.00 $ 85979.00
Ple;rso Lrploa.l a siogle l!!e ithtch oifers evirler_rcr: in suppoti ofthe projectecl vollrnteer ltours
WSSSM volunteer hours 2022.pdf .1 30.91K8
s 64.672.20
Profit & Loss
PastActual 1
$ 83350.00
Past Actual 1
$ 57000.00
$ 20000.00
$ 4500.00
$ 5000.00
$ 14000.00
$ 6000.00
$ 4000.00
$ 5000.00
$ 0.00
$ 175.00
Past Actual 1
$ 115675.00
Projected
$ 166172.20
Projected
$ 60000.00
$ 27500.00
$ 5000-00
$ 6000.00
$ 1s800.00
$ 11000.00
$ 5000.00
$ 0.00
$ 64672.20
$ 750.00
Projected
$ 193722.20
Projected
$ -27550.00
Past Actual 3
$ -38454.00
Past Actual 2
$ -'15783.00
Past Actual 1
$ -32325.00
Application Certification
The applicant here certifies and affirms: 1. That it does not now. nor will it during the performance of any contract arising
from this application. unlawfully discriminate against any employee. applicant for enrploymeni, client, customer, or other
person who might benefit from satd contract, by reason of age. race, color. ethnicity, sex, religion. military status, sexual
orientation. creed. place of bidh. or disability; 2. That it will abide by all relevant local, state and federal laws and
regulations and; 3. That it has read the information contained in the lnstructions on pages 1 and2 and understands and
will comply with all provisions thereof.
Certified by:
Kmx
Name*
Applicant's Title*
Kathy McDonald
Marketing Director
INTSRNAIJ REVENUE SERVICE
P. O. BOX 2508
crNcrNNATr, oH 45207
Date:
DEPARTMEI T OF' THE TREASURY
Employer ldent.ification Number:
46-L479A92
DLN:
170533 03 3 L7032
Contact Person:
MS. LEE ID# 31208
Contact ?elephone Number:
(8771- 829-5500
Account.ing Period Ending:
Deceriber 3L
Publie Charity gtatus:
L7o(b) (1) {A) (vi)
Form 990 Required:
Yes
Effective Dat.e of Exemption:
SepLernber 24, 2Ot2
Cont.ribution Deductibil ity :
Yes
Addendum Applies:
No
FEB 1?zwq
WASHINGTON STATE SKI AI{D SNOWBOARD
MUgEUM
7900 sE 28TH ST STE 200
MERCER ISIJAND, WA 98040
{*# q
Dear Applicant:
we are pleased to inform you that upon review of your application for Lax
exempt status we have determined Lhat, you are exempt from Federal income taxunder section 50L(c)(3) of the Tnternal Revenue Code. Conlributions to you arededuct.ible under section L70 of the Code. You are also qualified to receivetax deduclible begueste, devises, transfers or gift.s under section 2055, X"A6at 2522 of lhe Code. Because Lhis l-etter couLd help reaolve any questions
regarding your exempt slatus, you should keep ib in your permanent reeords.
Organizations exempl under section 501 (c) (3) of the Code are further classifiedas either publie charities or private foundations. We determined that you area public eharity under the Code section(s) listed in Ehe heading of thisletter.
Please see enclosed Publication 422L-PC, Compliance Guide for 501 (c) (S) public
Charities, fQr some helpful information about your responsibilities ae an
exempt crganizat.ion.
Sincerely,
Director, Exempt Organizations
Enelosure: Publicatian 4223--pc
IJetter 947
WASHINGTON STATE SKI AND SNOWBOARD MUSEUM
WSSSM Projected Volunteer Hours
WSSSM Volunteer Hours Projected 2022
# hours
20t9 2,700
2020 1,,401
202r 2 30s
2022 2,745
Dave Moffett President 480
Kathy Moffett McDonald Marketing Director 480
John Sutherland Board Member 240
John Lundin Board Member 240
Christie King Board Member 180
Leeds Chamberlain Board Member L20
John Forsen Board Member 200
Debbie Armstrong Board Member 70
Guy Lawrence Board Member 60
LowellSkoog Board Member 240
Kirby Gilbert Board Member 240
On site Volu nteers (156 days open @ 5 hrs/day) .25 volunteer Volunteer 195
TOTAL 2,745
VOLUNTEER NAME PROJECTED HOURSTITLE
WASHINGTCJN STATE SKI AND SNC}IVB()ARD MUSCUMWSSSM Visitor Report SummaryAs of 1O/5/21.5,3001563 days: Fri-Sun344,7701592651062022:Plantobe open 3 daysplus weekendevenings 5-8pm. Usevisitors per dayand days opento estimatetotal visitors2,343922 days: Sat-Sun252,IO9701.L7472021: Closed Janand Feb Covid.Open Feb. 20-May30, slow avg. 13only openSat/Sun. June,July, Aug. goodtraffic Sat/Sunavg. 35 per day.Sept. avg. 28.l_,586572 days: Sat-Sun30r,5t75184342020: Open begof 2020, goodtraffic (avg. 37),closed March 15-Sept 26 Covid.Open Sept. 26-Nov. 15 15 daysSat/Sun only avg.L06,0002084 days: Thurs-Sun2954001803001202019: Open Thurs-Sun, L2-5pm.Lower Thurs-Fri,higher Sat & Sun.Higher Summerand Winter, LowerSpring, Lowest FallTotalVisitorsDays OpenOperating ScheduleAverage visitors per dayTraveling More than 50 miles (90%)Traveling from outside WA (3%)# of guest in Paid Accomodations (5%)# of paid lodging rooms (2.5 per room)Notes20222019WSSSM Visitor Report Summary20212020
vlAW\Washington State Ski and
Snowboard Museum
Operating Checklist
Day & Date Volunteer Name
Weather
Foodordered Y/ N
GUEST TAI-LY
12-1 'J.-2 2-3 3-4 4-5
Total Guests
Zip Code/Cities/States or Countries of
Guests:
Guests staying overnight at the pass and where (hotel, Airbnb, private
house):__---
Gift Shop
Sales:
WSSSM Events
Pushed:
Piease reler to the guidelines to ensure oll supplies ore stocked ond in place. lnitiat _
Hourly Cleaning as Necessary - Please initial as completed.
t 2 3 4 5
Notes/Things to FixlOrder/Follow U p:
Washington State Ski and
Snowboard Museum
Operating Checklist
vlAW\A
Day & Date Volunteer N ame
Weather
Foodordered Y/ N
GUEST TALTY
12-t 1.-2 2-3 3-4 4-5
Total Guests
Cities/States or Countries of
Guests:
Guests staying overnight at the Pass and where (hotel, Airbnb, private
house):___
Gift Shop
Sales:
WSSSM Events
Pushed:
Please refer to the guidelines to ensure all supplies are stocked and in ptace. Initiol
Hourly Cleaning as Necessa ry - Please initial as com leted.
7 2 3 4 5
Notes/Things to FixlOrder/Follow U p:
She won her Gold Medal by ryn of a second"
b k(t. )..,
"Y (
\s
tr
Discover all thatwent fuito one historic moment in rime.
'l, lt.
,:.: .
WSIXNGTON 9TAAE sKI & SNQWBOARD MUSEUM
W
.lirr.
{p
It.$Spmrts
a
ciltTRAt
IYASHtIGr0il
G@TEE
It's Been Quite A Rrin
Snoqualmie Pass . Free Admission . wsssm.org
20L9 Annual ReportNEW: 2OL9 Exhibit on Avalanche DogsO.N THE JO.BAvy Dogs cruise the hill; ridechai rlifts, hel icopters, a ndsnowmobiles; wait in lift lines;and mingle with the public.They work in harsh weather, runup and down hills through deepsnow and ice, risk getting hit byskiers and snowboarders, andendure cuts and raw paws.Theaverage career of a certified AvyDog lasts 8-9 years.WASHINGTON STATE SKI AND SN()WBOARD MUSEUM
WASHING]'ON STATE SKI AND SNQWtsOARD MUSEL]MDear WSSSM Family,As I write this 2019 Annual Report (now in 202Ol,l reflect on a different time atWSSSM. Back in 2019 we were hosiing visitors, iiarties, private events flook atthecrowded museum) gleefully without fdce mas(sor hand sanitizer. Now we trivepivoted to online collections and Zoom events.ln.20L_9,.wesa.ida hugethankyou!o Hugf Armstrong,co-founderof the museumwithwrte, Dottie, who became our tirst board directors emeritus. We are delishted that the4fln:tfong.Falnily continues on the WSSSM Board of Directors with leee"ndait da-uehtirand Olympic Gold Medalist, Deb.Armstrong. We are also thrilled to we*lcome long:timeski industry veteran John Sutherland, marketing expert Christie Kine, and The Su[rmit,sGeneral Manager, Guy Lawrence to our WSSSM Board.Lastly, thank you so much for.your support after the passing of my wife of 50 years,susan Moffett. susan was a history major in college-and chaimpion and suppolter oithemuseum. She reveled in seeing so'man:y long-timE friends at our events. ' 'I look forward to seeing many of you at the museum when we are able.For now, I say a huge THANK You for your continued support during this difficult time!Thank You forYour Support!Thank you!David R. Moffett, WSSSM Presidentdave @wsssm.ors or 2O6.854.3626PS:.WSSSM,volunteers are the best, bqt we need more of you ! lnquire how you canmake new friends and get great benefits, too !. .; i.r:ltr:....''4th Anniversary Celebration& Dave Moffett'Hugh Armstrong & John Forsen
Welcome NewWSSSM BoardMembers!The Armstrong Family. WSSSM Co-Founders Dollie &Hugh, WSSSM supporter Olin and newest WSSSMBoard Member & Olympic Gold Medal Winner, Debai^$:,tt*Il'I .-\,Q,r$,1{htr'.t l;F4t-L;p1'+'' t.d't,.qIBoard of Directors. David R. Moffett, President. Kirby Gilbert, Vice President. Leeds Chamberlain, Secretary. Deb Armstrong*. John Forsen. Guy Lawrence*. John W. Lundin. LowellSkoog. Christie King*. John Sutherland*. Dollie Armstrong, Director Emeritus. Hugh Armstrong, Director Emeritus* Elected in2Ot9/202OMuseum lnfoFREE AdmissionOpen Thursday-Sunday, 12-5 pm year, Fridays &Saturdays until 8 pmMuseum Address: 10 Pass Life Way, SnoqualmiePass, WA 98068Museum phone recording: (425, 434-08272019 Numbers. 6,000 museum visitors. 2,70O volunteer hours. 324 museum donors. 576,672 cash revenues. 580,866 cash expenses. (S4,194) net cash-tExcludes 531,000 in 2019 receipts of pledgecommitments f rom prior years.Mailing address: P.O. Box 1301, Mercer lsland,wA 98040Museum office phone: (206) 854-3626www.wsssm.orgEmail: info@wsssm.oreGet Social with WSSSM!mE@@v1ri,5hg 0i1rbrerikter
Volunteer,tt$l lN^"^eSSSoNNJP""At WSSSMNorBScott Sumne4Director ofOperations &VolunteerCoordinatorlnfo@wsssm.orgOPEN TO ALL:Seeking enthusiasticvolunteers of allagesFLEXIBLE: Pick yourshifts, once or twicea monthEVENINGS DURINGSKI SEASON: Fridays& Saturdays from 5-8pmFREE MEAL: Get aFREE meal atCommonwealthduring your shift!No experiencenecessary! TrainingprovidedMeet new peopleand show themaround the museumSAFE: Museum istaking all Covid-Safety Precautions4
Su pporters & Pa rtners (se,ect,ist)WN SIJINCJ'|ON STAT' $KIAND SNOWSOAI]D MUSEUMATHE SUMMITATSNOOUALMIEoutdoorsforallFOUND.ATIONoal-l{ A l"ri '-.'vl.I*A,RREN 4 *,rr=*RTf]]RUBRIIIKIINSP(IRTS.TENNISGOI,F WAIERNordicMuseumPepassth
WSSSM DonorsDOUBLE DTAMOND S5O,OOO+. The Webb & VirginiaMoffett Family. Northwest Winter SportsFoundation. The Summit atSnoqualmieD|AMoN D Szs.ooo-s49.99eCrystal Mountain ResortJuniper FoundationK2 SportsMervin ManufacturingOutdoors for AllFoundationThe Pass, LLCSkiWashingtonGOrp s10.000-s24.999. The Armstrong Family. Kent & Barbara Chaplin. The Gus Raaum Family. Tom & Michelle Sewell. Harold Stack/Robb Stack. Ron & Julie Steele. Sturtevant's. White Pass SkiArea. John B. WoodwardsrrvER ss.000-s9.999. ln Memory of Dollie Armstrong' 49D North Mountain Resort. Jack & Lila Corrock. John & Gayle Forsen. Gerk's Ski & Cycle, Brian &Shandon Gierke. The loeb Family. Tom leonard & Marianne Leslie. Rich & Sally Martinez. Mission Ridge Ski & Board Resort. lowell Skoog & Stephanie Subak. Mt. Spokane Ski & SnowboardPark. Stevens Pass Mountain Resort. The Rees Stevenson Family. Summit at Snoqualmie OutsideOperations. Doug & Diane TannerBRONZE s2.s00-S4.999. 4 Culture. Apex Foundation. Bellevue Ski School. Graham & Christie Anderson. Mt. Baker Ski Area. Mike Bayless. Shannon &Troy Bloedel. Ski Bluewood. Ed Bronsdon & MonicaFawthrop. The Doug Campbell Family, Kirby Gilbert. Ken & Sandy Glass. Jay & Pam Green. Lisbeth Raaum Harris. Kevin & Judy Huggett. Judy & RobertJohnson. Wayne lohnson. Todd Knoyle. James Larkin. Shirley LaFollette. Patrick LaMear - UrbanReclamations. Frank & Lynne McCaslin. John & Sheron Mohan. The Nagel Family. John & Dawn Naye. Kevin Nolan, Craters of theMoon Marketing. North Cascade Heli. Christian & Joanie Raaum. David & Patsy Raaum. Robb Stack. Members of Sahalie Ski Club. The Samuel Family. Ed Torkelson & Kathy Kearney. Markus Virba- lslander Tech. Rochelle & Scott lilhelan. Wyman Youth Trustaaa
cHAMPtON s1,000-s2,499Steve & Jody AllenThomas E. AllenAlpencorpsDeb ArmstrongThe Ashworth FamilyJoel Attaway-Forty Below Ltd.lohn & Susan Barnettln Memory of Roy BathumNancy & Mark BeachThe Bremner FamilyRB BrownRyan L. ErownRussell A. & Maureen HRButterfieldDuncan & ranet CampbellAnders Carlson, kista Heider &Permilla CarlsonLeeds ChamberlalnKlm & TracyClarkBob CramCathleen Patton DickeyEcho Valey Ski AreaJeff & Georglanne FloriniRolt & Bcato FrommJen & RandyGarretsonThe Graves FamilySrian Hell & Mindy Zlffren-HallStephen ,. Hall Jr.John Martin HansenTim & Anya HnateykoHolloway Family FoundationDon JeffreyClark & Karen HurlburtTravis & Suzy KeelerDanny & Sheri KellyChrlstine Brooks KingLeavenworth Winter Sports ClubRon & Austin LeddusirePATRON ss00-999Olin ArmstrongAlpine West 5ki SchoolAnonymousTina DanielsRay & Joan DevriesGeoff "Fergy" FergusonBarbara FrankDave & Mary sue GalvinAriel HagenGreg HeadrickSuzanne HightMarshall& Joan .,arvisJudy King & FamilyLeroy KinglandJim KnowlesDick & Linda KozarekKaren & John LoeserThe Lumpkin FamilyKevin Macl(enzieJennie Mao & Shireen KhanNeil & Kathy McDonaldHarold R. MortimerNASJA WestElizabeth NicholErnle & Nancy OlsonVladimir OsterSkihawks Racing TeamHeather SmithKelly TheesLeslie & lan TubbsSue Wagner & Don DesalvoJim & Donna WellerSUPPoRTER s2s0-s499John & €arla AlleyEric BellBEW| Productions, lnc,Dan BrewsterAl& Ellen CarlinThe Carleton FamilyMichael DedererDick & Connie Del MissierAndie DeRouxliz & Glen DodgeCharles C. EriksenChris Ferris-HotzKeith & Kathy GilbertMaureen HammondKarin HansenCarrie HumphriesThomas HillyerKevin Jensen.lohn & Mana LangmeyerAdam & Hazel LloydScott LongHarvey & Delight MahalkoTim & Pattl MurphyJeff & Susan Newland FamilyCarson OdegardThe Palander FamilyNlcholas ParishMichael E. PierceBud & Penny RobinsonDoris SchwinkendorfPatty StanfordBobbie & Michel SternJane Suzick & WilliamSchumacherPhil TaylorTeam Alpental SnoqualmieJohna & David ThomsonDiane Wright, Steve, Otto & lanVanderhoefSusan D. WoolfAngelo ZopolosJeffrey ButterworthMatt cadeJohn CarrPaul CahillAmy DeckerArt & Judy DanforthKhue Dang & Paul DoMarietta DukeJames DuruzJohn & Pat EdmundsonChris & Marty FaganCharlene & Steve FerkovichE.J. & Jo FerulloRob FrishholzLinda & Toni Gadolallene & Howard GarberKenneth P. & Mitzi S. GilbertGreg GilsonKarl HannevoldDoug &.lill HawkinsNancy & Hoover HopkinsDoug & lucy HousetCorey & Allison HughesMarli lversonRich JohnsonRobert Jones & Lisa LangeRandall & Margaret Karstellertaine KellyMiranda OtjenPacific Northwest Ski AssociationChris PallisEdward & Janet PavlinLiam & Caden PongRyan PongStewart & Laurie RileyChris RoddeOtto W. RossThe Ruiz FamilySpike & Marilyn ScherrerKristiann Schoening & Peter K. DavisBradley SchrottDavid Shirref{Chris & Shawn Shuler FamilyClay & Jan SimonSons of Norway,trit Erlckson lodg€ #llouise & Dom SportelllDouglas SteereTex & Nancy SteereWendy& Mlke SwansonBonnle TaylorCameron & Karen ThompsonLaurian TolandRagnar g (athryn UllandKjell & Esther UllandTlm WagnerWSSSM DonorsFRIENDSl00-S249 Trevor& Emily KostanichThomas T. & Annie D. Allan Andu & Taimi LaubaBeaddie Cummings Ambruch Jeanne Marie LeeAncient Skiers Association Lighthouse propertiesEddy & Osvaldo Ancinas Bob & Susie Corrock LubyAddyArmstrong Lenore LyleHeidi Armstrong Jim & Anne MacleanMaxArmstrong Joanne MahendranThomas Atwood & Meredith Cunningham Melinda MarshBridget Barnhart Jim & Colleen ManinsonRandi Bley The Meinzinger FamilyMonique Annette Bloedel Myra McEwanHolly Brooks Bob & pam MillerDon Brooks & Chris Syryala Jane MounseyLorna Butterfield Cappy & Sally NeuLoup Loup Ski BowlTheJohn W. Lundin FamilyGeorge & Alice MarshallBruce MccawPatrick J. MccowanTimothy McMahonMountaln Guard/Willis North American, lnc.Mountains to sound outfittersTim & Kerry MushkinKnut & Connie Olberg6regB M. & Margaret K. OsePeak Construction - Snoqualmie PassBarry l. Peterson JewelryKent & Kelley PhillipsThe Roger Renyolds FamilyThe Ty Rice FamilvSeattle Ski ClubBob & Gayle SedaCurt & Katherine Simonsonlngrld SimonsonSkytrac, lnc.Snoqualmie Pass Community CouncilBillSokolichSllm & Mlml SommervilleSteve Stratz- Relevanz Public RelationsJack & Marlon SullivanJohn SutherlandGeorge & Ginny ThomasSandy TingMorrie TrautmanJim & Dee TravisUnion BankThe Watterson FamilyGary & Laurie Wilke'This is o list of WSSSM donors (Sl0O dnd obove). Nomes in bold hove mode either a one-time donation to the 2079 Annuol Fund or fulfilled a pledge donotian in 20jg. DonotionIevels shown ore cumulotive of totol giving to the museum.
Exhibit "8"
Guidelines and Requirements for
Expenditure Reimbursements from Lodging Tax
Section 1. Branding
Contractors who have been approved to utilize grant awards for advertising expenditures must
incorporate Kittitas County and the appropriate City of Cle Elum, Ellensburg, or Roslyn tourism
information as follows:
A. Websites and Social Media Sites must include the County's and appropriate City's tourism
website logo or URL with an operational link to the site(s). The URL landing page must use the
correct logos and have a link to centralwashingtonoutdoor.com. Contractors must either keep
the landing page active until time of reimbursement or use a screen capture for full
reimbursement. (lf you are using a live logo as the link to CWO, please ensure the hyperlink is
shown in the screen capture). The logo must be displayed on the contractor's home page, it
must be sized no smallerthan% inch in heightand must be surrounded byappropriate white
space to allow easy recognition and legibility. Contractors shall not change the logo(s) in color or
appearance.
B. Print Advertising and Online Display Advertising of all types (including but not limited to
newspaper, periodicals, flyers, posters, billboards, direct mail, e-newsletters, third-party
websites, streaming displays, social media etc.) must include the County's and appropriate
City's tourism website logo (or URL with a one-click away operational hyperlink). The URL
landing page must use the correct logos and have a link to centralwashingtonoutdoor.com.
Contractors must either keep the landing page active until time of reimbursement or use a
screen capture forfullreimbursement. (lf you are using a live logo asthe linkto CWO, please
ensure the hyperlink is shown in the screen capture). The logo must be sized no smaller than%
inch in height and must be surrounded by appropriate white space to allow easy recognition and
legibility. Contractors shall not change the logo(s) in color or appearance.
C. Video Advertising of all types (including but not limited to television, online, electronic kiosks,
motion billboards, etc.) must include the County's and appropriate City's tourism website logo.
The logo must be sized no smaller than% inch in height, and must be surrounded by appropriate
white space to allow easy recognition and legibility. Contractors shall not change the logo(s) in
color or appearance.
All logos and website information may be obtained by contacting the Director of Tourism, Kittitas
County Chamber of Commerce.
Section 2. Advertising Reimbursements
Contractors seeking reimbursement from Lodging Tax Funds for advertising expenditures must adhere
to the following guidelines and requirements for each type of advertising media utilized.
A. Print rtisins:
1. Print advertising placed with any media provider which operates exclusively outside of
Kittitas County may be reimbursed at 1O0% of the cost, including any production costs. To
operate exclusively outside of Kittitas County, the provider must not be physically located in
the County and/or not distribute any media within the County.
2. Print advertising placed with any media provider which operates inside Kittitas County may
be reimbursed as follows:
a. For date-specific events, advertising the day of the event and up to 10 days prior to
the event may be reimbursed atI0O% of the cost, including any production costs.
b. For seasonal or year-round events, or for date-specific events outside of the time-
frame in Section 2 A, (2l'(al above, advertising reimbursement requests must include a
statement from the media provider specifying the percentage distribution to areas
outside of Kittitas County. Reimbursements will be allowed for the amount distributed
outside of Kittitas County, including any production costs.
B. Television Advertising:
t. Television advertising placed with any media provider outside the Yakima/Kittitas DMA will
be reimbursed at 100% of the cost, including any production cost.
2. Television advertising placed with any media provider inside the Yakima /Kittitas DMA will
be reimbursed as follows:
a. For date-specific events, advertising the day of the event and up to 7 days prior to
the event may be reimbursed at1'0O% of the cost, including any production costs.
b. For seasonal or year-round events, or for date-specific events outside of the time-
frameinSection2B,Z(alabove,advertisingmaybereimbursedattherate of 70%of
the total cost, including any production costs.
C. Online Advertisins
1'. Online advertising and promotion may be reimbursed at 100% of the cost, including any
production cost.
2. Streamed media (radio, television, other) requests for reimbursement must include a
statement from the media provider specifying the percentage of recipients which are
outside of Kittitas County. Reimburserpents will be allowed for the percentage distributed
outside of Kittitas County, including any production costs.
D. Di Mail:
L. Direct mail advertising may be reimbursed at 100% of the cost, including any production
cost, for each item mailed or shipped to a destination outside of Kittitas County. ln order to
receive reimbursement, a list of the addresses and a signed statement from the contractor
that the list is accurate, or other proof of delivery, must be provided along with other
required documentation.
E. Flve Posters:
1. Flyers or posters which are placed outside of Kittitas County may be reimbursed at 100% of
the cost, including any production cost. ln order to receive reimbursement, a list of the
locations where flyers or posters were posted outside of Kittitas County, a signed statement
from the contractor that the list is accurate and a copy of the poster/flyer must be provided
along with other required documentation.
2. Banners which are placed inside of Kittitas County may be reimbursed at IOO% of the cost,
including any production costs. ln order to receive reimbursement, the banner cannot list a
specified date or location. Request can only be made one time.
3. Signage (site layout use only) which are placed inside of the venue/facility of the event may
be reimbursed at 100% of the cost, including any production costs. ln order to receive
reimbursement, the signage cannot list specified date or location. Request can only be
made one time. (i.e. ADA Parking/Parking, Loading Zone, Evacuation Route, Bathrooms, and
Stage locations)
F. Radio Advertisins:
1'. Radio advertising placed with any media provider located outside of Kittitas County may be
reimbursed al1,OO% of the cost, including any production cost.
2. Radio advertising placed with any media provider located inside of Kittitas County may be
reimbursed as follows:
a. For date-specific events, advertising the day of the event and up to 7 days prior to
the event may be reimbursed at].oo% of the cost, including any production cost.
b. For seasonal or year-round events, or for date-specific events outside of the time-
frame in Section 2F,2(a) above, advertising may be reimbursed at the rate of 3O%of
the total cost, including any production costs.
G. Operation Reimbursement:
7. Operation costs may be reimbursedlO}%of the paid invoice cost. ln orderto receive
reimbursement operations invoice must an approved cost from the Consolidated Lodging
Tax committee members list. lnvoice provided must include notation of payment with proof
of payment.
2. Mileage reimbursements that are outside of 50 miles of Kittitas County may be reimbursed
al LOO% of cost. ln order to receive reimbursement, a signed statement from the receiver
along with other required documentation. Mileage reimbursement subject to IRS mileage
reimbursement rates which may change annually.
3. ltems not eligible for reimbursement:
a. Salaries of employees
b. Capitol purchases- any item with 3+ years life and over 55,000.c. Licenses, permits, insurance, or credit card fees