HomeMy WebLinkAboutCommitment Letter - TREAD MAPSKittitas County, Washington
BOARD OF COLINTY COMMISSIONERS
District One
Cory Wright
District Two
Laura Osiadacz
Dishict Three
Brett Wachsmith
June 14,2022
State of Washington Tourism
P.O. Box 16612
Seattle, WA 98116
RE: State of Washington Tourism + TREAD Map Commitment to Participation
Kittitas County would like to express our intent to be included in the TREAD Map app in2022.
We have allocated and commit to remit to Washington Tourism Alliance d/b/a State of
Washington Tourism ("SWT") $30,000 to reserve our inclusion in the program to secure our
participation in the statewide rollout of the project. The funds are being secured through our
county's Lodging Tax funds and will be paid to SWT on
The funds that we are allocating to the project require that the be completed by
1213112022
We understand that with our investment, we are getting priority access and inclusion in the app,
access to back-end data that is otherwise unavailable to non-sponsoring participants, and access
to the following products and services:
TREAD Consulting
TREAD Consulting will complete onboarding and grassroots stakeholder engagement for the
app, Its primary focus will be helping counties understand how to best leverage the potential of
the app for the greatest benefit to their communities. Key ingredients of this service include:. 3Jevel training curriculum customized to the needs of each Admin group: Businesses,
Land Managers, Influencers, Advocates. Technical support. Multimedia library of educational resources for each category of admin. Process for connecting App Admins together to facilitate communication and learning. Opportunities for evaluation and feedbackr Support for Outdoor Recreation Collaboratives (ORCs) in understanding how app can be
a tool for collective impact in their recreation communities
Statewide Marketing
SWT will be the lead on marketing the app, which means there are strategic resources feady to
be deployed to inspire the uptake of the app. SWT's messaging will help solve the problem the
app is addressing by engaging a wide array of new, visiting, and existing trail and waterway
users. The marketing strategy will also deliver on the value proposition by supplying a steady
stream of daily active users and business sponsors. SWT will prepare media guides and toolkits
for counties, and counties will be expected to push messaging out to their local communities
Kittitas County Courthouse . 205 West s&Avenue, STE 108 . Ellensburg, WA 98926
(509) 962-7508 .FAX(509) 962-7619
www.co.kiftitas.wa.us
J t.
through existing marketing campaigns and outreach channels. Specific promotional tactics will
include, but are not limited to:
o Influencer marketing to encourage downloads and usage of the appo Content marketing on both stateofWAtourism.com and external sites relevant to SWT
target audiences
o Social media promotion of the app for downloads and usager Push notification marketing to announce new features, available regions and to encourage
app usage
Marketing programs are expected to begin mid-summer of 2022, promoting widespread usage of
the app among Washingtonians and visitors.
SWT will also provide toolkits to counties contracting with TREAD Map App to help promote
the app in their communities by summer 2022.
TREAD Map Smart Phone App and Wreb Portal
TREAD Map powers sustainable recreation and drives economic development for all
communities. TREAD Map connects all outdoor enthusiasts through real-time interaction with
land managers, user groups, and local businesses. This community'powered platform equips
outdoor enthusiasts to recreate respectfully - and spend their dollars on Main Street - through
locally informed messaging and destination management. TREAD Map is being developed by
Dharma Maps in coordination with SWT and TREAD, which offers a connected suite of locally
powered real-time mapping tools for communities, user groups, land managers, governments,
and adventurers. They have been researching and mapping thousands of miles or trails in some
of the most special places around the world for over 20 years. Attached as Exhibit A is a list of
key features of the app as well as benefits for sponsors and information on the analytics and data
available to sponsors.
Kittitas County Courthouse' 205 West 5ftAvenue, STE 108 . Ellensburg, WA 98926
(s09) 962-7s08 .FAX (509) 962-7679
www.co.kittitas.wa.us
By signing below, we agree to pay $30,000 to SWT to be included in the app and look forward
to this great opportunity,
Kittitas County
Organization
Date
ABSENT
Kittitas Countv
Cory Wright, Vice Chair
--/-
Organization
Date
Kittitas County
Brett W Commissioner Organization
MA/
Date
[Name]State of Washington Tourism
A-7/l-zz-E*t/E
[Title]Date
Kittitas County Courthouse . 205 West SftAvenue, STE 108 . Ellensburg, WA 98926
(509)962-7508'FAX(509)962,7679
www.co.kittitas-wa.us
Exhibit A
App Features
Features Available for beta testing (lt4ay 1st) and at launch (May 30th). MapBox Integration: A leading map software provider that provides high speed app
functionality.. Improved Cartography: Fully customized map design to optimize display. Over-use dispersion for trails and trailheads: Displays information for overused or
crowded trails and trailheads that includes suggested altemative locations for app users to
visit instead.. List Regional Recommendations and Regional Guides: TREADtalk provides social
media posts that allow a TREADcontrol Admin user to create a ranked or unranked list of
locations based on any criteria desired. For example, a local DMO can create a post that
lists the top 5 trails in the area that are preferable to visit in the summer because they are
higher elevation and out of the scorching heat.. Regional Platform (Ability to open turn off by county/SWT Marketing Regions):
The app aontent is organized by location such as counties and SWT Marketing Regions.
TREADcontrol Super Admin account owners have the ability to turn data on or off for an
entire county or marketing region.. Publisher Content (Expert Content): App content is provided by local and regional
experts and is informed by guidebookso maps, and other publications. These local experts,
or "influencers", have the ability to highlight certain trails for promotion, create
alternative trail lists for crowded area, edit descriptions and attributes for geographic data
and other tasks on TREADcontrol that will greatly enhance the app experience for the
end-user.. TREADtalk A proprietary social media feed that allows app users and TREADcontrol
admin users to create posts viewable by the public depending on privacy settings, Posts
are always linked to a location on the rnap allowing for seamless transitions for
TREADtalk view to map view of the same information. Posts are grouped into categories
depending on purpose. TREADcontrol Admin posts are different from general app user
posts. General app user posts are limited to one type of post that consists of an image or
video, a description, hashtags, a location, and the option to fill out a trail survey designed
by the land manager. TREADcontrol Admin Posts consist of the following categories:o Alerts: Provide app users with emergency information
o Event posts: List information about any type of outdoor recreation event
o Announcements: A general post regarding outdoor recreationo List: A list of recommended locations for a certain purpose. GPS Recording: The GPS recording feature allows the user to track speed, distance,
elevation, ascent, stopped time, moving time, pace and more.. Display Control Center: App users are able to customize their app experience. Controls
are available to adjust what layers are available to view on the map such as trails,
trailheads, TREADtalk posts, Alerts, and more. App users can also select from a library
of "App Themes" such as "Fire Season",'oBackpacking", "'Winter",'oMotor Sports" and
more. These themes will display the appropriate map and TREADtalk information
optimized for the specific outdoor recreation activities related to each theme.o TREAD Shop: The TREADshop allows app users to shop for locally produced goods
from businesses that support outdoor recreation infrastructure projects and initiatives.
Kittitas County Courthouse . 205 West 5sAvenue, STE 108 ' Ellensburg,WA98926
(509) 962-7508 .FAX (509) e62-7679
www.co.kittitas.wa.us
TREADcontrol: Approved admin users are able to control the data in the app. Admin
users are trained to use the TREADcontrol platform by TREAD Consulting. Once trained
and approved, admin users can edit geographic data and create special posts on
TREADtalk, TREADcontrol also provides data analytics from app user activity that can
be used by admin account owners for business or land management pulposes.
Features Available Summer 2022. Roads integration: A fully interactive road layer to the map dataset allowing app users
to tap on certain roads to view critical information such as open or closed, seasonality,
land owner information, updates, alerts, and more.. Google Calendar Event Integration: Process developed to link TREAD Map events
with app user google calendar accounts for improved event tracking and marketing.. Engagement: Coupon Tile -Creation, fulfillment and tracking. Analytics on app user activity: App user data will be summarized in analytics reports
organized by location such as county, city, or SWT marketing regions.. Analytics: Automatic monthly reports of app user activity will be made available to
approved TREADcontrol admin users.. Analytics: Metrics based on a user GPS recording activity o'Heat Map" will be available
in the analytics section of the TREADcontrol platform.r Surveys: TREADcontrol Admin users will be able to create custom surveys that can be
embedded in TREADtalk post forms and survey forms within the app. Public app users
can fill out these surveys with results summarized in the TREADcontrol platform.
Analvtics & C,ountv Sponsor Benefits
Access to at launch:
Kittitas County Courthouse . 205 West SeAvenue, STE 108 ' Ellensburg, WA 98926
(509) 962-7508 .FAX (509) 962-7679
www.co.kittitas.wa.us
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Access to analytics after three months:
"Land Managers, Counties, DMOs" Show Metrics by Defined Region:. Downloads by defined region (Zip codes). Zip Codes mapped to Counties. Trail Clicks by defined region. Posts by defined region. Post Clicks by defined region. Sponsorships by defined region. Business by defined region
Summaries. Most Popular Trails by Region (Clicks)o Most Popular Trailheads by Region (Clicks). Trending Hashtags. Top BusinessEs by region
Access to analytics after 6 months:
"Land Managers, Counties, Chambers" Show Metrics by Defined Region:. Downloads by defined region (Zip codes). Zip Codes mapped to Counties. Trail Clicks by defined region. TH Clicks by defined region. Posts by defined region. Post Clicks by defined region. Sponsorships by defined region. Business by defined region
Summaries. Most Popular Trails by Region (Clicks). Most Popular Trailheads by Region (Clicks). Trending Hashtags. Top Businesses by region
Kittitas County Courthouse . 205 West 56Avenuq STE 108 . Ellensburg, WA 98926
(509) 962-7508 'FAX (509) 962-7679
www.co.kittitas.wa.us
Logo Visibility
County logos will be placed to left of TREAD Map logo. In this example the county logo will be
positioned where the Methow Trails square logo is on top left.
Kittitas County Courthouse . 205 West snAvenue, STE 108 . Ellensburg, WA 98926
(s09) 962-7s08'rAX (509) 962-1679
www.co.kittitas.wa.us