Laserfiche WebLink
<br />Kittitas County Courthouse · 205 West 5th Avenue, STE 108 · Ellensburg, WA 98926 <br />(509) 962-7508 ·FAX (509) 962-7679 <br />www.co.kittitas.wa.us <br />June 14, 2022 <br />State of Washington Tourism <br />P.O. Box 16612 <br />Seattle, WA 98116 <br /> <br />RE: State of Washington Tourism + TREAD Map Commitment to Participation <br /> <br />Kittitas County would like to express our intent to be included in the TREAD Map app in 2022. <br />We have allocated and commit to remit to Washington Tourism Alliance d/b/a State of <br />Washington Tourism (“SWT”) $30,000 to reserve our inclusion in the program to secure our <br />participation in the statewide rollout of the project. The funds are being secured through our <br />county’s Lodging Tax funds and will be paid to SWT on _____________________________. <br />The funds that we are allocating to the project require that the project be completed by <br />12/31/2022. <br />We understand that with our investment, we are getting priority access and inclusion in the app, <br />access to back-end data that is otherwise unavailable to non-sponsoring participants, and access <br />to the following products and services: <br />TREAD Consulting <br />TREAD Consulting will complete onboarding and grassroots stakeholder engagement for the <br />app. Its primary focus will be helping counties understand how to best leverage the potential of <br />the app for the greatest benefit to their communities. Key ingredients of this service include: <br />• 3-level training curriculum customized to the needs of each Admin group: Businesses, <br />Land Managers, Influencers, Advocates <br />• Technical support <br />• Multimedia library of educational resources for each category of admin <br />• Process for connecting App Admins together to facilitate communication and learning <br />• Opportunities for evaluation and feedback <br />• Support for Outdoor Recreation Collaboratives (ORCs) in understanding how app can be <br />a tool for collective impact in their recreation communities <br />Statewide Marketing <br />SWT will be the lead on marketing the app, which means there are strategic resources ready to <br />be deployed to inspire the uptake of the app. SWT’s messaging will help solve the problem the <br />app is addressing by engaging a wide array of new, visiting, and existing trail and waterway <br />users. The marketing strategy will also deliver on the value proposition by supplying a steady <br />stream of daily active users and business sponsors. SWT will prepare media guides and toolkits <br />for counties, and counties will be expected to push messaging out to their local communities <br /> <br /> Kittitas County, Washington <br /> BOARD OF COUNTY COMMISSIONERS <br /> District One <br />Cory Wright <br />District Two <br />Laura Osiadacz <br />District Three <br />Brett Wachsmith <br /> <br />