HomeMy WebLinkAboutLT-2022-016LT-2022-016-5Kt
2022 LODGING TAX SERVICES AGREEMENT
BETWEEN KITTITAS COUNTY AND THE WASHINGTON STATE SKI AND SNOWBOARD
MUSEUM
This Contract, effective January 1, 2022, is made and entered into by and between -
KITTITAS COUNW ("County"), a subdivision of the State of Washington, and the WASHINGTON
STATE SKI AND SNOWBOARD MUSEUM ("Contracto r"), for the 2022 Annual Marketing ("Event").
WHEREAS, the purpose of this Agreement is to provide for activities and expenditures
designed to increase tourism,
NOW THEREFORE, in consideration of the terms and conditions contained herein, or
attached and incorporated and made a part hereof, the County and the Contractor mutually agree
as follows:
Section 1. Scope of Work.
a, Contractor shall provide the services and staff described in its Application for Lodging Tax
Funds submitted to the Lodging Tax Advisory Committee, attached hereto as Exhibit "A"
which is attached hereto and incorporated herein by this reference.
b. Except as otherwise specifically provided in this Agreement, Contractor shall furnish the
following as required to perform the services, described in Paragraph (a) above, in
accordance with this Agreement: Personnel, labor and supervision; technical, professional
and other services. All such services, property and other items furnished or required to be
furnished, together with all other obligations performed, or required to be performed, by
Contractor under this Agreement are collectively referred to herein as "Services."
c. Contractor shall commence, perform, and complete such Services in accordance with
Exhibit "8" which is attached hereto and incorporated herein by this reference.
Section 2. Pavment.
As full compensation for satisfactory performance of the Contractor's Services, the County
agrees to pay Contractor the sum of ten thousand two hundred and fifty dollars
(510,250.00) (Kittitas Co. lodging tax funding).
b. Additional payment terms: The County will make payment to the Contractor only on a
reimbursement basis, as receipts/invoices for any items including marketing and/or
advertising are submitted to the County, not to exceed the sum of ten thousand two
hundred and fifty dollars (S10,250.00) (Kittitas Co. todging tax funding).
c. Services/Expenses that are reimbursed must be dated during the current year and final date
to submit reimbursements requests is January 1.5,2023 after this date funds lapse.
d. Requests for reimbursements must be submitted to:
Kittitas County Auditor
a
2022 County Lodging Tax Funding Agreement Page 7
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Attn: Auditor's Accounting
205 West 5th Ave - Suite 105
Ellensburg, WA 98926
a uditorsaccounting@co.kittitas.wa.us
e. Reporting requirements of your events will be required on prescribed forms from the
County Auditor.
f. Contractor is eligible to claim reimbursement for the following items and amounts only:
o Online: Social Media/Digital/Website/E-News Advertising including design/production
fees
. OTT (Over the top)/Streamed Media Video Advertising including design/production fees
r Television Advertising including design/production fees
o Print Advertising including design/production fees
r Website Design and Tech Updates including design/production fees
r Print Collateral including design/production fees
g. Contractor is not eligible to claim reimbursement for any items not listed in Section 2 (f) and
is further expressly denied funding for the following items as requested in the application as
defined in Section 1(a): N/A
h. Contractors requesting reimbursement for event-specific expenses shall submit all claims as
no more than two reimbursement requests with supporting documentation.
Contractors must complete the Lodging Tax Reimbursement online training course provided
by the County Auditor's office prior to filing reimbursement claim. Requests for
reimbursement will not be accepted by the County Auditor prior to the training being
completed. The training may be found online at the Kittitas County Auditor's website at the
fo I lowi ng add ress: http ://www.co. kittitas.wa. us/a ud ito r/defa u lt.aspx
Section 3. Performance bv Contractor
Contractor shall not (by contract, operation of law or otherwise) delegate or subcontract
performance of any Services to any other person or entity without the prior written consent
of the County. Any such delegation or subcontracting without the County's prior written
consent shall be voidable at the County's option.
b, Contractor shall at all times be an independent contractor and not an agent or representa-
tive of the County with regard to performing the Services. Contractor shall not represent
that it is, or hold itself out as, an agent or representative of the County. ln no event shall
Contractor be authorized to enter into any Agreement or undertaking for or on behalf of the
County. lt is understood that the Contractor and the Contractor's staff and employees are
not employees of the County and are not, therefore, entitled to any benefits provided
employees of the County.
Contractor shall comply with all applicable laws, ordinances, rules, regulations, orders,
licenses, permits, and other requirements, now or hereafter in effect, of any governmental
a
c
2022 County Lodging Tax Funding Agreement Page 2
LT-2022-016-5Kr
authority (including, but not limited to, such requirements as may be imposed upon the
County and applicable to Services). Contractor shall furnish such documents as may be
required to effect or evidence such compliance. All laws, ordinances, rules, and orders
required to be incorporated into agreements of this character are incorporated into this
Agreement by this reference. Contractor agrees to obtain all required licenses and permits,
and further agrees to keep them in full force and effect during the term of this Agreement.
d. The County and the Contractor agree that in fulfilling the terms and conditions of this
Agreement neither shall discriminate on the basis of race, creed, color, national origin, age,
sex, marital status, or the presence of a physical, sensory, or mental handicap.
e The Services shall at all times be subject to inspection by and approval of the County, but
the County's making (or failure or delay in making) such inspection or approval shall not
relieve Contractor of its responsibility to perform the Services in accord with this
Agreement, notwithstanding the County's knowledge of defective or non-complying
performance, or the substantiality or ease of discovering the same. Contractor shall provide
the County with sufficient, safe, and proper facilities and equipment for such inspection and
free access to such facilities.
f. This contract is subject to review by any Federal or State auditor. Contractor shall promptly
furnish the County or its designee, or such Federal or State auditor with such information
related to the Services as may be requested by the applicable governmental entity.
Contractor shall preserve and maintain all financial records and records relating to
performance of Services under this Agreement for six (6) years after contract termination.
For such duration after the County makes final payment of compensation due hereunder,
Contractor shall provide the County access to (and the County shall have the right to
examine, audit and copy, with or without notice) all of Contractor's books, documents,
papers and records related to the Services or this Agreement.
g. Contractor understands and acknowledges that Contractor is solely responsible for its own
reporting and accounting of all state, federal, social security, and local taxes, of every nature,
arising from Contractor's performance of this Agreement. All compensation received by the
Contractor will be reported to the lnternal Revenue Service at the end of the calendar year in
accord with the applicable IRS regulations.
Section 4. Release, Indemnitv. and Hold Ha rmless.
The County assumes no liability for the Contractor's actions under this Agreement. Contractor
releases and shall defend, indemnify, and hold harmless the County, its officers and employees,
agents, representatives, attorneys and/or volunteers, from and against all claims, costs, liabilities,
damages, and expenses, (including, but not limited to, reasonable attorney fees) which arise or
may arise or be alleged to arise out of or by reason of this Agreement including:
Any fault, negligence, strict liability or product liability of Contractor in connection with the
Services for this Agreement;
Any lien asserted upon any property of the County in connection with the Services for this
Agreement;
Any failure of Contractor, or of the Services, to comply with any applicable law, ordinance,
a
a
a
2022 County Lodging Tax Funding Agreement Page 3
a
LT-2022-016-5Kt
rule, regulation, order, license, permit and other requirement, now or hereafter in effect, of
any governmental authority; or
Any breach of or default under this Agreement by Contractor
Section 5.mpliance with Public s Law.
a. ln compliance with Washington's public records law, the County will retain copies of any
documents associated with this Agreement, which may be required by law unless legally
exempt from such retention, for any applicable legally required retention period.
b' ln the event a public records request is made to the County for documents created in
relation to this Agreement, should legal uncertainty arise regarding the disclosability of any
documents under federal or state public records laws, the County shall provide notice to
Contractor pursuant to Washington's public records act, chapter 42.56 RCW, to allow
Contractor to seek a court injunction.
c. The County specifically shall not be liable to Contractor for the County's release under public
records laws of any documents not protected by trademark, copyright or other law.
Section 6.lndustria I lnsurance Waiver.
With respect to performance of this Agreement and as to any claims against the County, its Additional
lnsureds, officers, agents and employees, the Contractor expressly waives its immunity under Title 5j.
of the Revised Code of Washington, the lndustrial lnsurance Act, for injuries to Contractor's employees
and agrees that the obligations to indemnify, defend and hold harmless provided in this Agreement
extend to any claim brought by or on behalf of any employee of the Contractor. This waiver is
mutually negotiated by the parties to this Agreement.
Section 7. lnsurance and Endors ements.
a. The County may require through a request in writing that the Contractor provide the County
with a certificate, binder, or policy of liability insurance, acceptable to the County in an
amount specified by the County.
b. Such liability insurance shall be such as will protect Contractor, its employees, agents and
representatives, from all claims, losses, harm, costs, liabilities, damages and expenses
arising out of personal injury (including death) or property damage that may result from
performance of the Services or this Agreement, whether such performance is by Contractor
or any of its employees, agents or representatives.
c.Should the County require such liability insurance, the Contractoragreesto provide proof of
insurance prior to commencing performance of this Agreement.
d. Copies of the County's written request and the insurance documents provided by Contractor
shall be attached to this Agreement and by this reference will be made part hereof.
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e. Where insurance is requested by the County, all liability insurance policies shall be endorsed
to include the County as an Additional lnsured and shall stipulate that the insurance
afforded by the policies shall be primary insurance, and that any insurance, self-insured
retention, deductibles, or risk retention trusts maintained or participated in by the Parties
shall be excess and not contributory to any other insurance maintained by the County.
Contractor shall furnish the County a certificate of insurance with Endorsement as evidence
that the required policies are in full force and effect.
Section 8. Termination.
The County may, by written notice thereof to Contractor, terminate this Agreement as to all or any
portion of the Services not yet performed, whether or not Contractor is in breach or default. Upon
receiving such notice of termination, Contractor shall, except as otherwise directed by the County,
immediately stop performing the Services to the extent specified in the notice. ln the event the
County terminates the Contractor's Services, the Contractor is obligated and hereby agrees to
refund to the County all monies paid for Services not yet rendered by the Contractor, if any, as of
the date of the notice of termination.
Section 9-iscellaneous.
Contractor shall not (by contract, operation of law or otherwise) assign this Agreement or
any right or interest in this Agreement without the County's prior written consent.
b. This Agreement embodies the entire Agreement between the County and Contractor, and
supersedes any and all prior oral or written communications, proposals, conditions, promises,
representations, or understandings regarding the Services. No change, amendment or
modification of any provision of this Agreement shall be valid unless set forth in a written
amendment to the Agreement signed by both parties.
c.Notice for any purpose under this Agreement, except service of process, shall be given by
the Contractor to the Kittitas County Commissioners and the Kittitas County Auditor, 205 W.
5th Ave. Ste. 108, Ellensburg, WA 98926. For all purposes under this Agreement, any notice by
the County to the Contractor shall be given to the Contractor's address provided on the
signature page. Notice may be given by delivery or by depositing in the U.S. Mail, first class,
postage prepaid, certified mail, return receipt requested.
d. The section and paragraph headings of this Agreement are for reference convenience only
and are not intended to restrict, affect or be of any weight in interpreting or construing the
provisions of such sections or paragraphs.
e. This Agreement may be executed in one or more counterparts and by facsimile, each of
which will be deemed an original, but all of which together will constitute one and the same
instrument.
2O22 County Lodging Tax Funding Agreement Page 5
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f. Contractor warrants to the County that the individual signing on Contractor's behalf has the
requisite power and authority to enter into and to perform Contractor's obligations under
this Agreement. Contractor further warrants to the County that Contractor has made no
misrepresentation or misleading statement in connection with this Agreement, and is not in
violation of any applicable law, ordinance, or regulation the consequence of which will or
may materially affect Contractor's ability to perform its obligations under this Agreement.
g. lf any term or condition of this Agreement or the application thereof to any person(s) or
circumstances is held invalid, such invalidity shall not affect the other terms, conditions or
applications which can be given effect without the invalid term, condition or application. To
this end, the terms and conditions of this Agreement are declared severable.
h. The exclusive venue for any action brought to enforce this Agreement or any of its terms
shall be in Kittitas County, State of Washington.
The performance of this Agreement is subject to termination without liability by either party
upon the occurrence, or upon the prediction by the National Oceanic and Atmospheric
Administration, any other agency of the United States Government, or any agency of the
Government of the State of Washington of the occurrence of any circumstance beyond the
control of either party-including, without limitation, acts of God, war, acts of terrorism
within a fifty (50) mile radius of Kittitas County, government regulations, disaster,
pandemic/epidemic illness, strikes or threat of strikes (except that neither party may
terminate this Agreement for situations involving that party's own employees), civil
disorder, or curtailment of transportation facilities-to the extent that such circumstance
makes it illegal , impossible or economically impracticable for the parties to complete the
duties and mutual obligations agreed upon and imposed upon them herein. The ability to
terminate this Agreement without liability pursuant to this paragraph is conditioned upon
delivery of written notice from one party to the other within 10 days of such occurrence or
upon delivery of written notice from one party to the other within 24 hours of the receipt of
notice of the prediction of any of the above occurrences. To the extent feasible within the
constraints imposed by any event of the type described above, the parties agree that if the
triggering event is of apparently or likely transitory effect, the parties may negotiate such
amendments to the agreement that are mutually satisfactory and not otherwise contrary to
law, including but not limited to a change in the dates for completion of any portion or the
entirety of this agreement.
2022 County Lodging Tox Funding Agreement Page 6
KITTITAS COUNTY
APPROVED AS TO FORM
coMMrsstoNERs
LT-2022-0L6-5Kt
CONTRACTOR
IPrint Name]
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[Address]
zd(?36>-a
[Telephone]
Co
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Brett Wa sm Commissioner
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,d)7V-
Clerk of the Board
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. .,/ttlll,
Deputy Prosecuting Attorney
2022 County Lodging Tax Funding Agreement Page 7
Exnrort on"
CLTAC. Application for Lodging Tax Grant Funding
Grant Application
Workshop -2021*
Submittal lnstructions
& General
lnformation *
Dic ],ou attelC ihe Gtaili /lppiication \ilorksncp - 2021 hoslei i)y {he Kiititas County Chaml)--r ol tloBt!rerceT
,, Yes
,NO
c! Yes.
I have rea., arld irnders!:Jnd Submitlai lnstiuciions ard a;eneral i,rioinrairon ta, lllt: 2A21 Lodging iax Graitt Fuadinq
Prscess
Yolt are strongly etrcouraged to compose your responses to the quesrtions of this form with a desktop text editor
and save your wark. then copy and pasle th* informaticn into ihe form. You may also save a draft by selecling the butlon
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sent to you in an email- For your convenience we have provided a word dr:cument version of the questions. Download ii
here.
Organization I nformation
Name of Organizaiion * Washington State Ski & Snowboard Museum
.:. .1
Organization Address* slreel Arjiiless
PO Box 1301
Aiidress l,|te 2
Cti'l
Mercer lsland
posial I Zip Co(iE
98040
Upload Proof of
Organization Status*
Organization is a: *. Business
e Non-Profit
(Note: Please submit W-9 for business or IRS Desrgnation Letter for non-profit.)
Click here to view sample documents (redacted).
Siale : irf ovince r' ft egigrl
WA
Ciluniry
United States
352.63K8WSSSM--IRS Determination llr 2-1 2-1 4.ndf
Accepiable fi,e fornrais lnclude: JPG. PDF ar TIFF
Project C-ontact
I
nform atlon
First Name* Kathy
Last Name* McDonald
Phone Number* 206-356-4787
Email kathymcdonald20 1 2@gmail.com
Project or Event lnformation
ProjecUEvent Name* Washington Staie Ski & Snowboard Museum
Service Categories Check all categories that apply lo this applicatioD
l. Tourisrn protnottonlmarketing
,t. Operation of a special event designed to attract tourists
{ Operation of a tourism related facility
Other
Event Dates
Please provide any specific dates. or range of dates. on which your event or project will be held. You may add as many
dates or date ranges as necessary.
Event Dates
Start Dates*
1t1t2022
ProjecVEvent
Location*
New or Ongoing
ProjecVEvent? *
Amount of Funding
Requested *
End Dates
12131t2022
Snoqualmie Pass, WA
Ongoing Project/Event (More than four years in existence)
New Project/Event (Four or fewer years in existence)
s 25000.00
lf you selected "Ongoing ProjectlEvent" above lhis amount may not exceed 1 0% of the total expense budget of this
project.
Funding Request Max
Tourism Seasons*ljrqlrl ihe lisi belovi lvhar seasoil !.rill your rrojecr enhance tsulsrn'? select any vr'l}ch apply
q. Year-round (January - December)' Off Season (November - February)
Shoulder Season (October oi March - May)
High Season (June - September)
Application Questions: Part 1
Please answer each question completely, in the order listed. Please include any supporting data within the
response narrative.
1 | ProjecUEvent Bescription
Please provide a description of your projectlevent.
Response 1:
ProjecUEvent
Description *
Video Link
List of lntended Use of Funds*
ON LIN E : Social Med ialDigitalA/i/ebsiteiE-News
Advertising including designiproduction fees =
$12,000
OTT/Streamed Med ia Video Advertisin g in clud in g
design/production fees = $3,800
This is the second year that the Washington State Skr & Snowboard Museum
(WSSSM) (www.wsssm.org) will be applying for a Kjttitas County Lodging Tax Grarrt.
The museum has been opened since 20-l 5 and is in Kittitas County up on
Snoqualmie Pass. at The Pass Life development next to the Sr_immit ski area, ideally
situated in between two extremely popular venues: Conrmonwealth restaurant and
Drubru brewery.
The current Board of Directors for WSSSM includes:
. Dave Moffett. Fourrder & President. former Owner of The Sumrnit ai Snoqualmie
' Kirby Gilbert, Vice President & Ski Historian
. Leeds Chamberlain. Secretary. Museologist. specialist in teaching women to ski
. Deb Arnrstrong. Ski lnstructor & Coach and Olympic Gold Medal Winner
. John Forsen, VideolMovie Producer & Direcior. and life,long skier
" Christy King, WSSSM volunteer & marketing experl
. Guy Lawrence. Gerreral Manager. The Summit at Snoqualmie
" John W Lundin, Ski Historian, and authorof "Early Skiing on Snoqualmie pass"
. Lowell Skoog. Ski Mountaineering Experl
. John Sutherland. WSSSM volunteer & ski and resort industry veteran
" Hugh Armstrong. Co-Fourrder & Emeritus Board Menrber
. Dollie Armstrong. Co-Founder & Emeritus Board Member
As a non-profit. WSSSM has developed broad and consistent support from
individual and corporate donors across the stale. including The Sumnrit at
Snogualmie. Northwest Winter Sporls Foundation, .Ski Washington. K2 Skis. Mervin
and more.
The museum does not charge admission (always FREE) and is a story-telling
museum, digital hands,on museum. with our most popular exhibjts on oL:r State's
Olympians. Washington Snow Sports Venues (ski area map). Ski Manufacturers. Ski
Mountaineering. Outdoors for All Foundation. Nordic and Alpine Traditiorrs.
Avalanche Dogs. and more. The museum is run and staffed by one paid employee
who manages our operations & volunteers_
Due to Covid-19. the museum was closed for the key ski rnonths of January and
February 2021 . and we pivoted to online events and events wiih padners. We
utilized the 2021 Lodging Tax Funds (spent on one print adin 425 magazine and
targeted Facebook advedising from May-December 2021) which increased our
vjsitor levels back to pre-pandemic levels in the summer of 2021 .
lf awarded. WSSSM would use the Lodging Tax funds to support three primary
arcas in 2A22.
'i . General Museunr AwarenesslMarketing/TourismA./isit Us Campaign which will
change by season for 2A22
2. New Snowboardinq Exhibit
3. ln person ever-rts in 2022
250C.rharacler ltntil
Plezse pfovide us ljrrk to a btiet video ,ar,ryrrary ol you organizalior! 3 eve|ilproieci. You l,lUSI be presititt:11 ii-je
Ol,A !f;eetire il Noyentbet to 0u,riify for fulndinq.
https:l/yoLrtu. be/PQxiCq Rwklw
Television Advertising including design/production
fees = $4,500
Print Advertising including design/production fees =
$1,700
Website Design and Tech Updates including
design/production fees = $1,500
Print Collateral including design/production fees =
$1,500
GRAND TOTAL REQUESTED = $25,000
2l Suppofting Kittitas County as a tourism destination
1. Away from thelr place of residence or business and staying overnight in paid accommodations.
2. To a place fifty miles or more away fiom their place of residence or business for the day or staying overnight:
3. or from anothel country or state ouiside of lherr place of residence or business.
You must provide the evidence utilized in determining your projections.
Response 2.1 *\. Ay .totild icLlr isls ii a!,el iD Kiliiias Couut!, t.t .)t-\er,t y.t{ event/aclivtiyiial,ljltiv')
1. Location. Located on Snoqualmie Pass. just .1 hour from Seattle. WSSSM is the
Norlhern Gateway Entrance to Kittitas County and the firsGstop on the Central WA
Outdoor Experience, WSSSM is located just off l-g0. on busy route 906. across lhe
street from the chevron and rhe summit lnn in The Pass Life development between
two busy locaiions: the Commonwealth restaurant and Drubru Brewery.
2. Year-round destination. The main winter attraction on Snoqualmie pass is skiing
and srrowboarding and The Summrt at Snoqualmie draws millions of visitors.
Outdoor recreation in the summet spring and fall makes the area a year-round
tourist desirnation. Being a museum about outdoor recreation. lnakes WSSSM an
ideal destination for the audience at the Pass. With Covid in 2021 . visitors sought
easy to access local recreation on the weekends and WSSSM benefited.
3. Story-Telling MuseunrlCuliure/History: Because we are a newei facility opened in
2015. the museum was created as a storytelling, interactive museum with extremely
nrodern design esthetics. Monitors throughout enhance the experrence of each
exhibit. Kids and adults alike love to push the button to aclivate the enormous rope
tow that resides rn the museum's rafters. Because we are a smaller museum. each
visit is really a personal tor-rr by a museum volunteer who will caier to each visjtor s
interests. wsssM has a unique proposition with little competiiion in the immediate
area. lf a visitor is looking for a cultural or historical experience on snoqualmie pass,
WSSSM rs the place.
4. Museum Events: ln addition to our regular exhibits, we know the new
snowboarding Exhibit will be a huge draw. Featuring an original film on the "History
of snowboarding rn washington state" the exhibit and the events around it will draw
crowds. we also have several speaker series events planned wiih board mernbers
who have written new books. John Lundin's "Ski Jumping in Washinglon,'and Lowell
Skoog's "Written in the Snows" (about ski mountaineering). We have other events
planned wrth Studevarrt's, Guy Lawrence at The Summit, and Deb Armstrong.
5. Community and Event Space: WSSSM is an ideal event space with high ceilings,
concrete flooring. technical ameniiies and great views. Organizations ilke Team
Alpental snoqualmie and other private individuals have utilized the museum for their
own parties. WSSSM also welcomes local cornnrunity groups to use the museum
and our conference room with digital screens and hook ups for meetings.
25.i0 r:haracler Iirnit
Response 2.2*
Application Questions'. P arl 2
3l lrnpact
Descnfie the pt'or silccess oi yoiJ. evelti'aciivityifacility lli attracttcfi torrists.
Typically, WSSSM hosts in person events that aitract between 150-300 attendees
each. ln pre-pandemic times, these events included Anniversary Celebrations, book
or speaker talks. or visils by Olympians. ln 2020 and 2021 . we shifted to an online
WSSSM Speaker Series (Zoom, stmulcast on Facebook Live) and other partner
events to keep the museum top of mind while we were closed. These partnerships
will serve WSSSM well as we iransrtion back to in-person events in2O22. Examples
include:
WSSSM created rnini exhibits inside Canlis Restaurant's hirrelve Yurts. WSSSM
historians created an in person exhibit called "sublime Sights" about Ski Jumping at
the National Nordic Museurn in Seattle from May to July 2021. We hosied several
online events in conjunction with that exhibit, which was widely advertised and
attended. WSSSM Board Member and Olympian Deb Armstrong gave several talks,
including one for the parents and racers of the PNSA Ski Race Teams. Anoiher
Speaker Series Event highlighted a WSSSM exhibit on Avalanche Dogs and
Backcountry Safety. The keynote speaker was Cle Elum's Chris Martrn. his Kg Anna,
and partners Ski Patrol Rescue Team (SPART), King County Search and Rescue
Association (KCSARA), and Drubru.
Thanks to a mrcro grant from Kiititas County, WSSSM partnered with Drubru to
create the Snoqualmie Pass Scavenger Hunt in the summer of 2021 . This hunt was
created using an app called "EventZee" and had over 300 participants compete to
earn points with quizzes. photo, video. QR and GPS location challenges. The hunt
was advertised on social media. digital advertising and with posters and flyers. lt
was a great engaging aciivity for tourists to do up at The Pass and brought guests
into the museum to engage rn challengesl Other partners for this event include
Comrronwealth and The Surnmit at Snoqualmie.
We have advertised these events throughout own website. our email list, Facebook
and lots of socral media posts with partner organizalions, mailed posicards and
flyers, We have also sponsored events where are target audience might be located
including the Warren Miller ski movies and the Ski Bonkers sale put on by
Sturtevant's. Booths at these events (over multiple days) have allowed us to
advertise our events, promote tourism at the Pass and in Kittrtas Counly.
Whiie specific evenis draw larger crowds. the regr-rlar museum visitors have been
drawn jn by permanent WSDOT freeway signage advertising the museum on l-90
both west and east bound (NFXT EXIT signage).
2580 clrarireler,i,ril
Response 3:
Measuring Results*
l-)esc.lhe ho!.r )rqu !.jrll pfomLlle yoLlr e!elitactivtiyr'faqilliy to elr'cl 1)u.sts_
WSSSM "ll's Been Quite a Run" Campaign
Created by Kevin Nolan and the Craters of the Moon Team from Cl Elum, the
WSSSM "lt's Been Quite a Run" canrpaign features print. online and video
advertising featuring some of the biggest names from washington state snowsports
history including olyrnpians Debbie Armstrong. Phil & steve Mahre, snowboarder
Craig Kelly. and Tacoma's Gretchen Fraser. the first American (man or woman) to
win a Gold Medal in the sport of skiing from the US in 1936. This compelling
campaign has provided great traction in 202'1 and will be expanded and used jn
multiple formats in 2A22. The WSSSM media plan is being tightly managed at no
cost by experienced media buyer Megan Smiley of Sunny & Smiley
Target Audience: WSSSM adverlising iargets adults (ages 1g-54) in the Seatfle-
Tacoma metro area (more than 50+ miles) with a keen interest in skiing and
snowboarding.
Timing. Year-round campaign but with a focus on winter and summer (high seasons)
Toui'isrr/Marketing Focus Areas
1. General Museum Awareness/MarketinglTourismfuisit Us Campaign which will
change by season for 2O22
2. New Snowboarding Exhibit
3. ln person events in 2022
Tourism Marketing Plan
. ONLINE: Social MedialDigitalA/r/ebsite/E-News Advertising. potential examples
tnight include Facebook, lnstagram. 425 Magazine Email E-Blast
' orr/streamed Media Video Adverlising. Potential examples might include targeted
.30 second streamed media on Netflix or HLrlu
" Television Advertising. Potential example nright include a segrlrent with Evening
Magazine
. Print Advertising. Potential example might include 425 Magazine or Sealtle
Magazine's 'Best of' lssue
' Website Design and Tech Updates
' Ptint collateral (postcards, flyers. posters). Poiential oversrzed postcards or flyers
mailed or distributed at key locations to pronlote in-person events at the nruseum
Measuring Resulis
'visitors are counted as they enter the mLJSeum by volunteers and tabulated on
excel spreadsheets
'visitors are also encouraged to sign the museum guest book where we track cities
and zip codes
. Volunteers are trained io ask questions like "Where are you from" and ,,What brings
you in today" and "Are you staying overnight and where" and to rnark answers on
the visitor report for the day
" Google analytics, Facebook reports and OTT streanred reports can tell us
response to adveftising vehicles used
. Tracking average visitors per month and per season and comparing it to prior
results can help us track successful campaigns
2500 charecler iirnil
Application Questions. Part 3
4l Collaboration
lf your organization collaborates or has created partnerships with other organizations, groups, or other events,
how is this accomplished?
4.1 Collaboration*
4.2 Promoting Local
Business *
WSSSM has partnered with nrany organizations throughoul the years to promote the
museum and its events
1. Drubru Brewery: ongoing for partnership for events. Plan to do a 2nd Snoqualnrre
Pass Scavenger Hunt
2. The Summit at Snoqualmie. ongoing extensive marketing partnership
3. Commonwealth Restaurant. ongoing partnership for events
4. The Summit lnn: Partner as host hotel and to prolxote events to guests
5. National Nordic Museum: Joint exhibit on ski jumping at National Nordic Museum
6. Warren Miller Entertainment: sponsored movies for 3 years with WSSSM booth at
events in both Seattie & Bellevue
7. Ski Bonkers/Sturtevant's: sponsored event with booth at event
B. Skiing History Magazine. Promotion to our audience
9. CAMAH: Member organization. Kathy McDonald current webmaster for
organization. Have hosted board meeting at WSSSM
10. Outdoors for All Foundation: Featured exhibit at WSSSM, WSSSM booth at
Outdoors for All Gala
11 . Teann Alpental Snoqualmie
12. City League Ski Racing
13. Northwest Winter Sports Foundation: Joint promotiorr of license plate program
'14. PNSA. Pacific Northwest Ski Racing Teams
15. King County Search and Rescue Association
16. Ski Patrol Rescue Association
17. Central Washington Outdoor. Featured on wehsite and social media
25Ci: ahara.let ltmt
Descllb.: ilo!,r yo! wlll plgrlcte iodgrnE eslairlishoreris. :eslaulanis aud blrsirle:ls loaaied !t Kilttlas tout!iy
Whenever WSSSM does events at the museum. we padner with local Kittitas
County restaurants like Commonwealth and Drubru for food and beverages for
these events. We also parlner with other location organizations to promote these
events through Facebook groups. As a rnember of CAMAH and NEW webmaster for
the group, we will utilize our contacts in Kittitas County to cross-promote our
activities and events with other museums and organizations. The WSSSM website
has a specific section on it highlighting local "partners" in the community. The
Central WA Outdoor logo is prominently featured on the www.wsssm.org home
page.
2500.rharac1er Iirnit
4.3 Host Hotel*ls ihere i irrsr hor€l ic! yoi[ --vent d gta]ui atol"cl"? li yes ljsl ilr" h6tel.
No
" Yes The Sumrnit lnn
5l Future Flans
Please explain what plans exist to allow this project to become self-sustaining. lne lude any plans for ticket sales,
event sponsors, and other cost-recovery models.
Future Plans *From 2O15-2020. WSSSM's annual advedising budget was very limited and was
comprised mostly of freeway exit signage, large museum logo sigrrage on route 906,
and other flag signage stationed directly in front of the mu$eum. We invested in a
professional booth to take to events (Warren Miller, Ski Bonkers, others) and in
giveaways for visitors including pens, stickers, notecards, gift tags, arrd more. We
also spent time (bui not a lot of money) revamping our website and expanding our
social media presence. We would use flyers, email e-blasts and mailed postcards (to
our own list) io promote our events. We also relied heavily on our partners and
social media to promote the museum and our events.
ln 2021 . with the heip of Lodging Tax Funds, we were able to add targeted paid print
and online advertising to the mix and saw great success in visitor nunrbers going
back to pre-pandemic levels in the summer af 2021 as a result.
With the potential ol 2022 Lodging Tax Funds, we are excited to continue ihat paid
print and online adveriising and to poteniially ad in OTT streamed video advertising
and some television advertising as well.
As WSSSM does not charge admission or a fee for events, our ability to earrr
revenue outside of fundraising is limited to the gift shop sales.
Advedising = more awareness of the museum and out events = more visitors =
more supporters = more sales, etc.
The Lodging Tax funds are cruciai part of our tourism marketing strategy for this
young non-profit facility.
2500 rrnaracier ilrlrl
Application Questions: P arl 4
6l Additional lnformation
Provide any additional information which will assist the Lodging Tax Advisory Committee in evaluating your
project and its benefit to tourism.
COVID-19 lnfOfmatiOn If y"ir had a pl.rnoe{i .'ven1 in ?020 or 2021 whether 1l!ey:;a.rfe eble to iake ptace or rloi ptease descloe any
succfiss-a:i ard ihallenijes yoI expengnced.
Covid Closures ln 2O2A, WSSSM was open uniil March 15 and had steady visitors
(37 per day). Covid hits and WSSSM was closed over 6 months (196 days) from
March .1S-September 26. We opened again weekends only for '15 days (Sept. 26-
Nov. '15) and it was slow. Covid restrictrons were in place (ordered WSSSM stylus
pens as giveaways for monitors). signage and PPE. Covid results in another closure
during ski season, Nov. 1 5, 2020-Feb. 2A,2021 (over 3 rlonths/98 days). Since Feb.
20. WSSSM has operated SaturdayslSundays, instead ofThursdays-Sundays. The
Covid srlver lining? The sumnter of 2021 was our busiest yet at the museum - even
beating pre-pandemic levelsi
Covid Disappointments: ln the Fall of 2A20, WSSSM was to have celebrated our Sth
Anniversary with a live speaker and party. The Warren Miller Movie Series was
moved online. Fundraising was more difficult, but our suppofiers were quite
generous. Due to Covid. WSSSM laid off our one paid employee who recrutted
volurtteers.
Covid lnnovations and Wins. Overall. Covid forced the museurn to be more creative
and to reach out to different partners. These new partnerships and events will
expand WSSSM's audience and sustain us for years to come.
. Canlis Restaurant created special dining yurts decorated in Vintage NW Ski
Themes. They reached out to WSSSM and we became a partner and received
publicity from of one of Seattle's most iconic restaurants.
. WSSSM's new Speaker Series via Zoom/Facebook Live took advantage of Covld
with Deb Arnrstrong in Colorado. John Lundin in Sun Valley, etc. and brought
WSSSM programming into much larger audience. The Speaker Series will continite
in 2022.
. WSSSM historians John Lundin and Kirby Gilbert created "sublime Sights'' exhibit
on Ski Jumping at the National Nordic Museum in Seattle. This partnershrp allowed
WSSSM to expand it's reach or-rtside Snoqualmie Pass. lt was a greai experience for
WSSSM to partner, work, and learn from one of Seattle's most sophjsticated
museum marketing ieams.
. WSSSM, Dru Bru and others created the Snoqualmie Pass Scavenger Hunt in the
summer of 2021 because it could be done in a "Covid-Safe" environment and was
great for families. The Scavenger Hunt will continue in 2022.
. With regard to volunteers, we have hired a new Operations and Volunteer Manager
who is creatively working hard to rebuild our volunteer crew. The WSSSM volunteer
program needed a reboot and Covid was the kick in the pants to rethink how we do
things.
25AA .hatacleY lilitt
Additional Information Thank you so much for reading WSSSM's application for the 2OZ2 Kittitas County
Lodging Tax Grant, We recognize that this is a lengthy process for committee
members, and we appreciate your time and energy to consider our application.
WSSSM worked hard h2021 to be good stewards of the Lodging Tax Funds. By
partnering with Craters of ihe Moon, our advertising was done creatively and
professronally AND ai minimal costl Megan Smiley of Sunny & Smiley is a sought
afier media buyer who we are lucky enough to have on our team at no cost. Not oniy
is Megan giving us the best advice, but she is also getting WSSSM great pricing.
As the Marketing Director for the museum, l, Kathy McDonald. bring more than 25
years of marketing expefitse to our organization. I look forward to padnering with
others in the county to raise awareness and create tourism events and opportuniiies
for both WSSSM and others in the county. I have gotten much more invoived in
CAMAH this year and am having fun creaiing a brand new website.
As WSSSM enters its 7th year of operation in 2022. we are super excitecl aboirt 3
things
1. NEWSnowboarding Exhibit and Filrn Aftera Covid siall. the Snowboarcl exhibit
and fihr is on rts way to being done- We are excited forthe events and promotion
around this new exhibit.
2. ln Person Events; As Covid permiis. we are looking folward to offering both in
person and hybrid/zoom events on a wide range of topics. We have a number of
folks lined up for this fall and winter!
3. OTT/Television Advertising: Nothing showcases our musellm like video can.
Should we be awarded Lodging Tax Grant Funds, we are especially interested in
OTT/Streamed Media and Televjsion Advedising.
We are grateful to have been awarded a grant in 2A21 and hope to earn your trust
again in 2022.We knowthatthe museum is untque in being one of the onlyfacilities
to provide cuiture and tourism drawing events in the Norlhenr pad of the County.
We hope that you enjoy our video presentatron. and we look forward to rneeting with
you and answering your questions.
Thank you.
Kathy McDonald WSSSM Marketing Director
Dave Moffett. Founder & Presideni. WSSSM
:5C0.haracier limti
SUppOfting DOCUmgntS Y.r! rray iipl.ja.l any srippcrting iJocrneFis such as Jraplrs irragc! (liaqrams .rdrketitg maiefials. etc
4.7x7 .25 425 Arnrstrong.pdf 1 .7SMB
2019 annual report FlNAL.pdf 1 .06M8
Yqrr are allclved lo $ubntit Ltp ie 3 Sinllle pa,ae al,JS i,ettef) d.n]lllents ir1 JpG pijF or il!.F iorntat
7l Previous Lodging Tax Grant lnformation
Previous Years
Awarded Lodging Tax
Grants *
Overall Attendnace
Past Actual *
Flas yorir.:\ien1 feceived Lodgln!J -fax tunds ilt ),evtous yeats?
: No, this event/project has not previously received Lodging Tax Funding
e Yes, 1 year previous
Yes. 2 years previous
Yes. 3 or more years previous
Projected *
Number of people traveling from outside WA State for your event?
Past Actual* projecied *
180 1S9
The number of overnight guests who stay in paid accommodations in Kittitas County
for your event
Past Actual* projected *
3oo 265
Number of paid lodging room nights resulting from you eventlactivity/facility?
Past Actual* projected *
120 ,106
6,000 5,300
Number of people travelling more than 50 miles for your event?
Projected *
4,770
ln a{ldrtiorl to lield above you ntav spload the evidence to support t}te ptior years' rooilrnigbt Inforr:alton.
WSSSM Visitor Report.pdf 127.33K8
WSSSM Operations Day Check List.pdf 14j.03K8
You nray upload up 10 tltree single pages iUS LetierJ Dt iltfornraiion. il ycu a siDlle multlpage docL|neftt. only the
first thfee pages $/ill be considered. The lollov;ing fornrars vrill be accepied. JpG pDF or TIFF
Pasi Methodology*y,&al melhodology did you use tc .alculate the 201 I actual nunrber s ?
Direct Count (preferred)
lndirect Count- Representative Survey
I lnformal Survey (preferred)
Structured Estimate
Other
Past Actual*
5,400
Prior Year Paid
Overnight Stay Data
Projected
Methodology*
U.4rai nrellrodology will you use to caiculale lhe upcot [ing nurrbers,
*: Direct Count (preferred)
.,, lndirect Count
I Representative Survey
.r lnformal Survey (preferred)
' Structured Estimate
Other
Methodology
Narrative*
l,lease explailt.
Being a small rnuseum, WSSSM hosts welcome each and every guest into the
museum and have a chance to chat and say hello. Volunteers are trained to count
each and every guest and are now asking zip code and if and where lhe person has
stayed overnighl and where. This "Djrect Count" method will be invaluable rn 2022.
Attached is the wsssM operations checklist form that is used by our volunteers to
track information about visitors.
we will also work with rhe surnmit lnn. our host hotel. to obtain detailed information
on heads in beds as a result of our in-person events for 2022.
The past actual used in this report are number front 20'19. the last full year WSSSM
was open. The attached repod shows details of our visitor survey.
. ln 2019, we were open 4 days a ureek (Thurs-Sun) with an average of 2g visitors
per day.
. ln 2A20. from January-March 15. lraffic was up to 37 visitors per day. We then
closed for Covid until Sept. 26 when we opened up for just 15 days (Sept. 26-Nov.
15) and had an average of 10 visiiors per day (open just 2 days per week. Sat/Sr"rn).
We missed Dec 2020 due to Covid.
. ln 2021. we were closed Jan and Feb due to Covid which would have been a very
blisy tinre ai tlre museum. We open Feb. 20 and traffic was slow until May 30 with
just 13 visitors per day open Sat/Sun as the community began to open up. ln
JuneiJuly and August (which coincided with our adverlising) traffic really increased
to 35 per day. ln September 2021. we were at 28 people per day.
. For 2022. we project to be open 3 days a week (Fri-Sun) and hopefully Frj and Sat
nights (5-8 pm). With a projected average of 34 visitors per day (more in winter and
sumnrer and less in spring and fall) that puts us back to 5,304 visits per year.
zil1A .han.le. li(i1ii
Application Questions. Part 5
Bl Funding
Does your organizaticn have, or have you appiled for, grant funding from other sources? lf not, why not? lf yes. please list
the funding you have for the project. inclLrding any volunteer and in-kind sources in euestion gl project Budget
Overview.
Funding sources and amounts which have not yet been secured will be listed separately. in the fielci(s) direcily below
Finally. whai changes would occur if the project couldn't be funded?
Othef FUnding * D""s lrorl cflJartizal,on lrave. cr have yrji' apt)ireii ior fundiilg inll othijr soi:rces?
Yes u No
Explanation *li nol. vrhy noi'?
ln 2021 . the Washington State Ski & Snowboard Museum was awarded a Nonprofit
Community Recovery (NCR) grant jn the anrount of $5.000. The purpose of the
grant was to cover expenses incurred between March 1. 2020, and June 30. 2021,
due to financial hardship caused by the COVID-19 pandemic. This is the only other
grant we have ever applied for.
All of our other expenses are covered by fundraising
25ti0 char.rcter limii
'1;1.&ai cbanoes lvill lle made r{fundinq lor VoLrf reqLlesi is tct available or ieccmtllended.)
Should we not receive lhe grant from Kitititas County we will not execute on this
extensive marketing campaign,
2500 ;iaracler linrii
Funding Shortfalls*
Matching Funds
Percentage
Verification of ln-kind
Contributions
Budget Year
Edit if necessary 2019
Revenues From Consolidated Lodging Tax Grant
306.00
%
l-hts field wrll auio iill !/tlr ihe correct percentage haserj on your inpui io budqei secttot belo!.r
9l Project Budget Overview
Please cornplete budget for this projeci/proposal. lf your agency operates independenfly of this project application it may
not be necessary to submit the entire agency budget. You must submii a budget which specifically pertains to the
projectlevent for which you are requesting funding and adheres to the basic budget format shown below.
The budget must include anticipated reveltues. expenditures. and any potentlal profit or loss. For projectslevents which are
ongoing for more than one (1) year, please also submii actuals from the previous three (3) years of operations (need not
be consecutive) for the project/proposal if applicable.
For any claimed in-kind contributions valued at $500 or more and related to marketing/advertising, you must
submit verifying documentation which assures the contribution will be provided. For instance, if yor-r are claiming in-
kind contributions jn the form of advertising match. a binding contract itemizing the matching value and obligating each
party must be provided.
ATTENTION: ln an effort to allow an adequate level of flexibility for all applicants, not all fields in the budget portion are
required to be filled before this form is submitted. Providing all applicable data is your responsibility, failure to do so
will potentially jeopardize your application's chance for review
For ally clarlncai ir-kiil'J cclttribLrliotis valr'ed at $500 or nrore an(i telate.l !.r iltarkelinqr'acv-drllsrlq yoLt ttusl sirt)nli
ve.iiyi!o ioctnrerriaiiotr wltich assutes ihe ,tonlribiilior.\ will be p.ovided.
2020 2021 2022
Past Actual 3
LTAC Grant Funding $ 0.00
All Other Revenues
Account Name PastActual 3
Fundraising $ 75795.00
Other Grants $ 0.00
Retail Sales $ 1651.00
Past Actual 3
$ 0.00
ln-Kind Contributions (except volunteerism)
Account Name
Past Actual 2
$ 0.00
Past Actual 2
$ 700s7.00
$ 0.00
$ 159.00
Past Actual 2
$ 0.00
PastAciual 1
$ 18,000.00
PastActual 1
$ 60000.00
$ 5000.00
$ 350.00
Past Actual 1
$ 0.00
Projected
$ 25,000.00
Projected
$ 75000.00
$ 0.00
$ 1500.00
Projected
$ 0.00
Contributions of Volunteer Time
PastActual 3 Past Aclual2
Number of Hours 2,700 1,401
PastActual 1
2,305
Projected
2,745
Evidence of Volunteer
Contributions *
Calculated Value of
Projected Volunteer
Time
Past Actual 3
Revenue Totals $ 77446.00
Pleasii Lrploaij a sitgle file \./lttcir oile.s evi.ietcit in sllil!oti ot the proJecl--ij vol0nieer hours
WSSSM volunteer fiours 2O22.pdf 130.91K8
s 64,672.20
Expenses
Account Name
Occupancy
Advertising
Fundraising
General & Admin
Depreciation
Employee Costs
Exhibits
Pledges written off
Volunteer Time
Cost of Sales
Expense Totals
Past Actual 3
$ 54445.00
$ 3424.00
$ 5800.00
$ 5106.00
$ 14260.00
$ 9810.00
$ 2280.00
$ 20000.00
$ 0.00
$ 775.00
Past Actual 3
$ 115900.00
Past Actual 2
$ 70196.00
Pasi Actual 2
$ 85979.00
Past Actual 2
$ 52873.00
$ 1822.00
$ 3010.00
$ 4319.00
$ 14202.00
$ 4496.00
$ 0.00
$ 5175.00
$ 0.00
$ 82.00
PastActual 1
$ 83350.00
Past Actual 1
$ 57000.00
$ 20000.00
$ 4500.00
$ 5000.00
$ 14000.00
$ 6000.00
$ 4000.00
$ 5000.00
$ 0.00
$ 175.00
Past Actual I
$ 115675.00
Projected
$ 166172.20
Projected
$ 60000.00
$ 27500.00
$ 5000.00
$ 6000.00
$ 13800.00
$ 11000.00
$ 5000.00
$ 0.00
$ 64672.20
$ 750.00
Projected
$ 193722.20
Profit & Loss
Past Actual 3
$ -38454.00
Past Actual 2
$ -15783.00
PastActual 1
$ -32325.00
Projected
$ -27550.00
Application Certification
The applicant here certifies and affirms: 1. That it does not now. nor will it during the performance of any contract arising
from this application. unlawfully discriminate against any employee, applicant for enrployment, client. customer. or other
person who might benefit from said contract, by reason of age, race, color, ethnicity, sex, religion. military status, sexual
orientation, creed. place of birth, ordisability; 2. That itwill abide by all relevant local. state and federal laws and
regulatioris and; 3. That it has read the information contained in the lnstructions on pages 1 and 2 and understands and
will comply with all provisions thereof.
Certified by:
ffimx
.''..''''
Name*
Applicant's Title*
Kathy McDonald
Marketing Director
INTERNAIJ REVENUE SERVICE
P" O. BOX 2508
crNclNNATI, OH 452AL
Date:
DEPARTMSNT OF THE TREASURY
umployer fdenlif ieation Number :
46-L479A92
DI,N:
170533033L7032
Contact Person,
MS. LEE ID# 31208
Contact Telephone Nurnber:
(877) 829*5500
Aecounting Period Endingr
Deeeraber 3l-
Public Charity Slatus:
L70 (b) (r) (A) (wi)
Form 990 Required:
Yes
Effective Date of Exempt,ion:
Septernber 24, 2OL2
Cont.ribution Deduct ibil ity :
Yes
Addendum Applies:
No
ttB 12zwa
WASHINGTON STATE SKI AI{D SNOWBOARD
MUgEUM
7900 sE 28TH ST STE 200
MERCER TSIJAND, WA 98040
fuq
Dear Applicant:
We are pleased to inform you that upon review of your applicaLion for t.ax
exempl sLatus we have determined that you are exempt from Federal income taxunder section 50L(q)(3) of the Internal Revenue Code. Conlributions to you aredeductible under section 1?o of lhe code. You are also guatified to receive
t.ax deduccible beguests, devises, transfers or gifts under section 20s5, 2LAGar 2522 of the Code. Because ehis letter could help reeolve any guestions
regarding your exempt status, you should keep it in your permanent reeords.
Organizalions exempt under seclion 50L(c)(3) of the Code are further elassified.as eieher publie charities or privale foundat.ions. We delermined. that you area public charity under the Code section(s) tisted in Lhe heading of thisletter.
Pleaee see enelosed Publication 422L-PC, Compliance Guide for 501"(c) (3) public
Charities, for some helpful informatj-on about. your responsibilities as arr
exempt organization.
Sincerely,
Director, Exempt Organizat,ions
Enclosure: R.rblication 4221,-PC
Iretler 947
WASHINGTON STATE SKI AND SNOWBOARD MUSEUM
WSSSM Projected Volunteer Hours
WSSSM Volunteer Hours Projecte d 2022
# hours
20L9 2,700
2020 1,,401
202L 2,305
2022 2,745
Dave Moffett President 480
Kathy Moffett McDonald Marketing Director 480
John Sutherland Board Member 240
John Lundin Board Member 240
Christie Ki Board Member 180
Leeds Chamberlain Board Member 120
John Forsen Board Member 200
Debbie Armstrong Board Member 70
Guy Lawrence Board Member 60
LowellSkoog Board Member 240
Kirby Gilbert Board Member 240
On site Volunteers (156 days open @ 5 hrs/day) .25 volunteer Volunteer 195
TOTAL 2,745
VOLUNTEER NAME PROJECTED HOURSTITLE
WASHINGTON STATE SKI AND SNOWB()AFD MUSEUMWSSSM Visitor Report SummaryAs of !O/5/2L5,3001553 days: Fri-Sun344,7701592651062022: Plantobe open 3 daysplus weekendevenings 5-8pm. Usevisitors per dayand days opento estimatetotal visitors2,343922 days: Sat-Sun252,70970.J.L7472021: Closed Janand Feb Covid.Open Feb. 20-May30, slow avg. 13only openSat/Sun. June,July, Aug. goodtraffic Sat/Sunavg. 35 per day.Sept. avg. 28.1,586572 days: Sat-Sun301,5t75184342020: Open begof 2020, goodtraffic (avg. 37),closed March 15-Sept 26 Covid.Open Sept. 26-Nov. 15 15 daysSat/Sun only avg.105,0002084 days: Thurs-Sun295400180300r202019: Open Thurs-Sun, 12-5pm.Lower Thurs-Fri,higher Sat & Sun.Higher Summerand Winter, LowerSpring, Lowest FallTotalVisitorsDays OpenOperating ScheduleAverage visitors per dayTraveling More than 50 miles (90%)Traveling from outside WA (3%)# of guest in Paid Accomodations (5%)# of paid lodging rooms (2.5 per room)Notes20222019WSSSM Visitor Report Summary202t2020
V1A\K\AWashington State Ski and
Snowboard Museum
Operating Checklist
Day & Date Volunteer Na
Weather
Foodordered Y/ N
GUEST TALLY
72-1 1-2 2-3 3-4 4-5
Total Guests
Zip Code/Cities/States or Countries of
Guests:
Guests staying overnight at the Pass and where (hotel, Airbnb, private
house):___
Gift Shop
Sales:
WSSSM Events
Pushed:
Please refer to the guidelines to ensure oll supplies ore stocked and in place. tnitiol _
Hourly Cleaning as Necessary - Please initial as com pleted.
1 2 3 4 5
Notes/Things to Fix/Order/Follow Up
Washin$on State Ski and
Snowboard Museum
Operating Checklist
vlAW\A
Day & Date Volunteer N a
Weather
Foodordered Y/ N
GUEST TALLY
72-1 I-2 2-3 3-4 4-5
Total Guests
Cities/States or Countries of
Guests:
Guests staying overnight at the Pass and where (hotel, Airbnb, private
house):---
Gift Shop
Sales
WSSSM Events
Pushed
Please refer to the guidelines to ensure oll supplies ore stocked and in place. lnitial
Hourly Cleaning as Necessary - Please initial as com pleted
1.2 3 4 5
Notes/Things to Fix/Order/Follow U p
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Discover ali that went into one historic inoment in time.
WOWNH'NGTON STATE SKI A SNOV/SOARD MUSEUM
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It's Been Quite A RLrn
Snoquaimie Pass . Free Admission . w.-sssm.org
2019 Annual ReportNEW: 2Ot9 Exhibit on Avalanche DogsON TFIE JOBAvy Dogs cruise the hill; ridechairlifts, helicopters, andsnowmobiles; wait in lift lines;and mingle with the public.They work in harsh weather, runup and down hills through deepsnow and ice, risk getting hit byskiers and snowboarders, andendure cuts and raw paws.Theaverage career of a certified AvyDog lasts B-9 years.WASHINGTON STATE SKI AND SNOWBOARD MUSEUM
WASHINGTON STATE SKI AND SNOWBOABU MUSEUMThank You forYour Support!. .&t'''tih!'#tr.,t: i.'.,:dr.jjDear WSSSM Family,As I write this 2019 Annual Report (now in 20201, I reflect on a different time atWSSSM..Back in 2019 we were hosting visitors, iiarties, private events (look at thecrowded museum) gleefully without flce masks'or hand sanitizer. trtow we navepivoted to online collections and Zoom events.ln ]01.q, u/s said a huge thank_you to Hugh Armstrong, co-founder of the museum withwite, ljollle, who became our tirst board directors emeritus. we are delishted that theArmstrong Family continues on the WSSSM Board of Directors with lese"ndarv daushterand Olympic Gold Medalist, Deb.Armstrong. We are also thrilled to welcome long:timeski indlLslry veteran John Sutherland, marketing expert Christie Kine, and The Su[rmit'sGeneral Manager, Guy Lawrence to our WSSSM Board.Lastly, thank you so much for your support after the passine of mv wife of 50 vears.susan Moffett. susan was a hi3tory maior in college and cha:mpion and suooolter of themuseum. She reveled in seei ng so'man:y long-ti mE friends at our events. "I look forward to seeing many of you at the museum when we are able.For now, I say a huge THANK YOU for your continued support during this difficult timel4th Anniversary CelebrationThank youlDavid R. Moffett, WSSSM Presidentdave (owsssm.ors or 2O6.854.3626PS: WSSSM volunteers are the best, bgt we need more of you ! lnquire how you canmake new friends and get great benefits, too !ilr'ir{& Dave MoffettI,|:::a i',Hugh Armstrong & John Forsen
Welcome NewWSSSM BoardMembers!The Armstrong Family. WSSSM Co-Founders Dollie &Hugh, WSSSM supporter Olin and newest WSSSMBoard Member & Olympic Gold Medal Winner, Debp't-L*;pa:,tf{Qh*"- Lqt'{t*t1Jt\x".trtd1.': 'J .t\r'a.- 5:d,".!i*Board of Directors. David R. Moffett, President. Kirby Gilbert, Vice President. Leeds Chambertain, Secretary. Deb Armstrong*. John Forsen. Guy Lawrence*. John W. Lundin. LowellSkoog. Christie King*. John Sutherland*. Dollie Armstrong, Director Emeritus. Hugh Armstrong, Director Emeritus* Elected in 20L9/202AMuseum lnfoFREE AdmissionOpen Thursday-Sunday, L2-5 pm yeaq Fridays &Saturdays until 8 pmMuseum Address: 10 Pass Life Way, SnoqualrniePass, WA 98068Museum phone recording: (4251, 434-08272OI9 Numbers. 6,000 museum visitors. 2,7AO volunteer hours. 320 museum donors. 576,672 cash revenues. 580,866 cash expenses. ($4,194) net cash.*Excludes 531,000 in 2019 receipts of pledgecommitments f rom prior years.Mailing address: P.O. Box 1301, Mercer lsland,wA 98040Museum office phone: (206) 854-3626www.wsssrn.orgEmail: info@wsssm.orsGet Social with WSSSM!mEEEI@vfinfinq,anbwitter
Volunteer'S,l'fj$ ti'At WSSSMWssss$i"r'.r\\\f ca \ L,tr'Scott Sumne4Director ofOperations &VolunteerCoordinatorlnfo@wsssm.orgO!q,-.-',-1ff;-rrh..',ioOPEN TO ALL:Seeking enthusiasticvolunteers of allagesFLEXItsLE: Pick yourshifts, once or twicea monthEVENINGS DURINGSKI SEASON: Fridays& Saturdays from 5-8pmFREE MEAL: Get aFREE meal atCommonwealthduring your shift!No experiencenecessary ! TrainingprovidedMeet new peopleand show themaround the museumSAFE: Museum istaking all Covid-Safety Precautions4
Su pporters & Pa rtners (se,ect,ist)WASIIING'IoN SfATI SKJ AND SNOWBC)ARD MUStsIIMATHE SUMMITATSNOQUALMIEtl?outdoorsforallFOUNDATIONOn*At*,i ::'..\_ / r- { \" :_. , _:*ARREN 4,,,,_r=*URTEVAI{ffsN0tllSPoRIS'TENN|S GOIF tlt4ygpBRtrIINordicMuseumPepassth}lJ/
WSSSM DonorsDOUBTE DIAMOND 55O,OOO+. The Webb & VirginiaMoffett Family. Northwest Winter SportsFoundation. The Summit atSnoqualmieprAMoN p s2s,000-s49.999. Crystal Mountain Resort. Juniper Foundation. K2 Sports. Mervin Manufacturing. Outdoors for AllFoundation. The Pass, LLC. SkiWashingtonGOLD s10,000-s24.999. The Armstrong Family. Kent & Barbara Chaplin. The Gus Raaum Family. Tom & Michelle Sewell. Harold Stack/Robb Stack. Ron & Julie Steele. Sturtevant's. White Pass Ski Area. John B. WoodwardsrrvER Ss.ooo-S9.999. ln Memory of Dollie Armstrong. 49D North Mountain Resort. Jack & Lila Corrock. John & Gayle Forsen. Gerk's Ski & Cycle, Brian &Shandon Gierke. The Loeb Family. Tom Leonard & Marianne Leslie. Rich & Sally Martinez. Mission Ridge Ski & Board Resort. Lowell Skoog & Stephanie Subak. Mt. Spokane Ski & SnowboardPark. Stevens Pass Mountain Resort. The Rees Stevenson Family. Summit at Snoqualmie OutsideOperations. Doug & Diane TannerBRONZE s2.s00-S4,999. 4 Culture. Apex Foundation. Bellevue Ski School. Graham & Christie Anderson. Mt. Baker Ski Area. Mike Bayless. Shannon & Troy Bloedel. Ski Bluewood. Ed Bronsdon & MonicaFawthrop. The Doug Campbell Family. Kirby Gilbert. Ken & Sandy Glass. Jay & Pam Green. lisbeth Raaum Harris. Kevin & Judy Huggett. Judy & Robert Johnson. Wayne Johnson. Todd Knoyle. James larkin. Shirley laFollette. Patrick LaMear - UrbanReclamations. Frank & Lynne McCaslin. John & Sheron Mohan. The Nagel Family. John & Dawn Naye. Kevin Nolan, Craters of theMoon Marketing. North Cascade Heli. Christian & Joanie Raaum. David & Patsy Raaum. Robb Stack. Members of Sahalie Ski Club. The 9amuel Family. Ed Torkelson & Kathy Kearney. Markus Virba- lslander Tech. Rochelle & ScottWhelan. Wlman Youth Trust
cHAMPTON s1,000-s2,499Steve & Jody AllenThomas E. AllenAlpencorpsOeb ArmstrongThe Ashworth FamilyJoel Attaway-ForW Below Ltd.John & Susan Barnetttn Memory of Roy BathumNancy & Mark BeachThe Bremner FamilyRB BrownRyan L. BrownRussell A. & Maureen HRButterfieldDuncan & Janet CamBbellAnders Carlson, xrista Heider &Permilla CarlsonLeeds ChamberlainKlm &TraclClarkBob CramCathleefl Patton DickeyEcho Valey Ski AreaJeff & Georglanne FlorinlRolf & Ecats FrommJan & Randy GarretsonThe Graves FamllyErlan Hall & Mlndy Zlffren HallStephen J. Hall Jr.Tim & Anya HnateykoHolloway FamilV FoundationDon JeffreyClark & Karen HurlburtTravis & Suzy KeelerDanny & Sheri KellyChristlne Brook KingLeavenworth Winter Sports ClubRon & Austin LeddusirePATRON s500-999Olin ArmstrongAlpine West Ski SchoolAnonymousTina DanielsRay & Joan DevriesGeoff "Fergy" FergusonBarbara FrankDave & Mary Sue GalvinAriel HagenGreg HeadrickSuzanne HightMarshall& Joan.larvisJudy King & FamilyLeroy KinglandJim KnowlesDick & Linda KozarekKaren & rohn LoeserThe Lumpkin FamilyKevin Mac(enzieJennie Mao & Shireen KhanNeil & Kathy McDonaldHarold R. MortimerNASJA WestElizabeth NicholErnie & Nancy Olsonvladlmir osterSkihawks Racing TeamHeather SmithKelly TheesLeslle & lan TubbsSue Wagner & Don DesalvoJim & Donna WellerSUPPoRTER s2s0-s499John & Carla AlleyEric BellEEWI Productions, lnc,Dan BrewsterAl& Ellen CarlinThe Carleton FamilyMichael DedererDick & Connie Del MissierAndie DeRouxLiz & Glen DodgeCharles C. EriksenChris Ferris-HotzKeith & Kathy GilbertMaureen HammondKarin HansenCarrie HumphriesThomas HillyerKevin JensenJohn & Marta LangmeyerAdam & Hazel LloydScott LongHarvey & Delight MahalkoTim & PattiMurplryJeff & Susan Newland FamilyCarsoo OdegardThe Palander FamilyNicholas ParishMiehael E. PierceBud & Penny RobinsonOoris SchwinkendorfPatty StanfordBobbie & Michel SternJane Suzick & WilliamSchumacherPhil TaylorTeam Alpental SnoqualmieJohna & David ThomsonDiane Wright, Steve, Otto & lanVanderhoefSusan D, WoolfAngelo ZopolosMarietta DukeJames DuruzJohn & Pat EdmundsonChris & Marty FaganCharlene & Steve FerkovichE.J. & Jo FerulloRob FrishholzLinda & Toni Gadolallene & Howard GarberKenneth P. & MitziS. GilbertGreg GilsonKarl HannevoldDoug & lill HawkinsNancy & Hoover HopkinsDoug & Lucy HousetCorey & Allison HughesMarli lversonRich JohnsonRobert Jones & Lisa LangeRandall & Margaret KarstellerLaine KellyChris RoddeOtto W. RossThe Ruiz FamilySpike & Marilyn ScherrerKristiann Schoening & peter K, DavisBradley SchrottDavid Shirref{Chris & Shawn Shuler FamilyClay & Jan SimonSons of ltlorway,Leif E.ickson lodge Sllouise & Oom SportelllDouglas SteereTex & Nancy SteereWendy& Mlke SwansonEonnle TaylorCameron & Karen ThompsonLaurian TolandRagnar & bthryn UllandKjell & Esther UllandTim WagnetWSSSM DonorsFRIEND 5100-5249 Trevor & Emily KostanichThomas T. & Annie D. Allan Andu & Taimi LaubaBeaddie Cummings Ambruch Jeanne Marie LeeAncient Skiers Association Lighthouse propertiesEddy & Osvaldo Ancinas Bob & Susie Corrock LubyAddy Armstrong Lenore LyleHeidi Armstrong Jim & Anne MacleanMaxArmstrong Joanne MahendranThomas Atwood & Meredith Cunningham Melinda MarshBridget Barnhart Jim & Colleen MartinsonRandi Bley The Meinzinger FamilyMonique Annette Bloedel Myn McEwanHolly Brooks Bob & pam MillerDon Brooks & Chris Syryala Jane MounseyLorna Butterfield Cappy & Sally NeuJeffrey Butterworth Miranda OtienMatt Cade pacific Northwest Ski AssociationJohn Carr Chris pallisPaul Cahill Edward & Janet pavlinAmy Decker Liam & Caden pongArt & Judy Danforth Ryan pongKhue Dang & Paul Do Stewart & Laurie RileyLoup [oup Ski BowlThe John W. Lundin FamilyGeorge & Alice MarshallBruce MccawPatrick J" MccowanTimothy McMahonMountain Guard/Willis North American, lnc.Mountains to Sound OutfittersTim & Kerry MushkinKnut & Connie OlberBGregg M. & Margaret K.osePeak Construction - Snoqualmie PassBarry J. Peterson lewelryKent & Kelley PhillipsThe Roger Renyolds FamilyThe Ty Rice Fami[Seattle Ski ClubBob & Gayle SedaCurt & Katherine Simor6onlngrid SimonsonSkytrac, lnc.Snoqualmie Pass Community CouncilBill SokolichSteve Stratz- Relevanz Public RelationsJack & Marlon SullivanJohn SutherlandGeorge & Ginny ThomasSandy TingMorrie TrautmanJlm & Dee TravisUnion BankThe Watterson FamilyGary & Laurie WilkerThis is a |ist ofWSSSM donors ($700 and obove). Nomes in bold hove mode eithero one,time donotion to the 2079 Annuol Fund or fulfilled o pledge donotion in 2079. Donotionlevels shown ore cumulative of totolgiving to the museum.
Exhibit "B"
Guidelines and Requirements for
Expenditure Reimbursements from Lodging Tax
Section 1. Branding
Contractors who have been approved to utilize grant awards for advertising expenditures must
incorporate Kittitas County and the appropriate City of Cle Elum, Ellensburg, or Roslyn tourism
information as follows:
A. Websites and Social Media Sites must include the County's and appropriate City's tourism
website logo or URL with an operational link to the site(s). The URL landing page must use the
correct logos and have a link to centralwashingtonoutdoor.com. Contractors must either keep
the landing page active until time of reimbursement or use a screen capture for full
reimbursement. (lf you are using a live logo as the link to CWO, please ensure the hyperlink is
shown in the screen capture). The logo must be displayed on the contractor's home page, it
must be sized no smaller than% inch in height and must be surrounded by appropriate white
space to allow easy recognition and legibility. Contractors shall not change the logo(s) in color or
appearance.
B. Print Advertising and Online Display Advertising of all types (including but not limited to
newspaper, periodicals, flyers, posters, billboards, direct mail, e-newsletters, third-party
websites, streaming displays, social media etc.) must include the County's and appropriate
City's tourism website logo (or URL with a one-click away operational hyperlink). The URL
landing page must use the correct logos and have a link to centralwashingtonoutdoor.com.
Contractors must either keep the landing page active until time of reimbursement or use a
screen capture for full reimbursement. (lf you are using a live logo as the link to CWO, please
ensure the hyperlink is shown in the screen capture). The logo must be sized no smaller than%
inch in height and must be surrounded by appropriate white space to allow easy recognition and
legibility. Contractors shall not change the logo(s) in color or appearance.
C. Video Advertising of all types (including but not limited to television, online, electronic kiosks,
motion billboards, etc.) must include the County's and appropriate City's tourism website logo.
The logo must be sized no smaller than% inch in height, and must be surrounded by appropriate
white space to allow easy recognition and legibility. Contractors shall not change the logo(s) in
color or appearance.
All logos and website information may be obtained by contacting the Director of Tourism, Kittitas
County Chamber of Commerce.
Section 2. Advertising Reimbursements
Contractors seeking reimbursement from Lodging Tax Funds for advertising expenditures must adhere
to the following guidelines and requirements for each type of advertising media utilized.
A. Print Advertisins:
1. Print advertising placed with any media provider which operates exclusively outside of
Kittitas County may be reimbursed at IO0% of the cost, including any production costs. To
operate exclusively outside of Kittitas County, the provider must not be physically located in
the County and/or not distribute any media within the County.
2. Print advertising placed with any media provider which operates inside Kittitas County may
be reimbursed as follows:
a. For date-specific events, advertising the day of the event and up to 10 days prior to
the event may be reimbursed alI0O% of the cost, including any production costs.
b. For seasonal or year-round events, or for date-specific events outside of the time-
frame in Section 2 A,(2)(a) above, advertising reimbursement requests must include a
statement from the media provider specifying the percentage distribution to areas
outside of Kittitas County. Reimbursements will be allowed for the amount distributed
outside of Kittitas County, including any production costs.
B. Television Advertising:
t. Television advertising placed with any media provider outside the Yakima/Kittitas DMA will
be reimbursed at 1-00% of the cost, including any production cost.
2. Television advertising placed with any media provider inside the Yakima /Kittitas DMA will
be reimbursed as follows:
a. For date-specific events, advertising the day of the event and up to 7 days prior to
the event may be reimbursed at tOO% of the cost, including any production costs.
b. For seasonal or year-round events, or for date-specific events outside of the time-
frame in Section 2 8,2(a) above, advertising may be reimbursed at the rate of 70% of
the total cost, including any production costs.
C. Online rtisins:
L. Online advertising and promotion may be reimbursed at 100% of the cost, including any
production cost.
2. Streamed media (radio, television, other) requests for reimbursement must include a
statement from the media provider specifying the percentage of recipients which are
outside of Kittitas County. Reimburserpents will be allowed for the percentage distributed
outside of Kittitas County, including any production costs.
D. Direct Mail:
t. Direct mail advertising may be reimbursed at 100% of the cost, including any production
cost, for each item mailed or shipped to a destination outside of Kittitas County. ln order to
receive reimbursement, a list of the addresses and a signed statement from the contractor
that the list is accurate, or other proof of delivery, must be provided along with other
req uired documentation.
E. Flvers/Posters
1'. Flyers or posters which are placed outside of Kittitas County may be reimbursed aI tOO% of
the cost, including any production cost. ln order to receive reimbursement, a list of the
locations where flyers or posters were posted outside of Kittitas County, a signed statement
from the contractor that the list is accurate and a copy of the poster/flyer must be provided
along with other required documentation.
2. Banners which are placed inside of Kittitas County may be reimbursed at LOO% of the cost,
including any production costs. ln order to receive reimbursement, the banner cannot list a
specified date or location. Request can only be made one time.
3. Signage (site layout use only) which are placed inside of the venue/facility of the event may
be reimbursed at 100% of the cost, including any production costs. ln order to receive
reimbursement, the signage cannot list specified date or location. Request can only be
made one time. (i.e. ADA Parking/Parking, Loading Zone, Evacuation Route, Bathrooms, and
Stage locations)
F. Radio Advertising
1. Radio advertising placed with any media provider located outside of Kittitas County may be
reimbursed atIOO% of the cost, including any production cost.
2. Radio advertising placed with any media provider located inside of Kittitas County may be
reimbursed as follows:
a. For date-specific events, advertising the day of the event and up to 7 days prior to
the event may be reimbursed at!oo% of the cost, including any production cost.
b. For seasonal or year-round events , or for date-specific events outside of the time-
fra me in Section 2 F,2(al above, advertising may be reimbursed at the rate of 30% of
the total cost, including any production costs.
G. Operation Reimbursement:
t. Operation costs may be reimbursedloO%of the paid invoice cost. ln orderto receive
reimbursement operations invoice must an approved cost from the Consolidated Lodging
Tax committee members list. lnvoice provided must include notation of payment with proof
of payment.
2. Mileage reimbursements that are outside of 50 miles of Kittitas County may be reimbursed
atL0O% of cost. ln orderto receive reimbursement, a signed statementfrom the receiver
along with other required documentation. Mileage reimbursement subject to IRS mileage
reimbursement rates which may change annually.
3. ltems not eligible for reimbursement:
a. Salaries of employees
b. Capitol purchases- any item with 3+ years life and over 55,000.c. Licenses, permits, insurance, or credit card fees