HomeMy WebLinkAboutLT-2022-004LT -2022-OO4-CLE ELU M DOWNTOWN ASSOCIATI ON
2022 LODGING TAX SERVICES AGREEMENT
BETWEEN KITTITAS COUNTY AND THE CLE ELUM DOWNTOWN ASSOCIATION
This Contract, effective January L,2022 is made and entered into by and between KITTITAS
COUNTY ("County"), a subdivision of the State of Washington, and the CLE ELUM DOWNTOWN
ASSOCIATION ("Contractor"), for the 2022 Annual Marketing ("Event,,).
WHEREAS, the purpose of this Agreement is to provide for activities and expenditures
designed to increase tourism,
NOW THEREFORE, in consideration of the terms and conditions contained herein, or
attached and incorporated and made a part hereof, the County and the Contractor mutually agree
as follows:
Section 1. Scope of Work.
a' Contractor shall provide the services and staff described in its Application for Lodging Tax
Funds submitted to the Lodging Tax Advisory Committee, attached hereto as Exhibit "A"
which is attached hereto and incorporated herein by this reference.
b. Except as otherwise specifically provided in this Agreement, Contractor shall furnish the
following as required to perform the services, described in Paragraph (a) above, in
accordance with this Agreement: Personnel, labor and supervision; technical, professional
and other services. All such services, property and other items furnished or required to be
furnished, together with all other obligations performed, or required to be performed, by
Contractor under this Agreement are collectively referred to herein as "Services."
c' Contractor shall commence, perform, and complete such Services in accordance with
Exhibit "8" which is attached hereto and incorporated herein by this reference.
Section 2. Pavment
a. As full compensation for satisfactory performance of the Contractor's Services, the County
agrees to pay Contractor the sum of fourteen thousand six hundred dollars ($14,600.00)
($g,rZS.gz City of Cle Elum lodging tax funding, 55,471,.L3 Kittitas Co. lodging tax funding).
b' Additional payment terms: The County will make payment to the Contractor only on a
reimbursement basis, as receipts/invoices for any items including marketing and/or
advertising are submitted to the County, not to exceed the sum of fourteen thousand six
hundred dollars (514,600.00) (59,128.87 City of Cle Elum lodging tax funding, 5s,471,r3
Kittitas Co. lodging tax funding).
c. Services/Expenses that are reimbursed must be dated during the current year and final date
to submit reimbursements requests is January 'J,5,2023 after this date funds lapse.
d. Requests for reimbursements must be submitted to:
Kittitas County Auditor
2022 County Lodging Tdx Funding Agreement Page 7
LT -2022-OO4-CLE ELU M DOWNTOWN ASSOCIATION
Attn: Auditor's Accounting
205 West 5th Ave - Suite 105
Ellensburg, WA 98926
a ud itorsaccounting@co.kittitas.wa.us
e Reporting requirements of your events will be required on prescribed forms from the
County Auditor.
f . Contractor is eligible to claim reimbursement for the following items and amounts only
o Employee Travel & Training
r Social Media / Online Marketing
o Print Advertising
r Venue lmage Promo
o TV and Radio Advertising
o Computer Maintenance Expense
r lT Support
o Facility Hire (rental, sound systems, two-way radios, etc.
r Volunteer Training
r Speaker and Talent Fee
r PPE (sanitizer, portable restrooms, handwashing
r stations, masks, etc.
o website branding
r Transport (equipment transport & hire of busses)
g. Contractor is not eligible to claim reimbursement for any items not listed in Section 2 (f) and
is further expressly denied funding for the following items as requested in the application as
defined in Section 1(a): N/A
h. Contractors requesting reimbursement for event-specific expenses shall submit all claims as
no more than two reimbursement requests with supporting documentation.
Contractors must complete the Lodging Tax Reimbursement online training course provided
by the County Auditor's office prior to filing reimbursement claim. Requests for
reimbursement will not be accepted by the County Auditor prior to the training being
completed. The training may be found online at the Kittitas County Auditor's website at the
fo I lowi ng add ress: http ://www.co. kittitas.wa. us/a ud itor/defa u lt.aspx
Section 3. Performance bv Contractor.
Contractor shall not (by contract, operation of law or otherwise) delegate or subcontract
performance of any Services to any other person or entity without the prior written consent
of the County. Any such delegation or subcontracting without the County's prior written
consent shall be voidable at the County's option.
b. Contractor shall at all times be an independent contractor and not an agent or representa-
tive of the County with regard to performing the Services. Contractor shall not represent
a
2O22 County Lodging Tax Funding Agreement Poge 2
LT -2O22-OO4-CLE ELUM DOWNTOWN ASSOCIATION
that it is, or hold itself out as, an agent or representative of the County. ln no event shall
Contractor be authorized to enter into any Agreement or undertaking for or on behalf of the
County. lt is understood that the Contractor and the Contractor's staff and employees are
not employees of the County and are not, therefore, entitled to any benefits provided
employees of the County.
c. Contractor shall comply with all applicable laws, ordinances, rules, regulations, orders,
licenses, permits, and other requirements, now or hereafter in effect, of any governmental
authority (including, but not limited to, such requirements as may be imposed upon the
County and applicable to Services). Contractor shall furnish such documents as may be
required to effect or evidence such compliance. All laws, ordinances, rules, and orders
required to be incorporated into agreements of this character are incorporated into this
Agreement by this reference. Contractor agrees to obtain all required licenses and permits,
and further agrees to keep them in full force and effect during the term of this Agreement.
d. The County and the Contractor agree that in fulfilling the terms and conditions of this
Agreement neither shall discriminate on the basis of race, creed, color, national origin, age,
sex, marital status, or the presence of a physical, sensory, or mental handicap.
The Services shall at all times be subject to inspection by and approval of the County, but
the County's making (or failure or delay in making) such inspection or approval shall not
relieve Contractor of its responsibility to perform the Services in accord with this
Agreement, notwithstanding the County's knowledge of defective or non-complying
performance, or the substantiality or ease of discovering the same. Contractor shall provide
the County with sufficient, safe, and proper facilities and equipment for such inspection and
free access to such facilities.
f. This contract is subject to review by any Federal or State auditor. Contractor shall promptly
furnish the County or its designee, or such Federal or State auditor with such information
related to the Services as may be requested by the applicable governmental entity.
Contractor shall preserve and maintain all financial records and records relating to
performance of Services under this Agreement for six (6) years after contract termination.
For such duration after the County makes final payment of compensation due hereunder,
Contractor shall provide the County access to (and the County shall have the right to
examine, audit and copy, with or without notice) all of Contractor's books, documents,
papers and records related to the Services or this Agreement.
g. Contractor understands and acknowledges that Contractor is solely responsible for its own
reporting and accounting of all state, federal, social security, and local taxes, of every nature,
arising from Contractor's performance of this Agreement. All compensation received by the
Contractor will be reported to the lnternal Revenue Service at the end of the calendar year in
accord with the applicable IRS regulations.
Section 4. Release. lnd nitv, and Hold Harmless.
The County assumes no liability for the Contractor's actions under this Agreement. Contractor
releases and shall defend, indemnify, and hold harmless the County, its officers and employees,
agents, representatives, attorneys and/or volunteers, from and against all claims, costs, liabilities,
damages, and expenses, (including, but not limited to, reasonable attorney fees) which arise or
may arise or be alleged to arise out of or by reason of this Agreement including:
e
2022 County Lodging Tax Funding Agreement Page 3
a
a
LT -2O22-OO4-CLE ELU M DOWNTOWN ASSOCIATION
Any fault, negligence, strict liability or product liability of Contractor in connection with the
Services for this Agreement;
Any lien asserted upon any property of the County in connection with the Services for this
Agreement;
Any failure of Contractor, or of the Services, to comply with any applicable law, ordinance,
rule, regulation, order, license, permit and other requirement, now or hereafter in effect, of
any governmental authority; or
Any breach of or default under this Agreement by Contractor
a
a
Section 5. Compliance with Public Records Law.
ln compliance with Washington's public records law, the County will retain copies of any
documents associated with this Agreement, which may be required by law unless legally
exempt from such retention, for any applicable legally required retention period.
b. ln the event a public records request is made to the County for documents created in
relation to this Agreement, should legal uncertainty arise regarding the disclosability of any
documents under federal or state public records laws, the County shall provide notice to
Contractor pursuant to Washington's public records act, chapter 42.56 RCW, to allow
Contractor to seek a court injunction.
The County specifically shall not be liable to Contractor for the County's release under public
records laws of any documents not protected by trademark, copyright or other law.
Section 6. lndustrial lnsurance Waiver.
With respect to performance of this Agreement and as to any claims against the County, its Additional
lnsureds, officers, agents and employees, the Contractor expressly waives its immunity under Title 51
of the Revised Code of Washington, the lndustrial lnsurance Act, for injuries to Contractor/s employees
and agrees that the obligations to indemnify, defend and hold harmless provided in this Agreement
extend to any claim brought by or on behalf of any employee of the Contractor. This waiver is
mutually negotiated by the parties to this Agreement.
Section 7. lnsuran and Endorsements.
a The County may require through a request in writing that the Contractor provide the County
with a certificate, binder, or policy of liability insurance, acceptable to the County in an
amount specified by the County.
b. Such liability insurance shall be such as will protect Contractor, its employees, agents and
representatives, from all claims, losses, harm, costs, liabilities, damages and expenses
arising out of personal injury (including death) or property damage that may result from
a
c
2022 County Lodging Tax Funding Agreement Page 4
LT -2022-OO4-CLE ELU M DOWNTOWN ASSOCIATION
performance of the Services or this Agreement, whether such performance is by Contractor
or any of its employees, agents or representatives.
Should the County require such liability insurance, the Contractor agrees to provide proof of
insurance prior to commencing performance of this Agreement.
d. Copies of the County's written request and the insurance documents provided by Contractor
shall be attached to this Agreement and by this reference will be made part hereof.
Where insurance is requested by the County, all liability insurance policies shall be endorsed
to include the County as an Additional lnsured and shall stipulate that the insurance
afforded by the policies shall be primary insurance, and that any insurance, self-insured
retention, deductibles, or risk retention trusts maintained or participated in by the Parties
shall be excess and not contributory to any other insurance maintained by the County.
Contractor shall furnish the County a certificate of insurance with Endorsement as evidence
that the required policies are in full force and effect.
Section 8. Termination.
The County may, by written notice thereof to Contractor, terminate this Agreement as to all or any
portion of the Services not yet performed, whether or not Contractor is in breach or default. Upon
receiving such notice of termination, Contractor shall, except as otherwise directed by the County,
immediately stop performing the Services to the extent specified in the notice. ln the event the
County terminates the Contractor's Services, the Contractor is obligated and hereby agrees to
refund to the County all monies paid for Services not yet rendered by the Contractor, if any, as of
the date of the notice of termination.
Section 9. Miscellaneous
Contractor shall not (by contract, operation of law or otherwise) assign this Agreement or
any right or interest in this Agreement without the County's prior written consent.
b. This Agreement embodies the entire Agreement between the County and Contractor, and
supersedes any and all prior oral or written communications, proposals, conditions, promises,
representations, or understandings regarding the Services. No change, amendment or
modification of any provision of this Agreement shall be valid unless set forth in a written
amendment to the Agreement signed by both parties.
c.Notice for any purpose under this Agreement, except service of process, shall be given by
the Contractor to the Kittitas County Commissioners and the Kittitas County Auditor, 205 W.
5th Ave. Ste. 108, Ellensburg, WA 98926. For all purposes under this Agreement, any notice by
the County to the Contractor shall be given to the Contracto/s address provided on the
signature page. Notice may be given by delivery or by depositing in the U.S. Mail, first class,
postage prepaid, certified mail, return receipt requested.
c
e
a
2022 County Lodging Tax Funding Agreement Page 5
e
LT -2O22-OO4-CLE ELUM DOWNTOWN ASSOCIATION
d. The section and paragraph headings of this Agreement are for reference convenience only
and are not intended to restrict, affect or be of any weight in interpreting or construing the
provisions of such sections or paragraphs.
This Agreement may be executed in one or more counterparts and by facsimile, each of
which will be deemed an original, but all of which together will constitute one and the same
instrument.
f. Contractor warrants to the County that the individual signing on Contractor's behalf has the
requisite power and authority to enter into and to perform Contractor's obligations under
this Agreement. Contractor further warrants to the County that Contractor has made no
misrepresentation or misleading statement in connection with this Agreement, and is not in
violation of any applicable law, ordinance, or regulation the consequence of which will or
may materially affect Contractor's ability to perform its obligations under this Agreement.
g. lf any term or condition of this Agreement or the application thereof to any person(s) or
circumstances is held invalid, such invalidity shall not affect the other terms, conditions or
applications which can be given effect without the invalid term, condition or application. To. this end, the terms and conditions of this Agreement are declared severable.
h. The exclusive venue for any action brought to enforce this Agreement or any of its terms
shall be in Kittitas County, State of Washington.
The performance of this Agreement is subject to termination without liability by either party
upon the occurrence, or upon the prediction by the National Oceanic and Atmospheric
Administration, any other agency of the United States Government, or any agency of the
Government of the State of Washington of the occurrence of any circumstance beyond the
control of either party-including, without limitation, acts of God, war, acts of terrorism
within a fifty (50) mile radius of Kittitas County, government regulations, disaster,
pandemic/epidemic illness, strikes or threat of strikes (except that neither party may
terminate this Agreement for situations involving that party's own employees), civil
disorder, or curtailment of transportation facilities-to the extent that such circumstance
makes it illegal , impossible or economically impracticable for the parties to complete the
duties and mutual obligations agreed upon and imposed upon them herein. The ability to
terminate this Agreement without liability pursuant to this paragraph is conditioned upon
delivery of written notice from one party to the other within 1"0 days of such occurrence or
upon delivery of written notice from one party to the other within 24 hours of the receipt of
notice of the prediction of any of the above occurrences. To the extent feasible within the
constrbints imposed by any event of the type described above, the parties agree that if the
triggering event is of apparently or likely transitory effect, the parties may negotiate such
amendments to the agreement that are mutually satisfactory and not otherwise contrary to
law, including but not limited to a change in the dates for completion of any portion or the
entirety of this agreement.
2022 County Lodging Tax Funding Agreement Pdge 6
KITTITAS COUNTY
NTY COMMISSIONERS
atr
tr
Brett W smith, Commissioner
LT -2O22-OO4-CLE E LU M DOWNTOWN ASSOCIATI ON
CONTRACTOR
&6b; Sornr
[Print Namei {
O[3
,1rtt\lllllll/tll
[Address]
[Telephone]NTY C
x
Clerk of the Board
t\\
APPROVED AS TO FORM
Deputy Prosecuting Attorney
2O22 County Lodging Tox Funding Agreement Page 7
fxhr?nt (Rtt
CLTAC: Application for Lodging Tax Grant Funding
Grant Application
Workshop - 2021"
Submittal lnstructions
& General
lnformation *
Organization Address* sireet l\iJdresi
123 F Firsi St
Address Li[e 2
PO Box 106
{.)ity
Cle Elum
Poslal i 7-ap i)ode
98922
Upload Proof of
Organization Status*
lfld yoil atterld ihe Grant AppliLration r /orkshop - 202 t hosted by th€ Kiltilas Couriy Charrbei of Contnrerce ?
a, Yes
No
r. Yes.
I have fead ard u[rjersianrj Sui]nrittal lnslruciiors ar,'d Oeneral lnfcrnration for lhe 2021 LcdgiqE r'ax Gratrt S!nijine
P! ocess
You are strongly encouragad to compo$e your responses to the questiorrs of this form wiih a desktop texf editor
and save your work, thefi copy and paste lhe information into ihe form. You may also save a drafl by selecting the button
at the bottom of this page. When you do this you will be logged out and must log back in 1o continue. ln order to save a
draft yot.l will need to provide an email address and a password, After completing tlre save draft, ynu will be redirected to
landing page containing a link to log back into the form. V/e suggest you save this link as a bookn.iark. The link will also be
sent io yo! in an email. For your convenience we have provided a word doci:ment version of the questions. Download it
here.
Organization lnformation
Name of Organization * Cle Elum Downtown Assocration
Organization is a:*Business
* Non-Profrt
(Note. Please submit W-g for business or IRS Designation Letter for non-profit.)
Click here io view sample documents (redacted).
State i ProviIre / iegiDr]
WA
ai ount.y
I tc
43.79K8Leiter of Determination.pdf
Accepiairle Iile forflats include JPG. PDF or llFF
Project Contact lnformation
First Name*
Last Name*
Phone Number*
tmal
Debbie
Bogart
509-433-7330
excutived irector@cleelumdowntown. com
Project or Event lnformation
ProjecVEvent Name*
Service Categories Check all categorir:j !ha1 apply io this Ep|)llcation
+ Tourism promotron/marketing
f Operation of a special event designed to attract tourists
Operation of a tourism related facility
Other
Event Dates
Please provide any specific dates, or range of dates. on which your event or projeciwill be held. You may add as many
dates or date ranges as necessary.
Fvent Dates
Cle Elum Downtown
End Dates
12t31t2022
Downtown Cle Elum
Ongoing Project/Event (More than four years in existence)
New ProjectlEvent (Four or fewer years in existence)
$ 15000.00
If you selected "Ongoing Project/Eveni" above lhis amouni rnay not exceed 1 0% oi the total expense budget ot this
project.
Start Dates*
1t1t2022
ProjecVEvent
Location *
New or Ongoing
ProjecVEvent? *
Amount of Funding
Requested *
Funding Request Max
Tourism Seasons*Fror! ihe lis! l:elorv. rvhai season \aill y.ur prolecl enltance iolrrism? Select any which apply.
"r' Year-round (January - December)
Off Season lNovember - February)
Shoulder Season (October or March - May)
High Season (June - September)
Application Questions: Parl 1
Please answer each question completely, in the order listed. Please include any supporting data within the
response narrative.
1 | ProjectlEvent Description
Please provide a description of your project/event-
Response 1:
ProjecVEvent
Description *
Video Link
List of lntended Use of Funds*
Employee Travei & Training
Social Media / Online Marketing
Print Advertising
Venue lmage Promo
TV and Radio Advertising
Computer Maintenance Expense
lT Support
Facility Hire (rental, sound systems, iwo-way radios,
etc.
The Cle Elum Downtown Association is a nonprofit organrzation whose nrission is to
Preserve. Pronroie and Enhance Cle Elum's Historic Downtown. One of the avenues
that our organization uses to achieve these goals is by fostering successfirl
partnerships and collaborating with others to offer year around events and activities
in Cle Elum.
Promoling Cle Elum as a histolic and vintage community is gaining popularity.
especially with the number of 'vrntage" retail and new restaurants that are following
a this theme in their d6cor. Our business cornmunity is beginning to build a look and
feel that is altracting more visitors. This. accompanied by our events. has impacted
the number travelers from 50 miles or farther who are exploring Cle Elum.
The Cle Elum Downtown Assocration encoutages tourism and overnight stays
throughoul the year by offering signature annual events such as. Pioneer Days. Boo-
Elum, and Christmas in Cle Elunr. ln addition. we have worked to create smaller
events or activities to increase tourism to our community.
For 2O22 our pians are to offer our signature events. Pioneer Days, Boo-Elum. and
Christmas in Cle Elum. For all events we are adding to the level of experiences that
visitors might engage in. We are doing this to encourage greater participation arrd
longer stays in Cle Elum. Pioneer Days will continue to be a multiday event that
occurs at multiple locations. For the downtown location, we will be adding back the
Artisan and Craft vendor market, Kids Zone, and new Retail Activities. Boo-Elunr will
include pre-Halloween events to encourage tourists downtown. We anticipate out
new Scarecrow Contest thai is starting ihis year will become a draw as these unique
characters gain popularity. Christmas rn Cle Elum will continue to span from Sn-rali
Business / Shop Small Day (lasl Sat in Nov) through three weekends in December
to encourage visitors downtown and overnight stays for holiday shopping and
festivities.
We are finding that a market style approach to retail acttvities works well. lt clraws
shoppers who are visiting and encourages new visitors to our downtown. Our
markets also enhance the shopping experience by adding pop-up art,sts in stores.
vendors on the sidewalk. music, and announce food and beverage specials being
offered. Our Mother's Day Market and the Public Market will continue. Our plans are
to increase the Public Market by doubling tlre number of weeks it will operate.
25C0 a:baracler llmii
1'lea3e/avlde itslirlkicabiief,/i(learusrnrar),,?l{y.rlrnrqaJnlraLionsevenjl)f9je(ti. L{ii\rlUijl-bepr<rseni3ltl.e
ar&/i.reelirE il Novemlrer io qiialiiy io. lt,ndiDE.
https:l/www. d ropbox. com/sln gkk 1 eajBme0qfcl
CEDA-CLIAC-Video-Marketing.mov?dl=0
Volunteer Training
Speaker and Talent Fee
PPE (sanitizer, portable restrooms, handwashing
stations, masks, etc.
website branding
Transport (equpiment transport & hire of busses)
2l Supporting Kittitas County as a tourism desiination
1. Away from their place of residence or business and staying overnight in paid accommodations:
2. To a place fifty miles or nlore away from their place of residence or business for the day or staying overnight.
3. orfromanothercountiyorstateoutsideof theirplaceof residenceorbusrness.
You must provide the evidence utilized in determining your projections.
Response 2.1 *!r;hy yroirld iaurisls t,alel ic Kiittta: aouIiy trj atlerid yo|r e,.raarit]ai.iivi1';iiaalLl?
One of the positive outcomes of the Pandemic is that Cle Elunr has beconre a
destination location. We are considered close enough forweekend travel to a
destination that offers a mix of recreational experiences. Cle Elum is becoming
known as being "halir,ray to everywhere." Our retail businesses shared that
shoppers often express excitemet']t in visiting Cle Elum and seeing all the positive
changes. We are learning from our retail and hospitality businesses that ihere is an
increase in people visiting Cle Eium who are staying in the area at one of many
lodging facilities. There is also an increase from vrsiiors who are one - two hours
away. Traveling to Cle Elum is gaining popularity as our business community
continues to offer more for a visitor to explore and experience.
Since February of 2021 . our business community. retail, and hospitality has
exploded. Empty buildings have been sold and are either opening willr new
businesses or they are in lhe process of being remodeled for new retail that will be
opening. New storefronts and updated busjness offerings are attracting visitors and
increasing our abiiity to rnarket Cle Elum as a destination. Our streets are slowly
becoming more attractive as they are being upgraded, and our seasonal decorations
provide Cle Elum with a more attractive look and feel while visiting. We are
beconrrng known as the town that welcomes visitors and a business community that
encourages them to explore oiher shops and museums while stopping. lnstead of
our businesses encouraging visitors to explore Roslyn, they are now showing pnde
in their own downtown and encouraging custonlers to stay and visrtor the new shops
and restaurants that are available.
250C character linril
Response 2.2*
Application Questions'. P art. 2
3l lmpact
Descrlbe tire plror sL,ccess ol yoUr evellilactrvrlyriacilily rn aih aclioI ioiilisis.
ln 2O21 . we conducted a sirategic marketing study which identified how we could
strengthen our band-with and practices to increase the visibility of what Cle Elum
offers. We engaged irr these findings by increasing our online marketing and
presence. This year alone. our FB post reach has increased by 453%. and our FB
post engagement has increased by 168%. We have also produced event marketing
materials that could be launched through social media, shared by our local
collaboration. and through direct placement in the hands of those who are lodging
locally. Another tool that we have engaged in which has given us a sense of our
success in reaching visiiors 50 miles and beyond is that of using QR codes to collect
zrp code information. Our Public Market event cards are an example of successfully
tracking participation from 63 different zip code areas, including 2 countries that
visited during one or ntarket days.
Even wtth Covid restrictions. our signature event, Pioneer Days was a success.
Building on a collaborative framework of offering an event that spans two - three
days and has activities offered from Cle Elum to Ronald. Pioneer Days was planned
with a lot of modifications. These modifications didn't stop vjsitors or those who
wanted to celebrate our Nation's birlhday. Working togeiher, the Cle Elum Dowrrtown
Association was able to maintain the role of bringing everyone togeiher to develop a
marketing plan for a multi-day. multi-location major event. The report back from
partners was very positive. numbers were manageable, and events well attended.
Lodging facilities appreciated the Pioneer Days event cards that provided their
visitors with current information on what was occurring. This was our first use of the
QR code process and zip code tracking method. We were able to determine that
visitors came from 42 different zip code areas and from as far away as Oregon.
California. Arizona, Montana. Maryland. New York. Georgia and Florida.
2sllti chnr:rcter lin'i
Response 3:
Measuring Results*
lJesc.rlr. how you \qjll promoie yoiir evetrt/aciivitylfacilrtir to s1i1u"1 1orrta,r.
We are excited to be on the ground floor pronroting our downtown. As more and
more stores remodel or reopen, the opportunity to draw visitors into our unique,
modern but vintage, environment is becoming easier and gaining popularity. Using
our collaboratlve process of working with existing and new padnerships we will
continue to build on our marketing campaign, and our partnerships with lodging
facilities to draw more visiiors and increase overnight stays.
our strategic methods to reach audiences 50 miles or farther will continue to include
working with lodging businesses to post information on their social media and
websites. Use of event cards with a QR codes will continue, they allow us to capture
zip code information help us to identify audiences / locaiions for firdher marketing.
Over the past two years we have worked hard to develop a marketing collaboration
with the Roslyn Downtown Association. Suncadia Resorl, Ellensburg Downtown
Association. Kittitas County Chamber of Cot'nmerce, and Discover Cle Flum. These
partnerships have provided shared opportunities for marketing and the ability to
expand our reach lo multiple locations as well as audiences. Anoiher outcome is
ihat it has allowed for greater exposure whrle not increasing or-rr budgets
significantly.
Our business communiiy is another valuable asset in assessing how well our evenis
have impacted their sales. They are ready to share information on visitor
experiences, visitor traffic. and io capture zip code information. They will share
whether the event was a retail benefit and how that might be improved. They are
also key responders to the question, "What can we do better to attract tourism?". in
order to ensure that our events are encouraging shopping and a strong impact on
retail sales.
ln October of 2021 . our association will be releasrng a new brand and website. Both
are excrting as the brand identifies our downtown as a vintage modern experience
with vibrant shopping, eating. recreation. and more. The website is beirrg designed
as the hub for media releases and collections of data. We will be able 10 keep an
updated events calendar and community information readily available for tourisis.
The website will also encourage visitors to sign-up for event Information and io be
added to a community newsletter which will center on events. retail sales. historic
places to visit. and spotlights on businesses.
2500 olrara':ier lilrril
Application Questions: Part 3
4l Collaboration
lf your organization collaborates or has created partnerships with other organizations, groups, or other events,
how is this accomplished?
4.1 Collaboration *Utilizing the Main Street Four Point Strategic Approach. our association works with
businesses and our community to strengthen our economic development. Business
and community mernbers are on our Main Street Committees which irrclude.
Promotions, Economic Vitaiity. Design and Outreach.
One of the key goals for the Cle Elum Downtown Association is that of creating and
fostering partnerships with others. We view this opportunity to work together as a
win-win in successfully marketing and moving our community into a destination that
is well support by tourism. Our partnership with our local pariners continues to be
strong and even growing. Locally, we work with Suncadia Resorl. the Roslyn
Downtown Association. Ellensburg Downtown Assocjation, Kittitas County Chamber
of Comnrerce, Discover Cle Elum. WA Horse Park. arrd the NK County Tribune to
plan events that can coincide with peak weekends in order to comarket to attract
visitors. This has been especially beneficial in placing Cle Elum as a destination for
visitors to Roslyn. Suncadia Resori. arrd WA Horse Park. Through thrs collaboration
we are nroving traffic from Roslyn and Suncadia to the great oppodunities our town
offers.
Our business conrmunity are also key partners. Through continued building of
relationships with existing and new businesses they have become much more
engaged planning and marketing their downtowrr. One of the major areas of growth
has been the engager-nent businesses have on social media and in capturing thelr
audiences. Through our collaborative efforts of sharing through social media. our
reach has become much greater.
This past yearwe have started cosponsoring events in our downtown with
businesses and o[ganizations. For example, on Labor Day weekend we
cosponsored "Art in the Heart ofthe Cascades". This event featured guest artists,
classes for kids. and an art swap. We are currently planning more events like this in
2422. We are excited that our retail and food and beverage businesses are
beginning to understand the value of working together to support each other and to
market Cle Elum for tourism.
Working with ihe City of Cle Elurn Historic Preservation Commission. The Northern
Kittitas County Hlstorical Society, and the Cascade Association of Museums &
History. we are having discussions about how to promote our rich historic past in a
manner that attracts visitors to our town-
25{10 characler litrrit
4.2 Promoting Local
Business*
4.3 Host Hotel*
{i.iscrrbil ilo\! you 'irll prom.rtE loiig|rq .isi:iillisirl)re.1s resiailratiis and i)trsrress loc:tied iI Kiittfas CcuiIv
This year alone, our FB post reach has increased by 453ok, and our FB post
engagement has increased hy 168%. Our posts are made daily and pronrote local
businesses, lodging, restaurants, and services. |n2020. during peak COVID
restrictions. our association offered social media. online sales. and marketing
classes io businesses who were struggling with promoting their business. As a
resuit. more businesses became active in marketing through online platforms. We
continue to offer suppod and help to those who are just entering into the world of
social media and those who are wanting to increase their skills by usirrg new tools.
such as Reels or lnstagram. We also launched a YouTube channel which atthis time
features 10 businesses. This popular channel continues to gain interestfrom a wide
audience. and jt is a channel we using io increase "spotlight" videos in 2022.
At the time of this application. our assocration is in the process of developing a new
website, one that will provide multiple options for visitors. businesses, and the
colnmunity at large to access information on local busrnesses. A direct link to their
business website and a google map will allow the vtewer to find and locate
businesses. The website has the potenlial to host an online marketplace for local
businesses (retail and lodging).
Through our comarketing and collaboration with paftners we can link informatiotr for
greater marketing opporturrities. Like a building a highway or traveling along l-90.
ioday's social media platforms allow us to Iink with each other and to provide a travel
map of places and destinations to visit. We've adopied this view and we are working
to identify the best way to connecl the links and to pronlote Cle Elum.
25al) altlji aaieL l\\r1
i,s thif? e ircsl itclel iot your evenl cf gtat|i lltcieal" ll yes lts1 ilrg irci,i
,' No
Yes.
5l Future Plans
Please explain what pians exist to allow this project to become self-sustaining. lnclude any plans for ticket sales,
event sponsors, and other cost-recovery models.
Future Plans*We have several cost recovery rnodels in place. sorne of whicl-r are allowing for a
greater match in ihe events and marketing that can provide. For example, the CIe
Elum Downtown Association has begun developing more oppodunities for business
sponsorships. As our community grows. we are seeing more corporate businesses,
bankrng instjtutions. and others who are wanting to be recognized as community
padners and sponsors. Our sponsorship opporlunities have not only grown in the
nuntber of sponsors, but also at the sponsorship level.
This year we will be launching a new "Partnership" donor program. The intent is to
encourage businesses, organizations, corporations, and individuals to suppod their
association through differeni partnership donor levels.
With the success of an increase in the Main Street Tax lncentive Program. our
association will be able to obtain additional B&O tax dollars from businesses who
are interested in donating and receiving a tax incentive credit. A portion of this
increase will be added to the Promotion's Conrmittee budget for marketing and
events.
Through our collaboration with our parlners, we are able to jointly fund activities and
events, which also reduces costs for all partnels and gives everyone the ability to
work smarter. with reduced individual expenses and obtain greater success in our
efforts to market and execute events,
2500 rharactFif lirnil
Application Questions'. Part" 4
6l Additional lnformation
Provide any additional information which will assist the Lodging Tax Advisory Committee in evaluating your
project and its benefit to tourism.
COVID-19 lnfOfmatiOn It ilou had e plarrred everrt itr 2U20 qr 201'i. lvlreihef ihe\t \nete abt- 10 take trt?ce or noi. ptease (lescribe apy
;ticcesses ar.l rhalleng{ts you 9xpe,ten.led.
The ongoing challenges of COVID 19 have continued to impact our events and
activities. However, our Board of Directors and commitiee members have been
creative in addressing these impacts. We have implemented a planning format that
allows for activities and events to flow through town. By moving from businesses to
businesses. pocket park to pocket park, this allowed us to safely offer activiiies. Our
activities this past yearwere held. but in many cases nrodified to meet safety
requirements for COVID,
For Pioneer Days 2A21, due to crowd concerns. we did not offer a full menu of
activities in downtown Cle Elum. Our vendor market and Kid Zone were not offered,
and the 3 on 3 basketball tournament was canceled. However, our association
continued to bring Pioneer Days parlners together to identify activitres that were
going to be held and to encourage a "flow" of activilies throughout Cle Elum. Roslyn
Ronald. and Suncadia Resort. We also worked with businesses like Dru Bru to
develop outdoor games for families. As a result. we were able to identify a full menu
of offerings that were then advertised locally. online, and through the effor1s of all
partners. We had a very successful. safe. and fun Pioneer Days weeketrd.
We successfully introduced a Moiher's Day Market with pop-ups in retail. foocl. and
beverage locations. Vendors were placed on the sidewalk and people were
encouraged to shop and explore downtown during that weekend. Another successful
venture that we were able io safely hold was the new Cle Elum Public Market
downtown. Working with the Kittitas County Health Departrnent we were able to
develop a safe layout to space vendors and a safe foot rouie for market visitors.
Boo-Elum, our fall signature event. was noi helci as a "Trunk or Treat" event like
normal on First Street. We adapted and had a "Boo Cruize" where our trr.rnk or
treaters drove through neighborhoods bringing treats to them. For 2021, we are
planning four different ways to hold this event and watching COVID numbers to
determine how it will take place. We are plannlng two safe events. a Scarecrow
Contest and a Pumpkin Path, to offer the opportunity for famiiles businesses, and
visitors to enjoy Halloween.
We at'e currently in the planning phase for our annual Cl-rrisirrras in Cle Elurr, again
looking at different ways to safely offer a festive time during a peak season of
tourists and retail business saies.
?5ij{l cirara.ler lirYrii
Additional lnformation Working with the Kittitas County Chamber of Commerce. our association was able to
receive lodging data for this past year.
Based on the data points from Star Destinatron Report and Kittitas County Chamber
of Commerce. we predict 11,025 people will travel io Upper County in 2022 from 5A+
miles outside of the courrtyfor leisure activities. ln addition. we predictthis could
bring 4,320 room nights at the average ADR of $103.88. equaling a total impact of
$448.762 to the upper county area.
The demand of hotel room nights sold in 2020 in the county was 41,851 for leisure
travel that includes events. Upper County properties selling '17.2B2 hotel roonr
nights. 25% of that number, (the average percent of 50 miles or further traveling for
events) = 4.320 room nights.
These visitors'activities may include festivals and events, retail shopping, dining,
outdoor recreation. and ovenright stays.
250i) clr,rr acier lir.'1i
SUppOrting DOCUments You [lay uplcaLj ary srpporiirrg.locuil]ents siiclr as o.aphs rrnaqes riiagrarrs rrarketrn!t rt)aielals {iic.
Public Market lnfographic.pdf 4.1MB
Data Reporl - CEDA.pdf 157.65K8
CEDA YTD Recap.pdf 246.54K8
You are allorted lo slrhrrril up irl .l srnllle paqe {US Leile. (l.)cuorerts rr .jPG PUF !r TIFF lotntai
7l Previous Lodging Tax Grant lnformation
Previous Years
Awarded Lodging Tax
Grants*
Overall Attendnace
Past Actual *
4,500
Flas your e./#-.i f.jceive(l L."dqtrig ;ax {unds ill plevtous yeilrs')
. No. this event/project has not previously received Lodging Tax Funding
. Yes, 1 year previous
Yes.2 years previous
, Yes 3 or more years previous
Projected *
9,208
Number of people travelling more than 50 miles for your event?
Pasi Actual* Projected *
1,450 2,575
Number of people traveling from outside WA State for your event?
Past Actual* Projected *
57 57
The number of overnight guests who stay in paid accommodations in Kittitas County
for your event
PastActual* Projected*
1,286 1.376
Number of paid lodging room nights resulting from you event/activityifacility?
Past Actual* projected *
643 688
Prior Year Paid
Overnight Stay Data
Past Methodology*
Projected
Methodology*
Methodology
Narrative *
Application Questions; Part 5
lll addliion !c liel..l above yoir rray uplo.rd lbe e'",id"nce lo support tl!e pnor years'.oo[]lltigltt iBfli[lalron.
'Ybu fflay uplcad irp lo lhree sxtgle paoes lUS l-eiier) oi rnformelroB. l{ ycu a stngle mulllpage.Jocuntent. only !he
firsi three pag€s v/;ll be consrdereci. The iollowtnll foflnais vr'ill he accepted. .JpG pDF or'ilFF
\..,.?lal nrethc,dology did you (se to calcltlale lhe 20'i I adual ntrnrbers l
: Direct Count (prefened)
Y lndirect Count
Representative Survey
v Informal Survey (preferred)
Structured Estimate
Other
''l'rtal me{irodoiog/ 'till you itse tc calcltlate l.lte Upccmlnq nUntbrlrs'7
./ Direct Count (preferred)
"r lndirect Count
Representative Survey
* lnformal Survey (preferred)
Structured Estimate
Other
P!ease ex']larr!
We have introduced two new methods of calculating visitors at events_ These
methods will continue to be used, zip code tracking and direct count. This past year
we added a zip code tool to our event cards which has allowed us to track a
percentage of travelers attending events and activities. This meihod has allowed to
validate that we are attracting visitors from greater than 50 miles in distance. We
have also been able to validate that tourist from outside of the Staie of Washington
and even the United Stales are stopping and exploring Cle Elurr.
Our direci count methods include conducting walking counts throughout our events
This is occurring at least every half hour out at locations where events are being
held. We also ask retail partners to help keep track by counting shoppers in their
businesses.
Additionally. we measure our results throLrgh google analytics, regisiration forms.
and social media reports on ads placed and engagements. We will also be adding
data from our new website which will feature such as our hub for communication
Stariing in 2022, we will be adding an informal survey to our marketing materials,
asking participants whether they are lodging overnight during their experience at our
events. At this time. it is hard to collect data directly from our hotels. this process will
allow for a sampling of findings in relation to lodging.
2500 character lirnii
Bl FundinE
Does your organization have, or have you applied for. grant funding from other sources? lf noi. why not? lf yes. please list
the funding you have for the project, including any volunteer and in-kind sources in Question 9l Project Budget
Overview.
Funding sources and at'nounts which have not yet been secured will be listed separately, in the field(s) directly below.
Finaliy. what changes would occur if the project couldn'i be iunded?
Other Funding*
,o;:",,,
()te.)n\:.?itot) have oi rravc /ou appllrd ror
'rnilr4tlj;r:rn
otfr.i, !,)urces,
Funding for which you have applied but not yet secured
Funding Source
City of Cle Elum
Sponsorsh ips
Suncadia Fund for Community Enhancement
Community Donations
Funding Shortfalls *
Matching Funds
Percentage
Verification of ln-kind
Contributions
Amount
$ 6,000.00
$ 5,000.00
$ 5,000.00
$ 2,000.00
!.iihat irhanqes viill b.r rnade ii i\autigi,n yrui te.rticsl is !oi 3varlabie oi recofli,le|iierjt
We wjll work with our retail. food. and beverage businesses to seek sponsorships
and support of our events. Our past results will help supporl ihat what we are doing
for them as their association is of benefit and their sponsorship / sr-rpport is crucial rn
the ability to continue offering the event or events.
Our Outreach Committee. whose prinrary function is to seek and attain funding. will
need to do a greater search of funding opportunities aiid develop income earning
options during events to cover the shortfall_
Ail our events and marketing of Cle Elum are funded in part by the Cle Elum
Downtown Association budget. Additional funding to s{-lpport our year-round
marketing and activities comes from support through business sponsorships,
donations. and additional grants. The association will need to solicit additional
support througlr these averrues.
?500 .i-raracier ltrtil
739.67
%
l-his iiel,.l'lrll gLrlc lil; tritir ll-ie iotreci rletirenlaq." base.i or !/oiir rrl:iri ia ilridgei seri;rr belo\.1-
9l Project Budget 0verview
Please complete budget for ihis project/proposal. lf your agency operates independently of this project applicaiion it may
not be necessary to submit the eniire agency budget. You must submit a budgei which specifically pertains to the
project/event for which you are requesting funding and adheres to the basic budget format shown below
The budget must include anticipated revenues, expenditures. and any potential profit or loss. For projectslevents which are
ongoing for more than one (1) year, please also submit actuals from the previous three (3) years of operations ineed not
be consecutive) for the prolect/proposal if applicable.
For any claimed in-kind contributions valued at $500 or more and related to marketilrg/advertising, you must
submit verifying documentation which assures the contribution will be provided. For instance. if you are claiming in-
kind contributions in the form of advertising match. a binding contract itemizing the matching value and obligating each
party must be provided.
ATTENTION: ln an effoit to allow an adequate level of flexibility for all applicants, not all fields in the budget portion are
required to be iilled before this form is submitted. Providing all applicable data is your responsibility, failure to do so
will potentially jeopardize your application's chance for review,
For atly liatnted in-kitd contrilluliolrs \ra[red ai S5{]c or nrore ari(J relal-.d io rtaiketingr'adver'!.isrl.J you lltust stbrril
'reriiyi.rg ijoci lmefrlation wllich assL[es the conlribLliiort will l)e p! ovided.
NKCT Matching Ad Dollars - CEDA.pdf 441 .14K8
Budget Year
Revenues From Consolidaied Lodging Tax Grant
Edit if necessary 2019
Past Actual 3
LTAC Grant Funding $ 15,000.00
All Other Revenues
Account Name
Cle Elum in Bloom
Events
MS B&O
Community
Donation
Past Actual 3
$ 2400.00
$ 1415.00
$ 95000.00
$ 0.00
2020
Past Actual 2
$ 10,000.00
Past Actual 2
$ 3700.00
$ 0.00
$ 90000.00
$ 0.00
Past Aciual 2
$ 2400.00
2021
Past Actual 1
$ 10,000.00
Past Actual 1
$ 3700.00
$ 0.00
$ 95000.00
$ 0.00
PastActual 1
$ 2275.00
2022
Projected
$ 15,000.00
Projected
$ 3700.00
$ 1500.00
$ 100000.00
$ 2500.00
Projected
$ 3250.00
ln-Kind Contributions (except volunteerism)
Account Name Past Actual 3
$ 0.00Nodh Kittitas County
Tribune
Contributions of Volunteer Time
Past Actual 3 Past Actual 2
Number of Hours 1,372 1,724
Evidence of Volunteer
Contributions*
Calculated Value of
Projected Volunteer
Time
Past Actual 3
Revenue Totals $ 113815.00
?lease lrpload a stnqle ii,e wilLh ol{ers evidcflce [t suf]Jlcrl 01 ihe proJecied 'laluiieea hcurs
Volunteer Report - 2A22 LT application.pdf 91.39K8
$ 122,512.00
Past Actual 2
$ 106100.00
Past Actual '1
3.772
Past Actual 1
$ 110975.00
Projected
5,200
Projected
$ 248462.00
Projected
$ 8500.00
$ 56000.00
$ 40000.00
$ 11000.00
$ 35000.00
Expenses
Account Name
Organization
Promotions - Events
Design - Decor/Art
Economic Vitality
lnfrastructure
Past Actual 3
$ 6847.00
$ 18500.00
$ 10000.00
$ o.oo
$ 46300.00
Past Actual 2
$ 12250.00
$ 24500.00
$ 11000.00
$ 9500.00
$ 15800.00
Past Actual 1
$ 6250.00
$ 45500.00
$ 21000.00
$ 8000.00
$ 25000.00
Grant Programs
Operations
Facility Hire
Volunieer Training
Speaker and Talent
Fees
PPE
$ 47500.00
$ 165147.00
$ 0.00
$ 0.00
$ 0.00
$ 33500.00
$ 163318.00
$ 0.00
$ 0.00
$ 0.00
$ 0.00
Past Actual 2
$ 269868.00
$ 25000.00
$ 171200.00
$ 0.00
$ o.oo
$ 0.00
$ 0.00
PastActual 1
$ 301950.00
$ 45000.00
$ 196s00.00
$ 4000.00
$ 250.00
$ 3500.00
$ 0.00
Past Actual 3
Expense Totals $ 294294.00
Profii & Loss
Past Actual 3
$ -180479.00
Past Actual 2
$ -163768,00
PastActual 1
$ -190975.00
$ 1500.00
Projected
$ 401250.00
Projected
$ -152788.00
Application Certification
The applicant here certifies and affirms: 1. That it does not now nor will it during the perforrnance of any contract arising
fronr this application. unlawfully discrimirrate against any employee, applicant for employment, clieni, customer, or other
person who might benefit from said contract, by reason of age, race, color, ethnicity. sex, religion. military status, sexual
orientation. creed. place of birth, or disability; 2. That it will abide by all relevant local. state and federal laws and
regulations and; 3. That it has read the information contained in the lnstructions on pages 1 and 2 and understands and
will comply with all provisions thereof.
Certified by:
fu$,e fug*t{
Name*
Applicant's Titlex
Debbie Bogart
Executive Director
ffi rns *i[ffiT:ij;x". i['-:it?P,O. Box 2508Cincinnati OH {520t In reply nefer to: A7521396I8llar. 05 r e0l9 LTR 4168C 020-37I6tll0 000000 00
000t651?
BODCT SB
CLE ELUH Dot{NTottN ASSoCIATIoN
P0 BOX 106
eLE ELUH ilA 98922-0t06i*ff
3418
Emtrloyer IE nunber r
Form 990 requiredr 2C-37160r0
Yes
Dear Taxpayer I
I'lerre responding to your
tax-exeopt status.reguest dated Feb. ZZ, A0l9r about your
l{e issued you a determination letter in June 20tr5r F€coghizingyou as tax-exenrpt under Internal Revenue Code (IRC) Section 501(e)(05].
lde also show youtre not a private foundation asSecticn 509(a) because you.re described in IRC170(bl { l} (A} (vi).
Donors can deduct contributions they make toSeetion 170. Vourre also qualified to receivelegaciesr devis€sr transfersr or gifts underand 2E22-
you as provided in IRCtax deductible bequestsr
IRC Sections 2055, 2t06,
defi ned
Sec t i ons
under IRC
5$9(a)(l) and
In the heading of this letter'r wB indicated whether you ncst file anannual inforrnation return. lf yourre reguired to file a returnr Vounust file one of thr: following by the 15th day ef the 5th mqnth afterthe end sf ycur annual accounting period:
- Form 99or Return of organization Exempt Fron rneome Tax- Farn 990EZr Shcrt F+ru"" Retunn af Organi.zation Exernpt Fron IncomeTax
- Form 990-Nr Electronic Notice (e-postcardl for Tax-Exeaptorganizations Not Requirbd to File Forn 990 or Form ggl}-Ez
- Form 990*PF1 Return of Private Foundation or Section 4g4?(a)(l)Trust Treated as Private Foundation
Aceording to IRC Section 6033(j), if you donrt file a required annualinformation return oF notice for 5 consecutive yeaFsl uerll revokeyeur tax-exeurpt status on the due date of the Jrd required return ornotice.
You can get IRS forms or nublications you need from our website atwww.irE.gov./forns-pubs or by callins 800-TAx-FoRH (800-829-367&r.
lf you have questlohsl call 877-a29-550o bett*een I a.m. and E p.m. r
075?139618
Har. 05' 2019 LTR 4168C 0
?a-37 I60 I 0 000000 00
00016513
CLE ELUH DOWNTOWN ASSOCIATION
FO BOX t06
cLE ELUM WA 9892?-0106
l tlcal t ime r
time).
l'londav thr-ough Fridav (Alaska and Hawai,i forlow pacific
Thank you for your cooperation.
Sincerely !/ouFS I
#;*r
Teni t'|. Johnson
0perations Hanagerr Alt Ogs. 5
Cffi ELUN{
DOWNTO!A,Nassoc I ATro N
Event / Committee
Board Meetings
Board / Committee Meetings
Promotions Comm ittee Meetings
Pioneer Days
Boo-Elum
Christmas in Cle Elum
Cle Elum ln Bloom
Citywide Cleanup
Public Market
Outreach Committee Meetings
Board Recruitment
Economic Vita lity Meetings
Public Market
Design Com mittee Meetings
Fagade & Beautification Grant Meetings
# People
9
28
7
95
15
15
8
50
15
5
3
6
12
5
4
# Hours
36
3
24
5
8
4
8
3
4
20
5
12
4
12
8
TotalHours
324
172
168
2375
t20
60
64
150
60
L20
15
72
48
60
24
278 156 3772
Board of Directors and committees each meeting monthly. Each committee has
outreach or event planning activities that involves additional volunteers and time.
s '/l
ldfiE-l
CLE EI,UM
*
C/t81""
rllllry-E 5uivcapra
i, .r rr' r:r,,r !.,r, ir[,r:c]r,,r:
a
cillTBAt
HgH
i":; "1 ,'
:,::1 , it
667
..: ,. '1., , ',;tl .; .,.1, .i:,.. j.! : r'1 .j {'{ .:' : , i;t .1,.',, .1,.t,:,:..;:'.:. i ,' i tt.,, ',',", ,i ' ' ,.: . ' ,'; ..'..1,'.',' , . ,', " ,' '. !' .,
:: ::,'
00wilTglTlt ctE ELUM
25 28t6
700
33
VgNDORS VENDORS VENDOR$VENDORS
HELPIRS HELPERS HETPERS HETPERS
JUNE 5 xurY 10 AUGUST 7 SHPTEMBER 4
iAi?'t:.:iii t:,: ii''": z-: -r ..: ....'. - ;,. .-. r .. -,
.- , .t,.j i ,.."i :, _ , ,. ;. ;. i.:";':. .i'''...'. ,
'tf ii!:i ';3{;1.*l " ,ei:,jl,i'j;ii: lli
T'1..+ iiIlE?i.l?,i5:j
l OOo/o SALES BY MONTH
7?{tW#E-1q,Et E?EM.S: BAKED GOODS, FLOWERS, CRAFTS
"l*Ti;"'S'i} t? f]'ii'i..Ai.t jiT'tfr !./t'5.: JEWELRI MEAT
1,314 WEBSITE VIEWS WITH
VISITORS FROM OVER
48 UNTQUE ZtP CODES ''...
S1y'.
NoRrurnni KtrnrRs Coutrttv
RlBt,hl a !',\,jr . u
1\ 1$ X1. .\ [tL H t'[ 0tUBlf .e4]B]l
Cr t t tt t t t r t n i. !-1' N e u's llr Lltl i slt i t t ! s i nt e | .<) 5..1 Friday, Aug.20,202L
TRIBUNE MatehingAd Dollars - 2920 - Cle Elum Downtown Assoc.
March 5, 2020
3x9 DisplayAd - Pot O'Goid Passportto wirr gift card birndles (March 7-28).....
March L2,2A2O
2x2.75 Display Ad - Pot O' Gold Passport to wirr gift card bundles (March 7 28)
March L9, 2020
2x2.75 Display Ad - Pot0'G0l(l 0N H0LD ciue t0 business cl0sures duringCOV|D-19.......
March 31-,ZAZL
1i2 Page Acl - UKC 2O2O Builcler's Guide for Cie Eiu:r Downtown [vents for 2424....
htly 2,242O
3x6.25 Display Acl - Enter to win Gi{t Cards rryith Passport of Stats
July 9, 2020
$243 00
$49.50
$168.75
2x3 DispiayAd-Passporl of Stars renrincler ad; First Run ............
luly L6,2Q2A
2x3 Display AcJ - Passport of Stars reminder ad; Subsequent Rurn
July 23,2O2O
2x3 Display Ad - Passport of Stars renrinder ad: Subseciltent Rutr
July 30, 2020
2x3 Display Ad - Passport of Stars teminder acl: Subsequent Rurt
Aug. 6, 2O20
3x4.75 Display Ad - LAST CHANCE! Passporl ol Slarrs ends Aug. 9 .. ..... .. ..
Oct. 22,2A2O
2x8.75 Display Ad - 2020 Boo Elum & Halloureen 2020 Events
Oct. 29, 2O20
4X10 Display Acl- Boo Elum & Halloween 2020 Events
Nov. 26, 2020
4x4.5 Display Ad - Shopping Local Cle Eh-rrr Dtlwrttown Dollars
3x5 Display Aci - PJ Party Downtown Nov. 28 ....... ... ..
3x5 Display Ad Ugly Sweate| Shulfle Dec. 5 .'.......
2020 Hoticiay Gift Guide Full Page Ad - Classic Christtnas in Cle Elunr events
Dec. 3, 2020
3x3.5 Display Acl - Shopping Local with Cle Elum Downtown Dollars
3x5 Display Aci- Ugly Sweater Shuffle Dec. 5 ... .....
Dec. 10, 2O20
3x3.5 Display Acl - Shopping Local with Cle Elum Dowrrtown Dollars
Dec. L7,ZAZQ
3x6.5 Display ArJ (L2i17 /202A)' Eat Local this Holiday Season!
Dec.24,2A2Q
3x6.5 Display Ad Eat Local this Hoiiday Season!
$54.00
TOTAT 2A2O TRIBUNE Matchin$ Ad Dollars
P.O. Box 308 . Cle Elum, WA 98922 " 807 W. Davis St', suite 1O1A
509-574-2517.pbctnt . 509-672X-5573..fir.t' ' tribune@nkctribune'com c-arnil
$49.50
$215.0t)
$54.00
.$54.00
.$54.00
$128.25
$:157.50
$360.00
$162.00
$135.00
$135.00
$330.00
..$94.50
$135.C0
.,.. ^......$94.50
......... $175.50
.........$1-75 50
$3,O24.50
c3-n tI_{Jtu{
. -' ; ir|
ASSI}f IATI{fN ****
Pioneer Day and Public Market
Using QR codes with zip code tracing shows an interesting picture of who is coming to our events
Placed at all retail, restaurant and lodging businesses.
Cle Elum Downtown Association
321W 1't Street, P.O. Box 106, Cle Elum, WA98922
www.cleelumdowntown.com
Pioneer Days 63 Zip Codes
Public Market 42Zip Codes
Local 50+ Miles Other States lnternational
Gle Elum Bainbridqe lsland Odessa Oreqon Mexico
Ellensburq Benton Citv Okanogan
Roslvn Burbank, WA Pullman Pennsvlvania France
Ronald Golville Puvallup
South Cle Elum East Side of Seattle Quincv North Garolina
Easton Giq Harbor Richland
Graham Richland Kentuckv
Grandview Seattle
Kingston Selah ldaho
Lamona Snoqualmie
Moses Lake Spanawav Arizona
Moxee Spokane
Mukilteo Wenatchee California
Northbend Yakima
EIN 20-3716010
CLE ELUM
DOWNTOWN ASSOC
YTD Rs
WEB-
9,91 8p*cr vruws oN cruEruldDowNTowN.co
,676 Dlnrcr
,1 13 GoocLE
6'i'7 C ru E rurt'r DowNTowN
108 FecugooK
59 Belou
,505
445
431
165
'141
124
AsnBURN
(Nor Sur)
S uerrru
RosLYN
Crr Eruu
SpoKANE
)t Set means that Google Analytics is unable to track these hits to the site, either because
Exhibit "B"
Guidelines and Requirements for
Expenditure Reimbursements from Lodging Tax
Section 1. Branding
Contractors who have been approved to utilize grant awards for advertising expenditures must
incorporate Kittitas County and the appropriate City of Cle Elum, Ellensburg, or Roslyn tourism
information as follows:
A. Websites and Social Media Sites must include the County's and appropriate City's tourism
website logo or URL with an operational link to the site(s). The URL landing page must use the
correct logos and have a link to centralwashingtonoutdoor.com. Contractors must either keep
the landing page active until time of reimbursement or use a screen capture for full
reimbursement. (lf you are using a live logo as the link to CWO, please ensure the hyperlink is
shown in the screen capture). The logo must be displayed on the contractor's home page, it
must be sized no smaller than% inch in height and must be surrounded by appropriate white
space to allow easy recognition and legibility. Contractors shall not change the logo(s) in color or
appearance.
B. Print Advertising and Online Display Advertising of all types (including but not limited to
newspaper, periodicals, flyers, posters, billboards, direct mail, e-newsletters, third-party
websites, streaming displays, social media etc.) must include the County's and appropriate
City's tourism website logo (or URL with a one-click away operational hyperlink). The URL
landing page must use the correct logos and have a link to centralwashingtonoutdoor.com.
Contractors must either keep the landing page active until time of reimbursement or use a
screen capture for full reimbursement. (lf you are using a live logo as the link to CWO, please
ensure the hyperlink is shown in the screen capture). The logo must be sized no smaller than%
inch in height and must be surrounded by appropriate white space to allow easy recognition and
legibility. Contractors shall not change the logo(s) in color or appearance.
C. Yideo Advertisine of all types (including but not limited to television, online, electronic kiosks,
motion billboards, etc.) must include the County's and appropriate City's tourism website logo.
The logo must be sized no smaller than% inch in height, and must be surrounded by appropriate
white space to allow easy recognition and legibility. Contractors shall not change the logo(s) in
color or appearance.
All logos and website information may be obtained by contacting the Director of Tourism, Kittitas
County Chamber of Commerce.
Section 2. Advertising Reimbursements
Contractors seeking reimbursement from Lodging Tax Funds for advertising expenditures must adhere
to the following guidelines and requirements for each type of advertising media utilized.
A. Print vertisins:
L Print advertising placed with any media provider which operates exclusively outside of
Kittitas County may be reimbursed atlOO% of the cost, including any production costs. To
operate exclusively outside of Kittitas County, the provider must not be physically located in
the County and/or not distribute any media within the County.
2. Print advertising placed with any media provider which operates inside Kittitas County may
be reimbursed as follows:
a. For date-specific events, advertising the day of the event and up to 10 days prior to
the event may be reimbursed at700% of the cost, including any production costs.
b. For seasonal or year-round events , or for date-specific events outside of the time-
frame in Section 2 A, (2)(a) above, advertising reimbursement requests must include a
statement from the media provider specifying the percentage distribution to areas
outside of Kittitas County. Reimbursements will be allowed for the amount distributed
outside of Kittitas County, including any production costs.
B. Television Advertising
1'. Television advertising placed with any media provider outside the Yakima/Kittitas DMA will
be reimbursed at L00% of the cost, including any production cost.
2. Television advertising placed with any media provider inside the Yakima /fittitas DMA will
be reimbursed as follows:
a. For date-specific events, advertising the day of the event and up to 7 days prior to
the event may be reimbursed al1'0O% of the cost, including any production costs.
b. For seasonal or year-round events , or for date-specific events outside of the time-
frame in Section 2 B, 2(a) above, advertising may be reimbursed at the rate of 70% of
the total cost, including any production costs.
C. Online Advertisins:
t. Online advertising and promotion may be reimbursed at 100% of the cost, including any
production cost.
2. Streamed media (radio, television, other) requests for reimbursement must include a
statement from the media provider specifying the percentage of recipients which are
outside of Kittitas County. Reimbursements will be allowed for the percentage distributed
outside of Kittitas County, including any production costs.
D. Direct Mail:
1'. Direct mail advertising may be reimbursed at 100% of the cost, including any production
cost, for each item mailed or shipped to a destination outside of Kittitas County. ln order to
receive reimbursement, a list of the addresses and a signed statement from the contractor
that the list is accurate, or other proof of delivery, must be provided along with other
req uired documentation.
E. Flvers/Posters:
t. Flyers or posters which are placed outside of Kittitas County may be reimbursed at 100% of
the cost, including any production cost. ln order to receive reimbursement, a list of the
locations where flyers or posters were posted outside of Kittitas County, a signed statement
from the contractor that the list is accurate and a copy of the poster/flyer must be provided
along with other required documentation.
2. Banners which are placed inside of Kittitas County may be reimbursed at lOO% of the cost,
including any production costs. ln order to receive reimbursement, the banner cannot list a
specified date or location. Request can only be made one time.
3. Signage (site layout use only) which are placed inside of the venue/facility of the event may
be reimbursed at 100% of the cost, including any production costs. ln order to receive
reimbursement, the signage cannot list specified date or location. Request can only be
made one time. (i.e. ADA Parking /Parking, Loading Zone, Evacuation Route, Bathrooms, and
Stage locations)
F. Radio rtisins:
1'. Radio advertising placed with any media provider located outside of Kittitas County may be
reimbursed attOO% of the cost, including any production cost.
2. Radio advertising placed with any media provider located inside of Kittitas County may be
reimbursed as follows:
a. For date-specific events, advertising the day of the event and up to 7 days prior to
the event may be reimbursed atlooo/o of the cost, including any production cost.
b. For seasonal or year-round events, or for date-specific events outside of the time-
frame in Section 2F,2(a) above, advertising may be reimbursed atthe rate of 30%of
the total cost, including any production costs.
G. Operation Reimbursement:
L. Operation costs may be reimbursed I00Yo of the paid invoice cost. ln order to receive
reimbursement operations invoice must an approved cost from the Consolidated Lodging
Tax committee members list. lnvoice provided must include notation of payment with proof
of payment.
2. Mileage reimbursements that are outside of 50 miles of Kittitas County may be reimbursed
at IOO% of cost. ln order to receive reimbursement, a signed statement from the receiver
along with other required documentation. Mileage reimbursement subject to IRS mileage
reimbursement rates which may change annually.
3. ltems not eligible for reimbursement:
a. Salaries of employees
b. Capitol purchases- any item with 3+ years life and over 55,000.c. Licenses, permits, insurance, or credit card fees