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HomeMy WebLinkAbout005- Gallery OneLT -2022-OO5- GALLERY ON E 2022 LODGI NG TAX SERVICES AGREEMENT BETWEEN KITTITAS COUNTY AND GALLERY ONE This Contract, effective January I,2022 is made and entered into by and between KITTITAS COUNTY ("County"), acting as agent for and on behalf of the City of Ellensburg, a Washington municipal corporation ("City"l, a subdivision of the State of Washington, and GALLERY ONE ("Contracto(') for the 2022 Annual Marketing ("Event"). WHEREAS, the purpose of this Agreement is to provide for activities and expenditures designed to increase tourism, NOW THEREFORE, in consideration of the terms and conditions contained herein, or attached and incorporated and made a part hereof, the County and the Contractor mutually agree as follows: Section 1. Scope of Work a. Contractor shall provide the services and staff described in its Application for Lodging Tax Funds submitted to the Lodging Tax Advisory Committee, attached hereto as Exhibit "A" which is attached hereto and incorporated herein by this reference. b. Except as otherwise specifically provided in this Agreement, Contractor shall furnish the following as required to perform the services, described in Paragraph (a) above, in accordance with this Agreement: Personnel, labor and supervision; technical, professional and other services. All such services, property and other items furnished or required to be furnished, together with all other obligations performed, or required to be performed, by Contractor under this Agreement are collectively referred to herein as "Services." c. Contractor shall commence, perform and complete such Services in accordance with Exhibit "8" which is attached hereto and incorporated herein by this reference. Section 2. Pavment. a. As full compensation for satisfactory performance of the Contractor's Services, the County agrees to pay Contractor the sum of sixteen thousand six hundred (S16,600.00) (City of Ellensburg lodging tax funding). b. Additional payment terms: The County will make payment to the Contractor only on a reimbursement basis, as receipts/invoices for any items including marketing and/or advertising are submitted to the County, not to exceed the sum of sixteen thousand six hundred (S16,600.00) (City of Ellensburg lodging tax funding). c. Services/Expenses that are reimbursed must be dated during the current year and final date to submit reimbursements requests is January L5,2023 after this date funds lapse. d. Requests for reimbursements must be submitted to: Kittitas County Auditor _2022 County Lodging Tax Funding Agreement Page 7 LT.2O22-OO5- GALLE RY ON E Attn: Auditor's Accounting 205 West 5th Ave - Suite 105 Ellensburg, WA 98926 4 uditorsaccounting@co.kittitas.wa. us e. Reporting requirements of your events will be required on prescribed forms from the County Auditor. f Contractor is eligible to claim reimbursement for the following items and amounts only: Fees for visiting artists Marketing support to advise on marketing content and activities Paid marketing with cultural organizations, publications, and radio advertising a a a g. Contractor is not eligible to claim reimbursement for any items not listed in Section 2 (f) and is further expressly denied funding for the following items as requested in the application as defined in Section 1(a): No gift shop merchandise. h. Contractors requesting reimbursement for event-specific expenses shall submit all claims as no more than two reimbursement requests with supporting documentation at the conclusion of the event. Contractors must complete the Lodging Tax Reimbursement online training course provided by the County Auditor's office prior to filing reimbursement claim. Requests for reimbursement will not be accepted by the County Auditor prior to the training being completed. The training may be found online at the Kittitas County Auditor's website at the fo I lowi ng add ress: http ://www.co. kittitas.wa. us/a ud itor/defa u lt.aspx Section 3- Perform ance bv Contractor Contractor shall not (by contract, operation of law or otherwise) delegate or subcontract performance of any Services to any other person or entity without the prior written consent of the County and City. Any such delegation or subcontracting without the County's or City's prior written consent shall be voidable at the County's or City's option. b. Contractor shall at all times be an independent contractor and not an agent or representative of the County or City with regard to performing the Services. Contractor shall not represent that it is, or hold itself out as, an agent or representative of the County or City. ln no event shall Contractor be authorized to enter into any Agreement or undertaking for or on behalf of the County or City. lt is understood that the Contractor and the Contractor's staff and employees are not employees of the County or City and are not, therefore, entitled to any benefits provided employees of the County or City. c. Contractor shall comply with all applicable laws, ordinances, rules, regulations, orders, licenses, permits, and other requirements, now or hereafter in effect, of any governmental authority (including, but not limited to, such requirements as may be imposed upon the County and applicable to Services). Contractor shall furnish such documents as may be t County Lodging Tax Funding Agreement Page 2 LT -2O22-OO5- GALLE RY O N E required to effect or evidence such compliance. All laws, ordinances, rules, and orders required to be incorporated into agreements of this character are incorporated into this Agreement by this reference. Contractor agrees to obtain all required licenses and permits, and further agrees to keep them in full force and effect during the term of this Agreement. d. The County and the Contractor agree that in fulfilling the terms and conditions of this Agreement neither shall discriminate on the basis of race, creed, color, national origin, age, sex, marital status, or the presence of a physical, sensory, mental disability or any other protected status recognized under local, state or federal law. e. The Services sha ll at all times be subject to inspection by a nd a pproval of the County or City, but the County's or City's making (or failure or delay in making) such inspection or approval shall not relieve Contractor of its responsibility to perform the Services in accord with this Agreement, notwithstanding the County's or City's knowledge of defective or non-complying performance, or the substantiality or ease of discovering the same. Contractor shall provide the County or City with sufficient, safe, and proper facilities and equipment for such inspection and free access to such facilities. f. This contract is subject to review by any Federal or State auditor. Contractor shall promptly furnish the County or City, or their designee, or such Federal or State auditor with such information related to the Services as may be requested by the applicable governmental entity. Contractor shall preserve and maintain all financial records and records relating to performance of Services under this Agreement for six (6) years after contract termination. For such duration after the County or City makes final payment of compensation due hereunder, Contractor shall provide the County or City access to (and the County or City shall have the right to examine, audit and copy, with or without notice) all of Contractor's books, documents, papers and records related to the Services or this Agreement. g. Contractor understands and acknowledges that Contractor is solely responsible for its own reporting and accounting of all state, federal, social security, and local taxes, of every nature, arising from Contractor's performance of this Agreement. All compensation received by the Contractor will be reported to the lnternal Revenue Service at the end of the calendar year in accord with the applicable IRS regulations. Section 4. Release. ln nitv, and Hold Harmless. The County or City assumes no liability for the Contractor's actions under this Agreement. Contractor releases and shall defend, indemnify, and hold harmless the County and the City, their officers and employees, agents, representatives, attorneys and/or volunteers, from and against all claims, costs, liabilities, damages, and expenses, (including, but not limited to, reasonable attorney fees) which arise or may arise or be alleged to arise out of or by reason of this Agreement including: Any fault, negligence, strict liability or product liability of Contractor in connection with the Services for this Agreement; Any lien asserted upon any property of the County or City in connection with the Services for this Agreement; Any failure of Contractor, or of the Services, to comply with any applicable law, ordinance, a a a a County Lodging Tax Funding Agreement Page 3 LT -2O22-OO5- GALLE RY ON E rule, regulation, order, license, permit and other requirement, now or hereafter in effect, of any governmental authority; or a Any breach of or default under this Agreement by Contractor Section 5. Compliance with Public Records Law. ln compliance with Washington's public records law, the County will retain copies of any documents associated with this Agreement, which may be required by law unless legally exempt from such retention, for any applicable legally required retention period. b. ln the event a public records request is made to the County or City for documents created in relation to this Agreement, should legal uncertainty arise regarding the disclosability of any documents under federal or state public records laws, the County or City shall provide notice to Contractor pursuant to Washington's public records act, chapter 42.56 RCW, to allow Contractor to seek a court injunction. c. The County or City specifically shall not be liable to Contractor for the County's or City's release under public records laws of any documents not otherwise exempt from disclosure by trademark, copyright or other law. Section 6. lndustrial lnsurance Waiver. With respect to performance of this Agreement and as to any claims against the County or City, their Additional lnsureds, officers, agents and employees, the Contractor expressly waives its immunity under Title 51 of the Revised Code of Washington, the lndustrial lnsurance Act, for injuries to Contractor's employees and agrees that the obligations to indemnify, defend and hold harmless provided in this Agreement extend to any claim brought by or on behalf of any employee of the Contractor. This waiver is mutually negotiated by the parties to this Agreement. Section 7. lnsura and Endorsements. a The County may require through a request in writing that the Contractor provide the County with a certificate, binder, or policy of liability insurance, acceptable to the County in an amount specified by the County. b. Such liability insurance shall be such as will protect Contractor, its employees, agents and representatives, from all claims, losses, harm, costs, liabilities, damages and expenses arising out of personal injury (including death) or property damage that may result from performance of the Services or this Agreement, whether such performance is by Contractor or any of its employees, agents or representatives. Should the County require such liability insurance, the Contractor agrees to provide proof of insurance prior to commencing performance of this Agreement. c _2022 County Lodging Tax Funding Agreement Page 4 LT -2O22-OO5- GALLE RY ON E d. Copies of the County's written request and the insurance documents provided by Contractor shall be attached to this Agreement and by this reference will be made part hereof. e. Where insurance is requested by the County, all liability insurance policies shall be endorsed to include the County and City as Additional lnsureds and shall stipulate that the insurance afforded by the policies shall be primary insurance, and that any insurance, self-insured retention, deductibles, or risk retention trusts maintained or participated in by the Parties shall be excess and not contributory to any other insurance or self-insurance maintained by the County or City. Contractor shall furnish the County a certificate of insurance with Endorsement as evidence that the required policies are in full force and effect. Section 8. Termination The County may, by written notice thereof to Contractor, terminate this Agreement as to all or any portion of the Services not yet performed, whether or not Contractor is in breach or default. Upon receiving such notice of termination, Contractor shall, except as otherwise directed by the County, immediately stop performing the Services to the extent specified in the notice. ln the event the County terminates the Contractor's Services, the Contractor is obligated and hereby agrees to refund to the Countyall monies paid forServices notyet rendered bythe Contractor, if any, asof the date of the notice of termination. Section 9. Miscellaneous. The City is not a party to this Agreement but is an intended third-party beneficiary of this Agreement and to the extent set forth herein certain of its provisions are for the benefit of the City and are enforceable by City in its own name and capacity as a Washington municipal corporation. b. Contractor shall not (by contract, operation of law or otherwise) assign this Agreement or any right or interest in this Agreement without the County's prior written consent. This Agreement embodies the entire Agreement between the County and Contractor, and supersedes any and all prior oral or written communications, proposals, conditions, promises, representations, or understandings regarding the Services. No change, amendment or modification of any provision of this Agreement shall be valid unless set forth in a written amendment to the Agreement signed by both parties. d. Notice for any purpose under this Agreement, except service of process, shall be given by the Contractor to the Kittitas County Commissioners and the Kittitas County Auditor, 205 W 5th Ave. Ellensburg, WA 98926. For all purposes under this Agreement, any notice by the County to the Contractor shall be given to the Contractor's address provided on the signature page. Notice may be given by delivery or by depositing in the U.S. Mail, first class, postage prepaid, certified mail, return receipt requested. c ,County Lodging Tdx Funding Agreement Page 5 LT -2022-OO5- GALLERY ON E e. The section and paragraph headings of this Agreement are for reference convenience only and are not intended to restrict, affect or be of any weight in interpreting or construing the provisions of such sections or paragraphs. f. This Agreement may be executed in one or more counterparts and by facsimile, each of which will be deemed an original, but all of which together will constitute one and the same instrument. g. Contractor warrants to the County that the individual signing on Contractor's behalf has the requisite power and authority to enter into and to perform Contractor's obligations under this Agreement. Contractor further warrants to the County that Contractor has made no misrepresentation or misleading statement in connection with this Agreement, and is not in violation of any applicable law, ordinance, or regulation the consequence of which will or may materially affect Contractor's ability to perform its obligations under this Agreement. h. lf any term or condition of this Agreement or the application thereof to any person(s) or circumstances is held invalid, such invalidity shall not affect the other terms, conditions or applications which can be given effect without the invalid term, condition or application. To this end, the terms and conditions of this Agreement are declared severable. i. The exclusive venue for any action brought to enforce this Agreement or any of its terms shall be in Kittitas County, State of Washington. The performance of this Agreement is subject to termination without liability by either party upon the occurrence, or upon the prediction by the National Oceanic and Atmospheric Administration, any other agency of the United States Government, or any agency of the Government of the State of Washington of the occurrence of any circumstance beyond the control of either party-including, without limitation, acts of God, war, acts of terrorism within a fifty (50) mile radius of Kittitas County, government regulations, disaster, pandemic/epidemic illness, strikes or threat of strikes (except that neither party may terminate this Agreement for situations involving that party's own employees), civil disorder, or curtailment of transportation facilities-to the extent that such circumstance makes it illegal , impossible or economically impracticable for the parties to complete the duties and mutual obligations agreed upon and imposed upon them herein. The ability to terminate this Agreement without liability pursuant to this paragraph is conditioned upon delivery of written notice from one party to the other within 10 days of such occurrence or upon delivery of written notice from one party to the other within 24 hours of the receipt of notice of the prediction of any of the above occurrences. To the extent feasible within the constraints imposed by any event of the type described above, the parties agree that if the triggering event is of apparently or likely transitory effect, the parties may negotiate such amendments to the agreement that are mutually satisfactory and not otherwise contrary to law, including but not limited to a change in the dates for completion of any portion or the entirety of this agreement. t County Lodging Tox Funding Agreement Page 6 IT -2O22-OO5- GALLERY ON E KITTITAS COUNTY BOARD OF COUNTY COMMISSIONERS Laura Osiadacz, Chair Cory Wright, Vice Chair Brett Wachsmith, Commissioner Date signed: ATTEST: Clerk of the Board APPROVED AS TO FORM Deputy Prosecuting Attorney CONTRACTOR IPrint Name] [Address] [Telephone] _2022 County Lodging Tax Funding Agreement Page 7 EXhi brt "F,u CLTAC: Application for Lodging Tax Grant Funding Grant Application Workshop -2021* Submittal lnstructions & General lnformation * Did you attend the Grant Application Workshop - 2021 hosted by ihe Kiltilas Counly Chamber of Conrnterce? 1!) Yes .i No ra) Yes, I have read and undersland Subnlitlai lnstructio$s and General lnlormation fo. lhe 2021 Lodging Tax Crart Fundjng Ptocess You are strongly encouraged to eompose your responsss to th6 questions of this form with a desktop text editot and savo your work, then copy and paste the infornation into tlre form. You may also save a drafi by selecting the button at the bottgrn of lhis page. lMren you do this you will be logged out and must log back.in to continue. ln o.der to save a draft you will need to provide an email address and a password. Afler completing the save draft, you will be redirected to landing page containing a link to log back into lhe form. We suggest you save this tink as a bookmark. The link will also be sent to you in an email, For your convenience we have provided a word document ve.sion of the questions. Download it here. Organization lnformation Name of Organization* GallerY One Organization Address* street Address 408 N Pearl St ,Address Line 2 CrtY Ellensburg Postal I Zip Code 98926 Organization is a: *r.-) Business ,li Non-Profit (Note: Please submit W-9 for business or IRS Designation Letter for non-profit.) Click here to view sample documents (redacted). Slate I Province I Region WA Coun1ry US 1.06M8Upload Proof of Organization Status* Project Contaet I nforrnation GalleryonelRS.pdf Acceptable file formats irclude: JPG. PDF or TIFF. First Name* Last Name* Phone Number* - ..*trmail d irector@gallery-one. org Project or Event lnformation Monica Miller 509-925-2670 ProjecVEvent Name* Annual Marketing Service Categories Check all categories ihat apply io lhis application ti Tourism prornotion/marketing i Operation of a special event designed to attract tourists ' i Operalion of a tourism related facility .i Other , ) Event Dates Please provide any specific dates, or range of dates, on which your event or project will be held. You may add as many dates or date ranges as necessary. Event Dates Start Dates* 1t1t2022 ProjecVEvent Location * New or Ongoing ProjecVEvent? * Amount of Funding Requested * Funding Request Max -*tounsm Seasons Application Questions: Part 1 End Dates 12131t2022 Gallery One and surrounding area o Ongoing Project/Event (More than four years in existence) ., New Project/Event (Four or fewer years in existence) $ 20000.00 lf you selected "Ongoing PrcjectlEvent" above this amount may not exceed 1 0% of the lotal expense budget of this proiect. Froilr lhe list below, lvhat season lvill you. proiect enhance tourism? Select any whlch epply '7,' Year-round (January - December) . ' Off Season (November - February) r Shoulder Season (October or March - May) 'i High Season (June - SeptembeQ Please answer each question completely, in the order listed. Please irrclude any supporting data within the response narrative. 1 | Project/Event Description Please provide a descripiion of your projectlevent. Response 1: ProjecVEvent Description * Video Link List of lntended Use of Funds* Fees for visiting artists Gallery One requests funds to support annual marketing efforts of our events, exhibits, classes, and gift shop to self identified arts lovers, the cultural tourist, and those who seek value added experiences io their time in Kittitas County. ln addition to paid marketing opportunities such as sponsorships, advertising, fees for visiting artist, and radio advertising, Gallery One would like to expand our marketing capacity by contracting with a marketing professional to create content and direct marketing decisions. 2500 ch5racter lirrit Please provide us li$k lo a brief video silnrmary of you organization's evenl/project. You lviUS t be presenl at the Q&A meeli[g in Novernber to (lualiiy lor furrding. https:i/youlu. be/rK6CQ 1 6feL0 Marketing support to advise on marketing content and activities Paid marketing with cultural organizations, publications and radio adverlising 2l Supporting Kittitas County as a tourism destination 1. Away from their place of residence or business and staying overnight in paid accommodations, 2. To a place fifty miles or more away from their place of residence or business for ihe day or staying overnight, 3. or from another country or state outside of their place of residence or business- You must provide the evidence utilized in determining your projections. Response 2.1 *il,hy r:ortld lourists travel io Kittitas acunty to allen{i yoUi eventladivily,'fatllily" Gallery One is one of very few organizations in the state to offer the combination of arts experiences that we do. Our exhibits feature nationally acclaimed artists alongside emerging and regional artists. Our events are centered around ad and engagement and are fun ways to meet people and experience art. These events range from artist receptions and talks. studio tours, to classes for all skill levels. Additionally. our exhibit space and regionally focused gifi shop is open six days a week. including Sundays for visitors to enjoy. Despite reduced attendance Gallery One has been a consistent tourist attraction. From the Chamber of Commerce (2019)- Nearly 37 percent visited [Kittitas County] for an event with an additional 5 percent visiting for art and history specifically. and in ranking the vacation-worthy features of Ellensburg. respondents ranked visiting shops, museums and galleries in historic downtown were at the iop of their list. ln 2021 .23,513 visitors clicked museums and galleries on the Chamber Tourism page^ On MyEllensburg.com, they had a 39.96% increase in users on our Museums and Galleries page in 2020, showing traveler interest in this sector now more than ever. Over the years we have learned about the impact of the cultural tourist (as per the Dean Runyan report's average of $200/ day in spending) and we seek to be a draw to that market segment. The cultural iourist typically spends more and siays longer than other type of U.S. traveler. The U.S. cultural traveler spends 60 percent more, approximately $1,319 per trip compared with $820 for domestic leisure travelers. The cultural traveler also takes more trips than general U.S. travelers: 3.6 vs. 3.4 trips annually - Americans for the Ads 73 percent of Millennials "want to engage a destination's ads and cultural assets"- the highest rated activity of importance. Cultural interests also rate high in importance for Baby Boomers (64.8 percent) and Gen Xers (67.8 percent). More than two thirds of all Millennials also rated "authenticity" in experiences as extremely importani. Racially diverse and technologically savvy, the Millennial generation (born 1977-1994) - Americans for the Arts According to the Travel lndustry Association of America, roughly eighty percent of the 150,000,000+ adults who travel more than fifty miles frorn their homes can be considered "cultural tourists." Thirty percent of adults state that specific arts or a cultural or heritage event influence. 2500 char acter linrit Response 2.2* Application Questions'. Part 2 Descriire lhe prior sLrccess oi your eveItlaclivity/facility in atlractios lourists. Prior to the pandemic (March 2020- now), our annual attendance had been growing on average 10o/o a,lear. Whiie individual events may have smaller audiences (Pecha Kucha 130, average class size is 12, etc) collectively overthe course ofa year. our record audience was in 2018 with approximately 29,302 visitors. Our strength is in our diversity of offerings, our consistent messaging and in our unique content. Addiiionally, our ability to be open six days a week despite COVID restriciions, has provided a consistent stop for tourists. Data used to estimate our success is included in our methodology narrative below. ln a recent Crosscut article by Brangien Davis / September 23,2A21, Gallery One was featured with Dick and Jane's Spot, well articulating the cultural tourist perspective: "Last weekend, I took a trip east of the mountains and stopped in Ellensburg, a town I realized with some surprise that I had nevervisited. As with every road trip ltake, it was a good remjnder to get out of city limits more often. Among the beautiful old brick buildings lining the historic downtown I was happy lo discover Gallery One. a big airy space that in addition to main and mezzanine galleries includes a ceramics studio and artisan gift shop The current show (closing Sept. 25) is an auction exhibit featuring a lively mix of regionally made art. The items up for bid alerted me to several artists I wasn't familiar with. including Bellingham sculptor Doug McKee. whose hand-carued skateboards are fanciful yet functional - the one on display looked like a caterpillar with a Cheshire cat grin. I also learned about the two arlists who'll be feaiured in the upcoming show Almost Home (Oct. 1-30). Seattle-based fabric artist Nina Vichayapai is creating plush felt miniature replicas of everyday items, including houseplants, a kitchen timer, a Metro bus and a cup of lvar's chowder. En lnasse, these items paint a personalized picture of domesticlty -one lhat reflects homemaking as an immigrant. Wenatchee sculptor Natalie Dotzauer is contribuling a wall-spanning "sugar quilt," which from afar looks like a traditional geometric patiern. but up close reveals a sweet sense-memory constlucted of sugar lumps and Royal icing on molasses-stained paper." 2500 characler lirl|rt 3l lmpact Response 3: Measuring Results* Describe hovv you will promote your event/activily/facilily to allract tourists. We will utilize social media, marketing to arts lovers with other arts organizaiions and publications, and radio adve(ising to promote our events, exhibits, overall brand, classes, and gift shop and invite artists from around the region who will draw iheir spheres of influence and fans. Our target audiences include self- identified arts lovers and culiural tourists, those wilh a proven propensity to attend art exhibits and events but are not aware of Gallery One. "l didn't know that there was an arls center in Ellensburg too, we should go check out their studio tours!" The cultural tourist according to the 2018 Dean Runyan repori averages $200/day in spending. This audience we will market to through spheres of Influence with exhibiting artists as well as marketing with other cultural organizations and publications. Our tertiary audience is comprised of those that are not traveling for specific aris experiences but do see art as a value added experience. "We love to taste wine and I also heard that there are lots of galleries in Ellensburg." These are cultural tourists that would likely listen 1o NWPB, attend an arts event with a friend or need a secondary activity while their partner is fly-fishing, hiking or floating the Yakima River. Our programming will complement the Chamber's get outside marketing theme by placing artists and experiences outside, at Farmer's Markets, the Fairgrounds and producing a Studio Tour with a focus on outdoor art. Our internal marketing efforts include, postcard distribution to an average 700 monthly, newsletter distribution quarterly, our social media channels (YouTube, Facebook, lnstagram) and our email newsletter with 3.429 subscribers and a 21o/o open rate (higher than industry standard) in addition to local advertising. 2500 cha.aete. Iinrit Application Questions. Part 3 4l Collaboration lfyour organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished? 4.1 Collaboration * 4.2 Promoting Local Business* NATIONAL -North American Reciprocal Museum Membership - Shared admission for over 1200 museums across the country wwwnarmassociation.org -Common Field- A National Membership Organization for Visual Arts Organizations STATEWIDE - Member of Washington State Arts Alliance, Washington Museum Association, lnspire WA & Upper Columbia Museum Association - Artist Trusi (Seattle based statewide organization) - Reciprocal membership benefit - Washington State Ads Commission - Staff serving as a Washington State Arts Commissioner at four statewide meetings COUNTY - Cascade Association of Museums and History membership - Chamber of Commerce - Venue for community events such as Brewfest. event listings on calendar, member of the Chamber, provide opportunities for artists front the county to exhibit work in the Kittitas County Show, host Artist Registry on www.gallery- one.org of Kittitas County artists. promote businesses and organizations in upper county in auction catalog such as Suncadia, 509 Bakehouse, Paciflc Crest Creatives and others. This year we worked with the Fair to coordinate Artists in Action- CITY -Ellensburg Downtown Association - Venue for many downtown events (Girls Night Out), open late for certain events (Cocoa Stroll), participatlon in ad efforts and location for the Ellensburg Downtown Association Award - Community organizations ' ln-person and flyer promotional opportunities. - Auction donations - Contributions to auctions and events (Adult Activity Center - Thorp Mill, Clymer Museum and others) - Kittitas County Historical Museum - Help build and promote walking tour of public art - Ellensburg Arts Commission - First Friday participa nt - Jazz in the Valley - Participating venue for performances - Clymer Museum and Art Gallery - co- produced Wine Tasting Event - CWU Art and Design Dept - support Award and exhtbit of one student - - Hotel Windrow- facilitate art selection process for hotel artwork - HopeSource- help develop call for art for new bus CWU Equity center- partner with Dia de los Muertos, host of the downtown sound systenr. working with a Task Force of EDA, Laughing Horse. Ellensburg Arts Commission, CWU, to create a 5-10 year Arts Plan for Ellensburg 2500 character linrit Desc.ibe how you v/ill pronrole lo{lgirg establishrnerts. reslanra|ls. and l)usiness lccaled in Kitlilas Couniy Gallery One provides both paid and free promotional opportunities to lodging establishmenis, restaurants, and business located in Kittitas County through the following ways. 1. Provide a community billboard for businesses and nonprofits to promote comrnunity events 2. Links to many businesses, the Chamber and other resources on hitp /iwww. gallery-one.org/visit-us/ 3. Cross promotion on Facebook and lnstagram through following and liking of posts 3. Paid promotions are also available via exhibit and event sponsorships with logo placemeni benefits, newsletter, and web recognition 2500 ciraracler litnil 4.3 Host Hotel*ls llrere a hosl holei lor your eveni oa grant projecl? lf yes list tire hoiel rNo o Yes. Hotel Windrow 5l Future Plans Please explain what plans exist to allow this project to become self-sustaining. lnclude any plans for $cket sales, event sponsors, and other cost-recovery models. Future Plans*Gallery One produces a balanced operating budget every year. We are fortunate to have diverse income streams to help balance any specific program or event shortcoming. ln addition. we have built up a modest reserve as a parachute. We have done everylhing we can to not "cancel" events over the pandemic. but instead reimagine them through a combination of in person and online offerings. Our events and activities are covered through a combination of ticket sales, sponsorships, volunteerism, and donations. 2500 character limit Application Questions: Part 4 6l Additional lnformation Provide any additional information which will assist the Lodging Tax Advisory Committee in evaluating your project and its benefit to tourism. COVID-19 lnformation ll you had a platr[er1 evenl in 2020 or 2021 lvl]ether they w--r€l able to lake plece or noi, please descflbe any successes aId challeIges you experieIcFid. Due to the pandemic, Gallery One has had io cancel, postpone or transition many events and activities. Our response was to make sure that our community near and far had access to the content by providing online versions of our exhibits, our classes. our events and our gift shop. We responded in the following ways: - create virtual learning opportunities through zoom - create "to-go" art kits with nraterials and instructions - expand our online gift shop - conduct PechaKucha events vrrtually - change our benefit auction and event to a hybrid event - hire a marketing expert to help push out content virtually - cancel, postpone or extend exhibits such as First Fridays. President's Dinner, Soup Line, facility rentals, and studio tours Some experiments have been better received than others but overall they have increased our online presence and also to help generate some income for the organization. PechaKucha while noi profitable currently has over 3,000 views on YouTube from around the globe. We are very fortunate to have a brick and mortar location thal can still welcome visitors into our space offering access to our exhibits and classes in person. With the support of Lodging Tax funds, we have worked tirelessly to make sure that our "brand" is not forgotten by our visitors near and far through the above efforts so that Ellensburg is still known as a place to visit through marketing efforts. You tlay ttpload arry suppo.ting docunents such as graphs. images. cliagranrs, ararketirg nalerials. etc. 2a22GalleryAne Supplemerrtal Materials.pdf 508.07K8 You are allovr'e.l lo subrrit up to 3 single page (US Letle.) doc{melts in .lFrG. pDf: or flFF lqrnat 7l Previous Lodging Tax Grant Information 2500 character limit 2500 characler linliiAdditional lnformation Supporting Documents Previous Years Awarded Lodging Tax Grants * Has your evest received Lodging fax funds in previous years? , No. this eventlprolect has not previously received Lodging Tax Funding. . , Yes, 1 year previous ; Yes, 2 years previous . Yes, 3 or more years previous Overall Attendnace Number of people travelling more than 50 miles for your event? PastActual* Projected* 2,853 5,220 Number of people traveling from outside WA State for your event? Past Actual* Projected * 885 1.620 The number of overnight guests who stay in paid accommodaiions in Kittitas County for your event PasiActual* Projected* 125 180 Number of paid lodging room nights resulting from you event/activity/facility? Past Actual* Projected * 250 270 Past Actual* 9,838 Prior Year Paid Overnight Stay Data Past Methodology* Projected Methodology* Projected * 18,000 ln additior to Reld above. you niay uploacl lhe evidence to suppotl the prior years' roontlnigltt information. Gallery One Visitor Analytics Statistics frorn 2016 to 102.55K8 2021 .pdf Yor nay uplqad up {o lhree single pages (US Letter), of info,rnalion. lf yoil a single multrpage docunleni. only ihe first lhree pages vrill be considerecl. -fhe following lormats. !!ill be accepted: JPG. PDF ot IIFF Vihal nrelhodology did you use to calculale llte 201 9 a.tual 'lumbers? '4 Direct Count (preferred) I lndirect Count {l Representative Survey trr Informal Survey (preferred) :11 Structured Estimate Other Wrat methodology will you trse to calculale th€ upconlincl nuntbers? ,?j Direct Count (preferred) r r lndirect Couni ,r'i Representative Survey ,*-; lnformal Survey (preferred) r{i Structured Estimaie j Other I Methodology Narrative* Please explain. 1. We add up each visit (taken at the front desk) to the gallery, our events, our classes. ln 2020 we are projecting a total of 9,838 visits, a drastic reduction due to COVID-19. For 2A22 we are optimistically hoping to double those numbers with a "return to normal" with First Friday attendance, in person events, and the addition of the studio tours. Projected 2022 allendance is 18,000. 2. We review our Facebook demographics and Google analytics to understand where our visitors are from. 3. We review our membership and mailing list and see where they are from 4. We review a sample survey from the front desk that asks where visitors are from for the month of September. 5. We compare the percentages of those from inside the county, out of the county and out of ihe staie. See attachment. 6. We determine an average perceniage of those from out of the state and out of the county and apply that to the overall number of visits. Out of state average of all numbers is 9% plus out of county average is 29% totalling 38% out of Kittitas Couniy. 7. We multiply our projection of visits by these numbers. Our pro.jection fo{ 2022,s 18,000 x .09= 162 Out of state visitors 18000 x .29 = 5220 out of county visitors totalling 5382 8. We make a modest assumption that 1 out of 30 of these 5382 visitors (out of state plus out of county) will pay for lodging for '1 .5 nights average. (270 overnighl siays) We have been using the same methodology since 2014 Case study: Visiting Wenatchee artist Natalie Dotzauer stayed the night with her family for one night to install the exhibit, one week later, they stayed two nights at the Hotel Windrow for the Frrst Friday weekend. Their family from Tacoma drove over and also stayed ai the Windrow for one night. One visiting artisi resulted in four known overnight paid stays. 2500 character limit Application Questions: Part 5 i.1o' 8l Funding Does your organization have, or have you applied for, grant funding from other sources? lf not, why not? lf yes, please list the funding you have for the project, including any volunteer and in-kind sources in Question 9l Project Budget Overview. Funding sources and amounts which have not yet been secured will be listed separately, in the field{s) directly below. Finally, what changes would occur if the project couldn't be funded? Other Funding*Does your organizalion have. or have you applied for frndiltg tt'orn ollter sources? cr Yes '.: No Funding for which you have applied but not yet secured Funding Source Ellensburg Arts Commission Amount $ 2,500.00 National Endowment for the Arts Funding Shortfalls* Matching Funds Percentage Verification of ln-kind Contributions Budget Year Edit if necessary 2019 2020 2021 Revenues From Consolidated Lodging Tax Grant 9l Project Budget Overview Please complete budget for this project/proposal. lf your agency operates independently of this project application it may not be necessary to sLrbmit the entire agency budget. You must submit a budget which specifically pertains to the projectlevent for which you are requesting funding and adheres to the basic budget format shown below The budget must include anticipated revenues, expenditures, and any potential profit or loss. For projectsleverrts which are ongoing for more than one (1) year, please also submjt actuals from the previous three (3) years of operations (need not be consecutive) for the project/proposal if applicable. For any claimed in-kind contributions valued at $500 or more and related to marketingladvertising, you must submit verifying documentation which assures the contribution will be provided. For instance, if you are claiming in- kind contributions in the fornr of advedising match. a binding contract itemizing the matching value and obligating each party must be provided. ATTENTION: ln an effort to allow an adequate level of flexibility for all applicants. noi all fields in the budget portion are required to be filled before this form is submitted. Providing all applicable data is your responsibility, failure to do so will potentially jeopardize your application's chance for review. $ 25,000.00 V-,Jhat cherqes will ire flade if funding ibr your reqlest is not available er tecorrnen{ied? lf our request is not recommended, we will still be able to provide our core offerings. We will remain open and free to the public, we will continue to offer classes and events such as the studio tours, and our exhibition schedule will renrain the same. We will scale back our efforts to bring artists to the communiiy for workshops. reduce the nunrber of adworks available in the exhibits, and reduce social media marketing efforts beyond 50 miles. 2500 characler limil. 2350.00 /o This lielcl will rnto fill vrith the.orrecl per{tenlaqe based ofi your;ltpul ic budltel seciicn belovJ. l"-or any clirirn,:d ir-kird cont|illutions value{l al 5500 or lrore and felatcd 10 rr.}keiiirqral:iverlisirc. you rlilst srilmii veilfv!|g ilocLtrentirtion yrhidr assures the coirlribultoil ulill be ptovided. Past Actual 3 LTAC Grant Funding $ 15,000.00 All Other Revenues Account Name Classes- All Donations/Members h ips Events Exhibit Past Actual 3 $ 87261.00 $ 64119.00 $ 103244.00 $ 21040.00 Past Actual 2 $ 13,320.00 Past Actual 2 $ 49272.00 $ 85954.00 $ 77792.00 $ 15052.00 Past Actual 1 $ 10,000.00 PastActual 1 $ 75000.00 $ 75000.00 $ 96900.00 $ 12600.00 2022 Projected $ 20,000.00 Projected $ 85000.00 $ 75000.00 $ 100000.00 $ 15000.00 ln-Kind Contributions (except volunteerism) Account Name PastActual 3 PastActual 2 PastActual 1 in-kind $5800.00 $19154.00 $15000.00 Special Project Sales Grants ppp Expenses Account Name Gen Advertising Bank Fees Classes- All Event and Exhibit insurance license and permits membership payroll postage professional devo and fees special projects rental maintenance retail supplies $ 15748.00 $ 143946.00 $ 8s38.00 $ 0.00 Past Actual 3 $ 3889.00 $ 10881.00 $ 25087.00 $ 49573.00 $ 5102.00 $ 461.00 $ 2506.00 $ 192242.00 $ 1602.00 $ 12982.00 $ 14386.00 $ 80.00 $ 9733.00 $ 3943.00 $ 11699.00 $ 4000.00 $ 135327.00 $ 41551.00 $ 36475.00 Past Actual 2 $ 3860.00 $ 11364.00 $ 19844.00 $ 36552.00 $ 4325.00 $ 576.00 $ 2736.00 $ '126734.00 $ 1231.00 $ 10959.00 $ 1063.00 s 0.00 $ 12834.00 $ 2456.00 $ 8742.00 $ 850.00 $ 141000.00 $ 20157.00 $ 38747.00 Past Actual 1 $ 8000.00 $ 9000.00 $ 22000.00 $ 33420.00 $ 4500.00 $ 520.00 $ 2600.00 $ 192579.00 $ '1500.00 $ 16300.00 $ 850.00 $ 0.00 $ 13000.00 $ 3250.00 $ 8700.00 $ 0.00 $ 150000.00 $ 30000.00 $ 0.00 Projected $ 15000.00 Contributions of Volunteer Time Past Actual 3 Past Actual 2 Number of Hours 852 1,256 Past Actual 2 $ 477897.O0 PastActual 1 2,348 PastActual 1 $ 485254.00 Projected 2,348 Projected $ 5570'12.00 Evidence of Volunteer Contributions* Calculated Value of Projected Volunteer Time Past Actual 3 Revenue Totals $ 464496.00 Please upload a single file lvhich offe.s eviderlce in supporl of the projecle(i vokrnleer hours. Gallery One volunteer hour projection s2021 .pdf 1 90.67K8 $ 67,012.00 Projected $ 8000.00 $ 12000.00 $ 28000.00 $ 35000.00 $ 4500.00 $ 520.00 $ 2600.00 $ 245000.00 $ 1500.00 $ 16300.00 $ 0.00 $ 500.00 $ 15000.00 $ 2500.00 $ 8000.00 taxes utlities COGS g rants PPP $ 3369.00 $ 13701.00 $ 88188.00 $ 8300.00 $ $ 3012.00 $ 15654.00 $ 81845.00 $ 41551.00 $ 36475.00 Past Actual 2 $ 421813.00 Past Actual 2 $ 56084.00 $ 3620.00 $ 20950.00 $ 85550.00 $ 20157.00 $ 38747.00 Past Actual 1 $ 485243.00 Past Actual 1 $ 11.00 $ 3620.00 $ 22000.00 $ 90000.00 $ 30000.00 $ 0.00 Projected $ 525040.00 Projected $ 31972.00 Past Actual 3 Expense Totals $ 457724.00 Profit & Loss Past Actual 3 $ 6772.00 Application Certification The applicant here certifies and affirms: 1. That it does not now. nor will it during the performance of any contract arising from this application, Lrnlawfully discriminate against any employee. applicant for employment, client, customer, or other person who might benefit from said contraci, by reason of age, race, color, ethnicity, sex, religion, military status, sexual orientation, creed, place of birth, or disability; 2. That it will abide by all relevant local, state and federal laws and regulations and,3. That ii has read the information contained in the lnstructions on pages 1 and2 and understands and will comply with all provisions thereof. Certified by: /rw#*{dtft&" Name* Applicant's Title* Monica Miller Director \)^vt f \o't Y;"b,oo 3 rrr Department of the Treasurylnternal Re,ren ue Senvice Date: June 19,2000 Aclic-, ^-:vqrlu / r. v 408 ,t r* Peaii :iiE'rS:*i-:.'.,V.:. 98926-3': ":2 P. O. Box 2508 Cincinnati, OH 45201 Person to Contact; Ms. Smith #31-47262 Cuslomer Ser-vice Representative Toll Free Telephone Number: 8:00 a.m, to 9:30 p.m. EST 877-B2s-55A0 Fax Number: 513-263-3750 Federal ldentification Number: 9-1-08501 95 leai- Sir cr lviadam This ieiter is in r-esponse to ycur telephone requesi on June 19, 2000 for a copy of your organization's Cetsrrnination ietter. This letier r,viil take the place oi the copy you requested. Cui'records icdicate ihat a determinaticn letier issueci in February '197'1 granted your organization exempiion fi'orn iederal income tax under section 501(c)i3) of the lntei'nal Revenue Code. That letter is still in eifeci, 3aseo cn rniormarion subseqUently sr.rcmiiied. we classified yor.rr organization as one that is not a pritraie iounilaricri,"vithin lhe meaninq of secticn 509ia) oithe Code because itis an organizalion descrtbed in seci;on 5C9ra)i2: T:is class;iicaticn ,,vas based on the assumpiion lhat youl organization's operations wouid conlinue as siaied rn the aoprication. if your organization's sources oi suopoi-t, or its character, method of operations, or o,-riposes have changec piease lei ':s kncvv sc rre can consider" tne eifect cf the change on tne exempi siaids aic iouncaiion slatus of your oiganization. Ycur ciganization is required to file Forrn 99,:,1. Retur-n oi CrEanizaticn Exempi frorn lnccme Tax, only if its gross receipts each year are normaily,"nore than 525,000. lf a reiurn is required, it must be filed by the 15th derl oi th+ fiith month aiter the end cf the organrzation's annua! acccuniing period. The iaw irnposes a penalry cf S2O a day up to a maximurn ci S'iC,COC wi",en a return is iiled late, unless there is reasonable cause ;ci-ihe deia-v All exemgi organizations {unless specifically excluded) are liable for taxes under the Federal lnsurance Scntrrbutions Act isocial security taxes) on remuneration of $100 or more paid to each employee during a catendar 5'ear. Ycur organizatron rs not iiabie ior the iax imposed under the Federal Unemployment Tax Aci (FJT,A.r. Organizations that are not private fcundaiions are not subject to the excise taxes under Chapter 42 of the Code. Howe'ier, these organizaiions are not automatically exempt from other federal excise taxes. Donors nray deduct contributions to yoilr organization as prcvided in section 170 of the Code. Bequests. iegacies. de'rises, iransfers, or gifts to your organiza'rion oi- for its use are deductible for federal estate and gifl tax purposes if they meet the applicable prcvisions oi sections 2055, 2106, and 2522 of the Code. Gallery One volunteer hour projections evidence from 2O2L Event Estimated 12 Board Meetings x 20x2hrs 480 36 committee meetings x 5 xlhr 180 Paint Ellensburg I48 Planter Sale 80 Wine in the Valley r20 Exhibit lnstallation 10 x 20 200 GeneralSupport 20/mo 240 Teen art apprentice help lOhrs/wk x 40 400 Building projects- floor, courtvard, clean 200 CWU lnterns lOhrs/wk x 30 300 TOTAL:2348 528.5a/hr according to https://independentsector.org/value-of-volunteer-time-2021/ Volunteer Log for January 24-March 7. Does not include board member, intern or volunteer hours for Art After School. Date Hours Nams Volunteer rob 'l tt-?)/,}{+^-v.",;,.r-r1 r -1 V,n<t V{rtts, 4tue &,rr 'tl t c,i?^*'rr lrl,lu tia"z.. I". &Llu*c l.- 'lex sfz i4,r /-*'t ;'aa,,.." I ^o., A",r til i";'l hs l"rtl t il'-;''2e S/,..i c,\ '.t-2:t ['t:,"t.,'l'1 .llr:'i ' a, ia '>h,r *t ;lt.tl; 6:t, t.f:'; li. {:+t,!}t'tIttlL?,t /z */fr y';lls L. t1ill Lblrt a )t 2 hr;ttrlg *''s i', s'16n?ssL'P {/i. /t S u 19 7; c-,--) /( r;{ 3-rr1 :1 ; tt,,i,'i P-'.t;i,ii'i4 n 4f-r2i,'",..7'Q?lu . X. :'..1t,1-lj,i ,r.linli,lrr,ri I tIq7,'1ih\8-riurr{rr.r- Pctr-t l.{,r n + Pudituc* Plr;.h.e sf Dtvta 6*r?lr t;| 1:,{ttt i C r A,t td t c,' P,t*itt,'t 'trua, lint/:v .1{r: i.:tt,l lz,.iu/,., a{)1 "",it( i rl lt.ttt'{: :.r FY-tul. I n n .?316. L.littv , fl6.rntat\.tt1{L al,€a 6t t<C ?lrc* eartaev l,/a,, <{F o fr-t<r f rt t)at, rot \'lttt < f, \-rfa. \:,':,,/,'t tlz 1,,'jtei'*- i:.,,,-,t,*.:--lr s ;2, 6n" 4 4.4 En 3: tss //ctr?tsrLa/ Atl 1 I },'lo-,, lt'r-. tt'-'-<"lt ' b"" ,{ta.'l <lt H n" Gallery One Visitor Analytics Statistics from 2015 to 2O2LMailing ListKittitas Countyoutsde Kittitas CountyOut of StateFacebook Lik€s (ststs top 24), Kitttas CountyO utside Kittit8s f ountyOut of Stat# CBuntryl/tembersKiftitas Couniy0 ut8ide Kittitas Co u tu-,Out of StEt# CGuflirytop.locatlonsKittitas CountyO utside KittitaB Co u ntyOut qf StateYeutube SubscribersViaitor SurveyKittit8B County0ut3ide Kittitas CountyOut of Staie/ Country2016%2017oflo2018%frtfo2019%2020%2599151,7s161231v9{)40A&tl1-1,0954{X}455.0232D32355%33%lL6/o60%38?42o/o80%r.8%Za/o44%37{,AL94/o2528I 35946932ffi129675164413110795824fl)33743936206s8%3L%rt%22%increi61%36,063s/o78962ts41%519639%10%2SL21"414062857t2291"34328753844186119707rf876376710641fl5%26li9D/a43471082%1"5%Ta/o50391125e811211 0691198zEt50714rt414Jt//1936E4'/o28%increase4216I 01S16%'1 S9t23241 00€298! toz31f1103130357t6217-r801 83064%289{43%6rh319d5%10%?0$0911807s5s11S374m?326b:s64%2g%43%E-1o/"s%4S%4?%:1 0"1670;"/or9%11%9lL-sl?g.lzsz13711025960%3s%5%sls-slztlz0L25112aa10840s/1+e/10/le60a.630%1t)%201316767201420635zorol 2o1s25,t8ol 22Ls7201729302201824955201t}25V32zozrl 2o2ogeral 946bX)22 proiectedffi,tmVisits To Gal0neAve% Kittitas Cou96 Outside Kittitas Co67H"9%9%% out of Gallery One 2022 Draft Exhibit, Event Schedule, Areas Represented Highlights include outdoor activities and demonstrations at the Fair, the Farmers Markets, Kittitas County Studio Tour, Group Shows from Yakima and Missoula, MT, and a National Call to Artists Average attendance of First Friday= 350, pre-pandemic, currently 200, highest reaching 798 Average monthly visitor = 1100 pre-pandemic, currently 706 Adult classes= 10 per class x 120 classes= 1200 ExhibiU Events Sample lmage Areas represented Jan/ Feb . Sam Fisher and Annual Members Show. First Friday. Pecha Kucha - Virtual. Classes tr$ rL a-1 rw --.it 20% of members are from outside of Kittitas County Feb/ March. All Mujeres- Latinx Women. First Friday. Classes Group show featurng mainly artists from Yakima county A pri NationalCall First Friday Classes Nationalcallfor artists juried by celbrated artist Jane Kim May-June. Open exhibit of Kittitas County artists. Meet the artists. Studio Tour OUTSIDE. Artists in Action at the market. Classes Kittitas County artists will draw friends and family from outside the region June- July. Ceramics artists of Missoula. Artists in Action. Classes :}}t?rl i i:!1:i il Ceramics exhibit from Missoula, MT August a a a a a Group show from PNW artists Ryan and Laura Wise Meet the Artist Pecha Kucha Classes It.r t + t Curator from Tri- Cities and artists from the PNW September. Paint Ellensburg hybridr First Friday. Artists in Action at the Fair t SepU Oct. Maria Cristalli and Andy McConnell. Meet the Artists Bellingham and Cle Elum artist Nov/Dec. Holiday exhibit. Studio Sale Artists from PNW GIFTS.ART. CLASSES Sample Print Ad (not to scale) t !'I r o cilInAt H#$*l Quarterly newsletter showing a sample of events and classes for FALL 2021 nt Fmg*p*rff qstrrru g6m rum FF'tmut FIBSS llBgkEf rthlEl7! lutrf h trlaE- sffffi rrqDe Enrtfle{l FE [E[rEtt gnflfiilItE ruid nel €lorl h pEr rh.feil{ tdrfE url De r€+fiH FI J-dlnnE mgaOecr df {recntdl #re $gcllle ry VISUAL ARTS CENTER 40s }t. FEqft!T /€,A.LlEfy-oltEsF6 / 50+915-:670one FAEULOUS FLtrIII}{E Vt'ATERFOLON, FANT 1 6?rs$ Rm€*l,stg 5 lttdrFldsyB tssB-octe tftrn-lrFn fiUsJfll2.50 rEEFrUorB mstE{st ttEt p{ortdod EelE fi*rrdhr ltr b€grner6 ind a rellE*}'J c8lirEe t{ 51 5til hrg8 Etrn dr€'*l* Ffr€efrt a rF-c hdT{Sle ild tfile tB Fr*lhe. 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E*fi E€GSfft ean be lJl€ft hdete$eFfr ard nel$18cnr{quE6 llll tre cryrEfe{L HAfiDAlfiLOTHG SEtSlOt{$ k$sAmturlsE ElghtThrrs.ktE Ssp fS - Hor 1, 12-3prn l'3{t0 t 1270 FErffiors ${ rr}rirttilll* Lern t6lc naF0ttildnq cEfiEt'uclbn E(f- nqlec lo cferile iJE flitl or defirafee p{€oeE, lEFre6epltlms,6r &&ftrt Ef,ilFlure. opar b af 6lcll te$d6- $Jd€fllE l*ll na$e eseEs b llrg E&,Jdh oulE*le oa daE{i 1fne. si:r dff'tr:ff':r- flr :;- =: HhTt*'*''' '-{Frnttt ' {Il],ffiffi*.* Leilli FrE sndErtyrq s8udure 0l fte nesd, nn$4 a'ld tEel lhmuqh lrctjr€E afld derfffEtra: llcnE. Eoth 2B drcl lS E ilEls'*tS clslH{p a, E{trt uml€r,Eld$rg ef tr€f€ EhtlEflErg irsas n*n a ,!E llrodel. *ffi r.rnffn srJnld{trriem nllll r.ylrt!! cpe* h sl E*ll lstgs drd aEF6. ffi FELTEA EHOTES FON ALL 8EA$OINS Gcll Er*xlgtla TilBstry oct 28, *3{FEpm Ft.25l128"15 rmflberE la[.00 rrdsad ft* ifeal* ynrrc*n atrabas tdhd EnBrE. 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Th€6e hfs,Tfld, ard luq gafhefingE dttr* ItsJtFre peoFtE h g,et blgelh:r anel rhce hE{r ld€a6 and hBugttts In lhe Fsr$*t(:uatia 3{}118 kriila1. t .i -Q ANT AFTER SCI{OOL Exhibit "B" Guidelines and Requirements for Expenditure Reimbursements from Lodging Tax Section 1. Branding Contractors who have been approved to utilize grant awards for advertising expenditures must incorporate Kittitas County and the appropriate City of Cle Elum, Ellensburg, or Roslyn tourism information as follows: A. Websites and Social Media Sites must include the County's and appropriate City's tourism website logo or URL with an operational link to the site(s). The URL landing page must use the correct logos and have a link to centralwashingtonoutdoor.com. Contractors must either keep the landing page active until time of reimbursement or use a screen capture for full reimbursement. (lf you are using a live logo as the link to CWO, please ensure the hyperlink is shown in the screen capture). The logo must be displayed on the contractor's home page, it must be sized no smaller than% inch in height and must be surrounded by appropriate white space to allow easy recognition and legibility. Contractors shall not change the logo(s) in color or appearance. B. Print Advertising and Online Display Advertising of all types (including but not limited to newspaper, periodicals, flyers, posters, billboards, direct mail, e-newsletters, third-party websites, streaming displays, social media etc.) must include the County's and appropriate City's tourism website logo (or URL with a one-click away operational hyperlink). The URL landing page must use the correct logos and have a link to centralwashingtonoutdoor.com. Contractors must either keep the landing page active until time of reimbursement or use a screen capture forfull reimbursement. (lf you are using a live logo asthe linkto CWO, please ensure the hyperlink is shown in the screen capture). The logo must be sized no smaller than% inch in height and must be surrounded by appropriate white space to allow easy recognition and legibility. Contractors shall not change the logo(s) in color or appearance. C. Video Advertisine of all types (including but not limited to television, online, electronic kiosks, motion billboards, etc.) must include the County's and appropriate City's tourism website logo. The logo must be sized no smaller than% inch in height, and must be surrounded by appropriate white space to allow easy recognition and legibility. Contractors shall not change the logo(s) in color or appearance. All logos and website information may be obtained by contacting the Director of Tourism, Kittitas County Chamber of Commerce. Section 2. Advertisine Reimbursements Contractors seeking reimbursement from Lodging Tax Funds for advertising expenditures must adhere to the following guidelines and requirements for each type of advertising media utilized. A. Print Advertising 1,. Print advertising placed with any media provider which operates exclusively outside of Kittitas County may be reimbursed aLLOO% of the cost, including any production costs. To operate exclusively outside of Kittitas County, the provider must not be physically located in the County and/or not distribute any media within the County. 2. Print advertising placed with any media provider which operates inside Kittitas County may be reimbursed as follows: a. For date-specific events, advertising the day of the event and up to 10 days prior to the event may be reimbursed attOO% of the cost, including any production costs. b. For seasonal or year-round events, or for date-specific events outside of the time- frame in Section 2 A, (21(a) above, advertising reimbursement requests must include a statement from the media provider specifying the percentage distribution to areas outside of Kittitas County. Reimbursements will be allowed for the amount distributed outside of Kittitas County, including any production costs. B. Television Advertising: 1. Television advertising placed with any media provider outside the Yakima/Kittitas DMA will be reimbursed at L00% of the cost, including any production cost. 2. Television advertising placed with any media provider inside the Yakima /Kittitas DMA will be reimbursed as follows: a. For date-specific events, advertising the day of the event and up to 7 days prior to the event may be reimbursed atLOO% of the cost, including any production costs. b. For seasonal or year-round events, or for date-specific events outside of the time- frame in Section 2 B,2(al above, advertising may be reimbursed at the rate of 70% of the totalcost, including any production costs. C. Online Advertisins: L. Online advertising and promotion may be reimbursed at 100% of the cost, including any production cost. 2. Streamed media (radio, television, other) requests for reimbursement must include a statement from the media provider specifying the percentage of recipients which are outside of Kittitas County. Reimbursements will be allowed for the percentage distributed outside of Kittitas County, including any production costs. D. Di Mail: L. Direct mail advertising may be reimbursed at 100% of the cost, including any production cost, for each item mailed or shipped to a destination outside of Kittitas County. ln order to receive reimbursement, a list of the addresses and a signed statement from the contractor that the list is accurate, or other proof of delivery, must be provided along with other required documentation. E. Flvers/Posters: 1. Flyers or posters which are placed outside of Kittitas County may be reimbursed at L00% of the cost, including any production cost. ln order to receive reimbursement, a list of the locations where flyers or posters were posted outside of Kittitas County, a signed statement from the contractor that the list is accurate and a copy of the poster/flyer must be provided along with other required documentation. 2. Banners which are placed inside of Kittitas County may be reimbursed atLOO% of the cost, including any production costs. ln order to receive reimbursement, the banner cannot list a specified date or location. Request can only be made one time. 3. Signage (site layout use only) which are placed inside of the venue/facility of the event may be reimbursed at 100% of the cost, including any production costs. ln order to receive reimbursement, the signage cannot list specified date or location. Request can only be made one time. (i.e. ADA Parking/Parking, Loading Zone, Evacuation Route, Bathrooms, and Stage locations) F. Radio Advertising L. Radio advertising placed with any media provider located outside of Kittitas County may be reimbursed atIOO% of the cost, including any production cost. 2. Radio advertising placed with any media provider located inside of Kittitas County may be reimbursed as follows: a. For date-specific events, advertising the day of the event and up to 7 days prior to the event may be reimbursed atlOO% of the cost, including any production cost. b. For seasonal or year-round events, or for date-specific events outside of the time- frame in Section 2 F,2(al above, advertising may be reimbursed at the rate of 30Yo of the total cost, including any production costs. G. Operation Reimbursement: L Operationcostsmaybereimbursedl00%ofthepaidinvoicecost. lnordertoreceive reimbursement operations invoice must an approved cost from the Consolidated Lodging Tax committee members list. lnvoice provided must include notation of payment with proof of payment. 2. Mileage reimbursements that are outside of 50 miles of Kittitas County may be reimbursed at LOO% of cost. ln order to receive reimbursement, a signed statement from the receiver along with other required documentation. Mileage reimbursement subject to IRS mileage reimbursement rates which may change annually. 3. ltems not eligible for reimbursement: a. Salaries of employees b. Capitol purchases- any item with 3+ years life and over 55,000.c. Licenses, permits, insurance, or credit card fees