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HomeMy WebLinkAbout003- RDARoslyn Market Study$anruETT MULDRowGap/Surplus (g)9 DemandORoslyn, WA (ctty)2419TotalsTotal retail trade including food and drink (NAICS 44, 45 and 722)Total retailtrade (NAICS 44 and 45)MotorVehicle and Parts DealesMotor vehicle and parts dealers (NAICS 441)Automobile dealers (NAICS 4411)New car dealers (NAICS 44111)Used car dealers (NAICS M112)Other motor vehicle dealers (NAICS 4412)Recreational vehicle dealers (NAICS 44121)Motorcycle, boat, and other motor vehicle dealers (NAICS 44122)Boat dealers (NAICS 441222)Motorcycle, ATV, and all other motor vehicle dealers (NAICS 441ZZB)AutomotMe parts, accessories, and tire stores (NAICS 4413)Automotive parts and accessories stores (NAICS 44131)Tire dealers (NAICS 44132)Fumiturc and Home Fumishings StorcsFurniture and home furnishings stores (NAICS 442)Furniture stores (NAICS 4421)Home furnishings stores (NAICS 2+422)Floor covering stores (NAICS 44221)Other home furnishings stores (NAICS 44229)\A/indow treatment stores (NAICS 442291)Allother home furnishings stores (NAICS 442299)Electrcnics and Appliance StorcsElectronics and appliance stores (NAICS 443)Household appliance stores (NAICS 443141)Electronics stores (NAICS 443142)Bullding Elatedaland Garden lquipment and Supplies DeatercBuilding material and garden equipment and supplies dealers (NAICS z+44)Building material and supplies dealers (NAICS 4441)Home centers (NAICS 44411)Paint and wallpaper stores (NAICS 44412)Hardware stores (NAICS 44413)Other building materialdealers (NAICS 44419)Lawn and garden equipment and supplies stores (NAICS 4442)Outdoor power equipment stores (NAICS 44421)Nursery, garden center, and farm supply stores (NAICS 44422)21,172,21818,628,9134,183,8683,522,9883,194,952328,035341,721108,145233,57683,026150,55031 9,1 59190,722128,436417,951217,929200,02274,090125,9325,871120,061353,53248,797304,7351,604,7721,381,517757,26336,694117,790469,770223,25634,286188,96927,965,89321,O57,7925,083,32132432405,082,961335,5614,747,4003,757,288990,112360361,033,9051,033,902330001,484,9961,484,9561,466,12868418,756401129-6,793,675-2,428,878-899,4533,522,6633,194,628328,035-4,741,240-227,416-4,513,823-3,674,261-839,562319,123190,722128,401606-615,954-815,973200,01974,O87125,9325,871120,061353,52648,797304,729't19,776-103,439-708,86536,626117,786451,014223,216u,275188,94019 Roslyn Market Study{$anruErr MULDROWFood and Beverage StorcsFood and beverage stores (NAICS 445)Grocery stores (NAICS 4451)Supermarkets and other grocery (except convenience) stores (NAICS 44511)Convenience stores (NAICS 44512)Specialty food stores (NAICS 4452)Meat markets (NAICS 44521)Fish and seafood markets (NAICS 44522)Fruit and vegetable markets (NAICS 44523)Other specialty food stores (NAICS 44529)Baked goods stores and confectionery and nut stores (NAICS 445291 + 445292)Allother specialty food stores (NAICS 445299)Beer, wine, and liquor stores (NAICS 4453)Health and Perconal Care StoresHealth and personal care stores (NAICS 446)Pharmacies and drug stores (NAICS 44611)Cosmetics, beauty supplies, and perfume stores (NAICS 44612)Opticalgoods stores (NAICS 44613)Other health and personalcare stores (NAICS 44619)Food (health) supplement stores (NAICS 446191)Allother health and personalcare stores (NAICS 446199)Gasoline StationsGasoline stations (NAICS 447)Clothing and Clothing Accessories StoresClothing and clothing accessories stores (NAICS 448)Clothing stores (NAICS 4481)Men's clothing stores (NAICS 44811)Women's clothing stores (NAICS 44812)Children's and infants' clothing stores (NAICS 44813)Family clothing stores (NAICS 44814)Clothing accessories stores (NAICS 44815)Other clothing stores (NAICS 44819)Shoe stores (NAICS 4482)Jewelry, luggage, and leather goods stores (NAICS 4483)Jewelry stores (NAICS 44831)Luggage and leather goods stores (NAICS 44832)2,626,1212,292,4152,190,193102,22280,96226,5529,74416,62428,O4215,03613,006252,744-4,786,889-4,431,611-4,533,786102,17580,95926,5519,74216,62428,04215,03613,006-436,2371,180,138975,33274,62847,24682,93230,31652,6167,413,0106,724,0266,723,979473110000688,9811,180,142975,33774,62847,24682,93230,31652,6'161,810,0465,206,063899,823674,02432,098138,98829,866386,45234,57252,O48114,918110,88'199,96110,9214400000310100000211-3,396,017899,821674,02332,098138,98729,866386,45234,57252,M8114,918110,88099,96010,920)i Roslyn Market Study{$anr.rETT MULDRowGap/Surplus ($)2019oRoslyn, WA (crty)Sporting Goods, Hobby, Musical lnstrument, and Book StoresSporting goods, hobby, musical instrument, and book stores (NAICS 451)Sporting goods, hobby, and musical instrument stores (NAICS 4511)Sporting goods stores (NAICS 45111)Hobby, toy, and game stores (NAICS 45112)Sewing, needlework, and piece goods stores (NAICS 45113)Musical instrument and supplies stores (NAICS 45114)Book stores and news dealers (NAICS 4512)Book stores (NAICS 451211)News dealers and newsstands (NAICS 451212)General Merchandise StorcsGeneral merchandise stores (NAICS 452)Department stores (NAICS 4522)Other general merchandise stores (NAICS 4523)Warehouse clubs and supercenters (NAICS 452311)Allother general merchandise stores (NAICS 452319)Miscellaneous Storc RetailercMiscellaneous store retailers (NAICS 453)Florists (NAICS 4531)Office supplies, stationery, and gift stores (NAICS 4532)Office supplies and stationery stores (NAICS 45321)Gift, novelty, and souvenir stores (NAICS 45322)Used merchandise stores (NAICS 4533)Other miscellaneous store retailers (NAICS 4539)Pet and pet supplies stores (NAICS 45391)Art dealers (NAICS 45392)Manufactured (mobile) home dealers (NAICS 45393)All other miscellaneous store retailers (NAICS 45399)Tobacco stores (NAICS 453991)All other miscellaneous store retailers (except tobacco stores) (NAICS 453998)2,469,293521,8671,947,4261,649,952297,475417,19227,58889,96741,51048,45768,491231J4674,83228,93421,890105,49130,33875,153278,474242,310154,25361,08213,56113,41436,16433,1003,065152,744152,744152,742002000683,726113404,7040404,704146278,763194259237278,073216,03862,035125,73089,5661,51161,08213,56013,41236,16433,1003,0652,469.285521,8671,947,4181,649,943297,475-266,53427,475-314,7374't,510-356,24768,345-47,61674,63828,67421,653-172,582-185,70013,118808802I Roslyn Market Study$anr.rETT MULDRowRoslyn, WA (city)19 DemandNon.store RetailersNon-store retailers (NAICS 454)Electronic shopping and mail-order houses (NAICS 4541)Vending machine operators (NAICS 4542)Direct selling establishments (NAICS 4543)Fuel dealers (NAICS 45431)Other direct selling establishments (NAICS 45439)Food Serviees and Drinking PlacesFood services and drinking places (NAICS 722)Specialfood services (NAICS 7223)Food service contractors (NAICS 72231)Caterers (NAICS 72232)Mobile food services (NAICS 72233)Drinking places (alcoholic beverages) (NAICS 7224)Restaurants and other eating places (NAICS 7225)Full-service restaurants (NAICS 72251 1)Limited-service restaurants (NAICS 722513)Cafeterias, grill buffets, and buffets (NAICS 722514)Snack and non-alcoholic beverage bars (NAICS 722515)lce cream, soft serve and frozen yogurt shops (NAICS 7225151C + 7225152)Doughnut shops (NAICS 7225153)Bagel shops (NAICS 7225154)Coffee shops (NAICS 7225155)Cookie shops (NAICS 7225156)Other snack and non-alcoholic beverage bars (NA|C57225157)2,387,6992,O73,59531,046283,059'1 15,826167,2322,543,305211,792172,66235,9623,168119,8752,211,6381,132,329892,51733,298153,49423,44124,1776,98665,5531,06332,2746006602,387,6942,073,59531,046283,053115,821167,2326,908,1020000324,6066,583,4952,988,6283,283,5433311,321107180501143,75621,217145,560-4,364,797211,792172,66235,9623,168-204,732-4,371,857-1,856,299-2,391,02633,294-157,82623,33423,9976,485-78,203-20,154-113.286 Roslyn Market Study$anr.rETT MULDRow6. ReconunendationsWhile both the survey and the economic analysis point to opportunities and challenges forRoslyn, a key issue of Roslyn is that outside influences are having a dramatic impact onthe character of the community. While Roslyn has maintained a smalf-town fee1, a closeconnection with the outdoors, independent businesses, and a strong communj-ty spirit;seasonal visitors to the community, housing costs, Iack of focal ;obs, and large developmentsadjacent to Roslyn present challenges outside of the controf of focal residents.With that said, the following recornmendations are divided into two parts1. Enhancing Economic Opportunities2. Curating the Visitor ExperienceEnhancing Economic OpportunitiesThe following recommendations are designed to offer alternatives for Roslyn that areconsistent with local desires as well as opportunities to grow t.he retail base, offerways for l-ocal-s to pursue other income streams, enhance the retail/restaurant climate ofdowntown, and curate the unique character of the community.Pursue Emporiurn Sty1e RetaiJ.: With the closure of the Harper Lumber Company, Roslynnow faces the largest retail vacancy in downtown in recent history. A portion ofthis property coul-d be repurposed into an emporium style retail store that al-l-owsfor local craftsmen, artisans, makers, and specialty food vendors to occupy spacewith a single point of sale. A successfuf model of the emporium style store can befound in Kittitas, Washington where a former hardware store has been converted intofourteen spaces for independent retaifers.oaConsider A Rotating Restaurant: Communitieschefs to populate restaurant spaces in townnow experimenting with allowingtemporary basis using exj-stingareona23 Roslyn Market Studykitchens as places to host special dining nights. A restaurant in Maryland isopening during breakfast and lunch and all-owing a local restaurateur to offerspecialty cuisine one or two nights a week.E:q>lore Indoor Recreation Spaces: Climbing walls, indoor skate parks, and similaractivity centers are becoming very popular as downtowns try to attract l-ocal- youngpeople and visitors afike. Vancouver, Washington is home to Source Climbing Centerwhich is located in a store front on Main Street. They offer kids classes, groupoutings, and special men's and ladie's nights for climbing. These type of uses canoccur in existing storefronts, create employment opportunities, and attract local-families.o($anr.rErr MULDRowE:q>Iore Specialty Food/Grocer: While traditionaf grocery store spaces in the areaare saturated, specialty food is still an opportunity for Roslyn. These types ofbusinesses flourish when they offer take our food/sandwiches as well as specialtygrocery items. This could happen withj-n existing businesses as they considerdiversifying their offerings.aoLaunch a Targeted Grant Prog'ram: Considerthat preserve the historic charm of Roslynreplace windows, awnings, storefronts, anddowntown.special grants for faqade improvementsThese can be small targeted grants tosiding to be in keeping with the l-ook ofCurating the Visitor ExperienceThe following reconmendations recognize that Roslyn has reached a saturation point in keymonths with visitors to the region, has a growing resort destination immediately adjacentto the community, and is a "first tier" destination for the Seattl-e/Tacoma metropolitanarea as it ventures out in prime tourism months.24 Roslyn Market Study{$anr.rErr MULDRowDevelop Temporary Signs Directing Visitors to Parking Resources: Both the lot nearS. A Street and Parking at Roslyn Pioneer Park offer opportunities to take thepressure off of on street parking on Pennsylvania Avenue especially during the highseason and market days. Temporary signs (that may become permanent over time)should be pJ-aced on peak days directing vis j-tors to use these lots.Enforce Timed On-Street Parking During Peak Times: Evj-dence indicates in the surveyand in conversations within Roslyn that visitors and employees are using critical onstreet spaces for extended periods of time. These spaces are critical to the day-to-day operation of businesses in Roslyn. The community shoul-d consider targetedenforcement of parking regulations during key times. With technology allowing forapps to be downfoaded on phones and easy adaptable printers, the cost of enforcementhas diminished greatly. It isn't necessary for parking to be enforced year-roundhowever, frequent offenders, and high demand parking days should be enforced toensure the parking resources in the community are protected for customers.Create Pedestrian Orientation Signs: With visitors directed to park at l-ocationsnot within the core of downtown, simple orientation signs should be considered todirect people to key locations in town and for cyclists and hikers to get to trail-s.This will create a more pedestrian friendly environment and in many cases ease signclutter.Consider Consistent Design to Curate the Visitor E:rperience: fnformation overloadcan be too much for a small community so having a consistent color, typeface, andsign design system for the above recommendations should be considered in Roslyn.The following typefaces, colors, and sign concepts are simpte examples on how asystem can be employed and carry over from signs to brochures, to businessdirectories, and event promotion.aaaaaq Roslyn Market Study$anNETT MULDRow26 2021 Volunteer Hours - Roslyn Downtown Association Date(s)Hours Cheri Marusa lan - Dec 832 Rob Marusa Jan - Dec 36 Justin Zipperer lan - Dec 72 Valerie Lunn Jan - Dec 744 leri Porter Jan - Dec 24 Gail Dobberthein Jan - Dec 24 Mark Kantor - Ed Hewson Jan - Dec 165 Kevin Kane Jan - Dec 88 Hannah Allender Sep-20 6 Dave Ziembicki Jan - May 26 Christy,Faith,Maggie Wersland events Jan - Dec 70 1427 16 hrs week/ oper 3hrs per month mair t hr per month mair 12 hrs per month financ Downtown R( 2 hrs per month se Forterra contract lel Rehab of historical Newsletter lT Support Events Pate r ROSLYN REV1TAAIZATIO}J C/O JEAN KRISLE PO BOX 242 4]"]. W UTAH ROSLYN, wA 9894r.-0242 APR 2 I 2006 INTER.}IAL REVENUE SERVICE P. O. BOX 2508 crNcrNNA?r, oH 45201 DEPAR?ME}IT OF fHE TRSASURY Employer f denf; i f ic':t lcli lJ1i,ii5a: ; 20 - 444L024 DLN r 1 7053 0 8r0 0 90{ 6 cont.aeE Person: GA.RY MUTHER? ID* 31518 Concacc ?elephone Number: t877) 829-5s00 Aecounting Feriod Ending: December 31 Public Chariey Status: 1?0 (b) (1) (A) {vi) Form 990 Required: vFc Fffeclive Date of Exemption: Decernber 13, 2005 Concribution Deductibi lity : ILb Advance Ruling Ending Pate: Decemlcer 13, 2009 Dear Applicant: We are pleased to infOrm you that upon review of yOur application fOr lex exernpL sEacus we have deLermined Ehas you are exempt from Federal income tax under section 50i(c) {3) of the Internal Revenue Code. Contriburions Lo you are deductible under sect.ion 170 of the Code. You are also qualified to receive tax deductible beguests, alevises, transfers or gifts under seccion 2A99, 2106 or 2522 cf lhe ccde. Because this letLer could help resolve any gues:ions regard,:ng your exempc siatus, you thould keep it in your perrnanen! records. Organj"aations exempt under sestion 501 ici t3) of the Code are furcher classified ae either pu.blic charities or private fcundal.:-ons. During your advance ruling periocl. you will be tyeaEeci as a public chariey. Your advance rulirrg period begine with the effective dace of your exempiion and ends with advance ruling ending daEe ebown in the heading of the letter. Shortly before the end of your advance ruling period, we will send you Form B?34, $upport Schedule fo:: Advance Ruling Period, You,,ri11 have 90 aays afier the end of your advance ruling period bo return the compleced form. we will then notify you, in writing, about your public charity sbatus' please see enclosed Information for Exempt organizarions l]ader Section 501(q) (3) for sone helpful informatlon about yaur responsibilitieE as an exernpt organizaLion. i,elter 1045 iDOiCG) Exhibit "B" Guidelines and Requirements for Expenditure Reimbursements from Lodging Tax Section 1. Brandine Contractors who have been approved to utilize grant awards for advertising expenditures must incorporate Kittitas County and the appropriate City of Cle Elum, Ellensburg, or Roslyn tourism information as follows: A. Websites and Social Media Sites must include the County's and appropriate City's tourism website logo or URL with an operational link to the site(s). The URL landing page must use the correct logos and have a link to centralwashingtonoutdoor.com. Contractors must either keep the landing page active until time of reimbursement or use a screen capture for full reimbursement. (lf you are using a live logo as the link to CWO, please ensure the hyperlink is shown in the screen capture). The logo must be displayed on the contractor's home page, it must be sized no smaller than% inch in height and must be surrounded by appropriate white space to allow easy recognition and legibility. Contractors shall not change the logo(s) in color or appearance. B. Print Advertising and Online Display Advertising of all types (including but not limited to newspaper, periodicals, flyers, posters, billboards, direct mail, e-newsletters, third-party websites, streaming displays, social media etc.) must include the County's and appropriate City's tourism website logo (or URL with a one-click away operational hyperlink). The URL landing page must use the correct logos and have a link to centralwashingtonoutdoor.com. Contractors must either keep the landing page active until time of reimbursement or use a screen capture forfull reimbursement. (lf you are using a live logo asthe linkto CWO, please ensure the hyperlink is shown in the screen capture). The logo must be sized no smaller than% inch in height and must be surrounded by appropriate white space to allow easy recognition and legibility. Contractors shall not change the logo(s) in color or appearance. C. Video Advertising of alltypes (including but not limited to television, online, electronic kiosks, motion billboards, etc.) must include the County's and appropriate City's tourism website logo. The logo must be sized no smaller than% inch in height, and must be surrounded by appropriate white space to allow easy recognition and legibility. Contractors shall not change the logo(s) in color or appearance. All logos and website information may be obtained by contacting the Director of Tourism, Kittitas County Chamber of Commerce. Section 2. Advertising Reimbursements Contractors seeking reimbursement from Lodging Tax Funds for advertising expenditures must adhere to the following guidelines and requirements for each type of advertising media utilized. A. Print Advertising 1. Print advertising placed with any media provider which operates exclusively outside of Kittitas County may be reimbursed al lO0% of the cost, including any production costs. To operate exclusively outside of Kittitas County, the provider must not be physically located in the County and/or not distribute any media within the County. 2. Print advertising placed with any media provider which operates inside Kittitas County may be reimbursed as follows: a. For date-specific events, advertising the day of the event and up to 10 days prior to the event may be reimbursed atLOO% of the cost, including any production costs. b. For seasonal or year-round events, or for date-specific events outside of the time- frame in Section 2 A, (2)(a)above, advertising reimbursement requests must include a statement from the media provider specifying the percentage distribution to areas outside of Kittitas County. Reimbursements will be allowed for the amount distributed outside of Kittitas County, including any production costs. B. Televisio Advertisine: t. Television advertising placed with any media provider outside the Yakima/Kittitas DMA will be reimbursed at L00% of the cost, including any production cost. 2. Television advertising placed with any media provider inside the Yakima /Kittitas DMA will be reimbursed as follows: a. For date-specific events, advertising the day of the event and up to 7 days prior to the event may be reimbursed attOO% of the cost, including any production costs. b. For seasonal or year-round events, or for date-specific events outside of the time- frame in Section 2 8,2(al above, advertising may be reimbursed at the rate of 70% of the total cost, including any production costs. C. Online Advertisins 1. Online advertising and promotion may be reimbursed at 100% of the cost, including any production cost. 2. Streamed media (radio, television, other) requests for reimbursement must include a statement from the media provider specifying the percentage of recipients which are outside of Kittitas County. Reimbursements will be allowed for the percentage distributed outside of Kittitas County, including any production costs. D. Dire ct Mail: 1. Direct mail advertising may be reimbursed at 100% of the cost, including any production cost, for each item mailed or shipped to a destination outside of Kittitas County. ln order to receive reimbursement, a list of the addresses and a signed statement from the contractor that the list is accurate, or other proof of delivery, must be provided along with other req uired documentation. E. Flvers/Posters 1. Flyers or posters which are placed outside of Kittitas County may be reimbursed at tOO% of the cost, including any production cost. ln order to receive reimbursement, a list of the locations where flyers or posters were posted outside of Kittitas County, a signed statement from the contractor that the list is accurate and a copy of the poster/flyer must be provided along with other required documentation. 2. Banners which are placed inside of Kittitas County may be reimbursed at IOO% of the cost, including any production costs. ln order to receive reimbursement, the banner cannot list a specified date or location. Request can only be made one time. 3. Signage (site layout use only) which are placed inside of the venue/facility of the event may be reimbursed at 100% of the cost, including any production costs. ln order to receive reimbursement, the signage cannot list specified date or location. Request can only be made one time. (i.e. ADA Parking/Parking, Loading Zone, Evacuation Route, Bathrooms, and Stage locations) F. Radio Advertisine: 1. Radio advertising placed with any media provider located outside of Kittitas County may be reimbursed at700% of the cost, including any production cost. 2. Radio advertising placed with any media provider located inside of Kittitas County may be reimbursed as follows: a. For date-specific events, advertising the day of the event and up to 7 days prior to the event may be reimbursed at]'oo% of the cost, including any production cost. b. For seasonal or year-round events, or for date-specific events outside of the time- frame in Section 2 F,2(al above, advertising may be reimbursed at the rate of 3O% of the total cost, including any production costs. G. Operation Reimbursement: L. Operation costs may be reimbursed tOO% of the paid invoice cost. ln order to receive reimbursement operations invoice must an approved cost from the Consolidated Lodging Tax committee members list. lnvoice provided must include notation of payment with proof of payment. 2. Mileage reimbursements that are outside of 50 miles of Kittitas County may be reimbursed atLO1Yoofcost. lnordertoreceivereimbursement,asignedstatementfromthereceiver along with other required documentation. Mileage reimbursement subject to IRS mileage reimbursement rates which may change annually. 3. ltems not eligible for reimbursement: a. Salaries of employees b. Capitol purchases- any item with 3+ years life and over 55,000.c. Licenses, permits, insurance, or credit card fees