HomeMy WebLinkAbout2021 Amended KC Tourism BudgetApproved January February March April May June July August September October November December Annual
Operation Costs:Budget Actual Actual Actual Actual Actual Actual Actual Actual Actual Actual Actual Actual Totals
Operation Costs 56,396.00$ -$
Tourism Salaries 10,350.00$ 1,125.35$ 1,122.07$ 1,119.62$ 3,367.04$ 6,982.96$
Marketing Overhead/Subscriptions 5,290.00$ 18.67$ 18.67$ 5,271.33$
KCCC Administration 39,031.00$ 9,757.75$ 9,757.75$ 29,273.25$
Travel, Lodging, Mileage and Conf Reg 1,725.00$ -$ 1,725.00$
Difference:10,350.00$ -$
January February March April May June July August September October November December
Website (Online)18,020.50$
Website Hosting 675.00$ -$ 675.00$
Update Site/Content 17,205.50$ 2,525.00$ 2,525.00$ 14,680.50$
Olark Website Chatbot/Google One 140.00$ 22.66$ 22.66$ 117.34$
Difference:17,220.50$ 2,547.66$
January February March April May June July August September October November December
Online 127,190.00$
Social Media 96,777.15$ 6,913.75$ 5,231.28$ 9,522.89$ 21,667.92$ 75,109.23$
Social Media Management Fee 4,370.00$ 728.32$ 728.32$ 1,456.64$ 2,913.36$
Video Production/Management 5,219.85$ -$ 5,219.85$
Ad production/Mgmnt 18,423.00$ 1,315.90$ 995.67$ 1,812.49$ 4,124.06$ 14,298.94$
Blogging 2,400.00$ 400.00$ 400.00$ 800.00$ 1,600.00$
Difference 99,141.38$ 28,048.62$
January February March April May June July August September October November December
Grants Covid and General 63,972.50$
MicroGrants 21,500.00$ -$ 21,500.00$
Tourism Recovery Grants 42,472.50$ -$ 42,472.50$
Difference 63,972.50$ -$
January February March April May June July August September October November December
Print 11,500.00$
Visitor Guide 7,500.00$ -$ 7,500.00$
Collateral Materials 2,050.00$ 135.38$ 135.38$ 1,914.62$
STR Report 1,950.00$ -$ 1,950.00$
Difference:11,364.62$ 135.38$
January February March April May June July August September October November December
Business Related Promotions 13,800.00$
Business Related Promotions -$ -$
County Branding with Logo -$ -$
Difference:13,800.00$ -$
January February March April May June July August September October November December
Municipality Shortfall 41,791.00$
Online Marketing 23,000.00$ 4,800.00 4,800.00$ 18,200.00$
Ad production mgmt Fee 3,450.00$ -$ 3,450.00$
Venue Branding 13,225.00$ -$ 13,225.00$
Misc Print 2,116.00$ -$ 2,116.00$
Difference:36,991.00$ 4,800.00$
January February March April May June July August September October November December
Roslyn Campaign 45,425.00$
Website design and host 5,750.00$ -$ 5,750.00$
Venue Branding and Promo 13,225.00$ 2,766.32$ 2,766.32$ 10,458.68$
Online Marketing 23,000.00$ -$ 23,000.00$
Ad production mgmt fee 3,450.00$ -$ 3,450.00$
Difference:42,658.68$ 2,766.32$
January February March April May June July August September October November December
12,121.32$ 8,477.34$ 30,842.78$ -$ -$ -$ -$ -$ -$ -$ -$ -$ 51,441.44$
Total Operation Budget 56,396.00$
Total Advertising Budget 307,899.00$
Total Branding 13,800.00$ Allocate the $225 on Genesis 4845 for Airport Design Fee To Municipality Shortfall - April 2021
Total Budget 378,095.00$
Total Spent 2021 51,441.44$
Total Remaining 2021 326,653.56$
2021 KC CWO Budget