HomeMy WebLinkAboutAttachment A - Project Proposal SummaryApril 26, 2021
Tristen Lamb
Director
Kittitas County Public Health
507 N. Nanum Street, Suite 102
Ellensburg, WA 98926
Dear Tristen,
I am pleased to provide the Public Health Department of Kittitas County with the
enclosed proposal for community outreach and education services related to COVID-19.
As a professional public relations expert, I have extensive experience working with the
public, elected officials, agency leads and staff, and stakeholders. My keen ability to
identify, build and sustain working relationships, active listening, and skill at distilling
complex information to reach broad audiences is proven. I know the actors, characters,
and uniqueness of Kittitas County, and how to target audiences in meaningful ways.
My approach will be both strategic and supportive. Strategic when thinking through
issues and approaches with desired outcomes in mind; and supportive by working with
and reinforcing what partners are doing. I will work closely with the staff at the Public
Health Department, partners (e.g. Kittitas County Health Network), and influencers
(e.g. schools, churches, sports) and other stakeholders.
If you have any questions regarding the proposal, please contact me at my direct line
(509) 955-3880 (cell (509) 306-0578) or by email at eburg.margaret@gmaii.com.
Thank you for your consideration. I look forward to hearing from you in the near future.
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PRO]ICT PROPOSAL
This p oposal seeks to develop, deliver, and measure effectiveness of a community
outrea h and education program related to COVID-19, and the role of public health
Learn the landsca . I'll establish contacts and develop relationships with staff,
partners, community members and stakeholders. I'll listen to their experiences thus far,
and gather information about which audiences have been reached and the ways in
which people have received outreach with an eye toward what worked well and what
did not.
Kittita County's population is very diverse spanning all socio-economic groups, havie a
spectrum of knowledge in health literacy, and who may or may not understand English.
Starting with a clear understanding of and articulated community interests and concerns
would then allow for the creation links between community priorities and public health
goals.Such understanding comes from listening to the formal and informal networks
that et.
Meaningful communications. The diversity of the people in Kittitas County requires
careful and thoughtful consideration of how and when to message about COVID-19.
The intent is to inform, educate and empower people with information about COVID-19,
and to mobilize community partnerships who can the act together to identify and
reducO barriers to returning to a healthy, prosperous community.
Information and education will be delivered to the community through a variety of
mechanisms and channels'; including, but not limited to digitally produced (for social
media and web use), printed materials, such as brochures and flyers, and image and
other forms of media. Key information will be translated from English to Spanish using
back ranslation, whereby a translated document is then reviewed by a local Spanish
sma er to check the accuracy and readability of the information.
;sage content follows these guidelines:
• Not only relevant and accurate but also unbiased and nonjudgmental
• Culturally competent
• Easily accessible for people with disabilities, ESL audiences and seniors
• Balanced, recognizing risks as well as benefits
• Available to as many people who need the information as possible
,nnstrate effectiveness. By sustaining mutually beneficial partnership and sharing of
)r nation, measure and show how this effort has moved the dial in terms of
)r ing and educating the public about COVID-19. A set of qualitative and
0
quantitative measures will be set as baseline, then regular data retrieve and analysis
will inform future actions. Ensure linkages to the 2020-2024 KCPHD Strategic Plan.
, what we aim to achieve is
Improve health information access for the public relating to COVID-19
Provide access to health information in a way that is meaningful
Increase awareness and utilization of authoritative resources on COVID-19
Create resources or training materials related to COVID-19
SUMMARY OF COSTS
Professional services. Deployment of a variety of professional services related to the
planni g and implementation of a community outreach and education program
including development of digital and print content, Spanish translation of digital and
print materials, graphic design, social media listening, media placement (e.g. social
media ads), direct email, and attending in-person and/or virtual meetings.
Total Orofessional services monthly fee not to exceed $8,500.
Term: 114 months
Primary
(https://+
mels include Kittitas County Public Health Department's Facebook page and the County's COVID webpage
.co.ldttitas.wa.us/response/202003-covidl9/default.aspx)
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