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HomeMy WebLinkAboutLT-2021-015-CEDA-Outdoor ExpoLT.2O2t-Ot5-CLE ELU M DOWNTOWN-OUTDOOR EXPO 2021 LODGING TAX SERVICES AGREEMENT BETWEEN KITTITAS COUNTY AND CLE ELUM DOWNTOWN ASSOCIATION This Contract, effective January'J,,2O2L is made and entered into by and between KITTITAS COUNTY ("County"), a subdivision of the State of Washington, and CLE ELUM DOWNTOWN ASSOCIATION ("Contractor"), for 2021 Outdoor Expo ("Event"). WHEREAS, the purpose of this Agreement is to provide for activities and expenditures designed to increase tourism, NOW THEREFORE, in consideration of the terms and conditions contained herein, or attached and incorporated and made a part hereof, the County and the Contractor mutually agree as follows: Section 1. Scope of Work. a. Contractor shall provide the services and staff described in its Application for Lodging Tax Funds submitted to the Lodging Tax Advisory Committee, attached hereto as Exhibit "A" which is attached hereto and incorporated herein by this reference. b. Except as otherwise specifically provided in this Agreement, Contractor shall furnish the following as required to perform the services, described in Paragraph (a) above, in accordance with this Agreement: Personnel, labor and supervision; technical, professional and other services. All such services, property and other items furnished or required to be furnished, together with all other obligations performed, or required to be performed, by Contractor under this Agreement are collectively referred to herein as "Services." c. Contractor shall commence, perform, and complete such Services in accordance with Exhibit "8" which is attached hereto and incorporated herein by this reference. Section 2. Pavment. a. As full compensation for satisfactory performance of the Contractor's Services, the County agrees to pay Contractor the sum of five thousand two hundred fifty dollars (55,250.00) (53,706.35 Cle Elum Lodging tax funding and S1,543.65 Kittitas Co. lodging tax funding). b. Additional payment terms: The County will make payment to the Contractor only on a reimbursement basis, as receipts/invoices for any items including marketing and/or advertising are submitted to the County, not to exceed the sum of five thousand two hundred fifty dollars (S5,250.00) (53,706.35 Cle Elum Lodging tax funding and S1,543.65 Kittitas Co. lodging tax funding). c. Services/Expenses that are reimbursed must be dated during the current year and final date to submit reimbursements requests is January 15,2022 after this date funds lapse. d. Requests for reimbursements must be submitted to: Kittitas County Auditor Attn: Auditor's Accounting 205 West 5th Ave - Suite 105 2027 County Lodging Tax Funding Agreement Page 7 LT -2O27-OL5-CLE ELU M DOWNTOWN-OUTDOOR EXPO Ellensburg, WA 98926 a uditorsaccounting@co.kittitas.wa.us e. Reporting requirements of your events will be required on prescribed forms from the County Auditor. t. Contractor is eligible to claim reimbursement for the following items and amounts only: r Employee Travel & Training e Social Media / Online Marketing r print Advertising o TV Advertising / Radio Advertising r Venue lmage Promo o Computer Maintenance Expense o lT Support o Facility Hire (rental, sound systems, two-way radios, etc) r Volunteer Training o Transport (equipment transport & hire of busses) r Speaker and Talent Fee r PPE (sanitizer, portable restrooms, handwashing stations, masks) g. Contractor is not eligible to claim reimbursement for any items not listed in Section 2 (f) and is further expressly denied funding for the following items as requested in the application as defined in Section 1(a): N/A h. Contractors requesting reimbursement for event-specific expenses shall submit all claims as no more than two reimbursement requests with supporting documentation. Contractors must complete the Lodging Tax Reimbursement online training course provided by the County Auditor's office prior to filing reimbursement claim. Requests for reimbursement will not be accepted by the County Auditor prior to the training being completed. The training may be found online at the Kittitas County Auditor's website at the fol lowi ng add ress: http://www.co. kittitas.wa. us/a ud ito r/defa u lt.aspx Section 3. Performance bv Contractor. Contractor shall not (by contract, operation of law or otherwise) delegate or subcontract performance of any Services to any other person or entity without the prior written consent of the County. Any such delegation or subcontracting without the County's prior written consent shall be voidable at the County's option. b. Contractor shall at all times be an independent contractor and not an agent or representa- tive of the County with regard to performing the Services. Contractor shall not represent that it is, or hold itself out as, an agent or representative of the County. ln no event shall Contractor be authorized to enter into any Agreement or undertaking for or on behalf of the County. lt is understood that the Contractor and the Contractor's staff and employees are not employees of the County and are not, therefore, entitled to any benefits provided a 2027 County Lodging Tox Funding Agreement Page 2 LT -202L-OL5.CLE ELU M DOWNTOWN-OUTDOOR EXPO employees of the County c. Contractor shall comply with all applicable laws, ordinances, rules, regulations, orders, licenses, permits, and other requirements, now or hereafter in effect, of any governmental authority (including, but not limited to, such requirements as may be imposed upon the County and applicable to Services). Contractor shall furnish such documents as may be required to effect or evidence such compliance. All laws, ordinances, rules, and orders required to be incorporated into agreements of this character are incorporated into this Agreement by this reference. Contractor agrees to obtain all required licenses and permits, and further agrees to keep them in full force and effect during the term of this Agreement. d. The County and the Contractor agree that in fulfilling the terms and conditions of this Agreement neither shall discriminate on the basis of race, creed, color, national origin, age, sex, marital status, or the presence of a physical, sensory, or mental handicap. The Services shall at all times be subject to inspection by and approval of the County, but the County's making (or failure or delay in making) such inspection or approval shall not relieve Contractor of its responsibility to perform the Services in accord with this Agreement, notwithstanding the County's knowledge of defective or non-complying performance, or the substantiality or ease of discovering the same. Contractor shall provide the County with sufficient, safe, and proper facilities and equipment for such inspection and free access to such facilities. f. This contract is subject to review by any Federal or State auditor. Contractor shall promptly furnish the County or its designee, or such Federal or State auditor with such information related to the Services as may be requested by the applicable governmental entity. Contractor shall preserve and maintain all financial records and records relating to performance of Services under this Agreement for six (6) years after contract termination. For such duration after the County makes final payment of compensation due hereunder, Contractor shall provide the County access to (and the County shall have the right to examine, audit and copy, with or without notice) all of Contractor's books, documents, papers and records related to the Services or this Agreement. g. Contractor understands and acknowledges that Contractor is solely responsible for its own reporting and accounting of all state, federal, social security, and local taxes, of every nature, arising from Contractor's performance of this Agreement. All compensation received by the Contractor will be reported to the lnternal Revenue Service at the end of the calendar year in accord with the applicable IRS regulations. Section 4. Release. I nitv, and Hold Harmless. The County assumes no liability for the Contractor's actions under this Agreement. Contractor releases and shall defend, indemnify, and hold harmless the County, its officers and employees, agents, representatives, attorneys and/or volunteers, from and against all claims, costs, liabilities, damages, and expenses, (including, but not limited to, reasonable attorney fees) which arise or may arise or be alleged to arise out of or by reason of this Agreement including: a Any fault, negligence, strict liability or product liability of Contractor in connection with the Services for this Agreement; e 2027 County Lodging Tax Funding Agreement Page 3 LT -2O2L-O75-CLE ELU M DOWNTOWN-OUTDOOR EXPO Any lien asserted upon any property of the County in connection with the Services for this Agreement; Any failure of Contractor, or of the Services, to comply with any applicable law, ordinance, rule, regulation, order, license, permit and other requirement, now or hereafter in effect, of any governmental authority; or Any breach of or default under this Agreement by Contractor Section 5. Comoliance Public Records Law. a ln compliance with Washington's public records law, the County will retain copies of any documents associated with this Agreement, which may be required by law unless legally exempt from such retention, for any applicable legally required retention period. a a a b. ln the event a public records request is made to the County for documents created in relation to this Agreement, should legal uncertainty arise regarding the disclosability of any documents under federal or state public records laws, the County shall provide notice to Contractor pursuant to Washington's public records act, chapter 42.56 RCW, to allow Contractor to seek a court injunction. The County specifically shall not be liable to Contractor for the County's release under public records laws of any documents not protected by trademark, copyright or other law. Section 5. lndustrial Insurance Waiver. With respect to performance of this Agreement and as to any claims against the County, its Additional lnsureds, officers, agents and employees, the Contractor expressly waives its immunity under Title 51 of the Revised Code of Washington, the lndustrial lnsurance Act, for injuries to Contracto/s employees and agrees that the obligations to indemnifiT, defend and hold harmless provided in this Agreement extend to any claim brought by or on behalf of any employee of the Contractor. This waiver is mutually negotiated by the parties to this Agreement. Section 7- lnsu and Endorsements. a The County may require through a request in writing that the Contractor provide the County with a certificate, binder, or policy of liability insurance, acceptable to the County in an amount specified by the County. b. Such liability insurance shall be such as will protect Contractor, its employees, agents and representatives, from all claims, losses, harm, costs, liabilities, damages and expenses arising out of personal injury (including death) or property damage that may result from performance of the Services or this Agreement, whether such performance is by Contractor or any of its employees, agents or representatives. 2027 County Lodging Tax Funding Agreement Page 4 LT -2O27.O!5-CLE ELU M DOWNTOWN-OUTDOOR EXPO c.Should the County require such liability insurance, the Contractoragreesto provide proof of insurance prior to commencing performance of this Agreement. d. Copies of the County's written request and the insurance documents provided by Contractor shall be attached to this Agreement and by this reference will be made part hereof. e Where insurance is requested by the County, all liability insurance policies shall be endorsed to include the County as an Additional lnsured and shall stipulate that the insurance afforded by the policies shall be primary insurance, and that any insurance, self-insured retention, deductibles, or risk retention trusts maintained or participated in by the Parties shall be excess and not contributory to any other insurance maintained by the County. Contractor shall furnish the County a certificate of insurance with Endorsement as evidence that the required policies are in full force and effect. Section 8. Termination. The County may, by written notice thereof to Contractor, terminate this Agreement as to all or any portion of the Services not yet performed, whether or not Contractor is in breach or default. Upon receiving such notice of termination, Contractor shall, except as otherwise directed by the County, immediately stop performing the Services to the extent specified in the notice. ln the event the County terminates the Contractor's Services, the Contractor is obligated and hereby agrees to refund to the County all monies paid for Services not yet rendered by the Contractor, if any, as of the date of the notice of termination. Section 9. Miscellaneous. a Contractor shall not (by contract, operation of law or otherwise) assign this Agreement or any right or interest in this Agreement without the County's prior written consent. b. This Agreement embodies the entire Agreement between the County and Contractor, and supersedes any and all prior oral or written communications, proposals, conditions, promises, representations, or understandings regarding the Services. No change, amendment or modification of any provision of this Agreement shall be valid unless set forth in a written amendment to the Agreement signed by both parties. c. Notice for any purpose under this Agreement, except service of process, shall be given by the Contractor to the Kittitas County Commissioners and the Kittitas County Auditor, 205 W. 5th Ave. Ste. 108, Ellensburg, WA 98926. For all purposes under this Agreement, any notice by the County to the Contractor shall be given to the Contractor's address provided on the signature page. Notice may be given by delivery or by depositing in the U.S. Mail, first class, postage prepaid, certified mail, return receipt requested. d. The section and paragraph headings of this Agreement are for reference convenience only and are not intended to restrict, affect or be of any weight in interpreting or construing the provisions of such sections or paragraphs. 2027 County Lodging Tox Funding Agreement Page 5 LT.2O2L.OL5-CLE ELU M DOWNTOWN-OUTDOOR EXPO This Agreement may be executed in one or more counterparts and by facsimile, each of which will be deemed an original, but all of which together will constitute one and the same instrument. f. Contractor warrants to the County that the individual signing on Contractor's behalf has the requisite power and authority to enter into and to perform Contractor's obligations under this Agreement. Contractor further warrants to the County that Contractor has made no misrepresentation or misleading statement in connection with this Agreement, and is not in violation of any applicable law, ordinance, or regulation the consequence of which will or may materially affect Contractor's ability to perform its obligations under this Agreement. g. lf any term or condition of this Agreement or the application thereof to any person(s) or circumstances is held invalid, such invalidity shall not affect the other terms, conditions or applications which can be given effect without the invalid term, condition or application. To this end, the terms and conditions of this Agreement are declared severable. h. The exclusive venue for any action brought to enforce this Agreement or any of its terms shall be in Kittitas County, State of Washington. The performance of this Agreement is subject to termination without liability by either party upon the occurrence, or upon the prediction by the National Oceanic and Atmospheric Administration, any other agency of the United States Government, or any agency of the Government of the State of Washington of the occurrence of any circumstance beyond the control of either party-including, without limitation, acts of God, war, acts of terrorism within a fifty (50) mile radius of Kittitas County, government regulations, disaster, pandemic/epidemic illness, strikes or threat of strikes (except that neither party may terminate this Agreement for situations involving that party's own employees), civil disorder, or curtailment of transportation facilities-to the extent that such circumstance makes it illegal , impossible or economically impracticable for the parties to complete the duties and mutual obligations agreed upon and imposed upon them herein. The ability to terminate this Agreement without liability pursuant to this paragraph is conditioned upon delivery of written notice from one party to the other within L0 days of such occurrence or upon delivery of written notice from one party to the other within 24 hours of the receipt of notice of the prediction of any of the above occurrences. To the extent feasible within the constraints imposed by any event of the type described above, the parties agree that if the triggering event is of apparently or likely transitory effect, the parties may negotiate such amendments to the agreement that are mutually satisfactory and not otherwise contrary to law, including but not limited to a change in the dates for completion of any portion or the entirety of this agreement. 2027 County Lodging Tax Funding Agreement Page 6 KITTITAS COUNTY BOARD OF COUNTY COMMISSIONERS . Chair Vice Chair Commissioner ATTEST: Clerk of the Board APPROVED AS TO FORM Deputy Prosecuting Attorney LT -2O2T.OL5-CLE ELU M DOWNTOWN-OUTDOOR EXPO CONTRACTOR IPrint Name] [Address] 2027 County Lodging Tax Funding Agreement Page 7 Exhrbtf q /rtl CLTAC: Application for Lodging Tax Grant Funding Grant Application Workshop - 2020 *Dd you attend the Gant Ap$icaticn VVcrrkshop - 2020 hosted by the Kiltitas County Charrber of Corn€rce? G Yes fNo tr Yes, I have read ar.rd understand Subrrittal krslructions and Cenerd lnforration lor lhe 2021 Lodging Tax ganl Rtnding fi'ocess Submittal lnstructions & General lnformation * You are strongly encouraged to compose your responses to the questions of this form with a desktop text editor and save your work, then copy and paste ihe inforrnation into the form. You may also save a draft by selecting the button at the bottom of this page. When you do this you will be logged out and must log back in to continue. ln order to save a drafi you will need to provide an email address and a passr,t,ord. After completing the save draft, you will be redirected to landing page containing a link to log back into the form. We suggest you save this link as a bookmark. The link will also be sent to you in an email. Organization I nformation Name of Organization * Cle Elum Dounrtor,vn Association Organ ization Address * Sreel Address PO Box '106 Address Line 2 123 E 1si St oty Cle Elum tustallZip&de 98922 StatelR"ovinceifugion Washingion Oountry Debra A Bogart Organization is a:*l' Business 6 Non-Profit (Note: Please submit W-9 for business or IRS Designation Letter for non-profit.) Click here to view sample documenls (redacted). Upload Proof of Letter of Determination.pdf Organization Status* Acceptablefileforn€ts 'nclude: J& ffor TIFF Project Contact I nformation First Name*Debbie Bogart 509-433-7330 Last Name* Phone Number* - ..*Emarl executivedirector@cleelumdowntoMJrl.com Project or Event lnformation 43.79K8 ProjecUEvent Mme * Cle Elum or;tdoor Expo Service Categories Oreck all categories that apdy to this apdicatiofl p Tourism promotion/nrarketing l/ Operation of a special event designed io attract tourists F Operation of a tourism related faciliiy 17 Other Cross-pronrotion lvith hotels. M*in Street Progranrs. Sponsors, etc Event Dates Please provide any specific dates, or range of daies, on nhich your event or project will be held. You may add as many dates or date ranges as necessary. Event Dates Start Dates* 1t1t2021 ProjecVEvent Location * New or Ongoing ProjecVEvent? * Amount of Funding Requested * Funding Request Max Tourism Seasons* Application Questions: Part 1 End Dates 10t31t2021 Cle Elum a Ongoing ProjecUEvent (More than four years in existence) 6 NewProject/Event (Four or fewer years in existence) $ 6000.00 f you sdected "Ggcing FlojecvFrenf' above this anount nay nol exceed 10olo of the tota, exp$se budget of this project. Fromthe list Lrelow, what season will yorir project e'rhance tourisnl? Select any which apply l- Year-round (January - December) l- Off Season (November - February) l7 Shoulder Season (October or March - May) V High Season (June - September) Please answer each question eompletely, in the order listed. Please include anysupporting data within the response narrative, 1 I ProjecUEve nt Description Please provide a description of your projeci/event. Response 1: ProjecVEvent*uescnptron List of lntended Use of Funds* Employee Travel & Training Social Media / Online Marketing Print Advertising TV Advertising / Radio Advertising Venue lmage Promo Computer Maintenance Expense lT Support Facility Hire (rental, sound sysiems, tvrc-r,ray radios, etc) Volunteer Training Transport (equipment transport & hire of busses) Speaker and Talent Fee PPE (sanitizer, portable restrooms, handwashing stations, masks) The Cle Elum Downtorm Association Outdoor Expo is a new event that \ ie are excited to offer, wlrich will provide an opportunity for recreation enthusiasts to e4clore, purchase and learn about the many diiferenl recreational offerings; retail and e4ceriential which can be eperienced in and close lo our city. The intent is to shoq tell and sell recreation that can be experienced and enjoyed in our centralized location within Washington State" The Expo Wll also provide the opportunity to netrrcrk and strengthen partnerships betu,een many local partners such as the Washington Horse Park, Washington State Parks, National Park Service, Federal Forest Service, WATrails Association. It lull bring together retail, nonprofit, government and private sector to provide valuable information on the resource u,e have to offer. ln addition. it will provide an avenue to encourage proper care and stewardship of our outdoor resources. Our experience during this past Spring and Summer with COVID restrictions has a brought an understanding that if we don't provide a \ €y to education and encourage sterilardship of our natural resources, they could be at risk for generations to enjoy. These resources are incredibly important in many ways, including attracting tourists and visitors to our area. The Cle Elum Dor,ta-rtonn Association is working with Todd Elsruorth, Director of Recreation Northwest to develop a blueprint wfrich will highlight the dou'ntor,m and surrounding recreational areas, educational opportunities and busirresses in a way that can be scalable in years to come. For the first year, our primary focus is to identify local recreational vendors; Cle Elum and counly-wide, and strategically plan and market the Expo to meei participation goals. We will utilize open spaces, lhe local parks. store fronts, streets and more to provide an interactive and fun event ihe whole family could participate in and enjoy. ln 2020, consultants from Arnett Muldrow conducted a community market analysis that determined a high demand of visitors in downtora,n CIe Elum. By using the previous calculations and using the information provided by the STAR report specifically for the county. it indrcaies an estimated 7% increase of weekly visitors in 2021 compared to 2019. These visitors' activities may include festivals and events, retail shopping, dining, outdoor recreation, and overnight stays. (Source: Star Destination Report, Kittitas Couniy Chamber of Commerce, Arnett Muldrow). ?500 characler;iilt 2l Supporting Kittitas County as a tourism destination 1 . Away from their place of residence or business and staying overnight in paid accommodations; 2. To a place fifty miles or more a!€y from their place of residence or business for the day or staying overnight; 3. or from another country or state outside of their place of residence or business. You must provide the evidence utilized in determining your projections. Response 2.1 *Why would lor-rrists travd to ldttitas County to attend your evenVactivity/facility? Cle EIum and Kittitas County are gaining popularity for e4ceriencing and exploring the outdoors and the many different recreational venues that our counly has to offer. Even lhrough COVID 19, travel to our community has remained consistent and strong. This past spring and summer retail revenue has also remained strong. The location and travel time to Cle Elum has definitely been seen as a plus, and it has placed Cle Elum on the map for easy access and travel from areas fifty miles or farther. Building on the growing popularity of our region, the breadth of recrealional opportunities that all ages can erylore, vrre feel confident that an Outdoor Epo will encourage, interest and even increase visiiors and tourists to our area. Working with our local businesses, hotels and resorts, our association has the ability to plan and promote the E&o. Locally, we offer quick and safe access to vmter sports, fishing, biking, hiking, birding, rock hunting, camping, softball, baseball, skiing, snor.r,rnobiling, cross-country skiing, horseback riding, hunting and much more. The Outdoor Expo will introduce newand returning visitors to the naiural amenities and recreational services our community and county provide, as a result, rdren people think of recreation, Cle Elum and Kittitas County will be continue to a destination of choice. Building on the growing popularity of our region, the breadih of recreational opportunities that all ages carr erplore, r,re feel con{ident that an Outdoor Expo will encourage, interest and even increase visiiors and tourists to our area. 2500 character linil Response 2.2 * Application Questions: Part 2 Dscribe ihe prior success of ycxr ovenVactivitylfacility in attraclion lourists. Several successful projects such as; Pioneer Day Village, Boo Elum and Christmas in Cle Elum have gained popularity with visitors to our area. Conservatively, \ rc saw a 25o/oincrease in participation betueen our first year 2018 and 2019 in these three events. We are seeing increased retail activity, growth in interest to purchase and open businesses in our downtotrrin, and a significant increase in the sale of homes. Much of this activity is due in part to r'r,irat our community has to offer, our location uhich allows affordable con.rmuting, the ability to ielecommute, and for many the ability to keep recreation as a priority in their personal life. These changes, and increases all impact participation of our events. They encourage new travelers and visitors to e43lore uhat their family and friends are eperiencing. ln the past year our online traffic has increased by 50%. Our reach and engagement of FB posts continues to gain momentum. For example. a new activity 'Main Street POPS'wtrich identifies businesses and any retail events or specials they may be offering on the first Saturday of lhe month rnas launched in September. Our firsl weekend of Main Street POPS, marketed through our FB page reached 7,854 people with almost 1,000 engagements. As we continue this program, especially during our slower season, we are positive that this will impact retail and attract travelers off of 1-90 or visiting nearby to stop and shop, sleep and eat in our raelcoming and warm community. 2500 character limt 3llmpact Response 3: Measuring Results * Application Questions: Part 3 Desoribe how yclr will prorrole your evenVaclivilyllaciljly to atttaci lollrists. The Cle Elum Dorr,ntou,n Association has r,r,orked strategically to build partrrership and collaboration among our many tourist related businesses; lodging facilities, resoris. retail br-rsinesses engaged in strong marketing, North Kittitas County Tribune, Kittitas County Chamber of Commerce, Cle Elum Round-up, Roslyn and Ellensburg Dormtou,n Association and others to cross-promote, share and collaborate on events and activities vrfrich attract tourists. Drawing on this ra,rcrk and our past success with events, we will develop a very strategic and u,ell-designed messaging / promotions plan that will be released in multiple manners. Using radio, print and tv ads, online marketing through social media tools, r-rsing our Cle Elum You Tube chanrrel we will be able to launch a strong promotional tool Businesses and vendors who are participants will also help promote the E4co through their channels. Cle Elum's reach to visitors fifty-miles or farther can also be enhanced through direct mail, corporate invites and employee ne\islelters to major corporations within an hour's travel to Cle Elum (Microsofi, Boeing, Alaska Airlines, Costco, etc.). The executive director for the Cle Elum Dorantown Associaiion has e>perience in reaching out to large corporations to market events that attraci corporate interest in helping promote safe and healthy oriented opportunities for all ages. 2500 chafacter lir.it 4lCollaboration lf your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished? 4.1 Collaboration* 4.2 Promoting Local Business * The Cle Elum Do\^/nto\n Association has created several partnerships with other organizations and groups that have resulted in collaborative planning of events, expansion of events to multiple facilities and community locations. One of our most successful events has been Pioneer Day. Each year the Dountotrtrn Association facilitates the upper county plannirrg for this event. We gather the different community organizers; Cle Elum Round-Up, Roslyn Riders, Kittitas County Chamber, Cle Elum Eagles, Carpenter Library, Cle Elum Volunteer Fire Department, UKC Rotary. Kiwanis. Lions Club, Cle Elum Roslyn PAC, North Kittitas County Tribune, Pioneer Queen. UKC Basketball and Triple Shot Competition. including our businesses and non-profits to plan and execute this twr- day event. We also facilitate the planning of our successful BooElum (fall event), and Christmas in Cle Elunr event that take place each year. Many of our Board of Direciors participate in Rotary events, faith-based activities, planning conrmittees and are active volunteers in our community. One of their roles as a board member is to represent the Cle Elum Dor.urtown Association and identify additional opportunities for our association to be engaged in newor increased partnerships. ln the past six months involvement in the Kittitas County Event Committee which uras formed as a result of COVID 19 and the Economic Recovery Committee has provided new partnerships and opporturrities to rn,rrrk collaboratively with a wider netuork of county-wide event planners and organizations. 2500 character linil Describe how you will p,onote lodging establishnents fesiaurarlts, and busirnss locatecl in l<ttitas tbunty The Cle Flum Downtown Association is committed to; ongoing and long{erm promotion of Cle Elum Businesses, to vracrking logether with key partners; merchants. vendors and organizations, Kittitas Chamber of Commerce. WA State Horse Park, Suncadia, Roslyn and Ellensburg Douartown Associations, and others to plan and cross-promote activities which drawtor-trists to our community. We see this as an opportunity to increase participation and draweven larger numbers of tourists to Cle Elum. The Erpo advertisenrent will offer opportunities for lodging facilities, retail businesses and restaurants to advertise, sponsor and promote their business. Our plans include \ri)rking with local hotels to offer special promotions for out of town vendois and travelers. Businesses; retail and restaurants will have the opportunity to be apart of street sales, pop-up shops inside stores, and be a part of the prize drawings and fun retail activilies that wll be promoted wtrile visiting and shopping local. The Cle Elum Dor,rartoun Association is actively engaged in promoting local businesses, visiting vendors and retail specials on our social media tools. We see the Epo as an opportunity to exparrd our ability to showcase and promote our community as i1 provides an opportunity to introduce the variety of resources rir,re offer to visitors and tourists. Expo specific materials will be added to our website. We will produce print material, promote the Epo through social media tools and on-air marketing. ln addition rire will connect to our county tourism resources to ensure that we are reaching a wide audience of potential participants and visitors to Cle Elum, 2500 character Iinit ls there a host l'rotel ior yoLrr event o{ grant prcrject? lf yes. list the hotel. 6No l. Yes. 4.3 Host Hotel* 5l Future Plans Please explain what plans exist to allow this project to become self-sustaining. lnclude any plansfor ticket sales, event sponsors, and other cost-recovery models. Future Plans*With this event being our first year, the Cle Elum Dor,ryntoran Association is seeking support from the Consolidated Lodging Tax and the City of Cle Lodging Tax committees and rae are establishing multiple rrvays in which funding can be received. We will be releasing sponsorship opportunities, sales of vendor spaces, donor requests and seeking corporate / company donations. As this event gror,rs in popularity, lhere will be a growing opportunity for the E4ro to showcase some of the best in recreational equipment, drawng even a great number of vendors and participants. This draw will also provide us with opportunities to seek larger sponsorship and support front those vendors. Our local retail and restaurant businesses will be asked to help sr-rpport the Epo through sponsorships, which will also benefit them with increased marketing of their business. We will also be seeking in-kind donations of services and resources that could be provided wtrich would reduce epenses. Many of our local service organizations, public and government organizaiions have materials and tools that can be used at venues such as the Expo. Having their participation in providing epertise, education, tools and resources demonstrates a community partnership and collaboration in marketing Cle Elum and Kittitas County. 2500 character limt Application Questions: Part 4 6l Additional lnformation Provide any additional information which will assist the Lodging Tax Advisory Committee in evaluating your project and its benefit to tourism. 2020 lnformation lf you had a planneti eveni jn 2020. whether it was able b lake place or nclt, $ease describe any successes and challenges you experienced. Pioneer Day Activities did not occur as planned due to COVID and our current Phased approach. However, the Cle Elum Dountounr Association took a look at nhat u,te could do and modified the planned u,eekend. We started early with promoting a July 4th feel in our downtowl; windowdecorations, retail activities and collaboralive programming with other organizations ufrich promoted and supported our retail and lodging businesses. We are using this same philosophy to adapt our BooElum event that usually draras 1,500 family members. With the event being on a Saturday our Associaiion had been anticipating that there would be a draw from fifty miles or farther and Suncadia. This year r,rrc are taking components thai would been added and modifying them to fit the Phase 3 approach that has been approved by Dr. Larson. This type of planning is already being looked at by the Christmas in Cle Elum planning committee. We know that there will be travelers, lodging will busy at our local hotels and Suncadia, rrvre are in full gear lo offer a fun holiday eperience in dountown Cle Elum. These modifications to meet our Phased approach for reopening, events and aclivities will guide us in planning a rrvell thought out response to any challenges vre may eperience and hopefully lead us on to a very successful Cle Elum Outdoor Expo in 2021! 2500 character linil Additional lnformation Drawing on data points, r,rhich are being shared below, and howour city has faired through COVID, we are excited about the opportunity to bring an event like the Expo to our tom. Cle Elum deserves to be knowfor far more than a place to drive through, to stop and sip a newbrewor eperience a good meal. We ra,ant to put Cle Elum on the map as a family friendly, historic place to have fun and recreate with friends and family. The Cle Elum Outdoor Expo will do jusl that, it will shouaase our community, our businesses, the beauty of our outdoor spaces and places thal can easily and affordably enjoyed by all ages. Data points from: Star Destination Report, Kittitas County Chamber of Commerce, \ne predict 10,500 people will travel to Upper Cor:nty in 2O21 from 50+ miles outside of the county for leisure activities. ln addition, rae predict this could bring 4,200 roonr nights at the average ADR of $106.13, equaling a total impact ol $445,746 lo the upper county area. The demand of hotel room nights sold in 2019 in the county was 49,000 for leisure lravel that includes events, Upper County properties selling 14,000 hotel room nights. 30% of that number, (the average percent of 50 miles or further traveling for events) = 4.200 room nights. lt 2020, consultants from Arnett Muldrow conducted a community market analysis thatdetermined a high demand of visitors in dorrintorrwr Cle Elum. Byusing the previous calculations and using the information provided by the STAR report specifically for the county, it indicates an estimated 7% increase of weekly visitors in 2021 compared to 2019. These visitors' activities may include festivals and events, retail shopping, dining, outdoor recreation, and overnight stays.2020 lnformation 2500 chararler linit Supporting Documents Ycrj nay upload any supporlirrg dccurlEnts slrch 3s graphs. inages, diagran-s. rarketinq nEts ials, etc. 2019 Recap.pdf 662.92K8 CleElunrDovrartor.,vrr-FactSheet-Print (1 ).pdf 714.57K8 Town Guide Ad updated.jpg 1.26M8 Y<x are allo&ed b subnit up lo 3 :iingle page {Lfi Lereri docunerrts in JirG. FS or llFFfoymit 7l Previous Lodging Tax Grant lnformation Previous YearS l-bs you event received Loclgirrg 1ax funds in previous y--ars'? Awarded Lodging Tax (r No, this event/project has not previously received Lodging Tax Funding. Grants* f yes, 1 year previous f Yes, 2years previous a Yes, 3 or more years previous Overall Attendnace 2019 Actual* 0 2021 Projected* 750 Number of people travelling more than 50 miles for your event? 20'19 Actual* 2021 Projected* 0 500 Number of people traveling from outside WA State for your event? The number of overnight guests who stay in paid accommodations in Kittitas County for your event 2019 Actual* 2021 Projected* 050 Number of paid lodging room nights resulting from you event/activitlfacility? 2019 Actual* 2021 Projected* 050 2019 Actual* 0 Prior Year Paid Overnight Stay Data 2019 Methodology* 202'1 Methodology* 2021 Projected* 10 h addition to field above. you nay upload the evidence to suppdl the p{ior years' roonl'right infornation. Data Points.pdf 95.51K8 Ycu nny Ltpload up to three sirrgle pages (L,E Letter), of infornation. l{ you a sirrgle mrfti-page drcunEnt, only the firsl three pages will be consrdered. the fdlowing fornals, will be accepted: JFG. FS oi llFF \ r1at ,rethoddogy did you use to calculate lhe 2019 actual nunbers? l- Direct Count (preferred) l- lndirecl Count l* Representative Sr-lrvey l- lnformal Survey (preferred) l- Structured Estimaie 17 other no daia - this is a nevrevenl \Ahai nethoddogy will you use to calculate the upcoring nunters'.) [- Direct Count (preferred) 17 Indirect Count [f Representative Survey 17 lnformal Survey (preferred) l- Structured Estimate f Other Methodology Narrative * Application Questions. Part 5 Hease explain. To measure our results, ue will conduct participant surveys, reviewgoggle analytics, registration fornrs to verify attendance infornration. Our retail vendors will be asked to help collect lp codes for a representative response from shoppers. Our marketing plan will include using paid online ads, QR codes, online surveys all of lvhich can collect demographics on our participants and uhere they are visiting from as u,ell as lodging they may be using. ln addition, we will be asking our radio and tv promos to track data on their end and using geo-fencing to attract participarrts. We will work with our lodging services to track guest information; why they are here, where they are visiting from, etc. ln addition, rrye have received a conrmitment from the City of Cle Elum to utilize new counters that may be acquired through additional funding support that has been requested on their part. These will provide us with a strong sampling of participanis on the street during our event as they record participation at different times during the evenl. Starting a new event with data tracking and assessmeni will help us report, track and plan for our future events. 2500 character linil SlFunding Does your organization have, or have you applied for, grant funding front other sources? lf not, rai-ry not? lf yes, please list the funding you have for the project, including any volunteer and in-kind sources in Question 9l Project Budget Overview. Funding sources and amounts r,thich have not yet been secured will be listed separately, in the field(s) directly below Finally, what changes would occur if the project couldn't be funded? Other Funding *Does your organLation have. or have you applied fol flncling f, ontother sources? t? Yes {^ No Funding for which you have applied but not yet secured Funding Source City of Cle Elum Lodging Tax UKC Rotary PSE Foundation PFCUl' Funding Shortfalls* Matching Funds Percentage Amount $ 8,000.00 $ 1,ooo.o0 $ 1,500.00 $ 1,000.00 Wral change* will ix nade if f Lrnciing for your rxiuesl is not available or reconrrendexl? The Cle Elum Downtovrn Association will establish an Outdoor Epo Planning Committee, comprised of multiple partners. One of the priorilies of this committee ttdll be ensirring that funding goals are being met, including revenue generation that can be used to help wth the Outdoor Epo planning in 2021. 2500 characler linit. 158.33 10 llris f ield will aulo fillwith llre crxrect percentage based ol your input to budgel seclion belo,v 9l Project Budget Overview Please complete budget for ihis project/proposal. lf your agency operates independently of this project application it may not be necessary to submit the entire agency budget. You must submit a budget which specifically pertains to the projectlevent for which you are requesting funding and adheres to the basic budget format shown below. The budget musi include anticipated revenues, e>penditures, and any potential profit or loss. For projectsievents wtrich are ongoing for more than one (1) year, please also submit actuals from the previous three (3) years of operations (need not be consecutive) for the project/proposal if applicable. For anyclaimed in-kind contributions valued at $500 or more and related to marketing/advertising, you must submit verifying documentation which assures the contribution will be provided. For instance, if yor-r are clainting in-kind contributions in the form of advertising match, a binding coniract itemi2ng the matchirrg value and obligating each party must be provided. ATTENTION: ln an effort to allowan adequate level of flexibility for all applicants, not all fields in the budget portion are required to be filled before this form is submitted. Providing all applicable data is your responsibility, failure to do so will potentially jeopardize your application's chance for review. Verification of ln-kind Contributions Budget Year Edit if necessary 2017 2018 2019 Revenues From Consolidated Lodging Tax Grant For any claired irrkind contribuliolrs valued at $500 or nore and .elateri to rcrkelingadvertisino, you rust submt verifying docunentation which assures the cfft,ibution \i/ill be provided. LTAC Grant Funding Past Actual 3 $ o.oo All Other Revenues Account Name Past Actual 3 Sponsorship $ O.OO Registration Fees $ O.OO Donations $ 0.00 E$ibitorsA/endors $0.00 Merchandise Sales $ 0.00 Past Actual 2 $ o.oo $ o.oo $ o.oo $ 0.00 $ o.oo Past Actual 1 $ o.oo $ 0.00 $ o.oo $ o.oo $ 0.00 Past Actual 2 $ o.oo Past Actual 1 $ o.oo 2021 Projected $ 6,000.00 Projected $ 4000.00 $ 500.00 $ 1500.00 $ 3000.00 $ 500.00 Projected $ Projected 250 ln-Kind Contributions (except volunteerism) Account Name Past Actual 3 Past Actual 2 $ 0.oo $ 0.00 Contributions of Volunteer Time Past Actual 3 Past Actual 2 Number of Hours Past Actual 1 $ o.oo Past Actual 1 Evidence of Volunteer Flease upload a single lile which of f ers evidence in support o{ the projected vdunteer hours. Contributions * Volunteer Hours.pdf Calculated Value of Projected Volunteer Time $ 5,890.00 76-O7KB Past Actual 3 $ 0.00 Past Actual 2 $ 0.00 $ o.oo $ o.oo $ 0.00 Past Actual 2 $ o.oo Past Actual 2 $ o.oo Past Actual 1 $ 0.00 Projected $ 21390.00 Projected $ 3000.00 $ 500.00 $ 150.00 $ 7000.00 $ 500.00 $ 1500.00 $ 5500.00 $ 1500.00 $ 100.00 $ 100.00 $ 5000.00 $ 6500.00 Projected $ 31350.00 Projected $ -9960.00 Revenue Totals Expenses Account Name Event Rentals lnsurance Banking Fees Media Volunteer Training / Supplies Printing Professional Fees Event Supplies Constant Contact / Survey Monkey Postage ln-Kind Sponsors Personnel Past Actual 3 $ 0.00 $ o.oo $ 0.00 $ o.oo $ o.oo Past Actual 2 $ 0.00 $ o.oo $ 0.00 $ o.oo $ 0.00 Past Actual 1 $ 0.00 $ o.oo $ 0.00 $ o.0o $ 0.00 $ o.oo $ o.oo $ o.oo $ 0.00 $ 0.00 $ o.oo $ 0.00 $ 0.00 $ o.oo $ o.oo $ o.oo $ 0.00 $ o.oo $ 0.00 $ 0.00 $ o.oo $ 0.00 $ 0.00 Past Actual 1 $ o.oo Past Actual I $ 0.00 Expense Totals Profit & Loss Past Actual 3 $ o.oo Past Actual 3 $ o.oo Application Certification The applicant here certifies and affirms: 1. That it does not now, nor will it during the performance of any contract arising from this application, unlaw{ully discriminale against any employee, applicant for employment, client, customer, or other person who might benefit from said contract, by reason of age, race, color, ethnicity, sex, religion, military status, serual orientation, creed, place of birth, or disability; 2.That it will abide by all relevant local, state and federal laras and regulations and; 3. That it has read the informatiorr contained in the lnstructions on pages 1 and 2 and understands and will comply with all provisions thereof. Certified by: tull,e tuf*r{ Name * Applicant's Title * Debbie Bogart Executive Director ffi m s i"iffi nH i,l;x". itil,:il?P.O. Box 2508 Cirtcinnati OH {520 I In reply refen tol 0752139618Har, 05r e0l9 LTR 4168C 0 20-57r6010 000000 B0 0001651? BOBCI SB CLE ELUII DOT{NTOi{N ASSOCIATION P0 Box 106 cLE ELUH $lA 98922-0t04 ffi )33]t18 Enrployer ID nunben: Form 99O required:2A-57 I 60 r0 Yes Dear Taxpayer I I'le I re responding to your tax-exeopt status.request dated Feb. 2?, 4019, abost youp t{e issued you a deternination letter in June 2015r r€cognizingyou as tax-erenrpt under Internal Revenue Code (IRC) Section 501(c)(03). t{e also show youtre not a private foundation as definedSection 509(a) because yourre described tn IRC Sections 170(b) (r) (A) (vi). under IRC5O9(a)(l) and Donors can deduct contributions they make to you as provided in IRCSection l7O. Yourrs also qualified to receive tax deductible bequests,Iegacies, devis€sr transfersr or gifts under IRC Sections A055, ZLA6,and 2522. In the heading of this letterr we indicated whether you nust file anannual informatian return. If yourre regulred to file a returnr vounust file one of the following by thc 15th day ef the 5th uqnth afterthe End of yasr annual accounting Feriodl - Forn 99Or Return of Organization Exenpt Fron Income Tax* Fcrr'r 990E2 ' Shart Fern Return of Organ5.zation Exempt From Income Tax - Form 990-Nr Electronic Notice (e-Postcardl for Tax-EreaptOrganizations Not Requirbd to File Forn 990 on Forn 990-EZ- Form 990-PFr Return of Private Foundation or Section 4947(a)(l)Trust Treated as Private Foundation According to IRC Section 6033(J)' if you donrt file a required annualinformation return or notice for 5 eonsecutive years, uerll revokeyour tax-exempt status on the due date of the 5rd requined return ornotice. You can get IRS forns or Fublications you need fron our website atwww.irs.gov/forns-pubs or by calling 800-TAX*FORH (800-829-3676). If you have questionsr call ATT-A29-5500 between I a.m. ord 5 p.n., 075?I39618Har. 05r 2019 LTR 4168C 0 2A-37I6010 000000 r!0 0 0 016 513 CLE ELUI.I DOI.INTOIIN ASSOCIATION P0 EOX t06 cLE ELUH HA 9892_2- 0 106 lccal tine rtina) - Hondav through Fridav (Alaska and Har.raii fol.low pacific Thank you for your cooperation. Sincerely yours, /^*lA Teri H. Johnson0perations Hanagerr All Ops. 3 I I L CLE ELUM DOWNTOWN ASSOCTATTON **** September 25,2020 Cle Elum Downtown Association Outdoor Expo Volunteer Hours - 0 This is a new event, no volunteers hours have been tracked at this time. Cle Elum Downtown Association 123 E 1.'t Street, P.O. Box 106, Cle Elum, WA98922 www.cleelumdowntown. com EIN 20-3716010 0rr4;w c[- WWW.CLEELUM DOWNTOWN.COM --, _: : -.- ' '.:.a- : 2820 N r-l ':it:..-'' CT,E ELTShd {:{:t'"^' /Nry:*w't:i ,.,.*.,.,,..,1SSOC IATION-, 1.,,"-j'''i . a:?i j::: ,.,.. ilii: , .#t ''SHOP LOCRL DECEMBER 5TH DOWNTOWNCLERN UPMRV 16TH CLE 9TH TH STMRSMBER 5 SPRING UPPER KITTITOS COUNTVPIONEER, DRVSJULV 4TH CRUISEAUGUST 1 ELUM BOO ELUM OCTOBER 31ST CHRI IN CLE ELUM DECE DOWNTOWN WINE WRLK SEPTEMBER, 19TH .' 1 |,.t.p t. t;it,i :l .t,.lc!{ { it!iki,t-,^ -t . I l, '" i.$tt:h, tt.tiy['rra.,\t.,i l,tJ ilr tt,rI l,*a1.4{,,1. THE CLE EtUM DOWNTOWN RSSOCIATION IS R so3(c)(3) NoNPROFTT ORGnNIZRTtON R,EPRESENTED BV THE BUSINESS COMMUNITV. WORKING TOGETHER, CEDN BUILDS AND PRESERVES THE BEQUTV, INTEGRITV RND FEELING THST OUR SMALL TOWN DESERVES. DOWNTOWN EVE NTs SHOP LOCRL EVE NTs E. F**&W*$** September 25,2020 Data points from: Star Destination Report, Kittitas County Chamber of Commerce, we predict 10,500 people will travel to Upper County in 2O2t from 50+ miles outside of the county for leisure activities. ln addition, we predict this could bring 4,200 room nights at the average ADR of S106.13, equaling a total impact of 5445,746 to the upper county area. The demand of hotel room nights sold in 2019 in the county was 49,000 for leisure travel that includes events, Upper County properties selling 14,000 hotel room nights. 30% of that number, (the average percent of 50 miles or further traveling for events) = 4,200 room nights. ln 2020, consultants from Arnett Muldrow conducted a community market analysis that determined a high demand of visitors in downtown Cle Elum. By using the previous calculations and using the information provided by the STAR report specifically for the county, it indicates an estimated 7% increase of weekly visitors in 2O2L compared to 2019. These visitors' activities may include festivals and events, retail shopping, dining, outdoor recreation, and overnight stays.2020 lnformation Cle Elum Downtown Association 123 E 1't Street, P.O. Box 106, Cle Elum, WA98922 www.cleelumdowntown.com EIN 20-3716010 MEMBERS **** THE CLE ELUM DOWNTOI,VN ASSOC'RT'ON is a 501(cX3) nonprofit organization represented by the business community. Working together, CEDA builds and preserves the beauty, integrity and feeling that our small town offers. CLE ELUM DOWNTOWN ASSOC THE FOUR POlNT QPPROACH INCLUDES: ffl LIVE LIFE IN COLOR THE CLE ELUM DOWNTOWN ASSOCIRTION joins 32 other Main Street programs in Washington state The MAIN STREET FOUR POTNT APPRAACH@ is a unique preservation-based economic development tool that enables communities to revitalize downtown and neighborhood business districts by leveraging local assets. Marc Kirkpatrick - President, Encompass Engineering Amy Casto - Vice President, FidelityAppraisalService LLC Keith Watts - Treasurer, Whispering Pines RV Park Elisia Schafer - Secretary, Community Member Jeff Schafer - Board Member, Merle, lnc. DeAnna Haverfield - Board Member, Pioneer Coffee Patricia Miller - Board Member, Winning Foundations Jay McGowan - Board Member, Mayor of Cle Elum Eliza Stephenson - Board Member, John L. Scott THE CLE ELUM DOWNTOWN ASSOCIOTION joins 32 other Main Street programs in Washington state The MAIN STREET FOUR POINT APPROACH' is a unique preservation-based economic development tool that enables communities to revitalize downtown and neighborhood business districts by leveraging local assets. Marc Kirkpatrick - President, Encompass Engineering Amy Casto - Vice President, FidelityAppraisal Service LLC Keith Watts - Treasurer, Whispering Pines RV Park Elisia Schafer - Secretary, Community Member Jeff Schafer - Board Member, Merle, lnc. DeAnna Haveffield - Board Member, Pioneer Coffee Patricia Miller - Board Member, Winning Foundations Jay McGowan - Board Member, Mayor of Cle Elum Eliza Stephenson - Board Member, John L. Scott Builds leadership and organizational capacity, ensures broad community engagement and partnerships, maximizes funding opportunities (B&O tax program, sponsorships and donations). Meets the first Wednesday at 10:0oam * Catalyst. by ith Watts Markets the defining elements of Cle Elum, plans and produces annual and shop-local events, ensures broad reach of downtown resources to tourists, visitors and local residents. Meets the second Wednesday at 11:0Oam - Catalyst.ffi- !. Chaired by Amy McGuffin, Kittitas County Chamber ffi- tl Chaired by Amy McGuffin, Kittitas County Chamber Celebrates historic character, fosters people-centered pub{ic spaces and creates an inviting inclusive atmosphere. Meets the first Wednesday at 11:30am - Catalyst. Builds a diverse economic base, cultivates strong entrepreneurship, assesses and maintains understanding and database on business movement. Meets the fourth Wednesday at 11:00am - Catalyst. ltq LIVE LIFE IN COLOR Builds leadership and organizational capacity, ensures broad community engagement and partnerships, maximizes funding opportunities (B&O tax program, sponsorships and donations). Meets the first Wednesday at 10:0oam - Catalyst. Markets the defining elements of Cle Elum, plans and produces annual and shop-local events, ensures broad reach of downtown resources to tourists, visitors and local residents. Meets the second Wednesday at 11:00am - Catalyst. Celebrates historic character, fosters people-centered public spaces and creates an inviting inclusive atmosphere. Meets the first Wednesday at 11:30am - Catalyst. Builds a diverse economic base, cultivates strong entrepreneurship, assesses and maintains understanding and database on business movement. Meets the fourth Wednesday at 11:00am - Catalyst. #**THE CLE ELUM DOIA/NTOT^/N ASSOCIAT'ON is a 501(cX3) nonprofit organization represented by the business community. Working together, CEDA builds and preserves the beauty, integrity and feeling that our small town offers. CLE ELUM DOWNTOWN ASSOC 3 ,&s sCEDA VRLUES CONNECTED TO THIS PLRCE Residents are connected to downtown as the heart of their community, feel connected to each other, connected to the unique history and landscape. A FRMILV FRIEN LV SMRLL TOWN Highlight existing culture and work towards increased safety and opportunities for families and youth. OUR HISTORV Celebrate downtown's past and connect building owners and city with historic preservation resources. HOMEGROWN BUSINESSES Support culture of entrepreneurship, small businesses and keeping jobs here. ENGFIGED B SINESS RND BUILDING OWNERS Show value of investing in downtown and in CEDA, seek creative opportunities for them to engage in CEDA. ER5 TH INCRENSED COM UNICNTION RND VISIO N IN G . Through volunteer involvement . lncreased understanding of CEDA , Greater investment in downtown . lncorporating input across the community HONOR I-IISTO RIC PNST RND . Historic preservation of Downtown is a priority . Partnerships with existing historians and local organizations, City of Cle Elum . Celebrate Historic assets " eommitted to increasirrg Cle Elum's sense of identity SMRLL BUSINES s 5uccE55 aND ENTREPRENEURSI{IP . Lower vacancy rate " "Homegrown" businesses are celebrated/sherwcased . lnvolved in developing and fostering collaboration with community partners IL GUIDE FUTUR,E ,a.,'itf, ,j s Residents are connected to downtown as the heart of their community, feel connected to each other, connected to the unique history and landscape. Highlight existing culture and work towards increased safety and opportunities for families and youth. Celebrate downtown's past and connect building owners and city with historic preservation resources. HOMEGR.OWN BUSINESSES Support culture of entrepreneurship, small businesses and keeping jobs here. BUILDING OWNERS Show value of investing in downtown and in CEDA, seek creative opportunities for them to engage in CEDA. TH IS PLNCE LV SMRLL TOWN OUR H I STO RV SINESS RND CONNECTED A FRMILV FRIEN ENGAGED B CE DA VR LU ES E NGNG E sTfi KFHOI-DE E5 IH RQIGE INCRENSED COMMUNICNTiOhi NND VISION ING " Through volunteer involvement , lncreased understanding of CEDA . Greater investment in downtown " lncorporating input across the community STORi P GI-JIDE FUTURE . Historic preservation of Dowrrtown is a priority " Partnerships with existing historians and local organizations, Oiiy of Cle Elum " Celelrrate Historic assets . Committed to increasing Cle Elum's sense of identity SMALL BL,'SINES s SuccEss nND ENTREPRENEUR,SHIP " Lower vacancy rate " "Homegrown" businesses are celebrated/showcased . lnvolved in developing and fostering collaboration with community partners C tE E LU M DOWNTOWN. CO IvI 2o^19 Recap July 4- July 7Pio'neer ce 155,375 7O4 total impressions Link Clicks Avg Session Duration from 7 /04-7 /07 : 00:00:40 Website Users from 7 /04-7 /07:1 81 Avg Session Duration from 6/30-7103: 00:02:09 511 Reactionso **Please note onl a boosted event was done for this cam Facebook 158,O42 total impressions Radio KXLE 30 Total Spots Run Date:10/25-10./29 775 Link Clicks 183 Reactionso Website Users from 1 0/01 -1 0/30: 798 Website Users from 9/0"1-9/30:147 Avg Session Duration from 1 0/01-10/30: 00:01:37 Avg Session Du ration f rom 9 /01 -9 /30: 00:04:58 Boo Elum: October 1- October 3O Christmas in Cle Elum: November 20- December 7 Facebook 1o7,354 total impressions 540 Link Clicks 93 Reactions Radio KPO 36 Total Spotso Website Users from 11/20-12/07:1,181 Avg Session Duration from 1 1/20-12/07:00:00:58 Website Users from 11/02-11/19 208 Avg Session Duration from 1 1/20-12/07:00:04:43 Run Date:11/27-12/OG Christmas in Cle Elum Geotargeting: December 1- December 9 Facebook l5,6gg total impressions Website Users from 12/01-12/09:1 ,181 Website Users from 1 "l /22-1 1 /30: 208 183 35 Link Clicks Reactions Avg Session Duration from 1 2/01-12/09: 00:00:51 Avg Session Duration from 1 1/22-11/30: 00:01:18 o Website Analytics €n 2,O15 Users to CleElumDowntown.com 186 Users from Organic Searches Top Cities Terminology Key 1. Ellensburg 2. Seattle 3. Roslyn 4. Spokane 5. Cle Elum 6. Chicago 7. lrvine 8. San Francisco 9. Spokane Valley 1O. Yakima -Total lmpressions: The # of times your ad was seen on screen - Link Clicks: The # of clicks on links within the ad - Reactions: # of reactions on your ad - Total Spots for radio: Amount of times your ad was played - Users to Website: Users who have initiated at least one session on the website within 2018. - Users from Organic Searches: Users that come to your site without clicking a link on another site - Top Cities: These are the top cities where your users came from to your site - Avg. Session Duration: The average length of a session Exhibit "8" Guidelines and Requirements for Expenditure Reimbursements from Lodging Tax Section 1. Branding Contractors who have been approved to utilize grant awards for advertising expenditures must incorporate Kittitas County and the appropriate City of Cle Elum, Ellensburg, or Roslyn tourism information as follows: A. Websites and Social Media Sites must include the County's and appropriate City's tourism website logo with an operational link to the site(s). The logo must be displayed on the contractor's home page, it must be sized no smaller lhan% inch in height, and must be surrounded by appropriate white space to allow easy recognition and legibility. Contractors shall not change the logo(s) in color or appearance. B. Print Advertisine and line Disolav Advertisine of all types ( including but not limited to newspaper, periodicals, flyers, posters, billboards, direct mail, e-newsletters, third-party websites, streaming displays, etc.) must include the County's and appropriate City's tourism website logo. The logo must be sized no smaller than% inch in height, and must be surrounded by appropriate white space to allow easy recognition and legibility. Contractors shall not change the logo(s) in color or appearance. C. Video Advertising of all types (including but not limited to television, online, electronic kiosks, motion billboards, etc.) must include the County's and appropriate City's tourism website logo. The logo must be sized no smaller than% inch in height, and must be surrounded by appropriate white space to allow easy recognition and legibility. Contractors shall not change the logo(s) in color or appearance. All logos and website information may be obtained by contacting the Director of Tourism, Kittitas County Chamber of Commerce. Section 2. Advertisine Reimbursements Contractors seeking reimbursement from Lodging Tax Funds for advertising expenditures must adhere to the following guidelines and requirements for each type of advertising media utilized. A. Print Advertisins: 1. Print advertising placed with any media provider which operates exclusively outside of Kittitas County may be reimbursed attOO% of the cost, including any production costs. To operate exclusively outside of Kittitas County, the provider must not be physically located in the County and/or not distribute any media within the County. 2. Print advertising placed with any media provider which operates inside Kittitas County may be reimbursed as follows: a. For date-specific events, advertising the day of the event and up to L0 days prior to the event may be reimbursed atlOO% of the cost, including any production costs. b. For seasonal or year-round events, or for date-specific events outside of the time- frame in Section 2 A, (21(a) above, advertising reimbursement requests must include a statement from the media provider specifiTing the percentage distribution to areas outside of Kittitas County. Reimbursements will be allowed for the amount distributed outside of Kittitas County, including any production costs. B. Television Advertising 1.. Television advertising placed with any media provider outside the Yakima/Kittitas DMA will be reimbursed at 7O0% of the cost, including any production cost. 2. Television advertising placed with any media provider inside the Yakima /Kittitas DMA will be reimbursed as follows: a. For date-specific events, advertising the day of the event and up to 7 days prior to the event may be reimbursed atIOO% of the cost, including any production costs. b. For seasonal or year-round events, or for date-specific events outside of the time- frame in Section 28,2(al above, advertising may be reimbursed atthe rate of 70%of the total cost, including any production costs. C. Online Advertisins: 7. Online advertising and promotion may be reimbursed at 100% of the cost, including any production cost. 2. Streamed media (radio, television, other) requests for reimbursement must include a statement from the media provider specifiTing the percentage of recipients which are outside of Kittitas County. Reimbursements will be allowed for the percentage distributed outside of Kittitas County, including any production costs. D. Direct Mail: 1. Direct mail advertising may be reimbursed at 100% of the cost, including any production cost, for each item mailed or shipped to a destination outside of Kittitas County. ln order to receive reimbursement, a list of the addresses and a signed statement from the contractor that the list is accurate, or other proof of delivery, must be provided along with other required documentation. E. Flvers/Posters: 1.. Flyers or posters which are placed outside of Kittitas County may be reimbursed at tOO% of the cost, including any production cost. ln order to receive reimbursement, a list of the locations where flyers or posters were posted outside of Kittitas County, a signed statement from the contractor that the list is accurate and a copy of the poster/flyer must be provided along with other required documentation. 2. Banners which are placed inside of Kittitas County may be reimbursed atLOO% of the cost, including any production costs. ln order to receive reimbursement, the banner cannot list a specified date or location. Request can only be made one time. 3. Signage (site layout use only) which are placed inside of the venue/facility of the event may be reimbursed at 100% of the cost, including any production costs. ln order to receive reimbursement, the signage cannot list specified date or location. Request can only be made one time. (i.e. ADA Parking /Parking, Loading Zone, Evacuation Route, Bathrooms, and Stage locations) F. Radio Advertisins L. Radio advertising placed with any media provider located outside of Kittitas County may be reimbursed at 7OO% of the cost, including any production cost. 2. Radio advertising placed with any media provider located inside of Kittitas County may be reimbursed as follows: a. For date-specific events, advertising the day of the event and up to 7 days prior to the event may be reimbursed at LOO% of the cost, including any production cost. b. For seasonal or year-round events, or for date-specific events outside of the time- frame in Section 2 F,2(al above, advertising may be reimbursed at the rate of 3O% of the total cost, including any production costs. G. Operation Reimbursement: 1,. Operation costs may be reimbursed LOO% of the paid invoice cost. ln order to receive reimbursement operations invoice must an approved cost from the Consolidated Lodging Tax committee members list. lnvoice provided must include notation of payment with proof of payment. 2. Mileage reimbursements that are outside of 50 miles of Kittitas County may be reimbursed aL tO}% of cost. ln order to receive reimbursement, a signed statement from the receiver along with other required documentation. Mileage reimbursement subject to IRS mileage reimbursement rates which may change annually. 3. ltems not eligible for reimbursement: a. Salaries of employees b. Capitol purchases- any item with 3+ years life and over 55,000. c. Licenses, permits, insurance, or credit card fees