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HomeMy WebLinkAboutLT-2021-005-Gallery OneLT -2O2L-OO5 GALLERY ON E 2021 TODGING TAX SERVICES AGREEMENT BETWEEN KITTITAS COUNTY AND GALLERY ONE This Contract, effective January L,202'J, is made and entered into by and between KITTITAS COUNTY ("County"), a subdivision of the State of Washington, and GALLERY ONE ("Contracto r"l, for the 2021 Annual Marketing ("Event"). WHEREAS, the purpose of this Agreement is to provide for activities and expenditures designed to increase tourism, NOW THEREFORE, in consideration of the terms and conditions contained herein, or attached and incorporated and made a part hereof, the County and the Contractor mutually agree as follows: Section 1. Scope of Work. a. Contractor shall provide the services and staff described in its Application for Lodging Tax Funds submitted to the Lodging Tax Advisory Committee, attached hereto as Exhibit "A" which is attached hereto and incorporated herein by this reference. b. Except as otherwise specifically provided in this Agreement, Contractor shall furnish the following as required to perform the services, described in Paragraph (a) above, in accordance with this Agreement: Personnel, labor and supervision; technical, professional and other services. All such services, property and other items furnished or required to be furnished, together with all other obligations performed, or required to be performed, by Contractor under this Agreement are collectively referred to herein as "Services." c. Contractor shall commence, perform, and complete such Services in accordance with Exhibit "B" which is attached hereto and incorporated herein by this reference. Section 2. Pavment. a. As full compensation for satisfactory performance of the Contractor's Services, the County agrees to pay Contractor the sum of ten thousand dollars (S10,000.00) (Kittitas Co. lodging tax funding). b. Additional payment terms: The County will make payment to the Contractor only on a reimbursement basis, as receipts/invoices for any items including marketing and/or advertising are submitted to the County, not to exceed the sum of ten thousand dollars (S10,000.00) (Kittitas Co lodging tax funding). c. Services/Expenses that are reimbursed must be dated during the current year and final date to submit reimbursements requests is January 75,2022 after this date funds lapse. d. Requests for reimbursements must be submitted to: Kittitas County Aud itor Attn: Auditor's Accounting 205 West 5th Ave - Suite 105 Ellensburg, WA 98926 2027 County Lodging Tax Funding Agreement Page 7 LT -202L-OO5 GALLERY ON E auditorsaccounting@co.kittitas.wa.us Reporting requirements of your events will be required on prescribed forms from the County Auditor. f. Contractor is eligible to claim reimbursement for the following items and amounts only: o Marketing with other arts organizations around the state to capture self- identified arts lovers. r Radio advertising to capture the cultural tourist. . Support of artist expenses such as travel, lodging, and art delivery and shipping expenses. e Online marketing to include social media ad management and content development. g. Contractor is not eligible to claim reimbursement for any items not listed in Section 2 (f) and is further expressly denied funding for the following items as requested in the application as defined in Section 1(a): N/A h. Contractors requesting reimbursement for event-specific expenses shall submit all claims as no more than two reimbursement requests with supporting documentation. Contractors must complete the Lodging Tax Reimbursement online training course provided by the County Auditor's office prior to filing reimbursement claim. Requests for reimbursement will not be accepted by the County Auditor prior to the training being completed. The training may be found online at the Kittitas County Auditor's website at the fol lowing add ress: http ://www.co. kittitas.wa. us/a ud ito r/defa u lt.a spx Section 3. Performance bv Contractor. a. Contractor shall not (by contract, operation of law or otherwise) delegate or subcontract performance of any Services to any other person or entity without the prior written consent of the County. Any such delegation or subcontracting without the County's prior written consent shall be voidable at the County's option. b. Contractor shall at all times be an independent contractor and not an agent or representa- tive of the County with regard to performing the Services. Contractor shall not represent that it is, or hold itself out as, an agent or representative of the County. ln no event shall Contractor be authorized to enter into any Agreement or undertaking for or on behalf of the County. lt is understood that the Contractor and the Contractor's staff and employees are not employees of the County and are not, therefore, entitled to any benefits provided employees of the County. c.Contractor shall comply with all applicable laws, ordinances, rules, regulations, orders, licenses, permits, and other requirements, now or hereafter in effect, of any governmental authority (including, but not limited to, such requirements as may be imposed upon the County and applicable to Services). Contractor shall furnish such documents as may be required to effect or evidence such compliance. All laws, ordinances, rules, and orders e 2027 County Lodging Tax Funding Agreement Pdge 2 1T.2021.-OO5 GALLERY ON E required to be incorporated into agreements of this character are incorporated into this Agreement by this reference. Contractor agrees to obtain all required licenses and permits, and further agrees to keep them in full force and effect during the term of this Agreement. d. The County and the Contractor agree that in fulfilling the terms and conditions of this Agreement neither shall discriminate on the basis of race, creed, color, national origin, age, sex, marital status, or the presence of a physical, sensory, or mental handicap. The Services shall at all times be subject to inspection by and approval of the County, but the County's making (or failure or delay in making) such inspection or approval shall not relieve Contractor of its responsibility to perform the Services in accord with this Agreement, notwithstanding the County's knowledge of defective or non-complying performance, or the substantiality or ease of discovering the same. Contractor shall provide the County with sufficient, safe, and proper facilities and equipment for such inspection and free access to such facilities. f. This contract is subject to review by any Federal or State auditor. Contractor shall promptly furnish the County or its designee, or such Federal or State auditor with such information related to the Services as may be requested by the applicable governmental entity. Contractor shall preserve and maintain all financial records and records relating to performance of Services under this Agreement for six (6) years after contract termination. For such duration after the County makes final payment of compensation due hereunder, Contractor shall provide the County access to (and the County shall have the right to examine, audit and copy, with or without notice) all of Contractor's books, documents, papers and records related to the Services or this Agreement. g. Contractor understands and acknowledges that Contractor is solely responsible for its own reporting and accounting of all state, federal, social security, and local taxes, of every nature, arising from Contractor's performance of this Agreement. All compensation received by the Contractor will be reported to the lnternal Revenue Service at the end of the calendar year in accord with the applicable IRS regulations. Section 4. Release, lndemnitv, and Hold Harmless. The County assumes no liability for the Contractor's actions under this Agreement. Contractor releases and shall defend, indemnify, and hold harmless the County, its officers and employees, agents, representatives, attorneys and/or volunteers, from and against all claims, costs, liabilities, damages, and expenses, (including, but not limited to, reasonable attorney fees) which arise or may arise or be alleged to arise out of or by reason of this Agreement including: Any fault, negligence, strict liability or product liability of Contractor in connection with the Services for this Agreement; Any lien asserted upon any property of the County in connection with the Services for this Agreement; Any failure of Contractor, or of the Services, to comply with any applicable law, ordinance, rule, regulation, order, license, permit and other requirement, now or hereafter in effect, of any governmental authority; or a a a 2027 County Lodging Tax Funding Agreement Page 3 LT -2O27-OO5 GALLERY ON E a Any breach of or default under this Agreement by Contractor Section 5. Compliance with Public Records Law. ln compliance with Washington's public records law, the County will retain copies of any documents associated with this Agreement, which may be required by law unless legally exempt from such retention, for any applicable legally required retention period. b. ln the event a public records request is made to the County for documents created in relation to this Agreement, should legal uncertainty arise regarding the disclosability of any documents under federal or state public records laws, the County shall provide notice to Contractor pursuant to Washington's public records act, chapter 42.56 RCW, to allow Contractor to seek a court injunction. The County specifically shall not be liable to Contractor for the County's release under public records laws of any documents not protected by trademark, copyright or other law. Section 5. Industrial lnsurance Waiver. With respect to performance of this Agreement and as to any claims against the County, its Additional lnsureds, officers, agents and employees, the Contractor expressly waives its immunity under Title 5L of the Revised Code of Washington, the lndustrial lnsurance Act, for injuries to Contractor's employees and agrees that the obligations to indemnif,i, defend and hold harmless provided in this Agreement extend to any claim brought by or on behalf of any employee of the Contractor. This waiver is mutually negotiated by the parties to this Agreement. Section 7. lnsura and Endorsements. a. The County may require through a request in writing that the Contractor provide the County with a certificate, binder, or policy of liability insurance, acceptable to the County in an amount specified by the County. b. Such liability insurance shall be such as will protect Contractor, its employees, agents and representatives, from all claims, losses, harm, costs, liabilities, damages and expenses arising out of personal injury (including death) or property damage that may result from performance of the Services or this Agreement, whether such performance is by Contractor or any of its employees, agents or representatives. Should the County require such liability insurance, the Contractor agrees to provide proof of insurance prior to commencing performance of this Agreement. d. Copies of the County's written request and the insurance documents provided by Contractor shall be attached to this Agreement and by this reference will be made part hereof. e. Where insurance is requested by the County, all liability insurance policies shall be endorsed to include the County as an Additional lnsured and shall stipulate that the insurance a c c 2027 County Lodging Tax Funding Agreement Page 4 LT -202L-OO5 GALLERY ON E afforded by the policies shall be primary insurance, and that any insurance, self-insured retention, deductibles, or risk retention trusts maintained or participated in by the Parties shall be excess and not contributory to any other insurance maintained by the County. Contractor shall furnish the County a certificate of insurance with Endorsement as evidence that the required policies are in full force and effect. Section 8. Termination The County may, by written notice thereof to Contractor, terminate this Agreement as to all or any portion of the Services not yet performed, whether or not Contractor is in breach or default. Upon receiving such notice of termination, Contractor shall, except as otherwise directed by the County, immediately stop performing the Services to the extent specified in the notice. ln the event the County terminates the Contractor's Services, the Contractor is obligated and hereby agrees to refund to the County all monies paid for Services not yet rendered by the Contractor, if any, as of the date of the notice of termination. Section 9. Miscellaneous. a. Contractor shall not (by contract, operation of law or otherwise) assign this Agreement or any right or interest in this Agreement without the County's prior written consent. b. This Agreement embodies the entire Agreement between the County and Contractor, and supersedes any and all prior oral or written communications, proposals, conditions, promises, representations, or understandings regarding the Services. No change, amendment or modification of any provision of this Agreement shall be valid unless set forth in a written amendment to the Agreement signed by both parties. c. Notice for any purpose under this Agreement, except service of process, shall be given by the Contractor to the Kittitas County Commissioners and the Kittitas County Auditor, 205 W. 5th Ave. Ste. L08, Ellensburg, WA 98926. For all purposes under this Agreement, any notice by the County to the Contractor shall be given to the Contractor's address provided on the signature page. Notice may be given by delivery or by depositing in the U.S. Mail, first class, postage prepaid, certified mail, return receipt requested. d. The section and paragraph headings of this Agreement are for reference convenience only and are not intended to restrict, affect or be of any weight in interpreting or construing the provisions of such sections or paragraphs. e. This Agreement may be executed in one or more counterparts and by facsimile, each of which will be deemed an original, but allof which togetherwillconstitute one and the same instrument. f. Contractor warrants to the County that the individual signing on Contractor's behalf has the requisite power and authority to enter into and to perform Contractor's obligations under this Agreement. Contractor further warrants to the County that Contractor has made no misrepresentation or misleading statement in connection with this Agreement, and is not in 2027 County Lodging Tax Funding Agreement Poge 5 LT-2021-OO5 GALLERY ON E violation of any applicable law, ordinance, or regulation the consequence of which will or may materially affect Contractor's ability to perform its obligations under this Agreement. g. lf any term or condition of this Agreement or the application thereof to any person(s) or circumstances is held invalid, such invalidity shall not affect the other terms, conditions or applications which can be given effect without the invalid term, condition or application. To this end, the terms and conditions of this Agreement are declared severable. h. The exclusive venue for any action brought to enforce this Agreement or any of its terms shall be in Kittitas County, State of Washington. The performance of this Agreement is subject to termination without liability by either party upon the occurrence, or upon the prediction by the National Oceanic and Atmospheric Administration, any other agency of the United States Government, or any agency of the Government of the State of Washington of the occurrence of any circumstance beyond the control of either party-including, without limitation, acts of God, war, acts of terrorism within a fifty (50) mile radius of Kittitas County, government regulations, disaster, pandemic/epidemic illness, strikes or threat of strikes (except that neither party may terminate this Agreement for situations involving that party's own employees), civil disorder, or curtailment of transportation facilities-to the extent that such circumstance makes it illegal , impossible or economically impracticable for the parties to complete the duties and mutual obligations agreed upon and imposed upon them herein. The ability to terminate this Agreement without liability pursuant to this paragraph is conditioned upon delivery of written notice from one party to the other within 10 days of such occurrence or upon delivery of written notice from one party to the other within 24 hours of the receipt of notice of the prediction of any of the above occurrences. To the extent feasible within the constraints imposed by any event of the type described above, the parties agree that if the triggering event is of apparently or likely transitory effect, the parties may negotiate such amendments to the agreement that are mutually satisfactory and not otherwise contrary to law, including but not limited to a change in the dates for completion of any portion or the entirety of this agreement. 2027 County Lodging Tax Funding Agreement Page 6 LT-202 1-OO5 GALLERY ON E KITTITAS COUNTY BOARD OF COUNTY COMMISSIONERS Chair Vice Chair Commissioner ATTEST: Clerk of the Board APPROVED AS TO FORM Deputy Prosecuting Attorney CONTRACTOR IPrint Name] lAddressl 2027 County Lodging Tax Funding Agreement Page 7 Ixnrvtr \ 'ft* CLTAC: Application for Lodging Tax Grant Funding Grant Application Workshop - 2020 * Dd you attend the Oant Agplication $.brkshop - 2020 hosted by the Ktlitas Ccunty Orar$er of Oonnerce? G Yes CNo G Yes, lhave read and urrderstand fubitld hslrrDiions and General hfornation for tlrc2A21Lodgir1g Tax Gant Funding Flocess Submittal lnstructions & General lnformation * You are slrongly encouraged to compose your responses to the questions of this form with a desktop text editor and save your work, then copy and paste the information into the form. You may also save a draft by selecting the button at the bottom of this page. \Artren you do this you will be logged out and must log back in to continue. ln order to save a draft you will need to provide an email address and a passraacrd. After completing the save draft, you will be redirected to landing page containing a link to log back into the form. We suggest you save this link as a bookmark. The link will also be sent to you in an email. Organization I nformation Name of Organization * GallerY One Organization Address * street Address 408 N Pearl St AdCress Line 2 otv Ellensburg hstall Zip Code 98926 Upload Proof of Organization Status* GalleryOnelRS.pdf Acceptable file lornets include; JFG FCFor TIFF. Stale / Fl-ovince / P€gion WA Country USA Organization is a:*f Business {t Non-Profit (Note: Please submit W-9 for business or IRS Designation Letter for non-profit.) Click here to view sample documents (redacted). 1.06MB Project Contact I nformation First Name *Monica Last Name*Miller Phone Number*509-925-2670 - ..*Emarl director@gallery-one.org Project or Event lnformation ProjecUEventName* Annual Marketing Service Categories Check all categsies that ap$y to this apdication P Tor-rrism promotionlmarketing ly' Operation of a special event designed to attract tourists l- Operation of a tourism related facility l- Other Event Dates Please provide any specific dates, or range of dates, on which your event or project will be held. You may add as many dates or date ranges as necessary- Event Dates Start Dates* 11112021 ProjecVEvent Location * New or Ongoing ProjecVEvent? * Amount of Funding Requested * End Dates 12t3112021 Gallery One, 408 N Pearl, Ellensburg, WA 98926 G Ongoing Project/Event (More than four years in existence) f NewProject/Event (Four or feu,er years in existence) $ 15000.00 lf you sdected "Orgoing FlqiecVFrenf' above thjs anDunt nay not exceed 10% of the total expense budget of this prqect. Funding Request Max Tourism Seasons*Fromthe list below, what seasor will your prciect enhance tourisd Select any which ap$y. V Year-round (January - December) l- Off Season (November - February) l- Shoulder Season (October or March - May) l- High Season (June - September) Application Questions: Part 1 Please answer each question completely, in the order listed. Please include any supporting data within the response narrative. 1 | ProjecUEvent Description Please provide a description of your project/event. Response 1: ProjecVEvent Description * Gallery One requests funds io suppori anrrual marketing efforts of our events. exhibits, classes, and gift shop to self identified arts lovers, the cultural tourist, and those who seek value added experiences to their time in Kittitas Couniy. Events will include: - An outdoor version of our Studio Tours that e>ftibits artuork outside - opportunities to meet the artists in ihe e>dibits and gift shop through "Artists in Aclion" and First Friday events or similar receptions -PechaKucha nights and other community focused talks Our rotating e>dribits will feaiure local and regional artists as well as one nalional call for artists. E*ribits attract visiting families and communities from where the artists originate. Our gilt shop will showcase art and crafts from the Pacific Northraest. Artists represented not only visit Ellensburg regularly but also encourage their spheres of influence. Our classes, taught by professional artists from around the region will appeal to all ages and abilities and drawtheir fans to Ellensburg to participate in the \^orkshops We are currently committed to six days a vr,eek and if our budget can support it, \ ,e will expand that to seven days a r,r,eek again. 2500 characler linlt List of lntended Use of Funds * '1 . Marketing with other arts organizations around the state to capture self identified arts lovers. 2. Radio advertising to capture the cultural tourist. 3. Support of artist e)eenses such as travel, lodging, and art delivery and shipping e&enses. 4. Online marketing to include social media ad management and content development. 2l Supporting Kittitas County as a tourism destination. 1. Auay from their place of residence or business and siaying overnight in paid accommodations; 2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight; 3. or from another country or state outside of their place of residence or business. You must provide the evidence utilized in determining your projections. Response 2.1 * Response 2.2* Application Questions: ParL 2 lA,iry lvtuld lourists t,'avelto Kfrtitas ODUnty to altend your evenyactivityfacilily? We feei our marketing plan complements the other fantastic efforts that are happening in our county, we are grateful to have access to this funding to promote arts and culture in Kittitas County. Over the years we have learned about the impact of the cultural tourist (as per the Dean Runyan report's average of $2001 day in spending) and u,e seek to be a draw to that visitor wlrile always maintaining our integriiy through mission driven choices to support access to the arts for all. The appeal of the cultural tourist market is they typically spend more and stay longer than other types of U.S. travelers. The U.S. cultural traveler spends 60 percent more. approximately $1,319 per trip conrpared with $820 for domestic leisure travelers. The cultural lraveler also takes more trips than general U.S. travelers: 3.6 vs. 3.4 trips annually - Americans for the Arts 73 percent of Millennials "want to engage a destination's arts and cultural assets"- the highest rated activity of importance. Cultural interests also rate high in importance for Baby Boomers (64.8 percent) and Gen Xers {67.8 percent). More than t\nio thirds of all Millennials also rated "authenticity" in experiences as extremely important. Racially diverse and technologically savvy, the Millennial generation (born 1977-1994) - Americans for the Arts According to the,Travel lndustry Association of America, roughly eighty percent of the 150,000,000+ adults who travel more than fifty miles from their homes can be considered "cultural tourists." Thirty percent of adults state that specific arts or a cultural or heritage event influenced their choice of destination on their last trip. Cultural tourism and the interest in culture among travelers--particularly affluent, active, and frequent travelers-- is on the rise. https://culturaltou rism.thegossagency. com/cu ltu ral-tourism-whitepaperi From the Chamber of Commerce- Nearly 37 percent visited [Kittitas County] for an event with an additional 5 percent visiting for art and history specifically. and in ranking the vacation-u,rorthy features of Ellensburg. respondents ranked visiting shops, museums and galleries in historic dolmtown \ iere at the top of their list. On MyEllensburg.com, vr,e have had a 39.96% increase in users on our Museums and Galleries page in the last year, showing traveler interest in this sector now more than ever. 2500 character linit fbscrii:)e the Fvior success of your eventactivilyrfaciity in atlraction iourists. Prior to 2020, our annual attendance had been grouing on average 10ok ayear. While individual events may have smaller audiences (PechaKucha 130, average class size is 12, etc) collectively over the course of a year, they add up. Our strength rs in our diversity of offerings, our consistent messaging and in our quality content. Below are the numbers that rale have collected through courrting attendance daily. 2019 201 8 2417 201 6 201 5 201 4 2013 25732 24955 29302 25480 22157 20635 16767 Data used to estimate our success is irrcluded in our methodology narrative below. 2500 character lirnt 3llmpact Response 3: Measuring Results* Application Questions: Part 3 Dscribe how you will llorrote your everVactivily/facility to allract tourists. We will utilize social media, marketing to arts lovers with other arts organizations around the state, and radio advertising to promote our events, e*ribits, overall brand, classes, and gift shop. All efforts will also include the regions identified by the Chamber of King, Pierce, and Snohomish Counties. We have three tourism audience/markets that rtre will target: 1. Our target audience is self- identified arts lovers and cultural tourists, those that have a proven propensity to attend art erhibits and events but are not airare of Gallery One. "l didn't know that ihere \ las an arts center in Ellensburg too, ue should go check out their studio tours!" The cultural tourist according to the 2018 Dean Runyan report averages $Z0O/day in spending. 2, Our secondary audience is age specific, millennials. 73 percent of Millennials "MEnt to engage a destination's arts and cultural assets"-the highest rated activity of importance. This generaiion is tech savvy and will be targeted through social media and online programming. 3. Our tertiary audience is comprised of those that are not traveling for specific arts eperiences but do see a* as a value added eperience. "We love to iaste wine and I also heard that there are lots of galleries in Ellensburg." These are cr-rltural tourists that rrrould likely listen to NWPB, attend an arts event with a friend or need a secondary activity while their partner is fly-fishing, hiking or floating the Yakima River. After reviewing the Chanrber's Strategic Plan, rive believe that our target markets overlap uell with their targei markets of Slow Doun and Savor, Leave the Crovrds Behind, and Business and Leisure. 2500 character lin'it 4lGollaboration lf your organization collaborates or has created partnershipswith other organizations, groups, or other events, how is this accomplished? 4.1 Collaboration * 4.2 Promoting Local Business * NATIONAL -North American Reciprocal Museum Membership - Shared admission for over 1200 museums actoss the country wwv.narmassociation.org -Conrmon Field- A National Membership Organization for Visual Arts Organizations STATEWIDE - Member of Washington State Arts Alliance, Washington Museum Association, lnspire WA & Upper Columbia Museum Association - Artist Trust (Seattle based statewide organization) - Reciprocal membership benefil - Washingion State Arts Commission - Staff serving as a Washington State Arts Commissioner at four statewide meetings - Represent central Washington region as a committee member for the Public Art Selection Committee for the Washington State Convention and Trade Center epansion COUNTY - Central Association of Museums and History membership - Chamber of Commerce - Venue for comnrunity events such as Bre\fest, event listings on calendar, member of lhe Chamber, participated in the Washington Events Association Confererrce - Produce a county wide Studio Tour - Professional development lr,rorkshops for artists in Roslyn - Promote businesses and organizations in upper county in auction catalog such as Suncadia, 509 Bakehouse, and others CITY -Ellensburg Do\ ntown Association - Venue for many do\ r'ltown events (Girls Night Out), open late for certain events (Cocoa Stroll), participation in ad efforts and location for the Ellensburg Downtormr Association Ar,mrd - Community organizations - ln-person and flyer promotional opporlunities. - Alrction donations . Coniributions to auctions and events (AdLtlt Activity Center, - Thorp Mill, Clymer Museum and others) - Kitliias County Historical Museum - Help build and promote ualking tour of public art - Ellensburg Arts Comnrission - First Friday participant - Jazzin the Valley - Participating venue for performances - Clymer Museum and Art Gallery - co-produced Wine Tasting Event - CWU Art and Design Dept - support Arrard and exhibit of one student - - Hotel Windrow facilitate art selection process for hotel artwrrk - HopeSource- help develop call for art for new bus CWU Equity center- partner with Dia de los Muertos 2500 character lirri{ llsctibe how yttu ,ruill ;ronlte kxiqing estabiishnyrnts, r€)$taurants. anci busin€ss lc{rated in ldtlitas Crunty Gallery One provides both paid and free promotional opporlunities to lodging establishments, restaurants, and business located in Kittitas County through the following ueys: 1. provide a comnrunity billboard for businesses and nonprofits to promote community events 2. links to many businesses, the Chamber and other resources on http://wvw. gallery-one.orglvisii-us/ 3. cross promotion on Facebook and lnstagram through following and liking of posts 3. Paid promotions are also available via e>dribit and event sponsorships with logo placement benefits, nernsletter, and web recognition 2500 character linit 4-3 Flost Hotel*b lhere a lbst hotel for youi evenl $.grant prciecl? lf yes, ltst the hotel. |-No t" Yes. i ir.rlr-.:1 \ir,lilrjl,:r.,r SlFuture Plans Please explain what plans exist to allow this project to become self-sustaining. lnclude any plans for ticket sales, event sponsors, and other cost-recovery models. Future Plans*Gallery One produces a balanced operating budget every year. We are fortunate to have diverse income streams to help balance any specific program or event shortcoming. ln addition, we have built up a modest reserve as a parachute fund if needed. We have done everything \^/e can to not "cancel" events this year, but instead reimagine them through a combination of in person and online offerings. Our events and aciivities are covered through a combination of ticket sales, sponsorships, volunteerism, and donations. 250U characler lirrit Application Questions: Part 4 6l Additional lnformation Provide any additional information which will assist the Lodging Tax Advisory Committee in evaluating your project and its benefit to tourism. 2020 lnformation lf yott haci a planned event in 2020. \ii hether it was able to take place or not, $ease describe any successes and challenges yor"r experienced. Due to COVID-I9, Gallery One has had to cancel or postpone nrany events and activities. Our response uas to make sure that our community near and far had access to the content by providing online versions of our exhibits. our classes. our events and our gift shop. We responded in the following raays: - create virtual learning opportunities through zoonr - create "to-go" art kits with materials and instructions - put our studio tours online via Facebook and create 360 studio shots for artists for an inrmersive experience - launch our online gift shop - do one of the first virtual PechaKucha events - change our benefit auction arrd event to a hybrid event - hire a marketing epert to help push out content - cancel, postpone or extend exhibits such as First Fridays, President's Dinner, Soup Line, facility rentals Some experiments have been better received than others but overall they have increased our online presence and also to help generate some income for the organization. PechaKucha while not profitable currently has over 3000 vievrs on YouTube from around the globe. Our YouTube site has gorre from one to 204 subscribers. We are very fortunate to have a brick and mortar location that can still welcome visitors into our space. We have had to reduce hours so that we can handle the workload the pandemic has thrust upon us but ue are now operating six days a week. With the support of Lodging Tax funds, we have r,vcrked tirelessly to make sure that our "brand" is not forgotten by our visitors near and far through the above efforts so that Ellensburg is still knor,rar as a place to visit through general marketing efforts. 2500 character linit Additional lnformation ?500 character linit Supporting Documents You ray uploari any supporling docunents suoh as llraphs. in€gss. diagrans, r.mrketing *alerials, etc. 2021 Exhibits and Events- Gallery One.pdf 5.41M8 You are allowed to subnjl up to :J single page (LS Letter) docunents irr JFG, FS or''llFFfo|nnt 7l Previous Lodging Tax Grant lnformation Number of people travelling more than 50 miles for your event? 2019 Actual* 2021 Projected* 8,728 6,840 Number of people traveling from outside WA State for your event? 2019 Actual* 2021 Projected* 2,182 1,080 The number of overnight guests who stay in paid accommodations in Kittitas County for your event Previous Years Awarded Lodging Tax Grants* Overall Attendnace 2019 Actual* 25,732 2019 Actual* 275 Prior Year Paid Overnight Stay Data 2019 Methodology* l-hs your event received Lodging Tax iunds in pevious years? (. No, this event/project has nol previously received Lodging Tax Funding. l- Yes, 1 year previous f Yes, 2 years previous (r Yes, 3 or more years previous 2021 Projected* 18,000 2021 Projected* 206 h addition lo field above, you rray u$oad the evidence to supp{x1 the prior years' roonlnighl infornalion. Gallery One Data to support Evidence for Lodging Tax 446.11K8 Committee202l.pdf You nay uplmd up to thre€ single pages (LE l-efter). of infsnution. lf you a single nT rlti-page dorcuneni, only the first three pages will be considered. Tlre fdlor,ving fornats, will be accepted: JFG FFor llFF \ ,hat nethodcloqy did ycm use to calculate the 2019 actual nunba-s? 17 Direct Count (preferred) l- lndirect Count [7 Representative Survey V lnformal Survey (preferred) l- Structured Estimate l- other Number of paid lodging room nights resulting from you eventlactivity/facility? 2019 Actual* 2021 Projected* 275 228 2021 Methodology* Methodology Narrative * V\hal nethoddogy wrll you rse to calculate the upconing nurircrs? lf Direct Count (preferred) l- lndirect Count l/ Representative Survey ll lnformal Survey (preferred) f- Structured Fstimate l- Other Flease explain. 1. We add up each visit (taken at the front desk) to the gallery, our events, our classes. ln 2019 \,ve estimated that will lotal25,732 visits. For 2021 we are applying a 30% reduction to accommodate for lack of First Friday attendance and major events through June. 2. We review our Facebook demographics and Google analytics to understand nhere our visitors are from. 3. We review our membership and mailing list and see nihere they are from. 4. We review a sample survey from the front desk that asks rahere visitors are from. 5. We compare the percentages of those from inside the county, out of the county, and out ofthe state. See attachment. 6. We determine an average percentage of those from out of the state and out of the county and apply ihat to the overall number of visits. Out of state average of all numbers is 6% Out of county average is 32% 7. We multiply our pro.iection of visits by these numbers. Our projection for 2020 is 1 8,000 (roughly 30% less than 2019) 1 8,000 x .06= 1 080 Out of state visitors 18000x .32 = 5760 out of county visitors B. We make a modesi assumption ihat 1 out of 30 of these visitors (out of state plus out of county) will pay for lodging for one night. (228 overnight stays) We have been using the same methodology since 2014 2500 character lirit Application Questions: Part 5 SlFunding Does your organization have, or have you applied for, grant funding from other sources? lf not, wfry not? lf yes, please list the funding you have for the project, including any volunteer and in-kind sources in Question gl Project Budget Overview. Funding sources and amounts which have not yet been secured will be lisied separately, in the field(s) directly below Finally, whai changes would occur if the project couldn't be funded? Other Funding *hes your organZation have. cx have yar applied for funding lronrother sources? 6Yes fNo Funding for which you have applied but not yet secured Funding Source United Way Amount $ 2,100.00 Funding Source Ellensburg Arts Commission Washington State Arts Commission Funding Shortfalls* Matching Funds Percentage Verification of ln-kind Contributions 9l Project Budget Overview Please conrplete budget for this projectlproposal. lf your agency operates independently of this proiect application it may not be necessary to submit the errtire agency budget. You must submit a budget which specifically pertains to the project/event for which you are requesting funding and adheres to the basic budget format shown below. The budget nrust include anlicipated revenues, ependitures, and any potential profit or loss. For prolects/events which are ongoing for more than one (1) year, please also subnrit actuals from the previous three (3) years of operations (need not be consecutive) for the project/proposal if applicable. For anyclaimed in-kind contributions valued at $500 or more and related to marketingladvertising, you must submit verifying documentation which assures the contribution will be provided, For rnstance. if you are claiming in-kind contributions in the form of advertising match, a binding contract itemilng the matching value and obligating each party must be provided. ATTENTION: ln an effort to allow an adequate level of flexibility for all applicants, not all fields in the budget portion are required to be filled before this fornr is submitted. Providing all applicable data is your responsibility, failure to do so will potentially jeopardize your application's chance for review. Amount $ 2,500.00 $ 5,000.00 \ fial changes will be nade if f unding fcx- your requesl is irot available or reconrrcndrxl? lf our request is not recommended, vr,e will still be able to provide our core offerings. We wll renrain open and free to the public, we will continue to olfer classes and events such as the studio tours, arrd our exhibition schedule will remain the same. We will scale back our efforts to bring artists to the community for trorkshops, reduce number of artvrorks available in the e>&ribits, and reduce social media marketing efforts beyond 50 miles. Also to note as part of our budget that the Advertising line item is for "general advertising". Other funds are allocated to special events and e*ribits within those line items. ln addition to paid advertisirrg ol our programs, rne also distribute monthly emails to 3,000 wth a 26% open rate, monihly mailings to over 1000 people, and regular social media posts. 2500 clraracter lirrit 2466.67 /o lltis fieki wrll auio fjll rv iiir lhe ccrreci percentage based on yoLj[ input to bldget section belo!,i For any clained inkinC coniribr,riions valued at 9500 ff nrcr'e and r€tlaled to n.€rkelinfarlverlising, yoLt tlrs1 suturii verifyirig dociirrenlation which itssilres the contrihiirxr will be provided, Budget Year Edit if necessary 2017 2018 2019 Revenues From Consolidated Lodging Tax Grant Past Actual 3 $ 12,000.00 Past Actual 2 $ 10,373.00 Past Actual 1 $ 15,000.00 2021 Projected $ 15,000.00LTAC Grant Funding All Other Revenues Account Name Sales Memberships Events Donations Youth Classes Adult classes E$ibit Special Project Rental lncome Grants Account Name in-kind Past Actual 3 $ 136813.00 $ 36464.00 $ 8650s.00 $ 18616.00 $ 42897.00 $ 30177.00 $ 2'1814.00 $ o.oo $ 18556.00 $ 3499.00 Past Actual 3 $ 1 1889.00 Past Actual 2 $ 138813.00 $ 39235.00 $ 95011.00 $ 23341.00 $ 39004.00 $ 42897.00 $ 20922.00 $ 40004.00 $ 21227.00 $ 5437.00 Past Actual 2 $ 13669.00 Past Actual 1 $ '143946.00 $ 43315.00 $ 103244.00 $ 20800.00 $ 55773.00 $ 31488.00 $ 21040.00 $ 15748.00 $ 22500.00 $ 8s38.00 Past Actual 1 $ 5800.00 Past Actual 1 1,256 Projected $ 120000.00 $ 45000.00 $ 88000.00 $ 25000.00 $ 30000.00 $ 22000.00 $ 15000.00 $ o.oo $ 15000.00 s 0.00 Projected $ 10000.00 Projected 1,000 ln-Kind Contributions (except volunteerism) Contributions of Volunteer Time Past Actual 3 Past Actual 2 Number of Hours 852 852 Evidence of Volunteer Hease u$oad a single file which o{fers evid€nce in suppsl of the projected volunteer ho.trs. Contributions* Galleryonevolunteerhourprojections.pdf Calculated Value of Projected Volunteer Time $ 23,560.00 5B3.B3KB Past Actual 3 $ 419230.00 Past Actual 2 $ 489933.00 Past Actual 'l $ 486992.00 Projected $ 408560.00Revenue Totals Expenses Account Name Advertising Bank-Service Fees Classes Youth Classes Dues Events E*ribits lnsurance License/Permits Past Actual 3 $ 4624.00 $ 7995.00 $ 18821 .00 $ 1264.00 $ 1027.00 $ 31229.00 $ 17814.00 $ 3516.00 $ 290.00 Past Actual 2 $ 2275.00 $ 9641.00 $ 28486.00 $ 1434.00 $ 1272.00 $ 33835.00 $ 12738.00 $ 3591.00 $ 412.00 Past Actual 1 $ 3889.00 $ 10881.00 $ 22544.00 $ 2543.00 $ 1340.00 $ 35989.00 $ 13584.00 $ 5102.00 $ 461.00 Projected $ 4000.00 $ 8000.00 $ 15000.00 $ 2500.00 $ 1340.00 $ 30000.00 $ 8000.00 $ 5102.00 $ 461.00 Account Name Membership Payroll Special Projects Repairs/mainten anc e Retail COGS Supplies Taxes Tel/inter Other LJtilities Website Prodevo Prof fees Postage Grant ln-kind Past Actual 3 $ 2467.00 $ 158494.00 $ 0.00 $ 15683.00 $ 3148.00 $ 89003.00 $ 6978.00 $ 3222.00 $ 4714.00 $ 12954.00 $ 57.00 $ 2030.00 $ 10500.00 $ 767.00 $ 15499.00 $ 1 1889.00 Past Actual 2 $ 1910.00 $ 177501.00 $ 40191.00 $ 10271 .00 Past Actual 1 $ 2506.00 $ 192242.00 $ 14386.00 $ 9733.00 $ 3943.00 $ 88204.00 $ 1 1699.00 $ 3369.00 $ 5224.00 $ 13200.00 $ 59.00 $ 1314.00 $ I 1668.00 $ 1602.00 $ 23338.00 $ 5800.00 Past Actual 1 $ 484620.00 Past Actual 1 $ 2372.OO Projected $ 2500.00 $ 185000.00 $ 0.00 $ 10000.00 $ 3481.00 $ 86870.00 $ 10183.00 $ 3528.00 $ 4975.00 $ 14043.00 $ 57.00 $ 1323.00 $ 10575.00 $ 1 179.00 $ 15810.00 $ 13669.00 $ 4000.00 $ 63000.00 $ 8000.00 $ 3369.00 $ 5224.00 $ 13200.00 $ 250.00 $ 1000.00 $ 12000.00 $ 1200.00 $ 15000.00 $ 10000.00 Expense Totals Profit & Loss Past Actual 3 $ 423985.00 Past Actual 3 $ -4755.00 Past Actual 2 $ 489250.00 Past Actual 2 $ 683.00 Projected $ 408146.00 Projected $ 414.00 Application Certification The applicant here certifies and affirms: 1. That it does not now' nor will ii during the performance of any contract arising from this application, unlaMully discriminate against any employee, applicant for employment, client, customer, or other person w,{ro might benefit from said conlract, by reason of age, race, color, elhnicity, sex, religion, military status, serual orientation, creed, place of birth, or disabiliiy: 2. That it will abide by all relevant local, state and federal laws and regulations and; 3. That it has read ihe information contained in the lnstructions on pages 1 and 2 and understands and will comply with all provisions thereof. Certified by: Name*Monica Miller Sign Applicant's Title*Director Gallery One volunteer hour projections evidence from 2OL9 and 2O2O Event Hours Projected 12 Board Meetings x 24 288 36 committee meetings x 5 180 Paint Ellensburg 148 Soup Line 80 Wine in the Valley 120 Exhibit lnstallation 20 x 10 200 GeneralSupport 2O/mo 240 TOTAL: 1256 527 .20/hr according to https://independentsector,orglvalue-of-volunteer-time-2020/ Ex: Volunteer Log for May 21- July 22,20L9. Does not include board member, intern or volunteer hours for Art After School, Ex: Volunteer Log for July 1- Sept L9, 2020. Does not include board member, intern or volunteer hours for Art After School. Date Hours Name Volunteer lob il;r|,r 4 L t'u;u".{Tt;i r'.Ttrr' t.t- .\i";::. ( i t{-,, -/i.n/) i/oo'*{",u q-:,,:t, ._ilv\iU"q,itl,r ,'' -i.,-.-:-:1, ,'!-rltv ,!';t ::..i_ - tJ<) o g €rrEtt**T{ :.! +.,s FnR tss ,.|*f ,q {FnBt-is<l-16tp .?lil:s'ry'.tt lre:t^ ,: til;t l,;'1 .z ! .: L^/-€rir. i"., 1,, r,. 1,,, ^ ' .. lt ', h,;,'rJ.n,!* -\rt/ll \t\ l,L r. -,,' v-- at 4- /fi"t,/4t,tl tLi,,,' lw - 'rl ,l'c 2 'Eo*.,*" mo , ,i lrlat'-s irr'ru 4 *.h,f1t t<<'fb!*,tr"t|'t- lzlxt< i].'r,o &Bc,*.ilouc Aer ltaa t l'n+ I aet< tluj,"ll:'.-::r.. .t .1", .., -,..- '1...,.,. 4,.,!a4tL&t;z'- + k?+ -Z- op Volunteer tob Att -2-6o ' 2- ea{' /<-t - Z - ta.. -a.- l< l.*": At. . 2 .,. 3--;i l-'\ lwtt*l- ?ria L-a*{< i-l^-" <t,z{*s '1&'- * t,,,a,., ?i..t i .r t-vt., *F4-e.P.f' Oate Hours l{ame 2l(*1 A.y'.*te,r ulq.raoelvtr 9l+lza .l.s 4.J*^ it**4/1.* 7lkt..Li.t Aq4*- \3.-'"--.\'"5 t lqfze v y'{<L," ;rt\r !...ih5 '* I eclze ,ta &-.L*- e*'*11-< tlslp t ft.-.t*." B^p,a"a-/-< aierra'&l-(A-".1*- V*n.iLr gleian 4 xl./.t "n fy- ,jlltl".4tl^L-,' - l-l-*a-4ts; '*lrlct 4y")ii' B-.. lfz&c 3'lz.Ra.e, Ct,r-k '?"*utCf,l PF;,atwh sl*lz> k t,ult - z-rl, (R..r. 0,,1L j'^ l<t t<\ tlic 4.<l--D t-<, ,<< ,|tLl,n 1.A 6,o Burss 7ltzlb,R;i R a'- 9or* 1/lqb,1.1 K c, f ur,iz Gallery One Data to support Evidence for lodging Tax Committee 12 Mailind List 2016 2016 2017 2017 2018 2018 20t9 2019 9.15.20 9.15.20 Kiftilas Corrnlv 64o/o 2060 640/.2324 64o/o 2588 6s%29t2 2528 s8% Outside Kittitas Countv 2go/o 911 2ao/"1006 28% 1121 260/o 14 1359 3L"/o Out of State 8o/o 232 ao/.299 ts'%341 9%L406 469 11% Facebook Likes (stats toD 241 1853 )162 u.5% incr6ase 2529 2857 3264 22Yoincrease Kittitas Countv 430/6 807 430/^93'42uk 1069 43 1229 r296 6r% Outside Kittilas Countv 510/"c59 51o/o 1'lo2 4 lu/o 1198 47 L34?75r 36% Out of Stale/ Countru 60/0 119 60 130 10%262 10 287 64 3% MembeE 507 538 Kiititas Countv 770/"370 810/"357 81o/o 402 82%447 413 78% Olrlside Kittites Cor htv 21o/o 98 1Ao/o 7A 160k 81 L6/o 86 110 2L% Out of State/ Countru 20/.8 50/")1 3V.14 2%11 7 Website Visits from top 24 locations 9707 9582 Kittitas Countv 4Ao/o 7326 420/d 77AO 44o/o 44L4 50 4875 4903 57% Outside Kittitas Countv 420/" ^ao/" 8832 3I"k 3677 39 3767 3743 39% Out of State 100/"1455 1|J0/"1430 1go/n 1936 Lt LO64 936 ro% Arneft Muldrow auryov ovsr I wk Kittitas County 490/0 Outside Kittiias Countv 380/6 C)ut of State/ Countru 13o/o Vlsltor Suruev 8lt9- eltoltg 375 e15- el23l20 Kittitas Countv 60%227 r25 60% Oulsidd Killilrs Cdrnlv 30%108 73 35% Out of State/ Countru LMo 40 LT 5/o Web stats age age 25% 25-34 18%35-55 2020 20t9 2018 2017 2016 2015 20t4 2013 Visits To Gallery One tbd 25732 24955 29302 2s480 22L57 20635 L6767 9t25t20 2021- Draft Exhibits & Events at Gallery One h Lnr^ /U-r&-, IX/.\r. /&\/&, March/ April National Call for "Signs of the Time"May-June Lisa Myers Bulmash - Never the Same Book Twice t Aug/Sept Erian Kooser - Everyone Loves o Parade 1 January - February Annual Members' Exhibition s1 -ilw w ,ffi ST ffi ffi ;:l ffi JulY Kittitas County Open Show 9125120 t*= $ ll ffi#ll DRTWBOY creative Octo er Drew Boy Creatjve - Terresttial curated by Dovin Diaz November & December Annual Holiday Exhibition EVENTS Soup Line: TBD Outdoor Studio Tours: July Wine Tastingi July Paint Ellensburg: September Pecha Kucha:4x Artists in Action: 12x 2 Exhibit "B" Guidelines and Requirements for Expenditure Reimbursements from Lodging Tax Section 1. Branding Contractors who have been approved to utilize grant awards for advertising expenditures must incorporate Kittitas County and the appropriate City of Cle Elum, Ellensburg, or Roslyn tourism information as follows: A. Websites and Social Media Sites must include the County's and appropriate City's tourism website logo with an operational link to the site(s). The logo must be displayed on the contractor's home page, it must be sized no smaller than% inch in height, and must be surrounded by appropriate white space to allow easy recognition and legibility. Contractors shall not change the lbgo(s) in color or appearance. B. Print Advertisins and Online Displav Advertising of all types ( including but not limited to newspaper, periodicals, flyers, posters, billboards, direct mail, e-newsletters, third-party websites, streaming displays, etc.) must include the County's and appropriate City's tourism website logo. The logo must be sized no smaller than% inch in height, and must be surrounded by appropriate white space to allow easy recognition and legibility. Contractors shall not change the logo(s) in color or appearance. C. Video Advertisine of all types (including but not limited to television, online, electronic kiosks, motion billboards, etc.) must include the County's and appropriate City's tourism website logo. The logo must be sized no smaller than% inch in height, and must be surrounded by appropriate white space to allow easy recognition and legibility. Contractors shall not change the logo(s) in color or appearance. All logos and website information may be obtained by contacting the Director of Tourism, Kittitas County Chamber of Commerce. Section 2. Advertising Reimbursements Contractors seeking reimbursement from Lodging Tax Funds for advertising expenditures must adhere to the following guidelines and requirements for each type of advertising media utilized. A. Print Advertisins: 1. Print advertising placed with any media provider which operates exclusively outside of Kittitas County may be reimbursed al100Yo of the cost, including any production costs. To operate exclusively outside of Kittitas County, the provider must not be physically located in the County and/or not distribute any media within the County. 2. Print advertising placed with any media provider which operates inside Kittitas County may be reimbursed as follows: a. For date-specific events, advertising the day of the event and up to 1-0 days prior to the event may be reimbursed atIOO% of the cost, including any production costs. b. For seasonal or year-round events , or for date-specific events outside of the time- frame in Section 2 A, (2)(al above, advertising reimbursement requests must include a statement from the media provider specifying the percentage distribution to areas outside of Kittitas County. Reimbursements will be allowed for the amount distributed outside of Kittitas County, including any production costs. B. Television Advertising: L. Television advertising placed with any media provider outside the Yakima/Kittitas DMA will be reimbursed at 100% of the cost, including any production cost. 2. Television advertising placed with any media provider inside the Yakima /Kittitas DMA will be reimbursed as follows: a. For date-specific events, advertising the day of the event and up to 7 days prior to the event may be reimbursed attOO% of the cost, including any production costs. b. For seasonal or year-round events , or for date-specific events outside of the time- frame in Section 28,2(a) above, advertising may be reimbursed atthe rate of 70%of the total cost, including any production costs. C. Online Advertising: 1. Online advertising and promotion may be reimbursed at 100% of the cost, including any production cost. 2. Streamed media (radio, television, other) requests for reimbursement must include a statement from the media provider specifying the percentage of recipients which are outside of Kittitas County. Reimbursements will be allowed for the percentage distributed outside of Kittitas County, including any production costs. D.D Mail: t. Direct mail advertising may be reimbursed at 100% of the cost, including any production cost, for each item mailed or shipped to a destination outside of Kittitas County. ln order to receive reimbursement, a list of the addresses and a signed statement from the contractor that the list is accurate, or other proof of delivery, must be provided along with other required documentation. E.F t. Flyers or posters which are placed outside of Kittitas County may be reimbursed at L00% of thecost,includinganyproductioncost. lnordertoreceivereimbursement,alistofthe locations where flyers or posters were posted outside of Kittitas County, a signed statement from the contractor that the list is accurate and a copy of the poster/flyer must be provided along with other required documentation. 2. Banners which are placed inside of Kittitas County may be reimbursed atIOO% of the cost, including any production costs. ln order to receive reimbursement, the banner cannot list a specified date or location. Request can only be made one time. 3. Signage (site layout use only) which are placed inside of the venue/facility of the event may be reimbursed at 100% of the cost, including any production costs. ln order to receive reimbursement, the signage cannot list specified date or location. Request can only be made one time. (i.e. ADA Parking/Parking, Loading Zone, Evacuation Route, Bathrooms, and Stage locations) F. Radio Advertisins t. Radio advertising placed with any media provider located outside of Kittitas County may be reimbursed atLOO% of the cost, including any production cost. 2. Radio advertising placed with any media provider located inside of Kittitas County may be reimbursed as follows: a. For date-specific events, advertising the day of the event and up to 7 days prior to the event may be reimbursed atIOO% of the cost, including any production cost. b. For seasonal or year-round events, or for date-specific events outside of the time- frame in Section 2 F,2(al above, advertising may be reimbursed at the rate of 30% of the total cost, including any production costs. G. Ooeration Reimbursement: 1. Operation costs may be reimbursed LOO% of the paid invoice cost. ln order to receive reimbursement operations invoice must an approved cost from the Consolidated Lodging Tax committee members list. lnvoice provided must include notation of payment with proof of payment. 2. Mileage reimbursements that are outside of 50 miles of Kittitas County may be reimbursed att00% of cost. ln order to receive reimbursement, a signed statement from the receiver along with other required documentation. Mileage reimbursement subject to IRS mileage reimbursement rates which may change annually. 3. ltems not eligible for reimbursement: a. Salaries of employees b. Capitol purchases- any item with 3+ years life and over 55,000. c. Licenses, permits, insurance, or credit card fees