HomeMy WebLinkAboutLT-2020-006LT-2020-006-KITTITAS COUNTY HISTORICAL SOCIETY, INC.
2020 LODGING TAX SERVICES AGREEMENT
BETWEEN KITTITAS COUNTY AND KITTITAS COUNTY HISTORICAL SOCIETY, INC.
This Contract, effective January 1, 2020 is made and entered into by and between KITTITAS
COUNTY ("County"), acting as agent for and on behalf of the City of Ellensburg, a Washington
municipal corporation ("City"), a subdivision of the State of Washington, and KITTITAS COUNTY
HISTORICAL SOCIETY, INC. ("Contractor") for the 2020 KCHS Annual Advertising ("Event").
WHEREAS, the purpose of this Agreement is to provide for activities and expenditures
designed to increase tourism,
NOW THEREFORE, in consideration of the terms and conditions contained herein, or
attached and incorporated and made a part hereof, the County and the Contractor mutually agree
as follows:
Section 1. Scope of Work.
a. Contractor shall provide the services and staff described in its Application for Lodging Tax
Funds submitted to the Lodging Tax Advisory Committee, attached hereto as Exhibit "A"
which is attached hereto and incorporated herein by this reference.
b. Except as otherwise specifically provided in this Agreement, Contractor shall furnish the
following as required to perform the services, described in Paragraph (a) above, in
accordance with this Agreement: Personnel, labor and supervision; technical, professional
and other services. All such services, property and other items furnished or required to be
furnished, together with all other obligations performed, or required to be performed, by
Contractor under this Agreement are collectively referred to herein as "Services."
c. Contractor shall commence, perform and complete such Services in accordance with Exhibit
"B" which is attached hereto and incorporated herein by this reference.
Section 2. Payment.
a. As full compensation for satisfactory performance of the Contractor's Services, the County
agrees to pay Contractor the sum of eight thousand five hundred dollars ($8,500) (City of
Ellensburg lodging tax funding).
b. Additional payment terms: The County will make payment to the Contractor only on a
reimbursement basis, as receipts/invoices for any items including marketing and/or
advertising are submitted to the County, not to exceed the sum of eight thousand five
hundred dollars ($8,500) (City of Ellensburg lodging tax funding).
c. Services/Expenses that are reimbursed must be dated during the current year and final date
to submit reimbursements requests is January 15, 2021 after this date funds lapse.
d. Requests for reimbursements must be submitted to:
Kittitas County Auditor
Attn: Auditor's Accounting
2020 County Lodging Tax Funding Agreement Page 1
LT-2020-006-KITTITAS COUNTY HISTORICAL SOCIETY, INC.
205 West 5th Ave — Suite 105
Ellensburg, WA 98926
audita rsaccounting(Tco. kittita s.wa.us
e. Reporting requirements of your events will be required on prescribed forms from the
County Auditor.
f. Contractor is eligible to claim reimbursement for the following items and amounts only:
• Marketing Only:
o Online Advertising
o Website Updates
g. Contractor is not eligible to claim reimbursement for any items not listed in Section 2 (f) and
is further expressly denied funding for the following items as requested in the application as
defined in Section 1(a): No Genesis Management Fee.
h. Contractors requesting reimbursement for event -specific expenses shall submit all claims as
no more than two reimbursement requests with supporting documentation at the
conclusion of the event.
I. Contractors must complete the Lodging Tax Reimbursement online training course provided
by the County Auditor's office prior to filing reimbursement claim. Requests for
reimbursement will not be accepted by the County Auditor prior to the training being
completed. The training may be found online at the Kittitas County Auditor's website at the
following address: http://www.co.kittitas.wa.us/auditor/default.aspx
Section 3. Performance by Contractor.
a. Contractor shall not (by contract, operation of law or otherwise) delegate or subcontract
performance of any Services to any other person or entity without the prior written consent
of the County and City. Any such delegation or subcontracting without the County's or
City's prior written consent shall be voidable at the County's or City's option.
b. Contractor shall at all times be an independent contractor and not an agent or representa-
tive of the County or City with regard to performing the Services. Contractor shall not
represent that it is, or hold itself out as, an agent or representative of the County or City. In
no event shall Contractor be authorized to enter into any Agreement or undertaking for or
on behalf of the County or City. It is understood that the Contractor and the Contractor's
staff and employees are not employees of the County or City and are not, therefore, entitled
to any benefits provided employees of the County or City.
c. Contractor shall comply with all applicable laws, ordinances, rules, regulations, orders,
licenses, permits, and other requirements, now or hereafter in effect, of any governmental
authority (including, but not limited to, such requirements as may be imposed upon the
County and applicable to Services). Contractor shall furnish such documents as may be
required to effect or evidence such compliance. All laws, ordinances, rules, and orders
required to be incorporated into agreements of this character are incorporated into this
2020 County Lodging Tax Funding Agreement Page 2
LT-2020-006-KITTITAS COUNTY HISTORICAL SOCIETY, INC.
Agreement by this reference. Contractor agrees to obtain all required licenses and permits,
and further agrees to keep them in full force and effect during the term of this Agreement.
d. The County and the Contractor agree that in fulfilling the terms and conditions of this
Agreement neither shall discriminate on the basis of race, creed, color, national origin, age,
sex, marital status, or the presence of a physical, sensory, mental disability or any other
protected status recognized under local, state or federal law.
e. The Services shall at all times be subject to inspection by and approval of the County or City,
but the County's or City's making (or failure or delay in making) such inspection or approval
shall not relieve Contractor of its responsibility to perform the Services in accord with this
Agreement, notwithstanding the County's or City's knowledge of defective or non-
complying performance, or the substantiality or ease of discovering the same. Contractor
shall provide the County or City with sufficient, safe, and proper facilities and equipment for
such inspection and free access to such facilities.
f. This contract is subject to review by any Federal or State auditor. Contractor shall promptly
furnish the County or City, or their designee, or such Federal or State auditor with such
information related to the Services as may be requested by the applicable governmental
entity. Contractor shall preserve and maintain all financial records and records relating to
performance of Services under this Agreement for six (6) years after contract termination.
For such duration after the County or City makes final payment of compensation due
hereunder, Contractor shall provide the County or City access to (and the County or City
shall have the right to examine, audit and copy, with or without notice) all of Contractor's
books, documents, papers and records related to the Services or this Agreement.
g. Contractor understands and acknowledges that Contractor is solely responsible for its own
reporting and accounting of all state, federal, social security, and local taxes, of every nature,
arising from Contractor's performance of this Agreement. All compensation received by the
Contractor will be reported to the Internal Revenue Service at the end of the calendar year in
accord with the applicable IRS regulations.
Section 4. Release, Indemnity, and Hold Harmless.
The County or City assumes no liability for the Contractor's actions under this Agreement.
Contractor releases and shall defend, indemnify, and hold harmless the County and the City, their
officers and employees, agents, representatives, attorneys and/or volunteers, from and against all
claims, costs, liabilities, damages, and expenses, (including, but not limited to, reasonable attorney
fees) which arise or may arise or be alleged to arise out of or by reason of this Agreement
including:
• Any fault, negligence, strict liability or product liability of Contractor in connection with the
Services for this Agreement;
Any lien asserted upon any property of the County or City in connection with the Services
for this Agreement;
• Any failure of Contractor, or of the Services, to comply with any applicable law, ordinance,
rule, regulation, order, license, permit and other requirement, now or hereafter in effect, of
2020 County Lodging Tax Funding Agreement Page 3
LT-2020-006-KITTITAS COUNTY HISTORICAL SOCIETY, INC.
any governmental authority; or
• Any breach of or default under this Agreement by Contractor.
Section S. Compliance with Public Records Law.
a. In compliance with Washington's public records law, the County will retain copies of any
documents associated with this Agreement, which may be required by law unless legally
exempt from such retention, for any applicable legally required retention period.
b. In the event a public records request is made to the County or City for documents created in
relation to this Agreement, should legal uncertainty arise regarding the disclosability of any
documents under federal or state public records laws, the County or City shall provide
notice to Contractor pursuant to Washington's public records act, chapter 42.56 RCW, to
allow Contractor to seek a court injunction.
c. The County or City specifically shall not be liable to Contractor for the County's or City's
release under public records laws of any documents not otherwise exempt from disclosure
by trademark, copyright or other law.
Section 6. Industrial Insurance Waiver.
With respect to performance of this Agreement and as to any claims against the County or City, their
Additional Insureds, officers, agents and employees, the Contractor expressly waives its immunity
under Title 51 of the Revised Code of Washington, the Industrial Insurance Act, for injuries to
Contractor's employees and agrees that the obligations to indemnify, defend and hold harmless
provided in this Agreement extend to any claim brought by or on behalf of any employee of the
Contractor. This waiver is mutually negotiated by the parties to this Agreement.
Section 7. Insurance and Endorsements.
a. The County may require through a request in writing that the Contractor provide the County
with a certificate, binder, or policy of liability insurance, acceptable to the County in an
amount specified by the County.
b. Such liability insurance shall be such as will protect Contractor, its employees, agents and
representatives, from all claims, losses, harm, costs, liabilities, damages and expenses
arising out of personal injury (including death) or property damage that may result from
performance of the Services or this Agreement, whether such performance is by Contractor
or any of its employees, agents or representatives.
c. Should the County require such liability insurance, the Contractor agrees to provide proof of
insurance prior to commencing performance of this Agreement.
d. Copies of the County's written request and the insurance documents provided by Contractor
shall be attached to this Agreement and by this reference will be made part hereof.
2020 County Lodging Tax Funding Agreement Page 4
LT-2020-006-KITTITAS COUNTY HISTORICAL SOCIETY, INC.
e. Where insurance is requested by the County, all liability insurance policies shall be endorsed
to include the County and City as Additional Insureds and shall stipulate that the insurance
afforded by the policies shall be primary insurance, and that any insurance, self-insured
retention, deductibles, or risk retention trusts maintained or participated in by the Parties
shall be excess and not contributory to any other insurance or self-insurance maintained by
the County or City. Contractor shall furnish the County a certificate of insurance with
Endorsement as evidence that the required policies are in full force and effect.
Section 8. Termination.
The County may, by written notice thereof to Contractor, terminate this Agreement as to all or any
portion of the Services not yet performed, whether or not Contractor is in breach or default. Upon
receiving such notice of termination, Contractor shall, except as otherwise directed by the County,
immediately stop performing the Services to the extent specified in the notice. In the event the
County terminates the Contractor's Services, the Contractor is obligated and hereby agrees to
refund to the County all monies paid for Services not yet rendered by the Contractor, if any, as of
the date of the notice of termination.
Section 9. Miscellaneous.
The City is not a party to this Agreement but is an intended third -party beneficiary of this
Agreement and to the extent set forth herein certain of its provisions are for the benefit of
the City and are enforceable by City in its own name and capacity as a Washington municipal
corporation.
b. Contractor shall not (by contract, operation of law or otherwise) assign this Agreement or
any right or interest in this Agreement without the County's prior written consent.
c. This Agreement embodies the entire Agreement between the County and Contractor, and
supersedes any and all prior oral or written communications, proposals, conditions, promises,
representations, or understandings regarding the Services. No change, amendment or
modification of any provision of this Agreement shall be valid unless set forth in a written
amendment to the Agreement signed by both parties.
Notice for any purpose under this Agreement, except service of process, shall be given by
the Contractor to the Kittitas County Commissioners and the Kittitas County Auditor, 205 W 5th
Ave. Ellensburg, WA 98926. For all purposes under this Agreement, any notice by the County
to the Contractor shall be given to the Contractor's address provided on the signature page.
Notice may be given by delivery or by depositing in the U.S. Mail, first class, postage prepaid,
certified mail, return receipt requested.
e. The section and paragraph headings of this Agreement are for reference convenience only
and are not intended to restrict, affect or be of any weight in interpreting or construing the
provisions of such sections or paragraphs.
2020 County Lodging Tax Funding Agreement Page 5
LT-2020-006-KITTITAS COUNTY HISTORICAL SOCIETY, INC.
f. This Agreement may be executed in one or more counterparts and by facsimile, each of
which will be deemed an original, but all of which together will constitute one and the same
instrument.
g. Contractor warrants to the County that the individual signing on Contractor's behalf has the
requisite power and authority to enter into and to perform Contractor's obligations under
this Agreement. Contractor further warrants to the County that Contractor has made no
misrepresentation or misleading statement in connection with this Agreement, and is not in
violation of any applicable law, ordinance, or regulation the consequence of which will or
may materially affect Contractor's ability to perform its obligations under this Agreement.
h. If any term or condition of this Agreement or the application thereof to any person(s) or
circumstances is held invalid, such invalidity shall not affect the other terms, conditions or
applications which can be given effect without the invalid term, condition or application. To
this end, the terms and conditions of this Agreement are declared severable.
L The exclusive venue for any action brought to enforce this Agreement or any of its terms
shall be in Kittitas County, State of Washington.
KITTITAS COUNTY
BOARD OF
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2020 County Lodging Tax Funding Agreement Page 6
CLTAC: Application for Lodging Tax Grant Funding
Grant Application Did you attend the Grant Application Workshop - 2019 hosted by the 14ttitas County Chamber of ConTrerce?
Workshop - 2019 * t: Yes
C, No
Submittal Instructions r�, Yes,
& General I have read and understand Subrrittal Instructions and General Information for the 2019 Lodging Tax Grant Funding
Information * R-ocess
You are strongly encouraged to compose your responses to the questions of this form with a desktop text
editor and save your work, then copy and paste the information into the form. You may also save a draft by selecting
the button at the bottom of this page. When you do this you will be logged out and must log back in to continue. In order
to save a draft you will need to provide an email address and a password. After completing the save draft, you will be
redirected to landing page containing a link to log back into the form. We suggest you save this link as a bookmark. The
link will also be sent to you in an email.
Organization Information
Name of Organization* Kittitas County Historical Society, Inc.
Organization Address*
Street Address
114 East Third Avenue
Address Line 2
Qty
Ellensburg
Rostal / Zip Code
98926
Website
http://www.kchm.org
Federal Tax ID #*
91-6037783
UBI # *
600-167-001
Organization is a:*
rj Government Entity
M 501(c)3
r; 501(c)4
r 501(c)6
CS Other
State / Rovince I Region
WA
Country
US
(Note: you must submit 501(c)3, 501(c)4, or 501(c)6 approval documentation.)
Click here to viewsample documents (redacted).
Upload Proof of irs letter.pdf
Organization Status Acceptable file formats include: JPG, FDF or TIFF.
Contact Information
First Name* Sadie
Last Name * Thayer
44.31 KB
EXHIBIT "A"
Phone Number* 509-925-3778
Email * sadie.thayer@kchm.org
Project or Event Information
Project/Event Name* KCHS Annual Advertising
J
Event Dates
Please provide any specific dates, or range of dates, on which your event or project will be held. You may add as many
dates or date ranges as necessary.
Event Dates
Start Dates * End Dates
1/1/2020 12/31 /2020
Project/Event Kittitas County
Location *
New or Ongoing r Ongoing Project/Event (More than four years in existence)
Project/Event?* (' New Project/Event (Four or fewer years in existence)
Amount of Funding $ 15000.00
Requested * If you selected "Ongoing Project/Event" above this amount nay not exceed 10% of the total expense budget of this
project.
Funding Request Max 19,580
Tourism Seasons* From the list below, what season will your project enhance tourisnP Select any which apply.
V Year-round (January - December)
r— Off Season (November - February)
r Shoulder Season (October or March - May)
i- High Season (June - September)
Application Questions: Part 1 �^
Please answer each question completely, in the order listed. Please include any supporting data within the
response narrative.
11 Project/Event Description
Please provide a description of your project/event and identify the specific tourism audience/market that your
organization will target with these funds. You must include an itemized list of exactly how any grant funds
awarded will be utilized.
Response 1: This project is designed to increase tourism, attendance, and historical awareness
ProjecVEvent by continuing to apply new and exciting promotions through social media marketing
Description * and website development regarding Kittitas County history. These funds will be
used wisely to continue a successful marketing and advertising campaign that was
unveiled in 2018 geared toward tourism and the primary mission of our Museum
through its events and activities.
As a result of previous support through the Lodging Tax Grant, we have been able
to fulfill expectations, increase attendance, and continue community outreach
through advertising and in-house activities. We introduced marketing in the
Seattle -Tacoma and Portland, Oregon, areas in 2018, reaching new audiences for
our events and activities. In 2019, we increased our demographics and frequency
in advertising, which saw a direct result reflected in our attendance and in our
guest log. In 2020, we would like to expand the frequency and reach of our
campaign to reach new audiences in the Greater Puget Sound area, which would
bring day-trippers and overnight visitors into Kittitas County.
Some of the funds will be utilized to inform individuals about our exhibits, including
themes on women's history, historical anniversaries, geological events, and more.
Many of these exhibits should directly draw individuals interested in historical topics
like Mt. St. Helens, the Suffrage Movement, and more. The exhibit schedule and
general programming connect to the new programming, as these are activities that
the Museum always has happening. These events also tie to activities happening in
the area, other area museums, historic sites, events, which all add experience and
exploration of the community to a visit, and are rotated monthly.
Funds will also be used to advertise our walking tours, lecture series, and special
events, along with website updates for these events.
2500 character limit
List of Intended Use of Funds*
$10869.57 Online Advertising
$1,630.43 Genesis Management Fee
$2,500.00 Website Updates
21 Projections of Increased Tourism
Please provide the following estimates of how any money received will result in increases in the number of people
traveling for business or pleasure on a trip:
1. Away from their place of residence or business and staying overnight in paid accommodations;
2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight;
3. or from another country or state outside of their place of residence or business.
You must provide the evidence utilized in determining your projections.
Response 2.1: 1. Away fromtheir place of residence or business and staying overnight in paid accorrrmdations;
Projection * By advertising in the Seattle/Tacoma, Portland, Oregon, and Eastern Washington
areas, we will draw travelers to and through Ellensburg and Kittitas County. We
know at present many of our guests are from outside of the Kittitas County area,
especially more than 50 miles away, as all major cities in the Pacific Coast region
are more than 50 miles away.
In a recent assessment of our register book, we found that between January 1 and
July 31 of 2019, 66% of our visitors who signed it were from areas more than 50
miles, totaling 556 visitors of an overall 841. Of these individuals, when inquired,
half had indicated they were staying overnight due to comments such as "heard
from the hotel' verbally or written. This is out of a current total of 4,248 people who
have visited the museum; with 3,230 attending for exhibit or general purpose.
Our Facebook page reflects primary visitation by individuals from 50+ miles,
including Portland, Oregon and the major Washington cities of Seattle, Tacoma,
Spokane, Portland, Kennewick, Vancouver, Everett, Moses Lake, and Port Orchard
all within the top 10 cities following our page.
We anticipate based on current numbers that visitation and overnight stays will
increase due to advertising in 2020. We have already had several individuals from
out of the area stay overnight as part of an evening lecture, or they came with the
Museum intended as their destination for research purposes and stayed overnight
as a result. We expect that as our activities increase, visitation and overnight stays
will increase as well.
We plan to roll out special deals with local hotels for upcoming events which then
gives an option for visitors to stay overnight. Visitors have indicated to us that
multiple venues on certain weekends justify them staying overnight. Many of these
events will add to existing events or create an opportunity to extend their stay in the
Ellensburg and Kittitas County area.
In similar activities polled throughout Washington, most guests stayed overnight,
attended other activities in and around their cities including food, shopping, and
other museums and historical sites.
Through this data, we can project that with targeted advertising to the Seattle -
Tacoma market and the areas of Portland, Oregon and Eastern Washington, we
can see an increase in overnight stays and longer visits to our community.
2500 character lirrit
Response 2.1; In a recent assessment of our register book, we found that between January 1 and
Evidence* July 31 of 2019, 66% of our visitors who signed it were from areas more than 50
miles, totaling 556 visitors of an overall 841. Of these individuals, when inquired,
half had indicated they were staying overnight due to comments such as "heard
from the hotel' verbally or written. This is out of a current total of 4,248 people who
have visited the museum; with 3,230 attending for exhibit or general purpose.
Most of these individuals inquired about other activities in and around Ellensburg
and Kittitas County, such as food, shopping, educational offerings, other museums
and historical sites. Of these, we are certain that at least 50% will purchase meals,
gas, gifts, and more while passing through Kittitas County. Guests to the museum
have identified they come from locations outside Kittitas County and the state of
Washington. We also direct visitors to local attractions in and around Kittitas
County and Ellensburg, such as museums, historic sites, recreational opportunities
and more.
Our Facebook page reflects primary visitation by individuals from 50+ miles,
including Portland, Oregon and the major Washington cities of Seattle, Tacoma,
Spokane, Portland, Kennewick, Vancouver, Everett, Moses Lake, and Port Orchard
all within the top 10 cities following our page.
We have been collecting data from individuals who sign up for our tours through
our website including zip codes and email addresses. These individuals also
receive a questionnaire which asks about the event, their experience, and
questions such as length of stay, place of stay, etc. This will continue as long as we
have the Walking Tour program.
We have received commitment from some of our organizations that meet at the
museum that the attendees Wil be staying in the area overnight. We have
commitment from 4 of our upcoming presenters for hotel stays (1 night each), and
one Museum Association group (totaling 8 nights). We have also had an additional
individuals stay in Ellensburg solely to visit the Museum and its events (16 stays).
As we are an add-on to many experiences, we have found that while we do not
directly generate a high number of stays, we add to the stay and most will stay an
extra night to take part of an event.
2500 character lirrit
Response 2.2: 2.To a place frfty "iles or more away from their Oace of residence or business for the day or staying overnight;
Projection * By targeting our marketing to the Seattle/Tacoma, Portland, Oregon, and Eastern
Washington areas, we will reach a market that is already predisposed to driving for
more than 50 miles or staying overnight. 66% of our current visitors have identified
themselves through our register book. These individuals are seeking either a day
or overnight experience in and around Ellensburg and Kittitas County.
Our evening lecture series and walking tours already draw many individuals from
the 50+ miles demographic, visiting for the event and then returning home or
staying overnight depending on specific interest. We currently have had a
response of individuals attending from the Tri -Cities, Moses Lake, Port Orchard,
Kent, and Issaquah beyond those from Kittitas County. In most cases, most had
heard about the lectures from social media marketing and promotion.
We anticipate with more lectures we will have more guests from the 50+ mile
distance. Two of the 2020 presenters are known to draw attendees from the Tri -
Cities, Northeast Oregon, and Spokane.
The walking tours have had registered guests from Tacoma, Federal Way,
Kennewick, Seattle, Everett, Sammamish, and Gig Harbor, Washington. While we
did not collect the information, we had a verbal exchange with an individual who
went on a free tour that he was from Ireland.
We anticipate based on current numbers that visitation and overnight stays will
increase due to advertising in 2019. We have already had several individuals from
out of the area stay overnight as part of a Haunted Legends walking tour or an
evening lecture, or they came with the Museum intended as their destination for
research purposes and stayed overnight as a result. We expect that as our
activities increase, visitation and overnight stays will increase as well.
We plan to roll out a special deal with local hotels for our upcoming events and
tours which then gives an option for visitors to stay overnight. Visitors have
indicated to us that multiple venues on certain weekends justify them staying
overnight. Many of these events will add to existing events or create an opportunity
to extend their stay in the Ellensburg and Kittitas County area.
Additional events and activities, including new exhibits, have always proven to be of
interest to those looking to day -trip or overnight in Ellensburg and Kittitas County.
We are looking to promote exhibits between historical sites and museums in and
throughout Ellensburg and Kittitas County.
2500 character lirrit
Response 2.2: By revieWng our guest register and through verbal interaction with guests, we have
Evidence * found that 66% of our guests between January 1 and July 31, 2019 (556 of 841)
were from the 50+ mile range. We have found with the 2019 offerings that more
individuals WII visit for a day -trip or overnight trip from the 50+ mile distance.
Additionally, our reach has been predominately to those outside of the 50+ mile
distance, wth 44,548 of 63,141 total reached being from the 50+ mile
demographic.
We have ascertained the data from our register book that indicates lecture
attendees came from as far as the Tri -Cities, Issaquah, Longview, Moses Lake,
and Portland, OR beyond those from Kittitas County. In most cases, most had
heard about the lectures from social media marketing and promotion.
We anticipate with more lectures we WII have more guests from the 50+ mile
distance. Two of the 2020 presenters are known to draw attendees from the Tri -
Cities, Northeast Oregon, and Spokane. With the planned promotions, we expect
greater interest and visitation from the areas of Seattle -Tacoma, Portland, Oregon,
and Eastern Washington.
The walking tours have had registered guests from Hillhurst, Oak Harbor, Tacoma,
Federal Way, Kennewick, Seattle, Everett, East Wenatchee, Sammamish, and Gig
Harbor in Washington; Madison, South Dakota; and Honolulu, Hawaii. We expect
that by expanding the types of tours, including a 21 -and -over option, a living
history cemetery tour, and event promotion with other local walking tours, the tour
numbers will increase and drawfolks from more than 50 miles away.
Additional events and activities, including new exhibits, have always proven to be of
interest to those looking to day -trip or overnight in Ellensburg and Kittitas County.
We are looking to promote exhibits between historical sites and museums in and
throughout Ellensburg and Kittitas County as well as Central Washington. Exhibit
plans currently include a great partnership in 2020 with the other museums and
historic sites throughout Kittitas County.
2500 character lirrit
Response 2.3: 3. or fromanother country or state outside of their place of residence or business.
Projection * In 2018 and 2019, we increased the frequency of our advertising to the Portland,
Oregon area along with that of the Seattle -Tacoma and Eastern Washington areas.
While we plan to continue our advertising to these demographics through social
media, we have found that the current advertising has drawn visitors from other
states throughout the United States and those who are visiting from another
country.
Visitors from other states in the US make up a high percentage of our visitation.
Often a visitor is driving across the country and stopping through Ellensburg and
Kittitas County, and they will spend time in the community before continuing on
their way. However, a few are directly connected to business or family within the
area.
According to our guest register, we have found that 556 out of 841 guests signing
the guest register were from outside of the 50+ mile basis. Of these, 284 listed
another state or country as their origin. As this number aligns with the data from
2018, we anticipate that for 2020, it will remain the same or increase slightly as we
plan to increase advertising to the Portland, Oregon area.
We also anticipate that along with the expansion of our exhibits, events, and
activities, more advertising will draw more individuals from outside of Washington
State as well as internationally.
2500 character lirrit
Response 2.3: By reviewing our guest register and through verbal interaction with guests, we know
Evidence * that visitors come from outside of the state and internationally.
Of these, 5% of our guests between January 1 and July 31, 2019 have been
international visitors. We have had visitors from Australia, Brazil, Canada, China,
Croatia, Germany, Hong Kong, Indonesia, Ireland, Israel, Italy, Japan, Mexico,
Mongolia, the Netherlands, New Zealand, Saudi Arabia, Scotland, South Africa,
Switzerland, United Arab Emirates, the United Kingdom, and Zambia.
Visitors from other US States have totaled 44% of those who signed the guestbook
were from 50+ miles away. These states were Arkansas, California, Colorado,
Connecticut, Florida, Georgia, Hawaii, Idaho, Indiana, Louisiana, Massachusetts,
Maryland, Michigan, Minnesota, Montana, North Carolina, North Dakota, New
Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island,
South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont,
Wisconsin, and Wyoming.
While our advertising is directed toward the Seattle -Tacoma area market and
Eastern Washington, along with Portland, Oregon, social media marketing is wider
spread through organic posts and shares. By engaging those around the
community, word of mouth is spread about the museum making us a destination
instead of an add-on. Through also participating in local events and activities,
including having exhibits, we add a value to ongoing efforts and activities which
might draw people into the Museum or add to their experience.
2500 character limit
Application Questions: Part.2
31 Measuring Results
What tools will you use to measure your event's impact on tourism? Please be specific and provide examples. Include the
following information:
A. Is your project/event year-round or is it seasonal or date -specific? Go to definitions of terms.
B. What strategies will you employ to assure you are attracting tourists from at least 50 miles away?
C. What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your
event/project funding request?
Response 3: Mat tools will you use to rreasure your event's irrpact on tourisrn? Rease be specific and provide exarrples.
Measuring Results* The Kittitas County Historical Museum's project is year-round. We expect
advertising to draw individuals to Kittitas County from western Washington, with the
targeted demographics of more than 50 miles, including those in the Seattle -
Tacoma area, the Portland, Oregon region, and in Eastern Washington, the larger
municipalities of Spokane and the Tri -Cities.
We currently keep a daily count of visitors, and we compare the visitor count each
year to previous years to help us measure the success of our campaigns and
areas in need of improvement. The museum also has a register book that shows
the extent of our geographical draw and method of hearing about us. See the
attached two exhibit pages which show the daily count and register book.
Our social media accounts and website also have options to track insights and
demographic data. By comparing information from past years to the present
campaign, it will give us an understanding of whether the campaign is working. In
reviewing the 2019 campaign, advertising of lectures resulted in an average of
37% increase in attendance, and most had indicated they had learned about the
lecture online (through social media or the website).
Our website also collects information when individuals register for the walking tours.
We collect 2ip codes and email addresses, and send a survey upon the completion
of the event. The survey includes questions about their visit including where they
are from, if they stayed overnight in Kittitas County and where they stayed.
Most of our events and activities partner with organizations throughout Kittitas
County. Each aspect will direct individuals to partner organizations, like the Roslyn
Museum, Roslyn Cemetery, Olmstead Place State Park, the Carpenter House
Museum, and the Washington State Ski and Snowboard Museum, or will tie to local
events and anniversary dates. These events will help to draw visitors across Kittitas
County making it more of a tourist destination instead of a stop along the way.
2500 character lirrit
Response 3 A: A. Is your project/event year-round or is it seasonal or date -specific?
Measuring Results* t^ Year Round r Seasonal r) Date Specific
Your selection here should be supported by the dates you provided above, in the Roject or Event Information section.
Response 3 B: B. what strategies will you errploy to assure you are attracting tourists fromat least 50 roles away?
Measuring Results* We currently keep a daily count of visitors, and we compare the visitor count each
year to previous years to help give us an understanding of the success of our
campaigns and areas in need of improvement. The museum also has a register
book that shows the extent of our geographical draw and method of hearing about
us. We will contact those who leave their email addresses to complete a survey
relating to their recent visit. Information will include whether they stayed overnight
and if so, where they stayed.
Our social media accounts and website also have options to track insights and
demographic data. By comparing information from past years to the present
campaign, it will give us an understanding of whether the campaign is working. In
reviewing the 2019 campaign, advertising the lecture series resulted in an increase
in attendance by 37% overall, and most had indicated they had learned about the
lecture online (through social media or the website). Of the increased numbers,
15% were from 50+ miles.
Our website also collects information when individuals register for the walking tours.
We collect zip codes and email addresses, and send a survey upon the completion
of the event. The survey includes questions about their visit including where they
are from, if they stayed overnight in Kittitas County, and where they stayed.
By reviewing the data, we can ascertain that we are actively attracting tourists from
at least 50 miles away through our advertising.
2500 character lirrit
Response 3 C: C What strategies will you use to assist in marketing all of t4ttitas County as a tourist destination with your
Measuring Results* event/project funding request?
The Museum seeks funding to support advertising for general awareness of its
exhibit rotation, the lecture series, walking tours, and special events. The
advertising links our projects to ongoing projects and events in the county in order
to provide a wider audience.
The exhibits connect with places, people, events and activities throughout the
County. One event in 2020 is the "Women's History Month: Notable Women in
Kittitas County's Past" exhibit. This looks at various women throughout Kittitas
County, including all communities and all ethnic groups and cultures that have
been part of Kittitas County. It includes all groups and historical moments, past and
present. It incorporates our lecture series, walking tour program, other
organizations and partnerships. It also includes a secondary exhibit on Mary Ellen
Shoudy, the Mother of Ellensburg.
Another exhibit similarly is on the 40th anniversary of the eruption of Mt. St. Helens.
This tragic event tied the community together and impacted more than just one
area. It is still covered today and can be viewed upon local landscape. This will also
be reflected in the lecture series and through partnerships with the university and
area museums.
There are other events that are collaborated with throughout Ellensburg and
Kittitas County. For example, we partner with organizations like the Roslyn
Museum, the Roslyn-Ronald-Cle Bum Heritage Club to further develop our
cemetery projects and community connection. We also try to include information in
our exhibits about other displays, like with Cie Elum or Vantage to direct visitors to
those museums or areas for more information.
Our Lecture Series includes presentations on various aspects of Kittitas County
history, such as geology, Native American history, and interesting tidbits of local
lore and legend. Presenters encourage the participants to visit locations
throughout the County, and brochures are provided to further encourage visitors
and event attendees.
The Walking Tours also highlight community history. Often the tour guides discuss
the surrounding communities, and we provide copies of self -guided walking tour
maps for Cie Bum and Roslyn Cemetery for those who participate. We also
correlate information in Ellensburg to that of its neighboring communities, such as
our Haunted Legends discuss Thorp and Roslyn.
We also share posts on social media, highlighting and promoting local exhibits,
events, and activities help to further interest in Kittitas Co.
2500 character lirrit
Application Questions: Part 3
41 Collaboration
If your organization collaborates or has created partnerships with other organizations, groups, or other
events, how is this accomplished?
Collaboration * Throughout the year, the KCHM hosts special exhibits, programs, and events to
promote the topic of a particular exhibit. We work with local businesses and other
non -profits to co -market these events which increase exposure for both parties. In
the past and present, we have sought assistance with the Kittitas County Chamber
of Commerce, which has been beneficial. Through co -sponsoring events, having a
booth, etc., we have increased our presence at events throughout Kittitas County.
We expect to continue expanding our community presence in 2020.
We partner with organizations to provide exhibits, information, or provide
involvement that helps to enhance community events. A few of those are:
Spirit of the West Cowboy Gathering: An exhibit on cowboy culture;
Jazz in the Valley: Exhibit on local music history plus a children's craft activity;
Cruisin' for Hospice Car Show. Provide antique cars for display;
Ellensburg Rodeo/Kittitas County Fair: Exhibit on event history and provide
historical photos and information for display at the event;
Ellensburg Film Festival: Venue for movie showings;
Moments to Remember: An annual exhibit that focuses on an aspect of local
nostalgia; and
Puget Sound Energy Wild Horse Wind Farm: Items loaned for annual display and
partnership for the annual Ellensburg Rodeo Parade.
Walking Tours: Partnership with Gallery One Visual Arts Center, Ellensburg
Downtown Association, Haunting Ellensburg, and more, to provide themed walking
tours in and around Ellensburg.
We also serve as a resource for historical artifacts, photographs, and information
for events such as new businesses, local events, individuals doing research, and
more. We also provide space for events and hosting teacher -training activities for
statewide organizations.
We also partner with other organizations through our exhibits and programming,
such as the Roslyn Museum, the Northern Kittitas County Historical Society
(Carpenter House Museum and Cle Elum Telephone Museum), Thorp Mill, the
Cascade Association of Museums and History, the Washington Museum
Association, and other local and regional events.
Our annual Lecture Series is made possible through collaboration with the
Humanities Washington Speakers Bureau and potential partnerships with a number
of local and regional groups, such as Central Washington University, the Mountains
to Sound Greenway, and more.
2500 character limit
51 Future Plans
Please explain what plans exist to allow this project to become self-sustaining. Include any plans for ticket
sales, event sponsors, and other cost -recovery models.
Future Plans* The Kittitas County Historical Museum has plans to make this program self-
sustaining.
Due to the success of the advertising, the Museum's Board of Directors has
become educated about the rate of return of the advertising investment and
maintains a budget line of $2,500 to match any advertising or reach alternative
markets.
We have received an increased rate of donations to the museum as a result of
increased visitation to the museum, which we attribute to the current advertising
campaign. We have also increased our membership program in which the fees go
towards funding events, activities, and programs.
Walking Tours:
With the success of the walking tour program, we are developing the tour program
into some free tour opportunities while some would be at cost.
Anticipated models forecast offer the following for planned income and expense
Tour projected gross income:
8 tours x 15 people per tour x $10 per person = $1,200 income. This may be
adjusted depending on specific tour or event but reflects an average offering.
Tour projected expense:
8 tours x 15 people per tour x $5 per person fee tour -guide fee = $600 expense.
Depending on the specific tour, the expense may be adjusted. The Museum would
also incur all processing fees for credit-card transactions.
We are also planning a 21 -and -over walking tour that will be packaged through a
local hotel and restaurant/bar. These would be $25 per person and would include a
drink at the end of the tour. The cost model currently looks at approximately $1,250
in gross income. Expenses are being researched as we reach out to partner
organizations and hotels.
Additional tours are available at a cost of $10 per person with a minimum of 5
people, and would have reflective expenses as listed above. We anticipate at least
2 private tours in 2020.
2500 character lirrit
Application Questions: Part 4
61 Additional Information
Provide any additional information which will assist the Lodging Tax Advisory Committee in evaluating your
project and its benefit to tourism.
Additional Information The Kittitas County Historical Museum is a private, nonprofit charitable
organization. With only two paid staff and 17 volunteers, we plan to continue
building awareness of the museum, which will reflectively increase our further
sustainability.
In 2013, we embarked on a newadvertising campaign after having been denied
funding the previous year. Through the new program we saw a positive response
from visitors. Overall, we saw a consistent 25-28% increase in attendance yearly,
especially in our targeted market. Our museum attendance nearly doubled from
4,975 in 2013 to 8,697 in 2015, and while 2016 decreased in visitation to 7,359, it
was a higher annual visitation rate than previous years. In 2018, we ended the year
with 8,201 visitors.
Our Museum Monthly Attendance numbers continue to show multi-year highs in our
visitor attendance, and while we have had a slight decline as of July 31, 2019,
(showing only 4,248 overall visitors compared to 4,397 in 2018), we expect by
year's end we will exceed the total number of 2018.
We have also had yearly increases in donations to the museum and gift shop sales
as a result of the increased visitation. Our donations are at 1,156% of the
anticipated amount for 2019, and we have already received 189% compared to last
year's amount. Gift shop sales are already exceeded the expected annual income
at a rate of 159%. We have invested more into the gift shop in 2019 which has in
turn increased sales. We plan to increase our offerings again for 2020, tying to
events and programming.
As another direct result of increased visitation, the museum has experimented with
its hours to meet the needs of the community. For example, the Museum was open
for 3 Sundays this year to coincide with major events (Spirit of the West, Jazz in the
Valley, and the Kittitas County Fair/Ellensburg Rodeo). These openings have
resulted in increased visitation to the museum as a whole, with an audience that
often has never had the opportunity to visit previously due to timing. This is the
third year we have done this, and we have had more visitors overall than the
previous year: 116 versus 85. Most visitors had not been in our museum before
and took the opportunity of the special hours to visit.
We also provide an evening venue for events and meetings. Further hour changes
are being discussed for 2020 to coincide with more events, including Girls Night
Out, Buskers in the Burg, and more, in addition to taking a more visible presence in
the com
2500 character lirrit
Supporting Documents You rray upload any supporting docurrents such as graphs, irrages, diagrarrs, rrarketing rraterials, etc.
Application Questions - Working Doc.pdf 144.54KB
You are allowed to subn it up to 3 single page (1.15 Letter) docurrents in JFG, FDF or TIFF forrrat
71 Previous Lodging Tax Grant Information
Previous Years Has your event received Lodging Tax funds in previous years?
Awarded Lodging Tax r No, this eventlproject has not previously received Lodging Tax Funding.
Grants* ; Yes, 1 yearpre�lous
C Yes, 2 years previous
C Yes, 3 or more years previous
How many participants and spectators attended last year's activity and/or will attend
this year?
Prior Year * Projected
8,201 9,000
How many days did/will your event occur?
Prior Year * Projected *
365 365
How many paid overnight stays were and/or will be booked as a result of your
project/event?
Prior Year* Projected *
95 150
Paid Overnights' Data Support
Explain how the room nights data above from the prior year was collected and how the projection for the next year is
derived. (For example, if there was a survey conducted for the prior year, explain the methodology. For the projections,
Mat are they based upon and how is that basis justified?)
Prior Year Paid While hard to quantify, we confirmed reservations and stays as a result of events
Overnight's Stay hosted by the museum (lecture series), along with researchers and groups that use
Response* the museum. These numbers have been confirmed via email and through hotel
rooms reserved for the lecture series by the museum. We confirmed stays by four
individuals (4 nights), 2 lecturers plus one guest (3 nights), and an anticipated
group of 20 individuals (1 night per each = 20 nights). We have also had a series
of teaching events and activities that have contributed stays by five individuals (5
nights).
We anticipate a greater overnight hotel stay rate in 2020 due to a vide variety of
planned events and activities. It is our expectation that the Museum also serves as
an added benefit to someone's stay, so it may not create the initial hotel room
reservation but may add one or two nights stay on an existing one.
2500 character limit.
Prior Year Paid In addition to field above, you rray upload the evidence to support the prior years' roomnight inforrration.
Overnight Stay Data You may upload up to three single pages (US Letter), of information, V you a single rrulti-page docurrent, only the first
three pages will be considered. The following forrrats, w ill be accepted: JFG, FDF or TIFF
Application Questions: Part 5
81 Funding
Does your organization have, or have you applied for, grant funding from other sources? If not, why not? If yes, please
list the funding you have for the project, including any volunteer and in-kind sources in Question 91 Project Budget
Overview.
Funding sources and amounts which have not yet been secured will be listed separately, in the field(s) directly below.
Finally, what changes would occur if the project couldn't be funded?
Other Funding * Does your organization have, or have you applied for funding from other sources?
G Yes r No
Funding for which you have applied but not yet secured
Funding Source
Amount
Funding Shortfalls* What changes would occur if the project couldn't be funded?
If not funded, we would adjust our plans to reflect the decreased budget. With the
Museum's budgeted amount of $2,500, we would allocate funding toward social
media advertising but would reduce the anticipated market or frequency of the
advertising.
2500 character lirrit.
Matching Funds 156.13
Percentage %
This field will auto fill with the correct percentage based on your input to budget section below.
91 Project Budget Overview
Please complete budget for this project/proposal. If your agency operates independently of this project application it may
not be necessary to submit the entire agency budget. You must submit a budget which specifically pertains to the
project/event for which you are requesting funding and adheres to the basic budget format shown below.
The budget must include anticipated revenues, expenditures, and any potential profit or loss. For projects/events which
are ongoing for more than one (1) year, please also submit actuals from the previous three (3) years of operations
(need not be consecutive) for the project/proposal if applicable.
For any claimed in-kind contributions valued at $500 or more and related to marketing/advertising, you must
submit verifying documentation which assures the contribution will be provided. For instance, if you are
claiming in-kind contributions in the form of advertising match, a binding contract itemi2ing the matching value and
obligating each party must be provided.
ATTENTION: In an effort to allow an adequate level of flexibility for all applicants, not all fields in the budget portion are
required to be filled before this form is submitted, Providing all applicable data is your responsibility, failure to do
so will potentially jeopardize your application's chance for review.
Verification of In-kind For any claimed in-Idnd contributions valued at $50D or more and related to rrarketing/advertising, you must subrrit
Contributions verifying docurrentation which assures the contribution will be provided.
Budget Year
Edit if necessary 2017 2018 2019
I
Revenues From Consolidated Lodging Tax Grant
Past Actual 3 Past Actual 2 Past Actual 1
I
LTAC Grant $ 13,750.00 $ 8,000.00 $ 10,000.00
Funding
All Other Revenues
Account Name Past Actual 3 Past Actual 2 Past Actual 1
Museum Coffers $ 3500.00 $ 5809.01
In -Kind Contributions (except volunteerism)
Account Name Past Actual 3 Past Actual 2
$ 0.00 $ 0.00
$ 3750.03
Past Actual 1
$ 0.00
2020
Projected
$ 15,000.00
Projected
$ 23420.00
Projected
$ 0.00
ii
Contributions of Volunteer Time
Past Actual 3 Past Actual 2 Past Actual 1
Number of Hours
Calculated Value of $ 0.00
Projected Volunteer
Time
Past Actual 3 Past Actual 2 Past Actual 1
Revenue Totals $ 17250.00 $ 13809.01 $ 13750.03
Expenses
Account Name
Advertising
Expense Totals
Profit & Loss
Projected
0
Projected
$ 38420.0
Past Actual 3
Past Actual 2
Past Actual 1
Projected
$ 138750.03
$ 14686.60
$ 16890.58
$ 19580.0
Past Actual 3
Past Actual 2
Past Actual 1
Projected
$ 138750.03
$ 14686.60
$ 16890.58
$ 19580.0
Past Actual 3 Past Actual 2
$ -121500.03 $ -877.59
Past Actual 1 Projected
$ -3140.55 $ 18840.0
Application Certification 11:�)
The applicant here certifies and affirms: 1. That it does not now, nor will it during the performance of any contract arising
from this application, unlawfully discriminate against any employee, applicant for employment, client, customer, or other
person who might benefit from said contract, by reason of age, race, color, ethnicity, sex, religion, military status, sexual
orientation, creed, place of birth, or disability; 2. That it will abide by all relevant local, state and federal laws and
regulations and; 3. That it has read the information contained in the Instructions on pages 1 and 2 and understands and
will comply with all provisions thereof.
Certified by: Sign
Name * Sadie Thayer
Applicant's Title * Museum Director
Internal Revenue Service
Director, Exempt Organizations
Date: October 18, 2001
KITTITAS COUNTY HISTORICAL SOCIETY INC
G J R & W
PO BOX 460
ELLENSBURG WA 98926-0460
Dear Sir or Madam:
Department of the Treasury
P.O. Box 2508
Cincinnati, Ohio 45201
Person to Contact-ID#:31-07326
Agent William C Jarvi
Contact Telephone Numbers:
877-829-5500 Phone
513-263-3756 FAX
Federal Identification Number:
91-6037783
This is in reference to your letter of May 11, 2001, requesting a
ruling regarding your qualification for status as an exempt operating
foundation as defined in section 4940(d)(2) of the Internal Revenue Code.
Our records indicate you were recognized.as exempt from federal
income tax under section 501(c)(3) of the Code effective September of 1974.
It was determined the organization was not a private foundation within the
meaning of Section 509(a) of the Code because it is an organization
described in Section 170(b)(1)(A)(vi) and 509(a). You have also been
determined to be a private operating foundation within the meaning of
section 4942(j)(3) of the Code as of January 1, 1996.
The information submitted indicates your governing body is broadly
representative of the general public as evidenced by the large number of
area residents of various occupations making up the Board. No Board
Members are disqualified persons.
Section 4940(a) of the Code provides for the imposition on each
exempt private foundation of an excise tax equal to 2 percent of the net
investment income of such foundation for the taxable year.
Section 4940(d)(1) of the Code provides no tax shall be imposed under
section 4940 on any private foundation which is an exempt operating
foundation for the taxable year.
Section 4940(d) of the Code was enacted pursuant to the Tax Reform
Act of 1984, 1984-3 C.B: (Vol. 1)1 (the "Act").
Section 4940(d)(2) of the Code provides the term "exempt operating
foundation" means with respect to any taxable year, any private foundation
if—
a. such foundation is
section 4942(j)(3);
b. such foundation has
taxable years;
an operating foundation (as defined in
been publicly supported for at least 10
Kittitas County Historical Museum
114 E Third Ave
Ellensburg, WA 98926
509.925.3778
www.kchm.org
The Kittitas County Historical Museum is a private, nonprofit charitable organization. With only
two paid staff and 17 volunteers, we plan to continue building awareness of the museum,
which will reflectively increase our further sustainability.
In 2013, we embarked on a new advertising campaign after having been denied funding the
previous year. Through the new program we saw a positive response from visitors. Overall, we
saw a consistent 25-28% increase in attendance yearly, especially in our targeted market. Our
museum attendance nearly doubled from 4,975 in 2013 to 8,697 in 2015, and while 2016
decreased in visitation to 7,359, it was a higher annual visitation rate than previous years. In
2018, we ended the year with 8,201 visitors.
Our Museum Monthly Attendance numbers continue to show multi-year highs in our visitor
attendance, and while we have had a slight decline as of July 31, 2019, (showing only 4,248
overall visitors compared to 4,397 in 2018), we expect by year's end we will exceed the total
number of 2018.
We have also had yearly increases in donations to the museum and gift shop sales as a result of
the increased visitation. Our donations are at 1,156% of the anticipated amount for 2019, and
we have already received 189% compared to last year's amount. Gift shop sales are already
exceeded the expected annual income at a rate of 159%. We have invested more into the gift
shop in 2019 which has in turn increased sales. We plan to increase our offerings again for
2020, tying to events and programming.
As another direct result of increased visitation, the museum has experimented with its hours to
meet the needs of the community. For example, the Museum was open for 3 Sundays this year
to coincide with major events (Spirit of the West, Jazz in the Valley, and the Kittitas County
Fair/Ellensburg Rodeo). These openings have resulted in increased visitation to the museum as
a whole, with an audience that often has never had the opportunity to visit previously due to
timing. This is the third year we have done this, and we have had more visitors overall than the
previous year: 116 versus 85. Most visitors had not been in our museum before and took the
opportunity of the special hours to visit.
We also provide an evening venue for events and meetings. Further hour changes are being
discussed for 2020 to coincide with more events, including Girls Night Out, Buskers in the Burg,
and more, in addition to taking a more visible presence in the community by hosting booths at
events throughout the County.
Kittitas County Historical Museum
114 E Third Ave
Ellensburg, WA 98926
509.925.3778
www.kchm.org
By continuing to build on a successful model, we plan to attract a new audience that has had an
increased interest in the Kittitas County Historical Museum, Ellensburg, and Kittitas County.
Through the months of June to August 2019, we have had a noticeable increase in visitors from
the Seattle -Tacoma area and the Portland area. Whether it was indicated in print or verbally,
we found that most of these visitors were day-trippers (-75%) with another destination, such as
Spokane or British Columbia. Others (-25%) were staying overnight in Ellensburg while
attending an event or activity and visiting the downtown. By advertising to these markets, we
are targeting a demographic already predisposed to visit the museum. These individuals are
already interested in history and are more apt to visit the museum and local attractions. By
producing the advertising, we will be able to add more information and an overall access and
view of the museum to the advertising which may attract more visitors.
With a program building on the success of social media marketing, we can increase visits to the
museum, Ellensburg, and Kittitas County. By the increased attendance and gift shop sales, along
with possible museum memberships, this will provide further sustainability and allow for the
museum to host a wider array of events, public programming, classes and educational
opportunities, exhibits, and more, as well as draw many folks in from throughout the Pacific
Northwest. At present, we have had success in drawing visitors to our events from the Tri -
Cities, Renton, Spokane, northeastern Oregon (Umatilla area), and Wenatchee.
2
3
4
5
6
7
8
9
to
11
12
13
14
15
A I 1 U W
AL r CA (2Qa=Qf
ML
SE=
USE
Total by
2018
2019
Month
Av
January
336
389
5458
297
February
672
326
9014
474
Manch
551
571
8109
427
April
598
595
11648
613
May
675
734
11884
594
June
751
745
12193
610
July
814
888
14929
746
August
824
762
12263
613
September
803
9727
512
October
1441
15698
826
November
476
8319
438
December
360
7615
401
Totals
amir
6010
121847
6413_
Count
Fig. 1 Snapshot of Museum Monthly Attendance
Kittitas County Historical Museum
114 E Third Ave
Ellensburg, WA 98926
509.925.3778
www.kchm.org
>7-11A 8 C ❑ E F H
%2019
2019 Thru Thru $ % budget
1 Budget 9115159 9115118 Change Change spent
2 Ordinary IncomelExpense
3 947
3 InCome
41%
4 50102 Gift Shop Income
5 3 500
1 50105 Donation box
S 3 560
8 50106 - Membership Dues
s 5 500
-il 50113 - Contributions & $ Donations
754
Fig. 2 Snapshot of Museum Actual v. Budget
for 2019
5,574
3 947
1 623
41%
159%
2.890
2 894
-5
-0%
831i�
3 408
4 079
-671
-17%
62%
0.667
2 995
5.672
189%
1156%
Exhibit "B"
Guidelines and Requirements for
Expenditure Reimbursements from Lodging Tax
Section 1. Branding
Contractors who have been approved to utilize grant awards for advertising expenditures must
incorporate Kittitas County and the appropriate City of Cle Elum, Ellensburg, or Roslyn tourism
information as follows:
A. Websites and Social Media Sites must include the County's and appropriate City's tourism
website logo with an operational link to the site(s). The logo must be displayed on the
contractor's home page, it must be sized no smaller than %z inch in height, and must be
surrounded by appropriate white space to allow easy recognition and legibility. Contractors
shall not change the logo(s) in color or appearance.
B. Print Advertising and Online Display Advertising of all types ( including but not limited to
newspaper, periodicals, flyers, posters, billboards, direct mail, e -newsletters, third -party
websites, streaming displays, etc.) must include the County's and appropriate City's tourism
website logo. The logo must be sized no smaller than % inch in height, and must be surrounded
by appropriate white space to allow easy recognition and legibility. Contractors shall not change
the logo(s) in color or appearance.
C. _Video Advertise of all types (including but not limited to television, online, electronic kiosks,
motion billboards, etc.) must include the County's and appropriate City's tourism website logo.
The logo must be sized no smaller than % inch in height, and must be surrounded by appropriate
white space to allow easy recognition and legibility. Contractors shall not change the logo(s) in
color or appearance.
All logos and website information may be obtained by contacting the Director of Tourism, Kittitas
County Chamber of Commerce.
Section 2. Advertising_ Reimbursements
Contractors seeking reimbursement from Lodging Tax Funds for advertising expenditures must adhere
to the following guidelines and requirements for each type of advertising media utilized.
A. Print Advertising:
1. Print advertising placed with any media provider which operates exclusively outside of
Kittitas County may be reimbursed at 100% of the cost, including any production costs. To
operate exclusively outside of Kittitas County, the provider must not be physically located in
the County and/or not distribute any media within the County.
Print advertising placed with any media provider which operates inside Kittitas County may
be reimbursed as follows:
a. For date -specific events, advertising the day of the event and up to 10 days prior to
the event may be reimbursed at 100% of the cost, including any production costs.
b. For seasonal or year-round events, or for date -specific events outside of the time-
frame in Section 2 A, (2)(a) above, advertising reimbursement requests must include a
statement from the media provider specifying the percentage distribution to areas
outside of Kittitas County. Reimbursements will be allowed for the amount distributed
outside of Kittitas County, including any production costs.
B. Television Advertising:
1. Television advertising placed with any media provider outside the Yakima/Kittitas DMA will
be reimbursed at 100% of the cost, including any production cost.
2. Television advertising placed with any media provider inside the Yakima /Kittitas DMA will
be reimbursed as follows:
a. For date -specific events, advertising the day of the event and up to 7 days prior to
the event may be reimbursed at 100% of the cost, including any production costs.
b. For seasonal or year-round events, or for date -specific events outside of the time-
frame in Section 2 B, 2(a) above, advertising may be reimbursed at the rate of 70% of
the total cost, including any production costs.
C. Online Advertising:
1. Online advertising and promotion may be reimbursed at 100% of the cost, including any
production cost.
2. Streamed media (radio, television, other) requests for reimbursement must include a
statement from the media provider specifying the percentage of recipients which are
outside of Kittitas County. Reimbursements will be allowed for the percentage distributed
outside of Kittitas County, including any production costs.
D. Direct Mail:
1. Direct mail advertising may be reimbursed at 100% of the cost, including any production
cost, for each item mailed or shipped to a destination outside of Kittitas County. In order to
receive reimbursement, a list of the addresses and a signed statement from the contractor
that the list is accurate, or other proof of delivery, must be provided along with other
required documentation.
E. Flyers Posters:
1. Flyers or posters which are placed outside of Kittitas County may be reimbursed at 100% of
the cost, including any production cost. In order to receive reimbursement, a list of the
locations where flyers or posters were posted outside of Kittitas County, a signed statement
from the contractor that the list is accurate and a copy of the poster/flyer must be provided
along with other required documentation.
2. Banners which are placed inside of Kittitas County may be reimbursed at 100% of the cost,
including any production costs. In order to receive reimbursement, the banner cannot list a
specified date or location. Request can only be made one time.
3. Signage (site layout use only) which are placed inside of the venue/facility of the event may
be reimbursed at 100% of the cost, including any production costs. In order to receive
reimbursement, the signage cannot list specified date or location. Request can only be
made one time. (i.e. ADA Parking/Parking, Loading Zone, Evacuation Route, Bathrooms, and
Stage locations)
F. Radio Advertising:
1. Radio advertising placed with any media provider located outside of Kittitas County may be
reimbursed at 100% of the cost, including any production cost.
2. Radio advertising placed with any media provider located inside of Kittitas County may be
reimbursed as follows:
a. For date -specific events, advertising the day of the event and up to 7 days prior to
the event may be reimbursed at 100% of the cost, including any production cost.
b. For seasonal or year-round events, or for date -specific events outside of the time-
frame in Section 2 F, 2(a) above, advertising may be reimbursed at the rate of 30% of
the total cost, including any production costs.
G. Operation Reimbursement:
1. Operation costs may be reimbursed 100% of the paid invoice cost. In order to receive
reimbursement operations invoice must an approved cost from the Consolidated Lodging
Tax committee members list. Invoice provided must include notation of payment with proof
of payment.
2. Mileage reimbursements that are outside of 50 miles of Kittitas County may be reimbursed
at 100% of cost. In order to receive reimbursement, a signed statement from the receiver
along with other required documentation. Mileage reimbursement subject to IRS mileage
reimbursement rates which may change annually.
3. Items not eligible for reimbursement:
a. Salaries of employees
b. Capitol purchases- any item with 3+ years life and over $5,000.
c. Licenses, permits, insurance, or credit card fees