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002- Gallery One
LT-2020-002-GALLERY ONE 2020 LODGING TAX SERVICES AGREEMENT BETWEEN KITTITAS COUNTY AND GALLERY ONE VISUAL ARTS CENTER This Contract,effective January 1,2020 is made and entered into by and between KITTITAS COUNTY ("County"),acting as agent for and on behalf of the City of EIIensburg,a Washington municipal corporation ("City"),a subdivision of the State of Washington,and GALLERY ONE VISUAL ARTS CENTER ("Contractor")for the 2020 Annual Art Marketing ("Event"). WHEREAS,the purpose of this Agreement is to provide for activities and expenditures designed to increase tourism, NOW THEREFORE,in consideration of the terms and conditions contained herein,or attached and incorporated and made a part hereof,the County and the Contractor mutually agree as follows: Section 1.Scope of Work. a.Contractor shall provide the services and staff described in its Application for Lodging Tax Funds submitted to the Lodging Tax Advisory Committee,attached hereto as Exhibit "A" which is attached hereto and incorporated herein by this reference. b.Except as otherwise specifically provided in this Agreement,Contractor shall furnish the following as required to perform the services,described in Paragraph (a)above,in accordance with this Agreement:Personnel,labor and supervision;technical,professional and other services.All such services,property and other items furnished or required to be furnished,together with all other obligations performed,or required to be performed,by Contractor under this Agreement are collectively referred to herein as "Services." c.Contractor shall commence,perform and complete such Services in accordance with Exhibit "B"which is attached hereto and incorporated herein by this reference. Section 2.Payment. a.As full compensation for satisfactory performance of the Contractor's Services,the County agrees to pay Contractor the sum of thirteen thousand three hundred and twenty dollars ($13,320.00)(City of Ellensburg lodging tax funding). b.Additional payment terms:The County will make payment to the Contractor only on a reimbursement basis,as receipts/invoices for any items including marketing and/or advertising are submitted to the County,not to exceed the sum of thirteen thousand three hundred and twenty dollars ($13,320.00)(City of EIIensburg lodging tax funding). c.Services/Expenses that are reimbursed must be dated during the current year and final date to submit reimbursements requests is January 15,2021 after this date funds lapse. d.Requests for reimbursements must be submitted to: Kittitas County Auditor Attn:Auditor's Accounting 2020 County Lodging Tax Funding Agreement Page 1 LT-2020-002-GALLERY ONE 205 West 5th Ave -Suite 105 EIIensburg,WA 98926 auditorsaccounting@co.kittitas.wa.us e.Reporting requirements of your events will be required on prescribed forms from the County Auditor. f.Contractor is eligible to claim reimbursement for the following items and amounts only: •Marketing and Subscription Tracking only: o Marketing with arts organizations and publications o Radio advertising o Ticketing and visitor tracking subscription g.Contractor is not eligible to claim reimbursement for any items not listed in Section 2 (f)and is further expressly denied funding for the following items as requested in the application as defined in Section 1(a):No Exhibit Expenses. h.Contractors requesting reimbursement for event-specific expenses shall submit all claims as no more than two reimbursement requests with supporting documentation at the conclusion of the event. L Contractors must complete the Lodging Tax Reimbursement online training course provided by the County Auditor's office prior to filing reimbursement claim.Requests for reimbursement will not be accepted by the County Auditor prior to the training being completed.The training may be found online at the Kittitas County Auditor's website at the following address:http://www.co.kittitas.wa.us/auditor/default.aspx Section 3.Performance by contractor. a.Contractor shall not (by contract,operation of law or otherwise)delegate or subcontract performance of any Services to any other person or entity without the prior written consent of the County and City.Any such delegation or subcontracting without the County's or City's prior written consent shall be voidable at the County's or City's option. b.Contractor shall at all times be an independent contractor and not an agent or representa- tive of the County or City with regard to performing the Services.Contractor shall not represent that it is,or hold itself out as,an agent or representative of the County or City.In no event shall Contractor be authorized to enter into any Agreement or undertaking for or on behalf of the County or City.It is understood that the Contractor and the Contractor's staff and employees are not employees of the County or City and are not,therefore,entitled to any benefits provided employees of the County or City. c.Contractor shall comply with all applicable laws,ordinances,rules,regulations,orders, licenses,permits,and other requirements,now or hereafter in effect,of any governmental authority (including,but not limited to,such requirements as may be imposed upon the County and applicable to Services).Contractor shall furnish such documents as may be required to effect or evidence such compliance.All laws,ordinances,rules,and orders 2020 County Lodging.Tax Funding Agreement Page2 LT-2020-002-GALLERY ONE required to be incorporated into agreements of this character are incorporated into this Agreement by this reference.Contractor agrees to obtain all required licenses and permits, and further agrees to keep them in full force and effect during the term of this Agreement. d.The County and the Contractor agree that in fulfilling the terms and conditions of this Agreement neither shall discriminate on the basis of race,creed,color,national origin,age, sex,marital status,or the presence of a physical,sensory,mental disability or any other protected status recognized under local,state or federal law. e.The Services shall at all times be subject to inspection by and approval of the County or City, but the County's or City's making (or failure or delay in making)such inspection or approval shall not relieve Contractor of its responsibility to perform the Services in accord with this Agreement,notwithstanding the County's or City's knowledge of defective or non- complying performance,or the substantiality or ease of discovering the same.Contractor shall provide the County or City with sufficient,safe,and proper facilities and equipment for such inspection and free access to such facilities. f.This contract is subject to review by any Federal or State auditor.Contractor shall promptly furnish the County or City,or their designee,or such Federal or State auditor with such information related to the Services as may be requested by the applicable governmental entity.Contractor shall preserve and maintain all financial records and records relating to performance of Services under this Agreement for six (6)years after contract termination. For such duration after the County or City makes final payment of compensation due hereunder,Contractor shall provide the County or City access to (and the County or City shall have the right to examine,audit and copy,with or without notice)all of Contractor's books,documents,papers and records related to the Services or this Agreement. g.Contractor understands and acknowledges that Contractor is solely responsible for its own reporting and accounting of all state,federal,social security,and local taxes,of every nature, arising from Contractor's performance of this Agreement.All compensation received by the Contractor will be reported to the Internal Revenue Service at the end of the calendar year in accord with the applicable IRS regulations. Section 4.Release,Indemnity,and Hold Harmless. The County or City assumes no liability for the Contractor's actions under this Agreement. Contractor releases and shall defend,indemnify,and hold harmless the County and the City,their officers and employees,agents,representatives,attorneys and/or volunteers,from and against all claims,costs,liabilities,damages,and expenses,(including,but not limited to,reasonable attorney fees)which arise or may arise or be alleged to arise out of or by reason of this Agreement including: •Any fault,negligence,strict liability or product liability of Contractor in connection with the Services for this Agreement; •Any lien asserted upon any property of the County or City in connection with the Services for this Agreement; •Any failure of Contractor,or of the Services,to comply with any applicable law,ordinance, 2020 County Lodging Tax Funding Agreement Page 3 LT-2020-002-GALLERY ONE rule,regulation,order,license,permit and other requirement,now or hereafter in effect,of any governmental authority;or •Any breach of or default under this Agreement by Contractor. Section 5.Compliance with Public Records Law. a.In compliance with Washington's public records law,the County will retain copies of any documents associated with this Agreement,which may be required by law unless legally exempt from such retention,for any applicable legally required retention period. b.In the event a public records request is made to the County or City for documents created in relation to this Agreement,should legal uncertainty arise regarding the disclosability of any documents under federal or state public records laws,the County or City shall provide notice to Contractor pursuant to Washington's public records act,chapter 42.56 RCW,to allow Contractor to seek a court injunction. c.The County or City specifically shall not be liable to Contractor for the County's or City's release under public records laws of any documents not otherwise exempt from disclosure by trademark,copyright or other law. Section 6.Industrial Insurance Waiver. With respect to performance of this Agreement and as to any claims against the County or City,their Additional Insureds,officers,agents and employees,the Contractor expressly waives its immunity under Title 51 of the Revised Code of Washington,the Industrial Insurance Act,for injuries to Contractor's employees and agrees that the obligations to indemnify,defend and hold harmless provided in this Agreement extend to any claim brought by or on behalf of any employee of the Contractor.This waiver is mutually negotiated by the parties to this Agreement. Section 7.Insurance and Endorsements. a.The County may require through a request in writing that the Contractor provide the County with a certificate,binder,or policy of liability insurance,acceptable to the County in an amount specified by the County. b.Such liability insurance shall be such as will protect Contractor,its employees,agents and representatives,from all claims,losses,harm,costs,liabilities,damages and expenses arising out of personal injury (including death)or property damage that may result from performance of the Services or this Agreement,whether such performance is by Contractor or any of its employees,agents or representatives. c.Should the County require such liability insurance,the Contractor agrees to provide proof of insurance prior to commencing performance of this Agreement. 2020 County Lodging Tax Funding Agreement Page 4 LT-2020-002-GALLERY ONE d.Copies of the County's written request and the insurance documents provided by Contractor shall be attached to this Agreement and by this reference will be made part hereof. e.Where insurance is requested by the County,all liability insurance policies shall be endorsed to include the County and city as Additional Insureds and shall stipulate that the insurance afforded by the policies shall be primary insurance,and that any insurance,self-insured retention,deductibles,or risk retention trusts maintained or participated in by the Parties shall be excess and not contributory to any other insurance or self-insurance maintained by the County or City.Contractor shall furnish the County a certificate of insurance with Endorsement as evidence that the required policies are in full force and effect. Section 8.Termination. The County may,by written notice thereof to Contractor,terminate this Agreement as to all or any portion of the Services not yet performed,whether or not Contractor is in breach or default.Upon receiving such notice of termination,Contractor shall,except as otherwise directed by the County, immediately stop performing the Services to the extent specified in the notice.In the event the County terminates the Contractor's Services,the Contractor is obligated and hereby agrees to refund to the County all monies paid for Services not yet rendered by the Contractor,if any,as of the date of the notice of termination. Section 9.Miscellaneous. a.The City is not a party to this Agreement but is an intended third-party beneficiary of this Agreement and to the extent set forth herein certain of its provisions are for the benefit of the City and are enforceable by City in its own name and capacity as a Washington municipal corporation. b.Contractor shall not (by contract,operation of law or otherwise)assign this Agreement or any right or interest in this Agreement without the County's prior written consent. c.This Agreement embodies the entire Agreement between the County and Contractor,and supersedes any and all prior oral or written communications,proposals,conditions,promises, representations,or understandings regarding the Services.No change,amendment or modification of any provision of this Agreement shall be valid unless set forth in a written amendment to the Agreement signed by both parties. d.Notice for any purpose under this Agreement,except service of process,shall be given by the Contractor to the Kittitas County Commissionersand the Kittitas County Auditor,205 W 5th Ave.EIIensburg,WA 98926.For all purposes under this Agreement,any notice by the County to the Contractor shall be given to the Contractor's address provided on the signature page. Notice may be given by delivery or by depositing in the U.S.Mail,first class,postage prepaid, certified mail,return receipt requested. 2020 County Lodging Tax Funding Agreement Page 5 LT-2020-002-GALLERY ONE e.The section and paragraph headings of this Agreement are for reference convenience only and are not intended to restrict,affect or be of any weight in interpreting or construing the provisions of such sections or paragraphs. f.This Agreement may be executed in one or more counterparts and by facsimile,each of which will be deemed an original,but all of which together will constitute one and the same instrument. g.Contractor warrants to the County that the individual signing on Contractor's behalf has the requisite power and authority to enter into and to perform Contractor's obligations under this Agreement.Contractor further warrants to the County that Contractor has made no misrepresentation or misleading statement in connection with this Agreement,and is not in violation of any applicable law,ordinance,or regulation the consequence of which will or may materially affect Contractor's ability to perform its obligations under this Agreement. h.If any term or condition of this Agreement or the application thereof to any person(s)or circumstances is held invalid,such invalidity shall not affect the other terms,conditions or applications which can be given effect without the invalid term,condition or application.To this end,the terms and conditions of this Agreement are declared severa ble. i.The exclusive venue for any action brought to enforce this Agreement or any of its terms shall be in Kittitas County,State of Washington. KITTITAS COUNTY BOARD OF COUNTY COMMISSIONERS CONTRACTOR Chair [Print Name] Vice Chair Commissioner [Address] [Telephone] ATTEST: ,Clerk of the Board APPROVED AS TO FORM: Deputy Prosecuting Attorney 2020 County Lodging Tax Funding Agreement Page 6 EXHIBIT "A" I CLTAC:Application for Lodging Tax Grant Funding Grant Application Od you attend the Grant Application V\brkshop -2019 hosted by the Kittitas County Omnter of (bmmrce? Workshop -2019 €Yes C No Submittal Instructions €Yes, &General I have read and understand Subrrittal Instructions and General Inforrmtion for the 2019 Lodging Tax Gent Funding Information *Fiocess You are strongly encouraged to compose your responses to the questions of this form with a desktop text editor and save your work,then copy and paste the information into the form.You may also save a draft by selecting the button at the bottom of this page.When you do this you will be logged out and must log back in to continue.In order to save a draft you will need to provide an email address and a password.After completing the save draft,you wll be redirected to landing page containing a link to log back into the form.We suggest you save this link as a bookmark.The link will also be sent to you in an email. Organization Information Name of Organization *Gallery One Visual Arts Center Organization Address*Street Address 408 N Pearl St Address Line 2 Oty State /Frovince /Fegion E11ensbu rg WA Fbstal /Zip Code Couritry 98926 US Website www.gallery-one.org Federal Tax ID #*91-0850195 UBI #*192-003-555 Organization is a:*C Government Entity G 501(c)3 0 501(c)4 501(c)6 C Other (Note:you must submit 501(c)3,501(c)4,or 501(c)6 approval documentation.) Click here to view sample documents (redacted). Upload Proof of GalleryOnelRS-1.jpg 1.31MB Organization Status*Acceptablefileforrmts include:JR3,FDForllFF. Contact Information First Name*Monica Last Name *Miller Phone Number*509-925-2670 Email*director@gallery-one.org Project or Event information Project/Event Name*Annual Art Marketing Event Dates Please provide any specific dates,or range of dates,on which your event or project will be held.You may add as many dates or date ranges as necessary. Event Dates Start Dates*End Dates 1/1/2020 12/31/2020 Project/Event Gallery One Visual Arts CenterLocation* Newor Ongoing G Ongoing Project/Event (More than four years in e×istence) Project/Event?New Project/Event (Four or fewer years in existence) Amount of Funding $30000.00 Requested * If you selected "Ongoing FYqect/Event"above this arount rrey not exceed 10%of the total expense budget of this project. Funding Request Max 49,652 Tourism Seasons *Fromthe list bdow,what season will your prqect enhance tourisnf Select any which ap¢y. 9 Year-round (January -December) E Off Season (November -February) E Shoulder Season (October or March -May) O High Season (June -September) Application Questions:Part 1 Q Please answer each question completely,in the order listed.Please include any supporting data within the response narrative. 1\Project/Event Description Please provide a description of your projectlevent and identify the specific tourism audiencelmarket that your organization will target with these funds.You must include an itemized list of exactly how any grant funds awarded will be utilized. Response 1:Gallery One requests funds to support the targeted marketing to arts audiences for Project/Event our events and exhibits throughout 2020.Our methods will range from Description*broadcasting to targeted capture. Methods and strategies include: 1.Creative distribution tactics to arts organizations and publications around the state that cater to arts audiences through methods such as logo placement,print advertising,articles,and tabling opportunities.This bypasses the assumed efficiency of social media and instead goes directly to the consumer AND associates us with an already trusted brand (other arts organization). 2.Radio advertising 3.Support of exhibit expenses such as travel,lodging,and art delivery expense. This is capturing the spheres of influence that artists have.By exhibiting artists from the region we have new access to their existing audiences. 4.Lease and start up fees for an online integrated ticketing system and visitor tracking program.Through the integration of an effective audience capture platform,we will be able to target our message to audiences (through methods such as zip codes,purchasing habits and time of year) We have three tourism audiencelmarkets that we will target: 1.Our target audience is self-identified arts lovers,those that have a proven propensity to attend art exhibits and events but are not aware of Gallery One."I didn't know that there was an arts center in Ellensburg too,we should go check out their studio tours!"We are targeting this audience through radio and creative distribution tactics with arts organizations around the state. 2.Our secondary audience is those who have a proven propensity to suppod specific artists,the cultural tourist."I heard this artist is showing at Gallery One,we have to stop by and see their work."The cultural tourist according to the 2018 Dean Runyan report averages $200/day in spending.We are targeting this audience through creative tactics to arts orgs,our visitor tracking system and artist engagement. 3.Our tertiary audience is comprised of those that are not traveling for specific arts experiences but do see art as a value added experience."We love to taste wine and I also heard that there are lots of galleries in Ellensburg."These are cultural tourists that would likely listen to NWPB,attend an arts event with a friend or need a secondary activity while their partner is fly-fishing or attending a sports game.We reach these audiences through our tracking system and NWPB. 2500 character lirrit List of Intended Use of Funds* Marketing with arts organizations and publications Radio advertising Exhibit expense Ticketing and visitor tracking subscription 2|Projections of Increased Tourisrn Please provide the following estimates of how any money received will result in increases in the number of people traveling for business or pleasure on a trip: 1.Away from their place of residence or business and staying overnight in paid accommodations; 2.To a place fifty miles or more away from their place of residence or business for the day or staying overnight; 3.or from another country or state outside of their place of residence or business. You must provide the evidence utilized in determining your projections. Response 2.1:1.Away fromtheir place of residence or business and staying overnight in paid accorrrmdalons, Projection We estimate 1 out of 30 visits,or 363,from out of Kittitas County (total 10,910)will stay overnight in paid accommodations.Overnight visits per person spend an average of $227 according to the 2018 Dean Runyan Report.This equates to $76,272 in spending.iviuitipiied by 2 nights this would equate to $152,544. 2500 character lirrit Response 2.1:Evidence for all questions:Evidence*1.We add up each visit (taken atthe front desk)to the gallery,our events,our classes.This year,in 2019 we modestly project that will total 25,732 visits.We apply a 8%increase for next year and get 27,276. 2.We reviewat our Facebook demographics and Google analytics to understand where our visitors are from. 3.We reviewour membership addresses and all of our addresses and see where they are from. 4.We compare the percentages of those from inside the county,out of the county, and out of the state.The attachment shows those numbers. 5.We determine an average percentage of those from out of the state and out of the county and apply that to the overall number of visits. Out of state average of all traffic is 8% Out of county average of all traffic is 32% 6.We multiply our projection of visits by these numbers.Our projection for 2019 is 27,276 27,276 x .08=2182 Out of state visitors 27,276 ×.32 =8728 Out of county visitors 7.We make a modest assumption that 1 out of 30 of these visitors (out of state plus out of county)will pay for lodging for an average of 2 nights.This totals 363. Kittitas County Infrastructure plan survey stated that 39%of participants of their survey stayed in paid lodging. We have been using the same methodology since 2014. 2500 character linit Response 2.2:2.To a place fifty niles or rmre away fromtheir place of residence or business for the day or staying overnight; Projection The Kittitas County visitors,within Washington State,minus the 363 paid accommodations totals 10547.Those not staying in paid accommodations spend on average $121 according to the 2018 Dean Runyan Report.They also estimate that cultural day trippers spend $200 day,however we are using the lower estimate of $121 since as the report mentions,it is more difficult to quantify).This equates to $1307828 in spending. 2500 character linit i Response 2.2:Evidence for all questions: Evidence*1.We add up each visit (taken at the front desk)to the gallery,our events,our classes.This year,in 2019 we modestly project that will total 25,732 visits.We apply a 8%increase for next year and get 27,276. 2.We reviewat our Facebook demographics and Google analytics to understand where our visitors are from. 3.We review our membership addresses and all of our addresses and see where they are from. 4.We compare the percentages of those from inside the county,out of the county, and out of the state.The attachment shows those numbers. 5.We determine an average percentage of those from out of the state and out of the county and apply that to the overall number of visits. Out of state average of all traffic is 8% Out of county average of all traffic is 32% 6.We multiply our projection of visits by these numbers.Our projection for 2019 is 27,276 27,276 x.08=2182 Out of state visitors 27,276 x.32 =8728 Out of county visitors 7.We make a modest assumption that 1 out of 30 of these visitors (out of state plus out of county)will pay for lodging for an average of 2 nights.This totals 363. Kittitas County Infrastructure plan survey stated that 39%of participants of their survey stayed in paid lodging. We have been using the same methodology since 2014, 2500 character linit Response 2.3:3.orfrornanother country or state outside of their place of residence or business. Projection The visits from another country or state outside of their place of residence or business is projected to be 2,182.Day trippers or those not staying in paid accommodations spend on average $121 according to the 2018 Dean Runyan Report.This equates to $264,022 in spending. 2500 character lirrit Response 2.3:Evidence for all questions:Evidence*1.We add up each visit (taken at the front desk)to the gallery,our events,our classes.This year,in 2019 we modestly project that will total 25,732 visits.We apply a 8%increase for next year and get 27,276. 2.We reviewat our Facebook demographics and Google analytics to understand where our visitors are from. 3.We review our membership addresses and all of our addresses and see where they are from. 4.We compare the percentages of those from inside the county,out of the county, and out of the state.The attachment shows those numbers. 5.We determine an average percentage of those from out of the state and out of the county and apply that to the overall number of visits. Out of state average of all traffic is 8% Out of county average of all traffic is 32% 6.We multiply our projection of visits by these numbers.Our projection for 2019 is 27,276 27,276 x.08=2182 Out of state visitors 27,276 x .32 =8728 Out of county visitors 7.We make a modest assumption that 1 out of 30 of these visitors (out of state plus out of county)will pay for lodging for an average of 2 nights.This totals 363. Kittitas County Infrastructure plan survey stated that 39%of participants of their survey stayed in paid lodging. We have been using the same methodology since 2014. 2500 character linit Application Questions:Part 2 3|Measuring Results What tools will you use to measure your event's impact on tourism?Please be specific and provide examples.Include the following information: A.Is your projectlevent year-round or is it seasonal or date-specific?Go to definitions of terms. B.What strategies will you employ to assure you are attracting tourists from at least 50 miles away? C.What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your event/project funding request? Response 3:what tools will you use to ræasure your event's tripact on tourism?Rease be specinc and provide exarges. Measuring Results 1.Analysis of website demographics through Google Analytics ex of the top 24 locations that visited our website,11%of visitors were from out of the state or country and 39%are from out of Kittitas County. 2.Analysis of social media demographics on Facebook ex of the 2857 likes on Facebook 10%were from out of the state or country and 47%are from out of Kittitas County. 3.Analysis of visitors to our events,classes and exhibits as captured through sign ups and a daily tally. ex in 2019 we have 20 event rental scheduled for weddings,retirement parties, memorial services.Events such as these bring in guests from outside of the county. 4.Zip code survey as conducted in August 2019. ex:375 visitors counted over 10 days revealed that 10%of visitors were from out of the state or country and 30%are from out of Kittitas County. Note:with a new audience capture platform we anticipate being able to capture the zip code of every transaction year-round 2500 character lirrit Response 3 A:A.b your project/event year-round or is it seasonal or date-specWic? Measuring Results E Year Round C Seasonal O Date Specific Your selection here should be supported by the dates you provided above,in the Rolect or Event hfornation section. Response 3 B:B.What strategies will you errpioy to assure you are attracting tourists fromat least 50 niles away? Measuring Results Methods and strategies that pertain to the LTAC request for funds include: 1.Creative distribution tactics to arts organi2ations around the state that cater to arts audiences through methods such as logo piacement,print advertising,and tabling opportunities.This bypasses the assumed efficiency of social media and instead goes directly to the consumer AND associates us with an already trusted brand (other arts organization).Goal is to reach 25,000-30,000. 2.Radio advertising with NWPB to reach all target markets.Announcements heard on both NPR &Classical Music and NPR News services in Central Washington (zone 2)on 10 stations and translators, announcements will also be heard in South Puget Sound on 2 stations. Reaching approximately 80,000 weekly listeners. 3.Support of exhibit expenses such as travel,lodging,and art delivery expense. This is capturing the spheres of influence that artists have.By exhibiting artists from the region we have new access to their existing spheres of influence and audiences.In addition,it gives us greater reach to artists who may need to be compensated for their expenses.This is similar to contracting with a musician or performer for an event.Of the approximate 250 artists we e×hibit a year,30%are from out of the county.If there spheres of influence are approximated at 1000 each,our audience is 30,000. 4.Lease and start up fees for an online integrated ticketing system and on site visitor tracking program.Through the integration of an effective audience capture platform,we will be able to target our message to audiences (through methods such as zip code pulls,purchasing habits and time of year).Our hope is that by using this method we will increase our understanding of both our regular visitors and our newvisitors.Platforms like these are powerful tools for audience evaluation and outreach.Currently we have 4500 in our database,we would capture these as well as new visitors, In addition,we will continue to post our content online to our 9,707 website visitors, the 2,856 Facebook followers,and 936 instagram followers.We will share content via Constant Contact to our 3,066 subscribers (recognized for our high open rates) and our print newsletters to our current 538 members.In addition we also mali exhibit and event postcards to sections of our mailing list (4408). 2500 character lirrit Response 3 C:C ½hat strategies w ill you use to assist in nerketing all of Kittkas Œunly as a tourist destination with your Measuring Results*event/projectfundingrequest? 1.Gallery One will followthe guidelines and requirements for advertising e×penditures of Lodging Taxfunds. 2.Logo recognition on web pages produced as a result of funding from lodging tax as well as www.gallery-one.org/visit-us/ 3.Invite partners from the entire county to partner in existing events such as Kittitas County Open Studio Tours,Paint Ellensburg,Confab workshops,and calls for artists. 4.Please see the extensive list of collaborations and partnerships with other organizations which includes the use of our facility for major events (JIV,Brewfest), co-promotion of activities and partnerships for 2020. 2500 character lirrit Application Questions:Part 3 4|Collaboration If your organization collaborates or has created partnerships with other organizations,groups,or other events,how is this accomplished? Collaboration*NATIONAL -North American Reciprocal Museum Membership -Shared admission for over 1200 museums across the country www.narmassociation.org -Common Field-A National Membership Organization for Visual Arts Organizations STATEWIDE -Member of Washington State Arts Alliance,Washington Museum Association, inspire WA &Upper Columbia Museum Association -Artist Trust (Seattle based statewide organization)-Reciprocal membership benefit -Washington State Arts Commission -Staff serving as a Washington State Arts Commissioner at four statewide meetings -Represent central Washington region as a committee member for the Public Art Selection Committee for the Washington State Convention and Trade Center expansion COUNTY -Central Association of Museums and History membership and joint application for cultural tourism effort -Chamber of Commerce -Venue for events (Brewfest),event listings on calendar, member of the Chamber,participating in the Washington Events Association Conference -Thorp Mill -Co-donors to our auctions,help promote ticket sales -Produce a county wide Studio Tour -Professional development workshops for artists in Roslyn -Promote businesses and organizations in upper county in auction catalog such as Suncadia,509 Bakehouse,Ride Roslyn,Roslyn Movie Theatre and others. -Co-chair Our Voices of Kittitas County,a partnership with the League of Women's Voters to celebrate the centennial of the Suffrage Act CITY -Ellensburg Downtown Association -Venue for many downtown events (Girls Night Out),open late for certain events (Cocoa Stroll),participation in ad efforts and location for the Ellensburg Downtown Association Award -Ellensburg Film Festival -Venue for events and loan of mailing list Community organizations -In-person and flyer promotional opportunities. -Auction donations -Contributions to auctions and events (Adult Activity Center,- Thorp Mill,Clymer Museum and others) -Kittitas County Historical Museum -Help build and promote walking tour of public art -Ellensburg Arts Commission -First Friday participant -Jazz in the Valley -Participating venue for performances -Clymer Museum and Art Gallery -co-produce Wine Tasting Event -CWU Art and Design Dept -support Award and exhibit of one student artist -Hotel Windrow-facilitate art selection process for hotel artwork 2500 character linit 5|Future Plans Please explain what plans exist to allow this project to become self-sustaining.Include any plans for ticket sales,event sponsors,and other cost-recovery models. Future Plans*Gallery One Visual Ads Center has been in the community for over 50 years.Over those years we have developed diverse sources of revenue that include memberships,earned income through classes and art and gift sales,grants, business sponsorships,individual donations and events.Our primary mission as a nonprofit is to provide access to the arts for ail regardiess of income or ability and we are accountable to our donors to use funds for this purpose. We are able to balance our budget every year.Funds from lodging tax are not built into our annual operating expenses so we are not dependent on these funds to serve our mission,but they do allowus to grow our audience and promote Kittitas County. Regarding a cost-recovery model,all of our events have income and expenses that balance out.It's the excess of these events that support our free programs for youth,salaries and other generai operating expenses (utilities,repairs,etc).We have accumulated a small nest egg in case of loss or unexpected expenses and are currently undergoing an endowment campaign to further our sustainability. 2500 character lirrit Application Questions:Part 4 6|Additional Information Provide any additional information which will assist the Lodging Tax Advisory Committee in evaluating your project and its benefit to tourism. Additional Information Gallery One is located in downtown historic Ellensburg in the Stewart building, directly across from the Rotary Pavilion.We purchased the building in 1999 and take this responsibility seriously and treat it as an honor to have such an important and prominent piece of real estate in our community.To that end,we assume the full responsibility of maintaining it's historic integrity through updates,repairs and improvements.We understand that this building is more than an art center or gallery,it is a public asset and a community gathering space. As we hope is evident in our application,we put a tremendous effort into making our space available to others (Jazz in the Valley,Brewfest)at little or no charge.In addition we put a considerable amount of effortto promote what we do outside of Kittitas County to draw visitors to the area with the hopes of increasing traffic for everyone.A majority of the events and exhibits that we are promoting are free!All exhibits,our Pecha Kucha events,and the studio tour are free to experience. Seven days a week,anyone can come and e×perience art,use the restroom and grab a glass of water at no charge. We feel our marketing plan complements the other fantastic efforts that are happening in our county,we are grateful to have access to this funding to promote arts and culture in Kittitas County. Over the years we have learned about the impact of the cultural tourist (as per the Dean Runyan report's average of $200/day in spending)and we seek to be a drawto that visitor while always maintaining our integrity through mission driven choices to support access to the arts for all. 2500 character linit Supporting Documents You rmy upload any supporting docurrents such as graphs,inEges,diagrarre,rrerketing rreterials,etc. GalleryOne2020Supporting Documents.pdf 466.14KB You are allowed to subnit up to 3 single page (US Letter)docurrents in JFG,FDFor TlFFforaat 7|Previous Lodging Tax Grant Information Previous Years Has your event received Lodging Tax funds in previous years? Awarded Lodging Tax C No,this event/project has not previously received Lodging Tax Funding.Grants*C Yes,1 year previous C Yes,2 years previous O Yes,3 or more years previous How many participants and spectators attended last year's activity and/or will attend this year? Prior Year*Projected * 25,732 27,276 How many days did/will your event occur? Prior Year Projected* 340 340 How many paid overnight stays were and/or will be booked as a result of your projectlevent? Prior Year*Projected* 266 363 Paid Overnights'Data Support Explain howthe room nights data above from the prior year was collected and howthe projection for the next year is derived.(For example,if there wras a survey conducted for the prior year,explain the methodology.For the projections what are they based upon and how is that basis justified?) Prior Year Paid We make a modest assumption that 1 out of 30 of these visitors (out of state plus Overnight's Stay out of county)will pay for lodging for an average of 2 nights.This totals 363.If onResponse*average they stayed for 2 nights,that could be 726 nights. Our numbers are deduced through the evidence mentioned in the evidence categories (visitors,website,survey,mailing list,etc)as well as through conversations we have with our visitors.We recognize that though this evidence is not empirical evidence,we feel confident that this low estimate is a reasonable one based on those conversations.Belowwe have highlighted,in addition to the evidence mentioned above,knowledge we gain through one on one conversations in September. September We had three artists in the main gallery exhibit,one from Seattle,one from Cle Eium and one from Yakima.We knowthat the Seattle arist visited two times for install and deinstall and then for two nights with five friends at an AirBnb for the opening weekend.The Yakima artist has visited the exhibit once a week with a friend or relative (8 visits).In addition the October artist came to drop off work with three friends and is spending the night (traveled from Montana). -13 visits overnight (5 people for 2 nights) -10 day trips and possible overnights Paint Ellensburg occurred on September 14 and 21.For the dinner we had 31 guests from out of the county.We know four guests that stayed with friends,two who rented a hotel and four who drove from Yakima. -6 visits overnight -25 day trips and possible overnights We also conducted our survey during this time which revealed that 40 visitors came from out of state or country and 108 came from out of the county during a 10 day time period (375 visitors were surveyed). -40 visits overnight -108 day trips and possible overnights For 2020 we have assumed an 8%increase of numbers based on the Evidence submitted. 2500 character iirrit. Prior Year Paid b addition to field above,you nay upload the evidence to support the prior years'rooninight inforrmtion. Overnight Stay Data GalleryOneEvidence2020.pdf 187KB You nay upload up to three single pages (US Letter),of inforrration.If you a single rnJlti-page docunent,only thefirst three pages will be considered.the following fortrats,will be accepted:JFG,FDF or llFF Application Questions:Part 5 8|Funding Does your organization have,or have you applied for,grant funding from other sources?If not,why not?If yes,please list the funding you have for the project,including any volunteer and in-kind sources in Question 9|Project Budget Overview. Funding sources and amounts which have not yet been secured will be listed separately,in the field(s)directly below. Finally,what changes would occur if the project couldn't be funded? Other Funding *Does your orgendation have,or haveyou applied for funding fromother sources? E Yes C No Funding for which you have applied but not yet secured Funding Source Amount Lodging Tax $30,000.00 Funding Shortfalls *met changes would occur if the project couldn't be funded? We are able to balance our budget every year.Funds from lodging tax are considered under grant funds and will not effect our operating expenses so we are not dependent on these funds to serve our mission,but they do allow us to grow our audience and promote Kittitas County.In addition to the funds we receive from LTAC we also have advertising built into specific event budget as well as an account dedicated to General Advertising.LTAC funds greatly increase our reach. Regarding a cost-recovery model,all of our events have income and expenses that balance out.It's the excess of these events that support our free programs for youth,salaries and other general operating expenses (utilities,repairs,etc).In addition have accumulated a small nest egg in case of loss or une×pected expenses. In regards to the requested support for these marketing methods,we will scale back our efforts to reflect funds awarded. 2500 character linit. Matching Funds 1457.28 Percentage % This field will auto fill with the correct percentage based on your input to budget section below. 9|Project Budget Overview Please complete budget for this project/proposal.If your agency operates independently of this project application it may not be necessary to submit the entire agency budget.You must submit a budget which specifically pertains to the projectleventfor which you are requesting funding and adheres to the basic budget format shown below. The budget must include anticipated revenues,expenditures,and any potential profit or loss.For projects/events which are ongoing for more than one (1)year,please also submit actuals from the previous three (3)years of operations (need not be consecutive)for the project/proposal if applicable. For any claimed in-kind contributions valued at $500 or more and related to marketingladvertising,you must submit verifying documentation which assures the contribution will be provided.For instance,if you are claiming in-kind contributions in the form of advertising match,a binding contract itemizing the matching value and obligating each party must be provided. ATTENTION:In an effort to allow an adequate level of flexibility for all applicants,not all fields in the budget portion are required to be filled before this form is submitted.Providing all applicable data is your responsibility,failure to do so will potentially jeopardize your application's chance for review. Verification of In-kind For any clairred in-kind contributions valued at $500 or rrore and related to rmrketing/advertising,you nust subnit Contributions verifying docuentation which assures the contribution will be provided. Budget Year Edit if necessary 2017 2018 2019 2020 Revenues From Consolidated Lodging Tax Grant Past Actual 3 Past Actual 2 Past Actual 1 Projected LTAC Grant $12,000.00 $14,750.00 $15,000.00 $30,000.00 Funding All Other Revenues Account Name Past Actual 3 Past Actual 2 Past Actual 1 Projected Sales 5 136813.00 $138813.00 $135000.00 $135000.00 Memberships $36464.00 $39235.00 $42500.00 $44000.00 Events $86505.00 $95011.00 $99000.00 $101000.00 Donations $18616.00 $23341.00 $25000.00 $25000.00 Youth Classes $42897.00 $39004.00 $38000.00 $45000.00 Adult classes $30177.00 $42897.00 $44500.00 $35000.00 Exhibit $218î4.00 $20922.00 $25000.00 $22000.00 Special Project $0.00 $40004.00 $13311.00 $0.00 Rental Income $18556.00 $21227.00 $21800.00 $15183.00 Grant $15499.00 $15810.00 $10500.00 $10000.00 In-Kind Contributions (except volunteerism) Account Name Past Actual 3 Past Actual 2 Past Actual 1 Projected In-kind $11889.00 $13669.00 $10000.00 $5000.00 Contributions of Volunteer Time Past Actual 3 Past Actual 2 Past Actual 1 Projected Number of Hours 852 852 1,256 1,256 Evidence of Volunteer Rease upaad a single file which offers evidence in support of the projected volunteer hours. Contributions Gallery One volunteer hour projections2020.pdf 232.86KB Calculated Value of $29,591.36 Projected Volunteer Time Past Actual 3 Past Actual 2 Past Actual 1 Projected Revenue Totals $431230.00 $504683.00 $479611.00 $496774.36 Expenses Account Name Past Actual 3 Past Actual 2 Past Actual 1 Projected Advertising $4624.00 $2275.00 $2500.00 $2500.00 Bank-Service Fees $7995.00 $9641.00 $8600.00 $9000.00 Classes $18821.00 $28486.00 $24100.00 $26500.00 Youth Classes $1264.00 $1434.00 $2225.00 $5000.00 Dues $1027.00 $1272.00 $1400.00 $1400,00 Events $31229.00 $33835.00 $35860.00 $36000.00 Exhibit $17814.00 $12738.00 $11500.00 $12000.00 Account Narne Past Actual 3 Past Actual 2 Past Actual 1 Projected Insurance $3516.00 $3591.00 $5000.00 $5000.00 License/Permits $290.00 $412.00 $475.00 $475.00 Membership $2467.00 $1910.00 $2000.00 $2200.00 Payroll $158494.00 $177501.00 $184000.00 $199000.00 SP Projects $0.00 $40191.00 $12371.00 $0.00 Rental $182.00 $210.00 $600.00 $1000.00 Repairs/Maintenanc $15683.00 $10271.00 $15250.00 $20000.00 e Retail $3148.00 $3481.00 $3750.00 $4500.00 COGS $89003.00 $86870.00 $86400.00 $86400.00 Supplies $6978.00 $10183.00 $9000.00 $9000.00 Taxes $3222.00 $3528.00 $3620.00 $3800.00 Telephone/Internet $4714.00 $4975.00 $5000.00 $5000.00 utilities $12954.00 $14043.00 $13200.00 $13500.00 website $57.00 $57.00 $250.00 $250.00 Professional $2030.00 $1323.00 $1850.00 $2000.00 Development Professional Fees $10500.00 $10575.00 $10000.00 $11000.00 Postage $767.00 $1179.00 $1400.00 $1400.00 Grant $15499.00 $15810.00 $10500.00 $10000.00 Volunteer support $20073.00 $20073.00 $29521.00 $29591.00 Past Actual 3 Past Actual 2 Past Actual 1 Projected Expense Totals $432351.00 $495864.00 $480372.00 $496516.00 Profit &Loss Past Actual 3 Past Actual 2 Past Actual 1 Projected $-1121.00 $8819.00 $-761.00 $258.36 Application Certification The applicant here certifies and affirms:1.That it does not now,nor will it during the performance of any contract arising from this application,unlawfully discriminate against any employee,applicant for employment,client,customer,or other person who might benefit from said contract,by reason of age,race,color,ethnicity,sex,religion,military status,sexual orientation,creed,place of birth,or disability;2.That it will abide by all relevant local,state and federal laws and regulations and;3.That it has read the information contained in the Instructions on pages 1 and 2 and understands and will comply with all provisions thereof. Certified by: Name *Monica Miller Applicant's Title*Executive Director ,al Revenue Service Department of the Treasury P.O.Box 2508 Cincinnati,OH 45201 June 19,2000 Person to Contact: Ms.Smith #31-07262 Customer Sentice Representative y One Toll Free Telephone Number: :N Peafi 8:00 a.m.to 9:30 p.m.EST borg.WA 98926-3112 877-829-5500 Fax Number: 513-263-3756 Federal Identification Number: 91-0850195 Bir or Madam: tter is in response to your telephone request on June 19,2000 for a copy of your organization's lination letter.This letter will take the place of the copy you requested. cords indicate that a determinaticn letter issued in February 1971 granted your organization exer ederal income tax under section 501(c)(3)of the Internal Revenue Code.That letter is still in effe on information subsequently submitted,we classified your organization as one that is not a priva ition within the meaning of section SO9(a)of the Code because it is an organization described in 1 509(a)(2) assification was based on the assumption that your organization's operations would continue as - application.if your organization's sources of suppog or its character,method of operations,or es have changed.please let us know so we can consider the effect of the change on the exemp and foundation status of your organization. rganization is required to file Form 990.Return of Organization Exempt from Income Tax,only if : eceipts each year are normally more than $25,000.If a return is required,it must be filed by the the fifth month after the end of the organization's annual accounting period.The law imposes a /of $20 a day.up to a maximum of $10,000.when a return is filed late,unless there is reasonabi for the delay. mpt organizations (unless specifically excluded)are liable for taxes under the Federal Insurance iutions Act (social security taxes)on remuneration of $100 or more paid to each employee during ar year.Your organization is not liable for the tax imposed under the Federal \Jnemployment Ta: Supportinq Documents for Gallery One A.2020 Draft Exhibit and Event Schedule and Areas Represented Highlights include:20th VOlume of Pecha Kucha,National Book Arts Call to artists,Kittitas County Studio Tour,and a 10 Year Anniversary Exhibit of the Buskers Parade Average attendance of First Friday=350.Highest reaching 798 Average Pecha Kucha event attendance =130,anticipated 250 in January Average monthly visitor =1100 Exhibit/Event Areas represented •Billy Maguire and Sam Albright plus Members'Exhibit •Membership Party 23%of members are from out of the •First Friday County Jan/Feb •Pecha Kucha - 20*Volume •Girlfriend of the Guerilla Girls Artists are primarily Seattle based March •First Friday •National Book Ads Call 2019 had 21 out-of-state artists in •Soup Line national call April •First Friday •Art of Play-Games made by artists •First Friday Central WA focus •Pecha Kucha May •Group Show PNW artists •First Friday June •Maker Nights All Kittitas County invited to exhibit •Open exhibit of Kittitas County artists drawing family and friends from •First Friday outside the area July I •Studio Tour •Group Exhibit •First Friday Focus on one community such asAugust•Pecha Kucha Richland,Twisp or Spokane •Everyone Loves a Parade-Buskers Partner exhibit with this popular •First Friday event •Paint Ellensburg Will target other communities with September parade (Olympia,Seattle) •Pecha Kucha •First Friday Artists from Seattle,Yakima and October •Color Show Exhibit Ellensburg •Holiday exhibit Features artists from around the regional including Portland, Nov/Dec Spokane,California B.Quarterly newsletter showing events and classes for FALL 2019 ee - O amuseats A1 a aAsic out ANO ano Palm El ensburgRE(.E IU%Off WOMMSAKWF'BIIM now.aescAmlExa en a RyuanOmamplo esmudoy,Osg f.I-apa $25 -$19 ensrerist om r Masse ts mehthrs;7 a Siirr?«Mr<ri a r I •*sublutowerah-a-.ert .(,,y eqstuuw-inrh..y ye I l a a Armats mAcum Alepinaset R tomu 1pm Pubic Art Tws Septeinhei 21,ifaa 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WititKB nativerre Paintrly emmace «suggesæs ChairAnn Amins Weedere ,Ogi,1 .Itse 19 OpmLIATMERWORKSMCPgergeWaggy.usse,JACKO4.ANTERNG Julia B-agher spenmes mirimuarées busia amt met.rmeriSunday,Oct 20,itmi 2 o itweeme,Ms arms mary.q BWilimy.Oct.13.24pin $37AID •š65 tugimmal ti emus maa,im a say 4xi•110 enstwaalks of indefet A iserf case ½o,î þ$d ex et W se;ild xy We WA MIAt yeux w.Wee Jura 3 a grant it 94: ather ame at styal ramag tesr maiher Mrq so er Vienom met few Aars 'a .e näis me stampy punctung,are lacmg we usura 1aast bo d •r;mi at she avels tog gy gg CLAY 382010NS 8 Mittd5 f...k ame A.-«.OPEN CLAY STUDIDGLABEFusiMG:STRAIMAAfitlT 9thdnesdays.OnL1 lauw.20,Opm CrimasAmtAmas fosy nswer 1970 +I25 --lariai lee Timrsamys.Oci 3 Nok 2 T L4pmsweer,ors 20.i.ese Np.upe.m to Modera ,..rani.»mer as per meesens «ese yo..cany p.ara care 628 *$44 metalet too •œnshu4carg et Wtwry (km amar Thesst wwm we pass ir iraclvly actungPutyngomr.glass con s ther a-pr pa om anu taperienca me ararracs a heiçoi irmg duas uswes o gefung ansarrs meanssarm ¾nwcaustegametbe«fted are VWP"<7t**tr piqwcts Weekly es,.vgir mg ire eitparack is leç na mostrætmewiwagargressashYoupeurusygerrow¾ipat m:f inca qwa es We i M @mTAM $49eux sin fres x thime med e a D#tCri &SYet spAetat &½apet WRikose ½<W Gmigned W Nd!fits Verm di Atkis ettBM CWwma dame A $119 A A A a i ,•f i C.Ad promoting Kittitas County Studio Tours in the Methow Arts Alliance Arts Magazine in the Methow Valley to 18,000 o eer y Located in Historic Downtown Ellensburg,WA www.gallery-one.org Save the Date -CJuly 6-7,2019 Artists'Studio Tour D.Advertising promoting Gallery One exhibit with Etsuko Ichikawa and Corwin Clairemont to arts lovers in Art Chowder magazinedistributed to retailers in Spokane i Located in Historic Downtown Ellensburg WA Www.gallery-onagrg Vitrified Elseke icidkawa Tar Sands Project Gallery One summary of statistics used 2020 Mailinq List 2016 2016 2017 2017 2018 2018 2019 2019 Kittitas County 64%2060 64%2324 64%2588 65%2912 Outside Kittitas County 28%911 28%1006 28%1121 26%173 Out of State 8%232 8%298 8%341 9%397 8.5%2529 Facebook Likes 1853 2162 increase 2857 Kittitas County 43%807 43%932 42%1069 43 1229 Outside Kittitas County 51%959 51%1102 47%1198 47 1343 Out of State/Country 6%119 6%130 10%262 10 287 Members 507 538 Kittitas County 77%370 81%357 81%402 82%441 Outside Kittitas County 21%98 18%78 16%81 16%86 Out of State/Country 2%8 5%21 3%14 2%11 Website Visits -24 locations 9707 Kittitas County 48%7326 42%7780 44%4414 50 4876 Outside Kittitas County 42%6366 48%8832 37%3677 39 3767 Out of State 10%1455 10%1830 19%1936 11 1064 Visitor Survey s/19-9/10/19 375 Kittitas County 60%227 Outside Kittitas County 30%108 Out of State/Country 10%40 2020 2019 2018 2017 2016 2015 2014 2013 Visits To Gallery One 27276 25732 24955 29302 25480 22157 20635 16767 Exhibit "B" Guidelines and Requirements for Expenditure Reimbursements from Lodging Tax Section 1.Branding Contractors who have been approved to utilize grant awards for advertising expenditures must incorporate Kittitas County and the appropriate City of Cle Elum,Ellensburg,or Roslyn tourism information as follows: A.Websites and Social Media Sites must include the County's and appropriate City's tourism website logo with an operational link to the site(s).The logo must be displayed on the contractor's home page,it must be sized no smaller than ½inch in height,and must be surrounded by appropriate white space to allow easy recognition and legibility.Contractors shall not change the logo(s)in color or appearance. 8.Print Advertising and Online Display AdvertisinR of all types (including but not limited to newspaper,periodicals,flyers,posters,billboards,direct mail,e-newsletters,third-party websites,streaming displays,etc.)must include the County's and appropriate City's tourism website logo.The logo must be sized no smaller than ½inch in height,and must be surrounded by appropriate white space to allow easy recognition and legibility.Contractors shall not change the logo(s)in color or appearance. C.Video Advertising of all types (including but not limited to television,online,electronic kiosks, motion billboards,etc.)must include the County's and appropriate City's tourism website logo. The logo must be sized no smaller than ½inch in height,and must be surrounded by appropriate white space to allow easy recognition and legibility.Contractors shall not change the logo(s)in color or appearance. AII logos and website information may be obtained by contacting the Director of Tourism,Kittitas County Chamber of Commerce. Section 2.Advertising Reimbursements Contractors seeking reimbursement from Lodging Tax Funds for advertising expenditures must adhere to the following guidelines and requirements for each type of advertising media utilized. A.Print Advertising: 1.Print advertising placed with any media provider which operates exclusively outside of Kittitas County may be reimbursed at 100%of the cost,including any production costs.To operate exclusively outside of Kittitas County,the provider must not be physically located in the County and/or not distribute any media within the County. 2.Print advertising placed with any media provider which operates inside Kittitas County may be reimbursed as follows: a.For date-specific events,advertising the day of the event and up to 10 days prior to the event may be reimbursed at 100%of the cost,including any production costs. b.For seasonal or year-round events,or for date-specific events outside of the time- frame in Section 2 A,(2)(a)above,advertising reimbursement requests must include a statement from the media provider specifying the percentage distribution to areas outside of Kittitas County.Reimbursements will be allowed for the amount distributed outside of Kittitas County,including any production costs. B.Television Advertising: 1.Television advertising placed with any media provider outside the Yakima/Kittitas DMA will be reimbursed at 100%of the cost,including any production cost. 2.Television advertising placed with any media provider inside the Yakima /Kittitas DMA will be reimbursed as follows: a.For date-specific events,advertising the day of the event and up to 7 days prior to the event may be reimbursed at 100%of the cost,including any production costs. b.For seasonal or year-round events,or for date-specific events outside of the time- frame in Section 2 B,2(a)above,advertising may be reimbursed at the rate of 70%of the total cost,including any production costs. C.Online AdvertisinR: 1.Online advertising and promotion may be reimbursed at 100%of the cost,including any production cost. 2.Streamed media (radio,television,other)requests for reimbursement must include a statement from the media provider specifying the percentage of recipients which are outside of Kittitas County.Reimbursements will be allowed for the percentage distributed outside of Kittitas County,including any production costs. D.Direct Mail: 1.Direct mail advertising may be reimbursed at 100%of the cost,including any production cost,for each item mailed or shipped to a destination outside of Kittitas County.In order to receive reimbursement,a list of the addresses and a signed statement from the contractor that the list is accurate,or other proof of delivery,must be provided along with other required documentation. E.Flyers/Posters: 1.Flyers or posters which are placed outside of Kittitas County may be reimbursed at 100%of the cost,including any production cost.In order to receive reimbursement,a list of the locations where flyers or posters were posted outside of Kittitas County,a signed statement from the contractor that the list is accurate and a copy of the poster/flyer must be provided along with other required documentation. 2.Banners which are placed inside of Kittitas County may be reimbursed at 100%of the cost, including any production costs.In order to receive reimbursement,the banner cannot list a specified date or location.Request can only be made one time. 3.Signage (site layout use only)which are placed inside of the venue/facility of the event may be reimbursed at 100%of the cost,including any production costs.In order to receive reimbursement,the signage cannot list specified date or location.Request can only be made one time.(i.e.ADA Parking/Parking,Loading Zone,Evacuation Route,Bathrooms,and Stage locations) F.Radio Advertising: 1.Radio advertising placed with any media provider located outside of Kittitas County may be reimbursed at 100%of the cost,including any production cost. 2.Radio advertising placed with any media provider located inside of Kittitas County may be reimbursed as follows: a.For date-specific events,advertising the day of the event and up to 7 days prior to the event may be reimbursed at 100%of the cost,including any production cost. b.For seasonal or year-round events,or for date-specific events outside of the time- frame in Section 2 F,2(a)above,advertising may be reimbursed at the rate of 30%of the total cost,including any production costs. G.Operation Reimbursement: 1.Operation costs may be reimbursed 100%of the paid invoice cost.In order to receive reimbursement operations invoice must an approved cost from the Consolidated Lodging Tax committee members list.Invoice provided must include notation of payment with proof of payment. 2.Mileage reimbursements that are outside of 50 miles of Kittitas County may be reimbursed at 100%of cost.In order to receive reimbursement,a signed statement from the receiver along with other required documentation.Mileage reimbursement subject to IRS mileage reimbursement rates which may change annually. 3.Items not eligible for reimbursement: a.Salaries of employees b.Capitol purchases-any item with 3+years life and over $5,000. c.Licenses,permits,insurance,or credit card fees