HomeMy WebLinkAboutLT-2019-017 Hospice FriendsLT-2019-017-HOSPICE FRIENDS
2019 LODGING TAX SERVICES AGREEMENT
BETWEEN KITTITAS COUNTY AND HOSPICE FRIENDS
This Contract, effective January 1, 2019 is made and entered into by and between KITTITAS
COUNTY ("County"), a subdivision of the State of Washington, and HOSPICE FRIENDS FOR
CRUISIN'FOR HOSPICE EVENT ("Contractor").
WHEREAS, the purpose of this Agreement is to provide for activities and expenditures
designed to increase tourism,
NOW THEREFORE, in consideration of the terms and conditions contained herein, or
attached and incorporated and made a part hereof, the County and the Contractor mutually agree
as follows:
Section 1. Scope of Work.
a. Contractor shall provide the services and staff described in its Application for Lodging Tax
Funds submitted to the Lodging Tax Advisory Committee, attached hereto as Exhibit "A"
which is attached hereto and incorporated herein by this reference .
b. Except as otherwise specifically provided in this Agreement, Contractor shall furnish the
following as required to perform the services, described in Paragraph (a) above, in
accordance with this Agreement: Personnel, labor and supervision; technical, professional
and other services. All such services, property and other items furnished or required to be
furnished, together with all other obligations performed, or required to be performed, by
Contractor under this Agreement are collectively referred to herein as "Services."
c. Contractor shall commence, perform and complete such Services in accordance with Exhibit
"B" which is attached hereto and incorporated herein by this reference.
Section 2. Payment.
a. As full compensation for satisfactory performance of the Contractor's Services, the County
agrees to pay Contractor the sum of one thousand, eight hundred, and ninety-six dollars
($1,896.00) (Kittitas Co. lodging tax funding).
b. Additional payment terms: The County will make payment to the Contractor only on a
reimbursement basis, as receipts/invoices for any items including marketing and/or
advertising are submitted to the County, not to exceed the sum of one thousand, eight
hundred, and ninety-six dollars ($1,896.00) (Kittitas Co lodging tax funding).
c. Services/Expenses that are reimbursed must be dated during the current year and final date
to submit reimbursements requests is January 15, after this date funds lapse.
d. Requests for reimbursements must be submitted to:
Kittitas County Auditor
___ .2019 County Lodging Tax Funding Agreement Pagel
LT-2019-017-HOSPICE FRIENDS
Attn: Auditor's Accounting
205 West 5th Ave -Suite 105
Ellensburg, WA 98926
a.udltorsatcountlng@co.kittitas.wa.us
e. Reporting requirements of your events will be required on prescribed forms from the
County Auditor.
f. Contractor is eligible to claim reimbursement for the following items and amounts only :
• Multiple advertisements in Cruzin Magazine
• Promotional brochures for out of town car clubs
g. Contractor is not eligible to claim reimbursement for any items not listed in Section 2 (f) and
is further expressly denied funding for the following items as requested in the application as
defined in Section l(a): N/A
h. Contractors requesting reimbursement for event-specific expenses shall submit all claims as
no more than two reimbursement requests with supporting documentation.
I. Contractors must complete the Lodging Tax Reimbursement online training course provided
by the County Auditor's office prior to filing reimbursement claim. Requests for
reimbursement will not be accepted by the County Auditor prior to the training being
completed. The training may be found online at the Kittitas County Auditor's website at the
following address: http://www.co.kittitas.wa.us/auditor/default.aspx
Section 3. Performance by Contractor .
a. Contractor shall not (by contract, operation of law or otherwise) delegate or subcontract
performance of any Services to any other person or entity without the prior written consent
of the County. Any such delegation or subcontracting without the County's prior written
consent shall be voidable at the County's option.
b. Contractor shall at all times be an independent contractor and not an agent or representa-
tive of the County with regard to performing the Services. Contractor shall not represent
that it is, or hold itself out as, an agent or representative of the County. In no event shall
Contractor be authorized to enter into any Agreement or undertaking for or on behalf of the
County. It is understood that the Contractor and the Contractor's staff and employees are
not employees of the County and are not, therefore, entitled to any benefits provided
employees of the County.
c, Contractor shall comply with all applicable laws, ordinances, rules, regulations, orders,
licenses, permits, and other requirements, now or hereafter in effect, of any governmental
authority (including, but not limited to, such requirements as may be imposed upon the
County and applicable to Services). Contractor shall furnish such documents as may be
required to effect or evidence such compliance. All laws, ordinances, rules, and orders
required to be incorporated into agreements of this character are incorporated into this
Agreement by this reference. Contractor agrees to obtain all required licenses and permits,
___ 2019 County Lodging Tax Funding Agreement Pagel
LT-2019-017-HOSPICE FRIENDS
and further agrees to keep them in full force and effect during the term of this Agreement.
d. The County and the Contractor agree that in fulfilling the terms and conditions of this
Agreement neither shall discriminate on the basis of race, creed, color, national origin, age,
sex, marital status, or the presence of a physical, sensory, or mental handicap.
e. The Services shall at all times be subject to inspection by and approval of the County, but
the County's making (or failure or delay in making) such inspection or approval shall not
relieve Contractor of its responsibility to perform the Services in accord with this
Agreement, notwithstanding the County's knowledge of defective or non-complying
performance, or the substantiality or ease of discovering the same. Contractor shall provide
the County with sufficient, safe, and proper facilities and equipment for such inspection and
free access to such facilities.
f. This contract is subject to review by any Federal or State auditor. Contractor shall promptly
furnish the County or its designee, or such Federal or State auditor with such information
related to the Services as may be requested by the applicable governmental entity.
Contractor shall preserve and maintain all financial records and records relating to
performance of Services under this Agreement for six (6) years after contract termination.
For such duration after the County makes final payment of compensation due hereunder,
Contractor shall provide the County access to (and the County shall have the right to
examine, audit and copy, with or without notice) all of Contractor's books, documents,
papers and records related to the Services or this Agreement.
g. Contractor understands and acknowledges that Contractor is solely responsible for its own
reporting and accounting of all state, federal, social security, and local taxes, of every nature,
arising from Contractor's performance of this Agreement. All compensation received by the
Contractor will be reported to the Internal Revenue Service at the end of the calendar year in
accord with the applicable IRS regulations.
Section 4 . Release, Indemnity, and Hold Harmless.
The County assumes no liability for the Contractor's actions under this Agreement. Contractor
releases and shall defend, indemnify, and hold harmless the County, its officers and employees,
agents, representatives, attorneys and/or volunteers, from and against all claims, costs, liabilities,
damages, and expenses, (including, but not limited to, reasonable attorney fees) which arise or
may arise or be alleged to arise out of or by reason of this Agreement including:
• Any fault, negligence, strict liability or product liability of Contractor in connection with the
Services for this Agreement;
• Any lien asserted upon any property of the County in connection with the Services for this
Agreement;
• Any failure of Contractor, or of the Services, to comply with any applicable law, ordinance,
rule, regulation, order, license, permit and other requirement, now or hereafter in effect, of
any governmental authority; or
• Any breach of or default under this Agreement by Contractor.
___ 2019 County Lodging Tax Funding Agreement Page3
LT-2019-017-HOSPICE FRIENDS
Section 5. Compliance with Public Records Law.
a. In compliance with Washington's public records law, the County will retain copies of any
documents associated with this Agreement, which may be required by law unless legally
exempt from such retention, for any applicable legally required retention period.
b. In the event a public records request is made to the County for documents created in
relation to this Agreement, should legal uncertainty arise regarding the disclosability of any
documents under federal or state public records laws, the County shall provide notice to
Contractor pursuant to Washington's public records act, chapter 42.56 RCW, to allow
Contractor to seek a court injunction.
c. The County specifically shall not be liable to Contractor for the County's release under public
records laws of any documents not protected by trademark, copyright or other law.
Section 6. Industrial Insurance Waiver.
With respect to performance of this Agreement and as to any claims against the County, its Additional
Insureds, officers, agents and employees, the Contractor expressly waives its immunity under Title 51
of the Revised Code of Washington, the Industrial Insurance Act, for injuries to Contractor's employees
and agrees that the obligations to indemnify, defend and hold harmless provided in this Agreement
extend to any claim brought by or on behalf of any employee of the Contractor. This waiver is
mutually negotiated by the parties to this Agreement.
Section 7. Insurance and Endorsements.
a. The County may require through a request in writing that the Contractor provide the County
with a certificate, binder, or policy of liability insurance, acceptable to the County in an
amount specified by the County.
b. Such liability insurance shall be such as will protect Contractor, its employees, agents and
representatives, from all claims, losses, harm, costs, liabilities, damages and expenses
arising out of personal injury (including death) or property damage that may result from
performance of the Services or this Agreement, whether such performance is by Contractor
or any of its employees, agents or representatives.
c. Should the County require such liability insurance, the Contractor agrees to provide proof of
insurance prior to commencing performance of this Agreement.
d. Copies of the County's written request and the insurance documents provided by Contractor
shall be attached to this Agreement and by this reference will be made part hereof.
e. Where insurance is requested by the County, all liability insurance policies shall be endorsed
to include the County as an Additional Insured and shall stipulate that the insurance
afforded by the policies shall be primary insurance, and that any insurance, self-insured
___ 2019 County Lodging Tax Funding Agreement Page4
LT-2019-017-HOSPICE FRIENDS
retention, deductibles, or risk retention trusts maintained or participated in by the Parties
shall be excess and not contributory to any other insurance maintained by the County.
Contractor shall furnish the County a certificate of insurance with Endorsement as evidence
that the required policies are in full force and effect.
Section 8. Termination.
The County may, by written notice thereof to Contractor, terminate this Agreement as to all or any
portion of the Services not yet performed, whether or not Contractor is in breach or default. Upon
receiving such notice of termination, Contractor shall, except as otherwise directed by the County,
immediately stop performing the Services to the extent specified in the notice. In the event the
County terminates the Contractor's Services, the Contractor is obligated and hereby agrees to
refund to the County all monies paid for Services not yet rendered by the Contractor, if any, as of
the date of the notice of termination.
Section 9. Miscellaneous.
a. Contractor shall not (by contract, operation of law or otherwise) assign this Agreement or
any right or interest in this Agreement without the County's prior written consent.
b. This Agreement embodies the entire Agreement between the County and Contractor, and
supersedes any and all prior oral or written communications, proposals, conditions, promises,
representations, or understandings regarding the Services. No change, amendment or
modification of any provision of this Agreement shall be valid unless set forth in a written
amendment to the Agreement signed by both parties.
c. Notice for any purpose under this Agreement, except service of process, shall be given by
the Contractor to the Kittitas County Commissioners and the Kittitas County Auditor, 205 W.
5th Ave. Ste. 108, Ellensburg, WA 98926. For all purposes under this Agreement, any notice by
the County to the Contractor shall be given to the Contractor's address provided on the
signature page. Notice may be given by delivery or by depositing in the U.S. Mail, first class,
postage prepaid, certified mail, return receipt requested.
d. The section and paragraph headings of this Agreement are for reference convenience only
and are not intended to restrict, affect or be of any weight in interpreting or construing the
provisions of such sections or paragraphs.
e. This Agreement may be executed in one or more counterparts and by facsimile, each of
which will be deemed an original, but all of which together will constitute one and the same
instrument.
f. Contractor warrants to the County that the individual signing on Contractor's behalf has the
requisite power and authority to enter into and to perform Contractor's obligations under
this Agreement. Contractor further warrants to the County that Contractor has made no
misrepresentation or misleading statement in connection with this Agreement, and is not in
___ 2019 County Lodging Tax Funding Agreement Pages
LT-2019-017-HOSPICE FRIENDS
violation of any applicable law, ordinance, or regulation the consequence of which will or
may materially affect Contractor's ability to perform its obligations under this Agreement.
g. If any term or condition of this Agreement or the application thereof to any person(s) or
circumstances is held invalid, such invalidity shall not affect the other terms, conditions or
applications which can be given effect without the invalid term, condition or application. To
this end, the terms and conditions of this Agreement are declared severable.
h. The exclusive venue for any action brought to enforce this Agreement or any of its terms
shall be in Kittitas County, State of Washington.
KITTITAS COUNTY
BOARD OF COUNTY COMMISSIONE R_;;, /Jt?J # q
~b -
CONTRACTOR
Chair
ABSENT
[Print Name]
3 OZ-$, t-l\.141 N "':>T
[Address]
50'l -qb'6 -Si r]
[Telephone]
Deputy Prosecuting Attorney
___ 2019 County lodging Tax Funding Agreement Page6
Form W-9 Request for Taxpayer Give Form to the
(Rev. October 201 B) Identification Number and Certification requester. Do not
send to the IRS. Department of the Treasury
Internal Revenue Service ~ Go to www.irs.gov/FormW9 for instructions and the latest information.
1 Nlll'ne (oa shown on your lf'l~.orne lax I tul'n). N;nmn li:'r«tuh·ed on 1h19 llno. do not ,leava 111111 ff nr. blMk.
H V S. P / L € F R.1 etJ D ~-
2 Business name/disregarded entity name, If different from above
c<i 3 Check appropriate box for federal tax classification of the person whose name is entered on line 1. Check only one of the 4 Exemptions (codes apply only to Q)
Cl following seven boxes. certain entities, not individuals; see "' C.
~· C Corporation
instructions on page 3):
C D Individual/sole proprietor or 0 S Corporation 0 Partnership 0 Trust/estate 0
• II) single-member LLC Exempt payee code (ii any) Cl) C: ---a. 0
l' ti D Limited liability company Enter the tax classification (C=C corporation, S=S corporation, P=Partnership) ~
5 2 Note: Check the appropriate box in the line above for the tax classification of the single-member owner . Do not check Exemption from FATCA reporting t: t, LLC if the LLC is classified as a single-member LLC that Is disregarded lrom the owner unless the owner of the LLC is code (if any) ·-C: another LLC that is not disregarded from the owner for U.S. federal tax purposes. Otherwise, a single-member LLC ,1/:litl ---a. u is disregarded from the owner should check the appropriate box for the tax classification of its owner. !E u 0 Other'(soo lruifrUf;IIOns) ~ (Applies to 11ccoun/s mainfained oursidl'J rhe U.S.} Cl) a. 6' /\_ddr~ (r11niu,er , street, ilfld apt. or suite no,} se,, lr1&lrua1lorjl). f.l.,qllesto r's_ name and ~(!dress to pllQ!181) ti)
Q) '?02.. S. M'lif-tr,...J e<·r Q) Kittitas County Auditor's Office (/)
6 City, state, and 'Z IP code
c?!!,92..,(p 205 W. 5th Ste 105
El/~ns 6u.r1 tA,44-. E llens bura. WA 98926
7 List account number(s) here {~Uonnl)
•!J?I: •• Taxpayer ldenfiflcation Nurnber (TIN)
I Sociv l security number l Enter you~ TIN in_ the app_ro~ri~te box. :h~ TIN provided must_ match t~e name given on line 1 to avoid
backup withholding. For 1nd1v1duals, this 1s generally your social security number {SSN). However, for a
resident alien, sole proprietor, or disregarded entity, see the instructions for Part I, later. For other
entities, it is your employer identification number {EIN). If you do not have a number, see How to get a
TIN, later.
[IIJ -DJ -I I I I I
or
Note: If the account is in more than one name, see the instructions for line 1. Also see What Name and
Number To Give the Requester for guidelines on whose number to enter.
I Efrjployar ld ontmcauon number
Certification
Under penalties of perjury, I certify that:
1. The number shown on this fomn is my correct taxpayer identification number {or I am waiting for a number to be issued to me); and
2. I am not subject to backup withholding because: (a) I am exempt from backup withholding, or (b) I have not been notified by the Internal Revenue
Service (IRS) that I am subject to backup withholding as a result of a failure to report all interest or dividends, or (c) the IRS has notified me that I am
no longer subject to backup withholding; and
3. I am a U.S. citizen or other U.S. person (defined below); and
4. The FATCA code{s) entered on this form (if any) indicating that I am exempt from FATCA reporting is correct.
Certification instructions. You must cross out item 2 above if you have been notified by the IRS that you are currently subject to backup withholding because
you have failed to report all interest and dividends on your tax return. For real estate transactions, item 2 does not apply. For mortgage interest paid,
acquisition or abandonment of secured property, cancellation of debt, contributions to an individual retirement arrangement (IRA), and generally, payments
other than interest and dividends, you are not required to sign the certification, but you must provide your correct TIN. See the instructions for Part 11, later.
Sign
Here I Signature of
U.S. person ~
General Instructions
Section references are to the Internal Revenue Code unless otherwise
noted.
Future developments. For the latest information about developments
related to Form W-9 and its instructions, such as legislation enacted
after they were published, go to www.irs.gov/FormW9.
Purpose of Form
An individual or entity (Form W-9 requester) who is required to file an
information return with the IRS must obtain your correct taxpayer
identification number (TIN) which may be your social security number
(SSN), individual taxpayer identification number (ITIN), adoption
taxpayer identification number (ATIN), or employer identification number
(EIN), to report on an information return the amount paid to you, or other
amount reportable on an information return. Examples of information
returns include, but are not lirn ited to, the following.
• Form 1099-INT (interest earned or paid)
Cat. No. 10231X
Date~
• Form 1099-DIV (dividends, including those from stocks or mutual
funds)
• Form 1099-MISC (various types of income, prizes, awards, or gross
proceeds)
• Form 1099-8 (stock or mutual fund sales and certain other
transactions by brokers)
• Form 1099-S (proceeds from real estate transactions)
• Form 1099-K (merchant card and third party network transactions)
• Form 1098 {home mortgage interest), 1098-E (student loan interest),
1098-T (tuition)
• Form 1099-C {canceled debt)
• Form 1099-A (acquisition or abandonment of secured property)
Use Form W-9 only if you are a U.S. person (including a resident
alien), to provide your correct TIN.
If you do not return Form W-9 to the requester with a TIN, you might
be subject to backup withholding. See What is backup withholding,
later.
Form W-9 (Rev. 10-2018)
CL TAC: Application for Lodging Tax Grant Funding
Grant Application
Workshop -2018 *
Submittal Instructions
& General
Information*
Dd you attend the G-ant Application \/\brkshop -2018 hosted by the Kittitas County O1anner of O:Jmrerce?
r Yes
r. No
r-Yes,
I have read and understand Subnittal bistructions and General Information for the 2018 Lodging Tax 0-ant Funding
ftocess
EXHIBIT"A"
You are strongly encouraged to compose your responses to the questions of this form with a desktop text
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link will also be sent to you in an email.
Organization Information
Name of Organiz.ation * Hospice Friends
Organiz.ation Address* Street Address
Website
Federal Tax ID#*
Organization is a :*
302 S. Main St
Address Line 2
Qty
Ellensburg
Fbstal / Zip Code
98926
www.hospice-friends .org
91-1246307
601-150-158
r Government Entity
r. 501 (c)3
r 501 (c)4
r 501 (c)6
r Other
State I ftovince / Region
Washington
Country
United States
(Note: you must submit 501 (c)3, 501 (c)4, or 501 (c)6 approval documentation.)
Click here to view sample documents (redacted).
Upload Proof of Hospice Friends Tax Exempt IRS Verification .pdf
Organiz.ation Status* Acceptable f ile forrmts include : JR3 , R::F or TIFF
Contact Information
First Name*
Last Name*
Ken
Grannan
341 .59KB
Phone Number* 509-968-5117
Email* director@hospice-friends.org
Project or Event Information
Project/Event Name* Cruisin' For Hospice
Event Dates
Please provide any specific dates, or range of dates, on Vvhich your event or project will be held. You may add as many
dates or date ranges as necessary.
Event Dates
Start Dates*
6/1/2019
Project/Event
Location*
New or Ongoing
Project/Event?*
Amount of Funding
Requested*
End Dates
6/2/2019
Do\MltolMl Ellensburg
r-, Ongoing Project/Event (More than four years in existence)
r New Project/Event (Four or fewer years in existence)
$ 1896.00
W you selected "Oigoing R-oject/Blent" above this arrount 1rny not exceed 10% of the total expense budget of tl1is
project.
Funding Request Max 1,897
Tourism Seasons* From the list below, what season will your project enhance tourisn-R Seect any which appy.
r Year-round (January -December)
r Off Season (November -February)
r Shoulder Season (October or March -May)
~ High Season (June -September)
Application Questions: Part 1 ---~------~~---------
PI ease answer each question completely, in the order listed. Please include any supporting data within the
response narrative.
11 Project/Event Description
Please provide a description of your project/event and identify the specific tourism audience/market that your
organization will target with these funds. You must include an itemized list of exactly how any grant funds
awarded will be utilized.
Response 1:
Project/Event
Description*
Cruisin' for Hospice is a partnership between Hospice Friends and local car clubs
to raise much needed funds . These funds help in providing comfort and
compassionate care for the terminally-ill , elderly and those facing short term
medical needs. All of our services are free of charge to anyone in Kittitas County.
The primary activity is the classic car show IMlich happens on Sunday June 2,
2019. This \/viii take place on East 4th Avenue and Pine Street in downtown
Ellensburg. There is a Saturday afternoon activity that is a "Fun Run" drive that
includes the cities of Kittitas, Ellensburg and Thorp.
Over the years, most participants of Cruisin' for Hospice were local car enthusiasts.
However , 15-20% of our car enthusiasts travel over 50 miles to attend our event.
Our 2018 Fun Run and Car Show included cars from as far away as Port Angeles.
We want to continue expanding Cruisin' for Hospice by increasing our marketing
efforts outside Kittitas County to attract more weekend participants. Our goal is to
get the out-of-town attendees \MlO usually only come for the day of the show, to be
enticed by other activities they can attend throughout the weekend, by tying those
into our event.
2019 \/viii mark the 20th Annual Cruisin' For Hospice Classic Car Show. Planning big
changes for the event, we moved the event from Friday-Saturday to Salurday-
Sunday. This event \/viii incorporate opportunities for car enthusiast families to
spend the weekend enjoying all Ellensburg has to offer. We are also incorporating
two streets to effectively double the venue space. This change \/viii allow for the
addition of Vendors, Live Music performances and up to 200 vehicles. This event
change could bring in as many as 400 car club members and draw several
hundred or even a couple thousand local spectators.
For our 2019 event we are expecting a substantial increase in budget due to the
exciting changes. We had hoped to seek additional funds however; the 10%
requirement sets us at $1,896.00. This amount would be a huge help to reaching a
larger audience and very much appreciated . These funds vvill be used for Cruzin
Magazine advertising in the amount of $1500. The balance would be spent
promoting our event to out of to\Ml car clubs and vendors. Our advertising budget
alone for 2019 vvill be in excess of $4500.00 in order to draw the anticipated
participants.
2500 character lirrit
List of Intended Use of Funds*
1500.00 to be used for multiple Advertisements in
Cruzin Magazine.
396.00 to be used for promotional brochures for out
of to\Ml car clubs.
21 Projections of Increased Tourism
Please provide the follovving estimates of how any money received vvill result in increases in the number of people
traveling for business or pleasure on a trip:
1. Away from their place of residence or business and staying overnight in paid accommodations ;
2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight;
3. or from another country or state outside of their place of residence or business.
You must provide the evidence utilized in determining your projections.
Response 2.1 ;
Projection*
Response 2.1 :
Evidence*
Response 2.2:
Projection*
1. Away fromtheir place of residence or business and staying ovemigl1t in paid accormudations;
With money received by provision of this grant, we strongly believe that we can
draw from car clubs as far away as Oregon and Idaho, as we have seen the
interest in past years. In recent years we have failed to promote at greater
distances due to the lack of of funds and available space in Downtown Ellensburg.
For 2019, we have expanded our venue do\Mltown to encompass 4th street and
Pine street, this vvill effectively double our available space. By moving our show to
Sunday and increasing activities on Saturday, we have a much better opportunity
to draw more people for an overnight stay. This vvill allow us to utilize the grant
funds to reach clubs we couldn't effectively promote to in the past.
Secondly, in the past we failed to promote our event until the April issue of Cruzin
Magazine. Due to lack of funds, we only placed one notice in the magazine. This is
a huge mistake in timing and promotions. After doing a survey from the 2018 show
we learned most car enthusiasts have their schedule mapped out in February or
March, prior to our show being advertised. Therefore, it's very difficult to get new
attendees, as they have already set their schedule for the year. For 2019, we plan
advertisements in the Car Show Calendar that comes out in Fall of 2018,
December 2018 issue and the February 2019 issue of Cruizin Magazine. Cruzin
Magazine is the premier car show publication for over 200 clubs and the main
source for determining which events they vvill attend.
Moving the Fun Run from Friday evening after work, to Saturday afternoon with a
musical event and gathering afterwards, we eliminate the after W'.lrk commute and
will definitely increase our attendance. In our advertising we will promote the
farmers market, do\MltO\Ml businesses and incorporate several incentives for our
attendees to visit these locations.
The show will be on Sunday and many attendees like to arrive early to pick the best
spot. By having the Fun Run at an earlier time Saturday with an after run event,
many participants will choose to arrive early and stay overnight at a local hotel. We
will increase the incentive by working with a local hotel to provide a discounted rate
for travelers attending our show.
Our projection is to increase attendance by approximately 50% or between 180-
200 registered vehicles, by the proposed changes. This W'.luld increase the
overnight attendees to approximately 50-55 couples.
2500 character linit
2016 had 20% 50 miles or more away
2017 had 23% 50 miles or more away
2018 had 16% 50 miles or more away -Loss of Director in January 2018.
Average is 22.3% over three years of attendees 50+ miles away.
This was done vvith consistently late advertising in Cruizin Magazine with very few
new attendees making up that percentage. With more appropriate advertising and
change of days we believe it will be fairly easy to increase attendance to 25-28%
from 50+ miles away. With increased overall attendance this brings the number
from the mid twenties to the mid fifties of registered vehicles from 50+ miles away.
2500 character linit
2.To a place fifty niles or rmre away fron1their place of residence or business for the day or staying overnight;
Our projection is to increase attendance by approximately 50% or between 180-
200 registered vehicles, by the proposed changes. This W'.luld increase the
overnight attendees to approximately 50-55 couples.
2500 character lirrit
Response 2.2:
Evidence*
Response 2.3;
Projection*
Response 2.3:
Evidence*
2016 had 20% 50 miles or more away
2017 had 23% 50 miles or more away
2018 had 16% 50 miles or more away -Loss of Director in January 2018 ,
Average is 22.3% over three years of attendees 50+ miles away.
This was done with consistently late advertising in Cruizin Magazine with very few
new attendees making up that percentage. With more appropriate advertising and
change of days we believe it will be fairly easy to increase attendance to 25-28%
from 50+ miles away. With increased overall attendance this brings the number
from the mid twenties to the mid fifties of registered vehicles from 50+ miles away.
2500 character lirrit
3. orfrornanother country or state outside of their place of residence or business
We project we will double our "out-of-county" participants equaling approximately
48 new vehicles for our event in 2019, by
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2016 had 30% Out-of-County -1.75 % out of State
2017 had 31.4% Out-of-County -2.5% out of State
2018 had 31.25% Out-of-County. -No out of State
Average is 30.88% over three years of attendees out of county.
This was done with consistently late advertising in Cruizin Magazine with very few
new attendees making up that percentage. With more appropriate advertising and
change of event schedule we believe it will be fairly easy to increase attendance to
40-45% out of county.
We have started reaching out to several clubs; Sovren Vintage Racing club of
Seattle; Western Antique Aeroplane and Automobile Musem (WAAAM) in Hood
River, Oregon; Clubs in Couer d'Alene, Idaho; Moscow, Idaho; Lewiston, Idaho and
Pendleton, Oregon.
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Application Questions: Part 2
31 Measuring Results
A
What tools will you use to measure your event's impact on tourism? Please be specific and provide examples. Include the
following information:
A Is your project/event year-round or is it seasonal or date-specific? Go to definitions of terms.
B. What strategies will you employ to assure you are attracting tourists from at least 50 miles away?
C. What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your
event/project funding request?
Response 3:
Measuring Results *
Response 3 A:
Measuring Results*
Wiat tools will you use to 1reasure your event's i1rpact on tourisn-r? Rease be specific and provide exanples.
We have instituted tracking measures with our registration forms the track home
address information, events attended over the weekend and hotel registration
information. We also provide an after event survey for attendees to fill out prior to
leaving the car show.
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A. Is your project/event year-round or is it seasonal or date-specific?
r Year Round r Seasonal r-Date Specific
Your selection here should be supported by the dates you provided above, in the A-oject or Event lnformition section.
Response 3 B:
Measuring Results*
Response 3 C:
Measuring Results*
B \l\11at strategies will you errploy to assure you are attracting tourists from at least 50 nil es away?
We plan to employ a simple strategy of advertising the two day event in Cruzin'
magazine, 'Mlich covers over 200 car clubs in 5 states in the Pacific Northwest. We
will also send invitations to major car clubs within Washington, Oregon, and Idaho.
These invitations will not only highlight our two days of events, it will encourage
attendees to visit the farmers market, local shops, restaurants and businesses.
Between now and the December ad, we hope to work with local businesses to
promote special "Car Show'' savings for those 'MlO travel from out of county.
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C. \l\11at strategies will you use to assist in rrnrketing all of Kittitas County as a tourist destination with your
event/project funding request?
To promote all of Kittitas County, we will be looking to make relationships with
companies such as the Wild Horse Wind & Solar Facility, Suncadia, The Brick in
Roslyn, Heritage Distillery in Roslyn, and other business in upper county to
promote side attractions for the weekend event. These again would be "Car Show''
inspired special events promoted by Hospice Friends and the perspective business
throughout the first quarter of 2019.
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Application Questions: Part 3
41 Collaboration
If your organization collaborates or has created partnerships with other organizations, groups, or other
events, how is this accomplished?
Collaboration*
51 Future Plans
Partnerships are a very important part of Cruisin' for Hospice and alVvays have
been. The show started 19 years ago as the brain child of a local car club member
'MlO experienced the loss of his mother and Vvanted to do something to support
Hospice Friends.
Over the years, the event grew and another car club Vvas formed and became a
partner. After the ninth event, the car clubs and Hospice Friends determined that
the planning and implementation of Cruisin' for Hospice should move into the
hands of Hospice Friends with continuing support from car club members.
Representatives from the local car clubs are integral members of the planning
committee. They are ambassadors for Cruisin' for Hospice as they take information
flyers to car shoVvS all over the region in the weeks leading up to our even t,
Members of both car clubs help solicit silent auction items (a peripheral activity on
the Saturday of the show) and other tasks necessary to make the event the
success it is. The businesses along E. 4th Ave. & Pine Street partner wth us to
give approval for the street closure. The city of Ellensburg is a partner as they
approve the street closure and provide signage and garbage cans. In 2018, we
had cash sponsorship's from 19 businesses, silent auction prizes and In-Kind
donations from another 43 businesses or individuals.
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Please explain what plans exist to allow this project to become self-sustaining. Include any plans for ticket
sales, event sponsors, and other cost-recovery models.
Future Plans* Cruisin' for Hospice continues to grow and, as this happens expenses will increase .
The event has operated with surplus over the past few years, which is used to
support Hospice Friends programming.
As we 111,ork toward our goal of making "Cruisin' for Hospice" an
expanded tourist event, expenses will continue to grow. We must remain ever
vigilant in securing additional revenue streams, such as support from lodging tax
funds, to ensure we continue operating with a surplus.
We have exceeded our functional limit with the previous space provided by the city .
In order to create a truly remarkable and exciting event to sustain the coming
years, we have to expand. In addition, Ellensburg saw three new car shows this
year which have a dramatic effect on available sponsorship dollars from local
businesses. We need to reach further and bring in more people to remain the
paramount car show in Kittitas County. As our cause truly has an impact on the
community through our services we provide.
Current revenue streams include participant fees, sponsorship's, silent auction
proceeds, event sales and contributions.
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Application Questions: Part 4
61 Additional Information
Provide any additional information which will assist the Lodging Tax Advisory Committee in evaluating your
project and its benefit to tourism.
Additional Information One encouraging fact we learned from our event survey this year, is how many
couples attend the show. Many of our attendees say this is one of the few shows
their wives look forward to attending due to the do'Mltown location. There is more
for the attendees to do at our car show vs other shows which may be in a field or
park without any amenities close by.
With this information we will alter our advertising to promote the multiple options
Kittitas County offers out of town guests. We will 'M'..lrk closely with businesses in
downto'Ml Ellensburg and in upper county to promote side attractions for the
weekend event. Making this a true tourism destination event.
Generally the people attending our car show have disposable income and are the
perfect demographic to market the community to. Knowing this, they will receive
information about the many other festivals and events Kittitas County offers, in
hopes of them making return trips.
At this time we are in the process of developing our promotional materials for 2019
and do not have completed samples to provide. We would be happy to provide this
material later in the year once completed.
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Supporting Documents You rray upload any supporting docum,nts such as graphs, i1rnges, diagram;, rrarketing rraterials, etc ,
You are allCM/ed to subnit up to 3 single page (l.6 Letter) docum,nts in Jffi. ITT or llFF forrrnt
71 Previous Lodging Tax Grant Information
Previous Years
Awarded Lodging Tax
Grants*
H3s your event received Lodging Tax funds in previous years?
r No, this event/project has not previously received Lodging Tax Funding .
r-Yes, 1 year previous
r Yes, 2 years previous
r Yes, 3 or more years previous
How many participants and spectators attended last year's activity and/or will attend
this year?
Prior Year*
700
Projected*
1,500
How many days did/will your event occur?
Prior Year*
2
Projected*
2
How many paid overnight stays were and/or will be booked as a result of your
project/ event?
Prior Year*
15
Paid Overnights' Data Support
Projected*
48
Explain how the room nights data above from the prior year was collected and how the projection for the next year is
derived. (For example, if there was a survey conducted for the prior year, explain the methodology. For the projections,
what are they based upon and how is that basis justified?)
Prior Year Paid
Overnight's Stay
Response*
Prior Year Paid
Overnight Stay Data
In 2018 we had 15 registrations who stayed overnight in local hotels. 13 of these
were married couples, making a total of 28 people seeking accommodations.
This information was collected from our car show preregistration and event day
registration documents, in conjunction vliith verbal confirmations.
This year our projections are based on information provided earlier in this grant
proposal. Highlighted below.
Increased venue size.
Day format change from Friday-Saturday, to Saturday-Sunday.
More direct marketing to out of county participants.
Expanded events and opportunities for out of town guests throughout the weekend .
Incentives to attend "Car Show Partner Activities".
Discounted Room Rates for the Event.
We expect to increase our out-of-county participants 50+ miles away by about 35
new vehicles (approx. 65 people) for our event in 2019.
There is also an opportunity to market to car enthusiasts and general public
looking to visit Ellensburg, even if they do not register a vehicle for the event. We
½ill be IM'.)rking on ways to reach additional demographics in the coming months.
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h addiUon to field above, you rrny upload the evidence to support the prior years' roomnight infornntion.
You miy upload up to three single pages (US Letter), of inforrmtion. ~ you a single rrulti-page docurrent, only the first
three pages will be considered. The following fornnts, will be accepted: JFG, R::f or llFF
Application Questions: Part 5
81 Funding
"'
Does your organization have, or have you applied for, grant funding from other sources? If not, why not? If yes, please
list the funding you have for the project, including any volunteer and in-kind sources in Question 91 Project Budget
Overview.
Funding sources and amounts which have not yet been secured will be listed separately, in the field(s) directly below.
Finally, what changes would occur if the project couldn't be funded?
Other Funding* D:Jes your organization have, or have you applied for funding from other sources?
r-Yes r No
Funding for which you have applied but not yet secured
Funding Source
2019 Cash Sponsors
Amount
2019 Raffle donation of Flat screen TV's
$ 2,000.00
$ 1,500.00
Funding Shortfalls*
Matching Funds
Percentage
\Mia\ changes would occur if the project couldn't be funded?
If we do not receive lodging tax funding we will reduce marketing efforts outside
Kittitas County. Which will have a slight impact on our ability to bring in a larger
group of attendees. This will decrease the money spent in local shops, restaurants,
and hotels in Kittitas County.
If funding is not granted, we will continue to work with our local community to make
it the best event possible and try to find other funding sources to help us achieve
our goals. We are dedicated to this event, Kittitas County, and the car enthusiast
culture to continue this event as the best Classic Car Show in Kittitas County.
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1002.11
%
lhis field will auto fill with the correct percentage based on your input to budget section below .
91 Project Budget Overview
Please complete budget for this project/proposal. If your agency operates independently of this project application it may
not be necessary to submit the entire agency budget. You must submit a budget which specifically pertains to the
project/event for which you are requesting funding and adheres to the basic budget format shown below.
The budget must include anticipated revenues, expenditures, and any potential profit or loss. For projects/events which
are ongoing for more than one (1) year, please also submit actuals from the previous three (3) years of operations
(need not be consecutive) for the project/proposal if applicable.
For any claimed in-kind contributions valued at $500 or more and related to marketing/advertising, you must
submit verifying documentation which assures the contribution will be provided. For instance, if you are
claiming in-kind contributions in the form of advertising match, a binding contract itemizing the matching value and
obligating each party must be provided.
ATTENTION: In an effor·t to allow an adequate level of flexibility for all applicanls, 11ot all fields in the budget portion are
required to be filled before this form is submitted. Providing all applicable data is your responsibility, failure to do
so will potentially jeopardize your application's chance for review.
Verification of In-kind For any clairred in-kind contributions valued at $500 or rno·e and related to n-arkeUng/advertising, you rrust subnit
Contributions verifying docummtaUon which assures the contribution will be provided.
Budget Year
Edit if necessary 2016 2017 2018 2019
Revenues From Consolidated Lodging Tax Grant
Past Actual 3 Past Actual 2 Past Actual 1 Projected
LTAC Grant $ 0 .00 $ 0 .00 $ 475 .00 $1,896.00
Funding
All Other Revenues
Account Name Past Actual 3 Past Actual 2 Past Actual 1 Projected
Cruisin' For Hospice $ 6138.45 $ 10301 .75 $ 9995.58 $ 15000.00
In-Kind Contributions (except volunteerism)
Account Name Past Actual 3 Past Actual 2 Past Actual 1 Projected
43 donors -Cruisin' $ 0.00 $ 0.00 $ 3591.00 $ 4000.00
for Hospice
Contributions of Volunteer Time
Past Actual 3 Past Actual 2 Past Actual 1 Projected
Number of Hours 125 164 180
Evidence of Volunteer Rease upload a single file which offers evidence in support of the projected volunteer hours ,
Contributions*
Calculated Value of
Projected Volunteer
Time
Revenue Totals
Expenses
Account Name
Cruisin' For Hospice
Expense Totals
Profit & Loss
Volunteer hours 2017-2018.pdf
$ 4 ,24 0 .80
Past Actual 3 Past Actual 2
$ 6138 .45 $ 10301 .75
Past Actual 3 Past Actual 2
$ 3589 .73 $ 7541.13
Past Actual 3 Past Actual 2
$ 3589 .73 $ 7541 .13
Past Actual 3 Past Actual 2
$ 2548.72 $ 2760.62
Application Certification
Past Actual 1 Projected
$ 14061 .58 $ 25136 .80
Past Actual 1 Projected
$ 10915.00 $ 18967.00
Past Actual 1 Projected
$ 10915 .00 $ 18967.00
Past Actual 1 Projected
$ 3146.58 $ 6169.80
--------
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,,...
The applicant here certifies and affirms : 1. That it does not now, nor \Nill it during the performance of any contract arising
from t his application , unlawfully discriminate aga inst any employee, appl icant for employment , cl ient, customer , or other
person who might benefit from said contract, by reason of age , race , color , ethnicity , sex, religion , military status, sexual
orientation, creed, place of birth , or disability; 2. That it \Nill abide by all relevant local, state and federal laws and
regulations and; 3 . That it has read the information contained in the Instructions on pages 1 and 2 and understands and
will comply with all provisions thereof.
Certified by:*
Name* Ken Grannan
Applicant's Title* Executive Director
Internal Revenue Service
Date: June 30, 2006
HOSPICE FRIENDS
401 E MOUNTAIN VIEW AVE STE 3
ELLENSBURG WA 98926-3795
Dear Sir or Madam:
Department of the Treasury
P. 0. Box 2508
Cincinnati, OH 45201
Person to Contact:
DALPHENE NAEGELE 31-04012
CUSTOMER SERVICE SPECIALIST
Toll Free Telephone Number:
877-829-5500
Federal Identification Number:
91-1246307
This is in response to your request of June 30, 2006, regarding your organization's tax-
exempt status.
In May 1984 we issued a determination letter that recognized your organization as exempt
from federal income tax. Our records indicate that your organization is currently exempt
under section 501 (c)(3) of the Internal Revenue Code.
Our records indicate that your organization is also classified as a public charity under
sections 509(a)(1) and 170(b)(1 )(A)(vi) of the Internal Revenue Code.
Our records indicate that contributions to your organization are deductible under section
170 of the Code, and that you are qualified to receive tax deductible bequests, devises,
transfers or gifts under section 2055, 2106 or 2522 of the Internal Revenue Code.
If you have any questions, please call us at the telephone number shown in the heading of
this letter.
Sincerely,
~1(~
Janna K. Skufca; Director, TE/GE
Customer Account Services
Hospice Friends Volunteer Hours by Month, 2018
Jan. Feb. March April May June July Aug. Sept. Oct.
TOTAL Number of Active Volunteers 17
Hours of Volunteer Services YTD
Patient Care
Hospice Patient Care 281 37 20 28 .25 37.75 46 .3 57 55 0 0 0
Other Pat ient Care 0 0 0 0 0 0 0 0 0
TOTAL Patient Care Hours 281 37 20 28.25 37.75 46 .3 57 55 0 0 0
Transportation
Hospice Patient 0 0 0 0 0 0 0 0 0
Other Pat ient 7 6.25 0.5 0 0 0 0 0 0 0
TOTAL Transportation Hours l 0.5 0 0 0 0 0 0 0
Delivery
Hospice Patient 5 0.55 1 0.75 0.5 l l 0 0 0 0
Other Pat ient l 0 1.95 1 1 2.25 1.25 1 1.25 0 0 0
TOTAL Delivery Hours l 5 2 .5 2 1.75 2.75 2.25 2 1.25 0 0 0
TOTAL Hours of Hospice Patient Volunteer Care 286 37.55 21 29 38.25 47.3 58 55 0 0 0
Administrative Tasks 236 47.75 34.5 46 25.25 34.3 24 .5 24 0 0 0
Fundraising Events
Cruisin' for Hospice 163 0 13 10 140 0 0 0 0
Tree of Love 0 0 0 0 0 0 0 0 0
TOTAL Fundraising Event Hours 163 0 l 3 10 140 0 0 0 0
Board Member Hours 54 1 2 10 6 6 6 7 7 0 0 0
Committee Member Hours 39 l 8 0 7 14 5 4 0 0 0
TOTAL Volunteer Hours 789 100.25 74.5 82.5 91.75 113 236 91.3 0 0 0
Hospice Friends Volunteer Hours, 201 7
Nov. December Jan. Feb. March April May
TOTAL Number of Active Volunteers 1 2 1 5 32 36 36
Hours of Volunteer Services 2,017.0
Patient Care
0 Hospice Patient Care 94 14.75 36 28 4 0
0 Other Patient Care 71 28 0.5 9 0.5 3
0 TOTAL Patient Care Hours 165 42.75 36.5 37 4.5 3
Transportation
0 Hospice Patient 1 53 -1 32 1 2
0 Other Patient 200 0 30.5 25
0 TOTAL Transportation Hours 353 -1 62.5 37
Del ivery
0 Hospice Patient 71 25 0
0 Other Patient 63 7 5
0 TOTAL Delivery Hours 133 0 0 0 32 5
0 TOTAL Hours of Hospice Patient Volunteer C 317 14.75 36 27 61 12
0 Administrative Tasks 1 71 47.5 72.5 44 2 0
Fundraising Events
0 Cruisin' for Hospice 125 1 7 7
0 Hoops for Hospice 30 1 7.5 0 10
0 Tree of Love 18 4.5 0 0
TOTAL Fundraising Event Hours 173 23 7 17
0
Board Member Hours 139 1 2 10 0 7 11 0
0
Committee Member Hours 9 1 8 0 0 0
0
TOTAL Volunteer Hours 1,142 103.25 127 103 11 S 172
June July Aug. Sept. Oct. Nov. Decembe r
0 0 0 0 0 76 0
3 1 2 2 3 0 0
2 2 1 3 3 19 0
5 3 3 5 6 19 0 1
13 29 18 39 7 4 0
28.5 35 36 11 23.45 10.7 0
41.S 64 54 so 30.45 14.7 ol
22 10.5 0 0 0 1 3 0
6 7 10.5 18 9 0 0
28 1 7.5 10.5 18 9 1 3 0 1
38 40.S 20 41 10 17 0 1
0.5 1 3 0 0 0 0
-110 0 0 0 0 0 0 -0 0 0 0 0 2.5 0
9 4 0 0 0 0 0
119 4 0 0 0 2.5 0 1
0 0 0 0 0 0 0
0 0 0 0 0 0 0
194 89.S 70.S 73 45.45 49.2 ol
Section 1. Branding
Exhibit "B"
Guidelines and Requirements for
Advertising Expenditures of Lodging Tax
EXHIBIT "B"
Contractors who have been approved to utilize grant awards for advertising expenditures must
incorporate Kittitas County and the appropriate City of Cle Elum, Ellensburg, or Roslyn tourism
information as follows:
A. Websites and Social Media Sites must include the County's and appropriate City's tourism
website logo with an operational link to the site(s). The logo must be displayed on the
contractor's home page; it must be sized no smaller than½ inch in height, and must be
surrounded by appropriate white space to allow easy recognition and legibility. Contractors
shall not change the logo(s) in color or appearance.
B-. Print Advertising and Online Display Advertising of all types ( including but not limited to
newspaper, periodicals, flyers, posters, billboards, direct mail, e-newsletters, third-party
websites, streaming displays, etc.) must include the County's and appropriate City's tourism
website logo. The logo must be sized no smaller than½ inch in height, and must be surrounded
by appropriate white space to allow easy recognition and legibility. Contractors shall not change
the logo(s) in color or appearance.
C. Vjdeo Advertising of all types (including but not limited to television, online, electronic kiosks,
motion billboards, etc.) must include the County's and appropriate City's tourism website logo.
The logo must be sized no smaller than½ inch in height, and must be surrounded by appropriate
white space to allow easy recognition and legibility. Contractors shall not change the logo(s) in
color or appearance.
All logos and website information may be obtained by contacting the Director of Tourism, Kittitas
County Chamber of Commerce.
Section 2. Advertising Re i mbursements
Contractors seeking reimbursement from Lodging Tax Funds for advertising expenditures must adhere
to the following guidelines and requirements for each type of advertising media utilized.
A. Print Advertisin g:
1. Print advertising placed with any media provider which operates exclusively outside of
Kittitas County may be reimbursed at 100% of the cost, including any production costs. To
operate exclusively outside of Kittitas County, the provider must not be physically located in
the County and/or not distribute any media within the County.
2. Print advertising placed with any media provider which operates inside Kittitas County may
be reimbursed as follows:
a. For date-specific events, advertising the day of the event and up to 10 days prior to
the event may be reimbursed at 100% of the cost, including any production costs.
EXHIBIT "B"
b. For seasonal or year-round events, or for date-specific events outside of the time-
frame in Section 2 A, {2)(a) above, advertising reimbursement requests must include a
statement from the media provider specifying the percentage distribution to areas
outside of Kittitas County. Reimbursements will be allowed for the amount distributed
outside of Kittitas County, including any production costs.
B. Television Advertising:
1. Television advertising placed with any media provider outside the Yakima/Kittitas DMA will
be reimbursed at 100% of the cost, including any production cost .
2. Television advertising placed with any media provider inside the Yakima /Kittitas DMA will
be reimbursed as follows:
a. For date-specific events, advertising the day of the event and up to 7 days prior to
the event may be reimbursed at 100% of the cost, including any production costs.
b. For seasonal or year-round events, or for date-specific events outside of the time-
frame in Section 2 B, 2{a) above, advertising may be reimbursed at the rate of 70% of
the total cost, including any production costs.
C. Online Advertising:
1. Online advertising and promotion may be reimbursed at 100% of the cost, including any
production cost .
2. Streamed media (radio, television, other) requests for reimbursement must include a
statement from the media provider specifying the percentage of recipients which are
outside of Kittitas County. Reimbursements will be allowed for the percentage distributed
outside of Kittitas County, including any production costs.
D. Direct Mail :
1. Direct mail advertising may be reimbursed at 100% of the cost, including any production
cost, for each item mailed or shipped to a destination outside of Kittitas County. In order to
receive reimbursement, a list of the addresses and a signed statement from the contractor
that the list is accurate, or other proof of delivery, must be provided along with other
required documentation.
E. Flyers/Posters:
1. Flyers or posters which are placed outside of Kittitas County may be reimbursed at 100% of
the cost, including any production cost. In order to receive reimbursement, a list of the
locations where flyers or posters were posted outside of Kittitas County, a signed statement
from the contractor that the list is accurate and a copy of the poster/flyer must be provided
along with other required documentation.
I=. Radio Advertising:
1. Radio advertising placed with any media provider located outside of Kittitas County may be
reimbursed at 100% of the cost, including any production cost.
EXHIBIT "B"
2. Radio advertising placed with any media provider located inside of Kittitas County may be
reimbursed as follows:
a. For date-specific events, advertising the day of the event and up to 7 days prior to
the event may be reimbursed at 100% of the cost, including any production cost.
b. For seasonal or year-round events, or for date-specific events outside of the time-
frame in Section 2 F, 2(a) above, advertising may be reimbursed at the rate of 30% of
the total cost, including any production costs.