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HomeMy WebLinkAboutLT-2019-001-Gallery OneLT -2019 -001 -GALLERY ONE 2019 LODGING TAX SERVICES AGREEMENT BETWEEN KITTITAS COUNTY AND GALLERY ONE VISUAL ARTS CENTER This Contract, effective January 1, 2019 is made and entered into by and between KITTITAS COUNTY ("County"), acting as agent for and on behalf of the City of Ellensburg, a Washington municipal corporation ("City"), a subdivision of the State of Washington, and Gallery One("Contractor"). WHEREAS, the purpose of this Agreement is to provide for activities and expenditures designed to increase tourism, NOW THEREFORE, in consideration of the terms and conditions contained herein, or attached and incorporated and made a part hereof, the County and the Contractor mutually agree as follows: Section 1. Scope of Work. a. Contractor shall provide the services and staff described in its Application for Lodging Tax Funds submitted to the Lodging Tax Advisory Committee, attached hereto as Exhibit "A" which is attached hereto and incorporated herein by this reference. b. Except as otherwise specifically provided in this Agreement, Contractor shall furnish the following as required to perform the services, described in Paragraph (a) above, in accordance with this Agreement: Personnel, labor and supervision; technical, professional and other services. All such services, property and other items furnished or required to be furnished, together with all other obligations performed, or required to be performed, by Contractor under this Agreement are collectively referred to herein as "Services." c. Contractor shall commence, perform and complete such Services in accordance with Exhibit "B" which is attached hereto and incorporated herein by this reference. Section 2. Payment. a. As full compensation for satisfactory performance of the Contractor's Services, the County agrees to pay Contractor the sum of fifteen thousand dollars ($15,000.00) (City of Ellensburg funding). b. Additional payment terms: The County will make payment to the Contractor only on a reimbursement basis, as receipts/invoices for any items including marketing and/or advertising are submitted to the County, not to exceed the sum of fifteen thousand dollars ($15,000.00)(City of Ellensburg funding). c. Services/Expenses that are reimbursed must be dated during the current year and final date to submit reimbursements requests is January 15, after this date funds lapse. d. Requests for reimbursements must be submitted to: 2019 County Lodging Tax Funding Agreement Page 1 LT -2019 -001 -GALLERY ONE Kittitas County Auditor Attn: Judy Pless 205 West 5th Ave —Suite 105 Ellensburg, WA 98926 J udy. pless @ co.klttitas.wa.us e. Reporting requirements of your events will be required on prescribed forms from the County Auditor. f. Contractor is eligible to claim reimbursement for the following items and amounts only: • Print advertisements and publications • Mailing costs for out of town materials • NWPR advertising • Google Ads • Artist expenses for travel, lodging and art delivery g. Contractor is not eligible to claim reimbursement for any items not listed in Section 2 (f) and is further expressly denied funding for the following items as requested in the application as defined in Section 1(a): N/A h. Contractors requesting reimbursement for event -specific expenses shall submit all claims as no more than two reimbursement requests with supporting documentation at the conclusion of the event. I. Contractors must complete the Lodging Tax Reimbursement online training course provided by the County Auditor's office prior to filing reimbursement claim. Requests for reimbursement will not be accepted by the County Auditor prior to the training being completed. The training may be found online at the Kittitas County Auditor's website at the following address: http://www.co.kittitas.wa.us/auditor/default.aspx Section 3. Performance by Contractor. a. Contractor shall not (by contract, operation of law or otherwise) delegate or subcontract performance of any Services to any other person or entity without the prior written consent of the County and City. Any such delegation or subcontracting without the County's or City's prior written consent shall be voidable at the County's or City's option. b. Contractor shall at all times be an independent contractor and not an agent or representa- tive of the County or City with regard to performing the Services. Contractor shall not represent that it is, or hold itself out as, an agent or representative of the County or City. In no event shall Contractor be authorized to enter into any Agreement or undertaking for or on behalf of the County or City. It is understood that the Contractor and the Contractor's staff and employees are not employees of the County or City and are not, therefore, entitled to any benefits provided employees of the County or City. c. Contractor shall comply with all applicable laws, ordinances, rules, regulations, orders, 2019 County Lodging Tax Funding Agreement Page 2 LT -2019 -001 -GALLERY ONE licenses, permits, and other requirements, now or hereafter in effect, of any governmental authority (including, but not limited to, such requirements as may be imposed upon the County and applicable to Services). Contractor shall furnish such documents as may be required to effect or evidence such compliance. All laws, ordinances, rules, and orders required to be incorporated into agreements of this character are incorporated into this Agreement by this reference. Contractor agrees to obtain all required licenses and permits, and further agrees to keep them in full force and effect during the term of this Agreement. d. The County and the Contractor agree that in fulfilling the terms and conditions of this Agreement neither shall discriminate on the basis of race, creed, color, national origin, age, sex, marital status, or the presence of a physical, sensory, mental disability or any other protected status recognized under local, state or federal law. e. The Services shall at all times be subject to inspection by and approval of the County or City, but the County's or City's making (or failure or delay in making) such inspection or approval shall not relieve Contractor of its responsibility to perform the Services in accord with this Agreement, notwithstanding the County's or City's knowledge of defective or non- complying performance, or the substantiality or ease of discovering the same. Contractor shall provide the County or City with sufficient, safe, and proper facilities and equipment for such inspection and free access to such facilities. f. This contract is subject to review by any Federal or State auditor. Contractor shall promptly furnish the County or City, or their designee, or such Federal or State auditor with such information related to the Services as may be requested by the applicable governmental entity. Contractor shall preserve and maintain all financial records and records relating to performance of Services under this Agreement for six (6) years after contract termination. For such duration after the County or City makes final payment of compensation due hereunder, Contractor shall provide the County or City access to (and the County or City shall have the right to examine, audit and copy, with or without notice) all of Contractor's books, documents, papers and records related to the Services or this Agreement. g. Contractor understands and acknowledges that Contractor is solely responsible for its own reporting and accounting of all state, federal, social security, and local taxes, of every nature, arising from Contractor's performance of this Agreement. All compensation received by the Contractor will be reported to the Internal Revenue Service at the end of the calendar year in accord with the applicable IRS regulations. Section 4. Release, Indemnity,, and Hold Harmless. The County or City assumes no liability for the Contractor's actions under this Agreement. Contractor releases and shall defend, indemnify, and hold harmless the County and the City, their officers and employees, agents, representatives, attorneys and/or volunteers, from and against all claims, costs, liabilities, damages, and expenses, (including, but not limited to, reasonable attorney fees) which arise or may arise or be alleged to arise out of or by reason of this Agreement including: • Any fault, negligence, strict liability or product liability of Contractor in connection with the Services for this Agreement; 2019 County Lodging Tax Funding Agreement Page 3 LT -2019 -001 -GALLERY ONE • Any lien asserted upon any property of the County or City in connection with the Services for this Agreement; • Any failure of Contractor, or of the Services, to comply with any applicable law, ordinance, rule, regulation, order, license, permit and other requirement, now or hereafter in effect, of any governmental authority; or • Any breach of or default under this Agreement by Contractor. Section S. Compliance with Public Records Law. a. In compliance with Washington's public records law, the County will retain copies of any documents associated with this Agreement, which may be required by law unless legally exempt from such retention, for any applicable legally required retention period. b. In the event a public records request is made to the County or City for documents created in relation to this Agreement, should legal uncertainty arise regarding the disclosability of any documents under federal or state public records laws, the County or City shall provide notice to Contractor pursuant to Washington's public records act, chapter 42.56 RCW, to allow Contractor to seek a court injunction. c. The County or City specifically shall not be liable to Contractor for the County's or City's release under public records laws of any documents not otherwise exempt from disclosure by trademark, copyright or other law. Section 6. Industrial Insurance Waiver. With respect to performance of this Agreement and as to any claims against the County or City, their Additional Insureds, officers, agents and employees, the Contractor expressly waives its immunity under Title 51 of the Revised Code of Washington, the Industrial Insurance Act, for injuries to Contractor's employees and agrees that the obligations to indemnify, defend and hold harmless provided in this Agreement extend to any claim brought by or on behalf of any employee of the Contractor. This waiver is mutually negotiated by the parties to this Agreement. Section 7. Insurance and Endorsements. a. The County may require through a request in writing that the Contractor provide the County with a certificate, binder, or policy of liability insurance, acceptable to the County in an amount specified by the County. b. Such liability insurance shall be such as will protect Contractor, its employees, agents and representatives, from all claims, losses, harm, costs, liabilities, damages and expenses arising out of personal injury (including death) or property damage that may result from performance of the Services or this Agreement, whether such performance is by Contractor or any of its employees, agents or representatives. 2019 County Lodging Tax Funding Agreement Page 4 LT -2019 -001 -GALLERY ONE c. Should the County require such liability insurance, the Contractor agrees to provide proof of insurance prior to commencing performance of this Agreement. d. Copies of the County's written request and the insurance documents provided by Contractor shall be attached to this Agreement and by this reference will be made part hereof. Where insurance is requested by the County, all liability insurance policies shall be endorsed to include the County and City as Additional Insureds and shall stipulate that the insurance afforded by the policies shall be primary insurance, and that any insurance, self-insured retention, deductibles, or risk retention trusts maintained or participated in by the Parties shall be excess and not contributory to any other insurance or self-insurance maintained by the County or City. Contractor shall furnish the County a certificate of insurance with Endorsement as evidence that the required policies are in full force and effect. Section 8. Termination. The County may, by written notice thereof to Contractor, terminate this Agreement as to all or any portion of the Services not yet performed, whether or not Contractor is in breach or default. Upon receiving such notice of termination, Contractor shall, except as otherwise directed by the County, immediately stop performing the Services to the extent specified in the notice. In the event the County terminates the Contractor's Services, the Contractor is obligated and hereby agrees to refund to the County all monies paid for Services not yet rendered by the Contractor, if any, as of the date of the notice of termination. Section 9. Miscellaneous. The City is not a party to this Agreement but is an intended third -party beneficiary of this Agreement and to the extent set forth herein certain of its provisions are for the benefit of the City and are enforceable by City in its own name and capacity as a Washington municipal corporation. b. Contractor shall not (by contract, operation of law or otherwise) assign this Agreement or any right or interest in this Agreement without the County's prior written consent. This Agreement embodies the entire Agreement between the County and Contractor, and supersedes any and all prior oral or written communications, proposals, conditions, promises, representations, or understandings regarding the Services. No change, amendment or modification of any provision of this Agreement shall be valid unless set forth in a written amendment to the Agreement signed by both parties. d. Notice for any purpose under this Agreement, except service of process, shall be given by the Contractor to the Kittitas County Commissioners and the Kittitas County Auditor, 205 W 5`h Ave. Ellensburg, WA 98926. For all purposes under this Agreement, any notice by the County to the Contractor shall be given to the Contractor's address provided on the signature page. Notice may be given by delivery or by depositing in the U.S. Mail, first class, postage prepaid, 2019 County Lodging Tax Funding Agreement Page 5 LT -2019 -001 -GALLERY ONE certified mail, return receipt requested. e. The section and paragraph headings of this Agreement are for reference convenience only and are not intended to restrict, affect or be of any weight in interpreting or construing the provisions of such sections or paragraphs. f. This Agreement may be executed in one or more counterparts and by facsimile, each of which will be deemed an original, but all of which together will constitute one and the same instrument. g. Contractor warrants to the County that the individual signing on Contractor's behalf has the requisite power and authority to enter into and to perform Contractor's obligations under this Agreement. Contractor further warrants to the County that Contractor has made no misrepresentation or misleading statement in connection with this Agreement, and is not in violation of any applicable law, ordinance, or regulation the consequence of which will or may materially affect Contractor's ability to perform its obligations under this Agreement. h. If any term or condition of this Agreement or the application thereof to any person(s) or circumstances is held invalid, such invalidity shall not affect the other terms, conditions or applications which can be given effect without the invalid term, condition or application. To this end, the terms and conditions of this Agreement are declared severable. i. The exclusive venue for any action brought to enforce this Agreement or any of its terms shall be in Kittitas County, State of Washington. KITTITAS COUNTY BOARD OF COUNTY COMMISSIONERS CONTRACTOR Chair Vice Chair Commissioner ATTEST: , Clerk of the Board APPROVED AS TO FORM: Deputy Prosecuting Attorney [Print Name] [Address] [Telephone] 2019 County Lodging Tax Funding Agreement Page 6 1 76�'q CLTAC: Application for Lodging Tax Grant Funding EXHIBIT"A" Grant Application Dd you attend the Gant Application Workshop - 2018 hosted by the KKtas County Changer of Corrrrerce? Workshop - 2018* r Yes r No Submittal Instructions r Yes, & General I have read and understand Subrrittal Instructions and General Inforrration for the 2018 Lodging Tax Gant Funding Information * Process You are strongly encouraged to compose your responses to the questions of this form with a desktop text editor and save your work, then copy and paste the information into the form. You may also save a draft by selecting the button at the bottom of this page. When you do this you vall be logged out and must log back in to continue. In order to save a draft you will need to provide an email address and a password. After completing the save draft, you will be redirected to landing page containing a link to log back into the form. We suggest you save this link as a bookmark. The link will also be sent to you in an email. Organization Information Name of Organization* Gallery One Organization Address* Street Address 408 N Pearl St Address Line 2 City Ellensburg Fbstal/ Zip Code 98926 Website Federal Tax ID #* UBI #* Organization is a:* www.gallery-one.org 91-0850195 192-003-555 r Government Entity r 501(c)3 r 501(c)4 r 501(c)6 r Other State / Province / F-gion WA Country US (Note: you must submit 501(c)3, 501(c)4, or 501(c)6 approval documentation.) Click here to view sample documents (redacted). Upload Proof of GalleryOnelRS-1.jpg Organization Status* Acceptabtefile formats include: JPG,PDF orl1FF. Contact Information First Name* Monica Last Name* Miller 1.31 MB Phone Number* 509-925-2670 Email* director@gallery-one.org Project or Event Information Project/Event Name* Annual Marketing Event Dates Please provide any specific dates, or range of dates, on which your event or project will be held. You may add as many dates or date ranges as necessary. Event Dates Start Dates* End Dates 1/1/2019 12/31 /2019 Project/Event Gallery One, 408 N Pearl St, Ellensburg Location * New or Ongoing C Ongoing Project/Event (More than four years in e)istence) Project/Event? * r New Project/Event (Four or fewer years in existence) Amount of Funding $ 20000.00 Requested * V you selected "Ongoing ProjectlEvent' above this annunt rray not exceed 10% of the total expense budget of this project. Funding Request Max 41,426 Tourism Seasons * Fromthe list below, what season will your project enhance tourisrrf? Select any which apply. rJ Year-round (January - December) r Off Season (November - February) r Shoulder Season (October or March - May) r High Season (June - September) Application Questions: Part 1 Please answer each question completely, in the order listed. Please include any supporting data within the response narrative. 11 Project/Event Description Please provide a description of your project/event and identify the specific tourism audience/market that your organization will target with these funds. You must include an itemized list of exactly how any grant funds awarded will be utilized. Response 1: Gallery One requests funds to support targeted marketing to arts friendly Project/Event audiences of our events and exhibits throughout 2019. The marketing strategies Description* use psychographic segmentation and collaborative marketing techniques. Audience/market: 1. Our target audience is comprised of self -identified arts lovers. They go to arts events such as the theater and music productions, they purchase art at auctions and visit other galleries. We knowthis because they have either visited Gallery One in the past (and we have captured their mailing address) or are attending an arts related event in other cities. This audience we are targeting through methods one and two - print advertising with other cultural organizations around the state and through Gallery One printed material distribution via mail. Our secondary audience is the cultural tourist. It is generally agreed that cultural tourists spend substantially more than standard tourists do. According to an Americans for the Arts report, "cultural travelers- both domestic and international — are ideal tourists. They spend more and stay longer". This is a subset of our primary market. They are arts lovers but we have not met them yet. This audience we are targeting through methods one, three and four- print advertising, Google Ads and NWPB. 83% of listeners take action in response to an NPR sponsorship announcement. Our tertiary audience includes those who might visit Ellensburg for other reasons (other events and conferences) who also have an interest in the arts. As indicated in visitor interactions, we believe we have value added benefit to those visiting for other primary reasons, i.e parents visiting students at CWU. This audience we are targeting through methods one and four NWPB and Google Ads. Strategy: Our strategy is five -fold: 1) Print advertising with other arts organizations around the state that cater to arts audiences; 2) Expansion of distribution of Gallery One produced print materials to addresses outside of 50 mile radius.; 3) continue NWPB advertising; 4) Google Ads; 5) Artists expenses to bring artwork to Gallery One. 2500 character lirrit List of Intended Use of Funds* Print advertisements with other cultural orgnaizations and publications Mailing distribution of Gallery One materials to out of town constituent addresses NWPB advertising Google Ads Artist expenses for travel, lodging and art delivery 21 Projections of Increased Tourism Please provide the following estimates of how any money received will result in increases in the number of people traveling for business or pleasure on a trip: 1. Away from their place of residence or business and staying overnight in paid accommodations; 2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight; 3. or from another country or state outside of their place of residence or business. You must provide the evidence utilized in determining your projections. Response 2.1: 1. Away fromtheir place of residence or business and staying overnight in paid accorrrrodations; Projection* 256 - visits away from business or place of residence and overnight in paid accommodations. (1 out of 30 of the 7686 out of county and state visits). 2500 character lirrit Response 2.1: Our logic is as follows: Evidence * 1. We add up each visit (taken at the front desk) to the gallery, our events, our classes. This year, in 2018, we modestly project that will total 24,945 visits. We apply a 10% increase for next year and get 27,450. 2. We review our Facebook demographics and Google analytics of our website to understand where our visitors are from. 3. We review our membership addresses and all of our addresses and see where they are from. 4. We compare the percentages of those from inside the county, out of the county, and out of the state. The attachment shows those numbers for the past three years. 5. We determine an average percentage of those from out of the state and out of the county and apply that to the overall number of visits. Out of state average of mailing list and members is 6% Out of county average of mailing list and members is 22% 6. We multiply our projection of visits by these numbers. Our projection for 2019 is 27,450 27450 x.06= 1647 Out of state visitors 27450 x.22 = 6039 Out of county visitors We only account for the projected increase in tourism, not actual projected tourism. 27450 x.28 =7686 out of state plus out of county visitors 8. We make a modest assumption that 1 out of 30 of these visitors (out of state plus out of county) will pay for lodging. This totals 256. Kittitas County Infrastructure plan survey stated that 39% of participants of their survey stayed in paid lodging. We have been using similar methodology since 2014 to track our attendance. In the past we have only shown the numbers based on the increase in tourism. this year we attempt to represent the total tourism impact. 2500 character limit Response 2.2: 2.To a place fifty miles or more away fromtheir place of residence or business for the day or staying overnight; Projection * 7686 visits from away from their residence or business for the day or staying overnight. 28% of total visits (22% from out of the county, 6% from out of the state). 2500 character lirrit Response 2.2: Our logic is as follows: Evidence * 1. We add up each visit (taken at the front desk) to the gallery, our events, our classes. This year, in 2018, we modestly project that will total 24,945 visits. We apply a 10% increase for next year and get 27,450. 2. We review our Facebook demographics and Google analytics of our website to understand where our visitors are from. 3. We review our membership addresses and all of our addresses and see where they are from. 4. We compare the percentages of those from inside the county, out of the county, and out of the state. The attachment shows those numbers for the past three years. 5. We determine an average percentage of those from out of the state and out of the county and apply that to the overall number of visits. Out of state average of mailing list and members is 6% Out of county average of mailing list and members is 22% 6. We multiply our projection of visits by these numbers. Our projection for 2019 is 27,450 27450 x.06= 1647 Out of state visitors 27450 x.22 = 6039 Out of county visitors We only account for the projected increase in tourism, not actual projected tourism. 27450 x.28 =7686 out of state plus out of county visitors 8. We make a modest assumption that 1 out of 30 of these visitors (out of state plus out of county) will pay for lodging. This totals 256. Kittitas County Infrastructure plan survey stated that 39% of participants of their survey stayed in paid lodging. We have been using similar methodology since 2014 to track our attendance. In the past we have only shown the numbers based on the increase in tourism. this year we attempt to represent the total tourism impact. 2500 character limit Response 2.3: 3. or from another country or state outside of their place of residence or business. Projection * 1647 visits from another country or state outside of their place or residence or business. 2500 character linit Response 2.3: Our logic is as follows: Evidence * 1. We add up each visit (taken at the front desk) to the gallery, our events, our classes. This year, in 2018, we modestly project that will total 24,945 visits. We apply a 10% increase for next year and get 27,450. 2. We review our Facebook demographics and Google analytics of our website to understand where our visitors are from. 3. We review our membership addresses and all of our addresses and see where they are from. 4. We compare the percentages of those from inside the county, out of the county, 1 and out of the state. The attachment shows those numbers for the past three years. 5. We determine an average percentage of those from out of the state and out of the county and apply that to the overall number of visits. Out of state average of mailing list and members is 6% Out of county average of mailing list and members is 22% 6. We multiply our projection of visits by these numbers. Our projection for 2019 is 27,450 27450 x.06= 1647 Out of state visitors 27450 x.22 = 6039 Out of county visitors We only account for the projected increase in tourism, not actual projected tourism. 27450 x.28 =7686 out of state plus out of county visitors 8. We make a modest assumption that 1 out of 30 of these visitors (out of state plus out of county) will pay for lodging. This totals 256. Kittitas County Infrastructure plan survey stated that 39% of participants of their survey stayed in paid lodging. We have been using similar methodology since 2014 to track our attendance. In the past we have only shown the numbers based on the increase in tourism. this year we attempt to represent the total tourism impact. 2500 character lirrit Application Questions: Part 2 31 Measuring Results What tools will you use to measure your event's impact on tourism? Please be specific and provide examples. Include the following information: A. Is your project/event year-round or is it seasonal or date -specific? Go to definitions of terms. B. What strategies will you employ to assure you are attracting tourists from at least 50 miles away? C. What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your event/project funding request? Response 3: Measuring Results* Response 3 A: Measuring Results* What tools w ill you use to measure your event's impact on tourism? Rease be specific and provide examples. Gallery One will measure tourism impact in the following ways: a. Compare previous years' event attendance demographics. Gallery One currently requires addresses for the following events throughout the year: Membership Party (February), Soup Line (April), Paint Ellensburg (September). We will, therefore, be able to analyze an increase in attendance from out-of-town visitors. b. Compare out of town subscriptions to Facebook, visitors to our website and overall database with those from 2013-2018. Results when comparing statistics from 2018 show an increase in subscriptions from out of the county to Facebook, visitors to our website and increased addresses. When comparing the numbers of Facebook subscriptions, mailing addresses and website visits. c. Complete a visitor zip code survey in October 2019. d. Survey visiting artists and facility renters about their visits and record in visitor's log. 2500 character limit A. Is your project/event year-round or is it seasonal or date -specific? F Year Round r Seasonal r Date Specific Your selection here should be supported by the dates you provided above, in the Roject or Event Information section. Response 3 B: R What strategies will you errploy to assure you are attracting tourists from at least 50 niles away? Measuring Results* Lodging Tax Funds Use Our strategy is five -fold: 1) Print advertising with other arts organizations around the state that cater to arts audiences; 2) Expansion of distribution of Gallery One produced print materials to addresses outside of 50 mile radius.; 3) continue NWPB advertising; 4) Google Ads; 5) Exhibit artists from outside of the area drawing them and their audiences 1. Print advertisement - $6,000 Advertise at other arts events such as Artist Trust auction, Museum of NW Art in LaConner, Art at Work in Tacoma, Bellevue Arts Museum. These opportunities are very low entry and give direct exposure to self selected arts audiences. 2. Print Material Distribution- $2,000 Expansion of Gallery One printed materials to the 1462 addresses on mailing list outside of the county. Estimated $250/ mailing x 8 mailings to signature events and quarterly newsletters 3. Radio Advertisements - $5,000 - Continue radio advertising statewide to reflect the demographic of our exhibiting artists. The NPR Listener is 2.5-3 times more likely to attend an art gallery or art show than the average radio listener. Two thirds of listeners are between ages 35- 64. NPR Listeners have a median household income of $92,900; US average is $59,400. 4. Google Ads - $2,000 - With an increase of online traffic and annual traffic of 17,038 we think there is potential to increase our audience. 5. Exhibition Support - $5,000 Experience shows us that when we exhibit artists from outside communities (such as Tri -Cities, Montana and Seattle), it draws their audiences as well. In order to draw more popular artists and create a more diverse exhibition calendar, we seek funding to support the transportation of artwork and the artists' stays. Examples for 2019 include: - The 20th Anniversary of Paint Ellensburg - Artist expenses for exhibits General Marketing in Addition to Lodging Tax Funds Use In addition to the above strategy, Gallery One also uses our website, social media and other print materials to market our programs. We have an email list of 2,843 and we have All-Star status because of our open rate. We have a general advertising budget of $3,000 and then each event has it's own budget that includes marketing or advertising included in it's individual budget. 2500 character limit Response 3 C: C What strategies will you use to assist in marketing all of Kttitas County as a tourist destination with your Measuring Results* event/project funding request? 1. Gallery One will follow the guidelines and requirements for advertising expenditures of Lodging Tax funds. 2. In addition we will place the logos on our website year-round and continue to link to other destinations on our visit us page http://vmw.gallery-one.org/visit-us/. 3. Please see the extensive list of collaborations and partnerships with other organizations which includes the use of our facility for major events (JIV, Brewfest), co -promotion of activities and value added content. 2500 character lint Application Questions: Part 3 A 41 Collaboration If your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished? Collaboration* NATIONAL North American Reciprocal Museum Membership - Shared admission for over 1300 museums across the country www.narmassociation.org drawing in visitors on their road trips. STATEWIDE Washington State Arts Alliance - Invited to host annual conference for 100 attendees Artist Trust (Seattle based statewide organization) - Reciprocal membership benefit with a store discount of 10% and to host for board meeting Washington State Arts Commission - Staff serving as a Washington State Arts Commissioner representing the area at four statewide meetings Upper Columbia Museum Association membership COUNTY Central Association of Museums and History membership June Art Fest - Participate in art project Chamber of Commerce - Venue for events (Brewfest), event listings on calendar, member of the Chamber. Noted as Legacy Business of the Year Thorp Mill - Offer to host a Sip & Paint class and reciprocal donations County wide Studio Tour with 6 artists from the Upper County Suncadia- Partnered with Suncadia to facilitate a call for art designs on cows placed around their facilities CITY Ellensburg Downtown Association - Venue for many downtown events (Girls Night Out), open late for certain events (Cocoa Stroll), participation in advertising efforts and Main Street Conference. Received Legacy Business of the Year Ellensburg Film Festival - Venue for events and loan of mailing list Community organizations - In-person and flyer promotional opportunities. Auction donations - Contributions to auctions and events (Adult Activity Center, Thorp Mill, Clymer Museum and others) CWU Foundation - Special closing reception sponsored by Alumni Association Kittitas County Historical Museum - Help build and promote walking tour Ellensburg Arts Commission - First Friday participant, collaboration on public art project (noted as a moderate strategy for County objective) Jazz in the Valley - Participating venue for performances and Wine Tasting Event Hotel Windrow- Partnered with Hotel Windrow to facilitate art selection for new hotel In addition, we strive to create an exhibition schedule that reflects the diversity of the region. We represent artists from the County, the region and the state. 2500 character lirrit 51 Future Plans Please explain what plans exist to allow this project to become self-sustaining. Include any plans for ticket sales, event sponsors, and other cost -recovery models. Future Plans* Funds from lodging tax are requested for promotions expenses for our events, exhibits and programs. Each of these events, exhibits, workshops are self- sustaining. The need is to continue to expand our reach and grow our services and sustainability. With 50 years of consistent community support from a diverse base, we have been able to both weather troubled times and grow to adjust to the needs of the community. Gallery One has multiple sources of income that include memberships, sponsorships, ticket sales, earned income, donations and grants. In 1999, Gallery One purchased the Stewart building. Each specific event that we produce including the Soup Line, Paint Ellensburg, Confab and First Friday is supported through a variety of ticket sales and business sponsors. See attached income/expense statement for specifics. In past years Gallery One has been awarded funds from the National Endowment for the Arts, Washington State Arts Commission, Ellensburg Arts Commission, McMillen Foundation, and corporate and local businesses. Regarding a cost -recovery model, all of our events have income and expenses that balance out. It's the excess of these events that support our free programs for youth, salaries and other general operating expenses (utilities, repairs, etc). We have accumulated a small nest egg in case of loss or unexpected expenses. 2500 character lirrit Application Questions: Part 4 61 Additional Information Provide any additional information which will assist the Lodging Tax Advisory Committee in evaluating your project and its benefit to tourism. Additional Information Gallery One, 50 years old, strives daily to remain relevant to both tourists and residents by providing interesting programs, classes and exhibitions. In addition we: - Are open 7 days a week. - Offer a unique facility for events. - Offer unique classes to adults and youth. - Offer unique gifts made by artists in the Northwest. - Have helped launch many artists' careers locally and nationally. While our overall estimates of impact are projections, they are based on actual numbers. We work hard to capture information about our activities and events and overall effect on tourism. Two examples are below. Front of house staff is asked to capture visitor profiles. Below are some examples of our visitors from out of the area. These snapshots reinforce our interests in marketing directly to visual arts consumers and artists by going to galleries and visual arts events outside of the area. Note that many of these snapshots are taken on a Sunday. Two groups from Alaska! Portland, Wyoming -Drew Liedtke's parents and 2 brothers - one, Christian, bought John's mug on 3rd floor.Jane Orleman in to buy presents -Ellensburg wine glasses; Kevin and Cassandra Town in to talk to Boni about a kind of tile she was ordering for their wedding.. Lot of attention given to the Dirty Canteen show, today. Mom and son in from North Bend to "get away from the rain"! Anniversary show still up. Travelers from many other states that I can recall: OR - lots, MI, FL, NY, Indiana, Iowa, ID, UT, CO, Montana, VT, AZ, CA -lots, SD, GA, NC, WA - lots, of course, Seattle, Port Townsend, Vashon, Whidby, Gig Harbor, Graham, Yakima- quite a few, Tacoma, Selah, Ritzville, Wenatchee, Liberty, Bainbridge, Bellingham, Vancouver(WA and B.C), France and Japan. Couple from Juno- (she in Cie Elum for 40th high school reunion!) Some up from the south - Prosser, Tri -cities, Goldendale, Grandview, then, Tacoma, Spain Bonnie Kovatch, the new Army representative for CWU. Vancouver, WA couple; man lives in Kona, HI is a former Ebg resident bought a piece of Linda Johnson's - has a large collection of her pieces and gives many as gifts. ; A Tuscon resident with son from here checking to see status of bidding on piece in auction for his mother. Lots of first timeG1 people coming through for weekend or day to Farmer's Market or visiting Ebg friends. Approximately 20 of today's visitors were here for the first time, either driving back toward Seattle on a brief break from driving, visiting friends in Ebg or new. 2500 character lirrit Supporting Documents You rray upload any supporting docurrents such as graphs, images, diagrarrs, marketing rraterials, etc. GalleryOne2019Schedule.pdf 209.9KB GalleryOneAdSample.pdf 2.73MB GalleryOnePrintAd.pdf 11.28MB You are allowed to subrrit up to 3 single page (US Letter) docurrents in JFG, FDF or -IFF format 71 Previous Lodging Tax Grant Information Previous Years Fbs your event received Lodging Tax funds in previous years? Awarded Lodging Tax r No, this event/project has not previously received Lodging Tax Funding. Grants* r Yes, 1 year previous r Yes, 2 years previous r Yes, 3 or more years previous How many participants and spectators attended last year's activity and/or will attend this year? Prior Year* Projected * 24,945 27,450 How many days did/will your event occur? Prior Year* Projected * 344 344 How many paid overnight stays were and/or will be booked as a result of your project/event? Prior Year* Projected * 322 256 Paid Overnights' Data Support Explain how the room nights data above from the prior year was collected and how the projection for the next year is derived. (For example, if there was a survey conducted for the prior year, explain the methodology. For the projections, what are they based upon and how is that basis justified?) Prior Year Paid Our logic is as follows: Overnight's Stay Response* 1. We add up each visit (taken at the front desk) to the gallery, our events, our classes. This year, in 2018, we modestly project that will total 24,945 visits. We apply a 10% increase for next year and get 27,450. 2. We review our Facebook demographics and Google analytics of our website to understand where our visitors are from. 3. We review our membership addresses and all of our addresses and see where they are from. 4. We compare the percentages of those from inside the county, out of the county, and out of the state. The attachment shows those numbers for the past three years. 5. We determine an average percentage of those from out of the state and out of the county and apply that to the overall number of visits. Out of state average of mailing list and members is 6% Out of county average of mailing list and members is 22% 6. We multiply our projection of visits by these numbers. Our projection for 2019 is 27,450 27450 x.06= 1647 Out of state visitors 27450 x.22 = 6039 Out of county visitors We only account for the projected increase in tourism, not actual projected tourism. 27450 x.28 =7686 out of state plus out of county visitors 8. We make a modest assumption that 1 out of 30 of these visitors (out of state plus out of county) will pay for lodging. This totals 256. Kittitas County Infrastructure plan survey stated that 39% of participants of their survey stayed in paid lodging. We have been using similar methodology since 2014 to track our attendance. In the past we have only shown the numbers based on the increase in tourism. this year we attempt to represent the total tourism impact. 2500 character Iirrit. Prior Year Paid In addition to field above, you may upload the evidence to support the prior years' roorrnight information. Overnight Stay Data GalleryOneEvidence.pdf 190.8KB You nay upload up to three single pages (US Letter), of inforrratiom If you a single rrulti laage document, only the first three pages will be considered. The following forrrats, will be accepted: JFG, FDF or 11FF Application Questions: Part 5 A 81 Funding Does your organization have, or have you applied for, grant funding from other sources? If not, why not? If yes, please list the funding you have for the project, including any volunteer and in-kind sources in Question 91 Project Budget Overview. Funding sources and amounts which have not yet been secured will be listed separately, in the field(s) directly below. Finally, what changes would occur if the project couldn't be funded? Other Funding* Does your organization have, or have you applied for funding from other sources? r Yes r No Funding for which you have applied but not yet secured Funding Source Annual corporate and business sponsorship requests Exhibit and program grants Funding Shortfalls* What changes would occur if the project couldn't be funded? Amount $ 15,000.00 $ 5,000.00 Without project funding, our events and exhibits would suffer from the value added advertising and promotions beyond Kittitas County. We benefit greatly from the funding to stay relevant to our market beyond 50 miles. With 50 years of community support from diverse income sources, we have been able to both weather troubled times and grow to adjust to the needs of the community. Gallery One has multiple sources of income that include memberships, sponsorships, ticket sales, earned income, donations and grants. In 1999, Gallery One purchased the Stewart building. Each specific event that we produce including the Soup Line, Paint Ellensburg, Confab and First Friday is supported through a variety of ticket sales and business sponsors. See attached income/expense statement for specifics. In past years Gallery One has been awarded funds from the National Endowment for the Arts, Washington State Arts Commission, Ellensburg Arts Commission, McMillen Foundation, Umpqua Bank, Wells Fargo and corporate and local businesses. Regarding a cost -recovery model, all of our events have an income and expenses that are meant to balance out. It's the excess of these events that support our free programs for youth, salaries and other general operating expenses (utilities, repairs, etc). Currently we have a reserve equal to 10% of our budget that is available to our organization should we incur an income shortfall or emergency expense. 2500 character lirrit. Matching Funds 2053.50 Percentage % This field will auto fill with the correct percentage based on your input to budget section below. 91 Project Budget Overview Please complete budget for this project/proposal. If your agency operates independently of this project application it may not be necessary to submit the entire agency budget. You must submit a budget which specifically pertains to the project/event for which you are requesting funding and adheres to the basic budget format shown below. The budget must include anticipated revenues, expenditures, and any potential profit or loss. For projects/events which are ongoing for more than one (1) year, please also submit actuals from the previous three (3) years of operations (need not be consecutive) for the project/proposal if applicable. For any claimed in-kind contributions valued at $500 or more and related to marketing/advertising, you must submit verifying documentation which assures the contribution will be provided. For instance, if you are claiming in-kind contributions in the form of advertising match, a binding contract itemizing the matching value and obligating each party must be provided. ATTENTION: In an effort to allow an adequate level of flexibility for all applicants, not all fields in the budget portion are required to be filled before this form is submitted. Providing all applicable data is your responsibility, failure to do so will potentially jeopardize your application's chance for review. Verification of In-kind For any clairred irr-Hnd contributions valued at $500 or rrore and related to rrarketing/advertising, you rrust submt Contributions verifying docurrentation which assures the contribution will be provided. Budget Year Edit if necessary 2016 2017 2018 2019 Revenues From Consolidated Lodging Tax Grant Contributions of Volunteer Time Past Actual 3 Past Actual 2 Past Actual 1 Projected Number of Hours 450 450 1,072 1,072 Evidence of Volunteer Rease upload a single file which offers evidence in support of the projected volunteer hours. Contributions* Gallery One volunteer hour projections.pdf 272.03KB Calculated Value of $ 25,256.32 Projected Volunteer i Time u Past Actual 3 Past Actual 2 Past Actual 1 Projected LTAC Grant $ 10,500.00 $ 12,500.00 $ 14,750.00 $ 20,000.00 Funding All Other Revenues Past Actual 3 Past Actual 2 Past Actual 1 Projected Account Name Past Actual 3 Past Actual 2 Past Actual 1 Projected Class/ Workshop $ 28573.00 $ 30177.00 $ 25000.00 $ 25000.00 Lecture Community School $ 43139.00 $ 42897.00 $ 38000.00 $ 38000.00 of Arts Events $ 80936.00 $ 86505.00 $ 94500.00 $ 94500.00 Exhibit $ 22884.00 $ 21814.00 $ 16000.00 $ 16000.00 Membership $ 29201.00 $ 36464.00 $ 40000.00 $ 40000.00 Rental $ 21533.00 $ 18556.00 $ 19200.00 $ 19200.00 Sales $ 119577.00 $ 136813.00 $ 130000.00 $ 130000.00 Grants/Other/ $ 14091.00 $ 21999.00 $ 25000.00 $ 15000.00 Special Project Donations I $ 31591.00 $ 23341.00 $ 30000.00 $ 30000.00 In -Kind Contributions (except volunteerism) Account Name Past Actual 3 Past Actual 2 Past Actual 1 Projected Donated Services $ 2837.00 $ 11889.00 $ 3000.00 $ 3000.00 Donated Artwork i $ 39337.00 $ 32502.00 $ 50031.00 $ 0.00 Contributions of Volunteer Time Past Actual 3 Past Actual 2 Past Actual 1 Projected Number of Hours 450 450 1,072 1,072 Evidence of Volunteer Rease upload a single file which offers evidence in support of the projected volunteer hours. Contributions* Gallery One volunteer hour projections.pdf 272.03KB Calculated Value of $ 25,256.32 Projected Volunteer i Time u Past Actual 3 Past Actual 2 Past Actual 1 Projected Revenue Totals $ 444199.00 $ 475457.00 $ 485481.00 $ 455956.32 I Expenses Account Name Past Actual 3 Past Actual 2 Past Actual 1 Projected General Advertising $ 3985.00 $ 0.00 $ 3000.00 $ 3000.00 Bank Fees $ 7116.00 $ 0.00 $ 7500.00 $ 7500.00 Account Name Past Actual 3 Past Actual 2 Past Actual 1 Projected Classes/ Workshops $ 19800.00 $ 0.00 $ 14200.00 $ 14200.00 Community School $ 2948.00 $ 0.00 $ 3000.00 $ 3000.00 of Arts Dues $ 1171.00 $ 0.00 $ 1400.00 $ 1400.00 Events $ 28548.00 $ 0.00 $ 34500.00 $ 34500.00 Exhibits $ 12378.00 $ 0.00 $ 10000.00 $ 10000.00 Insurance $ 3460.00 $ 0.00 $ 3500.00 $ 3500.00 Licenses $ 589.00 $ 0.00 $ 455.00 $ 455.00 Membership $ 1712.00 $ 0.00 $ 2500.00 $ 2500.00 Payroll $ 149480.00 $ 0.00 $ 179953.00 $ 179953.00 Postage $ 784.00 $ 0.00 $ 900.00 $ 900.00 Pro Fees and $ 11386.00 $ 0.00 $ 13400.00 $ 13400.00 Development Rentals $ 1410.00 $ 0.00 $ 750.00 $ 750.00 Repairs and $ 8677.00 $ 0.00 $ 11600.00 $ 11600.00 Maintenance Retail Sales $ 3008.00 $ 0.00 $ 3500.00 $ 3500.00 Supplies $ 6375.00 $ 0.00 $ 9100.00 $ 9100.00 Taxes $ 2744.00 $ 0.00 $ 2800.00 $ 2800.00 Tel/Utilities/Internet $ 18401.00 $ 0.00 $ 17900.00 $ 17900.00 COGS $ 74233.00 $ 89003.00 $ 79300.00 $ 79300.00 Grant/ Special $ 14091.00 $ 27999.00 $ 25000.00 $ 15000.00 Project Past Actual 3 Past Actual 2 Past Actual 1 Projected Expense Totals $ 372296.00 $ 117002.00 $ 424258.00 $ 414258.00 Profit & Loss Past Actual 3 $ 71903.00 Application Certification Past Actual 2 Past Actual 1 Projected $ 358455.00 $ 61223.00 $ 41698.32 The applicant here certifies and affirms: 1. That it does not now, nor will it during the performance of any contract arising from this application, unlawfully discriminate against any employee, applicant for employment, client, customer, or other person who might benefit from said contract, by reason of age, race, color, ethnicity, sex, religion, military status, sexual orientation, creed, place of birth, or disability; 2. That it will abide by all relevant local, state and federal laws and regulations and; 3. That it has read the information contained in the Instructions on pages 1 and 2 and understands and will comply with all provisions thereof. Certified by: * Name* Monica Miller Applicant's Title* Director Internal Revenue Serticm. Date: �;�r� �9, 2u00 Galie,r,: 1 408 %z' �� ill e n s r .2.1 1We Attachment 1: Gallery One 2019 Draft Exhibit and Event Schedule and Areas Represented Highlights include Retrospective of Richard Elliott (of Dick and Jane's Spot), 20th Anniversary of the launching of Paint Ellensburg and a National Call for Quiltmakers Average attendance of First Friday= 350. Highest reaching 798 Average Pecha Kucha event attendance = 130 Average monthly visitor = 1100 Victoriao r' i a Areas represented 23% of members are from out of the County plus one two Seattle based artists 2017 had 46 out-of-state artists Bellingham, Seattle, Yakima artists Central WA focus Nationally recognized arts Past exhibitinq artists invited to exhibit Artist from Tacoma and Wenatchee ares Best of Kittitas County Open Exhibit Seattle based artist from Japan Features artists from around the regional including Portland, Spokane, California Kca. Natior ett le 54 an r - j N C Lxhibiting artists and print advertising locations Exhibit/ Event • Nichole DeMent and Stephen Rock plus Members' Exhibit • Membership Party • First Friday Jan/ Feb • Maker Nights • National Quilt Exhibition • First Friday March Pecha Kucha • Bucolic- A pretty exhibition • Soup Line April • First Friday Woodworking Exhibit a First Friday May • • Pecha Kucha Retrospective of Richard Elliott • First Friday June Maker Nights • Group Exhibit July • First Friday Matthew Olds, Natalie Nieblack August Pecha Kucha • Open exhibit of Kittitas County artists • 20th Anniversary of Paint September_ Ellensburg • Etsuko Ichikawa October I • Pecha Kucha Nov/ Dec • Holiday exhibit Victoriao r' i a Areas represented 23% of members are from out of the County plus one two Seattle based artists 2017 had 46 out-of-state artists Bellingham, Seattle, Yakima artists Central WA focus Nationally recognized arts Past exhibitinq artists invited to exhibit Artist from Tacoma and Wenatchee ares Best of Kittitas County Open Exhibit Seattle based artist from Japan Features artists from around the regional including Portland, Spokane, California Kca. Natior ett le 54 an r - j N C Lxhibiting artists and print advertising locations CL v v ,� �,Y,�1 +���iL,t. fir'-■ �+w he, �. �1 gallery one (SALON DES G1 July 6, 5-8pm - Salon des Gallery One Featuring 50 years of creativity with over 100 participating artists Celebrate with cake & music on fi Friday, visit any time July -August (STUDIO TOURS July 7, 10am-4pm - Home & Studio Tour A free self -guided tour of 20 artist homes & studios in Kittitas County. Get your map at Gallery One on First Friday in July or the day of the event. FOUNDERS' BRUNCH 'Aw .n July 8, 10am-12pm Share stories and a specially prepared meal in honor of our gallery founders. Tickets available until July 1 online or at Gallery One. - $15 per person or $120 1 table of 8 l' rj?r ELLENSl URLs M Gallery One volunteer hour projections Event Hours Projected 12 Board Meetings x 24 24 36 committee meetings x 5 180 Paint Ellensburg 48 Soup Line 80 Wine in the Valley 80 Exhibit Installation 20 x 10 General Support 20/mo 200 240 Ex: Volunteer Log for July 4- September 6. Does not include board member volunteer hours or CSA. Hours Name Volunteer ]ob JDate 14. EP 9L4 S e C d 7 o G I �r2 27�Y C 5 j r 1 yet --1L.- p 1 .� WA.'�• 9 SAP 2 L.4uwr .srfrnrtdy flasiss �`�'Nomsrae R9rv7 a � i,�x.�u,� Gallery One summary of statistics used Mailing List Kittitas County 12016 64% 128% 2016 2017 2017 2324 1006 298 2162 2018 2018 2060 911 64% 28% 64% 28% 2588 1121 Outside Kittitas County Out of State 8% 43% 51% 232 1853 8% 8% 8'5% increase 341 2529 Facebook Likes Kittitas County 807 43% 932 42% 1069 Outside Kittitas County 959 51% 1102 47% 1198 Out of State/ Country 6% 119 6% 130 10% 262 Members 507 Kittitas County 77% 370 81% 357 81% 402 Outside Kittitas County 21% 98 18% 78 16% 81 Out of State/ Country Arnett Muldrow survey over 1 wk 2% 8 5% 21 3% 14 46 Kittitas County 49% Outside Kittitas County 38% 35 Out of State/ Country Website Visits from top 24 locations 13% 12 Kittitas County 480% 7326 42% 7780 44% 4414 Outside Kittitas County 42% 6366 48% 8832 37% 3677 Out of State 10% 1455 10% 1830 19% 1936 w First Friday m Exhibition Attendance CSA Classes N Ceramics " Free Events Special Events Class Visits/ Tours Event Rentals Workshops 2018 Projected Visitors by category: 24,945 Exhibit "B" Guidelines and Requirements for Advertising Expenditures of Lodging Tax Section 1. Brandi EXHIBIT "B" Contractors who have been approved to utilize grant awards for advertising expenditures must incorporate Kittitas County and the appropriate City of Cle Elum, Ellensburg, or Roslyn tourism information as follows: A. Websites and Social Media Sites must include the County's and appropriate City's tourism website logo with an operational link to the site(s). The logo must be displayed on the contractor's home page; it must be sized no smaller than %: inch in height, and must be surrounded by appropriate white space to allow easy recognition and legibility. Contractors shall not change the logo(s) in color or appearance. B. Print Advertising and Online Display Advertising of all types ( including but not limited to newspaper, periodicals, flyers, posters, billboards, direct mail, e -newsletters, third -party websites, streaming displays, etc.) must include the County's and appropriate City's tourism website logo. The logo must be sized no smaller than %: inch in height, and must be surrounded by appropriate white space to allow easy recognition and legibility. Contractors shall not change the logo(s) in color or appearance. C. Video Advertising of all types (including but not limited to television, online, electronic kiosks, motion billboards, etc.) must include the County's and appropriate City's tourism website logo. The logo must be sized no smaller than % inch in height, and must be surrounded by appropriate white space to allow easy recognition and legibility. Contractors shall not change the logo(s) in color or appearance. All logos and website information may be obtained by contacting the Director of Tourism, Kittitas County Chamber of Commerce. Section 2. Advertising Reimbursements Contractors seeking reimbursement from Lodging Tax Funds for advertising expenditures must adhere to the following guidelines and requirements for each type of advertising media utilized. A. Print Advertising: 1. Print advertising placed with any media provider which operates exclusively outside of Kittitas County may be reimbursed at 100% of the cost, including any production costs. To operate exclusively outside of Kittitas County, the provider must not be physically located in the County and/or not distribute any media within the County. Print advertising placed with any media provider which operates inside Kittitas County may be reimbursed as follows: a. For date -specific events, advertising the day of the event and up to 10 days prior to the event may be reimbursed at 100% of the cost, including any production costs. EXHIBIT "B" b. For seasonal or year-round events, or for date -specific events outside of the time- frame in Section 2 A, (2)(a) above, advertising reimbursement requests must include a statement from the media provider specifying the percentage distribution to areas outside of Kittitas County. Reimbursements will be allowed for the amount distributed outside of Kittitas County, including any production costs. B. Television Advertisi 1. Television advertising placed with any media provider outside the Yakima/Kittitas DMA will be reimbursed at 100% of the cost, including any production cost. 2. Television advertising placed with any media provider inside the Yakima /Kittitas DMA will be reimbursed as follows: a. For date -specific events, advertising the day of the event and up to 7 days prior to the event may be reimbursed at 100% of the cost, including any production costs. b. For seasonal or year-round events, or for date -specific events outside of the time- frame in Section 2 B, 2(a) above, advertising may be reimbursed at the rate of 70% of the total cost, including any production costs. C. Online Advertisine: Online advertising and promotion may be reimbursed at 100% of the cost, including any production cost. 2. Streamed media (radio, television, other) requests for reimbursement must include a statement from the media provider specifying the percentage of recipients which are outside of Kittitas County. Reimbursements will be allowed for the percentage distributed outside of Kittitas County, including any production costs. D. Dirert Mail: Direct mail advertising may be reimbursed at 100% of the cost, including any production cost, for each item mailed or shipped to a destination outside of Kittitas County. In order to receive reimbursement, a list of the addresses and a signed statement from the contractor that the list is accurate, or other proof of delivery, must be provided along with other required documentation. E. Flyerslposters: 1. Flyers or posters which are placed outside of Kittitas County may be reimbursed at 100% of the cost, including any production cost. In order to receive reimbursement, a list of the locations where flyers or posters were posted outside of Kittitas County, a signed statement from the contractor that the list is accurate and a copy of the poster/flyer must be provided along with other required documentation. F. Radio Advertising: 1. Radio advertising placed with any media provider located outside of Kittitas County may be reimbursed at 100% of the cost, including any production cost. EXHIBIT "B" 2. Radio advertising placed with any media provider located inside of Kittitas County may be reimbursed as follows: a. For date -specific events, advertising the day of the event and up to 7 days prior to the event may be reimbursed at 100% of the cost, including any production cost. b. For seasonal or year-round events, or for date -specific events outside of the time- frame in Section 2 F, 2(a) above, advertising may be reimbursed at the rate of 30% of the total cost, including any production costs.