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Old Heat Gapital <br />Campaign Pyramid <br />4 | oLD HEAT REPoRT oLD HEAr REPoRT | 5 <br />Ou) HEAI I1(}M CAPfTAL CAII|PAIGN PYRAMID JUNE 2026 . iltAY 2028 <br />Cmmunlty Gn3 <br />500K-lti <br />Itrior Ar.a Spomr <br />2soK-il/l <br />Co?po?atc Anchor <br />3trl.5M <br />In Fln.l Fundralsng A Oper.tlon.l R.adlm3r <br />Cmbuctlon . W.m Shell & Corr <br />Publlc C.mp.lgn L.[nch A Communlty Philc <br />Qulot Phfe - Amhor e ilalor Sponron <br />Publlc Fmdlng Strrtegry & Appllcatlonl <br />Camp.lgn Entlty & Budg.t Flnrllzatlon <br />Flnrnco Tools <br />3lt.1ll u$*n*4"$1{e"u* <br />To execute this campaign effectively, a clearly detined leadership structure is essential. <br />Because the UniveGity will own the building and oversee construction and long-tem <br />programming, it must remain the ullimate steward of the prcject. However, successful <br />€pital campaigns of this scale benefit from a dedi€ted, agile fundraising vehicle. For <br />that reason, the recommended structure is the fomation or designation of a 501 (cX3) <br />whose mission is specifically centered on economic development initiatives such as the <br />Old Heat capital €mpaign. This affiliated nonprofit will opemte in formal partnership with <br />the University while focusing exclusively on campaign execution. <br />The foundation will recruit a Campaign Cabinet composed of University leadership, <br />corporate executives, civic influencers, and philanthropic champions. lt will negotiate <br />sponsoFhip agreements, steward donors, and coordinate campaign communi€tions. <br />The University will retain owneFhip, overeee construction, and ensure mission alignment. <br />The 501 (cX3) will serve as the fundraising engine. Togethe( they creale a hybrid <br />structure of governance for operations and fundraising while maintaining unified strategic <br />direction. <br />The execution of the campaign will unfold in delibeEte phases. The initial six months will <br />focus on establishing the campaign entity, finalizing budgets and naming frameworks, <br />and securing public infrastructure commitments. The following six to twelve months will <br />constitute the quiet phase, during which the corporate anchor and major sponsors are <br />cultivated and secured. The goal during ihis period is to secure at least half of the total <br />campaign goal before public launch. Only once the campaign reaches critical mass will <br />it enter the public phase, marked by a fomal announcement, media engagement, public <br />toure, renderings, and community outreach events. <br />Throughout the silenl phase, brand development and master plan communication will <br />be criti€l. The Old Heat Building must be positioned within a broader €mpus vision. <br />It should be framed as the calalytic lirst phase of a larger innovation and community <br />engagement strategy. Sharing renderings, storytelling through video, hosting tours, and <br />communicating milestones will maintain momentum and public enthusiasm. Campaign <br />momentum must not be allowed to stall; visible progress builds trust. <br />Equally important is operational readiness. As construction proceeds, the University <br />must clarify the long-term operating model for the building. Whether through intemal <br />management or partnerehip with a mission-aligned nonprofit or publicprivate operator, <br />Old Heat Capital <br />Gampaign & <br />Gonstruction <br />Timeline