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Response 3: Describe how you will promote your event/activity/facility to attract tourists.*
<br />4| Collaboration
<br />Response 4.1: If your organization collaborates or has created partnerships with other organizations, groups, or other events,
<br />how is this accomplished?*
<br />Response 4.2: Describe how you will promote lodging establishments, restaurants, and business located in Kittitas County *
<br />To achieve our tourism and outreach goals, we are planning to hire a marketing professional to strengthen our communications
<br />strategy and maximize visibility for our programs and events.
<br />We have already built a strong foundation for outreach:
<br />• Membership and Reach: Our membership list has grown to 280 individuals. Our mailing list expands that reach to nearly 500
<br />households, with 33% located outside Kittitas County and 20% out of state—demonstrating a significant external audience. Our
<br />email list now includes 292 contacts, with ongoing efforts to add non-members and visitors to this distribution.
<br />• Print & Digital Newsletters: Each year we mail a year-end newsletter with a calendar of events. In 2025, we expanded by
<br />adopting Mailchimp to distribute a monthly digital newsletter, allowing us to promote events, share stories, and increase
<br />engagement.
<br />• Professional Media Production: We invested in professional photography and videography for our three main events this year
<br />to strengthen our digital marketing and social media content. Going forward, we plan to increase the use of video and expand
<br />our presence across multiple platforms.
<br />• Community Partnerships: As an active member of the Kittitas County Chamber of Commerce, we leverage their resources to
<br />share and advertise events.
<br />Looking ahead, we plan to enhance our marketing strategy through new signage, printed brochures, and targeted advertising in
<br />social media, print, and video. With professional support and expanded resources, we will be well positioned to capture the
<br />attention of the thousands of tourists already visiting our area and connect them to our unique cultural and historical assets.
<br />2500 character limit
<br />Application Questions: Part 3
<br />Our success is built on collaboration. We actively partner with:
<br />• Coal Mines Interpretive Signage Project Partners include: Coal Mines Trail Commission (City of Roslyn, City of Cle Elum,
<br />Kittitas County), Mountains to Sound Greenway Trust, Roslyn Historical Museum Society, Roslyn Downtown Association, Cle
<br />Elum Roslyn School District, Roslyn’s Black Pioneers, Yakama Nation, Washington State Historical Society, Central Washington
<br />University – Archives & Special Collections Department
<br />• Event & Program Partners: Order of Sons and Daughters of Italy in America (OSDIA) Cle Elum Lodge – co-host of the Upper
<br />Kittitas County Bocce Tournament, connecting us to a statewide network of 1,200 members and Central Washington University –
<br />Anthropology & Museum Studies and Archives & Special Collections, providing students and faculty expertise for community-
<br />based research and cultural preservation.
<br />• Business & Community Networks: Over 60 local and regional businesses and nonprofits engaged through sponsorships and
<br />joint projects. We are also active members of the Kittitas County Chamber of Commerce and Cascade Association of Museums,
<br />Arts & History (CAMAH) for expanded marketing, visibility, and collaboration.
<br />By leveraging these partnerships, the Heritage Club is amplifying tourism, enriching cultural storytelling, and ensuring long-term
<br />sustainability of our programs.
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<br />We are committed to recognizing and promoting our business partners in ways that provide meaningful visibility and
<br />demonstrate community appreciation. Partner logos are prominently displayed across event materials—including advertising,
<br />programs, signs, posters, flyers, and banners—before, during, and after events. Each event is followed by a dedicated “Thank
<br />You” ad to highlight and recognize sponsors and collaborators.
<br />We also feature business partners through prizes, gifts, and auction items that encourage community members and visitors to
<br />engage with local businesses. At events, banners highlight local sponsors, and through our new sponsorship plan, we are
<br />expanding this visibility with targeted social media promotion.
<br />By combining traditional recognition with modern digital outreach, we ensure our partners receive lasting exposure while
<br />strengthening the connection between visitors, community members, and the businesses that support cultural tourism in our
<br />region.
<br />2500 character limit
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