LT2026-016 VALLEY THEATRE COMPANY FINAL

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Response 6.1: Provide any additional information which will assist the Lodging Tax Advisory Committee in evaluating your project and its benefit to tourism. In past years, Valley Theatre Company requested lodging tax support only for our summer musical, historically our largest production. However, ticket data over the past three years shows that our winter, youth, and cabaret productions are also drawing consistent tourism, with 15–25% of attendees traveling more than 50 miles to see our shows. These productions are growing rapidly: our cabaret expanded from one performance to four, the winter play will increase to 12 performances in 2026, and our youth production moved to Morgan’s stage in 2025 with attendance more than doubling. These signals, combined with audience demand, make clear that VTC now has a case for year-round tourism impact. To build on this growth, we are implementing a year-round marketing strategy that promotes the entire season as part of Kittitas County’s tourism offerings. This approach strengthens VTC’s reputation as a high-quality theatre destination and encourages visitors to plan return trips across the year. We are also investing in accessibility, with plans to introduce closed captioning at one performance of each production. This feature, typically only available at large regional theatres, allows hard-of-hearing patrons to discreetly follow performances on their personal devices—broadening our audience reach and setting our county apart as an inclusive cultural destination. As a community theatre, our productions provide opportunities for families, students, and volunteers, while creating meaningful visitor experiences that encourage extended stays. Audience testimonials (attached) affirm that VTC productions are consistently worth the destination drive. 2500 character limit Response 6.2: You may upload any supporting documents such as graphs, images, diagrams, marketing materials, etc. You are allowed to submit up to 3 single page (US Letter) documents in JPG, PDF or TIFF format Audience Comments.pdf 219.02KB VTC Supplemental - Promotion samples.pdf 767.27KB 7| Previous Lodging Tax Grant Information Response 7.1: Has your event received Lodging Tax funds in previous years?* No, this event/project has not previously received Lodging Tax Funding Yes, 1 year previous Yes, 2 years previous Yes, 3 years previous Yes, 4 or more years previous Response 7.2: Overall Attendance * Past Actual *Projected * 4,915 5,200 Response 7.3: Number of people travelling more than 50 miles for your event?* Past Actual *Projected * 959 1,014 Response 7.4: Number of people traveling from outside WA State for your event?* Past Actual *Projected * 151 161 Response 7.5: The number of overnight guests who stay in paid accommodations in Kittitas County for your event?* Past Actual *Projected * 336 355 Response 7.6: Number of paid lodging room nights resulting from you event/activity/facility?* Past Actual *Projected *