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3| Impact <br />Response 3: Describe how you will promote your event/activity/facility to attract tourists.* <br />4| Collaboration <br />Response 2.2: Describe the prior success of your event/activity/facility to attract tourists.* <br />Over the past 11 years, the Cle Elum Roundup has seen an increase in notoriety and attendance. The Roundup has grown from <br />an amateur rodeo with 100 spectators to a PRCA/WPRA professional rodeo weekend event that attracts thousands of <br />spectators, vendors, contestants, and volunteers. <br />Contestant participation has increased and many return year after year because they are satisfied with the quality of stock, <br />ground, hospitality, awards, and facility that we provide. They promote our event and local community through social media, <br />contestant forums, awards voting, and word of mouth. <br />In 2025, attendance was tracked by direct count. Barcoded tickets were sold and zip codes for purchasers were recorded at <br />time of sale. Tickets were scanned at the gate for entry. Additionally, we collected accommodation information by direct ask <br />regarding overnight stay, residency, and accommodations at time of ticket sale. We did the same during vendor, contestant and <br />volunteer registration. <br />In 2025, we had 2001 overall attendance for Friday and Saturday performances. 839 were from outside of Kittitas County and of <br />those 229 were from outside of WA state. 582 attendees utilized overnight lodging (hotel/motel, RV/camping, or vacation rental). <br />Using the 2.5 people per pd lodging night multiplier would make a total of 233 paid nights. <br />2500 character limit <br />Application Questions: Part 2 <br />The Cle Elum Roundup will utilize marketing strategies in multiple mediums to promote our event and attract tourists to Kittitas <br />County. <br />Our target audience will be individuals and families who have an interest in rodeo, western sports &/or lifestyle and enjoy the <br />great outdoors. <br />We will utilize branded marketing in social media such as Facebook targeted ads, Instagram, google adwords, and influencer <br />campaigns. Driving traffic to our website for connection with tickets, accommodations, tourism, sponsor promo, links, and sales. <br />We will use digital marketing Key Performance Indicators (KPI) to measure the efficacy of our tactics to optimize and improve <br />the results throughout the marketing campaign. <br />We utilize both digital and print marketing in partnership with our sanctioning body, contractors, sponsors, and vendors with <br />agreements in place to drive their social media followers and fans to our website, media, and event. <br />We will utilize in-person marketing and promotion with the Roundup Queen ambassador who travels throughout the pacific <br />northwest promoting the Roundup and our community. Our royalty averages 4,000+ miles of travel each year and hands out <br />several hundred poster-photo cards that contain branding and event information. <br />Additionally, we will utilize radio advertising, direct mail, posters, and other print publications that will contain discount codes to <br />drive business to our website from outside of Kittitas county. <br />We will adjust our campaign to utilize strategies with the greatest success in driving ticket sales and tourism for our event. <br />2500 character limit <br />Application Questions: Part 3