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3| Impact <br />Response 3: Describe how you will promote your event/activity/facility to attract tourists.* <br />4| Collaboration <br />Response 2.2: Describe the prior success of your event/activity/facility to attract tourists.* <br />The prior success of Suncadia's Harvest Festival demonstrates its powerful ability to attract tourists and foster community <br />engagement in Kittitas County. In 2024, the 18th Annual Harvest Festival welcomed approximately 10,200 attendees over two <br />weekends, including Suncadia residents, resort guests, and visitors from surrounding regions. This turnout highlights the <br />festival’s growing reputation as a destination-worthy seasonal event. <br />The festival offered a wide array of attractions; pony rides, wagon rides, a hay maze, pumpkin painting, live music, artisanal <br />vendor markets, and more, creating a dynamic and inclusive experience for guests of all ages. The diversity of activities, from <br />line dancing lessons to axe throwing and foam parties, ensured broad appeal and encouraged extended visits and overnight <br />stays. <br />Feedback from attendees and vendors was overwhelmingly positive, and participation in key activities like the hay maze and <br />pumpkin patch was strong. The festival’s success was measured not only in attendance numbers but also in its economic <br />impact, with increased exposure and sales for local businesses and artists. <br />The event has become a beloved tradition in the region, and its continuous growth supported by grants and community <br />partnerships have solidified its role as a cornerstone of fall tourism in Kittitas County <br />2500 character limit <br />Application Questions: Part 2 <br />To attract tourists and maximize attendance for Harvest Festival, Suncadia will execute a comprehensive omnichannel <br />marketing strategy that integrates multiple promotional platforms into a cohesive and engaging event campaign. This approach <br />ensures consistent messaging and maximizes visibility. <br />Key Promotional Tactics: <br />Paid Digital Advertising - Targeting audiences located more than 100+ miles from Kittitas County, with a strategic focus on the <br />Seattle metro area and expanding into Eastern Washington markets such as Spokane and the Tri-Cities. <br />Email Marketing - Outreach to past attendees, regional interest groups, and subscribers within our growing hospitality (100k+) <br />and real estate databases to encourage repeat visitation and increase awareness. <br />Website Integration - Dedicated event pages featuring detailed information, lodging packages, and curated local highlights to <br />support visitor planning and conversion. <br />Social Media Campaigns - Active promotion across platforms including Facebook, Instagram, LinkedIn, and TikTok, using <br />visually compelling content and storytelling to drive awareness, RSVPs, and ticket sales. <br />On-Site and Community Engagement - We will leverage strategically placed signage, personalized Suncadia concierge <br />recommendations, and direct communications with guests and residents to encourage participation and convert current visitors <br />into event attendees. <br />Influencer Partnerships - Collaborations with regional influencers to amplify reach and generate authentic content that resonates <br />with travel-minded audiences. <br />This strategy is supported by robust annual hospitality and real estate marketing budgets created to drive vacation rental <br />occupancy and real estate property sales, allowing for sustained investment in high-impact campaigns and innovative outreach. <br />These resources enable us to scale our efforts, test new channels, and ensure consistent visibility throughout the year. <br />2500 character limit <br />Application Questions: Part 3