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8| Funding <br />Response 8.1: Does your organization have, or have you applied for funding from other sources?* <br />Response 8.2a: If not, please explain why not.* <br />Response 8.3: What changes will be made if funding for your request is not available or recommended?* <br />Matching Funds Percentage <br />Response 7.10: Please explain your methodology.* <br />Please explain. <br />Direct counts: Volunteers track attendance with clickers or timed counts at entry points. <br />Surveys/zip codes: Collected through bingo cards and raffles to measure visitors traveling 50+ miles, overnight stays, and out- <br />of-state participation. <br />Digital analytics: Ad and website data confirm geographic reach and visitor conversion behavior. <br />Business/vendor feedback: Partners provide sales data. <br />2500 character limit <br />Application Questions: Part 5 <br />Yes <br />No <br />The Ellensburg Downtown Association is primarily funded through city contracts, general donations, and the Main Street Tax <br />Credit Incentive Program. Each year, we allocate a portion of our budget to marketing, advertising, and events. However, with <br />the addition of LTAC funds, we could significantly enhance our efforts and create a larger impact on tourism outreach. <br />While we have applied for funding from other sources, these funds are targeted for specific projects, such as administrative cots, <br />beautification initiatives, mural restorations, and other capital improvements in our downtown. These grants are not intended to <br />directly increase our budget for tourism marketing and outreach. <br />In short, while we have pursued other funding sources, they are not specific to tourism and destination marketing. <br />2500 character limit <br />If additional funding for our request is not available or recommended, we will continue to carry out our existing events and <br />marketing efforts as planned. However, the lack of enhanced funding would limit our ability to grow and improve these initiatives. <br />Specifically, without the additional resources, we would face the following challenges: <br />Limited Marketing Reach: Our current marketing efforts would continue to be geared towards a local audience, preventing us <br />from expanding our reach to attract new audiences. This would hinder our ability to engage a broader demographic of tourists <br />and visitors, limiting the potential economic impact on the local community. <br />Fewer Enhancements to Events: We would not be able to introduce new features, activities, or experiences to our events, which <br />are essential for maintaining visitor interest and driving repeat attendance. Enhancements such as improved entertainment, <br />additional vendors, and activities could be scaled back. <br />Decreased Flexibility for Tourism Promotion: Without the additional funding, we would have less flexibility to explore unique <br />digital marketing strategies, such as social media campaigns, targeted online ads like ad messenger. <br />Overall Slower Growth: Ultimately, without the additional funds, our ability to scale our tourism marketing and outreach efforts <br />would be significantly hindered, resulting in slower growth in both visitor numbers and economic benefits for the downtown area. <br />In summary, while we would continue our current activities, the opportunity to innovate, expand, and improve would be limited, <br />impacting our long-term goals for tourism growth and community engagement. <br />2500 character limit. <br />636.67 <br />This field will auto fill with the correct percentage based on your input to budget section below.