LT2026-009 ELLENSBURG DOWNTOWN ASSOCIATION FINAL-1

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Response 3: Describe how you will promote your event/activity/facility to attract tourists.* 4| Collaboration The EDA uses a layered marketing strategy that combines targeted advertising, organic engagement, media outreach, and partnership-driven promotion: Digital Advertising: Paid boosts on Facebook, Instagram, Google Ads, and Messenger campaigns targeting Puget Sound, Spokane, Yakima, and Tri-Cities. Past campaigns have delivered 100,000+ impressions with higher than average click-through- rates (CTR’s) Social Media Engagement: Organic reach consistently exceeds 20,000 users leading into major events, with strong non-follower engagement (e.g., 51.6% of viewers on Girls Night Out’s map post were not followers). Press & Media Outreach: Proactive outreach has secured features in SIP Magazine, NW Travel Magazine, KIMA TV, and the Daily Record - positioning Ellensburg as a regional destination. Print & Visitor Materials: Posters, brochures, rack cards, downtown maps, large format printing and regional visitor guide advertising expand reach to tourists planning trips. Website & Email Marketing: The EDA’s website provides event details, lodging links, and a downtown directory; email campaigns target thousands of regional subscribers. Professional photography and videography: This will help to paint the picture for visitor and then can be applied to all of the above outlets. Partner Advertising: Through our partnership with MyEllensburg, events are promoted across their digital platforms and visitor channels, extending our reach into broader markets and aligning Ellensburg events with countywide tourism campaigns. This strategy directly supports the Tourism Plan’s recommendation of “spreading tourism benefits countywide, supporting downtown districts as cultural destinations, and promoting shoulder-season tourism to balance visitor flow” (Tourism Plan, pp. 10–11, 46–47). 2500 character limit Application Questions: Part 3