2025-07-28-minutes-it-study-session

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Conclusions and Recommendations “Simple ain’t easy” —Thelonious Monk Rebranding A complete rebrand, done correctly, would a major commitment in time and resources. It would require internal and external focus groups and serious study to gather the infor- mation needed for a designer to begin distilling it down into a single concept that would successfully brand the county positively and appropriately. This option also runs a greater risk of becoming bogged down in trying to represent many different voices in a near literal way. The process may lead you back very nearly where you started, and the time and resource commitment made may feel misspent. If the eventual logo diverged significantly from the current brand, a much larger informa- tion campaign would be needed to position the new brand in the minds of the audience. Reinterpretation This option has many advantages. A full study isn’t required as the designer would work with the current image and concept. Continuity and trust would be greater therefore less effort would need to be made to develop trust with the audience. As mentioned above the population and culture of the county has changed and contin- ues to do so. Maintaining the county’s landscape as the symbol of our county could be a smart decision, as it doesn’t change noticeably in many generations. It is also not conten- tious. No large sector of the population will be angered over mountains, rivers, valleys and deserts. No interest group will feel left out its use as a symbol of Kittitas County. Refresh The current logo falls short on so many of the principles of design, that it would be dif- ficult to advise this as a credible option. A refresh could potentially be an improvement over the current logo, but would run the risk of being quickly outdated. It would also require all the expense of altering all applications for little change.