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A MARKET STRATEGY CONTAINING ACTION ELEMENTS <br /> LINKED TO TIMELINES. <br /> L <br /> The market strategy for the Old Heat project is designed to position Kittitas <br /> County as an emerging innovation node by serving both as a launch pad for new <br /> accelerative firms and an on-ramp for existing businesses to integrate advanced <br /> technologies and workforce skills. This dual role ensures that Old Heat supports <br /> enterprise growth at multiple points along the innovation <br /> spectrum: seeding new firms, scaling regional businesses, and equipping the <br /> workforce with capabilities required for high-wage, technology-driven industries. <br /> Because implementation cannot realistically begin until 2026, the phased plan <br /> is structured around readiness, recruitment, programming, and long-term scale- <br /> out. Each stage intentionally balances Old Heat's two essential functions: (1) <br /> supporting the launch and growth of accelerative enterprises, and (2) diffusing <br /> technology and skills into the broader economy to <br /> ensure regional competitiveness. <br /> PHASE 1: INFRASTRUCTURE READINESS AND STRATEGIC POSITIONING <br /> i Timeline: Q1—Q3 2026 <br /> Lead: CWU Business and Community Services + Old Heat Advisory Council <br /> I Finalize architectural and engineering plans for Old Heat, including flexible <br /> lab, prototyping, and training spaces that serve both new firms and existing <br /> businesses. <br /> M Complete site readiness work: zoning, transportation, environmental <br /> -- compliance. <br /> ''OW Develop branding that highlights Old Heat as both a regional accelerator <br /> (launch pad) and a skills training hub (on-ramp). <br /> _pp� , <br /> • Formalize coordination with the Bowers Field development team to <br /> establish the growth pathway from incubation and training (Old Heat) to <br /> expansion and production (Bowers Field). <br /> 38 Old Heat CERB Feasibility Study <br />