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Beuanp*Ktr\G <br />& ASSOCIATES LTD <br />Recrcation Pluning md Opcntions Comuliants <br />Cross Participation: The table below identifies sports or activities that participants in <br />basketball also participate in, For organizations that want to maximize revenue <br />generation this information becomes important as it informs other types of activities they <br />may want to consider offering. <br />Table l- Cross Participation for Basketball <br />% Participating in: <br />Total US Participation <br />lndex: <br />% of basketball players that also participated in this activity. <br />% of the US population that participated in this activity. <br />An index of 100 represents the average as compared to the total US <br />population. <br />This would indicate that the "basketball" community is very active and has a high level of <br />participation in activities outside of basketball. <br />Activity '/o Participating in % Active lndex <br />Runninq/Jogging 40.3o/o 20.8o/o 194 <br />Exercise Walking 39.1o/o 53.1o/o 74 <br />Bicvcle Ridins 38.0%20.4o/o 186 <br />likins 36.7o/o 25.0o/o 174 <br />Swimming 36.10/o 21.60/o 167 <br />/Vorkout At Club 31.9o/o 14.0%228 <br />Soccer 30"4o/o 7.4o/o 411 <br />Exercising with Equipment 30.3%25.5%119 <br />4Tllllrt: