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Beuano*Ifttc <br />& ASSOCIATES LTD <br />Rmation Plmning rnd Opcnliotrs Congultcnts <br />Participati on Fioures <br />Market Potential lndex for Adult Participation: ln addition to examining the <br />participation numbers for various outdoor activities through the National Sporting Goods <br />Association, the 2020 Survey and the Spending Potential lndex for Entertainment & <br />Recreation, B*K can access information about Sports & Leisure Market Potential. The <br />following information illustrates participation rates for adults in a variety of activities that <br />could be accommodated in an indoor recreation and/or fieldhouse facility. <br />Table A - Market Potential lndex (MPl) for Participation in Activities in Primarv <br />Service Area <br />Adults participated in: <br />Expected <br />Number of <br />Adults <br />Percent of <br />Population itPr <br />Aerobics 2,631 7A%96 <br />Baseball 1,143 3.2%110 <br />Basketball 2,245 6.3o/o 114 <br />Football 1,065 3.Ao/o 117 <br />Golf 3,322 9.3%116 <br />Pickleball 1,037 2.9o/o 116 <br />Running/Jogging 4,039 11 .3o/o 110 <br />Soccer 1,217 3.4o/o 108 <br />Softball 669 1.9o/o 107 <br />Tennis 1,543 4.3o/o 114 <br />Vollevball 1 ,181 3.3o/o 132 <br />Walkinq for Exercise 12,006 33.6%103 <br />Expected # of Adults <br />Percent of Population: <br />MPI: <br />Number of adults, 18 years of age and older, participating in the activity <br />in the Service Area. <br />Percent of the service area that participates in the activity. <br />Market potential index as compared to the national number of 100. <br />This table indicates that the overall propensity for adults to participate in activities is <br />greater than the national number of 100. ln many cases, when a participation number is <br />ibwer than the National number, this is due to a lack of facilities or an inability to pay for <br />services and programs. <br />35 li)rrge