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itr Bruleno{<Ifinc <br />& ASSOCIATES LTD <br />Rcenation Planning Md Operations Con3ultants <br />Table N - Secondarv Service Area Tapestrv Seqment Comparison (EsRrestimares) <br />Chart N - Secondarv Service Area Tapestrv Seqment Entertainment Snendinq: <br />Valley Growers (7E) - A small but distinctive market exclusive to the West Coast. Young, <br />Hispanic families with children and multiple generations in the house, favoring Spanish <br />language. All about spending time with family. Minimal online usage. Limited <br />participation in recreation beyond soccer. <br />Green Acres {6A)- Mainly married couples in neighborhoods. Educated, hard-working <br />and blue-collar. Lifestyle that features self-reliance. Enjoy maintaining home/yard, being <br />outside and playing sports. Most households no longer have children. Conservative and <br />cautious. For exercise, they prefer the outdoors, biking, fishing, and hunting. <br />Middleburg (4C) - This group is conservative and farnily-oriented. A younger market <br />that is growing. Prefers to buy American for a good price. Rely on smartphones and <br />mobile devices. Spending priorities focus on DIY projects and family, Participate in sports <br />and outdoor activities including hunting, bowling and baseball. <br />32|!'rt::,: <br />Secondarv Service Area DemoEraphics <br />Percent Cumulative <br />Percent <br />Median <br />Age <br />Median HH <br />lncome <br />Valley Growers (7E)14.2o/o 14.2o/o 27.4 $35,300 <br />Green Acres (64)10.5%24.7o/o 43.9 $76,800 <br />Middleburq (4C)9.54/o 34.2%36.1 $59,800 <br />Front Porches (8E)5.7%39.9olo 34.9 $43,700 <br />The Great Outdoors (6C)4.9%44.8o/o 47.4 $56,400 <br />140 <br />120 <br />10t) <br />BO <br />60 <br />40 <br />20 <br />0 <br />Valley Growers <br />t7E) <br />Green Acres <br />(64t <br />Mrddieburg (4Ci Front Porches <br />/Rtr ) <br />The Great <br />Outdoors (6C) <br />r Tapestry r National