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Beu,.qnn*I(rNc <br />& ASSOCIATES LTD <br />Rsnadon Plmning rnd Opcntions Consuluntt <br />Table N:- Primarv Service Area Tapestrv Segment Comparison (EsRresrimares) <br />Chart N - Primarv Service Area Tapestrv Seqment Entertainment Spendinq: <br />Dorms to Diplomas (14C) - On their own for the first time, these residents are <br />establishing their own identity and preferences. Spend time outside of school and part- <br />time socializing with friends and having fun. Looking for life lessons and new things. Very <br />active and participate in many sports. <br />The Great Outdoors (6C)- Living a modest lifestyle, these empty nesters are very do- <br />ilyourself oriented and cost conscious. Most residents work but are nearing retirement. <br />Enjoy outdoor activities such as hiking and hunting. Many are members of AARP, <br />veterans' clubs and/or support civic causes. <br />Green Acres (6A)- Mainly married couples in neighborhoods. Educated, hard-working <br />and blue-collar. Lifestyle that features self-reliance. Enjoy maintaining home/yard, being <br />outside and playing sports. Most households no longer have children. Conservative and <br />cautious. For exercise, they prefer the outdoors, biking, fishing, and hunting. <br />Primary Service Area Demosraphics <br />Percent Cumulative <br />Percent <br />llledian <br />Age <br />Median HH <br />lncome <br />Dorms to Diplomas (14C)19.5%19.5o/o 21.6 $16,800 <br />The Great Outdoors (6C)19.4o/o 38.5%47.4 $56,400 <br />Green Acres (64)9.0o/o 47.5o/o 43.9 $76,800 <br />Bright Young Professionals <br />(8C)8.1%55.6%33.0 $54,000 <br />Retirement Communities (9E)6.4%62.4o/o 53.9 $40,800 <br />1;10 <br />120 <br />100 <br />BO <br />60 <br />40 <br />20 <br />0 <br />100 <br />Dorms to <br />Diplomas {14C) <br />The Great <br />Outdoors (6C) <br />Green Acres <br />{6A) <br />Bnght Young <br />Professiorrals <br />{BC} <br />Retirement <br />Communrties <br />1OE \ <br />r Tapestry r Nalional <br />30 li'agc