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Berr,ann*I(nc <br />& ASSOCIATES LTD <br />Rccration Planning ard Op€nlions Consultanls <br />Demoqraphic Analvsis <br />Ballard*King & Associates (B"K) has been contracted by Absher lnc. to complete a Field <br />House market assessment for Ellensburg, WA. The first step to complete this scope of <br />work is to determine service areas for analysis and recreation/leisure activities. <br />B*K accesses demographic information from Environmental Systems Research lnstitute <br />(ESRI) who utilizes 2020 Census data and their demographers for 2024-2029 projections. <br />ln addition to demographics, ESRI also provides data on housing, recreation, and <br />entertainment spending and adult participation in activities. B*K also uses information <br />produced by the National Sporting Goods Association (NSGA) to overlay onto the <br />demographic profile to determine potential participation in various activities. <br />Service Areas: <br />The information provided includes the basic demographics and data for the Primary and <br />Secondary Service Areas with comparison data for the State of Washington and the <br />United States. The Primary Service Area has been identified as within a 30-minute drive <br />time to the City of Ellensburg. The Secondary Service Area being a significantly larger <br />geographic area encompassing 5490 square miles surrounding Ellensburg, primarily to <br />the South and East, up to an hour and a half drive. <br />The Primary Service Area is defined as the distance people will travel on a regular basis <br />(multiple times a week) to utilize recreation facilities. Use by individuals outside of this <br />area will be more limited and will focus more on special activities or events. <br />Service areas can flex, or contract based upon a facility's proximity to major <br />thoroughfares. Other factors impacting the use as it relates to driving distances are the <br />presence of alternative service providers in the service area. Alternative service providers <br />can influence participation, membership, daily admissions and the associated penetration <br />rates for programs and services. <br />Service areas can vary in size with the types of components in the facility. <br />6lPagc