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Beu,eno*I(nvc <br />& ASSOCIATES LTD <br />Rmtion Pluning md OFndons Con3ultants <br />outweighs the faculty and staff bringing the figure down. This reality means that <br />determining an accurate price point for membership, programs and services will be <br />crucial. lt also means that the facility could have challenges achieving the cost recovery <br />goals of the client. <br />Median Age: for purposes of a feasibility study, the preference is for median age to be <br />lower tnan the national number, indicating the presence of families with young children. <br />The median age is lower than both the State and National figure in the Primary and <br />Secondary Service Area. However, in the Primary Service Area in the study there are <br />less than 30.0% of households with children present, which is less than the National <br />figure. Again, much of this can be attributed to the presence of Central Washington <br />University. <br />Other important demographic notes: <br />. Within the Primary Service Area, 18.0% of the population is under age 18, and <br />ZB.So/o of the population is age 55+. There is a significant population in the 18-24 <br />age group, however this dernographic typically takes greater advantage of the <br />university facilities.o The Market Potential lndex (MPl) for adults that participate in many indoor <br />activities is higher than the national number including Basketball, Football, <br />Pickleball, Soccer and Volleyball in the Primary Service Area. Participation rates <br />in the Secondary Service Area are lower. <br />Statistics from the National Sporting Goods Association (NSGA) were overlaid on to the <br />demographic profile of the service areas to determine the market potential for various <br />activities that could take place in an indoor facility. The market potential was measured <br />against the existing inventory of recreation providers in the area and concluded that there <br />iJa significant shortage of gymnasium space. Additionally, there is a desire to expand <br />the capabilities of hosting tournaments and other indoor activities. Existing facilities <br />continue to age and do not completely meet the needs of the parks and recreation <br />department. <br />Current youth sports activities, particularly indoor sports of basketball, wrestling and <br />volleybali, are at capacity based on use of existing facilities. The City of Ellensburg has <br />an interlocal agreement with the school district allowing access to school gyms. While <br />this arrangemLnt works well, there are consistent scheduling conflicts causing <br />cancellations and rescheduling. The City spends a considerable amount of time <br />coordinating use which would be eliminated with its own facility. ln addition, it would <br />provide the community with the opportunity to have greater access, drop-in play, and be <br />more active during the winter months. <br />Operations: <br />An operation analysis was conducted to examine operational costs and revenues for the <br />various concepts for the fieldhouse. The operating pro-forma developed represents a <br />3lPage